William A. Brewer Iii v. Lennox Hearth Products, LLC Turner & Witt Plumbing, Inc. Strong Custom Builders, LLC Thermo Dynamic Insulation, LLC State Farm Lloyds Insurance Company Ken and Becky Teel Ross and Meg Rushing ( 2020 )


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  •                   IN THE SUPREME COURT OF TEXAS
    444444444444
    No. 18-0426
    444444444444
    WILLIAM A. BREWER III, PETITIONER,
    V.
    LENNOX HEARTH PRODUCTS, LLC; TURNER & WITT PLUMBING, INC.; STRONG
    CUSTOM BUILDERS, LLC; THERMO DYNAMIC INSULATION, LLC; STATE FARM
    LLOYDS INSURANCE COMPANY; KEN AND BECKY TEEL; ROSS AND MEG RUSHING,
    RESPONDENTS
    4444444444444444444444444444444444444444444444444444
    ON PETITION FOR REVIEW FROM THE
    COURT OF APPEALS FOR THE SEVENTH DISTRICT
    4444444444444444444444444444444444444444444444444444
    Argued October 10, 2019
    JUSTICE GUZMAN delivered the opinion of the Court, in which CHIEF JUSTICE HECHT,
    JUSTICE GREEN, JUSTICE LEHRMANN, JUSTICE DEVINE, JUSTICE BLACKLOCK, and JUSTICE BUSBY
    joined.
    JUSTICE BOYD filed an opinion concurring in part and dissenting in part.
    JUSTICE BLAND did not participate in the decision.
    Lawyers are under a professional obligation to act with commitment and dedication to their
    clients’ interests, but they are neither duty-bound nor permitted to press for every possible advantage
    under the imprimatur of zealous advocacy.1 The discretion to determine the trial tactics and
    1
    Nath v. Tex. Children’s Hosp., 
    446 S.W.3d 355
    , 367 (Tex. 2014).
    litigation strategies to employ, while considerable, is cabined by ethical standards memorialized in
    sundry rules and statutes and is subject to the inherent authority of courts to preserve the integrity
    of our judicial system.2
    In this products-liability and wrongful-death suit, the trial court sanctioned an attorney for
    commissioning a pretrial survey that commenced in the county of suit shortly before trial. No rule,
    statute, or applicable court order categorically prohibited or specifically constrained the use of a
    pretrial survey in this case or otherwise, and as far as we can discern, this is the only reported case
    imposing sanctions on a lawyer for conducting such a survey. We hold that the sanctions order,
    issued under the court’s inherent authority, cannot stand because evidence of bad faith is lacking.
    Inherent authority has been likened to an“imperial”3 power with intrinsic “potency” that necessitates
    “restraint,” “discretion,” and “great caution”;4 accordingly, sanctions issued pursuant to a court’s
    inherent powers are permissible only to the extent necessary to deter, alleviate, and counteract
    bad-faith abuse of the judicial process.5 Certain attributes of the pretrial survey may have been
    2
    See TEX. CIV. PRAC. & REM. CODE §§ 9.001–.014; 10.001–.006 (sanctions for frivolous pleadings and
    motions); TEX. GOV’T CODE § 21.002 (statutory contempt power); In re Bennett, 
    960 S.W.2d 35
    , 40 (Tex. 1997) (“Courts
    possess inherent power to discipline an attorney’s behavior.”); Remington Arms Co., Inc. v. Caldwell, 
    850 S.W.2d 167
    ,
    172 (Tex. 1993) (observing courts have inherent and statutory contempt power); TEX. R. CIV. P. 13 (sanctions for
    groundless and bad faith or harassing court filings), 18a(h) (sanctions for groundless and bad faith or harassing recusal
    motion), 215 (sanctions for discovery abuses); TEX. DISCIPLINARY RULES PROF’L CONDUCT, reprinted in TEX. GOV’T
    CODE, tit. 2, subtit. G, app. A [TEX. DISCIPLINARY RULES PROF’L CONDUCT]; TEX. CODE JUD. CONDUCT, CANON 3(d)(2),
    reprinted in TEX. GOV’T CODE, tit. 2, subtit. G, app. B (disciplinary responsibilities of judges).
    3
    NASCO, Inc. v. Calcasieu Television & Radio, Inc., 
    894 F.2d 696
    , 702 (5th Cir. 1990) (observing that inherent
    power “is not a broad reservoir of power, ready at an imperial hand, but a limited source; an implied power squeezed
    from the need to make the court function”).
    4
    Chambers v. NASCO, Inc., 
    501 U.S. 32
    , 43-44 (1991).
    5
    See, e.g., Onwuteaka v. Gill, 
    908 S.W.2d 276
    , 280 (Tex. App.—Houston [1st Dist.] 1995, no writ) (“A trial
    court has inherent power to sanction bad faith conduct during the course of litigation that interferes with administration
    of justice or the preservation of the court’s dignity and integrity.”); see also 
    Chambers, 501 U.S. at 48-49
    (attorney’s
    fees awarded as a sanction under the court’s inherent authority must be causally connected to bad faith conduct).
    2
    reasonably disconcerting to the trial court, but the record bears no evidence of bad faith in the
    attorney’s choice to conduct a pretrial survey or in the manner and means of its execution. We
    therefore vacate the sanctions order.
    I. Background
    The underlying products-liability and wrongful-death suit settled on the eve of trial amid a
    host of pending motions seeking sanctions against the product manufacturer’s trial counsel, William
    H. Brewer III and his law firm, Bickel & Brewer (collectively, Brewer).6 The sanctions motions
    complained that Brewer and his firm had improperly commissioned a telephone survey to be
    conducted in the county of suit mere weeks before the scheduled jury trial without ensuring
    witnesses, represented parties, judges, and court personnel were excluded from the survey database
    and without voluntarily disclosing the survey to the trial court or the litigants. The movants
    characterized the survey as a “push poll” that was designed to influence or change public opinion
    and taint the jury pool rather than a legitimate effort to conduct community-attitude research.7 In
    6
    While the sanctions motions were pending, the law firm changed its name to Brewer, Attorneys & Counselors.
    7
    The parties have not identified a universal or generally accepted definition of a “push poll” other than
    describing it as a method of polling that seeks to influence or persuade rather than to legitimately conduct research. In
    1995, the National Council on Public Polls issued a warning about push polls, describing them as a telephone campaign
    “used to canvass vast numbers of potential voters, feeding them false and damaging ‘information’ . . . under the guise
    of taking a poll to see how this ‘information’ effects [sic] voter preferences” without a genuine “intent to conduct
    research.” A Press WARNING from the National Council on Public Polls, NATIONAL COUNCIL ON PUBLIC POLLS (May
    22, 1995), http://www ncpp.org/drupal57/files/Push%20Polls.pdf. In 2007, the American Association for Public Opinion
    Research (AAPOR) published a clarification defining a “push poll” as telephone “calls disguised as research that are
    designed to persuade large numbers of voters—not to measure opinion.” AAPOR Provides Clarification on “Push Poll”
    Issue, AMERICAN ASSOCIATION FOR PUBLIC OPINION RESEARCH, (Nov. 16, 2007),
    https://www.aapor.org/Publications-Media/Press-Releases/Archived-Press-Releases/AAPOR-Provides-Clarification-
    on-Push-Poll-Issue.aspx. According to AAPOR’s guidance, push polls usually employ few questions that are either
    uniformly negative or uniformly positive, large numbers of people are contacted, and the identity of the organization
    conducting the poll is either undisclosed or fraudulent.
    Id. 3 addition
    to compensatory sanctions, the movants requested total forfeiture of all fees the
    manufacturer had paid to Bickel & Brewer for the litigation.
    The tragic facts and allegations in the underlying lawsuit set the context for the telephone
    survey and the trial court’s sanction order. Suit was filed shortly after a residential home in the City
    of Lubbock caught fire during a lightning storm in August 2012. The fire ignited gas seeping from
    pipes that had been perforated by lightning-induced electrical arcs. The ensuing explosion resulted
    in the death of a house guest by thermal insult and significant personal-injury and property losses
    to the homeowners. The following month, the City of Lubbock issued a moratorium on the use of
    yellow-jacketed corrugated stainless steel tubing (CSST), the type of gas plumbing pipe used in the
    home’s construction.
    Within weeks, the homeowners and the decedent’s parents sued the CSST manufacturer, the
    pipe supply company, and the pipe installer. Among other allegations, the plaintiffs asserted the
    CSST product used in the home’s construction was defectively designed because it was too thin to
    withstand the effects of a lightning strike; the plumbing company was negligent in selecting and
    installing a defective product, but had installed the CSST in accordance with the manufacturer’s
    instructions; and the pipe supplier was negligent in selling a product known in the industry to be
    prone to failure in lightning events.
    After answering with a general denial, the pipe manufacturer, Titeflex Corporation, filed
    third-party claims against (1) the installer of the spray-foam insulation in the attic, (2) the home
    builder, and (3) the manufacturer of the fireplace that had been installed in the home. Titeflex’s
    litigation position was that CSST is safe when properly installed and that other conditions, including
    improper installation, caused or contributed to the explosion. To that end, Titeflex disputed a
    4
    determination by the City’s fire marshal and chief building inspector that the CSST piping in the
    homeowner’s residence had been installed properly even though it was in contact with electrical
    wires.
    Trial was eventually scheduled to commence in June 2014, and the subject telephone survey
    was conducted on Titeflex’s behalf in late May of that year. Several noteworthy events occurred
    in advance of the survey.
    In December 2013, the City extended the moratorium to include a CSST product not
    involved in this litigation (black-jacketed CSST); the media covered both the initial and expanded
    moratoriums; and one of the plaintiffs’ attorneys provided a responsive comment in at least one
    televised news story. Plaintiffs’ counsel also:
    •         set up a website touting the dangers of CSST piping;8
    •         conducted a telephone poll to gauge the community’s familiarity with CSST products
    and whether those products were used in the survey respondents’ homes;9 and
    •         hosted Lubbock’s assistant fire marshal, Bob Bailey, and chief building official,
    Steve O’Neal, on a trip to Massachusetts to view a demonstration involving CSST
    lightning impacts, which the Lightning Institute conducted shortly before the City
    announced the expanded moratorium.10
    Titeflex viewed these events as detrimental to its business and as negatively impacting its litigation
    strategy.
    8
    The plaintiffs’ website included pretrial discovery; unauthenticated statements, pictures, and videos; and
    references to other litigation involving Titeflex. Plaintiff’s counsel publicized this website to several regulatory bodies,
    including the National Fire Protection Association and the Texas House of Representatives, in connection with efforts
    seeking further bans on use of CSST.
    9
    The plaintiffs disclosed the existence of that poll to the other parties and the trial court no later than two
    months before trial.
    10
    During the same time period, the City of Lubbock’s municipal board had invited Titeflex to submit its own
    testing results, but Titeflex evidently declined to do so because of confidentiality concerns.
    5
    A few months before the December 2013 moratorium expansion, Brewer and his law firm
    joined Titeflex’s litigation team. According to Brewer, the moratoriums, extensive press coverage,
    and plaintiffs’ counsel’s media activities impelled the law firm to commission a pretrial survey to
    gauge community attitudes toward Titeflex’s legal position and defensive theories. Travis Carter,
    Bickel & Brewer’s director of community and media relations, spearheaded the survey project for
    the law firm. Carter selected Public Opinion Strategies, a nationally recognized public opinion
    research firm, to develop and conduct “a random independent poll in regard to certain attitudes and
    opinions that would likely be prevalent among homeowners in Lubbock, Texas.” According to
    Brewer and his staff, the scope of the poll was to include community attitudes and opinions about
    CSST, the moratoriums, and potential litigation themes.
    Public Opinion Strategies was tasked with drafting the survey questions, and to assist with
    that endeavor, Carter gave the survey company a background sheet on CSST that he had prepared
    along with links to state and national media coverage and newspaper articles reporting on the
    explosion and moratoriums. After receiving a draft of the survey from Public Opinion Strategies,
    Carter edited the survey to add questions adverse to Titeflex’s litigation position “to balance the
    poll” and ensure “there were statements in there that were both favorable toward and opposed to the
    view of the Defendants.” Brewer reviewed the revised draft, suggested some tweaks, and gave the
    go-ahead to move forward. The final version of the survey, which is attached as Appendix A, was
    composed of 42 questions, more than a third of which were introductory and demographic questions.
    Some questions presented information in a static order while others were randomized to prevent
    order bias. The second half of the survey specifically referenced this lawsuit in connection with
    questions testing litigation themes.
    6
    Public Opinion Strategies recommended producing either 300 or 500 completed surveys, and
    Brewer and Carter chose the lesser. The only client-selected parameters for the survey respondents
    was that all participants be Lubbock County residents over the age of 18. To ensure the completion
    of 300 surveys, Public Opinion Strategies procured a database of contact information for 20,000
    individuals meeting that criteria from a third-party vendor, i360. Public Opinion Strategies then
    provided the survey questions to another third-party vendor, Survey Sampling International (SSI),
    to conduct the survey using the database i360 had compiled. SSI, a consumer research firm,
    conducted the approved survey on May 21 and 22 using computer-assisted telephone interviewing
    (CATI). CATI is a telephone surveying technique in which the interviewer follows a script guided
    by a software application that randomly selects respondents from the survey database.
    Brewer did not inform the court or the other parties about the survey before, during, or after
    the May 21 and 22 survey period, but no discovery request, rule, statute, or court order required him
    to do so. The plaintiffs’ attorneys nonetheless caught wind of the survey efforts and, several days
    after it was completed, began making inquiries to the other parties to determine the source. When
    asked about a telephone poll being conducted by a company called SSI, Brewer disclaimed
    knowledge. Other Titeflex legal representatives did the same. Days later, Brewer informed counsel
    for all parties that he had commissioned the telephone survey. At that time, and depending on which
    side is recounting the events, Brewer either confessed or made the connection between Public
    Opinion Strategies (which he had hired) and SSI (which he had not).
    The plaintiffs immediately requested a protective order and sought sanctions against Titeflex,
    Brewer, and Brewer’s law firm. The other parties followed suit. The movants alleged the pretrial
    survey was sanctionable because (1) the content of the poll was designed to intimidate witnesses and
    7
    tamper with the jury pool and (2) the survey violated disciplinary rules constraining pretrial publicity
    and contact with represented parties and jury pool members.11 The sanctions motions described the
    survey as an “overt attempt to convince [survey respondents] who [was] to blame for CSST failures
    in homes, in and around Lubbock, Texas.”
    With the trial date looming, the trial court initially heard evidence and argument related to
    the sanctions motions over the course of three days in early June. Titeflex produced evidence that
    it was in the dark about the survey, which created a conflict of interest with Brewer’s continued
    representation. Titeflex discharged Brewer days before the trial setting, and the case settled the
    weekend before trial. A jury venire was never empaneled.
    A four-day sanctions hearing was later scheduled to take place in September. Brewer was
    informally notified about the hearing about a month prior. Shortly thereafter, the parties filed
    amended sanctions motions focusing on Brewer and his law firm and dropping complaints about
    Titeflex. Brewer requested a continuance, citing lack of proper notice, the necessity of obtaining
    discovery from Public Opinion Strategies and its third-party vendors, and the recently filed amended
    motions. The trial court denied Brewer’s motion.
    All told, the trial court heard argument and evidence about the telephone survey over the
    course of seven days in June, September, and October 2014, including one full day when Brewer
    was in the hot seat under questioning from lawyers for five adverse parties. Uncontroverted
    testimony at the sanctions hearings established that no one at Brewer’s firm had contact with or prior
    11
    See TEX. DISCIPLINARY RULES PROF’L CONDUCT R. 3.06 (“Maintaining Integrity of Jury System”), 3.07
    (“Trial Publicity”), 4.02 (“Communication with One Represented by Counsel”); see also TEX. PENAL CODE
    § 36.06(a)(l)(A) (intentionally or knowingly harming or threatening to harm another by an unlawful act in retaliation for
    or on account of the service or status of another as a public servant, witness, or prospective witness is a criminal offense).
    8
    knowledge of i360’s or SSI’s involvement in the survey. Moreover, no one at Bickel & Brewer had
    any input in selecting any name or phone number included in the survey database. Nor did anyone
    provide a list to Public Opinion Strategies or the third-party vendors identifying people to exclude
    from the database due to their association with or participation in the ongoing litigation.
    According to the hearing testimony, Public Opinion Strategies took the laboring oar in
    drafting the survey questions. Carter materially contributed to the survey’s contents, but his edits
    added questions unfavorable to Titeflex’s position to help ensure the survey “was not in any way
    biased against one party or the other.” Brewer’s actual participation in developing the survey was
    described as minimal, and those knowledgeable about the survey’s procurement repeatedly stressed
    that it was randomly administered by third-party professionals and intentionally balanced to both
    favor and disfavor Titeflex so opinions and attitudes about CSST and Titeflex’s legal messages
    could be tested.
    Expert testimony was a mixed bag. An attorney offered as an expert on ethical standards
    testified the survey was inconsistent with the Texas Disciplinary Rules of Professional Conduct
    because the survey might influence a person who could potentially end up in the venire and be
    seated on a jury if the survey’s existence was undisclosed and the juror’s participation in it was not
    elicited in voir dire questioning. Disciplinary Rule 3.06(a) prohibits attorneys from “seek[ing] to
    influence a venireman or juror concerning the merits of a pending matter by means prohibited by
    law or applicable rules of practice or procedure.”12 That prohibition extends to relatives of jurors
    12
    TEX. DISCIPLINARY RULES PROF’L CONDUCT R. 3.06(a)(2) (emphasis added).
    9
    and members of the venire.13 The expert did not identify any rule or law that prohibits a pretrial
    survey or contact with community members merely because they could conceivably end up in the
    venire.
    However, the expert opined that Brewer inadequately supervised the independent contractors
    conducting the survey by not ensuring witnesses and represented parties connected with the
    litigation were excluded from the survey database. Disciplinary Rule 4.02 prohibits lawyers from
    communicating with a represented party about the subject of the litigation without the consent of
    the represented party’s counsel, except as authorized by law.14 And a lawyer having direct
    supervisory authority over a nonlawyer has a duty to make “reasonable efforts to ensure that the
    person’s conduct is compatible with the professional obligations of the lawyer.”15 A supervisory
    lawyer may be subject to discipline by the State Bar if “the lawyer orders, encourages, or permits
    the conduct involved” or “with knowledge of such misconduct” “knowingly” fails to take reasonable
    remedial or mitigating measures.16
    Brewer’s and Carter’s testimony that they had no hand in assembling the survey database
    was unrefuted, and Brewer took the position that securing a third-party professional to design and
    implement the survey was a reasonable effort to ensure it was conducted appropriately. He
    acknowledged, however, that not taking a more active role in providing limiting parameters was a
    lapse of judgment.
    13
    Id. R. 3.06(e).
              14
    Id. R. 4.02(a).
              15
    Id. R. 5.03(a).
              16
    Id. R. 5.03(b).
    10
    An expert on surveys testified about the manner and means of executing the survey. He
    described the survey as attempting to persuade (a “push poll”) in certain respects and relatively
    balanced message testing in others.
    Collectively, the two experts expressed generalized concerns about:
    •       a litigant conducting a pretrial poll in the county of suit, from which the jury
    would be drawn;
    •       the failure to ensure persons connected with the case were not excluded from
    the survey database;
    •       the lack of randomization of some questions that painted adverse parties in
    a negative light;
    •       the relative strength of statements adverse to Titeflex compared to the
    negative statements about other potentially responsible parties;
    •       whether some statements were false and misleading or merely relied on
    disputed facts to be litigated, for example, whether the CSST pipe had been
    installed improperly;
    •       the survey’s efforts to compare the respondents’ initial impressions about
    legal responsibility with the respondents’ impressions after hearing variously
    formulated “statements”; and
    •       the inclusion of specific references to the underlying lawsuit without
    identifying the survey’s sponsor in any manner.
    A third expert also testified about professional ethics. He opined that (1) pretrial surveys are
    not specifically prohibited by any governing authority, (2) neither the survey nor Brewer violated
    any disciplinary rule, and (3) Brewer reasonably relied on an independent third-party professional
    to design and execute the survey.
    11
    All 20,000 names included in the survey database were produced,17 but the record includes
    no evidence or testimony about how many of those individuals were contacted to secure
    300 completed survey responses. Nor were the identities of those who completed the survey
    disclosed. However, review of the survey database revealed that several city employees and
    government officials associated with the lawsuit or moratoriums had been included as potential
    contacts, leading the City Attorney to conclude the poll was “targeting” particular government
    servants. Sitting judges, city council members, other government officials, and members of the trial
    judge’s staff and family were also on the list. Brewer testified these “unfortunate” and “horrible
    coincidence[s]” were the by-product of random selection and confessed that he had not thought to
    provide guidance to Public Opinion Strategies about exclusions from a randomly generated survey
    sample.
    The trial court also heard evidence that, in conducting the survey, SSI had in fact spoken
    with immediate family members of three previously deposed witnesses, two of whom were
    government employees ostensibly represented by the City Attorney. During the survey window, SSI
    called (1) mobile and landline numbers assigned to Chris Beeson, co-owner of Fireplaces Unlimited,
    which Titeflex had designated as a potentially responsible third party; (2) the home number for Steve
    O’Neal, the City of Lubbock’s Chief Building Official; and (3) a mobile number associated with
    Tommy Jeter, a city building inspector and subordinate of Steve O’Neal. The spouse of each of
    these witnesses answered one or more of SSI’s calls. Two spouses participated in the survey long
    enough to determine the calls were about this lawsuit, but none of them completed the survey.
    17
    Lubbock County has a population of nearly 300,000 and a jury pool of a little more than half its population.
    12
    Notably, the record bears no evidence that a survey participant could not be contacted
    multiple times or through multiple telephone numbers in a randomly conducted survey using CATI
    software. And no expert testified that anyone connected with the case was more likely than not
    “targeted.” Indeed no expert witness impugned—statistically or even anecdotally—the randomness
    of either the survey database or the selections from the database. At most, the survey expert testified
    the 20,000 name survey database was not “completely” random because it resulted from at least
    some defined parameters (in this case, Lubbock County residents over age 18) and was “likely”
    drawn from public records, which would include registered voters who might be called to serve on
    a jury; he acknowledged, however, that CATI software would have randomly selected respondents
    from the survey database.
    Finally, the court heard evidence that the week after the survey concluded, Brewer filed an
    ethics complaint against Steve O’Neal and the assistant fire marshal, calling on the City to
    investigate whether their “free trip” to Massachusetts for the product-testing demonstration violated
    the city charter.          The complaint was hand-delivered to the Lubbock City Council and
    contemporaneously released to the media.                      The sanctions movants characterized this as a
    witness-intimidation tactic.18
    At the conclusion of the sanctions hearing, the trial court took the matter under advisement.
    The court expressed uncertainty about whether the requested sanctions were warranted but stated
    that “what was done . . . was [not] right.” The court requested supplemental briefing from the
    18
    TEX. DISCIPLINARY RULES PROF’L CONDUCT R. 4.04(b) (“A lawyer shall not present, participate in
    presenting, or threaten to present: (1) criminal or disciplinary charges solely to gain an advantage in a civil matter . . . .”).
    13
    parties addressed to whether sanctions were justified as a legal matter and affidavits to support the
    attorneys’ fees requested as sanctions.
    Fifteen months later, the trial court issued a lengthy letter ruling imposing sanctions against
    Brewer individually but not the law firm. The court ordered Brewer to complete ten hours of
    legal-ethics education and pay the movants a total of $133,415.27 in attorneys fees and expenses,
    plus $43,590 in contingent fees and expenses.19 The letter ruling generally addressed the content
    and execution of the survey, Brewer’s errors and omissions in undertaking the pretrial survey, and
    Brewer’s demeanor at the sanctions hearing. The court did not find that Brewer violated any
    disciplinary rules or other applicable authority, but instead concluded that Brewer’s conduct “taken
    19
    The breakdown of fees and expenses awarded is as follows:
    To third-party defendant Lennox Hearth Products, LLC:
    • Attorney’s Fees: $29,500.00
    • Expenses: $3,500.00
    • Contingent Attorney’s Fees and Expenses: $17,300
    To co-defendant Turner & Witt Plumbing:
    • Attorney’s Fees: $11,032.00
    • Expenses: $1,919.76
    • Contingent Attorney’s Fees & Expenses: $7,190
    To third-party defendant Strong Custom Builders, LLC:
    • Attorney’s Fees: $8,170.00
    • Expenses: $554.83
    • Contingent Attorney’s Fees: $3,000.00
    To third-party defendant Thermo Dynamic Insulation, LLC:
    • Attorney’s Fees: $16,038.00
    • Expenses: $3,738.68
    • Contingent Attorney’s Fees: $6,600
    To the subrogee insurance company, State Farm Lloyds Insurance Company:
    • Attorney’s Fees: $27,312.00
    • Contingent Attorney’s Fees: $5,000.00
    To plaintiffs Ken Teel, Becky Teel, Ross Rushing, and Meg Rushing:
    • Attorney’s Fees: $31,650.00
    • Contingent Attorney’s Fees: $4,500.00
    14
    in its entirety,” including actions of his agents and subordinates, was “an abusive litigation practice
    that harms the integrity of the justice system and the jury trial process” and was “intentional[,] in
    bad faith[,] and abusive of the legal system and the judicial process specifically.”
    With regard to the survey’s execution, the court disbelieved testimony that the polling efforts
    were random and coincidental and found Brewer was “grossly negligent” in failing to provide a
    no-contact list of parties and witnesses to the third-party vendor. In support of these findings, the
    court noted that (1) the pollster had actually made contact with represented and unrepresented parties
    and witnesses and (2) the survey database included members of the trial judge’s family and staff,
    several government employees and officials, designated third parties, and spouses of the foregoing
    without regard to whether they were represented by counsel.
    As to the survey’s contents, the trial court determined it was “designed to improperly
    influence a jury pool” by disseminating information “without regard to it[s] truthfulness or
    accuracy” and by including “several questions . . . designed to influence or alter the opinion or
    attitude of the person being polled . . . .” Rejecting Brewer’s argument that “he bears clean hands
    because the poll was a blind study conducted by a third party vendor,” the court cited Brewer’s
    testimony that he (1) bore supervisory responsibility for his employees and consultants, (2) reviewed
    and approved the poll questions, and (3) “instruct[ed] and guid[ed] the pollster on the purpose and
    composition of the poll.”
    The letter ruling does not identify the portions of the survey’s contents that were
    objectionable, improper, or inaccurate. However, the court noted that four federal district courts in
    Texas have standing orders regulating the manner of conducting community attitude studies (mock
    trials, focus groups, and the like) when the survey is conducted in the division where the case is
    15
    pending, noting one of the orders “discourages” the practice and the orders collectively “serve as
    an excellent blueprint for the manner by which a proper survey/poll should be conducted.” Though
    no similar order was in place for the underlying litigation, the trial court faulted Brewer for failing
    to adhere to similar parameters.
    Finally, the court found Brewer’s attitude in response to the sanctions motion “concerning”
    due to his (1) “nonchalant and uncaring” demeanor and (2) “repeatedly evasive” responses to
    questioning, which during a day of questioning, had prompted the court to sustain a total of four
    objections to responsiveness and twice instruct Brewer to answer the question asked.
    Brewer appealed the sanctions order and denial of his motion for continuance. The court of
    appeals affirmed, holding the trial court had authority to sanction Brewer’s conduct, the sanctions
    award was appropriate and not excessive, and any error in denying Brewer’s request for a
    continuance was harmless.20 As to the propriety of sanctions, the court found no abuse of discretion
    because the record supported the trial court’s “perce[ption] [that] Brewer’s ‘intentional and bad
    faith’ conduct in connection with the telephone survey” imperiled the court’s core judicial functions
    of “empanel[ing] an impartial jury and try[ing] a case with unintimidated witnesses.”21
    Brewer’s petition for review to this Court argues the sanctions award must be vacated
    because the record does not support the trial court’s finding that he acted in bad faith or significantly
    interfered with a core judicial function in commissioning a public opinion poll or otherwise. He
    contends both findings are necessary prerequisites to the exercise of a court’s inherent power to
    sanction. In the alternative, he urges the Court to remand for a new sanctions hearing because he
    20
    
    546 S.W.3d 866
    , 885-86 (Tex. App.—Amarillo Mar. 2018).
    21
    Id. at 881.
    16
    was not properly notified about the hearing and had inadequate time to conduct discovery and
    prepare an appropriate defense.
    II. Discussion
    The decision to impose sanctions involves two distinct determinations: (1) whether conduct
    is sanctionable and (2) what sanction to impose.22 Both decisions are subject to appellate review,
    but Brewer challenges only the former in this case. The dispositive issue on appeal is whether the
    trial court properly exercised its inherent authority to sanction Brewer based on the manner in which
    a pretrial survey was conducted on his client’s behalf in connection with complex, high-profile
    litigation. No litigant claims the trial court acted pursuant to a rule or statute authorizing sanctions
    in this instance. Nor does any litigant contend that a rule, statute, order, or any other authority
    proscribed or conscribed the use of a pretrial survey in the underlying litigation. The dispute is
    whether the latter circumstance necessarily precludes the court from imposing sanctions under its
    inherent authority or whether sanctions were permitted—with or without evidence of bad
    faith—because the trial court could have concluded that certain aspects of the survey crossed ethical
    lines and threatened the integrity of the jury system.
    We agree with the court of appeals that (1) bad faith is required to support sanctions imposed
    under a court’s inherent authority;23 (2) bad faith can exist without explicitly violating a rule, statute,
    or ethical code of conduct;24 (3) direct evidence of bad faith is not required;25 (4) an attorney acting
    22
    See In re Bennett, 
    960 S.W.2d 35
    , 39 (Tex. 1997) (sanctioning counsel requires the court to determine
    whether the attorney has abused the judicial process and what sanction is appropriate).
    
    23 546 S.W.3d at 878-79
    .
    24
    Id. at 880.
            25
    Id. at 879-80.
    17
    in bad faith can be sanctioned for conducting a pretrial attitudinal survey even when no authority
    specifically prohibits or constrains the use of such a survey;26 and (5) neither the absence of actual
    interference with the jury venire nor the potential for rectifying any harm through voir dire negates
    the existence of bad faith.27 However, mere violation of a rule, statute, or ethical standard does not
    ipso facto constitute bad faith. An error, without more, is no evidence of improper motive,28 unless
    the conduct could not have occurred without conscious wrongdoing.29
    26
    Id. at 876-78.
             27
    Id.; cf. Primrose Operating Co. Inc. v. Jones, 
    102 S.W.3d 188
    , 192 (Tex. App.—Amarillo 2003, pet. denied)
    (observing that the effect of a pretrial community attitude study—a mock trial—had been thoroughly explored during
    jury voir dire examination and a mistrial was therefore unwarranted even though plaintiffs’ counsel declined to furnish
    a list of mock-trial participants).
    28
    The cases of McWhorter v. Sheller, 
    993 S.W.2d 781
    (Tex. App.—Houston [14th Dist.] 1999, pet. denied),
    and Onwuteaka v. Gill, 
    908 S.W.2d 276
    , 280 (Tex. App.—Houston [1st Dist.] 1995, no writ), are ready examples. In
    McWhorter, an attorney failed to alert the court and opposing counsel that she was recording a telephonic conference
    for the purpose of preparing a draft order reflecting the court’s findings. Even though the order “tracked the telephone
    conference,” “the findings were specific and [the court] felt comfortable adopting them,” and counsel was not acting in
    bad faith, the court sanctioned the attorney. The court of appeals reversed, noting the record reflected “at best, some
    degree of inexperience and negligence on [the attorney’s] part, rather than an intentional act made in bad faith.” In
    Onwuteaka, the trial court struck an attorney’s plea in intervention seeking to recover a contingency fee, because he was
    not present when his case was 
    called. 908 S.W.2d at 280
    . Although the attorney timely arrived at the courthouse, he
    was told his case was set for “standby” and the clerk would call him when the case was assigned, that day or maybe the
    next.
    Id. Counsel returned
    to the courthouse as soon as he got the call, while his assistant called the court clerk to advise
    her that he was on his way.
    Id. at 280-81.
    He arrived too late, but the record bore no evidence that, before trial began,
    counsel knew the case had taken off “standby” status.
    Id. at 281.
    The court of appeals vacated the sanctions order for
    two independent reasons: (1) counsel’s conduct was merely negligent, not in bad faith as required to impose sanctions
    under a court’s inherent authority, and (2) the record did not bear evidence of flagrant bad faith as required for the
    particular sanction imposed.
    Id. at 280-81.
             29
    For example, under no circumstance could a litigant or counsel be acting innocently or in good faith while
    directing an obscene gesture to the court or a trial participant.
    18
    Pretrial surveys are not uncommon and are neither categorically permissible nor inherently
    suspect.30 And while the absence of authoritative guidance is not a license to act with impunity,31
    bad faith is required to impose sanctions under the court’s inherent authority.32 We hold the
    sanctions order in this case cannot stand because evidence of bad faith is lacking. Even if the survey
    Brewer commissioned was not flawlessly designed or executed, the record bears no evidence that
    Brewer, individually or through his agents, developed or employed the survey for an improper
    purpose. Accordingly, we need not consider whether “substantial interference with the court’s
    legitimate exercise of one of its traditional core functions” is an additional requirement, as Brewer
    asserts.33
    30
    See U.S. v. Collins, 
    972 F.2d 1385
    , 1399-1400 (5th Cir. 1992) (pretrial telephone survey in the district from
    which the jury pool was drawn did not compromise the integrity of the jury system even though it was not disclosed by
    the prosecution, offered the prosecution’s version of the evidence, and inquired as to opinions about the defendants’ guilt
    or innocence based on the evidence as presented).
    31
    See In re Bennett, 
    960 S.W.2d 35
    , 40 (Tex. 1997) (counsel knowingly undertook conduct designed to
    circumvent local rules ensuring random assignment of cases).
    32
    Roadway Exp., Inc. v. Piper, 
    447 U.S. 752
    , 767 (1980) (holding “the trial court did not make a specific
    finding as to whether counsel’s conduct constituted or was tantamount to bad faith, a finding that would have to precede
    any sanction under the court’s inherent powers.”).
    33
    See Kennedy v. Kennedy, 
    125 S.W.3d 14
    , 19 (Tex. App.—Austin 2002, pet. denied) (“A court cannot invoke
    its inherent power to sanction without some evidence and factual findings that the conduct complained of significantly
    interfered with the court’s legitimate exercise of one of its traditional core functions.”).
    19
    A. Standard of Review
    We review a trial court’s sanctions order for abuse of discretion.34 A trial court abuses its
    discretion if it acts without reference to guiding rules and principles such that the ruling is arbitrary
    or unreasonable.35 Although we view conflicting evidence favorably to the court’s decision,36 we
    are not bound by a trial court’s fact findings or conclusions of law and must, instead, review the
    entire record independently to determine whether the trial court abused its discretion.37 A decision
    lacking factual support is arbitrary and unreasonable and must be set aside.38
    B. Inherent Power to Sanction
    Various rules and statutes imbue courts with authority to sanction attorneys for professional
    lapses of one kind or another with or without bad faith.39 Courts also possess inherent powers that
    aid the exercise of their jurisdiction, facilitate the administration of justice, and preserve the
    independence and integrity of the judicial system.40 A court’s inherent authority includes the “power
    to discipline an attorney’s behavior.”41
    34
    Cire v. Cummings, 
    134 S.W.3d 835
    , 838-39 (Tex. 2004).
    35
    Id. 36 In
    re Barber, 
    982 S.W.2d 364
    , 366 (Tex. 1998).
    37
    Am. Flood Research, Inc. v. Jones, 
    192 S.W.3d 581
    , 583 (Tex. 2006).
    38
    Goode v. Shoukfeh, 
    943 S.W.2d 441
    , 446 (Tex. 1997).
    39
    
    See supra
    n.2.
    40
    Eichelberger v. Eichelberger, 
    582 S.W.2d 395
    , 399 (Tex. 1979).
    41
    See In re Bennett, 
    960 S.W.2d 35
    , 40 (Tex. 1997).
    20
    Inherent authority emanates “from the very fact that the court has been created and charged
    by the constitution with certain duties and responsibilities.”42 Indeed, courts “‘are universally
    acknowledged to be vested, by their very creation, with power to impose silence, respect, and
    decorum, in their presence, and submission to their lawful mandates.’”43 Courts are accordingly
    empowered to punish an attorney’s behavior even when the offensive conduct is not explicitly
    prohibited by statute, rule, or other authority.44
    That power is not boundless, however. The inherent authority to sanction is limited by due
    process, so sanctions must be just and not excessive.45 Moreover, “[b]ecause inherent powers are
    shielded from direct democratic controls,”46 and “[b]ecause of their very potency, inherent powers
    must be exercised with restraint[,] discretion,”47 and “great caution.”48 To that end, invocation of
    the court’s inherent power to sanction necessitates a finding of bad faith.49
    With the understanding that inherent powers must be used sparingly, our appellate courts
    have consistently held that a court’s inherent power to sanction “exists to the extent necessary to
    42
    
    Eichelberger, 582 S.W.2d at 398
    .
    43
    Chambers v. NASCO, Inc. 
    501 U.S. 32
    , 43 (1991) (quoting Anderson v. Dunn, 
    19 U.S. 204
    , 227 (1821)).
    44
    
    Bennett, 960 S.W.2d at 40
    .
    45
    Id.; TransAmerican Nat’l Gas Corp. v. Powell, 
    811 S.W.2d 913
    , 917 (Tex. 1991).
    46
    Roadway Exp., Inc. v. Piper, 
    447 U.S. 752
    , 764 (1980).
    47
    
    Chambers, 501 U.S. at 44
    ; accord Roadway 
    Exp., 447 U.S. at 764
    .
    48
    
    Chambers, 501 U.S. at 43
    (quoting Ex Parte Burr,6 L. Ed. 152 (1824)).
    49
    Roadway 
    Exp., 447 U.S. at 767
    (imposition of “any sanction under the court’s inherent authority” requires
    a finding of bad-faith conduct); see 
    Chambers, 501 U.S. at 49-50
    (1991) (“[A] federal court is [not] forbidden to sanction
    bad-faith conduct by means of the inherent power simply because that conduct could also be sanctioned under the statute
    or the Rules. A court must, of course, exercise caution in invoking its inherent power and it must comply with mandates
    of due process, both in determining that the requisite bad faith exists and in assessing fees.”).
    21
    deter, alleviate, and counteract bad faith abuse of the judicial process . . . .”50 Bad faith is not just
    intentional conduct but intent to engage in conduct for an impermissible reason, willful
    noncompliance, or willful ignorance of the facts.51 “Bad faith” includes “conscious doing of a
    wrong for a dishonest, discriminatory, or malicious purpose.”52 Errors in judgment, lack of
    diligence, unreasonableness, negligence, or even gross negligence—without more—do not equate
    50
    Houtex Ready Mix Concrete & Materials v. Eagle Const. & Envtl. Servs., L.P., 
    226 S.W.3d 514
    , 524 (Tex.
    App.—Houston [1st Dist.] 2006, no pet.); accord, e.g., Darnell v. Broberg, 
    565 S.W.3d 450
    (Tex. App.—El Paso 2018,
    no pet.); Liles v. Contreras, 
    547 S.W.3d 280
    (Tex. App.—San Antonio 2018, pet. denied); Guerra v. L&F Distribs., 
    521 S.W.3d 878
    , 890 (Tex. App.—San Antonio 2017, no pet.); Fast Invs., LLC v. Prosper Bank, No. 02-13-00026-CV, 
    2014 WL 888438
    (Tex. App.—Fort Worth Mar. 6, 2014, no pet.) (mem. op.); McDonald v. State, 
    401 S.W.3d 360
    (Tex.
    App.—Amarillo 2013, pet. ref’d); Union Carbide Corp. v. Martin, 
    349 S.W.3d 137
    (Tex. App.—Dallas 2011, no pet.);
    Ezeoke v. Tracy, 
    349 S.W.3d 679
    (Tex. App.—Houston [14th Dist.] 2011, no pet.); Dike v. Peltier Chevrolet, Inc., 
    343 S.W.3d 179
    (Tex. App.—Texarkana 2011, no pet.); Wythe II Corp. v. Stone, 
    342 S.W.3d 96
    , 113 (Tex. App.—Beaumont
    2011, pet. denied); Davis v. Rupe, 
    307 S.W.3d 528
    , 531 (Tex. App.—Dallas 2010, no. pet.); Finlan v. Peavy, 
    205 S.W.3d 647
    (Tex. App.—Waco 2006, no pet.); Howell v. Tex. Workers’ Comp. Comm’n, 
    143 S.W.3d 416
    , 446-47 (Tex.
    App.—Austin 2004, pet. denied); McWhorter v. Sheller, 
    993 S.W.2d 781
    (Tex. App.—Houston [14th Dist.] 1999, pet.
    denied); Keithly v. P.G.D., Inc., No. 08-99-00278-CV, 
    2000 WL 1681066
    (Tex. App.—El Paso Nov. 9, 2000, no pet.)
    (mem. op.); Williams v. Azko Nobel Chems. Inc., 
    999 S.W.2d 836
    , 843 (Tex. App.—Tyler 1999, no pet.); Onwuteaka
    v. Gill, 
    908 S.W.2d 276
    , 280 (Tex. App.—Houston [1st Dist.] 1995, no writ); Kutch v. Del Mar Coll., 
    831 S.W.2d 506
    ,
    510 (Tex. App.—Corpus Christi 1992, no writ); see also Clark v. Bres, 
    217 S.W.3d 501
    , 512 (Tex. App.—Houston [14th
    Dist.] 2006, pets. denied) (“Even in the absence of an applicable rule or statute, courts have the authority to sanction
    parties for bad faith abuses if it finds that to do so will aid in the exercise of its jurisdiction, in the administration of
    justice, and the preservation of its independence and integrity.”).
    Some courts have further articulated, as an additional requirement, that “the conduct complained of significantly
    interfered with the court’s legitimate exercise of one of its traditional core functions.” Kennedy v. Kennedy, 
    125 S.W.3d 14
    , 19 (Tex. App.—Austin 2002, pet. denied) (party’s actions subjected her to contempt of court but not sanctions under
    a statute or rule, or even under the court’s inherent power to sanction for abuse of the judicial process, which requires
    evidence and findings of significant interference with core judicial functions (citing Kutch, 
    831 S.W.2d 506
    , 510 (Tex.
    App.—Corpus Christi 1992, no writ), which articulates bad faith as a predicate to inherent-authority sanctions)). But
    see In re J.V.G., No. 09-06-015CV, 
    2007 WL 2011019
    , at *5 (Tex. App.—Beaumont July 12, 2007, no pet.) (mem. op.)
    (upholding sanctions because counsel’s pattern of conduct “significantly interfered” with core judicial functions and
    stating “bad faith” is “one basis for imposing inherent authority sanctions” but “broader considerations are involved when
    reviewing the propriety of sanctions imposed”).
    51
    Cf. Assoc. Indem. Corp. v. CAT Contracting, Inc., 
    964 S.W.2d 276
    , 285 (Tex. 1998) (explaining in the surety
    context that “‘bad faith’ means more than merely negligent or unreasonable conduct; it requires proof of an improper
    motive or wilful ignorance of the facts”); Citizens Bridge Co. v. Guerra, 
    258 S.W.2d 64
    , 69-70 (Tex. 1953) (willful
    ignorance is the equivalent of bad faith).
    52
    Pearson v. Stewart, 
    314 S.W.3d 242
    , 248 (Tex. App.—Fort Worth 2010, no pet.); Zuehl Land Dev., LLC v.
    Zuehl Airport Flying Cmty. Owners Ass’n, Inc., 
    510 S.W.3d 41
    , 53 (Tex. App.—Houston [1st Dist.] 2015, no pet.);
    Robson v. Gilbreath, 
    267 S.W.3d 401
    , 407 (Tex. App.—Austin 2008, pet. denied); Elkins v. Stotts-Brown, 
    103 S.W.3d 664
    , 669 (Tex. App.—Dallas 2003, no pet.).
    22
    to bad faith.53 Improper motive,54 not perfection,55 is the touchstone. Bad faith can be established
    with direct or circumstantial evidence, but absent direct evidence, the record must reasonably give
    rise to an inference of intent or willfulness.56
    An illustrative case involving the use of inherent authority to sanction attorney misconduct
    is In re Bennett, which involved an attorney’s plan to deliberately circumvent rules implementing
    random assignment of cases in the district courts.57 The attorney sequentially filed seventeen
    lawsuits with the same factual allegations and the same legal claims against the same defendants,
    but with different plaintiff groups.58 Each case was randomly assigned, but plaintiffs’ counsel
    instructed the clerk of the court not to prepare service of citation for the first sixteen filings.59 Mere
    hours after securing assignment to a particular judge for the seventeenth lawsuit, plaintiffs’ counsel
    amended the petition in that case to add approximately seven hundred plaintiffs.60 Soon after,
    counsel attempted to nonsuit the sixteen previously filed lawsuits.61 The trial judge assigned to the
    53
    See Assoc. 
    Indem., 964 S.W.2d at 285
    (discussing bad faith in the surety context); Gomer v. Davis, 
    419 S.W.3d 470
    , 478 (Tex. App.—Houston [1st Dist.] 2013, no pet.); 
    Elkins, 203 S.W.3d at 664
    .
    54
    
    Zuehl, 510 S.W.3d at 54
    ; Dike v. Peltier Chevrolet, Inc., 
    343 S.W.3d 179
    , 194 (Tex. App.—Texarkana 2011,
    no pet.); 
    Robson, 267 S.W.3d at 407
    .
    55
    See 
    Dike, 343 S.W.3d at 191
    ; cf. Cosgrove v. Grimes, 
    774 S.W.2d 662
    , 664-65 (Tex. 1989) (good-faith
    defense to a legal malpractice action is governed by an objective inquiry: “An attorney who makes a reasonable decision
    in the handling of a case may not be held liable if the decision later proves to be imperfect.”).
    56
    
    Zuehl, 510 S.W.3d at 54
    ; 
    Dike, 343 S.W.3d at 194
    .
    57
    
    960 S.W.2d 35
    , 36-37 (Tex. 1997).
    58
    Id. at 36.
             59
    Id. 60 Id.
    at 36-37.
    61
    Id. at 37.
    23
    first-filed case sanctioned plaintiffs’ counsel for knowingly and intentionally violating rules
    providing for random assignment.62 Plaintiffs’ counsel admittedly gamed the system to ensure
    assignment to a particular court, but such activities were not expressly prohibited.63 We nevertheless
    upheld the sanctions order.64 We considered counsel’s overall course of conduct as well as his
    expressed intent and held that subversion of random assignment procedures is “an abuse of the
    judicial process” that “if tolerated, breeds disrespect for and threatens the integrity of our judicial
    system.”65 Bennett involved rules that did not specifically prohibit the attorney’s conduct, but the
    attorney’s filings exhibited a pattern giving rise to an inference of improper motive, which he
    admitted.
    We have had few occasions to consider conduct sanctionable only under a court’s inherent
    authority, and when we have done so, we have not explicitly articulated bad faith as a predicate
    finding. But we have used equivalent language;66 we have not upheld a sanction where bad faith
    conduct was lacking; and we have observed that the severity of the sanction imposed turns on the
    62
    Id. 63 Id.
             64
    Id. at 40.
             65
    Id. 66 See,
    e.g., 
    Bennett, 960 S.W.2d at 40
    (stating courts have inherent authority to sanction attorneys who “abuse
    [] the judicial process” and citing Lawrence v. Kohl, 
    853 S.W.2d 697
    , 700 (Tex. App.—Houston [1st Dist.] 1993, no
    writ), and Kutch v. Del Mar College, 
    831 S.W.2d 506
    , 509-10 (Tex. App.—Corpus Christi 1992, no writ), for the
    proposition that “trial courts have the power to sanction parties for bad faith abuse of the judicial process not covered
    by rule or statute” (emphasis added));
    id. (noting the
    egregious conduct at issue there would “if tolerated, breed[]
    disrespect for and threaten[] the integrity of our judicial system”); see also Abuse, OXFORD AMERICAN DICTIONARY &
    THESAURUS (3d ed. 2010) (“use something to bad effect or for a bad purpose”); Abuse, WEBSTER’S SECOND NEW
    UNIVERSITY DICTIONARY 69 (1984) (“to use wrongly or improperly”).
    24
    degree of bad faith.67 Today’s concurring opinion agrees that bad faith is a prerequisite to a
    sanctions award, but only for certain sanctions, like attorney’s fees, and not other types of sanctions,
    like requiring hours of legal-ethics education.68 The distinction the concurrence makes lacks clarity
    and provides no guidance to trial courts.69 More significantly, it ignores decades of jurisprudence
    that has ably guided Texas courts,70 is derived from a misreading of the Supreme Court’s opinion
    67
    See Altesse Healthcare Sols. v. Wilson, 
    540 S.W.3d 570
    , 575-76 (Tex. 2018) (“extreme sanctions” like
    death-penalty sanctions require flagrant bad faith).
    68
    Post at 6-7.
    69
    In urging bad faith is required only for some sanctions and not others, the concurrence cites three cases as
    allowing courts to invoke inherent authority to impose sanctions based only on “significant interference” with core
    judicial functions. Post at 8-9. Two of those cases do not so hold, see infra n. 70, but more problematically, the
    concurrence never says whether that is the standard and, if so, how that standard is satisfied on this record. Indeed, the
    concurrence does not identify any standard as guiding invocation of a court’s inherent authority to sanction parties and
    counsel. The concurrence studiously avoids the issue, but as the highest civil court in the state, we have a duty to
    establish standards and settle the law, not unsettle the law and leave the applicable standards in doubt.
    70
    
    See supra
    n.50. With the weight of authority decidedly in opposition, the concurrence’s contrary view rests
    on a single unpublished case with flawed reasoning that has not been followed by any other court, including its own.
    Post at 9 (citing In re J.V.G., No. 09-06-015CV, 
    2007 WL 2011019
    (Tex. App.—Beaumont July 12, 2007, no pet.)
    (mem. op.)). But see Wythe II Corp. v. Stone, 
    342 S.W.3d 96
    , 113 (Tex. App.—Beaumont 2011, pet. denied) (observing
    inherent authority to sanction exists “to the extent necessary to deter, alleviate, and counteract bad faith abuse of the
    judicial process”). The opinion in J.V.G. states that bad faith is but one basis for imposing sanctions and holds sanctions
    were proper there for a pattern of conduct that “significantly interfered with” a core judicial function.
    Id. at *5-8.
    But
    all of the cases J.V.G. relied on treated “significant interference” as a required component of a bad-faith finding, not as
    an alternative standard. See In re K.A.R., 
    171 S.W.3d 705
    , 712 n.3, 714-15 (Tex. App.—Houston [14th Dist.] 2005, no
    pet.) (observing bad-faith conduct findings were unchallenged and conduct significantly interfered with core judicial
    functions); Kings Park Apts., Ltd. v. Nat’l Union Fire Ins. Co., 
    101 S.W.3d 525
    , 541 (Tex. App.—Houston [1st Dist.]
    2003, pet. denied) (evidence that a party instructed a paralegal to steal documents from the judge’s chambers authorized
    sanctions under the trial court’s inherent authority); Roberts v. Rose, 
    37 S.W.3d 31
    (Tex. App.—San Antonio 2000, no
    pet.) (“Roberts’s deliberate acts of bad faith throughout his representation” were evidence of bad faith that supported
    the imposition of sanctions against him).
    The concurrence also misstates the holdings in Kennedy v. Kennedy, 
    125 S.W.3d 14
    , 19 (Tex. App.—Austin
    2002, no pet.), and McWhorter v. Sheller, 
    993 S.W.2d 781
    , 789 (Tex. App.—Houston [14th Dist.] 1999, pet. denied),
    as rejecting bad faith as the guiding standard. But both Kennedy and McWhorter hold only that sanctions not authorized
    by rule or statute cannot stand without a finding and evidence of significant interference with core judicial functions,
    an issue raised here that we do not reach. Notably, both courts relied on Kutch v. Del Mar College, which articulates
    the standard as requiring both bad faith and significant interference. 
    831 S.W.2d 506
    , 509-10 (Tex. App.—Corpus
    Christi 1992, no writ) (“We hold Texas courts have inherent power to sanction for bad faith conduct during litigation.”).
    More to the point, the Austin and Houston courts of appeals have long articulated the standard for inherent-authority
    sanctions as requiring bad faith. 
    See supra
    n.50.
    25
    in Chambers v. NASCO, Inc.,71 and inverts the analysis by looking to the particular sanction imposed
    to determine whether conduct is sanctionable in the first instance.72 But whether counsel should
    71
    The concurrence misconstrues Chambers v. NASCO, Inc., 
    501 U.S. 32
    (1991), as requiring bad faith to
    support inherent-authority sanctions only when the court chooses attorney’s fees as the particular sanction. Post at 6.
    Of course, it is true the Supreme Court required bad faith to support an award of attorney’s fees as a sanction, because
    bad faith is necessary whenever a court invokes inherent authority to impose any sanction. Roadway Exp., Inc. v. Piper,
    
    447 U.S. 752
    , 767 (1980). But Chambers actually involves the analytically obverse issue—whether attorney’s fees could
    ever be imposed as a sanction in light of the American Rule’s restriction on fee shifting. 
    Chambers, 501 U.S. at 45
    , 51;
    see Travelers Indem. Co. v. Mayfield, 
    923 S.W.2d 590
    , 594 (Tex. 1996) (allowing trial courts to award attorney’s fees
    “under the guise of ‘inherent authority’ would constitute a judicial end-run around the statutory fee-shifting scheme”).
    The Court held attorney’s fees could indeed be awarded as a sanction under a court’s inherent authority,
    id. at 51,
    57,
    and more recently has clarified that such an award is limited to only those fees causally related to the bad faith conduct.
    Goodyear Tire & Rubber Co. v. Heager, 
    137 S. Ct. 1178
    , 1184 (2017) (a federal court’s inherent authority to award
    attorney’s fees as a sanction for bad-faith conduct is limited to the fees the innocent party incurred solely because of the
    misconduct). So, while trial courts do not have inherent authority to award attorney’s fees when not provided by contract
    or statute, courts have inherent authority to impose sanctions for bad-faith conduct and those sanctions can include
    attorney’s fees incurred because of the misconduct.
    The Supreme Court cases the concurrence cites are not inconsistent with our holding today. Post at 6-7. Those
    cases affirm that courts possess inherent authority to enforce their lawful mandates by contempt, manage their dockets,
    and dismiss with prejudice cases involving deliberate and undue delay. See Young v. U.S. ex rel Vuitton et Fils S.A., 
    481 U.S. 787
    , 796 (1987) (criminal contempt power); Illinois v. Allen, 
    397 U.S. 337
    , 343 (1970) (criminal contempt power);
    Link v. Wabash R. Co., 
    370 U.S. 626
    , 630-31 (1962) (docket management and dismissal with prejudice). Contempt
    requires willful disobedience—engaging in specifically and definitely prohibited conduct. See Lee v. State, 
    799 S.W.2d 750
    , 753 (Tex. Crim. App. 1990) (“Because it is the disobedience of the inherent authority of the court that is at issue,
    it follows that a court, before exercising its contempt powers, must have provided the person it seeks to punish with
    specific and definite notice of those acts which he may or may not perform without the risk of being held in contempt.”);
    accord, e.g., 
    Allen, 397 U.S. at 353
    (holding a defendant can be excluded from trial for stubbornly defiant, contumacious,
    and disruptive behavior after being warned by the judge to cease and desist). Here, the trial court neither exercised its
    contempt power nor could on this record. What is more, this case involves inherent authority to sanction, not the court’s
    inherent authority to manage a docket. As to the former, Link, which involved dismissal with prejudice as a sanction
    for deliberate dilatory conduct, accords with our analysis. See 
    Link, 370 U.S. at 630-32
    (“[I]t could reasonably be
    inferred from [petitioner’s] absence [at a court-ordered hearing and] from the drawn-out history of the litigation that
    petitioner had been deliberately proceeding in dilatory fashion.”). The concurrence’s citation to Anderson v. Dunn, 
    19 U.S. 204
    , 227 (1821), is confounding as that case involves inherent powers of Congress to compel attendance at
    contempt proceedings, which is not even close to being the same issue.
    72
    Sanctioning counsel involves a two-step determination: “[1] whether the attorney has abused the judicial
    process, and, [2] if so, what sanction would be appropriate.” In re Bennett, 
    960 S.W.2d 35
    , 39 (Tex. 1997) (quoting
    Cooter & Gell v. Hartmax Corp., 
    496 U.S. 384
    , 396 (1990))). The concurrence’s analysis puts the proverbial cart before
    the horse, collapsing the second inquiry—what sanction is appropriate—onto the first—whether conduct is sanctionable
    at all. This root flaw is most readily apparent in the discussion regarding sanctions for spoliation. Post at 5. Trial courts
    have some discretion to fashion an appropriate remedy for discovery abuse, including spoliation, but whether spoliation
    occurred at all depends on the existence of a duty to preserve evidence, which is a question of law. Brookshire Bros.,
    Ltd. v. Aldridge, 
    428 S.W.3d 9
    , 14, 20 (Tex. 2014) (“[A] spoliation analysis involves a two-step judicial process: (1) the
    trial court must determine, as a question of law, whether a party spoliated evidence, and (2) if spoliation occurred, the
    court must assess an appropriate remedy . . . Upon a finding of spoliation, the trial court has broad discretion to impose
    a remedy that, as with any discovery sanction, must be proportionate[.]”); Wal-Mart Stores, Inc. v. Johnson, 
    106 S.W.3d 718
    , 722 (Tex. 2003) (declining to consider whether a particular sanction for spoliation was justified because the
    26
    receive any sanction at all is a serious matter that impugns counsel’s professional judgment and
    ethical standing. It must be treated as such.
    Requiring a predicate finding of bad faith before imposing sanctions under the amorphous
    and uniquely powerful inherent authority to sanction does not “handcuff[]” courts as the concurrence
    says.73 Courts have many tools at their disposal under rules and statutes that are relatively specific
    in defining the duties imposed and the conduct proscribed, many of which do not require bad faith
    or its equivalent.74 But to wield inherent powers of intrinsic potency and unconstrained breadth
    necessitates the restraint and caution the bad-faith predicate encapsulates.75
    C. Brewer’s Conduct
    In imposing sanctions on Brewer, the trial court took issue with certain aspects of the
    telephone survey’s contents and execution and found Brewer’s courtroom demeanor disconcerting.
    Though the survey Brewer commissioned is not without its faults, the evidence shows he undertook
    reasonable efforts to secure a third-party industry professional to create a relatively balanced public
    defendant had no duty to preserve the evidence in question, so no sanction was warranted in the first place). As to
    remedies, “spoliation is essentially a particularized form of discovery abuse” that is sanctionable in accordance with Civil
    Procedure Rule 215. Brookshire Bros., Ltd. v. 
    Aldridge, 428 S.W.3d at 18
    , 21; see TEX. R. CIV. P. 215.2-.3 (sanctions
    for discovery abuse include attorney’s fees and an order designating “facts shall be taken to be established for the
    purposes of the action in accordance with the claim of the party obtaining the order”).
    73
    Post at 2-3.
    74
    
    See supra
    n.2 & infra n.76.
    75
    By merely rubber stamping amorphous trial court “findings” that are neither facts nor conclusions of law, the
    concurrence proves the point. See post at 9-10. Worse, the concurrence misapprehends the applicable standard of review
    and fails to identify any guiding principles governing the trial court’s discretion. “In reviewing sanctions orders, the
    appellate courts are not bound by a trial court’s findings of fact and conclusions of law; rather, appellate courts must
    independently review the entire record to determine whether the trial court abused its discretion.” Am. Flood Research,
    Inc. v. Jones, 
    192 S.W.3d 581
    , 583 (Tex. 2006); see Cire v. Cummings, 
    134 S.W.3d 835
    , 838-39 (Tex. 2004) (a court
    abuses its discretion if it acts without reference to guiding rules and principles). An opinion, no mater how genuinely
    held, must nonetheless be supported by evidence and must adhere to guiding principles. The concurrence identifies
    neither. If the concurrence is embracing “significant interference with a core judicial function” as an additional or
    alternative standard, it is impossible to discern.
    27
    opinion survey for random administration. The record bears no direct, or even circumstantial,
    evidence of bad faith.
    Brewer did not disobey any court order, knowingly or otherwise. The trial court did not find
    that Brewer violated any disciplinary rule, nor is there evidence Brewer knowingly violated any
    disciplinary rule.76 Neither is there evidence that Brewer knew, or even had reason to believe, that
    a randomly generated database of roughly seven percent of the county population would result in
    any touch points connected to this case, let alone many. At worst, Brewer was lax in failing to
    ensure the survey was not totally random by securing the exclusion of case-related individuals from
    the survey database.77 Leaving the matter entirely in a third party’s hands could arguably constitute
    gross negligence, as the trial court found, but it does not give rise to a reasonable inference of bad
    faith. Reviewing the totality of the evidence leads us to conclude the trial court’s concerns about
    the survey were reasonable, but the court’s finding of bad faith is factually unsupported.
    76
    The trial court’s referral of the matter to the Commission for Lawyer Discipline is one method available to
    courts to help ensure ethical lapses are disciplined, when warranted, according to the processes, procedures, and
    standards of review applicable to all attorneys. If a judge has knowledge of unethical conduct, the judge can, and indeed
    must, refer the matter for disciplinary proceedings. See TEX. CODE JUD. CONDUCT, CANON 3(d)(2); TEX. DISCIPLINARY
    RULES OF PROF’L CONDUCT R. 8.03(a); cf. CODE OF CONDUCT FOR U.S. JUDGES cmt. 3(B)(6); Comm’n for Lawyer
    Discipline v. Cantu, 
    587 S.W.3d 779
    , 784 (Tex. 2019) (“The obligation to report attorney misconduct [to the State Bar]
    applied doubly to Judge Isgur, who is not only a judge but a licensed Texas attorney.”); Remington Arms Co., Inc. v.
    Caldwell, 
    850 S.W.2d 167
    , 172 (Tex. 1993) (“[T]he court itself is obligated to refer a lawyer to appropriate authorities
    to answer for unprofessional conduct of which the judge is aware.”).
    77
    Ensuring removal of individuals directly connected to a case should be relatively straightforward, but
    scrubbing a survey database of every person related to or affiliated with someone directly connected to a lawsuit may
    be difficult, if not infeasible, particularly when businesses, governmental entities, and other organizations are involved.
    Many names and surnames are common; relatives do not always share the same surname; relatives do not necessarily
    share the same address; and many people can be reached at more than one telephone number.
    28
    1. Public Opinion Surveys
    Pretrial surveys are a useful litigation tool “to conduct research, get reliable results (both
    quantitative and qualitative), and create a winning trial strategy,” while also “saving the [law] firm
    time, money, and resources in trial preparation.”78 In one form or another, surveys of the community
    from which the jury will be summoned have been conducted for almost eighty years.79 Such surveys
    have even been conducted without rebuke in high-profile cases such as the Boston Bomber case,80
    the Oklahoma City bombing case,81 the Ted Bundy trial,82 and the Harrisburg-Seven trial.83
    Attorneys frequently rely on community surveys in complex commercial litigation and obscenity
    prosecutions,84 and many law review articles, practice treatises, and other reliable secondary sources
    cite “public opinion surveys,” “community surveys,” and “opinion polls” as valid methods of
    78
    Richard H. Middleton, Jr., Competitive Pretrial Intelligence: Can Mock Trials and Focus Groups Be
    Advanced?, 2002 ATLA-CLE 1361 (July 2002) (also noting that surveys were empirically tested and found to be more
    reliable and cost-effective than mock trials and focus groups in pretrial research and preparation).
    79
    Cases from as early as the 1940s discuss the use of pretrial community surveys or public opinion research
    to support litigants’ claims. See, e.g., Oneida, Ltd., v. Nat’l Silver Co., 
    25 N.Y.S.2d 271
    , 286 (N.Y. Sup. Ct. 1940)
    (housewives surveyed using the litigants’ silverware patterns to determine whether one company had appropriated the
    other’s design).
    80
    Motion for Change of Venue at 1, United States v. Tsarnaev, No-13-10200-GAO, 
    2014 WL 4823882
    , at *1
    (D. Mass. Sept. 24, 2014).
    81
    See Christina Studebaker & Steven Penrod, Pretrial Publicity, the Media, the Law, and Common Sense, 3
    PSYCHOL. PUB. POL’Y & L. 428, 450 (1997) (citing the trials of McVeigh and Nichols for employing “the use of a media
    analysis and public opinion surveys quite well”).
    82
    Bundy v. Dugger, 
    850 F.2d 1402
    , 1425 (11th Cir. 1988) (refusing to presume prejudice where a pretrial public
    opinion poll was conducted to determine community familiarity with serial killer Ted Bundy and opinions about his
    guilt).
    83
    See Rachel Hartje, Comment, A Jury of Your Peers?: How Jury Consulting May Actually Help Trial Lawyers
    Resolve Constitutional Limitations Imposed on the Selection of Juries, 41 CAL. W. L. REV. 479, 491-92 (2005).
    84
    See Gabriel M. Gelb & Betsy D. Gelb, Internet Surveys for Trademark Litigation: Ready or Not, Here They
    Come, 97 TRADEMARK REP. 1073, 1086–87 (2007); see also Schering Corp. v. Pfizer Inc., 
    189 F.3d 218
    , 234 (2d Cir.
    1999), as amended on reh’g (Sept. 29, 1999) (misrepresentation case dealing with pharmaceutical sales); Com. v.
    Trainor, 
    374 N.E.2d 1216
    , 1220 (Mass. 1978) (obscenity prosecution).
    29
    determining the community’s attitude toward the parties, witnesses, or issues in a particular case.85
    Examples of pretrial surveys are found in case law from almost every state and in the federal judicial
    system. Such surveys are not inherently improper.
    United States v. Collins is a case in point.86 Collins was an appeal from a federal judge’s
    bribery conviction. Before the bribery case went to trial, the prosecutors commissioned a telephone
    survey of 457 respondents from within the district, asking questions related to the impending trial
    and specifically identifying the defendants by name.87 Notably, “after hearing a recitation of the
    prosecution’s version of the evidence against the [judge and a co-defendant], those polled were
    asked whether they thought the defendants were ‘definitely guilty, probably guilty, probably not
    guilty, definitely not guilty or do you have no opinion in this case.’”88 A majority of the respondents
    answered that the defendants were definitely or probably guilty.89
    When the defendants learned about the survey, they reported it to the district court.90 The
    court ordered the prosecution to turn over all polling material and, on review, determined the polling
    issue was a “red herring” and “nothing had been done to compromise the integrity of jury
    85
    See, e.g., § 14:10: Jury Selection Based on Juror Profiles and Investigations, JURY SELECTION: THE LAW,
    ART, AND SCIENCE OF SELECTING A JURY, Thompson Reuters (2018); Franklin Strier & Donna Shestowsky, Profiling
    the Profilers: A Study of the Trial Consulting Profession, Its Impact on Trial Justice and What, If Anything, to Do About
    It, 1999 WIS. L. REV. 441, 444 (1999).
    86
    
    972 F.2d 1385
    (5th Cir. 1992).
    87
    Id. at 1398
    & n.18.
    88
    Id. at 1398
    (footnote omitted).
    89
    Id. 90 Id.
    30
    selection.”91 The court declined to turn over the polling material to the defendants until after trial
    and later denied their motion for a new trial. The court held the poll had not undermined the
    integrity of the jury, noting none of the jurors who served on the jury had been contacted and the
    matter had been adequately covered in voir dire questioning.92
    On appeal, the defendants challenged the survey under various theories. The Fifth Circuit
    held the survey did not violate the defendants’ due process rights in any respect.93 The appellate
    court agreed with the district court that complaints about the poll were a red herring.94 The court
    concluded that pretrial message testing did not give the government an unfair advantage at trial and
    no fundamental unfairness ensued from the district court’s decision to withhold disclosing the
    polling materials to the defendants until after the trial.95 The court affirmed the convictions, holding,
    in relevant part, that the government’s commencement of a telephone survey did not violate the
    defendants’ due process rights.96
    As Collins demonstrates, pretrial telephone surveys in the district from which the jury pool
    is drawn are not necessarily unfair or improper. But when zealously pursued without fidelity to rules
    of professional ethics, community research activities—regardless of which side employs
    them—have the potential to taint the jury pool and threaten the functioning of the judicial system.
    91
    Id. 92 Id.
            93
    Id. at 1398
    -99.
    94
    Id. at 1398
    .
    95
    Id. at 1399.
            96
    Id. at 1415.
    31
    Concerns about undisclosed and unsupervised survey activities in the course of pending litigation
    are not unfounded, especially when a trial date is impending. Indeed, any type of community
    outreach—whether it be surveys, overt media engagement, or web-based activities—has the
    potential to impact the jury-selection process. A campaign of disinformation, in whatever form,
    undermines the sanctity of the judicial process and is inimical to the constitutional promise of a fair
    and impartial jury trial. It cannot be tolerated.
    Lack of specific guidance on the form, content, and timing of community research in
    connection with pending litigation suggests such endeavors should be undertaken with great caution
    and a healthy dose of trepidation. When attitudinal research is conducted in the community from
    which the venire will be empaneled, they can present fertile ground for mischief and misadventure
    if adequate safeguards are lacking. A handful of federal courts in Texas have standing orders
    acknowledging that litigation focus testing is routinely employed but can impact the jury-selection
    process.97 The standing orders do not prohibit use of surveys as a litigation tool; rather, they
    regulate the practice when it occurs in the county of suit.98 Collectively, the orders (1) require
    pretrial notice of intent to conduct such a study; (2) require disclosure (to varying degrees) of the
    methodology; (3) temporally limit proximity to trial; and (4) require in camera submission of each
    participant’s name and address in advance of the pre-trial conference. No such order was in place
    here.
    97
    The Honorable Ron Clark, E.D.T.X. Standing Order RC-47 (Aug. 11, 2010); The Honorable Rodney Gilstrap
    and the Honorable Roy Payne, E.D.T.X. Standing Order Regarding Mock Juries (Feb. 3, 2012); The Honorable Robert
    Schroeder, E.D.T.X. Standing Order Regarding Mock Juries (Jan. 15, 2016); Kacy Miller, A Primer on EDTX Jury
    Research          Rules,       COURTROOMLOGIC CONSULTING (Mar.                                   2,    2017),
    http://courtroomlogic.com/2017/03/02/edtx-jury-research-rules/.
    98
    
    See supra
    n.97.
    32
    Implementation of Brewer’s survey in Lubbock County was not perforce impermissible, but
    it brought the survey’s imperfections into sharper focus. Nevertheless, considering the survey
    process as a whole, we cannot agree the survey’s ostensible shortcomings create a reasonable
    inference of bad faith. Evidence that the survey database and survey respondents were randomly
    selected—without any input by Brewer or his staff—was unrefuted. And the record does not
    support the allegation that anyone in particular was “targeted.” Nor is there evidence that the size
    of the survey database suggested anything untoward. Genuine inaccuracies in the formulation of
    litigation statements tested in Brewer’s quite lengthy survey are debatable, but any such defects were
    isolated and few and far between. The survey reflects reasonable efforts to achieve a reasonable
    degree of balance. Not perfect, but reasonable.99
    The survey efforts bear other markers of good faith:
    (1) Qualified Third-Party Experts.100 Brewer engaged an independent, internationally
    recognized research organization to design and implement the survey.101 As a member of the
    American Association for Public Opinion Research, Public Opinion Strategies was required to
    follow industry standards that include prohibiting push polls. Brewer and his firm were privy to the
    99
    The parties present a false dichotomy between impermissible push polls and legitimate survey research. As
    the testimony of the movants’ expert affirms, a survey could have aspects of both—neither all bad nor all good.
    100
    Cf. Tex. Aeronautics Comm’n v. Braniff Airways, Inc., 
    454 S.W.2d 199
    (Tex. 1970) (qualifications of the
    researcher important in determining reliability of survey); Baumholser v. Amax Coal Co., 
    630 F.2d 550
    , 552-53 (7th Cir.
    1980) (a survey conducted by “qualified experts” in market research and public opinion helps provide “a substantial
    showing of reliability”); Sanchez v. Cegavske, 
    214 F. Supp. 3d 961
    , 970 (D. Nev. 2016) (“Generally, experts who design,
    conduct, and analyze a survey should have extensive training in the social sciences which includes methods, sampling,
    and statistics work.”); G. v. Hawaii, Dept. of Human Servs., 
    703 F. Supp. 2d 1112
    , 1125 (D. Haw. 2010) (“[T]he persons
    conducting the survey must be experts[.]”) (quoting Pitts. Press Club v. U.S, 
    579 F.2d 751
    , 758 (3d Cir. 1978)).
    101
    Public Opinion Strategies has been an industry-recognized research firm for more than twenty years, has
    conducted over 14,000 projects for scientific and political clients, and is headed by an individual with leadership
    positions in ethics organizations governing public opinion research internationally.
    33
    survey questions and had an opportunity to provide input, but were screened off from critical aspects
    by Public Opinion Strategies’ use of third-party vendors to create the survey database and conduct
    the survey. This is consistent with industry practice and case law on pretrial surveying.102 Barring
    red flags or other indicia of untrustworthiness—and the record here bears no evidence of either—one
    can reasonably presume qualified third-party research professionals will perform their services in
    accordance with industry standards.
    (2) Proper Relevant Universe and Randomly Drawn Representative Sample.103                                    In
    professional surveying research, the “relevant universe” refers to the universe of people most
    relevant to the issue being studied.104 Defining the universe is a methodological choice designed to
    ensure a statistically significant result. Ordinarily, a prudent litigant might avoid the county of suit
    to avoid even the appearance of impropriety. But attitudinal studies conducted in other jurisdictions
    might not produce an appropriately representative sample or a statistically valid result.
    Carter and Brewer reasonably explained why Lubbock County was chosen for the pretrial
    survey. The explosion, the moratoriums, the plaintiffs’ own survey efforts, and enhanced media
    102
    Tunnell v. Ford Motor Co., 
    330 F. Supp. 2d 707
    , 719-20 (W.D. Va. 2004) (blind surveys are preferred as
    a method for avoiding bias where the interviewers and participants are “blind to the purpose and sponsorship of the
    survey” and “attorneys are excluded from any part in conducting interviews and tabulating results”); Pitts. Press 
    Club, 579 F.2d at 758
    (surveys should be conducted “independently of the attorneys” and “the interviewers,” “[survey]
    designers,” and “[survey] Respondents” should all be “unaware of the purposes of the survey or litigation”).
    103
    County of Kenosha v. C&S Mgmt., Inc., 
    588 N.W.2d 236
    , 253 (Wis. 1999) (examining relevant population);
    Nat’l Football League Props., Inc. v. N.J. Giants, Inc., 
    637 F. Supp. 507
    , 513-14 (D.N.J. 1986) (analysis of survey began
    with universe selected for the survey conducted).
    104
    For example, in trademark litigation, the relevant universe would be people in the market who would
    purchase a product and be exposed to and confused by the competing product. See, e.g., Nat’l Football League 
    Props., 637 F. Supp. at 514
    (survey properly conducted in a community of concentrated support for the Giants). In change of
    venue cases, the relevant universe would be the community the party believes has been tainted or prejudiced in some
    way. See, e.g., U.S. v. Rodriguez, 
    581 F.3d 775
    , 785 (8th Cir. 2009) (discussing several cases where public opinion polls
    were introduced in change-of-venue motions based on community prejudice).
    34
    coverage took place in Lubbock County. Carter also explained that other jurisdictions may not be
    as prone to significant lightning events as Lubbock County. Brewer and Carter provided specific
    reasons why Lubbock County residents were uniquely situated to properly evaluate the impact of
    media coverage on public opinion and test themes and messages that would resonate with the
    relevant community. The record bears no evidence these reasons were false or otherwise pretextual.
    As to sample size, no one has asserted that completing 300 surveys or assembling a survey
    database of 20,000 was abnormal or improper.105 A representative sample is required to ensure
    research results are not skewed, and the results here show a statistically acceptable margin of error.
    While significantly overdrawing from a sample could suggest improper motives for conducting a
    survey, there is no evidence that occurred here.
    (3) Adherence To Generally Accepted Standards. The record lacks evidence that the sample,
    questionnaire, and interviews were designed without adhering to generally accepted standards of
    objective procedure and statistics in the research field. Brewer’s firm was not entirely hands off in
    formulating the survey questions, but Carter’s input was limited and Brewer’s was minimal, and
    neither participated in the survey administration process.106 The trial court observed that Brewer was
    the customer who told the retailer what to do. But by engaging a third-party professional to design
    and implement the survey, the retailer was subject to and constrained by professional guidelines and
    ethical standards. The American Association for Public Opinion Research, the European Society
    105
    See U.S. v. Collins, 
    972 F.2d 1385
    (5th Cir. 1992) (finding no adverse jury impact arising from a telephone
    survey of 457 local respondents in connection with a high-profile criminal trial).
    106
    See Pitts. Press 
    Club, 579 F.2d at 758
    (“[T]he survey must be conducted independently of the attorneys
    involved in the litigation.”); G. v. Hawaii, Dept. of Human Servs., 
    703 F. Supp. 2d 1112
    , 1125 (D. Haw. 2010) (same);
    
    Sanchez, 214 F. Supp. 3d at 970
    (articulating the reasons behind preference for attorneys and firms to remain separate
    from the survey administration process).
    35
    for Opinion Marketing and Research, other organizations, and watchdog groups regularly publish
    these guidelines.107 Absent evidence to the contrary, reputable researchers, like Public Opinion
    Strategies, can reasonably be expected to adhere to these guidelines to maintain membership in
    professional associations and to maintain credibility.
    (4) Randomized Favorable and Unfavorable Message-Testing Questions. In several
    important respects, Brewer’s survey resembles the survey in United States v. Collins—similarities
    included survey size, situs, and message testing based on the surveyor’s point of view. But where
    those surveys differ is even more notable. Unlike the Collins survey, Brewer’s survey included a
    relatively balanced array of statements that favored and undermined his client’s litigation position.
    The survey did not endorse either set of statements or represent them to be facts; it merely asked
    respondents if the statements—whether favorable or unfavorable—were convincing. And most of
    the message-testing questions were rotated to avoid order bias. Rotating questions is common in
    professional public opinion research as a way to ensure unbiased results. This strategic choice
    indicates an intent to solicit the respondent’s opinions rather than shape them.
    On the other hand, (1) not all the adverse statements against other potentially responsible
    parties were rotated, (2) some of the negative statements about Brewer’s clients were not as strongly
    negative as negative statements about other parties and non-parties, (3) emphasis was used only in
    a single question and that question was favorable to Titeflex, and (4) not all negative messages were
    counterbalanced. For example, in various forms or fashions, the survey made reference to improper
    installation of the piping at least thirteen times but included only one question suggesting CSST
    107
    See, e.g., AAPOR Code of Ethics, AMERICAN ASSOCIATION FOR PUBLIC OPINION RESEARCH (revised Nov.
    2015), https://www.aapor.org/Standards-Ethics/AAPOR-Code-of-Ethics.aspx.
    36
    piping could fail even if properly installed. But in determining whether the survey was designed in
    bad faith, it should be viewed holistically, not by isolating its parts. And, here, the whole is greater
    than the sum of its parts.
    On the record before the court, the trial court’s finding that Brewer designed and
    implemented the survey in bad faith is unsupported. Even if some of the survey questions were
    individually problematic, bad faith cannot be inferred merely from error;108 otherwise, it would cease
    to function as a constraint on sanction power.109 Nor can conscious wrongdoing be inferred merely
    from the fact that a message-testing survey was conducted proximate to trial without voluntary
    disclosure when, unlike In re Bennett, no governing authority expressly or implicitly regulated those
    aspects of the survey efforts.110 Improper motive might be reasonably inferred if the record bore
    even slight evidence that SSI’s contacts with case-related individuals could not have occurred
    randomly; or if Brewer engaged in a pattern or practice of similar conduct; or if the background
    materials Carter provided to the survey company were so one-sided or unbalanced as to taint the
    independence of the survey process; or if there were proof demonstrating pervasive falsity, rather
    108
    McWhorter v. Sheller, 
    993 S.W.2d 781
    , 789 (Tex. App.—Houston [14th Dist.] 1999, pet. denied) (reversing
    sanctions imposed on attorney who taped telephone conversation with the court and opposing counsel, holding conduct
    showed “at best, some degree of inexperience and negligence [but not] an intentional act made in bad faith”).
    109
    Kutch v. Del Mar Coll., 
    831 S.W.2d 506
    , 510 (Tex. App.—Corpus Christi 1992, no writ) (“The amorphous
    nature of this power, and its potency, demands sparing use.”).
    110
    
    Collins, 972 F.2d at 1400
    n.27 (government-commissioned community attitudes survey was not subject to
    mandatory Brady disclosure because neither the poll nor its results were “evidence”); Primrose Operating Co., Inc. v.
    Jones, 
    102 S.W.3d 188
    , 192 (Tex. App.—Amarillo 2003, pet. denied) (mock trial was conducted four days before case
    was called for trial).
    37
    than incidental errors and statements based on disputed evidence. But inference stacked only on
    other inferences is not sufficient to support a finding of bad faith.111
    2. Courtroom Demeanor
    The trial court’s letter ruling negatively references Brewer’s behavior at the sanctions
    hearing in the following respects: (1) his “nonchalant and uncaring” demeanor, (2) “repeatedly
    evasive” answers to questions, which resulted in the court “sustain[ing] multiple objections for
    non-responsiveness,” and (3) his intransigence in defending himself on the basis that he acted
    reasonably in hiring a third-party vendor to conduct a blind study. From this, the respondents infer
    the trial court sanctioned Brewer not only because of the survey but also based on his courtroom
    conduct, and they suggest the sanctions order can be upheld on that basis alone. Even if the former
    is correct, the latter is not.
    Trial courts are empowered to command respect and decorum in courtroom proceedings and
    may exercise that authority by sanctioning members of the bar who are pugnacious and
    indecorous.112 Attorneys are expected to comport themselves respectfully and professionally in their
    interactions with the court, opposing counsel, the parties, and witnesses. Failure to do so can disrupt
    proceedings, impair the efficient administration of justice, and impede the exercise of a trial court’s
    core functions.113 But the record here does not reflect that Brewer’s behavior interfered with the
    111
    See Marathon Corp. v. Pitzner, 
    106 S.W.3d 724
    , 728 (Tex. 2003).
    112
    See Chambers v. NASCO, Inc., 
    501 U.S. 32
    , 43 (1991).
    113
    See Armadillo Bail Bonds v. State, 
    802 S.W.2d 237
    , 239 (Tex. Cr. App. 1990) (core judicial functions include
    hearing evidence, deciding issues of law or fact, and rendering final judgments); accord McWhorter v. Sheller, 
    993 S.W.2d 781
    , 788-89 (Tex. App.—Houston [14th Dist.] 1999, pet. denied).
    38
    administration of justice, detracted from the trial court’s dignity and integrity, or even prolonged the
    hearing to any measurable degree.
    Over the course of an entire day of questioning, the trial court sustained only four objections
    to Brewer’s testimony on the basis of nonresponsiveness. In response to a fifth objection, the court
    instructed him to listen and answer the question asked. And at a break, the court asked Brewer’s
    counsel to “please visit with [his] client about answering the question that’s asked.” After the
    court’s mild rebuke, Brewer toed the line, and the court sustained no further responsiveness
    objections to his testimony.
    Failure to appreciate the gravity of the matter, by displaying a “nonchalant and uncaring”
    demeanor, might bear on the type of sanction necessary to deter, punish, or secure compliance. But
    the record does not reflect that Brewer engaged in the type of contumacious, insolent, or
    disrespectful behavior that rises to the level of sanctionable conduct in its own right.
    Making groundless arguments in bad faith or for an improper purpose might warrant
    sanctions, but arguments that are merely “unpersuasive” do not. Brewer’s defensive theories were
    not so meritless that they could properly be characterized as “bad faith, unprofessional and
    unethical.”
    In sum, whether viewed separately or cumulatively, we hold that the sanctions order is not
    sustainable based solely on Brewer’s attitude or courtroom behavior.
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    III. Conclusion
    The survey Brewer commissioned was not a model of perfection, and its execution was not
    flawless. Nearly everyone agrees, including Brewer, that he should have ensured the survey
    database excluded witnesses, parties, and governmental officials directly connected with the
    litigation. But these errors do not constitute bad faith when the survey and the circumstances of its
    undertaking are viewed in totality. Brewer’s dismissive attitude and intermittent obstinance at the
    sanctions hearing undoubtedly taxed the trial court’s patience and was relevant to what sanctions
    should be imposed but did not itself justify the imposition of sanctions. We therefore reverse the
    court of appeals’ judgment and vacate the sanctions order.
    ________________________________
    Eva M. Guzman
    Justice
    OPINION DELIVERED: April 24, 2020
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