Walpole v. Charleston County ( 2019 )


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  •        THE STATE OF SOUTH CAROLINA
    In The Court of Appeals
    Amy Garrard and Lee Garrard, Guardians Ad Litem for
    R.C.G., A Minor; and Dean Frailey and Kathryn Frailey,
    Guardians Ad Litem for C.F., A Minor, Richard Nelson
    and Cheryl Nelson, Guardians Ad Litem for D.G.N., A
    Minor; Adam Olsen Ackerman; and A.E.P., III,
    Plaintiffs,
    v.
    Charleston County School District, Kevin Clayton, Axxis
    Consulting Company, and Jones Street Publishers, LLC,
    Defendants,
    And
    Eugene H. Walpole, Plaintiff,
    v.
    Charleston County School District, Kevin Clayton, Axxis
    Consulting Company, and Jones Street Publishers, LLC,
    Defendants,
    Of Whom Eugene H. Walpole, Amy Garrard and Lee
    Garrard, Guardians Ad Litem for R.C.G., A Minor; and
    Dean Frailey and Kathryn Frailey, Guardians Ad Litem
    for C.F., A Minor, Richard Nelson and Cheryl Nelson,
    Guardians Ad Litem for D.G.N., A Minor; Adam Olsen
    Ackerman; and A.E.P., III, are the Appellants,
    And
    Of Which Jones Street Publishers, LLC, is the
    Respondent.
    Appellate Case No. 2016-002525
    Appeal From Charleston County
    Jean H. Toal, Circuit Court Judge
    Opinion No. 5691
    Heard April 1, 2019 – Filed November 6, 2019
    AFFIRMED
    John E. Parker and William F. Barnes, III, of Peters,
    Murduagh, Parker, Eltzroth, & Detrick, P.A., of
    Hampton, for Appellants.
    Wallace K. Lightsey and Meliah Bowers Jefferson, of
    Wyche, PA, of Greenville, for Respondent.
    GEATHERS, J.: In this defamation action, Appellants—six members of the
    2014-2015 Academic Magnet High School (AMHS) football team and their head
    coach, Eugene Walpole (Coach Walpole)—appeal the circuit court's order granting
    summary judgment to Respondent Jones Street Publishers. Appellants contend the
    circuit court erred in (1) finding the statements of fact in certain articles published
    by Jones Street Publishers are protected by the fair report privilege, (2) finding the
    opinions expressed in the articles are not actionable, (3) finding Appellants have not
    shown proof of injury to reputation, (4) finding the alleged defamatory statements
    were not "of and concerning" the students, and (5) finding Coach Walpole has not
    shown that Jones Street Publishers acted with actual malice. We affirm.
    FACTS/ PROCEDURAL HISTORY
    Appellants initiated this defamation action against Jones Street Publishers
    following its publication of two opinion editorials in the Charleston City Paper (City
    Paper)1 concerning a post-game watermelon ritual performed by the AMHS football
    team. News regarding the watermelon ritual began on October 21, 2014, when the
    1
    Jones Street Publishers owns and publishes the City Paper.
    superintendent of Charleston County School District (the School District), Dr.
    Nancy McGinley, issued a press release stating,
    There was an allegation related to inappropriate post game
    celebrations by the Academic Magnet High School
    (AMHS) Football Team. An investigation was conducted
    and, as a result of the investigation, the head football coach
    will no longer be serving as a coach for Charleston County
    School District.
    Following this press release, Superintendent McGinley held a press
    conference in which she described the post-game ritual that prompted the
    investigation. Superintendent McGinley stated that "allegations" were brought to
    her attention by one of the School District's board members who indicated AMHS's
    football team was practicing a watermelon ritual that involved students making
    "monkey sounds" as part of their post-game celebration. She expressed that the
    board member was concerned about the "racial stereotypes related to this type of
    ritual." Superintendent McGinley contacted AMHS's principal to investigate the
    matter. The principal indicated that "the coaches were aware of the ritual following
    the victories[,] but they did not observe any cultural insensitivities." The principal
    reported back to Superintendent McGinley that it was an "innocent ritual."
    However, Superintendent McGinley decided that further investigation was
    necessary because the board member stated that the football team engaged in a
    "tribal-like chant that [was] animalistic or monkey-like."
    Superintendent McGinley asked the School District's diversity consultant,
    Kevin Clayton and Associate Superintendent Louis Martin to conduct the
    investigation. Mr. Clayton and Mr. Martin interviewed the students on the football
    team and the coaches. The investigation revealed that "players would gather in a
    circle and smash the watermelon while others were either standing in a group or
    locking arms and making chanting sounds that were described as 'Ooo ooo ooo,' and
    several players demonstrated the motion." Superintendent McGinley stated the
    AMHS team named the watermelons "Bonds Wilson"2 and drew a face on each
    watermelon "that could be considered a caricature." A copy of the caricature that
    2
    Bonds Wilson is the name of a formerly segregated African-American school that
    was located at the campus where AMHS is now located and was named in honor of
    two prominent African-American educators from Charleston.
    was drawn on the watermelons was shown at the press conference.3 Superintendent
    McGinley concluded the press conference by stating that it was "our conclusion that
    the accountability lies with the adults" and that the Charleston County School
    District (the School District) had "taken action to relieve the head coach of his
    responsibilities." No students were named during the press conference.
    After the press conference, several news media outlets ranging from national
    publications to the AMHS's newspaper reported on the firing of Coach Walpole, and
    numerous commentators expressed their opinions concerning the post-game ritual.
    City Paper's editor, Chris Haire, watched Superintendent McGinley's press
    conference by a live television broadcast from the School District's public hearing
    room. After viewing the press conference, Mr. Haire wrote an opinion editorial
    about the events described entitled, "Melongate: Big toothy grins, watermelons, and
    monkey sounds don't mix," which was published in the City Paper on October 21,
    2014. The article, in its entirety, provided,
    Today, Charleston was consumed by one story and one
    story only: the removal of Academic Magnet football
    coach Bud Walpole amid allegations that his players more
    or less behaved like racist douchebags. And if there's one
    lesson to be learned from all of this[,] it's this: big toothy
    grins, watermelons, and monkey noises don't mix. Any
    sensible person can see that.
    Apparently not. And apparently not the coaching staff and
    the players on the Academic Magnet Raptors.
    Somewhere along the way in this year's unexpectedly
    successful season, the Raptors took a liking to buying
    watermelons before their games. They apparently drew a
    face on it each time—a big toothy, grinning face. The first
    time the watermelon was named Junior. The next time it
    was Bonds Wilson, the name of the campus the AMHS
    shares with School of the Arts. That name stuck.
    But here's where the things get even worse. At the close
    of each game, the players smashed the watermelon on the
    3
    The picture was drawn by the same football player who drew the faces on the
    watermelons during most of the post-game celebrations.
    ground while reportedly making the monkey-like sounds
    of 'ooh ooh ooh ooh.' Apparently, the players did this after
    four or five games, each time evidently after the largely
    white Raptor squad beat one of their opponents, each one
    largely an African-American team. Parents of players on
    one of the opposing teams reportedly brought this to the
    attention of African-American Board member Michael
    Miller last week.
    That the coaching staff of the Academic Magnet Raptors
    and none of its players, including at least one African-
    American, didn't see the trouble with this toxic
    combination of monkey sounds, toothy grins, and
    watermelons is at best baffling and at worst indicative of
    the casual acceptance of racism in Charleston today, even
    among the best and brightest that the county has to offer.
    After all, AMHS is not only the No. 1 ranked school in the
    state, it's one of the tops in the nation[].
    Seriously, did everyone at AMHS forget the last 100 years
    of American history? Did they forget about blackface,
    Buckwheat, and Birth of a Nation? Did they forget about
    minstrel shows? Did they forget about Coons Chicken,
    lawn jockeys, golliwogs, and the like? Apparently so. I
    don't know about you, but I think it's time to reconsider
    Academic Magnet's rankings because clearly they are
    producing nothing more than grade-A dumbas[***].
    Even more troubling is the degree to which Raptor Nation
    has circled the wagons around Walpole and the team.
    Frankly, this has nothing to do with the fact that the coach
    is by all accounts a good man. Walpole's merits are
    meaningless.
    The point is that an entire team of players thought it was
    OK to draw a grinning face on a watermelon, smash it on
    the ground each time they beat a largely black team, and
    make monkey noises—and no one apparently told them to
    stop.
    No one said, "Hey guys, I know not a single one of you
    has a racist bone in your body, you know, because that's a
    bad thing, and well, you're an Academic Magnet kid, and
    you come from a good middle-class white family and
    you're going to college, and there's no way in hell you'd,
    you know, draw a racist caricature on a watermelon and
    make monkey noises and do it fully aware of, like, what
    all that stuff means, because if you did, knowing all that
    stuff, then yikes, people might start thinking you're racists.
    Hell, I'd think you're a racist, and, well, I just don't know
    if I can deal with the fact that Charleston's best and
    brightest students are racist douchebags. I mean, it's just
    a joke right? Right?"
    Actually, it’s not. It's the sad truth about life here in
    Charleston, S.C. today.
    In a reversal, Superintendent McGinley issued a press statement on October
    22, 2014 indicating she was reinstating Coach Walpole as head coach and that he
    would resume his coaching duties on October 23, 2014. Shortly thereafter, the
    Charleston County School Board announced the resignation of Superintendent
    McGinley.4 Following this announcement, Mr. Haire wrote a second article entitled,
    "Mob Rules: School district forces out superintendent who fired coach who
    condoned racist ritual." This article was published in the City Paper on November
    5, 2014.
    Later that month, six members of the AMHS football team filed a defamation
    complaint against Jones Street Publishers, the School District, Kevin Clayton, and
    Axxis Consulting Company.5 In December 2014, Coach Walpole also filed a
    defamation complaint against the same defendants. Both cases were consolidated
    on October 23, 2015.6
    Appellants alleged the two opinion editorials contained defamatory
    statements. Specifically, as to the article "Melongate," Appellants argued the
    4
    The record is unclear regarding the reason for Superintendent McGinley's
    resignation.
    5
    Mr. Clayton was an employee of Axxis Consulting Company.
    6
    This appeal solely concerns Jones Street Publishers. The record does not contain
    any details regarding the outcome of Appellants' claims against the other defendants.
    reference to the students as "racist douchebags" was defamatory, and as to the article
    "Mob Rules," Appellants argued the title of the article itself was defamatory because
    it stated Coach Walpole "condoned a racist act." Appellants also alleged Jones Street
    Publishers damaged their reputations "by publishing articles that accused
    [Appellants] of participating in racially-motivated post-game celebration rituals."
    Essentially, Appellants argued the articles implied that the football team and the
    coach were racist.
    Jones Street Publishers moved for summary judgment, and a hearing was held
    on October 11, 2016. Jones Street Publishers argued the following facts were
    reported by the City Paper in its publications: "the fact that watermelons were
    smashed as part of this ritual, that there was a face drawn on them, that there was a
    caricature, that monkey sounds were made, [that] the ritual took place and that a
    watermelon was named Bonds Wilson." Jones Street Publishers maintained that
    these facts were protected by the fair report privilege because "all of the facts came
    from the press conference that the Charleston County School District held to report
    its finding of its investigation of the ritual." As for the remaining content in the
    articles, Jones Street Publishers argued that "[the] City Paper gave its editorial view
    of those facts, its view of what had happened." Specifically, Jones Street Publishers
    indicated the following to be its editorial viewpoint of those facts:
    That the football players had behaved like racist
    douchebags, that if they did not realize that their actions
    would be perceived as racially offensive, that that was
    indicative of the casual acceptance of racism in Charleston
    today, that the school had not taught its students about the
    history of the watermelon trope, and it was turning out a
    bunch of grade A dumbas[***] and not the best and
    brightest and that this was a racist ritual, a racist behavior,
    on the part of the people [who] participated in it.
    Jones Street Publishers argued the opinions were protected by the First Amendment.7
    Additionally, Jones Street Publishers produced affidavits from two of its editors
    indicating that they had no reason to doubt the truth of the statements made by
    Superintendent McGinley at the press conference.
    Appellants opposed Jones Street Publishers' motion for summary judgment,
    arguing Jones Street Publishers acted with actual malice by "labeling" the students
    7
    U.S. Const. amend. I.
    and coach "as racist douchebags without any investigation, without any evidence,
    without anything to come to that conclusion . . . ." Appellants argued Jones Street
    Publishers was negligent "because they made no effort to find the truth," and "made
    up the fact that the students and coaches are racist douchebags." Instead, Appellants
    asserted the players' motives were not racially based but more akin to the movie
    Castaway where Tom Hanks drew a face on a volleyball and named it "Wilson;"
    here, the football players drew a face on the watermelon and named it "Bonds-
    Wilson." Appellants argued the testimony in their case would prove "their
    intentions."
    First, the circuit court found that all of the factual statements in the articles
    were "accurate reproductions of comments made publicly by School District
    officials, and thus [were] protected by the fair report privilege." Next, the circuit
    court found the remaining statements in the articles were "merely expressions of the
    writer's opinions and ideas on a matter of public concern. Under established First
    Amendment jurisprudence, Jones Street [Publishers] cannot be held liable for such
    statements." The circuit court stressed that the "subject of the Jones Street
    publications addressed a matter of public concern." To this point, the circuit court
    stated,
    The AMHS football team's ritual, the School District's
    investigation into the AMHS football team's ritual, and
    Coach Walpole's removal as head coach of the team were
    subjects of great interest to the Charleston Community and
    garnered widespread coverage from media outlets both
    locally and throughout the United States. The controversy
    involved allegations of racial insensitivity in a city steeped
    with a historical legacy of racial tension. When viewing
    the record as a whole, there is little doubt that the speech
    at issue in this case was addressed to a matter of public
    concern.
    The court indicated that it was "settled law that expressions of opinion on matters of
    public concern are immune from liability for defamation." The court noted that once
    the factual statements in the articles that summarized the statements made by the
    School District are removed, none of the remaining statements "assert[] any
    verifiable, objectively provable fact. They are expressions of the editorial writer's
    ideas and opinions, using rhetorical hyperbole to emphasize his views." The court
    further stated,
    Whether the football players acted like "racist
    douchebags," whether the team's failure to perceive the
    negative racial connotations of their actions is "indicative
    of the casual acceptance of racism in Charleston today,"
    whether the watermelon ritual was an act that "any
    sensible outside observer" would "perceive[] as racist," or
    an example of "inadvertently . . . hurtful racially offensive
    behavior"—these are all statements on which different
    persons could have different views and sentiments. In
    fact, many people did express different views on the
    matter[,] and it was a highly contested issue for the School
    District. None of the statements, as expressed in the Jones
    Street publications, are statements of fact that can be
    objectively proved or disproved in a court of law.
    Lastly, the circuit court found that Appellants failed to produce any evidence
    of either special damages or general damages arising from an injury to their
    reputations as a result of the City Paper publications. Specifically, the court noted
    that the alleged defamatory statements were not "'of and concerning' [Appellants],
    in that they refer to the entire football team and not to any of [Appellants]
    individually." In regard to Coach Walpole, the court found that he was a public
    official and noted that "public school teachers and athletic coaches have been held
    to be public officials." Therefore, Coach Walpole was required to prove that Jones
    Street Publishers acted with actual malice. The circuit court determined that Coach
    Walpole failed to prove actual malice. The court noted that there was evidence from
    Jones Street Publishers' editors indicating that "they had no reason to doubt that the
    reported information was anything other than completely true and accurate." The
    court found that Coach Walpole failed to "direct the [c]ourt to a single line of
    testimony in the depositions or any passage of the publications that constitutes
    evidence that anyone at Jones Street [Publishers] knew of any false statement in the
    editorials or articles or in fact entertained serious doubts as to the truthfulness of
    them." The circuit court granted Jones Street Publishers' motion for summary
    judgment and this appeal followed.
    ISSUES ON APPEAL
    1. Did the circuit court err in finding the statements of fact in the articles were
    protected by the fair report privilege?
    2. Did the circuit court err in finding the opinions expressed in the articles were
    not actionable?
    3. Did the circuit court err in finding Appellants did not show proof of injury to
    reputation?
    4. Did the circuit court err in finding the alleged defamatory statements were not
    "of and concerning" the students?
    5. Did the circuit court err in finding Coach Walpole did not show that Jones
    Street Publishers acted with actual malice?
    STANDARD OF REVIEW
    "When reviewing the grant of summary judgment, the appellate court applies
    the same standard applied by the [circuit] court pursuant to Rule 56(c), SCRCP."
    Fleming v. Rose, 
    350 S.C. 488
    , 493, 
    567 S.E.2d 857
    , 860 (2002). Summary
    judgment shall be granted when "the pleadings, depositions, answers to
    interrogatories, and admissions on file, together with the affidavits, if any, show that
    there is no genuine issue as to any material fact and that the moving party is entitled
    to a judgment as a matter of law." Rule 56(c), SCRCP. "Summary judgment should
    be granted when plain, palpable, and indisputable facts exist on which reasonable
    minds cannot differ." Pee Dee Stores, Inc. v. Doyle, 
    381 S.C. 234
    , 240, 
    672 S.E.2d 799
    , 802 (Ct. App. 2009).
    "When determining if any triable issues of fact exist, the evidence and all
    reasonable inferences must be viewed in the light most favorable to the non-moving
    party." Fleming, 
    350 S.C. at
    493–94, 
    567 S.E.2d at 860
    . "[S]ummary judgment is
    not appropriate when further inquiry into the facts of the case is desirable to clarify
    the application of law." Pee Dee Stores, 381 S.C. at 240, 672 S.E.2d at 802. "If
    triable issues exist, those issues must go to the jury." BPS, Inc. v. Worthy, 
    362 S.C. 319
    , 325, 
    608 S.E.2d 155
    , 158 (Ct. App. 2005). "A jury issue is created when there
    is material evidence tending to establish the issue in the mind of a reasonable juror."
    Jackson v. Bermuda Sands, Inc., 
    383 S.C. 11
    , 17, 
    677 S.E.2d 612
    , 616 (Ct. App.
    2009). "However, this rule does not authorize submission of speculative, theoretical,
    and hypothetical views to the jury." 
    Id.
     (quoting Small v. Pioneer Mach., Inc., 
    329 S.C. 448
    , 461, 
    494 S.E.2d 835
    , 841 (Ct. App. 1997)). Moreover, "[i]f evidentiary
    facts are not disputed, but the conclusions or inferences to be drawn from them are,
    summary judgment should be denied." Pee Dee Stores, 381 S.C. at 240, 672 S.E.2d
    at 802.
    "The purpose of summary judgment is to expedite disposition of cases [that]
    do not require the services of a fact finder." George v. Fabri, 
    345 S.C. 440
    , 452,
    
    548 S.E.2d 868
    , 874 (2001). "[W]hen a party has moved for summary judgment[,]
    the opposing party may not rest upon the mere allegations or denials of his pleading
    to defeat it." Fowler v. Hunter, 
    380 S.C. 121
    , 125, 
    668 S.E.2d 803
    , 805 (Ct. App.
    2008). "Rather, the non-moving party must set forth specific facts demonstrating to
    the court there is a genuine issue for trial." 
    Id.
     Furthermore, "where the federal
    standard applies or where a heightened burden of proof is required, there must be
    more than a scintilla of evidence in order to defeat a motion for summary judgment."
    Hancock v. Mid-S. Mgmt. Co., 
    381 S.C. 326
    , 330, 
    673 S.E.2d 801
    , 803 (2009). Thus,
    "the appropriate standard at the summary judgment phase on the issue of
    constitutional actual malice is the clear and convincing standard." George, 
    345 S.C. at 454
    , 
    548 S.E.2d at 875
    . "Unless the [circuit] court finds, based on pretrial
    affidavits, depositions or other documentary evidence, that the plaintiff can prove
    actual malice, it should grant summary judgment for the defendant." McClain v.
    Arnold, 
    275 S.C. 282
    , 284, 
    270 S.E.2d 124
    , 125 (1980).
    LAW/ANALYSIS
    I.     Legal Background
    "The tort of defamation allows a plaintiff to recover for injury to her reputation
    as the result of the defendant's communication to others of a false message about the
    plaintiff." Holtzscheiter v. Thomson Newspapers, Inc., 
    332 S.C. 502
    , 508, 
    506 S.E.2d 497
    , 501 (1998). "Slander is a spoken defamation while libel is a written
    defamation or one accomplished by actions or conduct." 
    Id.
     "To establish a
    defamation claim, a plaintiff must prove: (1) a false and defamatory statement was
    made; (2) the unprivileged statement was published to a third party; (3) the publisher
    was at fault; and (4) either the statement was actionable regardless of harm or the
    publication of the statement caused special harm." West v. Morehead, 
    396 S.C. 1
    ,
    7, 
    720 S.E.2d 495
    , 498 (Ct. App. 2011); Erickson v. Jones Street Publishers, LLC,
    
    368 S.C. 444
    , 465, 
    629 S.E.2d 653
    , 664 (2006); Fleming v. Rose, 
    350 S.C. 488
    , 494,
    
    567 S.E.2d 857
    , 860 (2002).
    However, there are certain communications that give rise to qualified
    privileges. West, 396 S.C. at 7, 720 S.E.2d at 498. One of the qualified privileges
    recognized as a common law and constitutional privilege by South Carolina courts
    is the "fair report" privilege. See generally Padgett v. Sun News, 
    278 S.C. 26
    , 38,
    
    292 S.E.2d 30
    , 37 (1982) (Ness, J., dissenting) (recognizing a constitutional basis
    for the common law privilege of fair report).
    II.   Fair Report Privilege
    The fair report privilege is "the privilege to publish fair and substantially
    accurate reports of judicial and other governmental proceedings without incurring
    liability." West, 396 S.C. at 7, 720 S.E.2d at 498; Padgett, 287 S.C. at 33, 292 S.E.2d
    at 34 (indicating that to hold a publisher liable for an accurate report of a public
    action or record would constitute liability without fault and would "make it
    impossible for a publisher to accurately report a public record without assuming
    liability for the truth of the allegations contained in such record"); Reuber v. Food
    Chem. News, Inc., 
    925 F.2d 703
    , 712 (4th Cir. 1991) (en banc) ("The fair report
    privilege encourages the media to report regularly on government operations so that
    citizens can monitor them."). Additionally, "[f]air and impartial reports in
    newspapers of matters of public interest are qualifiedly privileged." Jones v. Garner,
    
    250 S.C. 479
    , 487, 
    158 S.E.2d 909
    , 913 (1968). "It is not necessary that [the report]
    be exact in every immaterial detail or that it conform to that precision demanded in
    technical or scientific reporting. It is enough that it conveys to the persons who read
    it a substantially correct account of the proceedings." Restatement (Second) of Torts
    § 611 cmt. f (Am. Law. Inst. 1977).
    Furthermore, the publisher is not required to investigate the truth of the
    underlying matter. See Padgett, 278 S.C. at 33, 292 S.E.2d at 34 ("[O]ur decision
    in Lybrand v. The State Co.[8] completely refutes the contention that the publisher is
    required to go behind the allegations contained in the public record."); see also
    Reuber, 
    925 F.2d at 712
     ("In return for frequent and timely reports on governmental
    activity, defamation law has traditionally stopped short of imposing extensive
    investigatory requirements on a news organization reporting on a governmental
    activity or document.").
    As to the case at bar, Appellants contend the circuit court erred in holding the
    statements of fact in the articles are protected by the fair report privilege. Appellants
    argue Jones Street Publishers did not accurately report the statements made by
    Superintendent McGinley at the press conference. We disagree.
    Under the defense of a qualified privilege, "one who publishes defamatory
    matter concerning another is not liable for the publication if (1) the matter is
    published upon an occasion that makes it [qualifiedly or] conditionally privileged,
    and (2) the privilege is not abused." West, 396 S.C. at 7, 720 S.E.2d at 499 (alteration
    in original) (quoting Swinton Creek Nursery v. Edisto Farm Credit, ACA, 
    334 S.C. 8
    179 S.C. 208, 
    184 S.E. 580
     (1936).
    469, 484, 
    514 S.E.2d 126
    , 134 (1999)); Jones, 
    250 S.C. at 487
    , 
    158 S.E.2d at 913
    ("[T]he privilege attending the publication of a news report arises by reason of the
    occasion of the communication, and a communication or statement [that] abuses or
    goes beyond the requirement of the occasion, loses the protection of the privilege.").
    "Whether the occasion is one [that] gives rise to a qualified privilege is a question
    of law." West, 396 S.C. at 7, 720 S.E.2d at 499. A qualified privilege arises when
    there is "good faith, an interest to be upheld, a statement limited in its scope to this
    purpose, a proper occasion, and publication in a proper manner and to proper parties
    only." Fountain v. First Reliance Bank, 
    398 S.C. 434
    , 444, 
    730 S.E.2d 305
    , 310
    (2012) (quoting Manley v. Manley, 
    291 S.C. 325
    , 331, 
    353 S.E.2d 312
    , 315 (Ct. App.
    1987)). Furthermore, the fair report privilege "extends only to a report of the
    contents of the public record and any matter added to the report by the publisher,
    which is defamatory of the person named in the public records, is not privileged."
    Jones, 
    250 S.C. at 487
    , 
    158 S.E.2d at 913
    . "Where there is conflicting evidence, 'the
    question [of] whether [a qualified] privilege has been abused is one for the jury.'"
    West, 396 S.C. at 8, 720 S.E.2d at 499 (second alteration in original) (footnote
    omitted) (quoting Swinton Creek, 
    334 S.C. at 485
    , 
    514 S.E.2d at 134
    ).
    Here, a review of the "Melongate" article reveals a fair and substantially
    accurate report of the statements made by Superintendent McGinley at the press
    conference.9 See Jones, 
    250 S.C. at 487
    , 
    158 S.E.2d at 913
     ("Fair and impartial
    9
    We note that at oral argument, Appellants maintained that Jones Street Publishers
    did not accurately report the statements made by Superintendent McGinley in an
    undated written statement. Superintendent McGinley's written statement provided,
    in pertinent part:
    [T]here was no evidence to suggest that the football
    players understood the negative cultural implications of
    their ritual that included buying a watermelon, drawing a
    caricature (face) on the watermelon, naming the
    watermelon "Bonds-Wilson," transporting the watermelon
    on the team bus, sitting it on the team bench and
    surrounding and smashing the watermelon after a victory.
    However, it was clear the coaches either knew or should
    have known about the negative racial stereotypes of this
    watermelon ritual.
    reports in newspapers of matters of public interest are qualifiedly privileged.").
    Jones Street Publishers argued the following were factual statements taken from the
    press conference: "watermelons were smashed as part of this ritual," "there was a
    face drawn on them, [] there was caricature, [] monkey sounds were made, the ritual
    took place and that a watermelon was named Bonds Wilson." All of those statements
    were in fact made by Superintendent McGinley at the press conference. The article
    included details of how the ritual was performed, the sounds that were allegedly
    made by the players as described by Superintendent McGinley, and a description of
    the caricature that was shown at the press conference. Furthermore, Superintendent
    McGinley stated that all of the details she described were allegations that the school
    district was investigating, and the first paragraph of the article informs the reader
    that "allegations" were made against the football team.
    Additionally, Jones Street Publishers submitted to the circuit court two
    affidavits from its editors, including Mr. Haire, indicating they had no reason to
    doubt the veracity of the statements made by Superintendent McGinley. See
    Fleming, 
    350 S.C. at 497
    , 
    567 S.E.2d at
    861–62 ("The evidence shows [respondent]
    relied on the results and conclusions of an investigation conducted by two highly
    respected investigators. [Respondent] testified he had no reason to doubt the
    investigation was not thorough, solid, correct, and truthful. . . . The evidence shows
    [respondent] . . . had full faith in the veracity of their report."). Mr. Haire affirmed
    that he had known Superintendent McGinley for a period of time and "always
    considered her to be completely honest and trustworthy," and consequently relied
    upon the conclusion she drew from her in-depth investigations. Thus, Jones Street
    Publishers was not required to investigate the statements made by Superintendent
    McGinley. See West, 396 S.C. at 11, 720 S.E.2d at 500 ("[T]he mere failure to
    investigate an allegation is not sufficient to prove the defendant had serious doubts
    about the truth of the publication."); id. ("The media has no duty to verify the
    accuracy or measure the sufficiency of a party's legal allegations. The Constitution
    does not require that the press 'warrant that every allegation that it prints is true.'"
    (quoting Reuber, 
    925 F.2d at 717
    )).
    Therefore, the circuit court correctly found that the factual statements reported
    in City Paper's publications regarding the ritual were accurate accounts of comments
    The entirety of the statement recounts events occurring from October 13, 2014 to
    October 22, 2014. Thus, it appears the statement was released after the live televised
    press conference that occurred on October 21, 2014. Jones Street Publishers
    maintained that it relied on the factual statements that were released at the live press
    conference.
    made publicly by school district officials. See McClain, 
    275 S.C. at 285
    , 
    270 S.E.2d at 125
     (holding summary judgment was proper where newspaper accurately reported
    information of a judicial proceeding). Thus, we find the statements of fact are
    protected by the fair report privilege. See West, 396 S.C. at 7, 720 S.E.2d at 499
    ("Under this defense . . . one who publishes defamatory matter concerning another
    is not liable for the publication" as long as "the matter is published upon an occasion
    that makes it [qualifiedly or] conditionally privileged” and “the privilege is not
    abused." (alteration in original)). We further note that Appellants concede in their
    brief that,"[a]ny factual reporting by the City Paper regarding actual statements
    made by Academic Magnet or [Charleston County School District] officials is
    protected by the fair report privilege."
    Appellants focus their arguments on the articles' use of the words "racist" and
    "racist douchebag." Appellants maintain that characterizing the student's actions as
    "racist" does not fall under the fair report privilege. However, Jones Street
    Publishers does not contend that using the word "racist" in the articles would fall
    under the fair report privilege. The circuit court also made no findings to suggest
    that Jones Street Publishers' use of the word "racist" was either protected or not
    protected under the fair report privilege. Instead, Jones Street Publishers argued,
    and the circuit court found, the remaining statements in the articles were opinions
    protected by the First Amendment.
    III.   Opinions Expressed in the Article
    In order to determine the level of protection that the speech at issue is entitled
    to under the First Amendment, we must first address whether Jones Street Publishers
    reported on a matter of public or private concern.
    Matter of Public Concern
    Appellants contend the circuit court erred in finding the opinions expressed in
    the articles were not actionable because they were expressions of opinions protected
    under the First Amendment. Appellants argue Jones Street Publishers should not be
    protected "because the statements are assertions that the members of the [AMHS]
    football team are racists." Appellants allege Jones Street Publishers' statements
    "concerned the character and beliefs" of Appellants and, thus, were a matter of
    private, not public, concern. We disagree.
    At the heart of the First Amendment's protection is speech on matters of public
    concern. Snyder v. Phelps, 
    562 U.S. 443
    , 451–52 (2011). "The First Amendment
    reflects 'a profound national commitment to the principle that debate on public issues
    should be uninhibited, robust, and wide-open.'" 
    Id. at 452
     (quoting New York Times
    Co. v. Sullivan, 
    376 U.S. 254
    , 270 (1964)). "That is because 'speech concerning
    public affairs is more than self-expression; it is the essence of self-government.'" 
    Id.
    (quoting Garrison v. Louisiana, 
    379 U.S. 64
    , 74–75 (1964)). Thus, "speech on
    public issues occupies the 'highest rung of the hierarchy of First Amendment values,'
    and is entitled to special protection." Connick v. Myers, 
    461 U.S. 138
    , 145 (1983)
    (quoting N.A.A.C.P. v. Claiborne Hardware Co., 
    458 U.S. 886
    , 913 (1982)).
    However, when "matters of purely private significance are at issue, First
    Amendment protections are often less rigorous." Snyder, 
    562 U.S. at 452
    .
    That is because restricting speech on purely private
    matters does not implicate the same constitutional
    concerns as limiting speech on matters of public interest:
    "[T]here is no threat to the free and robust debate of public
    issues; there is no potential interference with a meaningful
    dialogue of ideas"; and the "threat of liability" does not
    pose the risk of "a reaction of self-censorship" on matters
    of public import[ance].
    
    Id.
     (first alteration in original) (quoting Dun & Bradstreet, Inc. v. Greenmoss
    Builders, Inc., 
    472 U.S. 749
    , 760 (1985)).
    "Speech deals with matters of public concern when it can be fairly considered
    as relating to any matter of political, social, or other concern to the community, or
    when it is a subject of legitimate news interest; that is, a subject of general interest
    and of value and concern to the public." Id. at 453 (citations and internal quotation
    marks omitted). "Whether . . . speech addresses a matter of public concern must be
    determined by the content, form, and context of a given statement, as revealed by
    the whole record." Connick, 
    461 U.S. at
    147–48. "In considering content, form, and
    context, no factor is dispositive, and it is necessary to evaluate all the circumstances
    of the speech, including what was said, where it was said, and how it was said."
    Snyder, 
    562 U.S. at 454
    ; see Connick, 
    461 U.S. at
    148 n.7 ("The inquiry into the
    protected status of speech is one of law, not fact.").
    First, we note that Appellants conceded this issue and agreed with the circuit
    court that the speech was a matter of public concern. The following colloquy
    occurred between Appellants' counsel and the circuit court regarding whether the
    speech at issue was a matter of public or private concern:
    THE COURT: Tell me this. With respect to, of course,
    you got two different kind[s] of [plaintiffs]. You have Mr.
    Walpole, then you have the players, team players. Do you
    seriously contend this is not a matter of public interest?
    [APPELLANTS]: I don't contend that. For the coach it is.
    I don't think that as far as the kids it is. I think that the kids
    have a different standard. I think the coach—
    THE COURT: Why is it a public—matter of public
    interest as far as the coach is concerned? He may be a
    public figure. They may be private figures, but the event
    is the event. Why [isn’t it] equally a matter of public
    interest whether a bunch of kids did it or the coach or both
    of them?
    [APPELLANTS]: I don't seriously contend that is not a
    matter of public interest. I think that it probably was and
    is.
    Because Appellants conceded this issue at the summary judgment hearing, they
    cannot now argue the issue on appeal. See TNS Mills, Inc. v. S.C. Dep't. of Revenue,
    
    331 S.C. 611
    , 617, 
    503 S.E.2d 471
    , 474 (1998) ("An issue conceded in a lower court
    may not be argued on appeal."); Ex parte McMillian, 
    319 S.C. 331
    , 335, 
    461 S.E.2d 43
    , 45 (1995) (finding an issue procedurally barred when the appellants expressly
    conceded the issue at trial); see also Erickson, 
    368 S.C. at 476
    , 
    629 S.E.2d at 670
    ("Moreover, a party may not complain on appeal of error or object to a trial
    procedure [that] his own conduct has induced.").
    Nonetheless, even if this matter was not conceded below, when viewing the
    record as a whole, we find the speech at issue addressed a matter of public concern.
    See Connick, 
    461 U.S. at
    147–48 ("Whether . . . speech addresses a matter of public
    concern must be determined by the content, form, and context of a given statement,
    as revealed by the whole record."). The School District released a press statement
    and held a press conference to inform the community on a matter that affected
    students and teachers within the district—not just at AMHS. The watermelon ritual,
    the School District investigation of the watermelon ritual, and Coach Walpole's
    removal as head coach of the football team were subjects of great interest to the
    Charleston community. At the press conference, Superintendent McGinley stated
    the board member who brought the allegations to her attention was "concerned about
    the racial stereotypes" related to activities like the watermelon ritual practiced by
    AMHS's football team. The board member informed Superintendent McGinley that
    a concerned parent witnessed the ritual and reported it to the board member. Thus,
    the content of Mr. Haire's speech about these events concerned broad issues of
    interest to society at large—i.e., allegations of racial insensitivity. Moreover, the
    events reported during the press conference gained national attention from media
    outlets throughout the United States. Therefore, we find the circuit court did not err
    in finding this was a matter of public concern. See Holtzscheiter, 
    332 S.C. at
    531–
    32, 
    506 S.E.2d at 513
     (Toal, J., concurring in result) ("[M]atters of public concern
    are those related to the 'unfettered interchange of ideas for the bringing about of
    political and social changes desired by the people.'" (quoting Dun & Bradstreet, 
    472 U.S. at 759
    )).
    Fact or Expressions of Opinion
    As contended by Appellants, the "central issue is whether [a person] being
    referred to as a 'racist douchebag' and someone [who] condones a 'racist act' is
    defamatory." Specifically, the statement at issue in the first article "Melongate"
    provides: "Today, Charleston was consumed by one story and one story only: the
    removal of Academic Magnet football coach Bud Walpole amid allegations that his
    players more or less behaved like racist douchebags." (emphasis added). The
    statement at issue in the second article is the title itself: "Mob Rules: School district
    forces out superintendent who fired coach who condoned racist ritual." (emphasis
    added). Thus, we must consider whether the statements are factual assertions about
    Appellants. See Milkovich v. Lorain Journal Co., 
    497 U.S. 1
    , 19–20 (1990) ("[A]
    statement on matters of public concern must be provable as false before there can be
    liability under state defamation law, at least in situations . . . where a media defendant
    is involved."); see also Connick, 
    461 U.S. at
    148 n.7 ("The inquiry into the protected
    status of speech is one of law, not fact.").
    "Under the First Amendment[,] there is no such thing as a false idea. However
    pernicious an opinion may seem, we depend for its correction not on the conscience
    of judges and juries but on the competition of other ideas. But there is no
    constitutional value in false statements of fact." Gertz v. Welch, 
    418 U.S. 323
    , 339–
    40 (1974). Therefore, an expression of opinion that conveys a false and defamatory
    statement of fact can be actionable. See Milkovich, 
    497 U.S. at 18
     (noting that "a
    wholesale defamation exemption" was not created "for anything that might be
    labeled 'opinion'" because "it would . . . ignore the fact that expressions of 'opinion'
    may often imply an assertion of objective fact").
    There are certain "statements that cannot 'reasonably [be] interpreted as
    stating actual facts' about an individual." 
    Id. at 20
     (alteration in original) (quoting
    Hustler Magazine, Inc. v. Falwell, 
    485 U.S. 46
    , 50 (1988)). Statements such as
    opinion, satire, epithets, or rhetorical hyperbole cannot be the subject of liability for
    defamation. See 
    id.
     ("This provides assurance that public debate will not suffer for
    lack of 'imaginative expression' or the 'rhetorical hyperbole' which has traditionally
    added much to the discourse of our Nation.").
    Although the Supreme Court has not delineated a test10 to determine whether
    certain statements are “fact” or “opinion,” the Milkovich court indicated that
    "statement[s] on matters of public concern must be provable as false before there
    can be liability under state defamation law, at least in situations, . . . where a media
    defendant is involved." 
    497 U.S. at
    19–20. Moreover, "a statement of opinion
    relating to matters of public concern [that] does not contain a provably false factual
    connotation will receive full constitutional protection." 
    Id. at 20
    .
    We do not find that the term "racist douchebag" can "reasonably [be]
    interpreted as stating actual facts" about Appellants. See Milkovich, 
    497 U.S. at 20
    (indicating there is protection for statements that cannot "reasonably [be] interpreted
    as stating actual facts" about a person to ensure "that public debate will not suffer
    for lack of 'imaginative expression' or the 'rhetorical hyperbole' [that] has
    traditionally added" to topics of great debate); cf. 
    id.
     at 21–22 (finding statement
    written in newspaper that high school coach lied under oath was actionable because
    the "language [was] an articulation of an objectively verifiable event").
    10
    We note that the Fourth Circuit has adopted a set of factors to consider when
    distinguishing between statements of fact and opinion. See Potomac Valve & Fitting
    Inc. v. Crawford Fitting Co., 
    829 F.2d 1280
    , 1288 (4th Cir. 1987) (noting that the
    threshold inquiry is whether the challenged statement can be characterized as true or
    false; if the statement cannot be characterized as either true or false then it is not
    actionable); 
    id.
     at 1287–88 (noting that if the challenged statement can be
    characterized as either true or false, then three additional factors must be considered
    to determine whether the statement is nevertheless an opinion because "a reasonable
    reader or listener would recognize its weakly substantiated or subjective character—
    and discount it accordingly"); 
    id.
     (noting the additional factors are "the author or
    speaker’s choice of words;" "the context of the challenged statement within the
    writing or speech as a whole;" and "the broader social context into which the
    statement fits").
    Additionally, whether someone "more or less behaved like [a] racist
    douchebag" or whether someone condoned an act that was "racist" is susceptible to
    varying viewpoints and interpretations. One person may view certain behavior as
    disrespectful and offensive, but another person might view the same behavior as
    non-controversial and socially acceptable. Importantly, we note that all of the
    Appellants agreed during their deposition testimony that whether something is racist
    is a matter of opinion.11
    Furthermore, the opinion editorials at issue were published in the "Views"
    section of the newspaper. This is a section of the newspaper that is dedicated to the
    expression of opinions by the newspaper's editors, guest editorial writers, and
    readers. Essentially, the article was published in a section devoted to opinions and
    commentary. See Potomac Valve & Fitting Inc., 
    829 F.2d. at 1288
     ("Even when a
    statement is subject to verification, however, it may still be protected if it can best
    be understood from its language and context to represent the personal view of the
    author or speaker who made it."). Thus, we find that the use of the term "racist" in
    an opinion editorial to describe a sequence of events related to a racially sensitive
    matter does not assert any verifiable, objectively provable fact about Appellants. We
    find the circuit court correctly held the use of the terms "racist" and "racist
    douchebag" in the articles were not actionable because they were expressions of
    11
    Appellant Adam Ackerman was asked, "Do you believe that whether or not
    something is racist is a matter of opinion?" Appellant replied, "It is a matter of
    opinion."
    Appellant R.M. was asked, "[D]o you think that people can have different
    opinions as to what is racist?" Appellant responded, "Absolutely."
    Appellant C.F. was asked, "Do you think whether or not the watermelon ritual,
    the perception of the watermelon ritual, whether or not that's racist is a matter of
    opinion?" Appellant responded, "[I]t is a matter of opinion, but it's also—it's an
    opinion generated on what you've heard."
    Appellant Coach Walpole was asked, "Who determines whether or not
    something is racist?" Appellant responded, "It's up to the—it depends on what it is,
    up to the individual interpretation, I don't know."
    opinion and rhetorical hyperbole.12 See 3 Dan B. Dobbs et. al., The Law of Torts §
    572 (2011) ("'[R]acist' is sometimes said to be mere name-calling and not actionable
    in some contexts[; however,] the term can be actionable where it plainly imputes
    acts based on racial discrimination." (emphasis added)); see also 50 Am. Jur. 2d
    Libel and Slander § 200 (2017) ("However, general statements charging a person
    with being racist, unfair, or unjust, without more, such as contained in the signs
    carried by protestors, constitute mere name calling and do not contain a provably
    false assertion of fact as required for defamation.").
    Accordingly, Appellants did not meet their burden of proving that Jones Street
    Publishers published a false and defamatory statement and thus, summary judgment
    was proper. See West, 396 S.C. at 7, 720 S.E.2d at 498 ("To establish a defamation
    claim, a plaintiff must prove: (1) a false and defamatory statement was made . . . ."
    (emphasis added)); see also Milkovich, 
    497 U.S. at
    19–20 ("[A] statement on matters
    of public concern must be provable as false before there can be liability under state
    defamation law, at least in situations . . . where a media defendant is involved."); see
    also Boone v. Sunbelt Newspapers, Inc., 
    347 S.C. 571
    , 579, 
    556 S.E.2d 732
    , 736 (Ct.
    App. 2001) ("The plain language of Rule 56(c), SCRCP, mandates the entry of
    12
    We note that other jurisdictions have held that referring to someone as "racist" is
    an expression of one's opinion and is not actionable for defamation. See Stevens v.
    Tillman, 
    855 F.2d 394
    , 402 (7th Cir. 1988) (noting that calling someone a racist "is
    not actionable unless it implies the existence of undisclosed[] defamatory facts");
    Buckley v. Littell, 
    539 F.2d 882
    , 893 (2d Cir. 1976) (finding that use of the word
    "fascist" "cannot be regarded as having been proved to be [a] statement[] of fact");
    Meissner v. Bradford, 
    156 So.3d 129
    , 133–34 (La. Ct. App. 2014) (holding
    statement that former president of youth football league "has a problem with people
    of color" was a statement of opinion in the nature of hyperbole rather than an
    actionable statement of fact); Ward v. Zelikovsky, 
    643 A.2d 972
    , 983 (N.J. 1994)
    (holding statement that plaintiff hated or did not like Jews was not actionable); 
    id.
    ("[T]he statement [that plaintiff hated or did not like Jews] cannot be distinguished
    from characterizations that a person is a 'racist,' 'bigot,' 'Nazi,' or 'facists.'");
    Silverman v. Daily News, L.P., 
    129 A.D.3d 1054
    , 1055–56 (N.Y. App. Div. 2015)
    (holding defendant's publication that plaintiff authored "racist writings" is a
    statement of opinion, not fact); Covino v. Hagemann, 
    627 N.Y.S.2d 894
    , 899–900
    (N.Y. Sup. Ct. 1995) (holding statements that characterized plaintiff's behavior as
    "racially insensitive" were protected expressions of opinion and did not give rise to
    an action for defamation); 
    id.
     ("In daily life [the word] 'racist' is hurled about so
    indiscriminately that it is no more than a verbal slap in the face[.]").
    summary judgment, after adequate time for discovery[,] against a party who fails to
    make a showing sufficient to establish the existence of an element essential to the
    party's case and on which the party will bear the burden of proof at trial." (quoting
    Carolina All. for Fair Emp't v. S.C. Dep't of Labor, Licensing, and Regulation, 
    337 S.C. 476
    , 485, 
    523 S.E.2d 795
    , 800 (Ct. App. 1999))).
    Because the qualified privilege of fair report applies to the factual statements
    of the articles and the remaining statements in the articles are protected under the
    First Amendment as opinion, ideas, and rhetorical hyperbole, the statements are not
    actionable. Therefore, Appellants have failed to establish the first element of
    defamation. See West, 396 S.C. at 7, 720 S.E.2d at 498 ("To establish a defamation
    claim, a plaintiff must prove: (1) a false and defamatory statement was made . . . .").
    Nonetheless, we will address the remaining issues.
    IV.   Proof of Injury
    Appellants maintain the circuit court erred in finding that they have not shown
    proof of injury to reputation. Appellants contend they have suffered actual injury to
    their reputations and standing in the community as well as personal humiliation and
    mental anguish. Appellants argue the students are private figures and do not need
    to provide proof of damages to defeat summary judgment.13 We disagree.
    "[I]n a case involving an issue of public controversy or concern where the
    libelous statement is published by a media defendant, the common law presumptions
    [that] the defendant acted with common law malice and the plaintiff suffered general
    damages do not apply." Erickson, 
    368 S.C. at 466
    , 
    629 S.E.2d at 665
    . "Instead, the
    private-figure plaintiff must plead and prove common law malice and show 'actual
    injury' in the form of general or special damages." 
    Id.
     General damages include
    injuries such as "injury to reputation, mental suffering, hurt feelings, and other
    similar types of injuries [that] are incapable of definite money valuation."
    Holtzscheiter, 
    332 S.C. at
    510 n.4., 
    506 S.E.2d at
    502 n.4 (quoting Whitaker v.
    Sherbrook Distrib. Co., 
    189 S.C. 243
    , 246, 
    200 S.E. 848
    , 849 (1939)). "[S]pecial
    damages are tangible losses or injury to the plaintiff's property, business, occupation
    or profession, capable of being assessed monetarily, . . ." 
    Id.
     However, special
    damages do not include hurt feelings, embarrassment, humiliation, or emotional
    distress. Wardlaw v. Peck, 
    282 S.C. 199
    , 205–06, 
    318 S.E.2d 270
    , 274–75 (Ct. App.
    1984). Additionally, "in a case involving an issue of public controversy or concern
    where the libelous statement is published by a media defendant, the common law
    13
    Jones Street Publishers conceded that the football players were private figures.
    presumption that the libelous statement is false is not applied." Erickson, 
    368 S.C. at 466
    , 
    629 S.E.2d at 665
    . "Instead, the private-figure plaintiff must prove the
    statement is false." 
    Id.
     Appellant bears the burden of proving the defamation case
    by a preponderance of the evidence. Id. at 475, 
    629 S.E.2d at 670
    .
    In viewing the evidence in the light most favorable to Appellants, Appellants
    did not produce evidence of either general or special damages arising from injury to
    their reputations as a direct result of the City Paper's publications. See Fleming, 
    350 S.C. at
    493–94, 
    567 S.E.2d at 860
     ("When determining if any triable issues of fact
    exist, the evidence and all reasonable inferences must be viewed in the light most
    favorable to the non-moving party."); see also Erickson, 
    368 S.C. at 466
    , 
    629 S.E.2d at 665
     ("[T]he private-figure plaintiff must plead and prove common law malice and
    show 'actual injury' in the form of general or special damages."). Appellants could
    not identify individuals who read the City Paper's publications and as a result of
    those publications, viewed Appellants in a different light. Nor did Appellants
    provide evidence of any lost opportunities as a result of the articles. Appellants
    agreed that they did not lose any friends, remained employed at their places of
    employment, and were accepted to the colleges they desired to attend. At most,
    Appellants contended they felt "more self-conscious" and that their school had been
    defamed. See Murray v. Holnam, Inc., 
    344 S.C. 129
    , 138, 
    542 S.E.2d 743
    , 748 (Ct.
    App. 2001) ("The focus of defamation is not on the hurt to the defamed party's
    feelings, but on the injury to his reputation." (quoting Fleming v. Rose, 
    338 S.C. 524
    ,
    532, 
    526 S.E.2d 732
    , 737 (Ct. App. 2000), rev'd on other grounds, 
    350 S.C. 488
    ,
    
    567 S.E.2d 857
     (2002))); see also Johnson v. Nickerson, 
    542 N.W.2d 506
    , 513 (Iowa
    1996) ("While a defamation suit can be viewed as serving the purpose of vindicating
    the plaintiff's character by establishing the falsity of the defamatory matter, if no
    harm can be established[,] the action must be regarded as trivial in nature."). Some
    Appellants indicated that they had been questioned about the watermelon incident
    by various people; however, Appellants were unable to identify those individuals
    and unable to concretely state whether those individuals were questioning them as a
    result of reading the City Paper's publications. See Jackson, 383 S.C. at 17, 677
    S.E.2d at 616 ("A jury issue is created when there is material evidence tending to
    establish the issue in the mind of a reasonable juror. 'However, this rule does not
    authorize submission of speculative, theoretical, and hypothetical views to the jury.'"
    (internal citation omitted) (quoting Small, 329 S.C. at 461, 494 S.E.2d at 841)).
    As previously stated, the watermelon ritual controversy gained local and
    national attention resulting in reports by media outlets, including television and radio
    broadcasts, throughout the United States. Importantly, the City Paper was not the
    first medium to produce a story on the events. Moreover, the factual statements in
    City Paper's article were a substantially accurate report of the statements made by
    Superintendent McGinley at the live press conference. Thus, we find that Appellants
    did not meet their burden of showing proof of injury. See id. ("Finally, assertions as
    to liability must be more than mere bald allegations made by the non-moving party
    in order to create a genuine issue of material fact."); see also Boone, 347 S.C. at 579,
    556 S.E.2d at 736 ("The plain language of Rule 56(c), SCRCP, mandates the entry
    of summary judgment, after adequate time for discovery against a party who fails to
    make a showing sufficient to establish the existence of an element essential to the
    party's case and on which that party will bear the burden of proof at trial." (quoting
    Carolina All. for Fair Emp't, 337 S.C. at 485, 523 S.E.2d at 800)).
    V.   Whether Statements Were "Of and Concerning" the Students
    Appellants argue the circuit court erred in finding the alleged defamatory
    statements were not "of and concerning" the students because the statements refer to
    the entire football team and not to any individual student. Appellants cite to Fawcett
    Publ'ns, Inc. v. Morris, 
    377 P.2d 42
     (Okla. 1962)14 for the proposition that a member
    of a football team may be defamed even if the individual is not specifically named.
    "To prevail in a defamation action, the plaintiff must establish that the
    defendant's statement referred to some ascertainable person and that the plaintiff was
    the person to whom the statement referred." Burns v. Gardner, 
    328 S.C. 608
    , 615,
    
    493 S.E.2d 356
    , 359 (Ct. App. 1997). "Where a publication affects a class of persons
    14
    The case cited by Appellants is the only defamation case that our research
    uncovered that has held a member of a football team can prevail when the
    defamatory language concerns the entire team. In Fawcett, the Supreme Court of
    Oklahoma held that a fullback on the alternate squad of the University of Oklahoma
    football team had been defamed by an article alleging that members of the team had
    used amphetamines. 377 P.2d at 52. None of the players were named in the article;
    however, the article referred specifically to the 1956 football season. Id. at 47, 52.
    Specifically, the article stated "several physicians observed Oklahoma players being
    sprayed in the nostrils with an atomizer." Id. at 47. Thus, the article insinuated the
    players were using amphetamines. Id. at 44. The court held the fullback presented
    evidence that he was a constant player during the 1956 season; the substance
    administered with the atomizer was a harmless substance used to help players with
    mouth dryness; and he did not use amphetamines or any other narcotic drugs. Id. at
    47. Therefore, the court determined that despite the football team consisting of sixty
    or seventy players, the fullback had "established his identity in the mind of the
    average lay reader as one of those libeled." Id. at 52.
    without any special personal application, no individual of that class can sustain an
    action for the publication." Hospital Care Corp. v. Commercial Cas. Ins. Co., 
    194 S.C. 370
    , 377, 
    9 S.E.2d 796
    , 800 (1940) (citation omitted). Thus, "where defamatory
    statements are made against an aggregate body of persons, an individual member not
    specially imputed or designated cannot maintain an action." 
    Id.
     "Where defamatory
    words reflect upon a class of persons impartially, and there is nothing showing which
    one is meant, no action lies at the suit of a member of the class." Id. at 378, 
    9 S.E.2d at 800
     (citation omitted); see also 50 Am. Jur. 2d. Libel and Slander § 225 (2017)
    ("Under the ‘group libel doctrine,’ a plaintiff has no cause of action for a defamatory
    statement directed to some of, but less than, the entire group when there is nothing
    to single out the plaintiff; consequently, the plaintiff has no cause where the
    statement does not identify to which members it refers.").
    However, in Holtzscheiter, our supreme court held that "[w]hile the general
    rule is that defamation of a group does not allow an individual member of that group
    to maintain an action, this rule is not applicable to a small group." Holtzscheiter,
    
    332 S.C. at 514
    , 
    506 S.E.2d at 504
    . The Holtzscheiter court held a newspaper liable
    for publishing a statement that a murder victim lacked "family" support. 
    Id.
     The
    murder victim’s mother sued for defamation alleging the statement defamed her. 
    Id. at 508
    , 
    506 S.E.2d at 500
    . The Holtzscheiter court indicated there was evidence
    from which a jury could find the statement was "of and about" the victim's mother.
    
    Id. at 514
    , 
    506 S.E.2d at 504
    . In the instant matter, by any measure, a football team
    would not constitute a small group—at least not under the analyses of
    Holtzscheiter.15 See Hospital Care Corp., 
    194 S.C. at 377-87
    , 
    9 S.E.2d at
    800–04
    (affirming the circuit court's order ruling that a small insurance company could not
    maintain a defamation action against defendants who published pamphlet stating that
    small insurance companies that had recently entered into the insurance business were
    inexperienced and financially unstable); 
    id.
     (affirming the finding that the pamphlet
    15
    See Evans v. Chalmers, 
    703 F.3d 636
    , 659–60 (4th Cir. 2012) ("One who publishes
    defamatory matter concerning a group or class of persons is subject to liability to
    an individual member of it if, but only if, (a) the group or class is so small that the
    matter can reasonably be understood to refer to the member, or (b) the circumstances
    of publication reasonably give rise to the conclusion that there is particular reference
    to the member." (quoting Restatement (Second) of Torts § 564A (1977)))
    (Wilkinson, J., concurring); Church of Scientology Intern. v. Daniels, 
    992 F.2d 1329
    ,
    1331 (4th Cir. 1993) ("[D]efamatory statement about a large group cannot support a
    libel action by a member of the group" (citing Ewell v. Boutwell, 
    121 S.E. 912
    , 915
    (Va. 1924))).
    was not actionable because the defamation, if any, was to a class and had no specific
    application to the plaintiff); see also Burns, 328 S.C. at 615-16, 493 S.E.2d at 360
    (holding two blind citizens lacked standing to maintain defamation action on behalf
    of blind population in general).
    Here, we conclude the circuit court did not err in finding the statements were
    not "of and concerning" Appellants. City Paper's publication made only general
    statements about the conduct of the AMHS’s football team as a whole. The article
    did not reference any names nor did it include any pictures of the members of the
    football team. Additionally, the City Paper did not publish any facts or commentary
    specific to any particular member of the AMHS football team. Thus, there are no
    statements within the articles that single out any particular member of the football
    team. Accordingly, Appellants have not met their burden of proving the allegedly
    defamatory statements concerned Appellants. See Hospital Care Corp., 
    194 S.C. at 378
    , 
    9 S.E.2d at 800
     ("Where defamatory words reflect upon a class of persons
    impartially, and there is nothing showing which one is meant, no action lies at the
    suit of a member of the class."); see also Burns, 328 S.C. at 615, 493 S.E.2d at 359
    ("To prevail in a defamation action, the plaintiff must establish that the defendant's
    statement referred to some ascertainable person and that the plaintiff was the person
    to whom the statement referred.").
    VI.    Constitutional Actual Malice
    Lastly, Appellants argue the circuit court erred in finding that Coach Walpole
    did not show that Jones Street Publishers acted with actual malice. First, Appellants
    contend that Coach Walpole is a private figure and not a public official as the circuit
    court held. Appellants also assert the City Paper's use of the word "racist" in the
    articles constituted actual malice. Conversely, Jones Street Publishers maintains that
    Coach Walpole is a public official and he must prove constitutional actual malice.
    Jones Street Publishers contends that Coach Walpole failed to produce evidence of
    actual malice. We agree with Jones Street Publishers.
    "[A]n important initial step in analyzing any defamation case is determining
    whether a particular plaintiff is a public official, public figure, or private figure."
    Erickson, 
    368 S.C. at 468
    , 
    629 S.E.2d at 666
    . "This determination is a matter of law
    which must be decided by the court, . . ." 
    Id.
     "In general, a public official is a person
    who, among the hierarchy of government employees, has or appears to the public to
    have 'substantial responsibility for or control over the conduct of governmental
    affairs.'" Id. at 469, 
    629 S.E.2d at 666
     (quoting Holtzscheiter, 
    332 S.C. at
    520 n.4,
    
    506 S.E.2d 507
     n.4 (Toal, J., concurring in result)). "In considering the question of
    whether one is a public official, the employee's position must be one [that] would
    invite public scrutiny and discussion of the person holding it, entirely apart from the
    scrutiny and discussion occasioned by the particular charges in controversy." 
    Id.
    (quoting Holtzscheiter, 
    332 S.C. at
    520 n.4, 
    506 S.E.2d 507
     n.4 (Toal, J., concurring
    in result)). "The status of a public official may be deemed sufficient . . . not because
    of the government employee's place on the totem pole, but because of the public
    interest in a government employee's activity in a particular context." Id. at 469, 
    629 S.E.2d at
    666–67 (quoting McClain, 
    275 S.C. at 284
    , 
    270 S.E.2d at 125
    ).
    For purposes of a First Amendment analysis, our courts have held a variety of
    public school administrators and employees to be public officials. See Sanders v.
    Prince, 
    304 S.C. 236
    , 
    403 S.E.2d 640
     (1991) (finding school board members to be
    public officials); Scott v. McCain, 
    272 S.C. 198
    , 
    250 S.E.2d 118
     (1978) (finding
    school trustee to be a public official). Other jurisdictions have held that public
    school teachers and athletic coaches are public officials for purposes of applying the
    New York Times doctrine. See Mahoney v. Adirondack Publ. Co., 
    517 N.E.2d 1365
    ,
    1368 (N.Y. 1987) (finding a public high school football coach to be a public figure);
    Johnston v. Corinthian Television Corp., 
    583 P.2d 1101
    , 1102 (Okla. 1978) (finding
    person holding the dual positions of public school coach and physical education
    teacher to be a public official); Johnson v. Sw. Newspapers Corp., 
    855 S.W.2d 182
    ,
    184 (Tex. Ct. App. 1993) (finding person holding the dual position of athletic
    director and head football coach to be a public official).
    Once it is determined that the plaintiff is a public official, pursuant to New
    York Times Co. v. Sullivan,16 the plaintiff must show proof that the publication was
    made with "actual malice" or else the publication is constitutionally privileged. See
    McClain, 
    275 S.C. at 283
    , 
    270 S.E.2d at 124
    . Actual malice must be proven by clear
    and convincing evidence. Elder v. Gaffney Ledger, 
    341 S.C. 108
    , 114, 
    533 S.E.2d 899
    , 902 (2000). "Actual malice in this context has been defined as the publication
    of an article 'with knowledge that it was false or with reckless disregard of whether
    it was false or not.'" McClain, 
    275 S.C. at 283
    , 
    270 S.E.2d at 124
     (quoting New York
    Times, 
    376 U.S. at 280
    ). "Whether the evidence is sufficient to support a finding of
    actual malice is a question of law." Elder, 
    341 S.C. at 113
    , 
    533 S.E.2d at
    901–02.
    "When reviewing an actual malice determination, [the appellate court] is obligated
    to independently examine the entire record to determine whether the evidence
    sufficiently supports a finding of actual malice." 
    Id.
     at 113–14, 
    533 S.E.2d at 902
    .
    16
    
    376 U.S. 254
     (1964).
    However, a "reckless disregard" for the truth "requires more than a departure
    from reasonably prudent conduct." Id. at 114, 
    533 S.E.2d at 902
    . "There must be
    sufficient evidence to permit the conclusion that the defendant in fact entertained
    serious doubts as to the truth of his publication." 
    Id.
     (quoting St. Amant v.
    Thompson, 
    390 U.S. 727
    , 731 (1968)). "There must be evidence the defendant had
    a 'high degree of awareness of . . . probable falsity.'" 
    Id.
     (alteration in original)
    (quoting Garrison, 
    379 U.S. at 74
    ). Thus, "[a]ctual malice may be present . . . where
    one fails to investigate and there are obvious reasons to doubt the veracity of the
    [information]." 
    Id. at 114
    , 
    533 S.E.2d at 902
    .
    Here, the circuit court correctly held that Coach Walpole is a public official
    for purposes of applying the New York Times doctrine. Coach Walpole holds many
    positions within the School District. He is the head football coach at AMHS, the
    head coach of the women's basketball team at AMHS, and a teacher at Liberty Hill
    Academy. Coach Walpole testified that he interacts with the parents of the athletes
    after each game and he participates in newspaper and television interviews.
    Furthermore, as head coach, he is responsible for the oversight of the teams'
    activities.
    As a public official, Coach Walpole was required to demonstrate
    constitutional actual malice by clear and convincing evidence. A review of the
    record indicates that Coach Walpole failed to produce sufficient evidence to support
    such a finding. See id. at 114, 
    533 S.E.2d at 902
    . Coach Walpole failed to produce
    evidence showing Jones Street Publishers had "in fact entertained serious doubts as
    to the truth" of the publications. See 
    id.
     ("[T]here must be evidence at least that the
    defendant purposefully avoided the truth."). Jones Street Publishers provided
    affidavits from its editors indicating they did not have any reason to doubt the
    veracity of Superintendent McGinley's statements regarding the events and
    circumstances surrounding the watermelon ritual. See 
    id.
     ("Actual malice is a
    subjective standard testing the publisher’s good faith belief in the truth of his or her
    statements."). Thus, Jones Street Publishers was not required to investigate the
    School District's statements when it did not have reason to doubt its truth. See 
    id.
    ("Actual malice may be present, . . . where one fails to investigate and there are
    obvious reasons to doubt the veracity of the [information]."); 
    id.
     ("Failure to
    investigate before publishing, even when a reasonably prudent person would have
    done so, is not sufficient to establish reckless disregard."). Therefore, we conclude
    the circuit court correctly found Coach Walpole failed to show proof of actual
    malice.
    CONCLUSION
    Accordingly, we find (1) the statements of fact in the articles are protected by
    the fair report privilege and (2) the remaining statements in the articles are
    expressions of opinion, ideas, and rhetorical hyperbole protected under the First
    Amendment. Because we find the statements at issue are not actionable, Appellants
    have failed to meet their burden of proving the first element of their defamation
    claim, and therefore, summary judgment was appropriate.17 Furthermore, we find
    Appellants (1) have not shown proof of injury to their reputations,18 (2) have not
    shown that the allegedly defamatory statements were "of and concerning"
    Appellants, and (3) have not shown that Jones Street Publishers acted with actual
    malice.
    AFFIRMED.
    WILLIAMS and HILL, JJ., concur.
    17
    See West, 396 S.C. at 7, 720 S.E.2d at 498 ("To establish a defamation claim, a
    plaintiff must prove: (1) a false and defamatory statement was made; . . ." (emphasis
    added)); see also Boone, 347 S.C. at 579, 556 S.E.2d at 736 ("The plain language of
    Rule 56(c), SCRCP, mandates the entry of summary judgment, after adequate time
    for discovery[,] against a party who fails to make a showing sufficient to establish
    the existence of an element essential to the party's case and on which the party will
    bear the burden of proof at trial." (quoting Carolina All. for Fair Emp't, 337 S.C. at
    485, 523 S.E.2d at 800)).
    18
    See Erickson, 
    368 S.C. at 466
    , 
    629 S.E.2d at 665
     ("[T]he private-figure plaintiff
    must plead and prove common law malice and show 'actual injury' in the form of
    general or special damages.").