Richards, R. v. Ameriprise Financial ( 2019 )


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  • J-A03008-19
    
    2019 Pa. Super. 254
    RITA M. RICHARDS AND CAROLINE J.      :   IN THE SUPERIOR COURT OF
    RICHARDS, CO-EXECUTRICES OF           :        PENNSYLVANIA
    THE ESTATE OF JAMES G. RICHARDS,      :
    AND HELEN RICHARDS                    :
    :
    :
    v.                       :
    :
    :   No. 1719 WDA 2017
    AMERIPRISE    FINANCIAL, INC.,        :
    AMERIPRISE FINANCIAL SERVICES,        :
    INC.,     RIVERSOURCE     LIFE        :
    INSURANCE COMPANY AND THOMAS          :
    A. BOUCHARD                           :
    :
    Appellants          :
    Appeal from the Order October 17, 2017
    In the Court of Common Pleas of Allegheny County Civil Division at
    No(s): G.D. 01-006614
    RITA M. RICHARDS AND CAROLINE J.      :   IN THE SUPERIOR COURT OF
    RICHARDS, CO-EXECUTRICES OF           :        PENNSYLVANIA
    THE ESTATE OF JAMES G. RICHARDS       :
    AND HELEN RICHARDS                    :
    :
    :
    v.                       :
    :
    :   No. 354 WDA 2018
    AMERIPRISE    FINANCIAL, INC.,        :
    AMERPRISE FINANCIAL SERVICES,         :
    INC.,     RIVERSOURCE     LIFE        :
    INSURANCE COMPANY AND THOMAS          :
    A. BOUCHARD                           :
    :
    Appellants          :
    Appeal from the Order Entered February 15, 2018
    In the Court of Common Pleas of Allegheny County Civil Division at
    No(s): GD-01-006614
    J-A03008-19
    RITA M. RICHARDS AND CAROLINE J.       :   IN THE SUPERIOR COURT OF
    RICHARDS, CO-EXECUTRICES OF            :        PENNSYLVANIA
    THE ESTATE OF JAMES G. RICHARDS,       :
    AND HELEN RICHARDS                     :
    :
    :
    v.                        :
    :
    :   No. 557 WDA 2018
    AMERIPRISE    FINANCIAL, INC.,         :
    AMERIPRISE FINANCIAL SERVICES,         :
    INC.,     RIVERSOURCE     LIFE         :
    INSURANCE COMPANY, AND THOMAS          :
    A. BOUCHARD                            :
    :
    Appellants           :
    Appeal from the Order Dated March 20, 2018
    In the Court of Common Pleas of Allegheny County Civil Division at
    No(s): GD 01-006614
    RITA M. RICHARDS AND CAROLINE J.       :   IN THE SUPERIOR COURT OF
    RICHARDS, CO-EXECUTRICIES OF           :        PENNSYLVANIA
    THE ESTATE OF JAMES G. RICHARDS        :
    AND HELEN RICHARDS                     :
    :
    :
    v.                        :
    :
    :   No. 764 WDA 2018
    AMERIPRISE   FINANCIAL,  INC.,         :
    AMERIPRISE FINANCIAL SERVICES,         :
    INC.,    RIVERSOURCE      LIFE         :
    INSURANCE COMPANY AND THOMAS           :
    A. BOUCHARD                            :
    Appellants
    Appeal from the Judgment Entered May 8, 2018
    In the Court of Common Pleas of Allegheny County Civil Division at
    No(s): G.D. 01-006614
    -2-
    J-A03008-19
    BEFORE:      BOWES, J., SHOGAN, J., and STRASSBURGER, J.
    OPINION BY BOWES, J.:                               FILED AUGUST 21, 2019
    Before us are four appeals of Ameriprise Financial, Inc., Ameriprise
    Financial Services, Inc., Riversource Life Insurance Company, and Thomas A.
    Bouchard (collectively “Ameriprise”), from judgment and orders entered by
    the Court of Common Pleas of Allegheny County, following remand from this
    Court with directions to the trial court to recalculate damages after we vacated
    its award of punitive damages. See Richards v. Ameriprise Fin., Inc., 
    152 A.3d 1027
    (Pa.Super. 2016) (Richards I).1            The appeals have been
    consolidated for our review. We affirm the judgment in part, and reverse it in
    part.    The order dated October 17, 2017, which amended the verdict and
    judgment, is affirmed in part and reversed in part.        The orders awarding
    appellate and post-appeal attorney fees are vacated, and the case is
    remanded for further proceedings consistent herewith.
    We briefly summarize the underlying action.         In 1994, Plaintiffs’
    decedent James G. Richards and Helen Richards retained Richard Bouchard, a
    representative of IDS Insurance, the predecessor to Ameriprise, as their
    financial advisor. Mr. Bouchard induced the couple to purchase a $100,000
    ____________________________________________
       Retired Senior Judge assigned to the Superior Court.
    1 The decision was originally filed as a non-precedential memorandum.
    Plaintiffs filed a motion to publish, which was unopposed, and we granted the
    motion. Richards I was recirculated as an Opinion.
    -3-
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    universal life insurance policy to avoid a reduction in income should Mr.
    Richards die first. Mr. Bouchard represented that annual premiums for the life
    of the policy would remain level at $6,000, payable at the rate of $500 per
    month. Based on those representations, the Richards applied for the policy
    and Ameriprise accepted their application.       The application, as well as the
    policy they subsequently received, was consistent with the information
    provided by Mr. Bouchard.
    In 2000, Mr. Bouchard advised Mr. Richards that a $15,053.59
    prepayment in excess of the $500 monthly premium was needed to avoid
    lapse of the policy. The Richards complied, and continued to pay $500 per
    month until Mr. Richards’s death on February 20, 2005. Upon Mr. Richards’s
    death, Ameriprise paid the $100,000 death benefit to Mrs. Richards.
    Plaintiffs initiated this action against Ameriprise by writ of summons in
    2001, and a complaint was filed on July 30, 2008.2 They sought damages for
    negligent and fraudulent misrepresentation, breach of fiduciary duty,
    negligent supervision, and violation of the Unfair Trade Practice and Consumer
    Protection Law (“UTPCPL”), 73 P.S. § 201-9.2, arising from the 1994 sale of
    the universal life insurance policy. The damages consisted of the $15,053.59
    lump sum payment made in 2000 to prevent the policy from lapsing, but which
    was contrary to the terms of its purchase.
    ____________________________________________
    2When Mr. Richards died in 2005, his co-executrices were substituted in the
    action.
    -4-
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    The claims for breach of fiduciary duty and negligent supervision were
    dismissed at summary judgment.                 The remaining misrepresentation and
    UTPCPL claims were tried non-jury for three days in November 2014.3 The
    court entered a verdict in favor of Plaintiffs solely on the UTPCPL claim and
    calculated actual damages at $15,053.59 plus interest, for a total of
    $34,006.44, awarded treble damages of $102,019.32, and punitive damages
    in the amount of $50,000.4 As directed, Plaintiffs’ counsel submitted a petition
    for attorney fees and costs pursuant to § 201.9-2 of the UTPCPL. Thereafter,
    the trial court awarded $84,072.50 in attorney fees and $1,759.58 in costs to
    ____________________________________________
    3There is no right to a jury trial in private causes of action under the UTPCPL.
    Fazio v. Guardian Life Ins. Co., 
    62 A.3d 396
    , 411 (Pa.Super. 2012).
    4   The exact language of the verdict was as follows:
    AND NOW, to wit, this 13th day of November, 2014, the
    Court finds that the Fraudulent Misrepresentation Claim and the
    Negligent Misrepresentation Claim are dismissed for failure to
    sustain burden of proof, verdict for Plaintiff on the UTPCPL Claim
    in the following amounts:
    1. $15,053.39 plus interest from October 27, 2000, total
    $34,006.44;
    2. Triple damages in the amount of $102,019.32; and
    3. Punitive damages in the amount of $50,000 for outrageous
    conduct done with reckless indifference to Plaintiffs.
    4. Plaintiffs are to submit a Petition for Counsel Fees and Costs
    within twenty (20) days. Defendants are to file any response
    thereto within five (5) days after receipt of Plaintiffs’ petition.
    Non-Jury Verdict, 11/13/14.
    -5-
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    the law firm of Behrend and Ernsberger, and $26,840 in attorney fees for
    Massa Law Group.
    Ameriprise appealed, and thereafter, on March 9, 2015, filed a praecipe
    for judgment on the verdict in the amount of $264,691.40. The judgment
    reflected the award of treble damages of $102,019.32, punitive damages of
    $50,000, and attorney fees and costs totaling $112,672.08. It did not include
    $34,006.44 indicated on the verdict slip for the actual loss sustained. Plaintiffs
    filed a motion to correct the judgment on April 15, 2015, averring that the
    amount of the judgment should be corrected to include the $34,006.44 in
    addition to treble damages of $102,019.32, for a total of $136,025.76 in
    liability damages. The trial court denied the motion on April 15, 2015, without
    explanation.
    This Court subsequently reversed the award of punitive damages,
    affirmed the remainder of the judgment, and remanded the case to the trial
    court with the direction to recalculate the damages excluding the $50,000
    punitive damages award. Richards I. Ameriprise sought allocatur from the
    Supreme Court, but its petition was denied. Richards v. Ameriprise Fin.,
    Inc., 
    170 A.3d 992
    (Pa. 2017).
    On remand, Plaintiffs filed a pleading styled as a “Motion to Amend the
    Verdict to Conform to the Superior Court’s Published Opinion Dated December
    16, 2016.”     Plaintiffs averred therein that, “pursuant to” this Court’s
    memorandum, the verdict should be “recalculated to include,” inter alia,
    -6-
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    “$34,006.44 in restitution.”   In support thereof, Plaintiffs attached as an
    exhibit the last page of our Opinion concluding that the attorney fees were
    proportionate   to   the   damages,   and   referencing   Plaintiffs’   receipt   of
    “$34,006.44 in restitution and $102,019.32 in treble damages as a result of
    counsels’ services in the face of corporate adversaries with greater resources
    than [Plaintiffs], and counsel did so on a contingent basis for approximately
    thirteen years.” Richards 
    I, supra
    at 1039.
    The trial court granted Plaintiffs’ motion and amended the November
    13, 2014 jury verdict and judgment to award $34,006.44 in restitution
    damages in addition to treble damages, increasing the award of liability
    damages to $136,025.76. Order, 10/17/17. The court also subtracted the
    $50,000 punitive damage award. 
    Id. Ameriprise’s timely
    appeal from the
    order amending the verdict and judgment was docketed at 1719 WDA 2017.
    On November 22, 2017, Plaintiffs filed a second petition seeking counsel
    fees and costs for work performed from December 2014 through November
    2017, which included the first appeal and preparation of the second fee
    petition.   Plaintiffs’ Attorney Kenneth Behrend, whose hourly rate had
    previously been approved at $400, sought fees at the rate of $600 per hour.
    The rates of his associate, Kevin Miller, Esquire, and Attorney Rudolph Massa,
    formerly $275 per hour, were increased to $500 per hour. Paralegal Donna
    Lonzo’s hourly rate, formerly $125 per hour, was increased to $190 per hour.
    Thus, all hourly rates reflected a substantial increase in the rates approved by
    -7-
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    the trial court for bringing the case to trial, which this Court affirmed on
    appeal. See Richards 
    I, supra
    . Plaintiffs’ second petition sought attorney
    fees of $153,172 for the Behrend Law Firm, which included a $51,000 fee
    solely for preparation of the second fee petition itself, $2,800 for the Massa
    Law Group, and a $12,000 charge for preparation of a petition to publish.
    In support of the reasonableness of Mr. Behrend’s $600 hourly rate,
    Plaintiffs offered affidavits or certifications from six attorneys located
    throughout the Commonwealth who regularly performed fee-shifting work;
    bar   fee   surveys;    and   contemporaneously-maintained         time    records.
    Ameriprise filed a motion to strike the petition, which the trial court denied on
    December 19, 2017. After a hearing, the court granted Plaintiffs’ fee petition
    in its entirety, awarding $153,172 to Behrend and Ernsberger, $2,800 to
    Massa, Butler and Giglione, and $789 in costs. Order, 2/13/18. Ameriprise
    timely appealed, complied with Pa.R.A.P. 1925(b), and the appeal was
    docketed at 354 WDA 2018.
    On March 20, 2018, Plaintiffs filed a third fee petition seeking counsel
    fees and costs in conjunction with the filing of their response to Ameriprise’s
    objections to the second fee petition and a hearing thereon.            Ameriprise
    objected to the petition, but the trial court granted Plaintiffs’ third fee petition
    in its entirety, awarding an additional $38,934 in fees to Attorney Behrend,
    $4,650 to Attorney Massa, and $17.90 in costs.           Ameriprise’s appeal was
    docketed at No. 557 WDA 2018.
    -8-
    J-A03008-19
    On May 8, 2018, judgment was entered on the amended verdict in favor
    of Plaintiffs in the amount of $234,369.34. Ameriprise’s appeal from the
    judgment was docketed at 764 WDA 2018.
    Ameriprise presents two issues for our review:
    1. Whether the trial court erred on remand by awarding quadruple
    damages under the UTPCPL?
    2. Whether the trial court erred on remand in its awards of
    attorneys’ fees under the UTPCPL for work on appeal, which
    awards included a 50% to 80% increase in counsel’s hourly
    rate from the rates charged for the trial, included significant
    fees for seeking counsel fees and other work unrelated to the
    UTPCPL claim, and resulted in a total award of $331,480.90 in
    attorneys’ fees for a claim for the return of a $15,000 premium
    payment?
    Appellants’ brief at 4.
    We begin with the applicable legal principles that inform our review. The
    role of an appellate court in reviewing the trial court’s decision in a non-jury
    trial is
    to determine whether the findings of the trial court are supported
    by competent evidence and whether the trial court committed
    error in any application of the law. The findings of fact of the trial
    judge must be given the same weight and effect on appeal as the
    verdict of a jury. We consider the evidence in a light most
    favorable to the verdict winner. We will reverse the trial court
    only if its findings of fact are not supported by competent evidence
    in the record or if its findings are premised on an error of law.
    However, where the issue . . . concerns a question of law, our
    scope of review is plenary.
    Richards 
    I, supra
    at 1034.
    Plaintiffs’ first issue involves statutory interpretation of the UTPCPL,
    which is a legal question.     Thus, “our scope of review is plenary, and our
    -9-
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    standard of review is de novo."    Gregg v. Ameriprise Fin., Inc., 
    195 A.3d 930
    , 940 (Pa.Super. 2018).
    The pertinent statutory provision is contained in the UTPCPL, 73 P.S. §
    201-9.2, “Private actions,” which provides in relevant part:
    (a)   Any person who purchases or leases goods or services
    primarily for personal, family or household purposes and
    thereby suffers any ascertainable loss of money or property,
    real or personal, as a result of the use or employment by
    any person of a method, act or practice declared unlawful
    by section 3 of this act, may bring a private action to recover
    actual damages or one hundred dollars ($ 100), whichever
    is greater. The court may, in its discretion, award up
    to three times the actual damages sustained, but not
    less than one hundred dollars ($ 100), and may
    provide such additional relief as it deems necessary
    or proper. The court may award to the plaintiff, in
    addition to other relief provided in this section, costs
    and reasonable attorney fees.
    73 P.S. § 201-9.2(a) (emphasis added).
    Ameriprise contends, based upon the foregoing statutory language, that
    the trial court erred in amending the verdict and judgment upon remand to
    award both actual damages in the amount of $32,006.44 plus treble damages
    calculated by multiplying the actual damages times three. Ameriprise argues
    that the trial court effectively awarded quadruple damages in violation of the
    UTPCPL. In its memorandum, the trial court opined that Ameriprise waived
    this claim when it did not litigate this alleged error in the first appeal.
    Memorandum in Lieu of Opinion, 2/15/18, at unnumbered 3. For the reasons
    that follow, we find no waiver.
    - 10 -
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    The record reveals the following. The original judgment entered on the
    praecipe filed by Ameriprise consisted of $102,019.32 in treble damages under
    the UTPCPL, computed by multiplying the actual loss of $34,006.44 times
    three; punitive damages of $50,000; attorney fees of $84,072.50 for attorney
    Behrend’s law firm and $26,840 for Massa Law Group; and $1,759.58 in costs.
    The total amount of the judgment entered on the verdict was $264,691.40.
    Plaintiffs filed a motion to correct the amount of the judgment and verdict,
    arguing that Ameriprise made a clerical error in failing to include $34,006.44,
    in addition to treble damages of $102,019.32, for a total of $136,025.76 in
    liability damages.      By order dated April 15, 2015, the trial court denied
    Plaintiffs’ motion to correct the judgment without explanation. On appeal,
    with the exception of the punitive damages award, this Court affirmed the
    judgment.
    In support of their claim of waiver, Plaintiffs point out that Ameriprise
    alleged in post-trial motions that the court erred in awarding actual damages
    plus three times those damages, but subsequently abandoned that argument
    and did not pursue it in the first appeal.5 Plaintiffs maintain further that the
    ____________________________________________
    5 The record reveals that Ameriprise actually pled that, “[t]he court erred to
    the extent that it awarded triple damages on top of the original damages
    award (resulting, essentially, in quadruple damages).” Motion for Post-Trial
    Relief, 11/21/14, at 15 ¶60. In its subsequent Pa.R.A.P. 1925(b) concise
    statement, Ameriprise alleged that, “[t]he Court erred in its award of treble
    damages and (to the extent it did so) its award of more than treble damages.”
    - 11 -
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    foregoing complaint of error was inconsistent with the praecipe for judgment
    Ameriprise filed that did not include the actual damages of $34,006.44. In its
    memorandum, the trial court urged this Court to find waiver, reasoning that
    Ameriprise waived the opportunity to challenge the verdict by failing to
    challenge the award of restitution damages during the first appeal.6
    The record does not support a finding that Ameriprise waived this issue.7
    Plaintiffs recognized that the amount of the judgment entered below did not
    ____________________________________________
    3/2/15, at 2 ¶8. Ameriprise filed the praecipe for judgment on the verdict on
    March 9, 2015, in which it included treble damages, punitive damages, and
    attorney fees and costs totaling $264,691.40.
    6 The trial court maintained that although the judgment remained uncorrected,
    “the verdict Appellants appealed remained unchanged throughout the appeal
    period,” and the verdict included the restitution damages. Memorandum In
    Lieu of Opinion, 2/15/18, at unnumbered 2.           We find this reasoning
    unpersuasive.
    7 Ameriprise observed that, “if Plaintiffs believed that the judgment did not
    reflect the trial court’s non-jury verdict, they were the ones who could have
    appealed the issue.” Ameriprise’s Reply Brief, at 4. Generally, appellees are
    not required to file a cross-appeal to preserve an adverse ruling on an issue
    below. The exception to that rule, which is arguably applicable herein, is
    where the judgment did not grant the appellee the relief it sought. See
    Pittsburgh Constr. Co. v. Griffith, 
    834 A.2d 572
    , 588 (Pa.Super. 2003)
    (quoting Pa.R.A.P. 511 note); see also Meyer, Darragh, Buckler, Bebenek
    & Eck, P.L.L.C. v. Law Firm of Malone Middleman, P.C., 
    137 A.3d 1247
    ,
    1259-1260 (Pa. 2016) (concurring opinion, Saylor, C.J.)(clarifying that Meyer
    Darragh was not required to file a protective cross-appeal where it prevailed
    below on its quantum meruit claim, and citing Lebanon Valley Farmers
    Bank v. Commonwealth, 
    83 A.3d 107
    , 113 (Pa. 2013) for proposition that
    “a successful litigant need not file a protective cross-appeal on pain of
    waiver”). Ameriprise does not argue, however, that Plaintiffs’ failure to file a
    - 12 -
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    include $34,006.44 in actual damages plus treble damages, which was
    Plaintiffs’ interpretation of the non-jury verdict.   Plaintiffs documented this
    awareness by filing a petition asking the trial court to correct the verdict and
    the judgment to include the additional $34,006.44 in damages. 8 The court
    denied the petition without explanation. Thus, Plaintiffs, not Ameriprise, were
    the aggrieved party with respect to any discrepancy between the non-jury
    verdict and the judgment at the time of the first appeal, and Ameriprise cannot
    be faulted for failing to challenge on appeal an issue upon which it was not
    the aggrieved party.9
    Following our decision in Richards I, Plaintiffs filed a motion to amend
    the verdict and judgment “pursuant to the Superior Court of Pennsylvania’s
    order dated November 9, 2016.” They pointed to language in Richards I
    referencing $34,006.44 in restitution and $102,019.32 in treble damages, and
    ____________________________________________
    cross-appeal from the trial court’s denial of their petition to correct the verdict
    constituted waiver of that claim.
    8  Plaintiffs argued therein that the trial court had discretion to correct the
    judgment pursuant to Pa.R.C.P. 1701(b)(1), and represented further that an
    appellate court could only consider the judgment as it existed of record, and
    that the trial court could not modify it post-appeal. Plaintiffs’ Motion to Correct
    Amount of Judgment, 4/15/15, at 2. Upon remand, Plaintiffs asserted a very
    different view of the judgment and the trial court’s authority to modify it.
    9 On remand, at the October 10, 2017 hearing on Plaintiffs’ motion to amend
    the verdict and judgment, counsel for Ameriprise stated that, in omitting the
    actual damages from the judgment, he interpreted the verdict in a manner
    consistent with the law permitting treble liability damages.
    - 13 -
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    argued that correction of the amount of the judgment to add $34,006.44 in
    “restitution,” was sanctioned by this Court.10 Ameriprise opposed the petition,
    and correctly observed that the trial court had previously denied such relief in
    its April 15, 2015 order. Nonetheless, the trial court maintained that, in its
    original non-jury verdict, it “awarded Plaintiffs $34,006.00 in restitution.”
    Memorandum in Lieu of Opinion, 2/15/18, at unnumbered 2.                Thus, it
    amended the verdict and judgment to include $34,006.44 plus treble
    damages of $102,019.32.11 Order, 10/17/17. We find that it was at that
    juncture that Ameriprise was aggrieved as to the quadruple damages issue.
    ____________________________________________
    10 Plaintiffs’ contention that amendment of the verdict to add $34,006.44 was
    authorized by this Court’s November 9, 2016 order in Richards I is a
    misrepresentation of our earlier Opinion. The alleged discrepancy between
    the liability verdict and the judgment amount was not before this Court in the
    first appeal. Thus, we did not rule on the propriety of awarding both actual
    damages of $34,006.44 and treble damages consisting of three times that
    amount under the UTPCPL, and certainly did not sanction the correction of the
    verdict and judgment to include that amount. It does not escape our notice
    that, although Plaintiffs were quick to point out a misplaced reference to
    restitution and treble damages, they ignored two instances in Richards I
    where this Court characterized the award as one for “treble damages and
    punitive damages, and allowing Appellees’ counsel to submit a petition for
    their fees and costs.” See Richards I, at 1030, 1032.
    The trial court has never offered an explanation as to why it denied Plaintiffs’
    11
    motion to correct the verdict/judgment in its April 15, 2015 Order.
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    By timely appealing the newly-amended judgment, Ameriprise preserved the
    right to challenge it herein. Accordingly, we find no waiver.12
    We turn now to the merits of Ameriprise’s first issue: that the trial court
    erred on remand in amending the verdict/judgment to award both actual
    damages and triple the amount of actual damages under the UTPCPL.
    Ameriprise argues that this amounts to quadruple damages, and that the
    statute only confers discretion upon the trial court to “award up to three times
    the actual damages sustained.”13 Ameriprise’s brief at 34 (citing 73 P.S. §
    ____________________________________________
    12 The trial court subsequently stated that Ameriprise’s praecipe for judgment
    on the verdict “was not in conformity with the verdict appealed in the month
    prior.” Memorandum in Lieu of Opinion, 2/13/18, at unnumbered 2. It
    reasoned further that this Court, by affirming the trial court’s damage award
    in all respects except punitive damages in Richards I, affirmed the award of
    restitution damages. We find Ameriprise’s reading of the verdict as calculating
    an actual loss of $34,006.44, and then awarding three times that amount in
    treble damages, to be reasonable in light of the damages permitted under the
    UTPCPL and the somewhat ambiguous language of the verdict. The trial court
    did not designate the actual loss as “restitution.” Moreover, the trial court’s
    denial of Plaintiffs’ motion to correct the judgment to add $34,006.44 in
    additional damages seemingly confirmed Ameriprise’s interpretation of the
    verdict.
    13 As 
    noted supra
    , in Richards I, this Court affirmed the award of treble
    damages, but remanded the case to the trial court with the direction that it
    excise the punitive damage award and recalculate damages. Ameriprise
    suggests that in amending the verdict to increase the award of UTPCPL
    damages, the trial court exceeded the scope of the mandate. See Carmen
    Enters. v. Murpenter, LLC, 
    185 A.3d 380
    , 389 (Pa.Super. 2018) (citation
    omitted) (reaffirming that the trial court is required to “strictly comply with
    the mandate of the appellate court” and issues not included in the mandate
    cannot be considered by the trial court). However, we deem this argument
    waived for lack of development.
    - 15 -
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    201-9.2). The statutory language seems to provide traction for Ameriprise’s
    argument.
    Plaintiffs rely, however, upon Neal v. Bavarian Motors, Inc., 
    882 A.2d 1022
    (Pa.Super. 2005), and Metz v. Quaker Highlands, Inc., 
    714 A.2d 447
    (Pa.Super. 1998), in support of their claim that awards for both restitution
    and treble damages under the UTPCPL cases are permitted.               In Neal,
    however, as Ameriprise points out, the jury awarded restitution damages on
    a contract claim and separately made special findings as to the monetary
    damages attributed to each of the two defendants under the UTPCPL. The
    trial court remitted the jury verdict on the contract claim, and tripled the sum
    of $3854.66 awarded under the UTPCPL, and added the two together. Neal,
    supra at 1026. Thus, according to Ameriprise, the trial court in Neal correctly
    awarded triple, not quadruple damages, on the UTPCPL claims.
    Ameriprise similarly distinguishes Metz, which involved claims of breach
    of contract for which the plaintiff was seeking rescission of a contract for sale
    of a lot, as well as damages under the UTPCPL. The court voided the sale and
    ordered seller to return the $40,904.99 purchase price for the lot. The court
    also determined that there was liability under the UTPCPL for deceptive
    conduct that caused additional damages: the down payment and transactional
    costs of the sale; the increased cost of a comparable lot and construction of a
    comparable home; and the increased cost due to rising interest rates. Metz,
    supra at 449. The trial court placed a value on the latter damages, and tripled
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    the amount in arriving at its damage award under the UTPCPL, expressly
    noting that the purchase price of the lot was not the figure to treble where the
    purchase price had been rescinded. 
    Id. Thus, the
    trial court did not award
    both actual damages and treble the amount of actual damages under the
    UTPCPL.
    As we recently noted, the UTPCPL reflects the legislature’s intent to
    “empower . . . trial judges with broad remedial authority . . . to undo the
    harm that vendors cause when they break the UTPCPL.” 
    Gregg, supra
    at
    941. The power to award treble damages is intended to punish “wayward
    vendors.”    
    Id. The statute
    does not authorize, however, the award of
    quadruple damages.        We agree with Ameriprise that Plaintiffs have
    misconstrued and mischaracterized Neal and Metz, both of which involved
    non-UTPCPL claims upon which the remedies of restitution and rescission were
    granted.    With regard to the UTPCPL claims in each case, the loss was
    ascertained and then tripled to arrive at the award. This is consistent with the
    plain meaning of the statutory language, as well as our interpretation of that
    statute in 
    Gregg, supra
    , which allows the court to impose up to treble
    damages for actual damages sustained under the UTPCPL.          See also E.S.
    Mgmt. v. Yingkai Gao, 
    176 A.3d 859
    , 868 (Pa.Super. 2017) (affirming award
    of $17,325 in damages, calculated by multiplying actual damages of $5,775
    times three, plus attorney fees and costs under the UTPCPL); In re Bryant,
    
    111 B.R. 474
    , 480 (E.D. Pa. 1990) (holding under the UTPCPL that “damages
    - 17 -
    J-A03008-19
    are to be assessed in the amount of $29,854.59, which represents three times
    the actual damages of $9,951.53”).
    Herein, the trial court found no liability for negligent and fraudulent
    misrepresentation. Damages were awarded solely for violation of the catchall
    provision of the UTPCPL. Having ascertained that Plaintiffs sustained actual
    damages of $34,006.44 under the UTPCPL, the trial court had the discretion
    to award damages up to three times that amount, i.e., a maximum of
    $102,019.32.      By awarding $34,006.44 plus $102,019.32, the trial court
    erroneously awarded quadruple damages and exceeded its discretion under
    the UTPCPL.      Ameriprise is entitled to relief.   Accordingly, we reverse the
    award of “restitution” damages of $34,006.44.
    Next, we address the first of Ameriprise’s arguments involving attorney
    fees.14   Preliminarily, Ameriprise challenges the trial court’s jurisdiction to
    ____________________________________________
    14 Pennsylvania adopted the lodestar approach to attorney fees in Birth Ctr.
    v. St. Paul Cos., Inc., 
    727 A.2d 1144
    (Pa.Super. 1999) overruled on other
    grounds in Mishoe v. Erie Ins. Co., 
    824 A.2d 1153
    (Pa. 2003). The lodestar
    method is used by the federal courts in arriving at awards of attorney fees
    pursuant to fee-shifting statutes. The method begins with the number of
    hours reasonably expended multiplied by a reasonable hourly rate. This
    calculation provides an objective basis on which to make an initial estimate of
    the value of the lawyer’s services. The party seeking attorneys’ fees bears
    the initial burden of demonstrating the reasonableness of the fees by
    submitting evidence supporting the hours worked and the rates claimed. The
    party challenging the fee request bears the burden of proving that the fee
    - 18 -
    J-A03008-19
    entertain Plaintiffs’ second and third fee petitions seeking legal fees for work
    on appeal, as well as legal fees for the preparation and defense of the fee
    petitions themselves. Ameriprise argues that Plaintiffs were required to first
    file an application for appellate attorney fees with this Court pursuant to
    Pa.R.A.P. 2751.15 Having failed to do so, Ameriprise contends that the trial
    court lacked authority to award them. Ameriprise’s brief at 37.
    In support of its position, Ameriprise directs our attention to Pa.R.A.P.
    2744, which it contends permits appellate courts to either award attorney fees
    or remand to the trial court for such a determination if an application pursuant
    to Pa.R.A.P. 2751 is made prior to remand of the record. The application must
    set forth the reasons why it should be granted, and be accompanied by the
    opinion of the court and the briefs used therein. Pa.R.A.P. 2751. Ameriprise
    maintains that absent application to this Court and a direction to the trial
    ____________________________________________
    request is unreasonable, and if it meets that burden, the lodestar amount may
    be adjusted at the court’s discretion.
    15   Pa.R.A.P. 2751, Applications for Further Costs and Damages, provides:
    An application for further costs and damages must be made
    before the record is remanded, unless the appellate court, for
    cause shown, shall otherwise direct. Such an application must set
    forth specifically the reasons why it should be granted, and shall
    be accompanied by the opinion of the court and the briefs used
    therein.
    - 19 -
    J-A03008-19
    court, the court had no jurisdiction to award appellate legal fees on remand.16
    Ameriprise’s brief at 38-39.
    Plaintiffs counter that an application pursuant to Rule 2751 is the
    preferred procedure when a party seeks to have attorney fees taxed as costs
    in an appellate court based on a Pa.R.A.P. 2744 determination that “an appeal
    is frivolous or taken solely for delay or that the conduct of the participant
    against whom costs are to be imposed is dilatory, obdurate or vexatious[,]”
    which was not the case herein.           Plaintiffs brief at 15-16.   Pa.R.A.P. 2744,
    entitled “Further Costs. Counsel Fees. Damages for Delay,” provides:
    In addition to other costs allowable by general rule or Act of
    Assembly,” an appellate court may award as further costs
    damages as may be just, including
    (1) a reasonable counsel fee and
    (2) damages for delay at the rate of 6% per annum in addition to
    legal interest,
    if it determines that an appeal is frivolous or taken solely for delay
    or that the conduct of the participant against whom costs are to
    be imposed is dilatory, obdurate or vexatious. The appellate court
    may remand the case to the trial court to determine the amount
    of damages authorized by this rule.
    Pa.R.A.P. 2744.
    Plaintiffs also advance the trial court’s position that, under Ambrose v.
    Citizens Nat'l Bank of Evans City, 
    5 A.3d 413
    , 423-25 (Pa.Super. 2010),
    ____________________________________________
    Plaintiffs devote considerable argument to the proposition that attorney fees
    16
    may be awarded for preserving the verdict on appeal, a premise that
    Ameriprise does not challenge. Ameriprise’s Reply Brief at 7-8.
    - 20 -
    J-A03008-19
    the trial court was the proper tribunal to award attorney fees, even appellate
    fees.    Appellees’ brief at 16.   Ambrose involved the Wage Payment and
    Collection Law ("WPCL"), a mandatory fee-shifting statute. In Ambrose, the
    trial court awarded appellate attorney fees following remand from this Court,
    and we affirmed on appeal. Ameriprise points out, however, that in Ambrose,
    in contrast to the situation herein, this Court expressly “remanded the matter
    to the trial court to fashion an award of attorneys’ fees” after concluding that
    the amount awarded was “presumptively unreasonable.” 
    Id. at 416.
    First, we note that Ambrose does not address specifically the trial
    court’s jurisdiction to award appellate attorney fees. The issue in Ambrose
    was whether the WPCL authorized claimants to recover attorney fees incurred
    on appeal. Our discussion focused on whether the need to prevent employers
    from “misusing the appeal process to force prevailing WPCL claimants to drop
    their cases or risk exhausting their wage awards in the litigation[,]” justified
    the award of appellate attorney fees on such claims. Ambrose, supra at
    424. Absent was any discussion of the procedure for obtaining such fees, or
    whether a trial court could award them in the absence of a specific direction
    from the appeals court. Thus, Ambrose does not provide any guidance on
    the precise procedural argument Ameriprise advances herein.
    Second, Pa.R.A.P. 2744 provides that an appellate court “may award”
    reasonable attorney fees and delay damages as “further costs damages . . . if
    it determines that an appeal is frivolous or taken solely for delay or that the
    - 21 -
    J-A03008-19
    conduct of the participant against whom costs are to be imposed is dilatory,
    obdurate or vexatious.”     Pa.R.A.P. 2744.    Plaintiffs made no claim that
    Ameriprise’s first appeal was frivolous or taken solely for purposes of delay.
    Rather, they based their entitlement to appellate attorney fees solely upon
    the UTPCPL. Furthermore, Ameriprise cites no authority requiring compliance
    with the application procedure set forth in Rule 2751 on the facts herein.
    Having relinquished jurisdiction and remanded to the trial court for the
    recalculation of damages, we find the trial court had jurisdiction to award
    statutorily-authorized attorney fees incurred in defending the first appeal.
    Ameriprise next claims that the trial court abused its discretion in
    awarding Plaintiffs $200,362.90 in attorney fees for the appeal and
    preparation of the second and third fee petitions. Ameriprise’s brief at 39.
    Ameriprise contends that the trial court did not properly apply the factors that
    must be considered in assessing the reasonableness of counsel fees, namely
    (1)   The time and labor required, the novelty and difficulty of
    the questions involved and the skill requisite to properly
    conduct the case;
    (2)   The customary charges of the members of the bar for
    similar services;
    (3)   The amount involved in the controversy and the benefits
    resulting to the clients from the services, including
    ensuring that there is a sense of proportionality between
    the award of damages and the award of attorneys’ fees;
    and
    (4)   The contingency or certainty of the compensation.
    - 22 -
    J-A03008-19
    Richards 
    I, supra
    at 1035; see also Dibish v. Ameriprise Fin., Inc., 
    134 A.3d 1079
    , 1092 (Pa.Super. 2016). In addition, this Court held in McCauslin
    v. Reliance Finance Co.,751 A.2d 683, 686 (Pa.Super. 2000), that prior to
    awarding counsel fees to a plaintiff on a UTPCPL claim, there should be “a
    sense of proportionality between an award of damages [under the UTPCPL]
    and an award of attorney’s fees.” Ameriprise maintains that the award should
    not be automatic, and cites authorities for the proposition that the party
    seeking the fees bears the burden of proving their reasonableness.
    Ameriprise’s brief at 41.
    In approving the award of attorney fees incurred in the first appeal, the
    trial court specifically addressed the aforementioned factors. The court cited
    Plaintiffs’ successful defense of the verdict on three of the four issues as the
    basis for awarding attorney fees associated with the first appeal. Trial Court
    Opinion, 5/7/18, at 5. The court noted that the time spent responding to the
    issues raised by Ameriprise on appeal was not unreasonable in light of the
    complexity and novelty of the issues. It further found that Plaintiffs had not
    sought compensation for any time that the court deemed unreasonable or
    unrelated to the successful litigation of the UTPCPL claim. 
    Id. at 7.
    The court determined further that Mr. Behrend’s $600 per hour rate was
    the customary charge for members of the bar with similar experience,
    reputation, and skill, for similar services. 
    Id. That finding
    was based on legal
    fee surveys deemed reliable by the trial court, as well as the affidavits of six
    - 23 -
    J-A03008-19
    members of the Pennsylvania Bar whose practices involve fee-shifting cases
    and whose experience was commensurate with Mr. Behrend’s.            The court
    found the $500 per hour rate for Kevin Miller, Esquire and Rudolph Massa,
    Esquire, to be reasonable in light of their respective experience and skill. It
    expressly rejected Ameriprise’s position that defense counsel’s lower hourly
    rates reflected a reasonable fee for attorneys working pursuant to a contingent
    fee arrangement, reasoning that the uncertainty and risk associated with
    compensation warranted a higher fee.      
    Id. at 7-8.
      Finally, the trial court
    concluded that the fees were proportional to the actual damages sustained
    and the benefit to Plaintiffs. On the record before us, we find that the trial
    court considered the proper factors in arriving at its award of attorney fees.
    Ameriprise contends, however, that the increased hourly rates of
    Plaintiffs’ counsel were unsupported by the record and unreasonable under
    the law.   It argues that this Court upheld the award of attorney fees in
    Richards I based on the finding that “[c]ustomary charges from other
    members of the bar range from $275 to $400 per hour.” Richards 
    I, supra
    at 1039.   On remand following that decision, Plaintiffs sought and were
    awarded attorney fees for the appeal based on hourly rates of $500 to $600.
    Ameriprise argues that the new rates, fifty to eighty percent higher than the
    reasonable hourly rates this Court affirmed in Richards I for work performed
    in this case up to 2015, are unreasonable.         Furthermore, according to
    Ameriprise, the fee surveys and affidavits from attorneys in Philadelphia are
    - 24 -
    J-A03008-19
    not representative of the prevailing rates for similar legal services in Allegheny
    County.17 It maintains further that the hourly rates greatly exceed the rates
    approved for Plaintiffs’ counsel in other similar cases, and characterizes the
    higher rates as “simply a backdoor attempt to obtain a ‘fee enhancement’
    which has been rejected by this Court.” Appellants’ brief at 44 (citing Boehm
    v. Riversource Life Insurance Co., 
    117 A.3d 308
    (Pa.Super. 2015)).
    Plaintiffs cite Lanni v. State of N.J., 
    259 F.3d 146
    , 149-50 (3d Cir.
    2001), in support of their contention that the hourly rate for counsel fees
    should reflect the market value at the time the fee petition is presented rather
    than the rate at the time the services were performed. Appellees’ brief at 28
    The trial court relied upon this federal authority to justify its award of the
    significantly higher hourly rates of $600 and $500 per hour in 2017, in contrast
    to the $400 and $275 per hour rates approved in 2014. Trial Court Opinion,
    5/7/18, at 7.      Plaintiffs maintain further that the higher hourly rates are
    warranted in light of Mr. Behrend’s successful appeals and additional
    experience in the years since the trial court approved the hourly rates in 2015.
    Appellees’ brief at 42.
    Ameriprise counters that the increase in the hourly rate is excessive,
    and that the record does not support “the 82% increase in Mr. Miller’s rate,
    ____________________________________________
    17 In Richards I, we noted that the trial court cited Boehm v. Riversource
    Life Insurance Co., 
    117 A.3d 308
    (Pa.Super. 2015), as precedent for the
    award of $400 per hour for Mr. Behrend. See Trial Court Opinion, 9/21/16,
    at 7.
    - 25 -
    J-A03008-19
    the 52% increase in Ms. Lonzo’s rate, or the 25% increase in Mr. Mazza’s
    rate.” Ameriprise’s brief at 47. Ameriprise points to the hourly rate of its
    counsel, specifically Ms. Condo, a litigator with thirty-six years of experience,
    who charged $350 per hour for legal services, in contrast to Mr. Behrend who
    was awarded $600 per hour. Ameriprise’s brief at 50; see Mitchell v. City
    of Philadelphia, 
    2010 U.S. Dist. LEXIS 32984
    *41 (E.D. Pa. 2014) (holding
    in a civil rights case, that “the prevailing market rate can be established from
    . . . the amount charged by counsel for the opposition in the particular
    case”).18
    We find support in the record for the $600 per hour rate charged by
    Attorney Behrend. Although Mr. Behrend offered no evidence of his customary
    hourly rate, which was viewed by the United States Supreme Court in Blum
    v. Stenson, 
    465 U.S. 886
    , 895 n.11 (1984), as the “best evidence of a
    prevailing market rate,” Mr. Behrend provided his own affidavit describing his
    experience, expertise, and fee awards in fee-shifting cases and appeals. He
    offered affidavits from other attorneys with commensurate experience in fee-
    ____________________________________________
    18 Ameriprise offered the testimony of Attorney David G. Oberdick, from the
    Pittsburgh law firm of Meyer, Unkovic, and Scott. Attorney Oberdick noted
    first that his firm did not charge higher rates for services rendered on appeal,
    nor had he seen such a practice. He testified that he was familiar with the
    rates charged by a former partner engaged in fee-shifting litigation, and his
    hourly rates were less than those of Attorney Behrend or his associates. He
    found the rates published in the fee surveys to be inconsistent with his
    experience, and opined that a reasonable hourly rate for Mr. Behrend was
    $350 to $400, and $275 for Attorney Miller.
    - 26 -
    J-A03008-19
    shifting litigation and bar surveys, all of which are generally regarded as
    competent evidence of a prevailing rate. See 
    Mitchell, supra
    at *41-42.
    The fee surveys, together with the affidavits of Attorneys Miller and Massa and
    paralegal Ms. Lonzo, provided the basis for the increased hourly rates for their
    services, and were largely unchallenged by Ameriprise.
    As we noted in Braun v. Wal-Mart Stores, Inc., 
    24 A.3d 875
    , 978
    (Pa.Super. 2011), “the determination of a reasonable fee is an inherently
    case-specific endeavor.” While the hourly rates show a striking increase over
    a relatively short time interval, because there is record support for the trial
    court’s finding that the rates were reasonable, our standard of review dictates
    affirmance. See Samuel-Bassett v. Kia Motors Am., Inc., 
    34 A.3d 1
    , 51
    (Pa. 2011) (quoting Hoy v. Angelone, 
    720 A.2d 745
    , 752 (Pa. 1998) (“We
    will not find an abuse of discretion in the award of counsel fees ‘merely
    because we might have reached a different conclusion.’”)).
    Ameriprise also contends that an award of $331,480.90 for attorney
    fees for a case where actual damages amounted to approximately $34,000 is
    disproportionate. Ameriprise’s brief at 62 (citing 
    McCauslin, supra
    for the
    proposition that the term reasonable attorney fee “imparts a sense of
    proportionality between an award of damages and an award of attorney’s
    fees”). In support thereof, Ameriprise points out that actual damages totaled
    $15,006.44 plus interest, for a total of $34,006.44. Under the UTPCPL, the
    trial court tripled the amount of those damages for a total liability award of
    - 27 -
    J-A03008-19
    $102,019.32.     The trial court had previously awarded attorney fees of
    $110,000 for the litigation up to and including trial and this Court affirmed
    that award on appeal, finding it proportionate to the damages. Ameriprise
    maintains that the trial court’s award of an additional $200,362.90 in attorney
    fees for the appeal and post-appeal proceedings is disproportionate to the
    damages.     Ameriprise contends further that since counsel was awarded
    attorney fees significantly higher than the forty percent he agreed to accept,
    and Plaintiffs were not obligated to pay any more in fees after the initial award,
    the additional sums awarded represent “a bonanza or windfall to Plaintiffs’
    attorney.” Ameriprise’s brief at 64.
    We noted in Neal, supra at 1031, that in McCauslin, we did not
    quantify “a proportion that would be the limit of acceptability, but only
    suggested that there be a ‘sense of proportionality’ between” the recoverable
    fees and the amount of the damages. Cf. Skurnowicz v. Lucci, 
    798 A.2d 788
    , 796 (Pa.Super. 2002) (superseded by statute on other grounds Milliken
    v. Jacono, 
    60 A.3d 133
    (Pa.Super. 2012)) (citing McCauslin for proposition
    that proportionality of attorney fees arises when fee award exceeds twice the
    amount of damages). In Neal, UTPCPL damages of $1,000 were assessed
    against one defendant and $2,854.66 against the other, for a total of
    $3,854.66. The court trebled those damages and awarded $11,563.98. An
    award of counsel fees that was approximately three and one-half times the
    award of treble damages, and eleven and one-half times the actual damages,
    - 28 -
    J-A03008-19
    was held not to be disproportionate.      Neal, supra at 1031 n.8. See also
    Baynes v. George E. Mason Funeral Home, Inc., 
    2012 U.S. Dist. LEXIS 39990
    , *16 (W.D. Pa. 2012) (holding attorney fee award of less than twice
    the amount of damages collected in the underlying UTPCPL action “did not
    exceed traditional measures of proportionality employed by Pennsylvania
    courts” in such cases). Here, the multiple is roughly three times the trebled
    damages and ten times the actual damages.
    As our High Court noted in Schwartz v. Rockey, 
    932 A.2d 885
    , 898
    (Pa. 2007), “[t]he discretion of courts of original jurisdiction is not limitless,”
    and appellate courts may review awards for “rationality, akin to appellate
    review of the discretionary aspect of equitable awards.” Accord Nexus Real
    Estate, LLC v. Erickson, 
    174 A.3d 1
    (Pa.Super. 2017). Recently, in 
    Boehm, supra
    at 336, we explained further that, in fee-shifting cases, the trial court’s
    discretionary award or denial of attorney fees must be consistent with the
    purpose of the statute: to punish and deter “unfair and deceptive business
    practices and to encourage experienced attorneys to litigate such cases, even
    where recovery is uncertain.” 
    Id. (quoting Krebs
    v. United Refining Co. of
    Pennsylvania, 
    893 A.2d 776
    , 788 (Pa.Super. 2006)).
    We find that the total amount of the attorney fees awarded herein raises
    the specter of disproportionality.        We also recognize, however, that
    proportionality is hard to measure when there are multiple appeals and post-
    judgment proceedings. Since we conclude that remand is required to excise
    - 29 -
    J-A03008-19
    specific fees that should not have been awarded, to reduce fees that are
    excessive, and for a re-examination of specific line items in the fee petition,
    we need not address proportionality today.
    Ameriprise contends that attorney fees incurred in pursuing attorney
    fees have not been held to be recoverable in Pennsylvania.         It complains
    further that, even if it is proper to award such fees, the expenditure of eighty-
    five hours preparing the second fee petition was excessive. Many of those
    hours were spent by Attorney Behrend researching entitlement to fees for
    which he charged $600 per hour, an unreasonable rate for research according
    to Ameriprise.   In addition, Ameriprise takes issue with some of the time
    entries reflected in the petitions for which fees were awarded.
    We note that the trial court merely concluded, without specifics or
    explanation, that the number of hours spent preparing the fee petitions was
    reasonable, and awarded fees based on the number of hours multiplied by the
    hourly rate. The trial court also did not expound as to why it permitted fees
    for the specific line items that were challenged by Ameriprise.
    There is a dearth of Pennsylvania authority addressing the propriety of
    a fee award for hours spent preparing and litigating fee petitions. See Birth
    Center v. St. Paul Companies Inc., 
    727 A.2d 1144
    , 1160-61 (Pa.Super.
    1999) (holding that award of attorney fees in bad faith case may include
    reasonable fees incurred in the preparation and litigation of the fee petition if
    the client retains a material interest in the fee litigation). See also Freeze
    - 30 -
    J-A03008-19
    v. Donegal Mut. Ins. Co., 
    603 A.2d 595
    , 601 (Pa.Super. 1992) (declining to
    award attorney fees for time expended pursuing fee under the No Fault Act).
    The federal courts generally permit such fees, but the hours assigned to
    that task must be reasonable. As the district court observed in Johnson v.
    G.D.F., Inc., 
    2014 U.S. Dist. LEXIS 14446
    , *31 (N.D. Ill. 2014), “Determining
    the reasonable amount of time to prepare a fee petition is inherently an
    inexact science.” Nonetheless, the court held in that case that 68.58 hours
    spent by an experienced practitioner drafting and briefing the first fee petition
    was unreasonable, and awarded fees commensurate with twenty hours. See
    also Clemens v. N.Y. Cent. Mut. Fire Ins. Co., 
    264 F. Supp. 3d 618
    , 660
    (M.D. Pa. 2017) (rejecting “mind boggling” attorney fees of $27,090 for
    64.5 hours at a rate of $420 per hour for reconstructing hours in preparation
    of fee petition in UIM/bad faith case).
    We find that an award of reasonable attorney fees under the UTPCPL for
    preparing fee petitions is consistent with the legislature’s aim of encouraging
    experienced attorneys to litigate such cases, even where the damages are
    small.   Nonetheless, we agree with Ameriprise that Mr. Behrend spent an
    inordinate number of hours preparing the second and third fee petitions. Our
    review of the second petition confirms that many hours were spent
    researching entitlement to attorney fees under the UTPCPL and conducting bill
    review. Mr. Behrend admittedly has expertise and vast experience in UTPCPL
    litigation and in preparing fee petitions. Indeed, the attorney affidavits he
    - 31 -
    J-A03008-19
    offered in support of his increased hourly rate, as well as his own affidavit in
    support of his fees in the underlying litigation, were recycled from a 2013 fee
    petition previously submitted in 
    Boehm, supra
    . Attorney Behrend asserted
    in the latter that he had spent many hours researching fee petitions and had
    considerable experience in preparing and filing them.         Affidavit, Kenneth
    Behrend, 10/22/13.        On the record before us, we find the expenditure of
    eighty-five hours by such an experienced practitioner to prepare a fee petition
    to be presumptively unreasonable.19
    In addition to challenging the overall charge for preparing and litigating
    the fee petitions as excessive and unreasonable, Ameriprise objected to four
    specific entries in the fee petitions: one hour for an appearance in court on a
    Sunday; two hours preparing an unopposed motion to release funds held by
    the Prothonotary; almost three hours allocated to the preparation of a reply
    brief on an issue that was not before the court; and eleven hours of research
    and drafting on the subject of “restitution and treble damages” attributed to
    the first appeal, but which was not an issue in that appeal. See Ameriprise’s
    brief at 68. The trial court did not specifically address Ameriprise’s allegations
    that these line items were inaccurate, excessive, or non-compensable.
    ____________________________________________
    19Those hours translated into a fee of $51,000 for preparing the second fee
    petition and brief in support thereof. Plaintiffs’ counsel received an additional
    $43,000 in fees for argument on the second fee petition and preparation of
    the third fee petition.
    - 32 -
    J-A03008-19
    It is our expectation that a trial court assessing the reasonableness of
    attorney fees will thoroughly scrutinize the specific line items that are
    challenged, generally evaluate the reasonableness of the expenditure of time
    for the services listed in the fee petition, make adjustments when they are
    warranted, and explain its reasons for the award. The broad-brush approach
    taken by the trial court impedes our ability to perform proper appellate review.
    Thus, we vacate the orders awarding attorney fees based on the second and
    third fee petitions, and remand for reconsideration of those fees in light of the
    foregoing.
    In addition, we find merit in Ameriprise’s contention that it was an abuse
    of discretion to award legal fees associated with preparation of the unopposed
    petition to publish. Amerprise cites Hensley v. Eckerhart, 
    461 U.S. 424
    ,
    434 (1983), for the proposition that “[h]ours that are not properly billed to
    one’s client also are not properly billed to one’s adversary pursuant to
    statutory authority.” Ameriprise’s brief at 66.
    The publication of this Court’s memorandum opinion in Richards I did
    not enhance the likelihood that Plaintiffs would ultimately prevail or advance
    the litigation or benefit them in any way. See Uniontown Newspapers,
    Inc. v. Pa. Dep't of Corr., 
    197 A.3d 825
    , 839 (Pa.Cmwlth. 2018) (reducing
    award of attorney fees under RTKL expended in preparing and filing motion to
    publish as unreasonable as the motion did not advance the litigation and was
    unnecessary). Moreover, the record establishes that Plaintiffs’ counsel almost
    - 33 -
    J-A03008-19
    exclusively litigates UTPCPL insurance cases, and may have had at one time
    as many as twenty-nine cases involving similar facts against Ameriprise.
    Publication of our memorandum decision in Richards I rendered it
    precedential, a benefit to Plaintiffs’ counsel and other clients involved in
    ongoing and future UTPCPL cases, but not Plaintiffs herein. For these reasons,
    we find that it was an abuse of discretion on the part of the trial court to award
    $12,000 in counsel fees for the preparation of the petition to publish.
    In conclusion, we reverse in part and affirm in part the May 8, 2018
    judgment appealed at No. 764 WDA 2018. We reverse the portion of the trial
    court’s October 17, 2017 order amending the verdict and judgment to add
    $34,006.44 in restitution damages, but affirm the award of treble damages
    and attorney fees and interest. (No. 1719 WDA 2017). We affirm Appellant’s
    entitlement to appellate attorney fees at the rates charged, but vacate the
    February 13, 2018 and March 20, 2018 orders granting Appellants’ second
    and third fee petitions (354 WDA 2018) and (557 WDA 2018). Specifically,
    with regard to the latter orders, we reverse the award of attorney fees for the
    petition to publish, and remand for an overall reduction in the hours/fees
    attendant to preparation of the fee petitions themselves, a circumspect
    assessment of the accuracy and reasonableness of the complained-of line
    items, and the entry of a new attorney fee award consistent with this Opinion.
    Judgment affirmed in part, reversed in part. Order dated October 17,
    2017, which amended the verdict and judgment affirmed in part and reversed
    - 34 -
    J-A03008-19
    in part.   Orders regarding attorney fees vacated.   Case remanded with
    instructions. Jurisdiction relinquished.
    Judgment Entered.
    Joseph D. Seletyn, Esq.
    Prothonotary
    Date: 8/21/19
    - 35 -