Waronsky, D. v. Ameriprise Financial ( 2020 )


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  • J-A28019-20
    NON-PRECEDENTIAL DECISION - SEE SUPERIOR COURT I.O.P. 65.37
    DENNIS WARONSKY                          :    IN THE SUPERIOR COURT OF
    :         PENNSYLVANIA
    Appellant            :
    :
    :
    v.                          :
    :
    :
    AMERIPRISE FINANCIAL, INC.,              :    No. 412 WDA 2020
    AMERIPRISE FINANCIAL SERVICES,           :
    INC., RIVERSOURCE LIFE                   :
    INSURANCE COMPANY AND                    :
    KENNETH J. ROCK                          :
    Appeal from the Judgment Entered March 17, 2020
    In the Court of Common Pleas of Allegheny County Civil Division at
    No(s): G.D. 01-007921
    BEFORE: OLSON, J., MURRAY, J., and McCAFFERY, J.
    MEMORANDUM BY MURRAY, J.:                           FILED DECEMBER 11, 2020
    Dennis Waronsky (Appellant) appeals from the judgment entered in
    favor of Ameriprise Financial, Inc., Ameriprise Financial Services, Inc.,
    Riversource   Life   Insurance     Company,   and    Kenneth   J.   Rock   (Rock)
    (collectively, “Defendants”). The parties’ dispute concerns two “universal” life
    (UL) insurance policies that Defendants sold to Appellant in 1988 and 1994.
    After careful review, we affirm.
    By means of background, UL insurance policies differ from standard
    whole life insurance policies. The major distinctions are that UL policies have
    an investment savings component and flexible premiums. These policies are
    comprised of the savings component and cost of insurance (COI). In sum,
    J-A28019-20
    collected premium payments in excess of the COI accumulate within the
    cash/savings component. UL policyholders earn interest on the accumulated
    sums in the savings component, at a variable interest rate dependent on
    current market conditions.1 Importantly, however, UL policies also contain a
    specified “guaranteed” interest rate (guaranteed rate), which provides a floor
    on how low the interest rate can go.2 It is advantageous for UL policyholders
    to receive the highest guaranteed rate, as the rate increases the amount of
    cash that accumulates in the savings component of the policy.
    Here, Appellant initially purchased a “Flexible Premium Adjustable” UL
    policy from Rock, an insurance agent employed by Defendants, in 1988 (1988
    policy). This policy provided for a life insurance benefit of $100,000 (as well
    as other benefits to Appellant’s wife not relevant to this appeal). Appellant
    paid a monthly premium of $100 for the policy. The guaranteed rate was
    4.5%.     Before the parties executed the policy documents, Rock showed
    Appellant a written illustration (1988 illustration), which contained hand-
    written explanatory notes by Rock. This was Rock’s standard practice, which
    he did to inform Appellant of the details of the 1988 policy.       Rock also
    ____________________________________________
    1 The Pennsylvania Insurance Department (PID) must approve UL policies,
    and their interest rates, before the policies may be sold.
    2 Depending on current market conditions, the actual interest rate earned on
    a UL policy can be higher than the guaranteed rate. Over the years in which
    Appellant maintained his UL policies, he often earned interest above the
    guaranteed rate.
    -2-
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    presented Appellant with an individually tailored “Disclosure Statement” (1988
    Disclosure Statement), which essentially detailed the same information as the
    1988 illustration.
    For the next several years, Appellant maintained the 1988 policy under
    the terms discussed above. In November 1993, Defendants sent an internal
    communication to all of their insurance sales agents located in Pennsylvania,
    including Rock.3      This communication stated that the PID had authorized
    Defendants to reduce the guaranteed rate on all new sales of UL policies to
    4%. The interest reduction applied to UL policies purchased after January 1,
    1994 (the “1994 interest reduction”).
    On December 8, 1993 (1993 meeting), Appellant met with Rock to
    discuss a new UL insurance policy that Defendants had offered to Appellant to
    replace the 1988 policy. The new proposed policy would increase Appellant’s
    death benefit from $100,000 to $150,000. During the 1993 meeting, Rock
    again showed Appellant a new written illustration, with hand-written notes, to
    inform Appellant of the details of the new proposed policy. This illustration
    stated that the guaranteed rate on the proposed policy at that time was 5%.
    Although no agreement was reached at the 1993 meeting, Rock and Appellant
    agreed to meet again to discuss the matter further.
    ____________________________________________
    3Both Rock and an employee of Ameriprise conceded that this communication
    would have been sent to Rock.
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    On February 2, 1994, Appellant and Rock met again (1994 meeting),
    and executed the new UL policy (1994 policy), which increased Appellant’s
    death benefit from $100,000 to $150,000, with the same monthly premium
    of $100. The accumulated cash in the 1988 policy savings account “rolled
    over” into the 1994 policy. This contract, like the 1988 policy, consisted of a
    written policy application and a Disclosure Statement (1994 Disclosure
    Statement).
    The 1994 Disclosure Statement contained a blank section, which
    required Defendants to specify both the guaranteed rate and “Guaranteed
    Period of Coverage.” Rock did not personally enter this information on the
    form; rather, his administrative assistant (Rock’s assistant), did so by hand.
    The 1994 Disclosure Statement provided that the guaranteed rate was 5%,
    which was inconsistent with the 1994 interest reduction. In actuality, because
    Appellant had applied for the 1994 policy after January 1, 1994, he received
    a guaranteed rate of 4%, not 5%, pursuant to the 1994 interest reduction,
    since he applied for the 1994 policy after January 1, 1994. Further, Rock’s
    assistant specified in the 1994 Disclosure Statement that the guaranteed
    period of Appellant’s coverage was to age 95. Notably, however, the 1988
    Disclosure Statement stated that the guaranteed period of Appellant’s
    coverage was to age 75.     After Appellant initiated this action, Defendants
    alleged that the above inconsistencies were not fraudulently made; rather,
    they were mere clerical errors by Rock’s assistant.
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    After Defendants approved the executed 1994 policy, Rock sent
    Appellant a copy of the policy documents, including the 1994 Disclosure
    Statement. Appellant eventually received the documents in the mail, and filed
    them for safekeeping.4 Aside from this mailing, Rock did not separately advise
    Appellant that the guaranteed rate of 4% he received under the 1994 policy
    differed from the guaranteed rate of 5% that Defendants represented
    Appellant would receive: (a) at the 1993 meeting; and (b) in the 1994
    Disclosure Statement.
    In 2004, Appellant surrendered the 1994 policy. At that time, Appellant
    had paid Defendants approximately $19,600 in premiums toward the 1988
    and 1994 policies. When Appellant surrendered the 1994 policy, Defendants
    sent him a check for approximately $13,000, representing the cash value
    accumulated in the savings account component of the policy.
    Appellant initiated this action on April 20, 2001 by writ of summons.
    Appellant filed a complaint several years later, in September 2008. Appellant
    alleged 3 causes of action: fraudulent misrepresentation (FM), negligent
    misrepresentation (NM), and violation of the Unfair Trade Practices and
    ____________________________________________
    4Appellant testified that he did not thoroughly read the 1994 policy documents
    because he trusted Rock to fill them out correctly and consistent with his
    representations at the 1993 meeting. We note that a purchaser of non-
    commercial life insurance is not required to scrutinize policy documents to
    ensure that they match an insurance agent’s representations about the policy.
    See Boehm v. Riversource Life Ins. Co., 
    117 A.3d 308
    , 324 (Pa. Super.
    2015).
    -5-
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    Consumer Protection Law (UTPCPL), 73 P.S. § 201-1, et seq.5 These claims
    pertained to the representations Defendants made as to: (a) the guaranteed
    rate of the 1994 policy Rock verbalized and illustrated at the 1993 meeting;
    and (b) the guaranteed period of insurance coverage set forth in the 1994
    Disclosure Statement (i.e., age 95).             We will collectively refer to these
    misrepresentations as the “1994 policy misrepresentations.”
    Appellant’s    claims    of   FM    and   NM   were   tried   before   a   jury;
    simultaneously, his UTPCPL claim was tried before the trial court, acting as
    fact-finder. Trial commenced on April 30, 2019. On May 7, 2019, the jury
    found for Appellant on the NM claim, and found against Appellant on the FM
    claim. The jury awarded Appellant damages on the NM claim of approximately
    $2,700. On October 21, 2019, the trial court found for Defendants on the
    UTPCPL claim.
    In the interim, on May 13, 2019, the trial court ordered the parties to
    file proposed findings of fact and conclusions of law within 45 days (the
    “proposed findings order”). Both parties timely complied.
    On October 31, 2019, Appellant timely filed post-trial motions, which
    included a motion for a new trial, as well as a motion for judgment
    notwithstanding the verdict (JNOV) regarding the FM claim and the damages
    portion of the NM claim. Appellant also challenged the trial court’s verdict
    ____________________________________________
    5Appellant pled two additional causes of action, which were later dismissed
    by agreement.
    -6-
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    against him on the UTPCPL claim and moved for a new trial. Defendants filed
    a response in opposition. The trial court denied Appellant’s motions on March
    12, 2020.     Five days later, the prothonotary entered judgment on the
    respective verdicts.
    Appellant filed a timely notice of appeal on March 18, 2020. The trial
    court did not order Appellant to file a concise statement of errors complained
    of on appeal pursuant to Pa.R.A.P. 1925(b), and no statement was filed. On
    June 23, 2020, the trial court issued a 3-page opinion.
    Appellant presents six issues for our review:
    1. Did the trial court err in finding there was no violation of the
    Unfair Trade Practices and Consumer Protection Law?
    2. Was the trial court’s nonjury verdict in favor of Defendant[s]
    on [Appellant’s] UTPCPL claim against the weight of the
    evidence?
    3. Was the jury’s determination in favor of Defendant[s] on
    [Appellant’s] fraudulent misrepresentation claim against the
    weight of the evidence?
    4. Did the trial court err in finding that [Appellant] failed to prove
    that Defendants’ misrepresentations regarding the terms of the
    universal life policy were made either intentionally or with
    reckless disregard to their falsity?
    5. Did the trial court err in denying [Appellant’s] motion for a
    directed verdict and JNOV as to [Appellant’s] fraudulent
    misrepresentation and negligent misrepresentation claims?
    6. Did the trial court err by: (1) permitting Defendants to
    introduce evidence that they were entitled to an offset from
    [Appellant’s] claimed damages; and (2) instructing the jury
    that they may deduct from [Appellant’s] claimed damages an
    offset amount based upon the alleged “value” of the insurance
    coverage?
    -7-
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    Appellant’s Brief at 6 (issues renumbered, some capitalization omitted).6
    Appellant first argues that the trial court’s verdict on his UTPCPL claim
    was against the weight of the evidence and must be overturned.                   See
    Appellant’s Brief at 61-71. After care review, we disagree.
    The UTPCPL is Pennsylvania’s consumer protection law; it provides a
    private right of action for anyone who “suffers any ascertainable loss of money
    or property” attributable to an unlawful method, act or practice. 73 P.S. §
    201-9.2(a); see also Richards v. Ameriprise Fin., Inc., 
    152 A.3d 1027
    ,
    1035 (Pa. Super. 2016).          It was created to prevent “[u]nfair methods of
    competition and unfair or deceptive acts or practices in the conduct of any
    trade or commerce. . . .” 73 P.S. § 201-3; see also Pekular v. Eich, 
    513 A.2d 427
    , 433 (Pa. Super. 1986). We have cautioned that the
    UTPCPL must be liberally construed to effect the law’s purpose of
    protecting consumers from unfair or deceptive business practices.
    In addition, the remedies of the UTPCPL are not exclusive, but are
    ____________________________________________
    6Appellant’s brief fails to comply with Rule of Appellate Procedure 2119, which
    requires that:
    The argument shall be divided into as many parts as there are
    questions to be argued; and shall have at the head of each part -
    in distinctive type or in type distinctively displayed - the particular
    point treated therein, followed by such discussion and citation to
    authorities as are deemed pertinent.
    Pa.R.A.P. 2119(a). The section headings of Appellant’s argument in no way
    correspond to the 6 issues he sets forth in his statement of questions
    presented. However, we decline to find waiver and address Appellant’s issues
    as best we discern them.
    -8-
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    in addition to other causes of action and remedies. The UTPCPL’s
    “underlying foundation is fraud prevention.”
    Boehm, 117 A.3d at 321 (citations and quotation marks omitted).
    Section 201-2(4) of the UTPCPL lists 20 enumerated practices that
    constitute actionable “unfair methods of competition” or “unfair or deceptive
    acts or practices.”     73 P.S. § 201-2(4)(i)-(xx).   Notably, the UTPCPL also
    contains a “catchall” provision at section 201-2(4)(xxi).        The pre-1996
    amendment catchall provision, which applies to the transactions in the instant
    case, prohibited “fraudulent conduct” that created a likelihood of confusion or
    misunderstanding. Id. § 201-2(4)(xvii).7
    We have explained:
    [To] bring a private cause of action under the pre-amended
    version of the catchall provision of the UTPCPL, a plaintiff must
    establish common law fraud by a preponderance of the
    evidence. . . . The elements of common law fraud include: (1)
    a representation; (2) which is material to the transaction at hand;
    (3) made falsely, with knowledge of its falsity or recklessness as
    to whether it is true or false; (4) with the intent of misleading
    another into relying on it;[8] (5) justifiable reliance on the
    ____________________________________________
    7 Conversely, the post-amendment catchall provision prohibits “engaging in
    any other fraudulent or deceptive conduct which creates a likelihood of
    confusion or of misunderstanding.” 73 P.S. § 201-2(4)(xxi) (emphasis
    added). Thus, the 1996 amendment, which is not applicable here, permits
    plaintiffs to proceed without satisfying all of the elements of common law
    fraud. See Krishnan v. Cutler Grp., Inc., 
    171 A.3d 856
    , 893 (Pa. Super.
    2017); Bennett v. A.T. Masterpiece Homes at Broadsprings, LLC, 
    40 A.3d 145
    , 152 (Pa. Super. 2012).
    8We note that recklessness and intentional conduct are not synonymous. See
    Archibald v. Kemble, 
    971 A.2d 513
    , 517 (Pa. Super. 2009) (“Reckless
    misconduct differs from intentional wrongdoing in a very important particular.
    -9-
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    misrepresentation; and (6) the resulting injury was proximately
    caused by the reliance.
    Richards, 152 A.3d at 1035 (emphasis and footnote added, citation and
    breaks omitted); see also Delahanty v. First Pa. Bank, N.A., 
    464 A.2d 1243
    , 1252 (Pa. 1983) (“It is well settled that fraud is proved when it is shown
    that the false representation was made knowingly, or in conscious ignorance
    of the truth, or recklessly without caring whether it be true or false.”).
    Appellant argues the UTPCPL verdict is against the weight of the
    evidence. We have stated that a new trial, based on weight of the evidence
    issues,
    will not be granted unless the verdict is so contrary to the evidence
    as to shock one’s sense of justice; a mere conflict in testimony will
    not suffice as grounds for a new trial. Upon review, the test is not
    whether this Court would have reached the same result on the
    evidence presented, but, rather, after due consideration of the
    evidence found credible by the [fact-finder], and viewing the
    evidence in the light most favorable to the verdict winner, whether
    the court could reasonably have reached its conclusion. . . .
    We stress that if there is any support in the record for the
    trial court’s decision to deny the appellant’s motion for a new trial
    based on weight of the evidence, then we must affirm. An
    appellant is not entitled to a new trial where the evidence
    presented was conflicting and the fact-finder could have decided
    in favor of either party.
    ____________________________________________
    While an act to be reckless must be intended by the actor, the actor does not
    intend to cause the harm which results from it.” (citation omitted)); see also
    Office of Disciplinary Counsel v. Anonymous Atty. A, 
    714 A.2d 402
    , 407
    (Pa. 1998) (“recklessness may be described as the deliberate closing of one’s
    eyes to facts that one had a duty to see, or stating as fact things of which one
    was ignorant.”).
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    Winschel v. Jain, 
    925 A.2d 782
    , 788 (Pa. Super. 2007) (internal citations
    omitted). “It is the province of the [fact-finder] to assess the worth of all
    testimony presented. The [fact-finder] is free to believe all, some, or none of
    the witness testimony presented at trial.” Mader v. Duquesne Light Co.,
    
    199 A.3d 1258
    , 1264 (Pa. Super. 2018) (citation omitted). Further, “[o]ne of
    the least assailable reasons for granting or denying a new trial is the lower
    court’s conviction that the verdict was or was not against the weight of the
    evidence and that a new trial should be granted in the interest of justice.”
    Phillips v. Lock, 
    86 A.3d 906
    , 919 (Pa. Super. 2014) (citation omitted).
    Here, Appellant makes a compelling argument:
    In finding that the [1994 policy] misrepresentations made by
    Defendants only amounted to a “mistake,” the trial court
    committed reversible error since the greater weight of the
    evidence supported a finding that, as a result of his training and
    licensing, Rock made misrepresentations with reckless
    indifference to the truth, in selling the [1994] policy. The evidence
    [also] established that [Appellant] justifiably relied upon those
    misrepresentations in purchasing the [1994] policy from
    Defendants, and that [Appellant] suffered financial harm as a
    result thereof.
    Appellant’s Brief at 62 (some capitalization omitted); see also id. at 42
    (pointing out that at the time of the 1993 meeting, Rock, a licensed
    Pennsylvania insurance agent, had been selling UL policies on behalf of
    Defendants for 10 years).
    Appellant further asserts that even if Defendants’ 1994 policy
    misrepresentations were not intentional or reckless, Appellant nevertheless
    proved common law fraud, since innocent misrepresentations are actionable
    - 11 -
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    in Pennsylvania. See id. at 63-65 (citing Delahanty, 464 A.2d at 1252 ( “a
    misrepresentation innocently made is also actionable if it relates to a matter
    material to the transaction involved”)). Appellant adds that Rock had several
    opportunities to correct the 1994 misrepresentations, or contact Appellant
    after execution of the inaccurate 1994 Disclosure Statement, but never did
    so.   See Appellant’s Brief at 64.      Appellant further emphasizes Rock’s
    concession at trial that he “should have looked closer at the [1994] disclosure
    statement[.]” Id. at 65 (quoting N.T., 4/30/19-5/7/19, at 651).
    In Pennsylvania, a misrepresentation may be actionable under three
    theories: intentional misrepresentation, negligent misrepresentation, and
    innocent misrepresentation. See Bortz v. Noon, 
    729 A.2d 556
    , 560, 564-65
    (Pa. 1999). Where, as here, a plaintiff seeks monetary damages for an alleged
    misrepresentation, but does not seek to rescind the contract, there is “no basis
    for such damages under a claim of innocent misrepresentation in
    Pennsylvania.” Growall v. Maietta, 
    931 A.2d 667
    , 674 (Pa. Super. 2007)
    (emphasis added) (citing Bortz, 729 A.2d at 564-65 (“claim for a
    misrepresentation, innocently made, to the extent recognized in this
    Commonwealth, is an equitable doctrine based upon contract principles
    supporting equitable recision to make a contract voidable by the innocent
    party,”; however, it does not provide a basis to award monetary damages
    for tort recovery)).
    - 12 -
    J-A28019-20
    Appellant is correct that innocent misrepresentations are actionable.
    However, Defendants’ alleged innocent misrepresentations do not satisfy the
    intent element of common law fraud.           Therefore, Defendants’ innocent
    misrepresentations do not support Appellant’s pre-amendment UTPCPL claim.
    The trial court found that Defendants lacked the requisite intent to
    mislead Appellant, stating:
    Having heard all of the evidence, the court was not persuaded, by
    a preponderance of the evidence that Defendants made
    misrepresentations with knowledge or reckless disregard of their
    falsity or that Defendants acted with any fraudulent intent. Any
    inaccurate representations by Defendants were the result
    of, at most, negligence. For example, [] Rock’s assistant
    mistakenly indicated [Appellant’s] coverage would continue until
    age 95, when she filled out the [D]isclosure [S]tatement for the
    1994 policy. The mistake was not fraudulent. Also, while five
    percent was the policy’s guaranteed interest rate presented by
    [Rock] to [Appellant] as of [the] 1993 [meeting], the guaranteed
    rate had dropped to four percent by the time [Appellant] bought
    the [1994] policy [at the] 1994 [meeting], but [Rock and] Rock’s
    assistant mistakenly, not purposely, failed to update the interest
    rate so as to advise [Appellant]. Because [Appellant] did not
    prove Defendants knowingly or recklessly made a false
    representation and did not prove Defendants had fraudulent
    intent, [Appellant’s] claim under the UTPCPL failed. Richards,
    152 A.3d at 1035; Boehm, 117 A.3d at 321-23. . . .
    Trial Court Opinion, 6/23/20, at 2-3 (emphasis added).
    Our review of the record discloses no basis to disturb the trial court’s
    determinations, and as stated above, we may not assume the role of fact-
    finder or reweigh the credibility of the witnesses and the evidence adduced at
    trial. See Shepherd v. Pittsburgh Glass Works, LLC, 
    25 A.3d 1233
    , 1245
    (Pa. Super. 2011) (stating “assessments of credibility and conflicts in evidence
    - 13 -
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    are for the trial court to resolve; this Court is not permitted to reexamine the
    weight and credibility determinations or substitute our judgment for that of
    the factfinder.” (citation omitted)).
    Appellant contends that the trial court as fact-finder improperly
    overlooked the alleged special duty Defendants owed to Appellant in selling
    him the 1994 policy, and the duty was sufficient to prove the intent element
    of common law fraud:
    Insurers and licensed insurance agents have a duty to accurately
    disclose the material terms and conditions of the policy. The
    failure to inform [Appellant] of the negative changes to these
    material terms[, i.e., as originally set forth in the 1988 policy,]
    was more than a “mistake”; it was reckless, because Defendants
    had an affirmative duty to provide accurate information at the
    time of sale. Defendants also had a duty to inform [Appellant],
    both when the [1994] policy was issued and delivered, that the
    material terms and conditions were altered from what had been
    described at the time of sale.
    Appellant’s Reply Brief at 4 (citations to record omitted).
    Appellant relies upon this Court’s decisions in Toy v. Metro. Life Ins.
    Co., 
    863 A.2d 1
    , 13 (Pa. Super. 2004) (holding it was for a jury to determine
    whether the plaintiff’s failure to conduct a cursory examination of information
    contained in the life insurance policy prevented plaintiff from demonstrating
    her justifiable reliance on the insurance agent’s oral representations, and
    stating that the agent “possessed a duty to inform [plaintiff] that he sold her
    something different from what he purported to sell her.”), and Pressley v.
    Travelers Prop. Cas. Co., 
    817 A.2d 1131
    , 1140-41 (Pa. Super. 2003)
    (holding that the insured had no obligation to read her automobile policy to
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    J-A28019-20
    discover her insurance agent’s misrepresentation as to the extent of the
    coverage, where the insured asked for particular coverage and the agent
    informed the insured that the policy would provide it, but the agent never
    amended the terms of the policy as requested). Both of these decisions are
    inapposite, however, as the element of common law fraud at issue was
    whether the respective insureds justifiably relied on their respective agents’
    representations, not the intent of the insurers.9
    Assuming, arguendo, that Rock had (a) a special duty to provide
    Appellant accurate information concerning the 1994 policy; and/or (b) acted
    recklessly as argued by Appellant, Appellant must still prove that Rock
    intentionally misled Appellant into relying on Rock’s representations. See
    Richards, supra. Here, the record is sufficient to support the trial court’s
    conclusion that Appellant failed to carry his burden.
    Finally, Appellant claims the trial court “erred by failing to consider
    whether [Appellant] proved Defendants violated three other subsections [of
    the UTPCPL: 73 P.S. § 201-2](4)(v), (vii), and (xiv),” none of which “require
    ____________________________________________
    9   Further, neither decision concerned the catchall provision of the UTPCPL.
    - 15 -
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    proof of intent.”10 Appellant’s Brief at 68. However, Appellant never raised
    this claim before the trial court; therefore, it is waived.         See Trigg v.
    Children's Hosp. of Pittsburgh, 
    229 A.3d 260
    , 269 (Pa. Super. 2020) (citing
    Pa.R.A.P. 302(a) and stating “it is axiomatic that issues not raised in lower
    courts are waived for purposes of appellate review, and they cannot be raised
    for the first time on appeal.”).         Indeed, the trial court’s order expressly
    cautioned the parties that any claims not raised in proposed findings would be
    waived, and in Appellant’s proposed findings of fact and conclusions of law,
    the only provision of the UTPCPL Appellant asserted Defendants had violated
    ____________________________________________
    10 Among the enumerated practices that constitute actionable “unfair methods
    of competition” or “unfair or deceptive acts or practices,” under section 201-
    2(4) are
    (v) Representing that goods or services have sponsorship, approval,
    characteristics, ingredients, uses, benefits or quantities that they do
    not have or that a person has a sponsorship, approval, status,
    affiliation or connection that he [or she] does not have;
    ***
    (vii) Representing that goods or services are of a particular
    standard, quality or grade, or that goods are of a particular style or
    model, if they are of another;
    ***
    (xiv) Failing to comply with the terms of any written guarantee or
    warranty given to the buyer at, prior to or after a contract for the
    purchase of goods or services is made[.]
    73 P.S. § 201-2(4)(v), (vii), and (xiv).
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    J-A28019-20
    was the catchall provision. See Proposed Findings of Fact and Conclusions of
    Law, 9/6/19, at ¶ 108.11          Furthermore, the cases Appellant relies upon,
    including Boehm and Richards, supra, concern the catchall provision, not
    subsections 201-2(4)(v), (vii), or (xiv).
    In sum, while Appellant’s weight challenge to the trial court’s UTPCPL
    verdict is compelling, the law regarding the pre-amendment UTPCPL catchall
    provision does not provide a basis for relief.
    Appellant next argues that the trial court erred in failing to grant his
    motions for a new trial/JNOV on his FM claim. See Appellant’s Brief at 36-61.
    In reviewing a trial court’s denial of a post-trial motion seeking a new trial,
    this Court applies a deferential standard of review. The decision
    whether to grant or deny a new trial is one that lies within the
    discretion of the trial court. We will not overturn such a decision
    unless the trial court grossly abused its discretion or committed
    an error of law that controlled the outcome of the case.
    Woullard v. Sanner Concrete & Supply, 
    2020 PA Super 263
    , **18-19 (Pa.
    Super. 2020) (citation omitted). “In examining the evidence in the light most
    favorable to the verdict winner, to reverse the trial court, we must conclude
    ____________________________________________
    11Although Appellant briefly pointed out that he asserted other violations of
    section 201-2(4) in his complaint, see Proposed Findings of Fact and
    Conclusions of Law, 9/6/19, at ¶ 90, the only argument he properly developed
    concerned the catchall provision. See Karn v. Quick & Reilly, Inc., 
    912 A.2d 329
    , 336 (Pa. Super. 2006) (“arguments which are not appropriately
    developed are waived”); Pa.R.A.P. 302. Moreover, the trial court’s opinion did
    not address any other subsections of section 201-2(4) aside from the catchall
    provision.
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    that the verdict would change if another trial were granted.” Talmadge v.
    Ervin, 
    236 A.3d 1154
    , 1156 (Pa. Super. 2020) (citation omitted).
    As to a trial court’s denial of a motion for JNOV, our standard of review
    is as follows:
    There are two bases on which the court can grant judgment
    n.o.v.: One, the movant is entitled to judgment as a matter of
    law and/or two, the evidence is such that no two reasonable minds
    could disagree that the outcome should have been rendered in
    favor of the movant. With the first, the court reviews the record
    and concludes that even with all factual inferences decided
    adverse to the movant the law nonetheless requires a verdict in
    his favor, whereas with the second, the court reviews the
    evidentiary record and concludes that the evidence was such that
    a verdict for the movant was beyond peradventure.
    In an appeal from the trial court’s decision to deny judgment
    n.o.v., we must consider the evidence, together with all favorable
    inferences drawn therefrom, in a light most favorable to the
    verdict winner. Our standard of review when considering motions
    for a directed verdict and judgment notwithstanding the verdict
    are identical. We will reverse a trial court’s grant or denial of a
    judgment notwithstanding the verdict only when we find an abuse
    of discretion or an error of law that controlled the outcome of the
    case. Further, the standard of review for an appellate court is the
    same as that for a trial court.
    A.Y. v. Janssen Pharm. Inc., 
    224 A.3d 1
    , 11-12 (Pa. Super. 2019)
    (citations, brackets and paragraph breaks omitted). This Court has cautioned
    that a motion for JNOV
    may not be employed to invade the province of the jury. Thus,
    when there is a question of fact to be resolved, it is within the sole
    purview of the jury. JNOV should not be entered where evidence
    is conflicting upon a material fact. Thus, where the jury has been
    presented with conflicting evidence, a motion for JNOV should be
    denied.
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    J-A28019-20
    Koller Concrete, Inc. v. Tube City IMS, LLC, 
    115 A.3d 312
    , 321 (Pa. Super.
    2015).
    To prove a claim for common law fraud, a plaintiff must prove the 6
    elements set forth in Richards, supra; but see also Richards, 152 A.3d at
    1038 (stating that a plaintiff alleging common law fraud “must meet the more
    exacting standard of clear and convincing evidence, which is a higher standard
    of persuasion than mere preponderance of the evidence.” (citation omitted)).
    Appellant concedes that to prove the tort of FM, he must prove
    Defendants possessed the intent to mislead him. See Appellant’s Brief at 36,
    56-57. However, as discussed above, it was within the sole province of the
    jury, as the fact-finder on the FM claim, to evaluate the evidence and
    credibility of the witness as to the intent element; we may not invade the
    province of the jury. See Shepherd, 
    supra.
     Accordingly, the trial court did
    not err in denying Appellant’s motions for JNOV/new trial, and this claim lacks
    merit.
    Finally, Appellant argues that the trial court, as fact-finder on the
    UTPCPL claim, and the jury, as fact-finder on the FM claim, “failed to follow
    the law as set forth in [a certain] jury instruction.” Appellant’s Reply Brief at
    1.   Appellant contends that contrary to the instruction, the fact-finders, in
    deciding damages, were not permitted to consider whether (a) Appellant
    received any value for the UL insurance provided by Defendants from 1988 to
    2004; and (b) said value (if any) may be deducted from the damages award
    - 19 -
    J-A28019-20
    against Defendants. See Appellant’s Brief at 72-80. Appellant further claims
    that the trial court erred in permitting Defendants to introduce evidence
    regarding the alleged “value” of the 16 years of life insurance coverage
    Defendants provided Appellant. Id. at 77.
    The law is well-settled:
    Questions concerning the admissibility of evidence lie within the
    sound discretion of the trial court, and we will not reverse the
    court’s decision absent a clear abuse of discretion. An abuse of
    discretion may not be found merely because an appellate court
    might have reached a different conclusion, but requires a manifest
    unreasonableness, or partiality, prejudice, bias, or ill-will, or such
    lack of support so as to be clearly erroneous.
    Parr v. Ford Motor Co., 
    109 A.3d 682
    , 690 (Pa. Super. 2014) (en
    banc) (citations and quotation marks omitted).        Moreover, an award of
    damages, including whether to provide for an offset, is within the sound
    discretion of the jury. See A.Y., 224 A.3d at 30.
    Here, the trial court instructed:
    If you find that [Appellant] received a benefit from his purchase
    of insurance between 1998 and 2004, you may consider the value
    of this benefit and you may deduct from his damages the value
    to him of such benefit. The law does not permit a person to benefit
    from a fraudulent act. If you find the financial harm to [Appellant]
    was caused through deception and fraud, then you must award an
    amount sufficient to compensate [Appellant] for the value of the
    use of [Appellant’s] money by [D]efendants. [D]efendants are
    not permitted to earn any profit from [Appellant’s] money that
    was unlawfully held.
    N.T., 4/30/19-5/7/19, at 1609 (emphasis added).
    The trial court subsequently opined:
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    J-A28019-20
    [Appellant] claims the court erred in allowing the jury to consider
    evidence in support of Defendants’ argument for a setoff.
    [Appellant] wanted life insurance coverage and he received
    coverage. Defendants provided and administered that coverage
    for him. Defendants were entitled to seek a setoff. [Appellant]
    relies on distinguishable cases such as DeArmitt v. New York
    Life, 
    73 A.3d 578
     (Pa. Super. 2013), Gregg v. Ameriprise, 
    195 A.3d 930
     (Pa. Super. 2018), and Agliori v. Metro. Life, 
    879 A.2d 315
     (Pa. Super. 2005). In DeArmitt, a summary judgment case,
    the trial court allowed a setoff against the plaintiffs’ damages but
    doing so was error because the plaintiffs did not want life
    insurance coverage and did not think they had purchased life
    insurance coverage.      They thought they had purchased an
    annuity. See DeArmitt, 73 A.3d at 584, 598. A setoff was
    inappropriate. Id. In Gregg, setoff was disallowed because the
    trial court found the defendants simply did not provide a credible,
    competent dollar amount for the offset. Gregg, 195 A.3d at 941.
    The Agliori opinion involved the parties’ dispute about what the
    amount of the death benefit, which was paid, should have been.
    The Agliori case did not turn on the setoff issue raised in this
    case. Agliori, 
    879 A.2d at 319-21
    . [Appellant] in this case has
    not demonstrated that this court erred.
    Trial Court Opinion, 6/23/20, at 2-3.
    There is no basis to disturb the trial court’s reasoning.     Our review
    discloses no error by the trial court in admitting evidence, nor was the jury
    precluded from considering it. Appellant argued that he did not receive any
    value for the years of life insurance he received. See N.T., 4/30/19-5/7/19,
    at 1609. The jury was free to accept or reject this argument. See A.Y.,
    supra; see also Mader, supra. Thus, we find no merit to Appellant’s claims
    in this regard.
    In sum, and consistent with the foregoing legal authority, we conclude
    that Appellant’s issues do not merit relief.
    Judgment affirmed.
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    J-A28019-20
    Judgment Entered.
    Joseph D. Seletyn, Esq.
    Prothonotary
    Date: 12/11/2020
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