Dana Corporation v. Microtherm, Inc. and David E. Seitz, Individually ( 2009 )


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  •                            NUMBER 13-05-00281-CV
    COURT OF APPEALS
    THIRTEENTH DISTRICT OF TEXAS
    CORPUS CHRISTI - EDINBURG
    DANA CORPORATION,                                                        Appellant,
    v.
    MICROTHERM, INC. AND
    DAVID E. SEITZ, INDIVIDUALLY,                                           Appellees.
    On appeal from the 357th District Court
    of Cameron County, Texas.
    MEMORANDUM OPINION
    Before Justices Yañez, Rodriguez, and Benavides
    Memorandum Opinion by Justice Rodriguez
    Appellee/cross-appellant, Microtherm, Inc., manufactured and sold the Seisco®
    electric tankless water heater. Microtherm bought thermistors, component parts used in
    its water heaters, from appellant/cross-appellee, Dana Corporation (Dana).1 Complaining
    that the thermistors failed, Microtherm filed suit against Dana.2 Appellee/cross-appellant,
    David E. Seitz, the owner and chief executive officer of Microtherm, also filed suit against
    Dana in his individual capacity as inventor and owner of patents relating to the Seisco
    technology.3
    After a trial on the merits, a jury found, among other things, that Dana knowingly
    violated the Texas Deceptive Trade Practices Act (DTPA).                             The trial court entered
    judgment on the verdict in favor of Microtherm and against Dana. The judgment awarded
    actual and additional damages, pre-judgment and post-judgment interest, and attorneys'
    fees. Dana appeals the trial court's judgment.
    By five issues with multiple sub-issues, Dana challenges each of the jury's liability
    and damage findings, the trial court's award of attorneys' fees, and the trial court's refusal
    to include certain jury charge damage instructions. On cross-appeal, Seitz contends that
    we should reinstate his individual claims because the trial court erred in rendering a take-
    nothing judgment against him. We affirm in part, affirm, as modified, in part, and reverse
    and remand in part.
    1
    Throughout the record, therm istors are also referred to as "tem perature senders" and "tem perature
    sensors." For ease of reference, we will refer to these com ponent parts as therm istors.
    2
    Mavid Maquilardora, S.A., was originally nam ed as a plaintiff but ultim ately non-suited its claim s after
    the plaintiffs rested their case.
    3
    Microtherm and Seitz sued other com ponent parts m anufacturers, including Puget Plastics
    Corporation (Puget), United Plastics Group (UPG), and Em erson Electric Co. (Em erson). Puget and UPG
    m ade plastic cham bers for Microtherm 's water heater during the relevant tim e period. Em erson m anufactured
    the heating elem ent used in the water heater.
    Before trial, the court rendered sum m ary judgm ent in favor of these defendants and against Seitz on
    his individual claim s. Seitz does not appeal that judgm ent. Em erson settled with Microtherm before the trial
    began, and the jury found in favor of Microtherm and against Puget and UPG. Although Puget and UPG filed
    notices of appeal, they requested, and this Court granted, dism issal of their notices because they had settled
    post-judgm ent. Therefore, Puget, UPG, and Em erson are not parties to this appeal.
    2
    I. Factual Background
    The Seisco water heater is tankless. It uses electronically-controlled elements to
    heat water as the water flows through the chamber. The Seisco's primary component parts
    include the following:
    (1)    the chambers: each heater has two or four small, resin water chambers,
    manufactured with DuPont's Zytel resin;
    (2)    the heating element: each chamber has a heating element that is screwed into the
    chamber part;
    (3)    thermistors: each chamber also has thermistors which provide a temperature
    measurement; and
    (4)    the circuit or control board: each water heater has a circuit board to interpret sensor
    readings and regulate temperature.
    In 1999 and 2000, various component parts of the Seisco water heater—including
    plastic chambers manufactured by Puget Plastics Corporation (Puget) and then by United
    Plastics Group (UPG), heating elements manufactured by Emerson Electric Co.
    (Emerson), and thermistors made by Dana—began to fail. Various component parts
    continued to fail through 2002.
    Relevant to Microtherm's claims against Dana, in 1989, Microtherm's predecessor
    began purchasing thermistors from General Automotive Specialties, a company that was
    sold to another company which later became Dana. Some thermistor failures occurred
    from 1989 to 1999. In 2000, Dana replaced approximately 400 thermistors. In August
    2000, Microtherm contacted Dana to discuss the problem it was having with the
    thermistors. In response, Dana initiated an investigation.
    On January 15, 2001, Dana issued an 8-D corrective action report, which described
    the problem as follows: "Resistors are drifting in resistance. The customer must turn the
    3
    screw terminals for the thermistors to stay in line." The report also identified the "root
    cause" to be that the "[t]hermistors are out of spec" (contributing 85% to the malfunction)
    and "[h]ousing and thermistor [are] contaminated" (contributing 15% to the malfunction).
    Dana sent the report to Microtherm. To contain the problem, Dana's report recommended
    that, effective January 4, 2001, Microtherm "send back all bad thermisters [sic] to the
    supplier. Request a new shipment of thermisters [sic] within spec as soon as possible to
    met [sic] production schedule. Issue a Quality Alert Notice to the test station and process
    inspection to check for drifting thermistors." As a permanent corrective action, the report
    recommended the following: (1) inspecting all thermistors before assembly and checking
    their resistance at room temperature, at 100 degrees and at 220 degrees Fahrenheit; (2)
    cleaning the thermistors with very fine sandpaper and washing with alcohol; (3) cleaning
    inside the housing to eliminate probable contamination; and (4) updating the process
    sheets to reflect the corrective action implemented January 15, 2001. This permanent
    corrective action was to be effective with the next production schedule. Luis Sada, a
    quality control engineer identified in the January 15 8-D corrective action report, was one
    of the persons responsible for verifying that the permanent corrective action was
    implemented.
    Between January and April 2001, the thermistors continued to fail.4 Sada issued
    a quality control report dated April 11, 2001, again addressing Microtherm’s November 7,
    2000 complaint. Dana did not send the April 2001 report to Seitz. Seitz's talks with Dana
    after April 2001 were not productive, leading Microtherm, in late 2001, to terminate its
    relationship with Dana.
    4
    Seitz testified that Microtherm replaced "over alm ost [sic] 500" therm istors in 2001.
    4
    II. Procedural Background
    A. Microtherm's Claims
    Microtherm sued Dana, Puget, and UPG alleging breach of express and implied
    warranties through the DTPA, other DTPA laundry-list and unconscionability violations,
    fraud, and negligent misrepresentation. Microtherm sought lost profits, lost business value,
    and repair costs. Microtherm claimed that defective component parts resulted in water
    heater failures that caused customers to stop buying the Seisco water heater, which in turn
    caused Microtherm to lose profits and the company to lose value.
    Following a four-week trial, the jury found all trial defendants liable for each DTPA
    breach of warranty, laundry-list violation, and unconscionable act. It found that the DTPA
    violations, unconscionable actions, and breaches of warranty were committed "knowingly."
    The jury also held the trial defendants liable for fraud and negligent misrepresentation.
    As instructed by the trial court and over Microtherm's objection, the jury made
    damages findings on a defendant-by-defendant divisible basis. Based on its affirmative
    DTPA findings, the jury found damages against Dana as follows: (1) $200,000 for the cost
    to repair and/or replace the failed thermistors; (b) $12,400,000 in lost profits; and (c)
    $15,000,000 for the loss to the value of Microtherm.5 It also found that $250,000 should
    5
    In addition, the jury found that Puget breached warranties and violated the deceptive trade practices
    act (DTPA) and Microtherm sustained dam ages as follows: (1) $175,000 for the cost to repair and/or replace
    the failed plastic cham bers; (b) $7,340,000 in lost profits; and (c) $15,000,000 for the loss in value. As against
    UPG, the jury found the sam e violations and breaches and awarded Microtherm the following dam ages: (a)
    $100,000 for the cost to repair and/or replace the failed plastic cham bers; (b) $5,850,000 in lost profits; and
    (c) $11,500,000 for lost value. The total am ounts awarded on the breach of warranty and DTPA claim s as
    against Dana, Puget, and UPG, were repair and/or replacem ent costs for the failed parts in the am ount of
    $475,000, lost profits in the am ount of $25,590,000, lost business value in the am ount of $41,500,000, and
    attorneys' fees in the am ount of $30,348,628.
    5
    be awarded to Microtherm against Dana because the conduct was committed knowingly.6
    In addition, the jury awarded actual damages totaling $1,500,000 and exemplary damages
    totaling $330,000 on Microtherm's fraud claim against Dana.7 Microtherm, however,
    elected to recover under the DTPA claims, not the fraud claim. No damages were awarded
    for negligent misrepresentation. Finally, the trial court's judgment awarded attorneys' fees
    against Dana in the amount of $12,463,485.8 It also awarded pre-judgment and post-
    judgment interest.
    B. Seitz's Individual Claims
    Seitz claimed that he was entitled to individual recovery on his claims for breach of
    warranty, DTPA, and negligence against Dana. He asserted that, because of the failures
    resulting from defective component parts, he had lost patent royalties and valuable patent
    rights. At the close of the plaintiffs' case, the trial court directed a verdict in Dana's favor
    on Seitz's individual claims.
    III. Challenges to Liability Findings
    In its first issue, Dana generally contends that it is not liable to Microtherm under any
    theory of recovery. By numerous sub-issues, Dana attacks each of the jury's liability
    findings, asserting that (1) the jury's DTPA breach of warranty findings are immaterial and
    supported by insufficient evidence; (2) the DTPA laundry-list and unconscionable conduct
    6
    Concluding the conduct was com m itted knowingly, the jury also awarded Microtherm $400,000 as
    against Puget and $600,000 as against UPG.
    7
    The jury awarded actual and exem plary fraud dam ages totaling $4,330,000 against Puget and
    $3,180,000 against UPG on Microtherm 's fraud claim .
    8
    In addition to pre-judgm ent and post-judgm ent interest, the trial court also ordered that Microtherm
    recover attorneys' fees from Puget in the am ount of $10,309,088 and from UPG in the am ount of $7,576,055.
    6
    findings are immaterial and supported by insufficient evidence; (3) there is no evidence to
    support the jury's "knowingly" findings; and (4) if reached, the jury's fraud findings will not
    support a judgment. Because Dana addresses the jury's breach of warranty findings first
    on appeal, we begin with those findings.
    A. Threshold Issue: Limitation of Liability
    The jury found Dana breached both express and implied warranties under the
    DTPA. Before reviewing the jury's findings, however, we must consider a threshold
    question—whether Dana limited its liability as to all breach of warranty claims. Dana
    argues that Microtherm cannot escape damage limitations because Dana provided
    Microtherm with invoices for the thermistors sold to Microtherm, invoices that contained
    limitation of liability provisions.9 It is undisputed, however, that the limitation provisions
    were found on the back side of Dana's invoices, and Microtherm claims that Dana failed
    to prove that Microtherm received the back side of the invoices.
    1. Applicable Law
    The sale of thermistors, a sale of goods, is subject to the warranty provisions of
    chapter 2 of the Texas Business and Commerce Code (the UCC). See PPG Indus. v.
    JMB/Houston Ctrs. Ltd. P'ship, 
    146 S.W.3d 79
    , 83 & n.4 (Tex. 2004) (citing TEX . BUS. &
    COM . CODE ANN . § 2.102 (Vernon 2009) (providing that the chapter applies to transactions
    in goods)). "Chapter 17 of the same [c]ode (the DTPA) allows consumers to bring breach
    of warranty claims under that chapter as well." 
    Id. at 83
    & n.5 (citing TEX . BUS . & COM .
    CODE ANN . § 17.50(a) (Vernon Supp. 2008) (providing that consumers "may maintain an
    9
    It is undisputed that the contract or series of contracts in this case were, in fact, num erous invoices
    reflecting therm istors Dana sold to Microtherm .
    7
    action where any of the following constitute a producing cause of economic damages or
    damages for mental anguish: . . . (2) breach of an express or implied warranty")).
    The UCC also provides that damages for breach by either party may be limited by
    agreement. Materials Mktg. Corp. v. Spencer, 
    40 S.W.3d 172
    , 176 (Tex. App.–Texarkana
    2001, no pet.) ("[c]onsequential damages may be limited or excluded unless the limitation
    or exclusion is unconscionable"); see TEX . BUS. & COMM . CODE ANN . §§ 2.718, 2.719
    (Vernon 2009) (allowing for liquidation or limitation of damages by agreement). Because
    an action for breach of warranty is not a creation of the DTPA, limitation of damages under
    the UCC applies to contract claims and to warranty claims made pursuant to the DTPA.
    See Sw. Bell Tel. Co. v. FDP Corp., 
    811 S.W.2d 572
    , 576-77 (Tex. 1991); 
    Spencer, 40 S.W.3d at 176
    .
    "This [limitation] provision presumes[, however,] that both parties are aware of the
    limitation of damages." 
    Spencer, 40 S.W.3d at 176
    (explaining that the limitation on which
    MMC relied was on the back of its preprinted invoice sent to a third party, not to the
    Spencers, and MMC had no evidence that it notified the Spencers of the limitation of
    damages or that the Spencers were aware that the invoice had a back side). Moreover,
    "[f]orcing a limitation on a party without . . . knowledge or even consultation would go
    against the general policy behind the DTPA." 
    Id. (citing TEX
    . BUS. & COM . CODE ANN . §
    17.44 (Vernon 2002) (providing that the DTPA shall be liberally construed and applied "to
    promote its underlying purposes, which are to protect consumers against false, misleading,
    and deceptive business practices, unconscionable actions, and breaches of warranty and
    to provide efficient and economical procedures to secure such protection")).
    8
    2. Invoice Limitation Provisions
    On the back side of the invoices at issue in this case, set off by the heading
    "DEFECTIVE MERCHANDISE," Dana provided that, at its option, it would "replace
    merchandise without charge or allow credit for merchandise found, after inspection, to be
    defective due to workmanship or materials."         In a section titled "LIMITATIONS OF
    LIABILITY," the following paragraph excluded liability for consequential and exemplary
    damages, including claims for lost profits or revenues:
    (A)    DANA WILL NOT UNDER ANY CIRCUMSTANCES, WHETHER AS
    A RESULT OF BREACH OF CONTRACT, BREACH OF
    WARRANTY, TORT OR OTHERWISE BE LIABLE FOR
    CONSEQUENTIAL, INCIDENTAL, SPECIAL OR EXEMPLARY
    DAMAGES including, but not limited to loss of profits or revenues,
    loss of use of or damage to any associated equipment, cost of capital,
    cost of substitute products, facilities or services, down-time costs, or
    claims of Buyer's customers.
    This section also included the following paragraph which limited liability to the price of the
    product or shipment involved:
    (B)    DANA'S LIABILITY ON ANY CLAIM OF ANY KIND FOR ANY LOSS
    OR DAMAGE ARISING OUT OF, RESULTING FROM, OR
    CONCERNING ANY ASPECT OF THIS AGREEMENT OR FROM
    THE PRODUCTS OR SERVICES FURNISHED HEREUNDER
    SHALL NOT EXCEED THE PRICE OF THE SPECIFIC PRODUCT
    OR SHIPMENT WHICH GIVES RISE TO THE CLAIM.
    3. Receipt of Back Side of Invoice
    Relevant to our analysis is the undisputed fact that the limitations to which Dana
    refers were printed on the back of a two-sided invoice. To support its contention that
    Microtherm received copies of both sides of the invoices, Dana relies on the testimony
    provided by Carmine Auditore, plant manager of Candidos Universales in Matamoros,
    9
    Mexico, where the thermistors were assembled. Auditore agreed that invoices in a multiple
    set of carbons were generated at the plant. He explained that Dana retained a green-
    colored invoice copy in its files at the plant and "[t]he white copy [was] the original invoice
    that [went] directly to the client, in this case Microtherm. . . . The invoice [was] always sent
    to the sold[-]to party. The product would be sent to the ship[-]to party." Auditore testified
    that the invoice would have been sent to Microtherm, 223 West Air Tex, Houston, TX
    77090.
    However, the only two-sided invoices admitted at trial were the green-colored
    invoices kept by Dana. Any invoices sent to Microtherm would have been white, not green.
    Copies of the white two-sided invoices, which Dana claimed would have been sent to
    Microtherm, are not in the record. At trial, Microtherm introduced faxed copies of the front
    side of some invoices which were copies produced by Dana during discovery. The faxed
    copies were of the front side only and did not have a back side that contained the limitation
    language.
    We cannot conclude that the exhibits at trial and Auditore's testimony established
    that Microtherm received the back side of the white copy of the invoice. Our conclusion
    is supported by the trial testimony of Seitz, who—after being asked on cross-examination
    to read part (A) of the limitations-of-liability paragraph on the back side of Dana's invoice
    and agree that it was essentially the same warranty Microtherm made in regard to the
    thermistors in its water heaters—responded, "I have not seen this. I don't know. I have
    not seen this document." Acknowledging that he did not handle the invoices personally,
    Seitz also testified that when his office received the invoices, he "suspected" that his office
    knew they were from Dana because of Dana's logo that appeared on the upper left-hand
    10
    side of the front side of the invoice. There is no evidence that Microtherm received the
    back side of the invoices.
    4. Acceptance of Additional Terms
    Dana also contends that the sales invoices, which included Dana's terms and
    conditions of sale, were its confirmations and acceptances of Microtherm's offers. See
    TEX . BUS. & COM . CODE ANN . § 2.207 (Vernon 2009) ("a written confirmation which is sent
    within a reasonable time operates as an acceptance even though it states terms additional
    to or different from those offered or agreed upon"). Dana asserts, pursuant to section
    2.207, that, through the invoices, the liability limitations became a part of the parties'
    contract. See 
    id. However, we
    have already determined that there was no written
    confirmation of the terms and conditions at issue because there is no proof that Microtherm
    received the back side of the invoices. Therefore, this argument fails.
    5. Course of Conduct
    In addition, Dana argues that because Microtherm accepted the goods, consistently
    paid for the thermistors with checks that referenced the some twenty invoices for over three
    years, and neither objected to nor questioned Dana's liability limitations, Microtherm,
    through its course of conduct, accepted the limitation-of-damages terms. As support for
    this argument, Dana refers this Court to Tubelite, a Division of Indal, Inc. v. Risica and
    Sons, Inc. and Asgrow Seed Company v. Gulick, 
    420 S.W.2d 438
    , 441 (Tex. App.–San
    Antonio writ ref'd n.r.e., 1967).
    In Tubelite, the Texas Supreme Court considered "whether post[-]contract[-]
    formation conduct of the parties [was] sufficient to modify the terms of the agreement to
    11
    include payment of late 
    charges." 819 S.W.2d at 804
    . After the written offer and
    acceptance had occurred, Tubelite added a late charge to the statements sent to Risica.
    
    Id. at 802.
    It was undisputed that Risica received the statements of account. 
    Id. Risica, while
    not formally objecting to these charges, made five partial payments, none of which
    exceeded the principal amount due. 
    Id. at 805.
    The supreme court acknowledged that,
    "[a]cquiescence to the contract by the party to be charged may be implied from his
    affirmative actions, such as when he continues to order and accept goods with the
    knowledge that a service charge is being imposed and pays the charge without timely
    objection." 
    Id. It then
    held that "Risica's failure to formally object to the unilateral addition
    of a late charge will not support a finding of implied modification of the existing contract."
    
    Id. Unlike Tubelite,
    we are addressing contract formation, not modification. There is
    no evidence to establish that Microtherm received the limitation-of-damages provisions on
    the back side of the invoices. Thus, we would conclude that Microtherm's receipt of the
    thermistors was no evidence of an agreement to limit damages or of a mutual intention to
    modify the contract to include the limitation of damages provisions. See 
    id. And without
    more, Microtherm's failure to object to the provisions does not establish an agreement to
    limit damages between the parties. See 
    id. Likewise, we
    cannot conclude that Asgrow provides support for Dana's contention
    that Microtherm, through its course of conduct, accepted the limitation-of-damages terms.
    
    See 420 S.W.2d at 441-42
    . The Asgrow parties engaged in a series of commercial
    transactions with the Gulik parties, each time using the same forms with the same
    12
    limitations of liability arising from the sale of seeds. 
    Id. at 441.
    Based in part upon
    testimony that "the same limitation of warranty and liability had been on the shipping
    instructions and invoices delivered to appellees on the previous purchases," the San
    Antonio Court found that those contractual limitations were incorporated by implication into
    the contract. 
    Id. at 442.
    The Gulicks signed the shipping instructions, and the invoices
    covering all the seed purchased were mailed to the Gulicks. See 
    id. at 441.
    The issue of
    whether the Gulick parties had knowledge of the limitation provisions, however, was never
    raised in Asgrow. Unlike the present case, it is apparent that both parties in Asgrow
    recognized the limitations of warranty and liability provisions contained on the shipping
    instructions and invoices. See 
    id. at 441-44.
    Dana also notes that the checks issued by Microtherm to pay for each invoice
    specifically referenced Dana's invoice number. Dana argues that absent receipt of the
    double-sided, white-colored invoices, Microtherm would have had no source for these
    invoice numbers. However, our review of the invoices in the record reveal that the invoice
    number is on the front side of the invoice. Thus, we are not persuaded by this argument.
    6. No Jury Question on Actual Knowledge
    Although Dana requested a question on Microtherm's actual knowledge of its
    disclaimer of warranties, Dana did not seek a jury question on whether Microtherm had
    actual knowledge of its limitation of liability provision through receipt of the back side of the
    invoice or otherwise, and Dana did not object to the lack thereof. Therefore, there was no
    jury finding on Microtherm's actual knowledge of the asserted limitations.
    13
    7. Conspicuousness
    Finally, Dana asserts that the limitation provision, found on the back of the invoice,
    is conspicuous as a matter of law because it is referred to on the front of the invoice. See
    TEX . BUS. & COM . CODE ANN . § 1.201(10) (Vernon 2009). We disagree.
    Assuming that conspicuousness applies to a limitation provision as it does to a
    disclaimer of warranty provision, "[t]he conspicuous requirement mandates 'that something
    must appear on the face of the [contract] to attract the attention of a reasonable person
    when he looks at it.'" Dresser Indus. v. Page Petroleum, 
    853 S.W.2d 505
    , 508 (Tex. 1993)
    (quoting Ling & Co. v. Trinity Sav. & Loan Ass'n, 
    482 S.W.2d 841
    , 843 (Tex. 1972)); see
    Storage & Processors, Inc. v. Reyes, 
    134 S.W.3d 190
    , 192 (Tex. 2004). The following
    statement appears on the bottom left-hand corner on the front of the invoice, printed in the
    same font and size as all other information on the front of the invoice: "REFER TO REVERSE
    SIDE FOR TERMS AND CONDITIONS OF SALE. "     We cannot conclude, without more, that this
    statement would attract the attention of a reasonable person and suggest to that person
    that there is a limitation of liability provision on the reverse side. See Dresser 
    Indus., 853 S.W.2d at 508
    . Therefore, this argument fails.
    8. Conclusion Regarding Limitations of Liability
    We conclude, therefore, that Dana did not limit its liability for damages. The record
    does not support a conclusion that Microtherm received and accepted, through its course
    of conduct, or otherwise, the limitation-of-liability provisions which were found on the back
    side of Dana's invoices. Accordingly, we overrule this limitation sub-issue in Dana's first
    issue.
    14
    B. Evidentiary Issues on Producing Cause
    By a sub-issue in its first issue and by its second issue, Dana generally complains
    that the evidence of causation is insufficient to support the verdict. Having concluded that
    liability limitations do not apply to Microtherm's DTPA breach of warranty claims, we first
    address Dana's evidentiary challenges as they apply to the breach of warranty findings.
    Jury question 3 asked, "Was the failure, if any, of any defendant . . . to comply with
    a warranty made, if any, a producing cause of damages to Microtherm[?]" Among other
    breaches, the jury found that Dana failed to comply with an express warranty which was
    a producing cause of damages to Microtherm. See TEX . BUS. & COM . CODE ANN . §
    17.50(a)(2) (providing that a consumer may maintain an action where a breach of an
    express warranty constitutes a producing cause of economic damages); see also 
    id. § 2.313(a)(1),
    (b) (Vernon 2009) (providing that an express warranty is "any affirmation of
    fact or promise made by the seller to the buyer which relates to the goods and becomes
    part of the basis of the bargain" and "[i]t is not necessary . . . that the seller use formal
    words such as 'warrant' or 'guarantee' or that he have a specific intention to make a
    warranty").
    The jury charge defined "producing cause" as "an efficient, exciting, or contributing
    cause that, in a natural sequence, produced the damages, if any. There may be more than
    one producing cause." Under producing cause, the plaintiff must prove "actual causation
    in fact." Prudential Ins. Co. v. Jefferson Assoc., Ltd., 
    896 S.W.2d 156
    , 161 (Tex. 1995).
    Proof of causation-in-fact "requires proof that an act or omission was a substantial factor
    in bringing about an injury which would not otherwise have occurred." 
    Id. 15 By
    its first issue, Dana generally contends that even if its liability is not limited, there
    is no evidence that its breach of, or failure to comply with, an express warranty was a
    producing cause of damages. In its second issue, Dana contends that Microtherm failed
    to prove that Dana's conduct was a cause-in-fact of its lost profits or loss of value—that
    Dana's conduct was a substantial factor in bringing about an injury which would not
    otherwise have occurred.
    "An express warranty is created when a seller makes an affirmation of fact or a
    promise to the purchaser that relates to the sale and warrants a conformity to the
    affirmation as promised." Head v. U.S. Inspect DFW, Inc., 
    159 S.W.3d 731
    , 746 (Tex.
    App.–Fort Worth 2005, pet. denied) (citing Humble Nat'l Bank v. DCV, Inc., 
    933 S.W.2d 224
    , 233 (Tex. App.–Houston [14th Dist.] 1996, writ denied)). "[W]hen a party fails to
    deliver the goods as promised, a breach of contract occurs, but when a seller delivers
    nonconforming goods, it is a breach of warranty." 
    Id. at 747
    (citing Ellis v. Precision Engine
    Rebuilders Inc., 
    68 S.W.3d 894
    , 897 (Tex. App.–Houston [1st Dist.] 2002, no pet.)).
    "[T]here are no true DTPA warranties, nor does the DTPA define the term 'warranty.' To
    be actionable under the DTPA, a warranty must be established 'independently of the act.'"
    Humble Nat'l 
    Bank, 933 S.W.2d at 231
    (citing Enterprise-Laredo Assoc. v. Hachar's Inc.,
    
    839 S.W.2d 822
    , 830 (Tex. App.–San Antonio 1992), writ denied per curiam, 
    843 S.W.2d 476
    (Tex. 1992) (quoting La Sara Grain Co. v. First Nat'l Bank, 
    673 S.W.2d 558
    , 565 (Tex.
    1984))).
    In this case, Dana does not dispute that it provided an express warranty set out in
    its sales invoices—that it would provide thermistors to Microtherm free from defects in
    16
    materials and workmanship. See 
    Head, 159 S.W.3d at 746
    (citing Parkway Co. v.
    Woodruff, 
    901 S.W.2d 434
    , 438 (Tex. 1995) (holding that warranties actionable under the
    DTPA, both express and implied, must first be recognized by common law or created by
    statute)). Dana made an affirmation of fact to Microtherm that related to the sale of the
    thermistors and warranted a conformity to the affirmation as promised. See 
    id. Dana does
    not challenge the sufficiency of the evidence to prove that it failed to comply with its
    express warranty. Therefore, our review of this breach of warranty finding will be limited
    to Dana's evidentiary challenges to the producing cause element. Moreover, although
    Dana contends the evidence is legally and factually insufficient, it argues only that there
    is no producing cause evidence to support the verdict—a legal sufficiency argument.
    Therefore, we construe this evidentiary issue as a legal sufficiency challenge.
    1. Standard of Review
    When reviewing a record for legal sufficiency where the opposing party has the
    burden of proof, we view the evidence in the light most favorable to the verdict to determine
    whether the evidence at trial would allow reasonable and fair-minded people to reach the
    verdict under review. City of Keller v. Wilson, 
    168 S.W.3d 802
    , 827 (Tex. 2005). We "must
    credit favorable evidence if reasonable jurors could, and disregard contrary evidence
    unless reasonable jurors could not." 
    Id. We will
    sustain a challenge to the legal sufficiency
    of evidence only if: (1) there is a complete absence of evidence of a vital fact; (2) the court
    is barred by rules of law or of evidence from giving weight to the only evidence offered to
    prove a vital fact; (3) the evidence offered to prove a vital fact is no more than a mere
    scintilla; or (4) the evidence establishes conclusively the opposite of a vital fact. 
    Id. at 810.
    17
    More than a scintilla of evidence exists, and the evidence is thus legally sufficient, if the
    evidence furnishes some reasonable basis for differing conclusions by reasonable minds
    about a vital fact's existence. Lee Lewis Constr. Co. v. Harrison, 
    70 S.W.3d 778
    , 782-83
    (Tex. 2001). However, "when the evidence offered to prove a vital fact is so weak as to do
    no more than create a mere surmise or suspicion of its existence, the evidence is no more
    than a scintilla and, in legal effect, is no evidence." Ford Motor Co. v. Ridgway, 
    135 S.W.3d 598
    , 601 (Tex. 2004) (citing Kindred v. Con/Chem, Inc., 
    650 S.W.2d 61
    , 63 (Tex.
    1983)).
    2. Expert's Testimony on Causation Challenged
    Dana first challenges the testimony of Elizabeth Trillo, Ph.D., Microtherm's expert,
    as unreliable. Dana argues that because Trillo's testimony is incompetent and there is no
    other reliable expert testimony, there is no evidence of causation.
    An expert's testimony, to be admissible, must possess a reliable foundation.
    Cooper Tire & Rubber Co. v. Mendez, 
    204 S.W.3d 797
    , 800 (Tex. 2006). .
    . . Expert testimony is unreliable if it is based on unreliable data, or if the
    expert draws conclusions from his underlying data "based on flawed
    methodology." Merrell Dow Pharms., Inc. v. Havner, 
    953 S.W.2d 706
    , 714
    (Tex. 1997).
    Ford Motor Co. v. Ledesma, 
    242 S.W.3d 32
    , 39 (Tex. 2007). Under Havner, a party may
    complain on appeal that scientific evidence is unreliable and constitutes no evidence to
    support a judgment. 
    See 953 S.W.2d at 711
    .
    a. Other Causes of Contamination
    As to producing cause, Trillo testified that contamination of the thermistor could
    have occurred during the thermistor's assembly process. Dana complains that Trillo's
    opinion is unreliable because she failed to rule out other causes of contamination,
    18
    specifically a breach of the brass casing that housed the thermistors. Dana asserts that,
    because Trillo undertook no testing to rule out this possible source of contamination, her
    testimony is unreliable—that it is too unsophisticated to be reliable. See Emmett Props.,
    Inc. v. Halliburton Energy Servs., Inc., 
    167 S.W.3d 365
    , 373 (Tex. App.–Houston [14th
    Dist.] 2005, pet. denied) ("An expert's failure to rule out other causes of the damage
    renders his opinion little more than speculation and therefore, unreliable."); see also
    
    Havner, 953 S.W.2d at 720
    ("[I]f there are other plausible causes of the injury or condition
    that could be negated, the plaintiff must offer evidence excluding those causes with
    reasonable certainty."); E.I. du Pont de Nemours & Co. v. Robinson, 
    923 S.W.2d 549
    , 559
    (Tex. 1995) ("An expert who is trying to find a cause of something should carefully consider
    alternative causes.").
    In a draft report, Trillo opined that contamination could have occurred during
    assembly (manufacturing process); however, she also concluded that "[c]ontamination
    could also have been due to a failure of the brass casing of the sender assembly. Under
    normal operating conditions, the inside components are isolated from the environment,
    however, if there is a breach in the brass casing, contaminants could have been introduced
    inside the sender." In this earlier report, Trillo did not say which possibility was more likely.
    At trial, Trillo testified that her draft report mentioned that the casing may have been
    breached. She testified that, after discussions with Seitz where he indicated to her that
    there were no reports of failures solely due to the casing—"that he never saw any failures,
    cracking or otherwise, of the brass casing"—and after examining the springs, she
    determined that breach of a casing was not a cause of the failures. Therefore, she
    decided to remove that portion of her report. Trillo explained that if the housing had been
    19
    breached, the water would have laid along the bottom level resulting in a corrosion line
    along the bottom of the spring and through the entire length of the spring. Her inspection
    revealed that there was an absence of a trail of corrosion along the entire length of the
    spring.
    Although Trillo did not test the casings using electro microscopy, as did Dana's
    expert, she did examine the casings and the springs and ruled out breach of a casing as
    a cause of the failures.10 Trillo did not provide a "bare opinion"; this was not solely a
    "subjective interpretation of the facts." Volkswagen of Am., Inc. v. Ramirez, 
    159 S.W.3d 897
    , 906 (Tex. 2004) (explaining that "[a]n expert's bare opinion will not suffice" and is
    unreliable if "based solely upon his subjective interpretation of the facts"). Thus, we cannot
    conclude that Trillo's opinion was unreliable on this basis.11
    b. Sample Size and Extrapolation Testimony
    Trillo examined five thermistors. One thermistor that had not failed was used as a
    "control."12 Of the four remaining thermistors, three had failed and one had not. Dana
    contends that Trillo's testimony was unreliable because her sample was too small and
    because she provided no foundation for her extrapolation of the failure of three thermistors
    to all failed thermistors Dana provided to Microtherm, other than her ipse dixit. See Earle
    10
    Although Trillo did not use scientific testing to rule out a possible seal breach as a cause of the
    failures, Trillo testified that she did not consider the seals as a source of failure because she did not observe
    any seal breaches or any contam inants on the seals.
    11
    After Trillo spoke to Seitz, she deleted this conclusion from her report. Dana contends that Trillo
    rem oved the conclusion because Seitz asked her to do so and argues that her abandonm ent of her own
    opinion at the direction of the client bears the indicia of untrustworthiness. This, however, is a factor for the
    jury to consider in determ ining the credibility of the expert's testim ony. See E.I. du Pont de Nemours & Co.
    v. Robinson, 923 S.W .2d 549, 558 (Tex. 1995) ("[T]he jury will continue to assess the weight and credibility
    of the [expert's] proffered testim ony.").
    12
    Trillo testified that the control therm istor had been placed in service in 1997.
    20
    v. Ratliff, 
    998 S.W.2d 882
    , 890 (Tex. 1999) ("An expert's simple ipse dixit is insufficient to
    establish a matter; rather, the expert must explain the basis of his statements to link his
    conclusions to the facts.").
    Trillo's work did not, however, consist only of the examination of five thermistors and
    Trillo's ipse dixit, as Dana suggests. Trillo testified that her methodology included (1)
    asking questions of Seitz and looking at customer warranty records to understand the
    history of the problem including the timing of the failures and their numbers;13 (2) reviewing
    a photograph of a sensor that Dana's expert had cut apart and noting an extensive amount
    of rust and red colored deposits that came from the inside of that thermistor; (3) performing
    a visual observation of the outside of the sensors; (4) sectioning some of the sensors so
    that she could remove the inside components—including a spring, a thermistor, a plastic
    sleeve that holds the spring in place, and a rubber O-ring on the backside; (5) performing
    an SEM (scanning electron microscope) analysis on several springs;14 and (6) reviewing
    Sada's deposition transcript, which included his April 2001 quality control inspection report
    in which Sada "reported that [sic] contaminants throughout the process line in the
    assembly of the sensors on most of the parts" and indicated that the problem had not been
    resolved by April 2001. Based on the above, Trillo testified that she stated in her report
    "that the springs of the sensors had failed due to rust or oxidation process due to
    13
    Trillo testified that the history was im portant because it "indicated that the rate of failure increased
    after a certain period of tim e, so there m ust have been som ething that occurred in 1999 and forward that
    would cause the failures to occur, an increased num ber of failures to occur."
    14
    Trillo explained that the results showed that those springs that cam e from the failed sensors had
    a large am ount of red deposits or rust on the ends of the spring. The control did not have any iron oxide or
    rust.
    21
    contaminants that were found in the housing. And it is the most likely cause that the
    contaminants were present during assembly." At trial, Trillo testified that she provided the
    most likely cause or mode of failure in her investigation and that "[l]ooking at a small
    sampling of failures and the manner in which [she] did is acceptable."
    Moreover, we are neither persuaded nor bound by the authority upon which Dana
    relies for the proposition that Trillo's sample size was too small. See Minnesota Mining &
    Mfg. Co. v. Atterbury, 
    978 S.W.2d 183
    , 192-93 (Tex. App.–Texarkana 1998, pet. denied)
    (discussing the precedent on expert witness testimony in silicone cases including Kelley
    v. Am. Heyer-Shulte Corp., 
    957 F. Supp. 873
    , 879 (W.D. Tex. 1997), where the federal
    court excluded an expert witness because her conclusions were based only on unreliable
    studies, one of which was unreliable due to, among other things, its small sample size of
    445); Mitchell Energy Co. v. Bartlett, 
    958 S.W.2d 430
    , 446-48 (Tex. App.–Fort Worth 1997,
    pet. denied) (concluding that test results which showed hydrogen sulfide present in two of
    the wells on a single day and absent a month later, was no more than a scintilla of
    evidence, and, thus, legally insufficient to establish causation). Trillo's opinion regarding
    causation was not based solely on an unreliable study of another or on a bare conclusion
    alone without supporting facts. See 
    Atterbury, 978 S.W.3d at 192-93
    ; Mitchell 
    Energy, 958 S.W.2d at 447
    (citing 
    Havner, 953 S.W.2d at 711
    ). Her conclusion was based on historical
    facts, photographs of testing performed by Dana's expert, her own thermistor tests, and
    Sada's deposition testimony and his April 2001 report.
    Therefore, we cannot conclude that Trillo's opinion regarding the failure of the
    thermistors was unreliable because her sample was small. Neither can we conclude that
    22
    her opinion was unreliable because her extrapolation of the failure of the five sampled
    thermistors to all failed thermistors was without foundation.15
    3. No Other Evidence of Causation
    Dana argues that, without Trillo's testimony, there is no evidence to support the
    findings that Dana's breach of its express warranty was a producing cause of Microtherm's
    damages. Having determined that Trillo's testimony is reliable, this contention fails.
    Nonetheless, there is also evidence that Dana's own January 2001 8-D corrective
    action report found that the thermistors were contaminated and "out of spec," and Sada's
    internal April 2001 report reflects continued contamination problems during the assembly
    process. In addition, Seitz testified that "[t]he sensors stopped giving reliable temperature
    measurement and so the heaters failed."
    Referring to the above reports, Dana argues that Microtherm's causation case
    cannot rest on Dana's own reports and internal evaluations and policies to substitute for
    the needed expert testimony.                 However, the cases relied upon by Dana, FFE
    Transportation Services, Inc. v. Fulgham and Fenely v. Hospice in the Pines, do not
    support this proposition. They provide only that a company's self-imposed policies do not
    establish the standard of care and cannot be substituted as the industry's standard of care
    in determining a breach. See FFE Transp. Servs., Inc. v. Fulgham, 
    154 S.W.3d 84
    , 92-93
    (Tex. 2003); Fenely v. Hospice in the Pines, 
    4 S.W.3d 476
    , 481 (Tex. App.–Beaumont
    1999, pet. denied).
    15
    Dana also appears to suggest that Trillo, who agreed that she was not qualified to perform a
    statistical analysis, attem pted to do so in an effort to support her extrapolation. This argum ent, however, is
    without m erit because, even if we were to agree that Trillo provided such testim ony, the trial court, at defense
    counsel's request, instructed the jury to disregard that testim ony. Dana does not com plain on appeal that the
    jury disregarded the trial court's instruction.
    23
    In this case, Trillo did not use Dana's self-imposed policies, reports, and internal
    evaluations to establish the standard of care. She did not substitute Dana's quality control
    reports for the industry's standard. Trillo provided expert testimony on causation. She
    reviewed Dana's own reports on quality control and its internal evaluations and used
    information from the reports to provide support for her opinion on causation. Neither case
    relied upon by Dana addresses the application of internal reports, evaluations, and policies
    to a determination of causation. Neither case supports a conclusion that Microtherm's
    expert cannot consider Dana's 8-D correction report or the April quality control report in
    arriving at an opinion on causation. Whether or not corrective actions were taken at
    Dana's assembly plant pursuant to a company policy which did or did not exceed the
    existing standard of care, the evidence established there was contamination in the
    assembly of the thermistors, which according to Trillo, was a producing cause of the failure
    of the thermistor.
    4. Contrary Evidence
    After contending Microtherm did not prove that Dana's act or omission was a
    substantial factor in bringing about an injury which otherwise would not have occurred,
    Dana appears to raise a City of Keller challenge. 
    See 168 S.W.3d at 827
    . Dana generally
    asserts that, to the contrary, the evidence shows that even after installation in Microtherm's
    water heaters, the temperature senders were easily replaced. Without citation to the
    record, Dana urges that there is other contrary evidence showing that: (1) a failure of a
    temperature sender did not cause any other damage to the user's property, and (2)
    Microtherm had significant failures in other components—and had called damages flowing
    from the other components "irreparable." In our legal sufficiency review, however, we
    24
    cannot conclude that this alleged contrary evidence could not have been disregarded by
    reasonable jurors in determining whether Dana's act or omission was a substantial factor
    in bringing about an injury which would not otherwise have occurred. See 
    id. 5. Conclusion
    Regarding Producing Cause
    Therefore, viewing the evidence in the light most favorable to the verdict, and
    crediting favorable evidence if reasonable jurors could and disregarding contrary evidence
    unless reasonable jurors could not, we conclude that there was more than a scintilla of
    evidence to establish producing cause. See 
    id. at 810,
    823; 
    Harrison, 70 S.W.3d at 782-83
    . The evidence was legally sufficient to establish that Dana's breach of express
    warranty was a producing cause of Microtherm's damages—Dana's act or omission was
    a substantial factor in bringing about an injury which would not otherwise have occurred.
    We overrule Dana's sub-issue in its first issue and Dana's second issue challenging the
    legal sufficiency of the evidence to support the verdict.
    C. Evidentiary Challenge to "Knowingly" Finding
    In its first issue, Dana contends, by a sub-issue, that there is no evidence that Dana
    knowingly supplied defective thermistors to Microtherm. Dana asserts that the evidence
    is not sufficient to show that Dana had actual awareness that it was supplying defective
    thermistors to Microtherm.
    In response to question 5, the jury found that Dana's failure to comply with its
    express warranty was committed knowingly.           In relevant part, the charge defined
    "knowingly" as "actual awareness of the conduct constituting a failure to comply with a
    warranty" and instructed the jury that "[a]ctual awareness may be inferred where objective
    25
    manifestations indicate that a person acted with actual awareness."16 See TEX . BUS. &
    COM . CODE ANN . § 17.45(9) (Vernon Supp. 2008); see 
    id. § 17.50(a)(2);
    K.C. Roofing Co.
    v. Abundis, 
    940 S.W.2d 375
    , 377 (Tex. App.–San Antonio 1997, writ denied) (noting actual
    awareness may be inferred from the surrounding circumstances). "The burden is on the
    plaintiff to prove that the defendant acted knowingly." CA Partners v. Spears, 
    274 S.W.3d 51
    , 74-75 (Tex. App. Houston 14th Dist. 2008, pet. denied).
    Although Dana asserts that there is no evidence that it knowingly supplied defective
    thermistors to Microtherm, we conclude that the following evidence supports the
    "knowingly" finding:
    •       Seitz testified that early in November 2000 Microtherm informed Dana of the
    problems that Microtherm was seeing with the thermistors.
    •       Sada, one of Dana's quality control engineers, confirmed that Dana received
    Microtherm's complaint and informed Microtherm that a product engineer was
    evaluating the sample and the reported problem and was exploring, among other
    things, possible contamination of the thermistor.
    •       In January 2001, Dana communicated to Seitz, verbally and through a January 1,
    2001 8-D Correction Action report, that it had reviewed the thermistor sent to Dana
    by Microtherm and was going to correct the problems at their facility with respect to
    contamination on the thermistors.
    •       The January 8-D corrective action report found the "root cause" of the defect to be
    that the sensors were "out of spec" and the housing and thermistor were
    contaminated. To contain the problem it was recommended that, effective January
    4, 2001, all bad thermistors be sent back to the supplier with a request for
    immediate corrective action, that a new shipment of thermistors "within spec" be
    sent as soon as possible to meet the production schedule, and that a new Quality
    Alert Notice be sent for the test station and process inspection to check for drifting
    thermistors. To correct the problem, the report recommended the following: (1)
    16
    The DTPA provides for the award of additional dam ages for statutory violations that are com m itted
    "knowingly." See T EX . B U S . & C O M . C O DE § 17.50(b)(1) (Vernon Supp. 2008). Having found Dana knowingly
    failed to com ply with its express warranty, the jury awarded $250,000 additional dam ages to Microtherm and
    against Dana.
    26
    inspecting all thermistors before assembly and checking their resistance; (2)
    cleaning the thermistors with sandpaper and alcohol; (3) cleaning inside the
    housing; and (4) updating the process sheets to reflect the new requirements for the
    thermistor check. This permanent corrective action was to be effective with the
    "next production schedule."
    •   Sada testified that on April 11, 2001, as instructed by Teresa Salazar, Dana's
    quality manager and the person to whom Sada reported, he submitted a report
    regarding Microtherm's complaint. Sada also testified that he had inspected the
    assembly line and noted that component parts were stored in open places where
    there was dirt and filth, that assemblers were not using latex gloves to prevent the
    transfer of contaminants from their hands to the finished product, and that the
    conditions that existed on the assembly lines could allow these thermistors or their
    component parts to be contaminated by oil, dust, dirt, humidity, oxidation, or other
    particles. In the April report, Sada made several recommendations to provide better
    control of the cleaning operation to prevent contamination which he believed was
    the most probable cause of the failures—"loose contacts due to contaminants
    between the thermistor and the bottom of the housing, or between the terminal or
    the spring due to defects in the parts material or finish."
    •   Sada also indicated in his report that on April 9, 2001, he had run a test with 25
    sensors with the housings previously cleaned very carefully using q-tips and the
    thermistor cleaned with a clean cloth and found all samples to be within
    specification at ambient and at 220EF. Angelica Lopez believed that a 100 piece
    run would be more representative and could provide better results. She was going
    to request authorization to build 100 pieces with extreme precautions of cleaning the
    housing and thermistor. At the time of Sada's report, Lopez had not built the
    samples.
    •   Sada testified that he sent his report to Salazar, but did nothing to solve these
    problems. He did not implement any procedures to correct what he saw when he
    observed the people on the assembly line.
    •   Seitz testified that Sada indicated Dana "really never did what they said they were
    going to do to correct or attempt to correct the problem." Seitz testified that despite
    the January 1, 2001 and April 11, 2001 reports which showed contamination as the
    most probable cause of the failures, Dana did not fix any of the problems.
    •   In August 2001, Seitz informed Carmine Auditore, the manager at Dana's plant
    where the thermistors were assembled, about failures that were occurring with the
    thermistors.
    •   Auditore acknowledged that he may have read Sada's April 2001 report and set it
    aside or filed it. But that did not mean that he would remember it.
    27
    •      Auditore also testified that it was possible that he did not read the January 2001
    report. The first time he recalled reading the report was after Seitz called him in
    August 2001, and they discussed that issue—eight months after the January report
    was issued and four months after the April report was issued. He believed that
    things were being done correctly, even based on April report.
    •      Dana's summary of sales to Microtherm from January 1, 2000, through June 12,
    2002, admitted as plaintiff's exhibit 12.13, showed that Dana continued to sell
    thermistors to Microtherm throughout 2001, including 3000 thermistors on April 19,
    2001, 3000 on May 4, 2001, 2500 on July 7, 2001, and 2000 on October 5, 2001.
    Based on the above, we conclude that the record contains some evidence that Dana
    knowingly engaged in conduct that breached the express warranty. City of 
    Keller, 168 S.W.3d at 827
    ; 
    Harrison, 70 S.W.3d at 782-83
    . Dana knew it had warranted that the
    thermistors would be free from defects. Seitz's testimony establishes that he engaged in
    conversations with Dana in November 2000 discussing failures in thermistors that Dana
    provided. Through its January report, Dana confirmed that Microtherm had reported
    defects in the thermistors—that the "[t]hermistors [would] not stay in line or drift." Dana told
    Seitz, through the January 2001 report and through verbal communication, that it was
    going to correct the problems at its facility with respect to contamination on the thermistors.
    Dana's January 2001 report and its April 2001 report noted that contamination was
    apparent in the samples tested and, in the April 2001 report, that problems still existed at
    the assembly plant.
    However, Sada testified that, although he provided his manager with his April report,
    he did not follow-up on his recommendations. Apparently, no further testing was done
    although Sada reported in April 2001 that cleaner assembly of twenty-five thermistors
    resulted in a product that was in spec and that further inspection of a larger sample was
    suggested. Dana did not provide Sada's April 2001 report to Microtherm. Seitz also
    28
    testified that Sada indicated that Dana "really never did what they said they were going to
    do to correct or attempt to correct the problem." In August 2001, Seitz talked with Auditore
    about the failures occurring with the thermistors. Auditore testified that he did not read the
    reports or did not remember them and that his plant was fine even before the April report
    was issued. Dana continued to supply thermistors to Microtherm until October 2001; the
    thermistors were assembled under conditions that apparently had not changed.
    From the evidence, the jury could have concluded that after November 2000, Dana
    was aware its thermistors were contaminated and failed to provide proper resistance. The
    jury could have inferred that Dana continued to supply defective thermistors to Microtherm
    knowing that the problems with their assembly had not been corrected. A reasonable fact
    finder could infer from the objective manifestations and surrounding circumstances that
    Dana continued to provide thermistors with "actual awareness" that the thermistors were
    defective. Therefore, viewing the evidence in the light most favorable to the verdict, we
    conclude the evidence is legally sufficient to support the jury's finding that Dana knowingly
    failed to comply with its express warranty. City of Keller, 
    168 S.W.3d 827
    . We overrule
    Dana's sub-issue in its first issue that challenges the jury's knowingly finding.
    Because we conclude that the judgment can be sustained on Microtherm's breach
    of warranty theory, we need not address Dana's challenges to the jury's remaining DTPA
    liability findings.17 They are not dispositive of this appeal. See TEX . R. APP. P. 47.1.
    17
    Relying on Crawford v. Ace Sign, Dana also contends that the gravam en of Microtherm 's com plaints
    is breach of contract or breach of warranty, not DTPA laundry list violations or unconscionable acts. 917
    S.W .2d 12, 12-13 (Tex. 1996) (per curiam ). Having determ ined the jury's finding on breach of express
    warranty under the DTPA supports liability, we need not reach this contention. See T EX . R. A PP . P. 47.1.
    29
    IV. Challenges to Damage Findings
    After finding that Dana, Puget, and UPG failed to comply with their respective
    warranties, the jury was asked to determine what sum of money from each of the
    defendants would compensate Microtherm for its damages that resulted from the conduct.
    The charge instructed the jury to consider, among others, (1) lost profits sustained in the
    past and, in reasonable probability, will be sustained in the future; and (2) damage, if any,
    to the value of Microtherm. As to each element, the jury was instructed to answer
    separately in dollars and cents, if any, for Dana, Puget, and UPG. The jury awarded
    divisible damages for lost profits, past and future, in the amount of $12,400,000 against
    Dana, $7,340,000 against Puget, and $5,850,000 against UPG and divisible damages for
    lost value in the amount of $15,000,000 against Dana, $15,000,000 against Puget, and
    $11,500,000 against UPG.
    A. Divisible or Indivisible Damages
    Before considering Dana's evidentiary challenges to the DTPA damages awarded
    against it, we must address a threshold argument raised by Microtherm. By what we
    construe as a cross-issue, Microtherm contends that the trial court erred in determining that
    the damages were divisible rather than indivisible.18 Microtherm asserts that "it is clear that
    the losses sustained by Microtherm are precisely the type of indivisible injuries that, under
    Texas law, would give rise to joint and several liability," and "[g]iven the timing of the Dana
    failures, which occurred in both 2000 and 2001, there can be no doubt but that
    18
    The term "indivisible injury" m eans an injury which from its nature cannot be apportioned with
    reasonable certainty to the individual wrongdoers. Amstadt v. U. S. Brass Corp., 919 S.W .2d 644, 654 (Tex.
    1996) (citing Landers v. E. Tex. Salt W ater Disposal Co., 248 S.W .2d 731, 734 (Tex. 1952)). If a plaintiff's
    injuries are indivisible, defendants are jointly and severally liable for the whole am ount if they fail to m eet their
    burden to prove any apportionm ent of liability for the plaintiff’s injuries. Id.; Landers, 248 S.W .2d at 734.
    30
    Microtherm's damages are indivisible as between Dana, on the one hand, and Emerson,
    Puget, and/or UPG, on the other hand."                    Microtherm argues that "[t]he trial court's
    'divisibility' ruling, i.e., that Microtherm had to prove damages severally as to each
    defendant, is patently wrong." In response, Dana contends that because Microtherm
    moved to enter judgment on the verdict and proposed that it recover on the basis of the
    divisible damages awarded, Microtherm may not take this inconsistent position on appeal.
    We agree.
    Before the jury trial began, the court ruled that damages were divisible.19 At the end
    of Microtherm's case, the trial court directed a verdict that the parties were responsible only
    for damages, if any, caused by their own conduct. Consistent with the trial court's rulings,
    the charge submitted divisible damage questions.20 Although Microtherm took the position
    throughout trial that its damages were indivisible, after receiving a favorable verdict from
    the jury on its DTPA claims, Microtherm filed an unqualified motion for entry of the
    judgment. In its motion, Microtherm moved the trial court to "enter judgment on the verdict"
    and prayed for the same. Microtherm attached a proposed judgment to its motion. All jury
    questions and answers were made part of the proposed judgment, including the divisible
    damage questions and answers.                   Microtherm also proposed the following decretal
    language:
    19
    During pre-trial proceedings, the trial court granted sum m ary judgm ent ordering "that [Microtherm ]
    shall not be entitled to pursue a theory of joint and several liability am ong the defendants; rather [Microtherm ]
    shall be required to prove causation and dam ages separately . . . ."
    20
    At the charge conference, Microtherm again asserted its position that the dam ages were indivisible,
    requesting a question on indivisible dam ages. The trial court refused this question and subm itted divisible
    dam age questions.
    31
    It is ordered, adjudged and decreed that . . . Microtherm shall recover from
    . . . Dana . . . the sum of Twenty Seven Million Six Hundred Thousand and
    No/100 Dollars ($27,600,000.00) actual damages for violation of the Texas
    Deceptive Trade Practices Act and Two Hundred Fifty Thousand and no/100
    Dollars ($250,000.00) as additional damages for knowingly committing a
    violation of the Texas Deceptive Trade Practices Act.
    Microtherm's proposed judgment further set out that it shall be awarded, as against Dana,
    pre-judgment interest in the amount of $3,338,465.75 and post-judgment interest at the
    rate of 5% per annum from the date of the judgment until the judgment is paid.
    The trial court entered final judgment based on Microtherm's proposed judgment.
    The final judgment includes the same divisible damage questions and jury answers. The
    final judgment awards identical divisible damages against Dana in the amount of
    $27,600,000 in actual damages and $250,000 as additional damages. Similarly, the
    judgment awards $3,308,712.33 as pre-judgment interest on past actual damages of
    $27,200,000 and post-judgment interest at the rate of 5% per annum until the judgment
    is paid.
    When a party moves for entry of judgment, and the trial court enters the judgment,
    the party cannot later complain of that judgment. Casu v. Marathon Ref. Co., 896 S.W.2d
    S.W.3d 388, 389 (Tex. App.–Houston [1st Dist.] 1995, writ denied); see 
    Gammage, 668 S.W.2d at 322
    ("We disapprove a practice by which a party, by motion, induces the trial
    court on the one hand to render a judgment, but reserves in a brief the right for the movant
    to attack the judgment if the court grants the motion."); JCW Elecs., Inc. v. Garza, 
    176 S.W.3d 618
    , 628 (Tex. App.–Corpus Christi 2005), rev'd on other grounds, 
    257 S.W.3d 701
    (Tex. 2008) ("[W]hen a party files a motion for entry of judgment, that party cannot
    take a position on appeal that is inconsistent with that part of the judgment."); accord
    32
    Northeast Tex. Motor Lines, Inc. v. Hodges, 
    138 Tex. 280
    , 
    158 S.W.2d 487
    , 488 (Tex.
    1942) (explaining that because a party presented two charge issues together, it cannot be
    heard to complain that court chose the issue that was more onerous to it and concluding
    that "a litigant cannot ask something of a court and then complain that the court committed
    error in giving it to him. The rule, grounded in even justice and dictated by common sense,
    is that he is estopped."); D/FW Commercial Roofing Co. v. Mehra, 
    854 S.W.2d 182
    , 190
    (Tex. App.–Dallas 1993, no writ) (holding that the plaintiff waived a complaint regarding the
    amount awarded as attorneys' fees where the plaintiff filed a motion to enter judgment and
    the trial court entered judgment for the exact sum requested by the plaintiff in the motion);
    cf. Miner-Dederick Const. Corp. v. Mid-Cty Rental Serv. Inc., 
    603 S.W.2d 193
    , 198 (Tex.
    1980) (holding that an appellee moving for judgment on one interpretation of jury's findings
    was entitled to complain that findings based on another interpretation were against the
    preponderance of the evidence); Green v. Tex. Workers' Comp. Inc. Facility, 
    993 S.W.2d 839
    , 843-44 (Tex. App.–Austin 1999, pet. denied) (concluding that a plaintiff moving for
    judgment on the jury's verdict on the basis that he was entitled to lifetime medical benefits
    did not waive a challenge to the jury's failure to find any partial or total incapacity as a
    result of that occupational disease). Moreover, "where the litigant moves the trial court to
    enter a judgment, and the trial court enters the judgment, the litigant cannot later complain
    of that judgment, period." 
    Casu, 896 S.W.3d at 391
    (citing Transmission Exch., Inc. v.
    Long, 
    821 S.W.2d 265
    , 275 (Tex. App.–Houston [1st Dist.] 1991, writ denied) (holding that
    cross-appellant waived its point of error concerning a duty to mitigate by moving for entry
    of the final judgment that the court entered). "To preserve the right to complain about a
    33
    judgment on appeal, a movant for judgment should state in its motion to enter judgment
    that it agrees only with the form of the judgment, and note its disagreement with the
    content and result of the judgment." 
    Id. at 390
    (citing First Nat. Bank of Beeville v. Fojtik,
    
    775 S.W.2d 632
    , 633 (Tex. 1989) (per curiam)).
    Microtherm's motion for entry of judgment was unqualified. The motion asked for
    entry of judgment on the verdict. Microtherm did not agree only as to form and did not note
    any disagreement with the content or result of the judgment it asked the trial court to enter.
    See 
    id. More specifically,
    the motion did not express any disagreement with the trial court's
    characterization of damages as divisible rather than indivisible. Microtherm was required
    to qualify its request for judgment accordingly. See 
    Fojtik, 775 S.W.2d at 633
    . It did not
    do so and is, therefore, bound by the terms of the judgment. See 
    Casu, 896 S.W.3d at 392
    . Microtherm cannot, on appeal, take a position inconsistent with its request for
    judgment on the basis of the divisible damages awarded. See 
    Litton, 668 S.W.2d at 321-22
    , 27; 
    Garza, 176 S.W.3d at 628
    . We conclude, therefore, that even if the trial court
    erred in ruling that the damages were divisible, by unqualifiedly requesting entry of
    judgment on the divisible damage findings, Microtherm abandoned its claim that the
    damages are indivisible and that the trial court's divisibility ruling is patently wrong. We
    overrule Microtherm's cross-issue.21
    21
    Microtherm also asserts, by way of a cross-issue, that the trial court erred in refusing its requested
    instruction on Microtherm 's lost business opportunities with DuPont, including the lost opportunity relating to
    the DuPont stock purchase agreem ent. However, the sam e reasoning applies to this cross-issue. By m oving
    for an unqualified judgm ent, Microtherm has not preserved its right to com plain of the trial court's refusal to
    include a lost business opportunities instruction in the charge. See Casu v. Marathon Ref. Co., 896 S.W .2d
    S.W .3d 388, 390 (Tex. App.–Houston [1st Dist.] 1995, writ denied) (citing First Nat. Bank of Beeville v. Fojtik,
    775 S.W .2d 632, 633 (Tex. 1989) (per curiam )). W e overrule Microtherm 's cross-issue regarding charge
    error.
    34
    B. Sufficiency of the Evidence to Support
    Lost Profits Award and Lost Value Award
    In its third issue, Dana asserts that the separate $12.4 million lost profits damages
    awarded against Dana and the separate $15 million loss in value damages awarded
    against it have no support in the record.22 Dana contends that the evidence is legally
    insufficient because Microtherm failed to make any proof of separate damages to the jury.
    Microtherm's principal argument in response to this evidentiary challenge is that damages
    are indivisible, not divisible, and that it could not determine the amount of damages caused
    by Dana because of the combination of failures of the various component parts of the
    Seisco product. However, as discussed above, Microtherm abandoned this inconsistent
    position when it requested judgment on the verdict, without exception, and Microtherm
    cannot, now, assert the same argument in support of its contentions regarding the
    sufficiency of the evidence of separate damages.
    1. No Evidence of Separate Damages Caused by Dana
    It is undisputed that Microtherm presented no evidence of defendant-by-defendant
    damages.23 Microtherm knew when the trial began that the case was being tried on
    22
    Dana challenges only the sufficiency of the evidence to support the dam ages awarded against it for
    lost profits and lost value. Dana does not challenge the m oney awarded against it for the cost of repairing
    and/or replacing the failed therm istors or the am ount awarded against it because the jury found Dana's
    conduct was com m itted knowingly. Therefore, we address this evidentiary argum ent only as it relates to the
    jury's dam age findings for lost profits and lost value. See T EX . R. A PP . P. 47.1.
    23
    Microtherm provided testim ony regarding indivisible dam age am ounts for lost profits and loss in
    value. However, we find no testim ony or other evidence regarding separate or divisible dam age am ounts that
    was adm itted into evidence. W e note that, through an offer of proof on the day the case was to be argued
    to the jury, Seitz did testify that he could show which particular custom ers Microtherm lost because of each
    com ponent part. He inform ed the trial court of the exact percentage of lost custom ers due to Dana (47%),
    Puget (33%), and UPG (21%). Seitz prepared an exhibit detailing the breakdown of lost custom ers by failures
    of each defendant. Counsel for Microtherm inform ed the trial court that it did not have to call Seitz to testify
    but could, instead, offer this exhibit sum m arizing his testim ony. The trial court accepted the offer of proof but
    sustained the defendants' objections to the testim ony and exhibit. Microtherm does not challenge this ruling
    on appeal.
    35
    separate damages, and Microtherm had the opportunity to present evidence of separate
    damages. The trial court asked the jury to find an amount of lost profits and an amount of
    lost value caused by Dana, a separate amount caused by Puget, and a separate amount
    caused by UPG. The verdict awarded separate damages on a defendant-by-defendant
    basis. Yet, Microtherm did not provide any evidence as to what amount of the total
    damages was caused by Dana. Thus, reviewing the evidence presented at trial in the light
    most favorable to the jury's verdict, crediting evidence favorable to that party if reasonable
    jurors could and disregarding contrary evidence unless reasonable jurors could not, we
    conclude that the evidence was legally insufficient to support the divisible lost profit
    damages and the divisible lost value damages awarded against Dana. See City of 
    Keller, 168 S.W.3d at 827
    .
    2. Remittitur or Rendition of Judgment
    Microtherm argues that, even if this Court concludes that the evidence is insufficient
    to support the amount of damages attributed to Dana, the most Dana would be entitled to
    would be a remittitur or a new trial—not a rendition of judgment. Microtherm asks us to
    apply the analysis utilized by the courts in Formosa Plastics Corp. USA v. Presidio
    Engineers & Contractors, Inc. and in the line of cases represented by Texarkana Mem.
    Hops., Inc. v. Murdock. See Formosa Plastics, 
    960 S.W.2d 41
    , 51 (Tex. 1998); Murdock,
    
    946 S.W.2d 836
    , 839-41 (Tex. 1997); Minn. Mining & Mfg. Co. (3M) v. Nishika LTD., 
    953 S.W.2d 733
    , 738-40 (Tex. 1997); Stewart Title Guar. Co. v. Sterling, 
    822 S.W.2d 1
    , 10-12
    (Tex. 1991), modified on other grounds by Tony Gullo Motors I v. Chapa, 
    212 S.W.3d 299
    ,
    313-14 (Tex. 2005). We decline to do so, concluding instead that such an analysis and
    disposition is not applicable in this case.
    36
    In Formosa Plastics, the court concluded that Presidio failed to present legally
    sufficient evidence to support the entire amount of 
    damages—$700,000—awarded. 960 S.W.2d at 43
    , 51. The court also concluded that there was clearly legally sufficient
    evidence that Presidio suffered some damages as a result of Formosa's fraud, including
    an out-of-pocket damage award of $231,000 or a benefit-of-the-bargain damage award of
    $461,000. 
    Id. at 51.
    Because there was some evidence of the correct measure of
    damages and because the issue of damages was contested by Formosa, the supreme
    court could not render judgment in favor of Presidio for a lesser amount. 
    Id. Instead, the
    court reversed that judgment and remanded the cause for a new trial. See 
    id. (citing Murdock,
    946 S.W.2d at 841).
    Even though the Formosa court found no evidence supporting the $700,000 fraud
    damages awarded against Formosa, it did find Presidio had presented some evidence of
    the amount of damages caused by Formosa's fraud, including the $231,000 out-of-pocket
    damage award and the $461,000 benefit-of-the-bargain award. See 
    id. In the
    present
    case, Microtherm failed to present any evidence of the amount of damages, if any, caused
    by Dana, distinguishing this case from Formosa.
    Additionally, in Murdock, 3M, and Sterling, each respective jury was asked to award
    indivisible damages. See 
    Murdock, 946 S.W.2d at 839-41
    ; 
    3M, 953 S.W.2d at 738-40
    ;
    
    Sterling, 822 S.W.2d at 10-12
    . The supreme court determined, in each case, that the
    indivisible damages could have, and therefore should have, been proven as separate or
    divisible damages. See 
    Murdock, 946 S.W.2d at 839-41
    ; 
    3M, 953 S.W.2d at 738-40
    ;
    
    Sterling, 822 S.W.2d at 10-12
    . In each case, the court concluded that evidence of the
    37
    indivisible or total damage was evidence of the segregated or divisible damage. See
    
    Murdock, 946 S.W.2d at 839-41
    ; 
    3M, 953 S.W.2d at 738-40
    ; 
    Sterling, 822 S.W.2d at 10
    -
    12. Each case was remanded to afford the plaintiffs with the opportunity to develop their
    separate damages evidence. See 
    Murdock, 946 S.W.2d at 839-41
    ; 
    3M, 953 S.W.2d at 738-40
    ; 
    Sterling, 822 S.W.2d at 10-12
    .
    In the present case, the jury was asked to award divisible or separate damages, not
    indivisible or total damages. And it did exactly that. Unlike Murdock, 3M, and Sterling,
    where the courts remanded the cases so that the plaintiffs would have the opportunity to
    prove up separate damages, Microtherm had both the opportunity and the burden at trial
    to develop its damages—divisible among the defendants.              It did not.   Microtherm
    inexplicably offered no such proof to the jury; it provided no evidence of the divisible
    damages awarded. Microtherm tried its case with proof of indivisible-injury damages, but
    the charge required proof of divisible, defendant-by-defendant damages. Unlike the parties
    in Murdock, 3M, and Sterling, Microtherm was given the opportunity and was compelled
    by the structure of the jury charge and prior rulings of the trial court to present evidence of
    divisible damages but wholly failed to do so.
    We sustain Dana's third issue regarding lost profit and lost value damages awarded
    for Microtherm's DTPA claims.
    V. Fraud
    By a sub-issue in its first issue, Dana contends that, if reached, the jury's fraud
    findings will not support a judgment. Because we are modifying the DTPA damage award,
    Microtherm may choose on remand to recover under the fraud claim based on our
    38
    resolution of Dana's damage issue. See Gunn Infiniti, Inc. v. O'Byrne, 
    18 S.W.3d 715
    , 718
    (Tex. App.–San Antonio 2000, no pet.) (remanding to permit O'Byrne to make a new
    election of remedies (DTPA or fraud) based on the appellate court's resolution of the
    issues considered in the opinion). Therefore, we review Dana's challenge to the sufficiency
    of the evidence supporting the jury's fraud findings.
    A. Fraud Liability Findings
    Jury question 9 asked, "Did any of the Defendants . . . commit fraud against
    Microtherm?" The charge instructed the jury as follows:
    Fraud occurs when
    a.     a party makes a material misrepresentation,
    b.     the misrepresentation is made "with knowledge" of its falsity or
    made recklessly without any knowledge of the truth and as a
    positive assertion,
    c.     the misrepresentation is made with the intention that it should
    be acted on by the other party, and
    d.     the other party acts in reliance on the misrepresentation and
    thereby suffers injury.
    The charge defined "[m]isrepresentation" as "a false statement of fact," "a promise of
    future performance made with an intent, at the time the promise was made, not to perform
    as promised," "a statement of opinion based on a false statement of fact," "a statement of
    opinion that the maker knows to be false," or "an expression of opinion that is false, made
    by one claiming or implying to have special knowledge of the subject matter of the opinion."
    The jury found that Dana committed fraud based on each definition given.
    Dana contends that there is no evidence that it made representations with the intent
    to deceive and with no intention of performing its contract as represented. See Formosa
    39
    
    Plastic, 960 S.W.2d at 47-48
    (providing that the mere failure to perform a contract is not
    evidence of fraud; rather, the plaintiff must present evidence that the defendant made
    representations with the intent to deceive and with no intention of performing as
    represented). Moreover, Dana asserts that there is no evidence that Dana made a
    material misrepresentation with knowledge of its falsity, or recklessly without any
    knowledge of truth, with the intention that it be acted on by Microtherm. Dana also asserts
    that there is no evidence that Microtherm acted in reliance on any such misrepresentation
    and thereby suffered injury.
    We conclude, however, that the evidence discussed above is sufficient to show (1)
    that Dana made material misrepresentations regarding whether it was going to take, or had
    taken, corrective actions, (2) that Dana did so with knowledge of the falsity of those
    statements, (3) that Dana did so with the intent that Microtherm should act on the
    misrepresentation, and (4) that Microtherm relied on Dana's misrepresentations by
    continuing to purchase thermistors from Dana.
    The jury agreed with Microtherm and found that Dana committed fraud. Considering
    all the record evidence in a light most favorable to Microtherm and indulging every
    reasonable inference deducible from the evidence in Microtherm's favor, there is more than
    a scintilla of evidence to support the fraud finding. See 
    id. at 48.
    Thus, we conclude that
    Microtherm presented legally sufficient evidence that Dana made representations with no
    intention of performing as represented in order to induce Microtherm into continuing to
    purchase thermistors from Dana. See City of 
    Keller, 168 S.W.3d at 823
    . Accordingly, we
    overrule Dana’s sub-issue in its first issue that challenges the jury's fraud liability finding.
    40
    B. Fraud Damage Findings
    Furthermore, Dana incorporates its DTPA damages argument into its contention that
    the jury's award of divisible fraud damages against Dana, including $725,000 for lost profits
    and $500,000 in lost value, is not supported by the evidence. We apply the same analysis
    to the divisible or separate fraud damage findings that we applied to the DTPA damage
    findings and, accordingly conclude that the evidence is legally insufficient to support the
    challenged award of lost profits and lost value damages against Dana resulting from fraud.
    See 
    id. We sustain
    Dana's first and third issues to the extent they address fraud damages
    for lost profits and lost value awarded against it.
    Additionally, we note that while Dana attempts to incorporate its DTPA damages
    argument into its contention that the jury's $250,000 award of divisible fraud damages
    against Dana for repair and replacement costs is not supported by the evidence, Dana
    addresses only lost profits and lost value in its earlier argument. Therefore, we find no
    argument with citations to authorities and to the record that supports this contention. See
    TEX . R. APP. P. 38.1(i) (providing that "[t]he brief must contain a clear and concise
    argument for the contentions made, with appropriate citations to authorities and to the
    record"). Furthermore, Dana does not challenge the jury's finding that there was clear and
    convincing evidence that the harm to Microtherm resulted from the fraud found or the jury's
    $330,000 exemplary damages award based on the fraud findings.
    VI. Attorneys' Fees
    After a hearing on attorneys' fees, the trial court ordered that Microtherm recover
    reasonable and necessary attorneys' fees from Dana in the amount of $12,463,485
    41
    through the trial level.24 By its fourth issue, Dana contends that the evidence supporting
    the trial court's award of attorneys' fees was insufficient because the proof did not comply
    with the principles of Arthur Andersen & Co. v. Perry Equip. Corp. See 
    945 S.W.2d 812
    ,
    817-19 (Tex. 1997). In response, Microtherm contends that the evidence was sufficient
    because it did comply with Arthur Andersen.
    A plaintiff who prevails in a DTPA cause of action "shall be awarded court costs and
    reasonable and necessary attorneys' fees." TEX . BUS. & COM . CODE ANN . § 17.50(d)
    (Vernon Supp. 2008). "One of the factors in determining the reasonableness of an award
    of attorneys' fees is the amount of damages awarded." Allison v. Fire Ins. Exch., 
    98 S.W.3d 227
    , 262 (Tex. App.–Austin 2002, pet. granted, judgm't vacated w.r.m.) (citing
    Wayland v. City of Arlington, 
    711 S.W.2d 232
    , 233 (Tex. 1986) (per curiam)). This,
    however, is only one among many factors to consider. See Arthur 
    Andersen, 945 S.W.2d at 818
    (identifying the following eight factors that a trial court may consider in determining
    the reasonableness of an attorneys' fee award: (1) the time and labor required, the novelty
    and difficulty of the questions involved, and the skill required to perform the legal service
    properly; (2) the likelihood that the acceptance of the particular employment will preclude
    other employment by the lawyer; (3) the fee customarily charged in the locality for similar
    services; (4) the amount involved and the results obtained; (5) the time limitations imposed
    by the client or by the circumstances; (6) the nature and length of the professional
    relationship with the client; (7) the experience, reputation, and ability of the lawyer or
    lawyers performing the services; and (8) whether the fee is fixed or contingent on results
    24
    The trial court also awarded trial attorneys' fees in the am ount of $10,309,058 against UPG and
    $7,576,055 against UPG. No appellate fees were awarded.
    42
    obtained or uncertainty of collection before the legal services have been rendered); see
    also Gill Sav. Ass'n v. Int'l Supply Co., 
    759 S.W.2d 697
    , 703-04 (Tex. App.–Dallas 1988,
    writ denied) (detailing twelve factors normally used in determining reasonableness of award
    of attorneys' fees). A trial judge's decision to award attorneys' fees under the DTPA is
    reviewed under an abuse of discretion standard. Bohls v. Oakes, 
    75 S.W.3d 473
    , 480
    (Tex. App.–San Antonio 2002, pet. denied); see TEX . BUS. & COM . CODE ANN . § 17.50(d).
    The factors governing the assessment of attorneys' fees are the same whether awarded
    by the trial court or the jury and include consideration of the "results obtained." Young v.
    Qualls, 
    223 S.W.3d 312
    , 314 (Tex. 2007) (per curiam) (quoting Arthur 
    Andersen, 945 S.W.2d at 818
    ).
    In this case, the trial court found that Microtherm's attorneys' fees expert, Fred
    Hagans, addressed all of the elements the fact finder is asked to consider in Andersen and
    that Hagans's testimony was detailed and credible. See Vingcard A.S. v. Merrimac
    Hospitality Sys., Inc., 
    59 S.W.3d 847
    , 870 (Tex. App.–Fort Worth 2001, pet. denied)
    (concluding that a jury award of dollar amount based on contingent fee, after hearing
    testimony, met the Arthur Andersen requirements). Although the trial court found "[t]hat
    the jury found . . . Dana . . . violated the [DTPA] and caused actual damages to Microtherm
    in the amount of $27,600,000," and that " based on the evidence, the elements the fact
    finder is asked to consider in . . . Arthur Andersen . . . , and the jury findings, . . .
    Microtherm has proven reasonable, necessary, and customary attorneys' fee[s] from . . .
    Dana . . . in the amount of $12,463,485," we cannot say that the attorneys' fee award of
    $12,463,485 million is still reasonable, given that we have significantly reduced the
    43
    damages awarded by the jury. See rePipe, Inc. v. Turpin, 
    275 S.W.3d 39
    , 51 (Tex.
    App.–Houston [14th Dist.] 2008, no pet.). Taking into account the difference between the
    erroneous award and what we have determined is the correct award of damages, we
    cannot be reasonably certain that the trial court was not significantly influenced by the
    erroneous damage amounts it considered. See 
    id. (citing Bossier
    Chrysler-Dodge II, Inc.
    v. Rauschenberg, 
    238 S.W.3d 376
    , 376 (Tex. 2007) (per curiam) (explaining that if
    damages are reduced, attorneys' fees should ordinarily be retried unless the appellate
    court is "reasonably certain that the jury was not significantly influenced by the erroneous
    [damage award]" (quoting Barker v. Eckman, 
    213 S.W.3d 306
    , 314 (Tex. 2006))); see
    
    Young, 223 S.W.3d at 313
    (per curiam) (remanding case for retrial of the attorneys' fees
    issues after party timely filed the suggested remittitur). We sustain Dana's fourth issue on
    this basis.25
    VII. Charge Error
    By its fifth issue, Dana complains of charge error. However, having sustained the
    third issue on lost profits and lost value awards, Dana’s contentions regarding mitigation
    25
    Dana also challenges the sufficiency of the evidence to support the trial court's attorneys' fee award
    because the fees were not segregated by cause of action or by party. "[T]he party seeking recovery of
    attorney's fees always has the burden of proof to show that the fees were incurred against the particular
    defendant sought to be charged." Au Pharm., Inc. v. Boston, 986 S.W .2d 331, 336 (Tex. App.–Texarkana
    1999, no pet.); see Stewart Title Guaranty Co. v. Sterling, 822 S.W .2d 1, 10-11 (Tex. 1991) ("W here a plaintiff
    seeks to charge m ultiple defendants and one or m ore of those defendants have settled, the plaintiff m ust
    segregate the fees so that the rem aining defendants are not charged fees for which they are not
    responsible."). Further,
    if any attorney's fees relate solely to a claim for which such fees are unrecoverable, a
    claim ant m ust segregate recoverable from unrecoverable fees. Intertwined facts do not
    m ake tort fees recoverable; it is only when discrete legal services advance both a
    recoverable and unrecoverable claim that they are so intertwined that they need not be
    segregated.
    Tony Gullo Motors I, L.P. v. Chapa, 212 S.W .3d 299, 314 (Tex. 2006). Because we are rem anding the portion
    of the judgm ent awarding attorneys' fees against Dana for retrial, we need not address this issue at this tim e
    as it is not dispositive. See T EX . R. A PP . P. 47.1.
    44
    and probable and foreseen damages instructions are not dispositive of this appeal, and we
    need not address them. See TEX . R. APP. P. 47.1.
    VIII. Cross-Appellant Seitz's Individual Claims
    At the close of the plaintiffs' case, the court dismissed Seitz's individual claims
    against Dana on Dana's motion for directed verdict. By a cross-issue, Seitz contends that
    his breach of express and implied warranty claims, his DTPA claims, and his negligence
    claim against Dana should be reinstated.
    A. Standard of Review
    When reviewing a directed verdict on a legal issue, we consider all the evidence
    presented at trial, viewing it in the losing party's favor as much "as the record allows." S.V.
    v. R.V., 
    933 S.W.2d 1
    , 8 (Tex. 1996). The reviewing court may affirm a directed verdict
    even if the trial court's rationale for granting the directed verdict is erroneous, provided it
    can be supported on another basis. Kelly v. Diocese of Corpus Christi, 
    832 S.W.2d 88
    ,
    90 (Tex. App.–Corpus Christi 1992, writ dism'd w.o.j.).
    B. Breach of Express and Implied Warranty Claim
    Although not a party to a contract with Dana, Seitz contends that he, in his individual
    capacity, should recover economic loss from Dana for breach of the express and implied
    warranties of merchantability and fitness associated with Dana's thermistors. Dana asserts
    that because Seitz is in "horizontal privity," he cannot claim economic losses resulting from
    a breach of warranty. Under the facts of this case, we agree.
    There are two types of privity of contract, vertical and horizontal. "Vertical privity"
    includes all parties in the distribution chain from the initial supplier of the product to the
    45
    ultimate purchaser. Garcia v. Tex. Instruments, Inc., 
    610 S.W.2d 456
    , 463-64 (Tex. 1980).
    "Horizontal privity" is described as the relationship between the original supplier and any
    non-purchasing party who uses or is affected by the product, such as the family of the
    ultimate purchaser or a bystander. 
    Id. The Texas
    Legislature "has delegated the question
    of privity to our courts." 
    Id. at 464-65;
    see TEX . BUS. & COM . CODE ANN . § 2.318 (Vernon
    2009) (providing that this chapter is neutral on need for privity of contract).         "Two
    preeminent Texas Supreme Court cases have addressed who may sue for breach of
    implied warranty other than the immediate purchaser of a product." Hou-Tex, Inc. v.
    Landmark Graphics, 
    26 S.W.3d 103
    , 108 (Tex. App.–Houston [14th Dist.] 2000, no pet.).
    In Nobility Homes of Texas, Inc. v. Shivers, a case of vertical privity, Shivers, the
    owner of a defective mobile home, sued its manufacturer for economic loss under an
    implied warranty. 
    557 S.W.2d 77
    , 77 (Tex. 1977). Although Shivers was not the direct
    purchaser from the manufacturer of the mobile home, he was the ultimate purchaser in the
    distribution chain. See 
    id. The supreme
    court held "that a manufacturer can be
    responsible, without regard to privity, for the economic loss which results from his breach
    of the Uniform Commercial Code's implied warranty of merchantability."             
    Id. at 81
    (emphasis added).
    In addition, this Court has held direct privity is not necessary when there is vertical
    privity in a suit for economic loss under an express warranty. In Crosbyton Seed Co. v.
    Mechura Farms, we held that direct privity was not necessary where the seed company
    knew it was selling to a middleman, knew that the ultimate buyer was getting some of the
    seed, and the "bag tag" constituted an express warranty. 
    875 S.W.2d 353
    , 361 (Tex.
    46
    App.–Corpus Christi 1994, no writ). Earlier, in National Bugmobiles, Inc. v. Jobi Properties,
    we concluded that no direct privity was required where an exterminator made a "perpetual,
    freely transferable express written warranty" knowing that the exterminated house may be
    sold, thus, extending the warranty to the buyers of the house. 
    773 S.W.2d 616
    , 622 (Tex.
    App.–Corpus Christi 1989, writ denied); see U.S. Tire-Tech, Inc. v. Boeran, 
    110 S.W.3d 194
    , 198 (Tex. App.–Houston [1st Dist.] 2003, pet. denied) (op. on rehr'g) (holding in a
    vertical-privity-DTPA-breach-of-express-warranty case, "that [direct] privity of contract is
    not required in order to sustain a breach of express-warranty claim for purely economic
    losses").
    The Texas Supreme Court has also extended responsibility for personal injuries
    resulting from an implied breach of warranty under the UCC where there is horizontal
    privity. In Garcia v. Texas Instruments, Inc., Garcia suffered severe acid burns when he
    tripped at work while carrying containers of concentrated sulphuric 
    acid. 610 S.W.2d at 457
    . Garcia's employer purchased the sulphuric acid from Texas Instruments. 
    Id. Garcia sued
    Texas Instruments alleging breach of the implied warranty of merchantability. 
    Id. The supreme
    court concluded that, through Garcia's employer, there was a relationship
    between the non-purchasing employee who was affected by the product and Texas
    Instruments. See 
    id. at 463-65.
    Applying the same factors it had utilized in rejecting privity
    as a requirement in actions based on strict liability in tort, the Garcia Court reasoned that,
    [t]here is no adequate rationale or theoretical explanation why non-users and
    non-consumers should be denied recovery against the manufacturer of a
    defective product. The reason for extending the strict liability doctrine to
    innocent bystanders is the desire to minimize risks of personal injury and/or
    property damage. A manufacturer who places in commerce a product
    rendered dangerous to life or limb by reason of some defect is strictly liable
    in tort to one who sustains injury because of the defective condition. . . .
    47
    
    Id. at 465
    (quoting Darryl v. Ford Motor Co., 
    440 S.W.2d 630
    , 633 (Tex. 1969)). In Garcia,
    the supreme court held that "privity of contract is not a requirement for a uniform-
    commercial-code-implied-warranty action for personal injuries." 
    Id. (emphasis added).
    Seitz, however, is not in vertical privity, and he is not suing for physical injury.
    Therefore, his warranty claims differ from the plaintiffs' claims in Nobility Homes and
    Garcia. Moreover, Texas courts have not extended liability in a breach-of-warranty case
    where a party in horizontal privity sues a seller for only economic damages. See 
    Hou-Tex, 26 S.W.3d at 109
    ; see also Keith v. Stoelting, Inc., 
    915 F.2d 996
    , 999 (5th Cir. 1990) (per
    curiam) (interpreting Texas law and holding, in a case where a state employee sued the
    polygraph manufacturer after he failed a polygraph test and lost his job, that "Texas will not
    extend horizontal privity to economic loss cases. . . ."). But see Kaiser Aluminum & Chem.
    Sales, Inc. v. PPG Indus,, Inc., No. IP 91-367-C, 
    1992 WL 695317
    , at *3 (S.D. Ind. 1992),
    aff'd, 
    42 F.3d 1147
    (7th Cir. 1994) (concluding, in light of Nobility's holding that privity is not
    a requirement for the UCC implied warranty action for economic loss, "because there is no
    privity requirement for implied warranty of merchantability actions under Texas law, PPG
    is not entitled to judgment on Kaiser's merchantability warranty claim"). We are guided by
    the reasoning in 
    Hou-Tex. 26 S.W.3d at 108-09
    .
    Specific to the facts of this case, it is undisputed that Seitz, in his individual capacity,
    owns the patents for the technology in question and that he has a licensing agreement with
    Microtherm whereby he is to be paid 4% of every sale as a royalty. Seitz asserts that
    Dana's breach resulted in his economic loss, as the patent owner and licensor, because
    (1) his patents lost value precluding him from licensing them on a global basis, and (2) he
    lost royalties as a consequence of a reduction in the sale of the Seisco water heater.
    48
    However, Seitz never bought, used, or possessed Dana's thermistors. Instead, Microtherm
    purchased the thermistors from Dana. Further, Microtherm licensed Seitz's patents and
    profited from the patent technology. The related profit or loss, if any, filtered through
    Microtherm, not Dana. Seitz attempts to leap-frog over Microtherm to impose liability on
    Dana, with whom Seitz had no patent relationship whatsoever. Seitz, in his individual
    capacity, is solely affected by Dana's product through his licensing arrangement with
    Microtherm, the direct purchaser or user of the defective product. We cannot conclude
    that Seitz is among those in horizontal privity who can sue for economic loss caused by
    Dana's breach of express or implied warranty.
    As expressed by the Houston court in Hou-Tex, while we must exercise caution in
    making further extensions of the requirement of privity between the plaintiff and the product
    seller in breach of express or implied warranty claims, "[w]e must also be cautious in
    creating a rule that disallows claims not at issue in this 
    case." 26 S.W.3d at 109
    .
    Therefore, today we do not hold "that all parties in horizontal privity with the seller are
    disallowed from suing for economic loss caused by breach of [express or] implied
    warranty." 
    Id. Rather, considering
    all the evidence presented at trial and viewing it in
    Seitz's favor as much "as the record allows," under the specific facts of this case, we
    conclude that Seitz cannot maintain an action against Dana for breach of express or
    implied warranty. The trial court's directed verdict on Seitz’s warranty claim can be
    supported on this basis. See 
    S.V., 933 S.W.2d at 8
    .
    C. DTPA Claim
    Seitz also contends through his cross-issue that he is qualified as a consumer and,
    therefore, his DTPA claim against Dana should be reinstated. In order to invoke the DTPA,
    49
    one must be a "consumer," defined as "an individual . . . who seeks or acquires by
    purchase or lease, any goods or services." TEX . BUS. & COM . CODE ANN . § 17.45(4)
    (Vernon Supp. 2008). In determining whether a plaintiff is a consumer, the focus is on the
    plaintiff's relationship to the transaction, not on the plaintiff's contractual privity, if any, with
    the opposing party. Amstadt v. U.S. Brass Corp., 
    919 S.W.2d 644
    , 650 (Tex. 1996)
    (determining that the court must examine whether a manufacturer's conduct occurred in
    connection with the plaintiffs' purchases of their homes). A third-party beneficiary may
    qualify as a consumer as long as the transaction was specifically required by or intended
    to benefit the third party and the good or service was rendered to benefit the third party.
    Arthur 
    Andersen, 945 S.W.2d at 815
    (holding "consumer" includes intended beneficiary
    of goods or services); Kennedy v. Sale, 
    689 S.W.2d 890
    , 892 (Tex. 1985) (concluding that
    the employees were the primary intended beneficiaries of an insurance policy purchased
    by their employer and, therefore, were consumers); Birchfield v. Texarkana Mem'l Hosp.
    d/b/a Wadley, 
    747 S.W.2d 361
    , 364, 368 (Tex. 1987) (holding that a premature infant
    acquired goods and services sold by a hospital, regardless of the fact that she did not
    contract for them). However, incidental beneficiaries of goods or services do not qualify
    as DTPA consumers. See Vinson & Elkins v. Moran, 
    946 S.W.2d 381
    , 407-08 (Tex.
    App.–Houston [14th Dist.] 1997, writ dism'd by agr.) (concluding that will beneficiaries
    injured by the estate counsel's legal malpractice were incidental beneficiaries and not
    DTPA consumers); Banzhaf v. ADT Sec. Sys. Sw., Inc., 
    28 S.W.3d 180
    , 187 (Tex.
    App.–Eastland 2000, no pet.) (holding that an employee was not a DTPA consumer of an
    alarm system purchased by the employer for the protection of the employer's premises at
    night); Brandon v. Am. Sterilizer Co., 
    880 S.W.2d 488
    , 492 (Tex. App.–Austin 1994, no
    50
    writ) (holding that a hospital employee injured by a defectively repaired gas sterilizer was
    only an incidental beneficiary and, therefore, not a consumer). Although the DTPA is to
    be interpreted liberally, see Cameron v. Terrell & Garrett, Inc., 
    618 S.W.2d 535
    , 541 (Tex.
    1981), we are not persuaded that the Texas Legislature intended the DTPA to apply to
    causes of action by patent owners and licensors against manufacturers who provide parts
    to the licensee company for the technology in question. Cf. 
    Moran, 946 S.W.2d at 407
    (stating that the court was not persuaded that the Texas Legislature intended the DTPA
    to apply to causes of action by will beneficiaries against the attorneys hired by the
    executors of the estate).
    The relevant issue in determining whether a party is a consumer for purposes of
    bringing a DTPA claim is the purpose behind the purchases of the goods or services. 
    Id. at 408
    (citing 
    Brandon, 880 S.W.2d at 492
    ); see also Arthur 
    Andersen, 945 S.W.2d at 815
    .
    While an employee is entitled to consumer status when the goods or services are
    purchased for the primary purpose of benefitting the employee, when the goods or services
    are purchased for the primary purpose of benefitting the business, and any use or benefit
    of those products extends to the employee only incidentally, the employee does not have
    standing to sue under the DTPA. 
    Moran, 946 S.W.2d at 408
    (citing 
    Brandon, 880 S.W.2d at 492
    ).
    Similarly, in this case, it was the company, not Seitz in his individual capacity as the
    owner and licensor of the patents, that purchased the component parts from Dana.
    Microtherm's purpose in purchasing the thermistors was to build tankless water heaters.
    Any benefit of these purchases would obviously extend to Seitz as the patent holder who
    would receive royalties and, arguably, an increased value to the patents if the performance
    51
    of the Seisco was successful. See 
    id. Any benefit
    derived by Seitz as the patent owner
    and licensor, however, was merely incidental to the main purpose, i.e., manufacturing a
    tankless water heater.      See 
    id. We cannot
    conclude that Microtherm purchased
    thermistors from Dana for the principal purpose of providing a benefit to Seitz. In this and
    other instances, the fortunes of third parties are affected by the sale of a product. See 
    id. The mere
    fact that these third parties are benefitted by the performance of a component
    part in the manufactured product or incidentally damaged by the sales performance of the
    manufactured product because of a failed component part does not provide the third-
    parties consumers with rights to an action under the DTPA. See 
    id. Third parties
    with
    ownership in patents relevant to this technology are "incidental beneficiaries," and we do
    not believe the legislature intended to confer consumer status on them. Thus, we conclude
    Seitz, individually, was not a consumer and was not entitled to bring an action under the
    DTPA. The trial court's directed verdict on Seitz’s DTPA claim was appropriate on this
    basis.
    D. Negligence Claim
    Finally, Seitz contends that he has a valid claim against Dana for injury to his
    patents based on their loss in value allegedly caused by Dana's negligence in providing
    defective thermistors to Microtherm. "Texas courts have applied the economic loss rule
    to preclude tort claims between parties who are not in contractual privity." City of Alton v.
    Sharyland Water Supply Corp., 
    277 S.W.3d 132
    , 152 (Tex. App.–Corpus Christi 2009, pet.
    filed) (op. on rehr'g) (quoting Sterling Chems., Inc. v. Texaco Inc., 
    259 S.W.3d 793
    , 797
    (Tex. App.–Houston [1st Dist.] 2007, pet. denied)). "'Economic loss' has been defined as
    'damages for inadequate value, costs of repair and replacement of the defective product,
    52
    or consequent loss of profits—without any claim of personal injury or damage to other
    property. . . .'" 
    Id. (quoting Thomson
    v. Espey Huston & Assocs., 
    899 S.W.2d 415
    , 421
    (Tex. App.–Austin 1995, no writ)). In tort cases where there is an absence of privity of
    contract, economic damages are not recoverable unless they are accompanied by actual
    physical injury or property damage. See City of 
    Alton, 277 S.W.3d at 152-53
    (citing
    Express One Int'l, Inc. v. Steinbeck, 
    53 S.W.3d 895
    , 899 (Tex. App.–Dallas 2001, no pet.);
    Coastal Conduit & Ditching, Inc. v. Noram Energy Corp., 
    29 S.W.3d 282
    , 288-89 (Tex.
    App.–Houston [14th Dist.] 2000, no pet.); 
    Hou-Tex, 26 S.W.3d at 107
    ).
    In this case, Seitz and Dana were not in contractual privity.          Seitz seeks
    compensation only for economic damages—the loss in value of his patents. Because
    Seitz has not identified any physical injury or property damage that he has sustained as
    a result of defective products provided by Dana, we conclude that the economic loss rule
    bars Seitz's negligence claim against Dana. The trial court's rationale for granting the
    directed verdict on Seitz's negligence claim can be supported on this basis. See 
    Kelly, 832 S.W.2d at 90
    .
    Accordingly, we overrule Seitz's sole cross-issue.
    IX. Conclusion
    We affirm the portion of the trial court's judgment regarding liability; modify the
    judgment to reflect a damage award against Dana in the amount of $200,000 in actual
    damages and $250,000 in additional damages and affirm that portion of the judgment as
    modified; and reverse the portion of the judgment awarding attorneys' fees against Dana
    and remand the case for retrial of that issue. In addition, Microtherm elected to recover
    under the DTPA claims based on damages recovered. On remand, Microtherm should be
    53
    given the opportunity to reconsider its election in light of our analysis. See Gunn 
    Infiniti, 18 S.W.3d at 718
    .
    We also affirm the trial court's directed verdict entered in favor of Dana and against
    Seitz, individually.
    NELDA V. RODRIGUEZ
    Justice
    Memorandum Opinion delivered and
    filed this 31st day of August, 2009.
    54