Richard Rogers & RRK Real Estate Investments & Holdings, LLC v. Soleil Chartered Bank ( 2019 )


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  •                         In the
    Court of Appeals
    Second Appellate District of Texas
    at Fort Worth
    ___________________________
    No. 02-19-00124-CV
    ___________________________
    RICHARD ROGERS & RRK REAL ESTATE INVESTMENTS & HOLDINGS,
    LLC, Appellants
    V.
    SOLEIL CHARTERED BANK, Appellee
    On Appeal from the 48th District Court
    Tarrant County, Texas
    Trial Court No. 048-303257-18
    Before Kerr, Birdwell, and Bassel, JJ.
    Memorandum Opinion by Justice Bassel
    MEMORANDUM OPINION
    I. Introduction
    This is an interlocutory appeal from the denial of a motion to dismiss filed
    pursuant to the Texas Citizens Participation Act (the TCPA or the Act). This appeal
    brings us what has become a routine scenario: one party is dissatisfied with another’s
    services, the dissatisfied party posts negative information on the internet, the service
    provider considers the posted statements defamatory and sues, and the dissatisfied
    party (now the defendant) invokes the TCPA. Here, the parties presented the trial
    court with perfunctory efforts to deal with the TCPA issues, and the trial court denied
    the TCPA motions to dismiss. The dissatisfied parties invoking the TCPA made a
    sufficient showing to bring themselves within the sweeping orbit of the TCPA. The
    service provider as the responding party relied almost exclusively on its petition to
    present the clear and specific evidence necessary to establish a prima facie case and to
    avoid a TCPA dismissal. That scant effort was not enough, and the underlying claims
    should have been dismissed. We therefore must reverse and remand.
    II. Factual and Procedural Background
    Our knowledge of the dispute’s background comes mostly from the affidavits
    attached to the TCPA motions to dismiss filed by Appellants RRK Real Estate
    Investments & Holdings, LLC and Richard Rogers. The controversy has its genesis in
    a failed effort to finance a real estate project. RRK, acting through its manager and
    CEO, Rogers, worked with a broker to obtain financing for the project. That broker
    2
    introduced Rogers to an intermediary that allegedly was going to obtain millions of
    dollars in financing from Soleil Capitale, a party that shares the initial name as
    Appellee and the plaintiff below, Soleil Chartered Bank. The financing required the
    monetization of a standby letter of credit. The broker instructed RRK to send
    $30,000 to “Soleil Bank,” and RRK did so in accordance with the information
    contained in correspondence from the intermediary.
    RRK claims that the intermediary said that the money was sent too early but
    assured RRK that the deal could still be done. According to RRK, months passed,
    and RRK began asking questions. The intermediary laid the blame on Soleil, claiming
    that it had not produced the “right instrument” and that the intermediary had begun
    efforts to obtain return of the $30,000 payment.
    Next, the intermediary allegedly wanted “to wash [its] hands of the situation”
    and gave Rogers the contact information for Soleil. Rogers claims that he received
    shifting excuses from Soleil. Internet research performed by Rogers also produced a
    concern that Soleil “might not have ever had the ability to pull off this transaction.”
    Allegedly, at that point, Soleil threatened to sue. Rogers claimed that his position was
    that he wanted the $30,000 back and that he told Soleil that if it could produce
    evidence that another party was at fault for the situation, he would look to that party.
    Soleil allegedly quit responding to Rogers, and the intermediary refused to be
    involved.
    3
    Rogers was as at a loss on how to obtain return of the $30,000 when a friend
    suggested posting about his plight on RipOffReport.com. The friend told Rogers that
    reporting matters on the website got matters resolved quickly. According to the
    friend, RipOffReport.com allows parties to air their grievances and gives the “accused
    company” a chance to demonstrate that it handles disputes well. Rogers claimed that
    he posted “the story as it was presented to [him and RRK] and simply recounted [his
    and RRK’s] experience with both [the intermediary] and Soleil.” The posting did not
    produce a congenial resolution. The intermediary allegedly produced evidence placing
    the blame on Soleil. Soleil responded with another threat of suit.
    Rogers claimed that he again sought either (1) evidence that the intermediary
    was at fault or (2) the return of the $30,000 from Soleil, and that if either occurred, he
    would post the positive outcome on RipOffReport.com. Allegedly, this produced a
    threat that if a positive report were not forthcoming, Soleil would sue.
    Rogers claimed that he found “other reports of people saying that Soleil
    Chartered Bank had also taken their money or didn’t provide a Bank Guarantee or
    [Standby] Letter of Credit that could actually be utilized.” Also, Rogers claimed that
    he responded “to the man that contacted me[] and simply stated that if we could get
    the $30,000 USD back from Soleil Chartered Bank, we would be more than happy to
    post something positive, but RipOffReport.com wouldn’t allow anyone to remove
    reports.” The pre-suit episode ended with Rogers claiming that he heard nothing else
    from Soleil until notice of a lawsuit was taped to his front door.
    4
    Soleil sued Rogers and RRK. The core of the petition was that Rogers and
    RRK had made several posts on RipOffReport.com “containing several false
    statements.” The petition then quoted three of the posts but did not specify which
    statements within the posts were false. The only other statement about the falsity of
    the statements concluded that “[m]any of the allegations contained in these
    publications are false.” Based on these “allegations,” the petition asserted causes of
    action for defamation, business disparagement, and tortious interference with
    prospective advantage. The two pages of the petition asserting the specific causes of
    action were conclusory allegations of the elements of the various causes of action.
    Rogers responded to the suit with a special appearance and an answer. We do
    not find an answer on behalf of RRK in the clerk’s record, but Rogers and RRK each
    filed an “Anti-SLAPP Motion to Dismiss.” Those motions contain identical grounds:
    “The pleadings on file and the supporting affidavit(s) show by a preponderance of the
    evidence that Plaintiff’s causes of action [for] slander, libel, defamation of character,
    intentional infliction of emotional distress, interfering with economic benefit[,] and fraud[] are based
    [on] Defendant’s exercise of First Amendment . . . right of free speech . . . .” [Emphasis added.]
    The causes of action referenced in the motions to dismiss do not align with the causes
    of action alleged in the petition. The affidavits from which we extracted our factual
    summary were attached to the motions to dismiss.
    Soleil filed briefs in response to Rogers’s and RRK’s motions to dismiss.
    Soleil’s briefs made legal arguments challenging Rogers’s and RRK’s reliance on the
    5
    TCPA. But the only evidence that Soleil attached to its brief responding to RRK’s
    motion was a copy of its petition, and the only evidence it attached to its brief
    responding to Rogers’s motion was a copy of the petition and an unauthenticated
    copy of Rogers’s postings on the RipOffReport.com website.
    The trial court denied Rogers’s special appearance. The trial court also denied
    Rogers’s and RRK’s motions to dismiss. Rogers and RRK perfected an appeal from
    the denial of these motions arguing in a single issue that the trial court erred by
    denying their TCPA motions to dismiss.
    III. Standard of Review
    Because we construe the language of the TCPA in this appeal, we apply a
    de novo standard of review. See ExxonMobil Pipeline Co. v. Coleman, 
    512 S.W.3d 895
    ,
    899 (Tex. 2017); see also Adams v. Starside Custom Builders, LLC, 
    547 S.W.3d 890
    , 897
    (Tex. 2018) (“In TCPA appeals, we have decided whether communications are
    matters of public concern under a de novo standard of review, suggesting that the
    determination is one of law.”).
    IV. Analysis
    A. We apply the structure and procedural process of the TCPA.
    In this memorandum opinion, we will not outline the history or the purpose of
    the TCPA but initially quote the concurring opinion from the Austin Court of
    Appeals that sets forth an overview of the TCPA and describes the procedural
    mechanisms created by the TCPA:
    6
    [t]he specific means by which the [l]egislature sought to accomplish the
    TCPA’s stated purposes was to provide a new set of procedural
    mechanisms through which a litigant may require, by motion, a
    threshold testing of the merits of legal proceedings or filings that are
    deemed to implicate the expressive interests protected by the statute,
    with the remedies of expedited dismissal, cost-shifting, and sanctions for
    any found wanting.
    Serafine v. Blunt, 
    466 S.W.3d 352
    , 369 (Tex. App.—Austin 2015, no pet.) (op. on reh’g)
    (Pemberton, J., concurring).1
    The Act implements these procedural mechanisms with a three-tiered
    approach:
    Once a motion to dismiss is filed, a burden-shifting mechanism goes
    into effect. [In re] Lipsky, 460 S.W.3d [579,] 586–87 [(Tex. 2015) (orig.
    proceeding)]. First, a defendant moving for dismissal has the burden to
    show by a preponderance of the evidence that the plaintiff filed a “legal
    action” that is “based on, relates to, or is in response to” the defendant’s
    exercise of the right of free speech, the right to petition, or the right of
    association. Tex. Civ. Prac. & Rem. Code Ann. §§ 27.003(a), .005(b);
    Youngkin v. Hines, 
    546 S.W.3d 675
    , 679 (Tex. 2018).
    Second, if the defendant satisfies that burden, to avoid dismissal, a
    plaintiff must establish by clear and specific evidence a prima facie case
    for each essential element of its claim. Tex. Civ. Prac. & Rem. Code
    Ann. § 27.005(c). The requirement for “clear and specific evidence”
    means the plaintiff “must provide enough detail to show the factual
    basis for its claim.” 
    Lipsky, 460 S.W.3d at 590
    –91.
    1
    On September 1, 2019, substantial revisions to the TCPA became effective.
    See Act of May 17, 2019, 86th Leg., R.S., H.B. 2730, §§ 1–9, 12 (to be codified at Tex.
    Civ. Prac. & Rem. Code Ann. §§ 27.001, .003, .005–.007, .0075, .009–.010). These
    amendments are irrelevant here because they apply “only to an action filed on or after
    the effective date of this Act. An action filed before the effective date of this Act is
    governed by the law in effect immediately before that date, and that law is continued
    in effect for that purpose.” See 
    id. § 11.
    7
    Third, even if the plaintiff establishes a prima facie case, the
    defendant can still obtain dismissal if he “establishes by a preponderance
    of the evidence each essential element of a valid defense to the
    nonmovant’s claim.” Tex. Civ. Prac. & Rem. Code Ann. § 27.005(d).[2]
    Beving v. Beadles, 
    563 S.W.3d 399
    , 404 (Tex. App.—Fort Worth 2018, pet. denied).
    As we explain below, we conclude that Soleil filed a legal action that related to
    the right of free speech as that right is defined by the TCPA; thus, the Act applies.
    We further conclude that Soleil failed to establish a prima facie case for each essential
    element of the causes of action that it alleged. Thus, the third step involving proof of
    an affirmative defense does not come into play.
    B. The TCPA applies to Soleil’s action.
    Checking off the definitional boxes of the TCPA, Soleil’s action is in response
    to Appellants’ exercise of their rights of free speech because Soleil’s suit involved
    statements made in connection with a matter of public concern, i.e., an issue related to
    a service in the marketplace.
    1. We apply the broad language of the TCPA in accordance with its
    plain meaning.
    We interpret the definitions of the TCPA “according to their plain language”
    while remaining mindful that that the Act is to be construed “liberally to effectuate its
    purpose and intent fully.” Lippincott v. Whisenhunt, 
    462 S.W.3d 507
    , 509 (Tex. 2015)
    2
    The quoted language is set forth in a single paragraph. We have divided the
    quoted language into multiple paragraphs for ease of reading.
    8
    (quoting Tex. Civ. Prac. & Rem. Code Ann. § 27.011); see 
    Coleman, 512 S.W.3d at 899
    (reiterating Lippincott’s plain-language directive).
    A party may file a motion to dismiss under the TCPA when faced with “a legal
    action [that] is based on or is in response to a party’s exercise of the right of free
    speech.” Tex. Civ. Prac. & Rem. Code Ann. § 27.003(a). To determine whether the
    action is based on the exercise of the right of free speech, we follow a building-block
    process of applying the Act’s definitions. Specifically, with respect to the right of free
    speech, the supreme court has described that process as follows:
    • [T]he defendant, who has moved to dismiss, must show by a
    preponderance of the evidence that the plaintiff’s claim “is based on,
    relates to, or is in response to the [movant’s] exercise of: (1) the right of
    free speech; (2) the right to petition; or (3) the right of association.”
    Tex. Civ. Prac. & Rem. Code [Ann.] § 27.005(b); In re 
    Lipsky, 460 S.W.3d at 586
    (alteration in original) (footnotes omitted).
    • The TCPA defines “exercise of the right of free speech” as “a
    communication made in connection with a matter of public concern.”
    Tex. Civ. Prac. & Rem. Code [Ann.] § 27.001(3).
    • A “‘[c]ommunication’ includes the making or submitting of a statement
    or document in any form or medium, including oral, visual, written,
    audiovisual, or electronic.” 
    Id. § 27.001(1).
    • Finally, a “‘[m]atter of public concern’ includes an issue related to:
    (A) health or safety; (B) environmental, economic, or community well-
    being; (C) the government; (D) a public official or public figure; or (E) a
    good, product, or service in the marketplace.” 
    Id. § 27.001(7).[3]
    The quoted language is not bulleted in Coleman. We use bullets for ease of
    3
    reading.
    9
    
    Coleman, 512 S.W.3d at 898
    –99.
    A movant may rely on the pleadings and affidavits to establish the Act’s
    application. See Tex. Civ. Prac. & Rem. Code Ann. § 27.006(a) (“In determining
    whether a legal action . . . should be dismissed under this chapter, the court shall
    consider the pleadings . . . and supporting and opposing affidavits stating the facts on
    which the liability or defense is based.”). When dealing with the first step of whether
    the TCPA applies, the pleadings often answer the question posed in that step because
    “[w]hen it is clear from the plaintiff’s pleadings that the action is covered by the Act,
    the defendant need show no more.” 
    Adams, 547 S.W.3d at 897
    (quoting Hersh v.
    Tatum, 
    526 S.W.3d 462
    , 467 (Tex. 2017)).
    2. Soleil’s pleadings demonstrate that the TCPA applies in this suit.
    The underlying facts are not complicated. They fall within the wide net of the
    TCPA because they implicate the right of free speech as defined by the TCPA in that
    they involve a communication that relates to a service in the marketplace. Rogers and
    RRK sought a banking service from Soleil. They believed that Soleil had failed to
    perform that service and had then misrepresented what had occurred. Allegedly,
    Rogers and RRK posted on RipOffReport.com both to obtain a resolution of the
    issue and to warn others of Soleil’s actions in this case and the concern that Soleil
    might not have the ability to provide anyone with the services that it allegedly was to
    provide RRK. Then, when Rogers and RRK sought to resolve the dispute and to
    obtain the return of the $30,000 payment, they were threatened with suit and were
    10
    eventually sued. Though not containing the negative information set out in Rogers’s
    and RRK’s affidavits, Soleil’s petition bears out that it offered financial services, that
    Rogers and RRK criticized those services, and that they did so in a public forum.
    These facts are caught in the wide net cast by the TCPA. See 
    id. at 894
    (“The
    TCPA casts a wide net.”). The face of Soleil’s pleadings—in this case reinforced by
    Rogers’s and RRK’s affidavits—show the alleged defamatory communications made
    by Rogers and RRK raised “issues related to” Soleil’s products or services in the
    marketplace as an offeror of financial services. See 
    id. (holding that
    the TCPA applied
    because “[t]he alleged defamatory communications made by Adams raise[d] ‘issues
    related to’ Starside’s products or services in the marketplace as a homebuilder and
    neighborhood developer”); 
    Coleman, 512 S.W.3d at 900
    (noting that “[t]he TCPA does
    not require that the statements specifically ‘mention’ health, safety, environmental, or
    economic concerns, nor does it require more than a ‘tangential relationship’ to the
    same”; instead “TCPA applicability requires only that the defendant’s statements are
    ‘in connection with’ ‘issue[s] related to’ health, safety, environmental, economic, and
    other identified matters of public concern chosen by the [l]egislature” (citing Tex. Civ.
    Prac. & Rem. Code Ann. § 27.001(3), (7))).
    The Austin Court of Appeals recently looked to the broad definitions of the
    TCPA and held that they applied to a report posted on RipOffReport.com. Morrison
    v. Profanchik, 
    578 S.W.3d 676
    , 678 (Tex. App.—Austin 2019, no pet. h.). Morrison dealt
    with an allegedly fake negative review posted by a business’s competitor. 
    Id. at 678–
    11
    79. The explanation of why the Act applied to the claims in Morrison is a template for
    why the Act applies in this case:
    Here, [plaintiff’s] petition makes it clear that his defamation claim is
    based on or in response to the ripoffreport.com review that he attributes
    to [defendants]: “Defendants published and/or have caused to be
    imminently published false and defamatory statements of fact about
    Plaintiff, as set forth in the ripoffreport.com fake review.” Further,
    [plaintiff’s] petition asserts that the ripoffreport.com review is a “fake
    consumer review” that complains about services provided by Profanchik
    Sr.’s business. Thus, by relying on [plaintiff’s] pleadings, [defendants]
    showed that [plaintiff’s] defamation claim is based on [defendants’]
    exercise of free speech—i.e., its alleged posting of the ripoffreport.com
    review of the services offered by Profanchik Sr.’s business—and thus
    covered by the Act.
    
    Id. at 681–82.
    Here, Soleil describes itself as “in the business of financial services for clients
    around the world.” Soleil describes Rogers and RRK’s actions as publishing “false
    statements about [Soleil]’s business.” Soleil’s petition references several instances in
    which Rogers and RRK “published the following on RipOffReport.com containing
    several false statements.” The petition describes the purpose of the statements as
    “accus[ing Soleil] of committing crimes and unlawful conduct with respect to [Soleil’s]
    business” and “of immoral behavior.” Soleil has pleaded itself into the TCPA’s
    application: its petition references communications that involve the exercise of free
    speech because they are made with respect to a matter of public concern—an issue
    related to a service in the marketplace.
    12
    3. Soleil’s argument that Rogers and RRK did not preserve error fails.
    Soleil’s appellate brief makes no substantive argument challenging the
    application of the TCPA. Instead, it challenges the form of Rogers’s and RRK’s
    motions to dismiss, claiming that the motions presented only one sentence of
    argument that the TCPA applied to Soleil’s suit and that Rogers and RRK did not
    fully develop that argument until filing a reply to Soleil’s response.                  We are
    unpersuaded.
    Initially, Soleil does not tell us why the motions were deficient. Both motions
    contain similar grounds. Though not elaborate, the allegations make the basic point
    of which TCPA right Rogers and RRK are invoking and why they contend that right
    protects them:
    The pleadings on file and the supporting affidavit(s) show by a
    preponderance of the evidence that Plaintiff’s causes of action [for]
    slander, libel, defamation of character, intentional infliction of emotional
    distress, interfering with economic benefit[,] and fraud[] are based [on]
    Defendant’s exercise of his First Amendment . . . right of free speech as defined in
    Texas Civil Practice and Remedies Code § 27.001 and demonstrate that
    Plaintiff has failed to establish by clear and specific evidence a prima
    facie case for each essential element of Plaintiff’s claim(s). Richard Rogers
    has exercised his First [A]mendment rights to speak out against a good, product, or
    service in the marketplace[,] which is a matter of public concern under Tex. Civ.
    Prac. & Rem. Code [Ann.] § 27.001(7)(E)[.] [Emphasis added.]
    Though not artful in their description of Soleil’s claims, Rogers and RRK’s grounds
    communicate the basic premise of a motion to dismiss: the TCPA applies because
    Rogers and RRK were exercising a TCPA-defined right of free speech.
    13
    Nor does Soleil cite any case suggesting that the motions’ grounds are deficient.
    In fact, Soleil cites only two federal cases for the irrelevant proposition that arguments
    raised for the first time in a reply are untimely:
    Gillaspy v. Dallas Ind. Sch. Dist., 278 [F. App’x] 307, 315 (5[th] Cir. 2008)
    (“It is the practice of this court and the district courts to refuse to
    consider arguments raised for the first time in reply briefs[.”]); Springs
    Indus. Inc. v. Am. Motorists Ins. Co., 
    137 F.R.D. 238
    , 240 (N.D. Tex. 1991).
    Soleil’s failure to cite cases that support its position is understandable as the
    caselaw is contrary to its argument. First, the supreme court has warned the courts of
    appeals not to be “too strict” in their application of error-preservation principles in
    TCPA cases. See 
    Adams, 547 S.W.3d at 896
    –97. In Adams, a party’s mentioning the
    nature of the public concern at a TCPA-motion-to-dismiss hearing preserved error.
    
    Id. The supreme
    court buttressed this holding with the concept that we have already
    mentioned:     “the unique language of the TCPA directs courts to decide its
    applicability based on a holistic review of the pleadings.” 
    Id. at 897.
    Adams instructs
    that while conducting a de novo review, it is our role to decide, as a matter of law,
    whether the petition is based on or related to a matter of public concern and not to
    become mired in a microscopic analysis of error preservation:
    We have not previously cabined our TCPA analysis to the precise legal
    arguments or record references a moving party made to the trial court
    regarding the TCPA’s applicability. Our focus instead has been on the
    pleadings and on whether, as a matter of law, they are based on or relate
    to a matter of public concern.
    14
    Id.; see also 
    Morrison, 578 S.W.3d at 681
    (holding that motion to dismiss—which stated
    conclusory allegation that suit involved a matter of public concern because its
    statements concerned goods, products, or services in the marketplace—preserved
    error because “to determine the basis of a legal action for purposes of the first step in
    the dismissal procedure, it is necessary to consider the plaintiff’s petition, which is ‘the
    “best and all-sufficient evidence of the nature of the action”’” (quoting 
    Hersh, 526 S.W.3d at 467
    )). The grounds recited in Rogers’s and RRK’s motions to dismiss are
    not elaborate, but they certainly raise an issue that is our responsibility to determine as
    a matter of law: does the TCPA apply to the allegations in Soleil’s petition?
    C. Soleil relied on its petition as its sole proof to establish a prima facie case
    for defamation. The petition’s allegations never identified the specific
    statements that it contends were defamatory. Thus, Soleil failed to offer the
    clear and specific evidence necessary to establish a prima facie case of
    defamation.
    Suffering from the combined strategic disadvantages of the wide net of the
    TCPA and the relatively low preponderance burden to show the Act’s application, a
    party facing a motion to dismiss often loses the first battle in the TCPA dismissal war.
    But the nonmovant can often rally from that initial setback and prevail in the second
    battle of the war by offering the clear and specific evidence necessary to establish a
    prima facie case for each element of its claims. Here, Soleil marshalled minimal
    resources for the second battle and offered only its petition to satisfy its burden to
    establish prima facie proof. The TCPA allows a nonmovant to rely on its pleading to
    establish a prima facie case, but a party’s choosing to rely only on its pleading gambles
    15
    that the often-times conclusory and sketchy allegations of a notice pleading will not
    satisfy the clear and specific burden of establishing a prima facie case. Soleil took that
    gamble, and we hold that Soleil’s gamble did not pay off. As we explain below,
    Soleil’s pleading lacks the specificity necessary to establish what false statements were
    allegedly made by Rogers and by RRK.4
    As set forth above, the second step of the TCPA dismissal process requires a
    plaintiff to establish by clear and specific evidence a prima facie case for each essential
    element of its claim. See Tex. Civ. Prac. & Rem. Code Ann. § 27.005(c). The TCPA
    creates a unique situation in which a party’s pleadings are considered as evidence that
    the trial court must rely on in determining whether to dismiss a legal action. See 
    id. § 27.006(a)
    (“In determining whether a legal action should be dismissed[,] . . . the
    court shall consider the pleadings . . . and supporting and opposing affidavits stating
    the facts on which the liability or defense is based.”); see also Bass v. United Dev. Funding,
    L.P., No. 05-18-00752-CV, 
    2019 WL 3940976
    , at *17 n.20 (Tex. App.—Dallas Aug.
    21, 2019, no pet. h.) (mem. op.) (collecting cases standing for the proposition that
    pleadings are evidence for purposes of the TCPA). 5
    4
    Soleil also attached a printout of postings on RipOffReport.com. This
    evidence is not authenticated in any way nor does any affidavit tell us what we should
    glean from it. We therefore do not consider the printout in our analysis.
    Many of the cases listed in Bass state that the evidence must be viewed in the
    5
    light most favorable to the nonmovant. Though it is not pivotal to our disposition, a
    member of this panel recently expressed concern that such a standard imports
    language into the TCPA not found in the version of the Act that we apply. See Mogged
    16
    Though a pleading functions as evidence under the TCPA, that does not mean
    that a pleading that is sufficient to provide an opposing party with fair notice of the
    claim being made automatically makes that pleading sufficient to meet the clear and
    specific standard necessary to establish a prima facie case under the TCPA. The
    supreme court dealt specifically with this distinction in the context of a TCPA motion
    to dismiss filed in a defamation case:
    Fair notice of a claim under our procedural rules thus may require
    something less than “clear and specific evidence” of each essential
    element of the claim. Because the Act requires more, mere notice
    pleading—that is, general allegations that merely recite the elements of a
    cause of action—will not suffice. Instead, a plaintiff must provide
    enough detail to show the factual basis for its claim. In a defamation case
    that implicates the TCPA, pleadings and evidence that establishes the facts of when,
    where, and what was said[;] the defamatory nature of the statements[;] and how they
    damaged the plaintiff should be sufficient to resist a TCPA motion to dismiss.
    
    Lipsky, 460 S.W.3d at 590
    –91 (emphasis added).
    Thus, we must ask whether Soleil’s petition provides enough detail to show the
    factual basis of its defamation claim. As we noted above, Soleil’s petition quotes
    several of the posts that Roger made on RipOffReport.com and prefaces the
    quotations with the statement that the posts contain several false statements. The
    first quote contains five paragraphs and 525 words. In essence, the petition states that
    v. Lindamood, No. 02-18-00126-CV, 
    2018 WL 6920502
    , at *12–14 (Tex. App.—Fort
    Worth Dec. 31, 2018, pet. abated) (mem. op.) (Kerr, J., dissenting and concurring)
    (calling into doubt the applicability of rule 166a standards to resolve a TCPA motion
    to dismiss under the then-existing version of the Act) (en banc reconsideration
    ordered on this court’s own motion).
    17
    Rogers and RRK allegedly made false statements and that those statements were
    contained somewhere in the posts on RipOffReport.com, but the petition does not
    identify which statements are false. This failing renders the petition so conclusory
    that, standing on its own, it does not provide the clear and specific evidence necessary
    to avoid dismissal.6
    Such an allegation does not appear to even satisfy the rules of fair-notice
    pleading. When a party predicates a defamation claim on a writing, traditional Texas
    pleading rules require the party to be specific about what statement was false, and the
    failure to do so makes the petition’s allegation of defamation conclusory:
    In an action for libel, “the petition must set out the particular
    defamatory words[] or at least their substance and meaning.” Murray v.
    Harris, 
    112 S.W.2d 1091
    , 1094 (Tex. Civ. App.—Amarillo 1938, writ
    dism’d); Rio Grande Valley Gas Co. v. Caskey, 
    33 S.W.2d 848
    , 849–50 (Tex.
    Civ. App.—San Antonio 1930, no writ). Nowhere in Kahn’s petition
    does he inform the court of the libelous matter nor does he set out the
    parts of the writing upon which the alleged libel is based. Rio Grande
    Valley Gas 
    Co., 33 S.W.2d at 849
    . In short, we are left only with Kahn’s
    opinions and conclusions as to the libelous matter.
    Kahn v. Beicker Eng’g, Inc., No. 04-94-00823-CV, 
    1995 WL 612402
    , at *2 (Tex. App.—
    San Antonio Oct. 18, 1995, writ denied) (not designated for publication); cf. Davis v.
    Prosperity Bank, 
    383 S.W.3d 795
    , 804 (Tex. App.—Houston [14th Dist.] 2012, no pet.)
    (affirming no-evidence summary judgment on defamation claim because of plaintiff’s
    6
    We attach a copy of the petition as an appendix to this opinion.
    18
    failure to identify specific defamatory statements in a police report relating to an arrest
    at a bank).
    If a pleading must describe the defamatory statements to be sufficient under
    the notice-pleading standard, we do not see how a pleading that fails to do so
    provides the clear and specific prima facie evidence needed to establish Soleil’s prima
    facie case for defamation. By taking the approach of quoting swaths of Rogers and
    RRK’s posts and stating that the posts contain false statements but never specifying
    which statements in the quotes are false, Soleil failed to carry that burden. Certainly,
    the petition goes beyond a mere statement that defamatory statements were made
    while not quoting any of the alleged defamers’ words. But in significant ways, Soleil’s
    petition is the functional equivalent of such an allegation because it never identifies
    which statements are allegedly false.
    Thus, we cannot determine whether the statements that Soleil contends are
    false are of only picayune significance or constitute defamatory statements because
    they “tend[] to injure a living person’s reputation and thereby expose the person to
    public hatred, contempt or ridicule, or financial injury or to impeach any person’s
    honesty, integrity, virtue, or reputation.” See Tex. Civ. Prac. & Rem. Code Ann.
    § 73.001. And without that information, Soleil cannot carry its burden of establishing
    a prima facie case by clear and specific evidence that Rogers and RRK committed
    defamation. As the supreme court held in Lipsky, “[T]he facts of when, where, and
    what was said[;] the defamatory nature of the statements[;] and how they damaged the
    19
    plaintiff should be sufficient to resist a TCPA motion to 
    dismiss.” 460 S.W.3d at 590
    –91. Because of the structure of Soleil’s petition, we lack knowledge of “what was
    said” and “the defamatory nature of the statements.” Accordingly, we hold that the
    trial court erred by not dismissing Soleil’s defamation claim.
    D. Soleil’s business-disparagement claim should have been dismissed because
    Soleil failed to offer clear and specific evidence that established a prima facie
    case on that claim’s damage element.
    We hold that the trial court should have also dismissed Soleil’s business-
    disparagement claim but on different grounds than Soleil’s defamation claim. The
    record does not contain even a superficial effort to establish that Soleil suffered
    damages as a result of the Rogers and RRK’s alleged disparagement. This failure
    means that Soleil has failed to establish a prima facie case on each element of its
    business-disparagement claim. Thus, the business-disparagement claim should also
    have been dismissed.
    “To prevail on a business[-]disparagement claim, a plaintiff must establish that
    (1) the defendant published false and disparaging information about it, (2) with
    malice, (3) without privilege, (4) that resulted in special damages to the plaintiff.”
    Forbes Inc. v. Granada Biosciences, Inc., 
    124 S.W.3d 167
    , 170 (Tex. 2003) (citing Hurlbut v.
    Gulf Atl. Life Ins. Co., 
    749 S.W.2d 762
    , 766 (Tex. 1987)).          Though similar to a
    defamation claim, there are critical differences between defamation and
    disparagement. 
    Hurlbut, 749 S.W.2d at 766
    . The critical difference that applies here is
    that “the common law require[s] [a] plaintiff in a defamation action to prove special
    20
    damages in only a limited number of situations, whereas pecuniary loss to the plaintiff
    must always be proved to establish a cause of action for business disparagement.” 
    Id. To establish
    damages for disparagement, a plaintiff must meet a stringent
    burden. First, the “plaintiff [must] ‘establish pecuniary loss that has been realized or
    liquidated as in the case of specific lost sales.’” 
    Id. at 767
    (quoting W. Keeton, Prosser
    and Keeton on the law of Torts, § 128 (5th ed. 1984)). “Furthermore, the communication
    must play a substantial part in inducing others not to deal with the plaintiff with the
    result that special damage, in the form of the loss of trade or other dealings, is
    established.” 
    Id. Soleil made
    no effort to meet this burden. Soleil’s petition alleges its business-
    disparagement claim in five paragraphs, each containing a single short sentence. The
    extent of Soleil’s allegation of damages is that Appellants’ “actions resulted in
    damages, including special damages[,] in the amount to be determined at trial[] but in
    no event less than $200,000.00.” The claim section does incorporate the petition’s
    factual allegations, but that section of the petition says nothing about damages. Soleil
    did not file an affidavit to carry its burden to establish a prima facie case.
    Cases applying that burden in the context of a TCPA motion to dismiss show
    how lacking Soleil’s effort was. This court recently cited the supreme court’s directive
    that a general averment of damages does not satisfy a TCPA nonmovant’s burden to
    establish that it suffered damage. See Van Der Linden v. Khan, 
    535 S.W.3d 179
    , 197
    (Tex. App.—Fort Worth 2017, pet. denied) (“The supreme court has instructed us
    21
    that ‘general averments of direct economic losses and lost profits’—even when a
    dollar amount is specified—do not satisfy the minimum requirements of the TCPA.”
    (quoting 
    Lipsky, 460 S.W.3d at 593
    )). In Van Der Linden, the nonmovant offered
    affidavit proof of its damages, but that affidavit failed to carry its burden because it
    did not include any facts showing how its damages were calculated. 
    Id. at 197;
    see
    S & S Emergency Training Sols., Inc. v. Elliott, 
    564 S.W.3d 843
    , 847 (Tex. 2018) (“Direct
    evidence of damages is not required, but the evidence must be sufficient to allow a
    rational inference that some damages naturally flowed from the defendant’s conduct.”
    (citing 
    Lipsky, 460 S.W.3d at 591
    , 592)).
    The conclusory allegation in Soleil’s petition is a general averment of damages
    that utterly fails to constitute the clear and specific evidence necessary to carry its
    burden to establish a prima facie case on the damages element of its business-
    disparagement claim. Accordingly, we hold that the trial court erred by not dismissing
    Soleil’s business-disparagement claim.
    E. Soleil’s tortious-interference claim should have been dismissed because
    Soleil failed to offer clear and specific evidence that established a prima facie
    case on that claim’s damage element.
    Soleil’s proof of damages supporting its claim for “tortious interference with
    prospective contracts” suffers from the same fatal deficiency as its business-
    disparagement claim. Soleil titles its third claim for relief as “Tortious Interference
    with Prospective Advantage.” But in the specific allegations, Soleil describes its claim
    as “tortious interference with prospective contracts.” We construe the claim to be
    22
    one for tortious interference with prospective business relations. Soleil failed to
    provide prima facie proof of the claim, and it should have been dismissed as well.
    To prevail on a claim for tortious interference with prospective business
    relations, a plaintiff must show the following:
    (1) a reasonable probability that the plaintiff and a third party would
    have entered into a contractual relationship; (2) that an independently
    tortious or wrongful act by the defendant prevented the relationship
    from occurring; (3) that the defendant did the act with a conscious desire
    to prevent the relationship from occurring or knew that the interference
    was certain or substantially certain to occur as a result of the conduct;
    and (4) that the plaintiff incurred actual harm or damage as a result of
    the defendant’s interference.
    Astoria Indus. of Iowa, Inc. v. SNF, Inc., 
    223 S.W.3d 616
    , 632–33 (Tex. App.—Fort
    Worth 2007, pet. denied) (op. on reh’g) (citations omitted), abrogated on other grounds by
    Dallas Symphony Ass’n, Inc. v. Reyes, 
    571 S.W.3d 753
    , 760 (Tex. 2019).
    Our opinion in Van Der Linden, which was described above, specifically dealt
    with a tortious-interference-with-prospective-business-relations claim and applied to
    that claim the principle just outlined: general averments of damages will not carry a
    TCPA nonmovant’s burden of proof to establish a prima facie 
    case. 535 S.W.3d at 197
    .   Here, Soleil put no more effort into its proof damages for its tortious-
    interference claim than it did for its disparagement claim.
    Soleil’s tortious-interference claim is alleged in a brief series of one-sentence
    paragraphs.   The full extent of the damage allegation is that “[s]uch false and
    defamatory statements ha[ve] proximately caused actual damages to Plaintiff in the
    23
    amount to be determined at trial[] but in no event less than $200,000.00.” As noted,
    damages are not even mentioned in the underlying factual allegations of the petition.
    The petition’s conclusory damages allegation does not come close to what Soleil
    needed to offer to establish a prima facie case on the element of damages for tortious
    interference with prospective business relations. Thus, we hold that the trial court
    erred by not dismissing Soleil’s tortious-interference claim.
    F. Disposition of Sole Issue on Appeal
    Having determined that the trial court erred by failing to dismiss Soleil’s claims
    for defamation, business disparagement, and tortious interference, we hold that the
    trial court erred by denying Rogers’s and RRK’s motions to dismiss and sustain their
    sole issue.
    V. Conclusion
    Having sustained Rogers and RRK’s sole issue after determining that they were
    entitled to dismissal under the TCPA, we reverse the trial court’s denial of Rogers’s
    and RRK’s motions to dismiss and remand this case to the trial court for further
    proceedings consistent with this opinion. See Tex. Civ. Prac. & Rem. Code Ann.
    § 27.009.
    /s/ Dabney Bassel
    Dabney Bassel
    Justice
    Delivered: September 26, 2019
    24
    Appendix
    25
    26
    27
    28
    29
    30
    31