Weiss, S. v. Fritch, Inc. ( 2018 )


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  • J-A03020-18
    NON-PRECEDENTIAL DECISION - SEE SUPERIOR COURT I.O.P. 65.37
    STEVEN D. WEISS                            :   IN THE SUPERIOR COURT OF
    :        PENNSYLVANIA
    Appellant               :
    :
    :
    v.                             :
    :
    :
    FRITCH, INC., BOSTON                       :   No. 2332 EDA 2017
    ENVIRONMENTAL, L.L.C.                      :
    Appeal from the Order Entered May 1, 2017
    In the Court of Common Pleas of Lehigh County Civil Division at No(s):
    2016-C-1832
    BEFORE:      GANTMAN, P.J., McLAUGHLIN, J., and PLATT*, J.
    MEMORANDUM BY McLAUGHLIN, J.:                             FILED APRIL 25, 2018
    Appellant Steven D. Weiss appeals from the orders of the trial court
    sustaining the Preliminary Objections that Appellee Boston Environmental,
    L.L.C. (“Boston”) filed in response to Weiss’s Second and Fifth Amended
    Complaints. The trial court held that Weiss’s negligence claims against Boston
    in the Second Amended Complaint were precluded by the gist of the action
    doctrine, and that Weiss failed to allege sufficient facts in the Fifth Amended
    Complaint to support his claims under the Pennsylvania Unfair Trade Practices
    and Consumer Protection Law (“UTPCPL”).1 We affirm.
    ____________________________________________
    *    Retired Senior Judge assigned to the Superior Court.
    1   See 73 P.S. §§ 201-1 through 201-9.3.
    J-A03020-18
    Weiss first brought suit against both Fritch, Inc. (“Fritch”) and Boston in
    2016. Weiss filed six complaints in total. Relevant to this appeal, Weiss filed
    a Second Amended Complaint, in which Weiss alleged that in 2003, he had a
    275-gallon aboveground oil storage tank in the basement of his home. Fritch,
    the company which provided Weiss’s oil deliveries, gave Weiss a pamphlet
    (“the Pamphlet”) promoting the new “TankSure Program” (hereinafter
    “TankSure” or “the Program”).
    The Second Amended Complaint quoted portions of the Pamphlet, which
    explained that under the Program, Fritch would add a “corrosion protection
    product” to Weiss’s oil; annually test the tank for corrosion using a special
    TankSure device; and warranty the payment of $1,000 toward a replacement
    tank if the annual inspection showed that replacement was proactively
    necessary. Second Amended Complaint at 39. Weiss also quoted portions of
    a “Tank Replacement Payment Certificate” (“the Certificate”) he received,
    although he does not state in the Complaint when or how he received the
    Certificate. The Certificate further explained that the Program would provide
    “coverage for the tanks that leak due to corrosion or manufacturer’s defects
    and for non-leaking tanks which are identified for proactive replacement by
    TankSure® Tank Analysis Software.” 
    Id. at 24.
    Weiss alleged that Boston, a Delaware corporation, acted as the holder
    of the trademark of the TankSure Program, and that Boston promoted,
    marketed, advertised, and sold the Program to Weiss through Fritch. Weiss
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    quoted portions of the TankSure website and Facebook page, allegedly
    operated by Boston. Aside from making claims regarding the necessity and
    efficacy of the Program, the TankSure website stated that it is a “patent Data
    Collection, Data Tracking & Mining, and Sales & Marketing process.” Second
    
    Id. at ¶
    118. On a portion directed towards “home comfort providers,”2 the
    website explained the data-tracking portion of the Program as follows:
    The TankSure® Program fulfills all inspection requirements
    including record keeping and data tracing through the TankSure®
    Cloud Database. The ultrasonic thickness gauges used for the
    TankSure® Program inspections are specifically designed for
    testing home heating oil tanks.
    
    Id. at ¶
    126.
    As inspection data is entered, The TankSure® Program allows you
    to access Equipment Sales Reports and data in real time from any
    web browser. . . . All data is hosted in a secure data hosting
    facility. This facility employs the use of biometric security access,
    24/7 video surveillance, hospital grade back-up generators, fire
    suppression systems, and temperature humidity controls to
    ensure data integrity.
    
    Id. at ¶
    120. The website also stated that the Program provides training for
    employees of home comfort providers, including in tank evaluation and data
    collection. 
    Id. at ¶
    123.
    Weiss signed up for the Program and received regular TankSure
    inspections, the most recent of which occurred in October 2013. According to
    Weiss, “[t]he results of the 10/23/13 Fritch [m]aintenance was that the [tank]
    ____________________________________________
    2Weiss asserts that Fritch is a “home comfort provider,” and Fritch does not
    contest this categorization.
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    was sound and in conformity with the applicable standards, including the
    TankSure standard.” 
    Id. at ¶
    44.
    Over a year after his last inspection, on December 1, 2014, Fritch refilled
    Weiss’s tank with oil. Immediately following the Fritch employee’s departure,
    the tank ruptured, spilling approximately 100 gallons of oil into Weiss’s
    basement. Fritch removed the ruptured tank and installed a new tank.
    However, according to the Second Amended Complaint, Fritch did not use
    proper procedures when cleaning up the spill, causing further damage to
    Weiss’s home and exposing Weiss to dangerous pollutants. Weiss had the
    replacement tank independently inspected, and it was found to be installed
    improperly. Fritch modified the tank and it passed an additional inspection.
    Based on these facts, Weiss asserted, among other claims, a claim of
    negligence against Boston. According to Weiss, Fritch and Boston knew or
    should have known that Weiss’s tank would be unable to withstand the final
    oil delivery, and were negligent in assuring him that his tank was sound. Weiss
    also claimed that he was misinformed about the integrity of his tank because
    both Fritch and Boston were negligent in designing and developing the
    TankSure Program, and in testing, inspecting, and analyzing his tank.
    Boston filed Preliminary Objections in the nature of a demurrer pursuant
    to Pa.R.C.P. 1028(4), asserting that Weiss’s Second Amended Complaint did
    not allege sufficient facts to sustain a negligence claim against Boston.
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    Weiss filed a Memorandum of Law in opposition to Boston’s Preliminary
    Objections, and attached both the Pamphlet and Certificate as an exhibit. The
    Pamphlet displays Fritch’s logo, address, and phone number, and states that
    the Program costs $55 per year. It makes the following claims regarding the
    function of the TankSure Program:
    Imagine the peace of mind you can have knowing that Fritch, Inc.
    has the ability to predict when your oil tank will fail, and be able
    to replace it prior to that time with up to $1000.00 of the
    replacement cost covered by the TankSure® Program.
    ...
    The monitoring part of the program comes from an ultrasonic tank
    test that is conducted annually. By analyzing these measurements
    we are able to determine the integrity of your tank. If your tank
    is determined to be in need of replacement, while covered by this
    program, then the warranty part of the TankSure® Program will
    cover up to $1000.00 towards the replacement of the tank.
    Memorandum of Law in Opposition to Preliminary Objections to Second
    Amended Complaint at Ex. A.
    The Certificate displays a TankSure logo identical to the one in the
    Pamphlet, and explains in greater detail the parameters of the Program. It
    does not mention Fritch, but states that the Program is offered by the
    “Company,” from which the homeowner must purchase all heating oil, and
    that the Company will provide $1,000 towards a replacement tank and its
    installation. 
    Id. The Certificate
    states $1,000 towards a replacement tank is
    the exclusive remedy “for tanks that leak due to corrosion or manufacturer’s
    defects and for non-leaking tanks which are identified for proactive
    preplacement by the TankSure® Analysis Software,” or “for defects in the
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    tank caused by the manufacturer for any deficiency in the tank testing
    equipment, tank test procedures, visual inspection process, or test results.”
    
    Id. It also
    mentions Boston, but only to state that Boston disclaims all “other
    liabilities” aside from $1,000 towards tank replacement, including costs
    associated with tank repair, clean-up costs, and property damage. Id.3
    The court sustained the Preliminary Objections and dismissed the
    negligence claim against Fritch and Boston without prejudice. The court
    concluded that the claim was precluded by the “gist of the action” doctrine,
    which prevents a plaintiff from recasting a breach of contract claim as a tort
    claim. See Trial Court Opinion, filed Sept. 5, 2017, at 7-9.
    Weiss filed a Fifth Amended Complaint, in which he asserted (among
    other counts), that the claims made on the TankSure website and Facebook
    ____________________________________________
    3   The Certificate stated that Boston disclaims, “without limitation,”
    incidental, special, and consequential damages to Buyer,
    homeowner, or third parties; parts and labor associated with
    repair of the tank; costs associated with pumping out oil and
    otherwise clearing the tank as part of the replacement; damage
    to pipes to and from the tank; the replacement cost of any oil lost
    as a result of releases or otherwise; environmental liabilities and
    clean-up costs and all other costs arising from or related to
    discharges of oil or releases of contaminates from the tank or
    piping; costs associated with disposing of any oil contained in the
    tank; and all fines, penalties, and claims for property damage or
    diminution in property value, including those alleged or incurred
    by the homeowner or third-parties.
    Memorandum of Law in Opposition to Preliminary Objections to Second
    Amended Complaint at Ex. A.
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    page (maintained by Boston) violated the UTPCPL.4 Weiss repeated that he
    received the Pamphlet from Fritch in October 2003, and claimed that based
    on the statements in the Pamphlet and oral assurances from Fritch, he decided
    to enroll in the Program. Weiss also alleged, broadly, that “[f]rom 2003 to
    2014,” he accessed and read information on the TankSure website and
    Facebook page “in order to formulate the basis for acceptance [of] and annual
    renewal” in the Program. Fifth Amended Complaint at ¶¶ 26, 59.
    The Fifth Amended Complaint again quoted portions of the TankSure
    website and Facebook page. According to the Fifth Amended Complaint, the
    website made claims regarding endorsements of the Program such as:
    The practice of ultrasonic testing is endorsed by insurance
    companies and State Environmental Protection Agencies[.]
    
    id. at ¶
    36;
    Ultrasonic thickness gauges have been successfully utilized for
    nondestructive testing in a variety of industries and scenarios for
    over 30 years. Some of the larger primary industries currently
    utilizing ultrasonic are Oil & Gas, Aerospace, Aircraft, Power,
    Automotive, Structural Engineering, Military, Stamping, and
    Precision. A large number of industry segments are also utilizing
    this technology to fulfill their inspection requirements.
    
    id. at ¶
    43;
    ____________________________________________
    4 The UTPCPL provides a civil cause of action for any purchaser of a service,
    for personal or household purposes, who suffers a loss as a result of “a
    method, act, or practice declared unlawful by section 3 of this act[.]” 73 P.S
    § 201-9.2(a). Section 3 of the UTPCPL declares unlawful any “unfair or
    deceptive acts or practices in the conduct of any trade or commerce” as
    defined by subsections 201-2(4)(i) through (xxi). 
    Id. at §
    201-3.
    -7-
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    [T]he Environmental Protection Agency (EPA) and American
    Petroleum Institute (API) approve ultrasonic testing as a method
    for determining the integrity of fuel oil storage tanks. While these
    agencies do not currently regulate home heating oil tanks, rather
    they regulate larger commercial tanks, the methods they approve
    are directly applicable to home heating oil tanks. In fact, the
    applications are identical. The process that the TankSure®
    Program employs for ultrasonic testing is based on EPA and API
    standards and guidelines. The TankSure® Program fulfills all
    inspection requirements including record keeping and data
    tracking through the TankSure® Could Database. The ultrasonic
    thickness gauges used for the TankSure® Program inspections
    are specifically designed for testing home heating oil tanks.
    
    id. at ¶
    44;
    [T]he TankSure Program is the fuel oil industry’s standard for
    evaluating the safety and integrity of aboveground oil tanks. The
    program utilizes a patented ultrasonic testing and review process
    to help identify when your tank should be replaced before it
    actually starts leaking.
    
    id. at ¶
    46.5
    Weiss claimed that the promotional materials he received from Boston,
    and from Boston through Fritch, constituted deceptive trade practices which
    violated portions of 73 P.S. § 201-2(4), “including, but not limited to” the
    following subsections:
    (ii) Causing likelihood of confusion or of misunderstanding as to
    the source, sponsorship, approval or certification of goods or
    services;
    ____________________________________________
    5 Weiss also alleged that Boston, in response to this suit, has since removed
    “Homeowners” from the “Contact Us” portion of its website, indicating that
    the prior version of the website was directed towards Homeowners, rather
    than service providers. As this fact was not before the trial court, we cannot
    consider it.
    -8-
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    (iii) Causing likelihood of confusion or of misunderstanding as to
    affiliation, connection or association with, or certification by,
    another;
    (iv) Using deceptive representations or designations of geographic
    origin in connection with goods or services;
    (v) Representing that goods or services have sponsorship,
    approval, characteristics, ingredients, uses, benefits or quantities
    that they do not have or that a person has a sponsorship,
    approval, status, affiliation or connection that he does not have[.]
    
    Id. at ¶
    226 (quoting 73 P.S. § 201-2(4)(ii-v)). Weiss claimed that these
    subsections apply to the manner in which Boston “sponsored and/or certified
    and/or represented and/or designated TankSure to [Weiss]”; “affiliated itself
    and/or associated itself and/or certified itself with Fritch in relation to
    [Weiss]”; and “affiliated TankSure and/or associated TankSure and/or
    certified TankSure with Fritch in relation to [Weiss].” 
    Id. at ¶
    ¶ 227-230.
    Boston filed Preliminary Objections to the Fifth Amended Complaint.
    Weiss filed a Memorandum of Law in objection to the Preliminary Objections.
    The court sustained the Preliminary Objections and dismissed all counts
    against Boston with prejudice. The court concluded that Weiss did not aver
    that the TankSure marketing materials made claims that the Program “had
    any benefits or qualities that it does not have,” and that the statements made
    in the TankSure promotional literature “at worst, constitute puffery.” Trial Ct.
    Op. at 11. Fritch thereafter settled the claims remaining against it.
    Weiss appealed the court’s orders sustaining Boston’s Preliminary
    Objections to Weiss’s Second and Fifth Amended Complaints and dismissing
    -9-
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    his claims of negligence and UTPCPL claims against Boston. Weiss raises the
    following issues:
    1. Whether the trial court erred on December 6, 2016 in sustaining
    [Boston]’s Preliminary Objections to the Second Amended
    Complaint based on the Gist of the Action Doctrine for the same
    reasons as those set forth for co-Defendant Fritch and striking all
    claims against [Boston] without prejudice?
    2. Whether the trial court erred on May 1, 2017 in sustaining
    [Boston]’s Preliminary Objections to the Fifth Amended Complaint
    as to the claim asserted pursuant to the [UTPCPL] and dismissing
    [Boston] from the litigation with prejudice?
    Weiss’s Br. at 5.
    Our standard of review on an appeal from an order sustaining
    preliminary objections in the nature of a demurrer is “to determine whether
    the complaint adequately states a claim for relief under any theory of law.”
    Mistick, Inc. v. Nw. Nat’l Cas. Co., 
    806 A.2d 39
    , 42 (Pa.Super. 2002)
    (quotation marks and citation omitted). We must accept as true “all material
    facts as set forth in the complaint, as well as all inferences reasonably
    deducible therefrom.” Bilt-Rite Contractors, Inc. v. The Architectural
    Studio, 
    866 A.2d 270
    , 272 (Pa. 2005). If there is any doubt about whether
    the demurrer should be sustained, then it should be overruled. Bruno v. Erie
    Ins. Co., 
    106 A.3d 48
    , 56 (Pa. 2014).
    I. Gist of the Action
    Weiss first argues that the trial court erred in dismissing his negligence
    claim against Boston on the basis of the gist of the action doctrine. The court
    concluded that the doctrine applied to bar the negligence claim in the instant
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    case because any duty to advise Weiss that his tank was sound arose from
    the contractual terms of the TankSure Program; the parties owed no duty to
    inspect or monitor Weiss’s tank outside the terms of the contract. “[T]he
    question of whether the gist of the action doctrine applies is an issue of law
    subject to plenary review.” J.J. DeLuca Co. v. Toll Naval Assocs., 
    56 A.3d 402
    , 413 (Pa.Super. 2012) (citation omitted).
    Weiss argues that the gist of the action doctrine does not bar his
    negligence claim because Boston’s negligent actions were collateral to his
    contract with Fritch. Weiss cites Bruno for the proposition that tort claims can
    arise collaterally to a contract even though the relationship of the parties arose
    from a contract, and that, in such an instance, the gist of the action doctrine
    does not apply. Weiss elaborates that his negligence claim was not grounded
    in Boston’s failure to perform any obligations under the contract, but in its
    negligent performance of the duties which arose from the contract.6 More
    specifically, Weiss argues that Boston “acted in a negligent manner by making
    false or reckless assurances regarding the integrity of [Weiss’s tank] and
    foregoing to recommend to [Weiss], through Fritch, to replace his [tank].”
    Weiss’s Br. at 28-29. Weiss asserts that, aside from the actions of Fritch
    (which Weiss also imputes to Boston), Boston was negligent in designing
    ____________________________________________
    6“The crux of [Weiss’s] allegations was not a failure to perform [contractual
    duties], [but] rather, negligen[t] conduct in [the] performance thereof.”
    Weiss’s Br. at 28.
    - 11 -
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    TankSure, training Fritch’s employees, entrusting Fritch’s employees, and
    tracking and analyzing the collected TankSure data within the special
    database.
    Weiss cites Bilt-Rite for the proposition that a negligence claim against
    a third party can survive in conjunction with a contract claim, so long as the
    tortfeasor is a business which provides information, for pecuniary gain, and
    the business reasonably forsees that the information will be relied upon by
    third parties in their business endeavors. Here, Weiss argues, Boston received
    money in exchange for maintaining and analyzing and relaying the TankSure
    test results, and Boston could have reasonably foreseen that it owed a duty
    of care to any final purchaser of the Program.
    Finally, Weiss argues that Boston is liable for the negligent actions of
    Fritch because Fritch was acting with “apparent authority” on behalf of Boston.
    Weiss’s Br. at 34. Weiss claims that he sufficiently pleaded an agency
    relationship by stating in the Second Amended complaint that Fritch and
    Boston were working “in conjunction,” and that the pleaded facts demonstrate
    that Weiss reasonably believed that Boston had granted Fritch authority
    relating to TankSure. Weiss therefore not only argues that Boston’s duties
    relating to the test of Weiss’s tank—including developing TankSure, training
    Fritch’s employees, and storing and analyzing data—were collateral to the
    terms of the contract with Fritch, and that Boston performed those duties
    negligently; but also that Fritch was acting as Boston’s agent when performing
    - 12 -
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    its data-collecting duties—duties that were collateral to the underlying
    contract—and that Fritch performed them negligently on Boston’s behalf. On
    both points, we disagree.
    The gist of the action doctrine “ensure[s] that a party does not bring a
    tort claim for what is, in actuality, a claim for a breach of contract.” 
    Bruno, 106 A.3d at 60
    . The “critical determinative factor” in determining whether a
    claim is a tort or breach of contract claim is “the nature of the duty alleged to
    have been breached.” 
    Id. at 68.
    In other words, a breach of contract action
    must be based on “a breach of any of the specific executory promises which
    comprise the contract”; if the breach is of a “broader social duty,” then the
    claim is in tort, and the contract “is regarded merely as the vehicle, or
    mechanism, which established the relationship between the parties, during
    which the tort of negligence was committed.” 
    Id. at 70.
    In the instant case, the Pamphlet states that Fritch would monitor
    Weiss’s tank, through an ultrasonic tank test and analysis, in order to
    determine the need for a replacement due to corrosion. Weiss asserts Fritch
    was acting as Boston’s agent, and that Boston also played a separate role in
    analyzing and reporting the data. Weiss does not argue that the parties failed
    to perform the test and track the data, but that the parties were negligent in
    the performance of this duty, because Weiss was not warned that his tank was
    corroded. This is an artificial distinction. The gist of Weiss’s action is that the
    testing portion of the TankSure program failed. The complained-of actions are
    - 13 -
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    not collateral to the contract, but arise solely from the specific promises made
    in the contract, and the failure to fulfill them. This is a contract claim.
    To be sure, negligent performance of duties assumed by contract can
    give rise to a tort claim. But, in such an instance, the negligent act is collateral
    to the promises made in the contract. For example, if Fritch had broken an
    expensive doorknob while performing the test, or advised Weiss to clean his
    carpets with carbolic acid, such actions or statements would have fallen
    outside the duties imposed by the contract. Conversely, the duty to come to
    Weiss’s house and properly perform a test to predict whether his tank would
    fail was a duty completely contemplated and mandated by the contract.
    Weiss’s reliance on Bruno is misplaced. In Bruno, a contract existed
    between a homeowner and home insurer for the detection and removal of
    
    mold. 106 A.3d at 51
    . The home insurer retained an adjuster and engineer,
    who gave false assurances to the homeowner regarding the toxicity of the
    mold, and the homeowner relied on these statements in deciding whether to
    renovate the basement of the house. 
    Id. at 51-52.
    The homeowner sued the
    home insurer in tort for the negligent misrepresentations of the adjuster and
    engineer. 
    Id. at 52.
    The Supreme Court held that the claim was not barred by
    the gist of the action doctrine. 
    Id. at 70-71.
    It explained that the
    representations regarding the toxicity of the mold were collateral to the duties
    imposed by the contract, and the insurer’s duty to maintain reasonable care
    in making such statements arose from the general social policies underlying
    - 14 -
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    negligent misrepresentation. 
    Id. Here, conversely,
    the duty to inspect Weiss’s
    tank was at the heart of the TankSure program. According to the Second
    Amended Complaint, Fritch (or Boston, through Fritch) did not relate the
    results of the test incidentally to the duties imposed by the contract, but as
    required under the contract.
    Bilt-Rite likewise affords Weiss no relief. In Bilt-Rite, the Supreme
    Court held that an architect who designed plans for public construction
    contract could be held liable for negligent misrepresentation to the building
    contractor using those plans, despite the fact that there was no privity of
    contract between the 
    parties. 866 A.2d at 285
    . Here, however, Weiss asserts
    that there is privity of contract, and Bilt-Rite therefore does not apply.7 The
    trial court did not err in dismissing the negligence claim against Boston, as
    pleaded in the Second Amended Complaint, pursuant to the gist of the action
    doctrine.
    ____________________________________________
    7 We note that the Certificate identifies Boston as a party, and clearly states
    that Boston disclaims certain liabilities under the TankSure Program. See
    Casey v. GAF Corp., 
    828 A.2d 362
    , 369 (Pa.Super. 2003) (a disclosed or
    partially disclosed principal can be subject to liability upon contracts made by
    an agent acting within its authority). If, instead, Boston were not a party to
    the contract, and did in fact (as alleged by Weiss) assume some responsibility
    in generating the results of the tank testing, then Boston would have been
    subject to tort liability. See, e.g., 
    Bilt-Rite, 866 A.2d at 285
    (holding design
    professional liable for negligent misrepresentation for faulty architectural
    plans sold to foreseeable third party); Evans v. Otis Elevator Co., 
    168 A.2d 573
    , 576 (Pa. 1961) (holding elevator inspector liable for negligent inspection
    to third-party victim); Scampone v. Grane Healthcare Co., 
    169 A.3d 600
    ,
    619 (Pa.Super. 2017) (holding corporation managing a nursing home liable
    for negligence in providing care to third-party residents).
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    II. Unfair Trade Practices
    In his second issue, Weiss argues that the court erred in sustaining
    Boston’s Preliminary Objections to his Fifth Amended Complaint and
    dismissing his claims under the UTPCPL. “The UTPCPL is Pennsylvania's
    consumer protection law and seeks to prevent unfair methods of competition
    and unfair or deceptive acts or practices in the conduct of any trade or
    commerce.” Knight v. Springfield Hyundai, 
    81 A.3d 940
    , 949 (Pa.Super.
    2013). “To bring a private cause of action under the UTPCPL, a plaintiff must
    show that he justifiably relied on the defendant's wrongful conduct or
    representation and that he suffered harm as a result of that reliance.” McCabe
    v. Marywood Univ., 
    166 A.3d 1257
    , 1263 (Pa.Super. 2017) (quoting Yocca
    v. Pittsburgh Steelers Sports, Inc., 
    854 A.2d 425
    , 438 (Pa. 2004)).
    In his Fifth Amended Complaint, Weiss claimed that Boston engaged in
    deceptive trade practices violating portions of 73 P.S. § 201-2(4), “including,
    but not limited to” subsections (ii) through (v). On appeal, however, he asserts
    that Boston violated subsections (v), (vii), (ix), and (xxi). Because Weiss
    made no argument regarding subsections (vii), (ix), and (xxi) before the trial
    court, Weiss’s arguments related to those subsections are waived. See
    Pa.R.A.P. 302 (issues may not be raised for the first time on appeal). We will
    therefore only consider whether the trial court erred in dismissing Weiss’s
    claim that Boston violated subsection (v).
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    Subsection (v) of the UTPCPL prohibits “[r]epresenting that goods or
    services have sponsorship, approval, characteristics, ingredients, uses,
    benefits or quantities that they do not have or that a person has a sponsorship,
    approval, status, affiliation or connection that he does not have[.]” 73 P.S. §
    201-2(4)(v). Weiss argues that he relied on the “deceptive representations
    and assurances” made by Boston, and Fritch through Boston, in the TankSure
    Pamphlet, the website, and Facebook page, “in deciding to enroll and annually
    re-enroll in the TankSure Program,” and contends that these representations
    “would be deemed unlawful by the UTPCPL.” Weiss’s Br. at 37-38.8
    The statements that Weiss asserts are unlawful fall into two general
    categories. In the first category are the statements made on the TankSure
    website and Facebook page, which make such claims as that Tanksure “is the
    fuel oil industry’s standard for evaluating the safety and integrity of
    aboveground oil tanks,” and that the ultrasonic testing methods used by
    Tanksure are “endorsed by insurance companies and State Environmental
    Protection Agencies”; “have been successfully utilized . . . in a variety of
    ____________________________________________
    8 Weiss also argues that the economic loss doctrine, which bars recovery in
    negligence actions where no physical injury or property damage occurred,
    does not apply to his UTPCPL claims (and, additionally, that he suffered
    physical injury and property damage). Because the trial court did not reach
    this issue, and because we dismiss Weiss’s claims on other bases, we need
    not discuss it further.
    - 17 -
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    industries and scenarios for over 30 years”; and are approved by the EPA and
    API.
    Regarding these statements, we agree with the trial court that Weiss
    failed to allege sufficient facts to conclude that these statements are
    deceptive. Weiss did not argue in his Fifth Amended Complaint, and does not
    assert on appeal, that, for example, the TankSure methods have not been in
    use for “over 30 years,” that the methods vary from those approved or
    endorsed by the EPA and API or insurance companies. Weiss has failed to
    clarify in what way these statements could be construed as misleading, and
    we therefore affirm the trial court’s dismissal of his claims in relation to those
    statements.
    In the second category are the statements contained in the Pamphlet,
    which include the claims that Fritch “has the ability to predict when your oil
    tank will fail, and will be able to replace it prior to that time,” and “by analyzing
    [the ultrasonic test] measurements [Fritch is] able to determine the integrity
    of your tank.” We disagree with the trial court’s conclusion that Weiss failed
    to allege that these statements are deceptive. Weiss alleged in the Fifth
    Amended Complaint that, in direct contradiction with the statements, Fritch
    did not have the ability to predict when his oil tank would fail, was not able to
    replace it prior to failure, and that the ultrasonic test measurements were not
    able to determine the integrity of Weiss’s tank.
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    J-A03020-18
    However, we conclude that Weiss’s UTPCPL claim as related to these
    statements is barred by the gist of the action doctrine, and therefore affirm
    the trial court’s dismissal of these claims in the Fifth Amended Complaint. See
    Richmond v. McHale, 
    35 A.3d 779
    , 786 n.2 (Pa.Super. 2012) (“[W]e are not
    bound by the rationale of the trial court and may affirm on any basis”).9
    Our decision is guided in part by Knight, in which the plaintiff
    complained that a car dealership misrepresented, among other things, the
    vehicle’s mileage, accident history, ownership history, that the dealership
    would send paperwork to the state, and that she would be eligible for refinance
    after six months. 
    81 A.3d 940
    at 951. We concluded that that the gist of the
    action doctrine did not bar the plaintiff’s UTPCPL claims because the
    misrepresentations occurred before the entry of the contract, were collateral
    to the contract, and sounded in tort. 
    Id. Implicit in
    our holding was the
    converse: if the alleged misrepresentations were not collateral to the contract,
    they would be bared by the gist of the action doctrine. See also Romeo v.
    Pittsburgh Assocs., 
    787 A.2d 1027
    , 1033 (Pa.Super. 2001) (stating that
    disclaimer for injury from stray balls, on back of ticket to baseball game, could
    defeat claim under the UTPCPL).
    ____________________________________________
    9 Given this holding, we need not review the trial court’s conclusion that the
    statements constituted puffery and for that reason were not cognizable under
    the UTPCPL.
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    J-A03020-18
    Here, unlike in Knight, the statements that Fritch had the ability to
    predict when Weiss’s tank would fail went to the heart of the contract
    obligations. Weiss’s complaint is not that Boston, through Fritch, made
    statements unrelated to the terms of the contract. Weiss’s complaint is that
    TankSure failed to detect the integrity of his tank, as was promised by the
    contract. However, this scenario was contemplated by the Program: the
    Certificate references the possibility of an oil leak, and outlines the liability of
    the parties in that event. Weiss cannot re-brand as false advertising a claim
    that Fritch and Boston failed to successfully perform obligations arising from
    the contract.10 We therefore affirm the trial court’s dismissal of the UTPCPL
    claims in relation to these statements as well.
    Orders affirmed.
    ____________________________________________
    10In any event, Weiss’s claim fails as a matter of law because he did not allege
    facts supporting a conclusion that he justifiably relied on the advertising
    statements indicating that Fritch could detect with 100% accuracy when his
    tank would fail. See 
    Yocca, 854 A.2d at 439
    (affirming sustaining of
    preliminary objections where plaintiff did not justifiably rely on
    representations in sales brochure; alleged misrepresentations were belied by
    the contract terms, and constituted parole evidence). Cf. Toy v. Metro. Life
    Ins. Co., 
    928 A.2d 186
    , 206-08 (Pa. 2007) (holding that UTPCPL claims based
    on insurance agent’s pre-sale misrepresentations regarding policy features
    amounted to claim for fraud in execution, and were therefore not barred by
    parole evidence rule); Boehm v. Riversource Life Ins. Co., 
    117 A.3d 308
    ,
    327 (Pa.Super. 2015).
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    J-A03020-18
    Judgment Entered.
    Joseph D. Seletyn, Esq.
    Prothonotary
    Date: 4/25/18
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