Davidson v. United States ( 2018 )


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  •      In the United States Court of Federal Claims
    No. 13-942C
    (Filed: June 29, 2018)
    **********************
    ROBERT S. DAVIDSON                            Copyright infringement; 28
    U.S.C. § 1498(b); Originality;
    Plaintiff,               Fair use; 17 U.S.C. § 107; Flat
    fee license; Running royalty;
    v.
    Mixed license.
    THE UNITED STATES,
    Defendant,
    **********************
    James J. Pisanelli and Todd L. Bice, Las Vegas, Nevada, with whom were
    Debra L. Spinelli and Dustun H. Holmes, for plaintiff.
    Scott Bolden, Deputy Director, United States Department of Justice, Civil
    Division, Commercial Litigation Branch, with whom were Chad A. Readler,
    Acting Assistant Attorney General, and Gary L. Hausken, Director, for defendant.
    Lee L. Perla and Alexa Hanna, Department of Justice, and Redding C. Cates,
    United States Postal Service, of counsel.
    OPINION
    BRUGGINK, Judge.
    This is an action for copyright infringement brought by Robert
    Davidson, the sculptor of the Lady Liberty replica statue in front of the New
    York-New York Hotel & Casino in Las Vegas, Nevada, against the United
    States, acting through the United States Postal Service (“Postal Service,” or
    “USPS”). A two week trial was held in September 2017. Post-trial briefing
    is now complete, and post-trial argument was held on May 1, 2018. Because
    we find that Mr. Davidson’s work was original and because the Postal
    Service’s use of it was not permitted by statute, he is entitled to compensation
    in the amount of $3,554,946.95, plus interest.
    BACKGROUND
    Plaintiff fabricated a replica of the Statue of Liberty on the grounds of
    the New York-New York Hotel & Casino in Las Vegas in 1996. He applied
    for and obtained a copyright for the replica in 2013, too late for the statutory
    presumption of validity. It is also undisputed that the Postal Service used a
    photograph of that work on a stamp released in December 2010 without
    permission or attribution (“Lady Liberty stamp”). Plaintiff now seeks
    compensation for that use under 28 U.S.C. § 1498(b) (2012).
    Defendant answers that plaintiff’s work is too similar to the original in
    New York Harbor and that the government’s use copied nothing original to
    plaintiff. Defendant also presents the defense of fair use under 17 U.S.C. §
    107 (2012). We rejected on summary judgment a defense under section
    120(a), which exempts pictorial representations of architectural works.
    Davidson v. United States, No. 13-942C, 
    2017 WL 3033774
    (Fed. Cl. July 18,
    2017). The questions for trial were thus whether the Las Vegas Lady Liberty
    is sufficiently original to be afforded copyright protection, whether the
    government’s use was infringing, and, if so, whether it was otherwise excused
    as fair use under 17 U.S.C. § 107. The final question, if there was originality,
    infringement, and no fair use, is the measure of compensation owed plaintiff.
    Trial told the story of how Mr. Davidson was contracted to create the
    replica and then his actual process of creating the statue that sits on the corner
    of Las Vegas and Tropicana Boulevards in Las Vegas, Nevada. The narrative
    then shifted to the Postal Service’s selection and use of that image for its new
    2011 “workhorse” Forever Stamp, followed by the events that happened after
    the use of Davidson’s statue was discovered in 2011. The third act consisted
    of the presentations of experts who offered opinions on the merits of the stamp
    among collectors and, most centrally, what the government would have paid
    for such a use of plaintiff’s work had the parties negotiated beforehand at
    arm’s length under normal market conditions. We received testimony from the
    following witnesses:
    1. Plaintiff Robert Davidson primarily testified about his background
    in working with large-scale plaster work and sculpting, including his actual
    means and method when sculpting the Las Vegas Lady Liberty at issue.
    2. Roy Betts is a USPS senior public relations representative. He
    testified regarding his public statements after the identity of the Lady Liberty
    2
    image was publically discovered, and other internal communications regarding
    that issue.
    3. Shawn Quinn is the USPS program manager for technology
    acquisition. He testified regarding his experience at the Postal Service, the
    process of manufacturing the stamps at issue, USPS’s decision to continue
    using the Lady Liberty stamp after the identity of the sculpture was discovered,
    and other background information.
    4. Joe Stratton is the Postal Service’s manager of technical analysis,
    accounting, and finance. He testified regarding his postal experience as it
    relates to the sale of stamps, USPS accounting procedures as they relate to the
    sale of stamps, and any profits derived therefrom. He also testified more
    specifically about the sale of the stamps at issue in this case and how they were
    accounted for.
    5. Terry McCaffrey was the former manager of stamp development at
    USPS. His testimony was heard via taped video deposition. He testified
    about the Postal Service’s process in selecting the image of Mr. Davidson’s
    work as well as the approval and finalization of that image. He was also asked
    why a flag-bearing stamp was married to the Lady Liberty stamp, about stamp
    classifications, and to provide other background information about relevant
    Postal Service processes and contractors.
    6. William Gicker is the Postal Service’s current manager of stamp
    development and was, at the time of the events discussed during trial, the
    “creative director for stamps.” Tr. 812. He testified regarding the selection of
    the image of Mr. Davidson’s statue, the process in finalizing that selection and
    placing it on the stamp, and the expected sales of such a stamp. He was also
    asked about USPS policies and procedures regarding the intellectual property
    of the images that the Postal Service uses on its stamps and any resulting
    licenses.
    7. Amity Kirby is the USPS senior licensing specialist. She testified
    regarding her experience licensing out stamp images for third party use.
    8. Jim Timmins is a business valuation expert with particular expertise
    in the valuation of intellectual property. He testified as plaintiff’s expert on
    the proper measure of damages, offering his prior experience in valuing the
    licensing of intellectual property and his valuation of a hypothetical license
    between plaintiff and USPS.
    3
    9. Bruce Isaacson is an expert in market research and public surveys.
    He informed the court of the results of a 2016 survey that he conducted related
    to public customer behavior in retaining, or not, the Lady Liberty stamp.
    10. David Keller is the supervisory park ranger for the National Park
    Service at the National Mall in Washington, DC, and was a park ranger at the
    Statue of Liberty from 2004 to 2011. He was offered as a records custodian
    for photographs of the New York statue. Those photographs ultimately were
    not admitted into evidence.
    11. Daniel Piazza is an assistant curator of philately at the Smithsonian
    National Postal Museum. He is an expert in stamp collecting and the use and
    history of stamps. He testified about stamp collecting generally and his
    opinion regarding the popularity of the Lady Liberty stamp among collectors.
    12. Christopher Bokhart is an independent financial expert in
    accounting and damages relating to intellectual property. He shared his
    opinions regarding the value of a hypothetical license between plaintiff and
    USPS, had one been agreed to before the events in question.
    13. Sarah Handwerger is general counsel to RightsAssist, LLC, a
    contractor for the Postal Service. Her testimony was accepted into evidence
    by way of agreed-upon designations and counter-designations of deposition
    excerpts. She testified regarding the selection of the image on the Lady
    Liberty stamp and her and RightsAssist’s role in that process. That testimony
    is in evidence as Joint Exhibit 12.
    14. Sidney Brown is the Executive Director of PhotoAssist, a Postal
    Service contractor. She testified regarding her efforts for USPS in obtaining
    rights to images that it uses on stamps. Her testimony was presented in the
    form of designated deposition transcript excerpts, which are in evidence as
    Joint Exhibit 13.
    I. Mr. Davidson And The Las Vegas Lady Liberty
    Mr. Davidson began working with plaster in the early 1970s, initially
    in building construction, primarily on the outside of buildings being built in the
    Las Vegas area, where he has lived his entire life. He started at a company
    called Valley Plastering as a water boy–hosing down stucco exteriors
    plastered the previous day. He worked his way up the ranks over a 16 year
    period, reaching the rank of executive vice president before he left the
    4
    company in 1987. He then started his own plastering business in 1988, called
    PlasterTech.
    PlasterTech was at first primarily subcontracted on custom residential
    jobs. As he gained skill and reputation, plaintiff was tasked with interior
    plaster work as well. He recalled one home in which he finished 13 fireplaces,
    including one that had a lion’s head design. See PX 4 (picture of lion
    fireplace).1 Thus began his experience as a sculptor and designer of plaster
    work.
    Plaintiff sold his business and equipment to Ford Contracting in 1993
    and began working directly for that company. Ford was a much bigger
    contractor, working on large-scale commercial projects such as hotels. As his
    career progressed, Mr. Davidson shifted focus to the custom design and
    sculpting of plaster pieces. He explained that he used foam to create the
    general contours of the finished pieces, which was easier to shape and refine
    with a high degree of precision. Additional materials were placed on top of the
    foam, including the plaster or equivalent material for the top finished layer.
    One large project on which plaintiff worked at Ford Contracting was
    the Luxor Hotel in Las Vegas. Mr. Davidson described his role of using
    plaster and stucco, both on the interior and exterior, as “theming work.” In that
    case, it involved finishing the plaster and stucco surfaces to match the
    Egyptian theme of the hotel. Tr. 67. He and his crew finished many of these
    walls to mimic giant precut limestone blocks. In doing so, he built wire
    templates and cutters to make the lines uniform in appearance. Also part of the
    theme at the Luxor was a 110-foot-tall replica of the Sphinx in Egypt.
    Mr. Davidson testified that Ford Contracting’s original Sphinx
    sculpting subcontractor was unable to complete the face of the statue, and so
    plaintiff volunteered to finish it. No finishing had been done on the face when
    plaintiff took over that project; only the frame stood where the face would be.
    He described his finishing process. It began with another firm making a
    maquette2 based on the face of the architect, Veldon Simpson, who designed
    the Luxor Hotel. After establishing some reference points on the frame, Mr.
    1
    “PX” stands for plaintiff’s exhibit; “DX” stands for defendant’s
    exhibit; and “JX” stands for joint exhibit.
    2
    A maquette is a much reduced scale model of the eventual statue.
    5
    Davidson and his crew began adhering blocks of foam, precut to roughly
    match the dimensions that were needed to form the face. From there, the foam
    blocks were filed, rasped, shaped, and sculpted as best Mr. Davidson could to
    match the face of the Simpson maquette. When he was satisfied with one side
    of the face, he would take measurements to try to match the opposite side of
    the face as closely as possible. He changed the face somewhat, however, to
    avoid an unnatural symmetry in the face. After the form was correct, the
    plaster and other finish materials were layered on, and the statue was painted.
    It took three months to finish the face of the Sphinx with the majority
    of the work being done at night. During the project Davidson became
    acquainted with the Western Architecture firm and an individual named Tracy
    Jones. Plaintiff testified that it was this relationship that led him to be selected
    as the sculptor of the Lady Liberty statue outside of the New York-New York
    Hotel in Las Vegas. Mr. Jones connected plaintiff with a company known as
    Recreation Development Company (“RDC”), which had need of a sculptor as
    a subcontractor to create the statue in front of the hotel and casino. After his
    success with the Sphinx, Mr. Davidson was eager to take on the even larger
    task of the Lady Liberty.
    Plaintiff bid $385,000 to do the finish work on the Statue of Liberty
    replica. His was the winning bid. RDC was responsible for building the
    structure up until the point at which the foam would be applied by Mr.
    Davidson. Plaintiff testified that, per the contract, RDC was supposed to have
    supplied a scale model for plaintiff to follow. No such model was provided to
    plaintiff, however. Instead he was provided only some photographs of the
    original, a 12-inch curio, and the architect’s outline of the general shape and
    form of the statue, which plaintiff used for rough dimensioning. The Las
    Vegas statue was intended to be approximately two-thirds of the size of the
    original Statue of Liberty.
    Davidson took many trips to his local library to view pictures of the
    New York statue, but no picture he found provided “the three-dimensional feel
    of the statue.” Tr. 130. The differences in shadow and vantage point meant
    that no one photograph was sufficient as a working guide. Plaintiff was thus
    left to construct his own maquette as a guide for the larger statue, which he
    did. See PX 234 at 83-86, 7-50, 56-57 (pictures of the plaintiff sculpting the
    maquette). He did so by making cross-sectional slices, stacking them up and
    gluing them together. The maquette was finished with the same cementitious
    acrylic-based coating as the final large statue. The maquette was built inside
    a jig, which allowed plaintiff to transfer the dimensions, scaled up, to the
    6
    larger statue. Mr. Davidson also created a dimensioning graph to further aid
    in getting the dimensions right.
    Plaintiff began the construction of the outside of the large statue before
    the maquette was finished. Although the maquette was his guide, it could not
    be perfectly replicated, nor did he try to copy it precisely. The process of
    forming the Lady Liberty was similar to that used in building the face of the
    Sphinx. Large blocks of foam were cut to rough dimension. Plaintiff then
    used finer tools to sculpt the form and image he desired. The finish
    materials–plaster mud and the acrylic-based coating–were also to be used to
    give shape to the statue. These could be layered to supply extra depth or used
    to fill in unwanted negative space. The very finest details were added by using
    hand rasps.
    Plaintiff described the process of finishing the 12-foot-high face in this
    manner:
    Then it comes to the point where I go in with those fine hand
    rasps . . . and start to rasp it down. That’s when the face starts to
    get some life to it and it really starts to speak to you and kind of
    tells you which way it’s got to go. And it tells you if you do it
    wrong. It really does. You just start getting to that point to
    where you are satisfied with the results and you just stop.
    Tr. 160. He went on to describe how the statue began to take life for him and
    to evoke an emotional response:
    But then you get to this point, this is where you start giving the
    eyes a little life, little subtle touches on the lips and every part
    of it. . . . Like I said, this is the part of the sculpture, really the
    only part of the sculpture, that . . . starts to speak to you.
    Tr. 162.
    He was asked what he had in mind when creating the face:
    Well, I felt since this was going to be for a new hotel in Las
    Vegas, I felt it just needed to be a little more appropriate for the
    hotel. I knew that the facade of the hotel would look similar to
    the skyline of New York, but it wouldn’t duplicate it.
    Everything is out of proportion. . . . It was just a feel. And I
    7
    just thought that this needed a little more modern, a little more
    contemporary face, definitely more feminine, just something
    that I thought was more appropriate for Las Vegas.
    Tr. 162-63. He further testified that he looked for guidance at a picture of his
    mother-in-law every day and that her face was a large influence in the final
    form of his Lady Liberty’s visage. No direction was given to him nor did
    anyone sign off on his design decisions. He was given free rein to sculpt the
    statue so long as the theme of the New York City skyline was maintained. His
    final product was, in his own words, “a little more modern, a little more
    feminine.” Tr. 169. He thought that the original statue’s face was “a little
    harsher. It wasn’t as welcoming. It was a little more masculine.” Tr. 175. He
    wanted an end result that was “softer” and “more contemporary.” 
    Id. “It’s hard
    for me to use adjectives. It’s one of those things, you sculpt it and you
    do it until you think you got it right.” 
    Id. He was
    asked whether he made these changes to differentiate his work
    from the original or whether they were “just a byproduct of your design.” Tr.
    174. He replied that it was a byproduct of his design and that the specific
    features—“more defined eyes and eyelids or a pronounced cupid’s bow shape
    of an upper lip”—were not specifically intended.3 Tr. 173.
    On October 4, 1996, Mr. Davidson completed his work. He dedicated
    his achievement by placing a small plaque in memory of his mother-in-law on
    the crown of the statue. 4 Tr. 179; PX 233 at 296 (photograph of plaque). The
    parties stipulated that Mr. Davidson’s material and labor costs to build the
    statue totaled about $152,000, leaving him an approximate profit of $233,000
    ($385,000 bid minus the $152,000 in costs). The $385,000 that plaintiff
    3
    Those adjectival descriptions of the face of his statue were quoted
    from plaintiff’s copyright application file (JX 7) and were not endorsed by him
    on the stand. Defendant argues that these descriptions are not evidence
    because they constitute attorney advocacy. In any event, we do not rely on
    those statements because plaintiff did not endorse them on the stand.
    4
    It reads: “In loving memory of Lucille Schwartz . . . ‘This one is for
    you, mom.’ Sculpting completed October 4, 1996, Robert Spencer Davidson.”
    Tr. 180.
    8
    received for the project is comparable to other large projects that Mr. Davidson
    completed subsequent to the Lady Liberty.5
    II. The Postal Service’s Use
    The Postal Service introduced the first Forever Stamp in 2007, bearing
    the image of the Liberty Bell in Philadelphia. A Forever Stamp is purchased
    at the price of first-class postage at the time of purchase, but its value in use
    is always equal to the current price of one-ounce first-class postage. Upon
    introduction, it quickly became the main “workhorse” stamp for USPS. A
    workhorse stamp is one printed by USPS and used by the public primarily to
    send first class mail. It is a high volume stamp with a high percentage being
    redeemed for postage.
    In 2008, the Postal Service began to work on updating the image of its
    Forever Stamp. Terry McCaffrey, the manager of stamp development at the
    time, was in charge of selecting the new image. Both he and William Gicker,
    McCaffrey’s eventual replacement, testified that the public was tiring of the
    Liberty Bell image. Tr. 735. McCaffrey was looking for something “different
    and unique.” Tr. 764. Because the new Forever Stamp was to be a workhorse
    stamp, the Postal Service and the Citizens’ Stamp Advisory Committee
    intended it to be of another patriotic icon.6 Mr. McCaffrey testified that the
    committee liked the idea of a U.S. flag stamp but that such an image had been
    used so many times for workhorse stamps that the Postal Service and
    committee did not want to issue the flag stamp by itself. Ultimately a flag
    stamp was issued contemporaneously with the Lady Liberty stamp, and they
    were sold together.
    5
    Mr. Davidson testified that he also built the Joan of Arc at the Paris
    Hotel in Las Vegas and a Mount Rushmore-styled sculpture featuring Dudley
    Do-Right characters at Universal Studios in Orlando, Florida. He stated that
    he received about $350,000 gross for these works.
    6
    The Citizens’ Stamp Advisory Committee is made up of a maximum
    of 12 non-USPS employed individuals who serve at the Postmaster General’s
    pleasure to assist in selecting images and artwork for stamps. See Tr. 679.
    Hundreds of ideas for stamp subjects are also submitted to the Postal Service
    by the general public. Mr. McCaffrey also testified that it is an unwritten rule
    that there must be a patriotic icon in circulation at all times. Tr. 676.
    9
    Mr. McCaffrey began the search for a new image by asking a
    contractor, PhotoAssist, to give him access to several photo repositories to
    look for images of the flag and the Statue of Liberty. He testified that, at the
    time, the Postal Service had already used at least 20 different images of the
    Statue of Liberty on different stamps in one form or another. He thus searched
    the sites himself because he was looking for something “different and unique.”
    Tr. 764. Of all of those images, only two or three were isolated on the face,
    which is what he was drawn to for the focus of the stamp. 
    Id. at 765.
    McCaffrey initially narrowed his selection to 24 images of the statue
    and the flag. These were then narrowed to three images of each, one of which
    was of plaintiff’s statue, a photograph of the face taken by Raimund Linke.
    Mr. McCaffrey made these selections and did the subsequent culling by
    himself over the course of a single afternoon. He then contacted Mike Owens
    at PhotoAssist and asked him to obtain digital image files that he could work
    with to make his final selection. The photograph of plaintiff’s sculpture came
    from Getty Images (“Getty”). Mr. McCaffrey did not realize that it was not of
    the New York statue. The other two pictures, from other vendors, were of the
    original statue.
    Mr. McCaffrey selected the photograph of plaintiff’s creation for use
    on the new stamp. In June 2010, he purchased from Getty on behalf of the
    Postal Service a nonexclusive three-year license for Mr. Linke’s photograph,
    which authorized USPS to print over one million copies of the image. PX 57
    (Getty license agreement). USPS paid Getty $1,500 for the license.7 Mr.
    McCaffrey stated that he would not have selected the image had he known it
    was not of the real Statue of Liberty. Tr. 805. That testimony was echoed by
    Sidney Brown, whose deposition testimony was admitted in written form. See
    JX 13 at 317-18.
    7
    Mr. Gicker, the current head of stamp design testified that the stamp
    development group has an annual budget of approximately $3.3 million,
    $400,000 of which is designated for the purchase of art and images to be used
    on stamps. This budget has remained largely static for the past 10 years. Mr.
    Stratton testified regarding the overall financial picture of the Postal Service,
    stating that costs have exceeded revenue each year since 2006, meaning that
    USPS operates at a loss. See Tr. 647-48. Nevertheless, annual revenues have
    exceeded $60 billion since 2008. Pretrial Stips. of Fact ¶ 2. If USPS were a
    private firm, it would be a Fortune 500 company. Tr. 1003 (Gicker)
    10
    After receiving the rights and the image, Mr. McCaffrey sized and
    cropped the picture to make it appropriate for a first-class stamp. Other than
    the addition of the typical Forever Stamp text superimposed on the face of the
    stamp, no further alteration was made to the photograph. The design had been
    generally approved for use on a workhorse stamp by the advisory committee
    and the Postmaster General in 2008. The committee also approved the pairing
    of the Lady Liberty stamp with the newly designed flag stamp on which Mr.
    McCaffrey had been working.
    With the rights to the image secured and finalized stamp designs
    approved, the Postal Service made the decision to issue the two new workhorse
    stamps on December 1, 2010. According to Mr. Gicker that schedule was
    accelerated from the normal practice. Tr. 828-29. USPS was anxious to move
    on from the Liberty Bell stamp because the several-year run of that stamp
    created accounting difficulties for the Postal Service. As the price of first-
    class postage rose over time, it became more difficult for the Postal Service to
    account for the value of stamps that were sold but unredeemed. A new issue
    allows the Postal Service to mark all outstanding new stamps at a minimum
    value on the new stamp issue date.8 This internal pressure, in conjunction with
    the external demand for a new stamp design, drove the Postal Service to move
    quickly from the Liberty Bell stamp. In addition, the Postal Service hoped to
    put the new stamps in circulation in time for the holiday mailing season. The
    two new stamps, Lady Liberty and the flag stamp, were released for public sale
    on or about December 1, 2010, and went into full production as workhorse
    stamps. A press release was issued on that same day that attributed the
    photograph of the statue to Mr. Linke. PX 76. Plaintiff was given no
    attribution.
    On March 18, 2011, USPS was made aware that the image on the
    stamp was that of plaintiff’s work when an individual from a stock
    photography company, Sunipix, emailed the Postmaster General’s inbox with
    that information. PX 37 at 3. The Postal Service and PhotoAssist quickly
    8
    As Mr. Stratton explained, a postage stamp is evidence of payment for
    future services to be rendered by USPS. Therefore USPS cannot simply book
    unredeemed stamps as, in essence, profit, without accounting for the likelihood
    that some of those stamps will be called and the Postal Service required to
    provide service in exchange. See Tr. 634. As will be further explained, some
    amount of stamps sold by USPS will never be redeemed. These then can be
    accounted for as pure profit.
    11
    confirmed the facts and USPS began working internally on what its response
    would be. Layne Owens, the manager of stamp development, noted in an
    email to Stephen Kearney of USPS that, although PhotoAssist had failed to
    properly identify the subject of the photograph, after looking at it, “it’s quite
    apparent that it had to be” of the Las Vegas replica. PX 85. In response to an
    inquiry from Mr. Kearney, Mr. Owens represented on March 21, 2011, that,
    had stamp development “known the origin of the photograph, we would have
    attributed the photograph as having been taken of the statue in Las Vegas;
    however, we would still have used this photo.” PX 37 at 2. He went on to
    explain that the Statue of Liberty had appeared on 23 stamps prior to this one
    and that Mr. McCaffrey selected the image he did because it “was very
    different from anything we’ve done before. That was its appeal. . . . There are
    only so many ways to continue to reinterpret an iconic image.” 
    Id. Mr. Kearney
    then promised to pass along this information to Roy Betts, a USPS
    spokesperson, who had also received notice of the error from Sunipix. 
    Id. Mr. Owens
    confirmed that information to Roy Betts later that same day
    in a separate email: USPS “still love[s] the stamp design and would have
    selected this photograph anyway. We were looking for a different treatment
    of this icon that has been on 23 different stamps.” PX 244 at 1. Mr. Owens
    further represented that corrections to future materials regarding the stamp
    would be made but that he did not think the Postal Service needed to issue a
    stand-alone correction. That was the public position Mr. Betts disseminated
    when asked by media and stamp collecting groups. He repeated the
    representation of Mr. Owens that the Postal Service loved the image, that it
    was looking for something different, and that it would have selected the image
    even if the facts had been known in 2010. See Tr. 420-21 (Betts); see also PX
    109; PX 110. He made the same statements to other USPS personnel. PX
    108; PX 121
    In an internal memo dated March 23, 2011, Mr. Kearney detailed the
    error, stating that three billion of the paired stamps had been printed to date
    and that the legal department had been tasked with determining “what licenses
    must be executed.” PX 95. The memo also reflected that USPS was
    examining what the contractual relationship between the sculptor of the Las
    Vegas statue and the New York-New York Hotel was, concluding that “it
    [was] too early to determine whether any liability exists or how much
    compensation may be required.” 
    Id. Mr. Owens
    informed the Citizens’ Stamp
    Advisory Committee on April 14, 2011, that the stamp would continue to be
    used until supplies were exhausted and that the “image is a bold graphic that
    12
    works well at stamp size and is immediately recognizable as Lady Liberty.”
    PX 104. He reported that the stamp was “very popular.” 
    Id. Several months
    later, in response to an inquiry by a member of
    Congress, the Postal Service stated that it should have correctly attributed the
    image to Mr. Davidson and that new procedures had been put in place to avoid
    such errors in the future. PX 151 at 2 (June 8, 2011 letter from the Deputy
    Postmast General to Congressman Elliot Engel). The Postal Service’s letter
    also indicates that $8 million had been invested in printing these stamps and
    that withdrawing and reissuing a new one would have been cost prohibitive.
    
    Id. USPS continued
    to ship and sell the Lady Liberty stamp. As of June
    2011, USPS had printed 10.5 billion of the stamps, 4.4 billion of which were
    already in the field for sale or had been sold. It was anticipated that the
    remaining stamps would ship later that year. See PX 148 (email from Charles
    Delaney to Roy Betts). Mr. Quinn testified that, as of September 2011, an
    additional 1.125 billion stamps were issued. Tr. 539-40. As Mr. Quinn
    explained, given the production already completed, it would have been
    impossible for USPS to have produced another one billion stamps to replace
    those already printed and ready for distribution. Tr. 529-32.
    In January 2014, the Lady Liberty stamp was retired along with the
    paired flag stamp. Ultimately, 4.9 billion of the Lady Liberty stamps were
    sold, amounting to just over $2.1 billion in sales for that stamp alone. Equal
    figures were sold and collected for the paired or “convoyed” flag stamp.9
    USPS employs a firm called Synovate to track and calculate how many
    stamps will not be used to send mail. This percentage is known as retention
    or breakage. Tr. 546-51 (Quinn). The Postal Service tracks these numbers
    because it accounts for stamps that will never be redeemed differently from
    those likely to be used as postage. Stamps retained by collectors or otherwise
    never redeemed represent virtually pure profit for USPS. Tr. 551. The higher
    the retention rate, the better for USPS, and Mr. Quinn stated that exploiting
    breakage and retention was always of interest to USPS management. Tr. 551,
    611.
    9
    It is not clear what happened to the remaining 4.5 billion stamps that
    were printed but not sold or distributed for retail sale.
    13
    To that end, Synovate provided quarterly surveys on retention of stamps
    to the Stamp Services Department at USPS, which tracks such information to
    glean which stamps consumers were attracted to. Tr. 610-11. Mr. Quinn
    created a spreadsheet in 2011 that reflected a retention rate for the Lady
    Liberty and flag stamps at nearly 4.69% for that year, which amounted to
    nearly $75 million in value to USPS.10 Tr. 577-78, 582; PX 154; PX 154A.
    Mr. Quinn further explained, that although that retention rate is not high, those
    figures represented a high degree of profitability since the volume of
    workhorse stamps is very high.11 The final official USPS estimate for
    retention of the two stamps was 3.24%. Tr. 632-33 (Stratton). That figure was
    adopted in the Postal Service’s financial statements. Tr. 633. The Postal
    Service’s final estimate for profitability from the Lady Liberty stamp is
    $70,969,419 with an equal number for the flag stamp. See PX 212
    (interrogatory answers).
    III. Legal History
    After the successful and profitable completion of the Las Vegas Lady
    Liberty statue, Mr. Davidson took a photograph of the face of the statue and
    used it as a logo for his PlasterTech business and for a new concrete cutting
    business that he started. Tr. 189-90; PX 233 at 313 (photograph). He testified
    that beginning around 1997 or 1998 he used the image on letterhead, business
    cards, equipment, and on the side of trucks. Tr. 189-90.
    Plaintiff reports discovering the use of his statue by the Postal Service
    one day after his wife returned from a trip to a local post office. She had
    purchased a book of Forever Stamps and excitedly notified her husband that
    “our statue is on the stamp.”12 Tr. 192. Some time thereafter, plaintiff
    10
    Other lower rates were also offered at trial by defendant’s expert
    Bruce Isaacson based on his own survey work conducted for trial. We will
    discuss those numbers in greater detail below.
    11
    He also stated that, by contrast, a commemorative stamp, which is
    usually of greater interest to collectors, might have a retention rate as high as
    20 percent. The gross numbers of total sales of commemorative stamps would
    be much lower, however.
    12
    It is not clear from his testimony when precisely this occurred, but it
    must have been sometime prior to January 2012 given that an attorney filed a
    (continued...)
    14
    contacted an attorney regarding copyrighting his work. She agreed to file a
    copyright application on his behalf and did so in January 2012. See JX 1
    (copyright application). Mr. Davidson also contacted a litigation firm based
    in Minneapolis, Minnesota, concerning his rights in his work. According to
    plaintiff, after several years working with Mr. Davidson, that firm withdrew
    from representation based on an asserted conflict of interest. See Tr. 194.
    Plaintiff then found local counsel who performed some additional work
    regarding the copyright registration. Mr. Davidson’s copyright eventually was
    issued with an effective date of November 15, 2013. See JX 2 (Copyright
    Registration No. VA 1-882-070).
    Mr. Davidson has never sought to license or otherwise monetize his
    copyright in the Las Vegas statue nor has he attempted to enforce his copyright
    against any party other than the United States. He was asked why he sought
    compensation from the government in this lawsuit:
    I don’t know how they would acknowledge me. I don’t believe
    after the fact that they would put my name on the stamp. If my
    name was on the stamp, then everybody would immediately
    recognize that it was me. And it was just a very tough, very
    demanding project. And I’m very proud of her, and it’s just
    something I didn’t think lightly of.
    Tr. 200. He was also asked what he would have done had the Postal Service
    approached him prior to producing the stamp and asked permission to use an
    image. He responded that he would have sought advice on what the value of
    an image of his statue would have been. Tr. 200.
    Plaintiff filed suit here in November 2013. After three years of
    discovery, the parties filed cross-motions for summary judgment in March and
    April 2017. Plaintiff sought a ruling that his work was original and protected
    and that the government was liable for infringing his copyright; defendant
    asserted the defenses of non-originality, fair use, and that plaintiff’s statue was
    not eligible for copyright protection because it was an architectural work for
    which pictorial representations are exempted from copyright protection. We
    denied both parties’ motions by an order dated July 17, 2018, in which we
    rejected defendant’s argument regarding the pictorial representation of
    12
    (...continued)
    copyright application on his behalf at that time.
    15
    architectural works exception. We set the matter for trial on all unresolved
    issues.
    DISCUSSION
    There is no dispute that defendant used an image of plaintiff’s statue
    without permission. Although the Postal Service paid for a license from Getty
    Images for the photograph, Getty had no rights to the underlying subject of the
    photograph. 28 U.S.C. § 1498(b) waives sovereign immunity for claims of
    copyright infringement against the federal government “for the recovery of his
    reasonable and entire compensation as damages for such infringement.” 
    Id. The Copyright
    Act specifically protects “pictorial, graphic, and
    sculptural works.” 17 U.S.C. § 102(a)(5) (2012). These works must be
    original. 
    Id. § 102(b).
    We previously held that Mr. Davidson’s statue was a
    sculpture rather than a building but did not reach the question of originality.
    Davidson v. United States, No. 13-942C, 
    2017 WL 3033774
    , *3 (Fed. Cl. July
    18, 2017). The Copyright Act protects the “the form but not [the] mechanical
    or utilitarian aspects” of “artistic craftsmanship.” 
    Id. § 101.
    Plaintiff must
    prove a valid copyright, that it was infringed, and his damages.
    Defendant has asserted that the statue is a replica and contains no truly
    original work, meaning that plaintiff’s copyright is invalid and the government
    owes nothing for its use of an image of plaintiff’s statue. As a related
    argument, defendant contends that it copied no original elements. Defendant
    also pleads the statutory defense of fair use under 17 U.S.C. § 107, which
    excuses certain uses of copyrighted work. Defendant bears the burden of
    proof on the statutory defense.
    We begin with the question of whether Mr. Davidson’s statue is entitled
    to copyright protection. If it is, we must decide whether defendant’s use was
    infringing and, if so, excused as fair under the statue. If not, we turn to what
    damages are owed. We answer the first three questions in favor of plaintiff
    and thus must also consider damages. We take each issue in turn.
    I. Infringement
    The infringement issue presents the court with two questions: 1) is Mr.
    Davidson’s copyright valid and, if so, 2) was it infringed? The parties disagree
    as to the correct answer to each.
    16
    There is no question that plaintiff was tasked with creating a replica of
    the Statue of Liberty in New York Harbor, but plaintiff testified that he was
    given artistic license and that he both intended and achieved a more
    contemporary and feminine face in the end. Defendant argues that there is
    insufficient evidence to establish that he accomplished his aim and that the
    idea of a softer and feminine appearance is not subject to copyright protection.
    Defendant also avers that it did not infringe because nothing it copied was
    original. It is the face, which plaintiff points to as the discriminator between
    the two statues, that was copied by defendant.
    A. Mr. Davidson’s Statue Is Original
    Plaintiff’s copyright registration was not within five years of the public
    availability of his work, and thus his work is not entitled to a statutory
    presumption of eligibility. See 17 U.S.C. § 410(c) (2012). He therefore bears
    the burden of proving that his copyright is valid, which is to say that he must
    prove his work to be original. See Feist Publ’ns, Inc. v. Rural Tel. Serv. Co.,,
    
    499 U.S. 340
    , 345 (1991) (“The sine qua non of copyright is originality.”).
    This requires only a showing of “some minimal degree of creativity” and that
    it was his own independent creation of those original elements. 
    Id. The Supreme
    Court described this level of required creativity as “extremely low”
    and stated that “even a slight amount will suffice.” 
    Id. The focus
    is on the
    expression of an original idea and not the idea itself. Oracle Am., Inc. v.
    Google Inc., 
    750 F.3d 1339
    , 1354 (Fed. Cir. 2014). It is thus the case that a
    work of art need not be wholly original to be copyrightable; it need only be a
    new and original expression of some previous work or idea. See 
    Feist, 499 U.S. at 345
    (stating that “originality does not signify novelty” in discussing the
    protection afforded to compilations). Derivative works and compilations are
    specifically afforded protection by the act. 17 U.S.C. § 103(a) (2012). The
    protection applies, however, “only to material contributed by the author of
    such work, as distinguished from the preexisting material employed in the
    work.” 
    Id. § 103(b).
    As the Seventh Circuit stated, plaintiff must show
    “nontrivial expressive variation” between the original and the derived work
    and that any such differences “distinguish from the underlying work in some
    meaningful way.” Shrock v. Learning Curve Int’l, Inc., 
    586 F.3d 513
    , 521 (7th
    Cir. 2009). This is not meant to be a different or higher standard; the court
    need only find the same level of “originality . . . in a derivative work . . . as
    17
    that required for copyright in any other work.13 
    Id. at 520.
    Here, we find that
    burden met.
    Mr. Davidson’s testimony establishes that his intent was not to merely
    copy the Statue of Liberty. Although he was hired to clearly invoke the iconic
    New York image, it was his testimony that he intended to give the face a
    “fresh” look, updating and making her appearance more feminine. He
    contrasted his result with the “harsher” and “more masculine” look of the
    original. He also testified that he envisioned his mother-in-law as inspiration
    for the new look and viewed her picture every night during the construction of
    the face of the statue. Though he could not give detail as to specific elements
    of the face, such as the lips or eyes, that he set out to change, he believed that
    he achieved a “softer” and more feminine final appearance.
    Defendant makes much of the lack of contemporaneous statements
    made by Mr. Davidson to media or elsewhere of this currently-expressed
    intent.14 Defendant also argues that plaintiff’s statements about the feminine
    and contemporary appearance that he sought to evoke are mere ideas
    unprotected by the Copyright Act. In the absence of definable features alien
    13
    The Ninth Circuit has cautioned, however, that when the derivative
    work is “instantly identifiable” as embodying the “underlying copyrighted
    [material] in “‘yet another form,” the conclusion that nontrivial differences
    exist could not be reached by a jury. Entm’t Research Grp., Inc. v. Genesis
    Creative Grp., Inc., 
    122 F.3d 1211
    , 1223 (9th Cir. 1997) (quoting Durham
    Indus., Inc. v. Tomy Corp., 
    630 F.2d 905
    , 909 (2d Cir. 1980)). In that case, the
    claimed copyright was in inflatable costumes of separately copyrighted cartoon
    characters. The circuit affirmed the district court’s finding that the only
    differences between the two were attributable to the form as an inflatable
    costume rather than some new original expression of creativity. 
    Id. at 1222.
    It was thus only utilitarian aspects of rendering a two-dimensional image into
    a three dimension inflatable plastic costume that constituted any difference.
    
    Id. at 1223.
    Utilitarian aspects are not copyrightable. Id.; 17 U.S.C. § 101.
    14
    Defendant also attempted to introduce at trial an article from a trade
    publication, Walls & Ceilings, in which out of court statements from Mr.
    Davidson were referenced. Plaintiff’s hearsay objection was sustained and the
    article was not admitted. We note now, even if it had been admitted, it would
    not change our analysis.
    18
    to the original, defendant finds the necessary modicum of originality missing.
    Defendant also makes much of the fact that plaintiff could not identify the
    specific features that he intended to change in order to render his statue’s face
    more feminine and softer. We find no such requirement in the law, however.
    The finder of fact need only be able to observe a nontrivial expression of
    artistic creativity.
    We are satisfied that plaintiff succeeded in making the statue his own
    creation, particularly the face. A comparison of the two faces unmistakably
    shows that they are different. Although the record does not contain many
    pictures of the original, the magazine cover provided by plaintiff which bears
    a picture of the original Statue of Liberty’s face is sufficient. The differences
    are plainly visually observable, can be articulated, and are not merely “ideas.”
    Compare PX 233-301 with PX 231-17. We agree that Mr. Davidson’s statue
    evokes a softer and more feminine appeal. The eyes are different, the jaw line
    is less massive and the whole face is more rounded. It was these
    characteristics that drew Mr. McCaffrey to the image. See Eden Toys, Inc. v.
    Florelee Undergarment Co., 
    697 F.2d 27
    , 34-35 (2d Cir. 1982) (finding that
    minor changes in the illustration of Paddington Bear, described as giving the
    bear a “different, cleaner look,” were nontrivial). We note as well that Layne
    Owens, the manager of stamp development, was of the view that “it’s quite
    apparent that it had to be” of the Las Vegas replica. PX 85. His statement
    that “[w]e were looking for a different treatment of this icon that has been on
    23 different stamps,” PX 244 at 1, along with Mr. Betts’ similar comments,
    indicate that there are evident differences from the original.
    Defendant argues that such apparent differences are but the result of
    camera angle, lighting, shadowing, and weathering and should be ignored for
    the purposes of the originality inquiry. We disagree. To the court, the
    differences in the faces are meaningful and not trivial. Nor do we find any
    secondary evidence to support defendant’s assertion. In contrast, the record
    is replete with statements from the actors involved reaching the opposite
    conclusion: the two faces are distinct and these new facial features were
    appealing enough to have induced Mr. McCaffrey to select the image of
    plaintiff’s statue and for the Postal Service to have publically affirmed its
    decision to feature Mr. Davidson’s statue as a new take on a classic icon. We
    view such statements and testimony as secondary evidence of what our own
    comparison reveals. Mr. Davidson’s statue, although invoking an existing
    world-famous statue, is an original, creative work, and as such is the subject
    of a valid copyright registration.
    19
    B. The Postal Service Copied Original Elements
    Having determined that the face of plaintiff’s sculpture is distinct,
    original, and protected, we find that defendant’s use was infringing. A
    necessary element to any infringement claim is not just that the work as a
    whole is original but also that the part copied by the defendant actually be
    original. Harper & Row v. Nation Enterprises, 
    471 U.S. 539
    , 548 (1985).
    Defendant argues that infringement cannot be assumed simply because the two
    works are found to be different. The government points to the fact that the
    Postal Service did not notice the difference between the two faces itself until
    notified months after producing many millions of stamps. The conclusion for
    defendant is that nothing original must have been copied. This is nonsense.
    It is the face of the Las Vegas statue that is displayed on the offending
    stamp. It is the face that distinguishes the two statues. All of the testimony
    revolves around the two faces and whether the Las Vegas lady’s face is
    different. Having found that it is, the conclusion that defendant’s use infringed
    is inescapable. Mr. McCaffrey did no editing to the image other than sizing
    it for display on a stamp and adding the normal stamp copy. We find that the
    Postal Service’s use of the image copied all of the original elements described
    above. We next turn to the question of whether defendant’s infringing use was
    otherwise allowed as fair use under the statue.
    II. Fair Use
    Some copying of protected material is characterized by the Copyright
    Act as being fair use and thus excepted from the definition of infringement.
    This defense is laid out in 17 U.S.C. § 107 (2012):
    Notwithstanding the provisions of sections 106 and 106A, the
    fair use of a copyrighted work . . . is not an infringement of
    copyright. In determining whether the use made of a work in
    any particular case is a fair use the factors to be considered shall
    include—(1) the purpose and character of the use, including
    whether such use is of a commercial nature or is for nonprofit
    educational purposes; (2) the nature of the copyrighted work; (3)
    the amount and substantiality of the portion used in relation to
    the copyrighted work as a whole; and (4) the effect of the use
    upon the potential market for or value of the copyrighted work.
    20
    There is no generally applicable definition of fair use, and therefore each case
    must be decided on its own facts and unique circumstances. Campbell v.
    Acuff-Rose Music, Inc., 
    510 U.S. 569
    , 577-78 (1994). The courts have
    generally considered each of the four elements listed in the statue as applicable
    in any particular case, and our review of the case law reveals that the law has
    not strayed far from those four considerations. In any event, the parties have
    limited themselves to arguing the four enumerated factors, and we are not
    aware of any other unique considerations to apply here.
    A. Purpose and Character of the Use
    The purpose and character of the use is often the dispositive factor in
    the fair use analysis. This factor embraces both how the work is used and to
    what end, i.e., whether the work is somehow transformed by the new use and
    what is the user of the work doing with it. If the work is transformed by the
    new use, the law will generally allow it under the fair use doctrine. See
    
    Campbell, 510 U.S. at 579
    (“the goal of copyright, to promote science and the
    arts, is generally furthered by the creation of transformative works”). The
    Court posed the question as “whether the new work merely supersede[s] the
    objects of the original creation or instead adds something new, with a further
    purpose or different character, altering first with new expression, meaning, or
    message.” 
    Id. Further, the
    statute requires courts to consider whether the end
    use of the new work is “of a commercial nature or is for nonprofit or
    educational purposes.” 17 U.S.C. § 107. The former suggesting that the use
    is not protected by the statute.
    The government does not argue that nature of its use was
    transformative. Instead it argues that the nature and character of its use favors
    a finding of fair use “because, as a workhorse stamp, the vast majority of the
    revenues to the Postal Service represent payment of postage for the universal
    required service of mail” and “not as payment for the art shown on the stamp.”
    Def.’s Post-Trial Br. 23.
    Plaintiff disagrees, pointing to the fact that USPS sold over $4 billion
    worth of the stamps bearing plaintiff’s work. Even using defendant’s expert’s
    numbers, the Postal Service made $140 million in pure profit from breakage
    from the Lady Liberty stamp and the flag stamp combined sales. This, in
    plaintiff’s view, is a purely commercial use not intended to be protected by
    section 107’s fair use defense.
    21
    We agree. As the Federal Circuit found in the Gaylord decision, where
    the Postal Service had sold $17 million in stamps, $5.4 million of which were
    retained by collectors and represented pure profit to the government, “the
    stamp clearly has a commercial purpose.” Gaylord v. United States, 
    595 F.3d 1364
    , 1374 (Fed. Cir. 2010). The fact that a smaller percentage of the overall
    sales total represented breakage or retainage does not make the use
    noncommercial. Despite the fact that it regularly operates at a loss, the Postal
    Service is in business and seeks to operate at a profit, or at least seeks to fully
    fund its operations through its own revenues received from sales. It offers the
    service of delivering mail, which is, in a broad sense, in competition with
    private vendors offering similar services. The testimony of the Postal
    Service’s own employees made clear that the attractiveness of the image
    played a key role in selecting it in hopes of attracting both overall higher sales
    and higher retention rates. The first factor strongly favors a finding of
    infringement.
    B. Nature of the Copyrighted Work
    The nature of the copyrighted work factor considers, to borrow a phrase
    from Justice Story, “the value of the materials used” to decide whether
    copyright protection should be extended despite a claim of fair use. Folsom
    v. Marsh, 
    9 F. Cas. 342
    , 348 (Cir. Court, D. Mass. 1841) (cited by the Supreme
    court when considering this factor in 
    Campbell, 510 U.S. at 586
    ). Some
    copyrighted works will receive less protection in the face of a fair use claim
    than others, such as when a work is derivative, as it is here. See 
    Campbell, 510 U.S. at 586
    (“some works are closer to the core of intended copyright
    protection than others, with the consequence that fair use is more difficult to
    establish when the former works are copied”). The courts consider questions
    such as “‘(1) whether the work is factual or informational, and (2) whether the
    work is published or unpublished, with the scope of fair use involving
    unpublished works being considerably narrower.’” Blanch v. Koons, 
    467 F.3d 244
    , 256 (2d Cir. 2006) (quoting Howard B. Abrams, The Law of Copyright,
    § 15:52 (2006)). If a work is expressive or creative, a use by another is less
    likely to be considered fair. See 
    Gaylord, 595 F.3d at 1374
    (citing 
    Blanch, 467 F.3d at 257
    ).
    Here, defendant claims that the derivative nature of Mr. Davidson’s
    replica statue means that it is afforded only a “thin copyright.” Def.’s Post-
    Trial Br. 23. Defendant points to the fact that the Postal Service was itself
    confused and did not recognize that plaintiff’s work was not the original New
    York statue and that the public did not immediately recognize the difference.
    22
    The suggestion that the image added nothing to the postage aspect of the stamp
    is not credible, however. If that were the case the Postal Service would simply
    issue characterless stamps with nothing but the amount of postage. Nor would
    the Postal Service invest so much effort in the images it utilizes. More
    particularly, in this case, it is clear that the creative elements of plaintiff’s work
    are precisely what attracted the Postal Service’s interest.
    Plaintiff counters that the creative elements employed by Davidson that
    we cited above in finding originality are precisely what mitigate against fair
    use here. Plaintiff also suggests that the fact that statue has been a publicly
    displayed monument since 1996, i.e., has been widely published, cuts against
    fair use.
    This factor favors neither party. Although we did find that the original
    elements of plaintiff’s statue were creative and expressive, its intended use as
    a replica mitigates in favor of defendant. Further, plaintiff’s argument that his
    work had been publically displayed for over 10 years before the use is not well
    founded. When a work is published, a subsequent use is more likely to be
    considered fair use. See 
    Blanch, 467 F.3d at 256
    . In sum, we find this factor
    favors neither party.15
    C. The Portion Used
    Also relevant to this inquiry is the substantiality and portion of the
    original work used. This is self explanatory. The more of the original work
    copied, the less likely the new use will be considered fair, and, if the portion
    copied is of the critical core of expressive material, that use will not be fair.
    See, e.g., Harper & Row Publishers, Inc. v. Nation Enters, 
    471 U.S. 539
    , 564-
    66 (1985) (affirming that copying 300 words from President Ford’s memoirs
    was infringing because those words went to “the heart of the book”).
    Here we find that this factor favors plaintiff. The original and
    expressive portion of plaintiff’s statue was the face, which was almost entirely
    captured (at least as from the vantage of the photograph) by the stamp. This
    factor mitigates against the government’s asserted defense.
    15
    In the Gaylord case, the Federal Circuit affirmed this court’s holding
    that the use of an image of the Korean War Memorial was not fair use. Both
    courts found for plaintiff on the second factor. The case is distinguishable,
    however, because Mr. Gaylord’s monument was not a derivative work.
    23
    D. The Effect of the Use
    The fourth inquiry looks at the “effect of the use upon the potential
    market for or value of the copyrighted work.” 17 U.S.C. § 107. Plaintiff
    admits that this factor tilts in the government’s favor as plaintiff could cite no
    harm to Mr. Davidson’s business from the Postal Service’s use, and he has
    shown no other interest in exploiting the work. We find this factor favors
    defendant.
    E. The Use Was not Fair
    On balance, we find that defendant has not proven its use to have been
    fair. The Postal Service’s use of the image on its “ship of the line” or
    workhorse stamp, printing billions of copies and selling them to the public as
    part of a business enterprise—whether for use to send mail or to be retained in
    collections—so overwhelmingly favors a finding of infringement that no fair
    use can be found. The government’s citation to the fact that it only used the
    image on its workhorse stamp is ironic given that, although proportionally the
    profit is low as compared to that cited in Gaylord, the overall numbers are
    vastly higher. Defendant collected over $4 billion in revenue (both stamps,
    Lady Liberty and flag) from the use of Mr. Davidson’s statue, and, even
    though a very low portion of the revenue represents profit, that number is over
    $70 million for the Lady Liberty stamp alone. Some portion of that is owed
    to plaintiff as damages. Further, the portion used was entirely of what we
    consider to have been the original work contributed by Mr. Davidson. The
    government’s only real defense is that its use did not particularly harm
    plaintiff’s business as an industrial sculptor. That may be true, but we also
    note that it certainly did not benefit him. The Postal Service offered neither
    public attribution nor apology.16
    III. Damages
    Having reached the conclusions above, we consider the extent of
    compensation owed Mr. Davidson under 28 U.S.C. §1498(b). The statute
    states that, when the court finds infringement, it should award “reasonable and
    16
    The Postal Service issues public information notices when a new
    stamp is offered to the public with information about the art used on the stamp.
    Even after the error was found, USPS declined to update its informational
    bulletin with Mr. Davidson’s name.
    24
    entire compensation as damages for such infringement.” The Federal Circuit
    explained in its second Gaylord opinion that this measure is the same as under
    the Copyright Act’s provision for actual damages, 17 U.S.C. § 405.17 
    678 F.3d 1339
    , 1343 (2012). The court found in that case that the measure of damages
    was the fair market value of a license to use plaintiff’s work as defendant did.
    
    Id. This assumes
    a willing buyer and a willing seller negotiating at arm’s
    length. 
    Id. Assuming this
    framework, the matter is left to the trial court’s
    discretion to craft an appropriate remedy. Gaylord v. United States, 
    777 F.3d 1363
    , 1369 (Fed. Cir. 2015).
    Much of the trial testimony consisted of the respective experts’ opinions
    on the value of a non-exclusive license for work such as the sculpture
    infringed here, as well as testimony of fact witnesses as to what the Postal
    Service’s practice was in valuing, paying and selling licenses when it did so
    properly. Defendant also offered a survey expert whose work sought to dim
    the impact of the retention numbers (those stamps representing pure profit to
    USPS). We begin with the relevant fact testimony and then consider that of
    the experts.
    A. USPS’s Own Licensing Practices
    The Postal Service has both an art department for acquiring the rights
    to images used on its stamps (“in-licensing”) and a separate department for
    selling the rights to use the image of stamps (out-licensing). Both are relevant
    to our inquiry.
    1. What USPS Pays for Art
    Defendant’s overall approach to a hypothetical negotiation was that,
    because it has never paid more than token amounts for the use of images, the
    court should cap damages at the most the Postal Service ever voluntarily pays,
    i.e., $5,000. The testimony of Mr. Gicker, Ms. Brown, and Ms. Handwerger
    was unequivocal that USPS never paid more than $5,000 for an image to be
    used on stamp. The amount was typically in the $1,000 to $2,000 range. Mr.
    McCaffrey testified that in 2008 the average was $3,000 if an artist was
    commissioned to illustrate an image for use on a stamp, and the cap was
    $5,000. Tr. 751-52. And it is the case that some entities will give USPS a no-
    17
    Other types of damages, such as punitive, are not available against the
    government.
    25
    fee license for use of their art on stamps. Two such examples given at trial
    were that of the Walt Disney Corporation and the estate of Andy Warhol. As
    plaintiff points out, however, such use comes with attribution, which amounts
    to free publicity. Mr. Gicker explained that most artists consider it an honor
    to have their work used on a stamp and view the visibility and publicity to be
    a highly valuable intangible benefit. Tr. 908-909; see also JX 13 at 217
    (Sidney Brown’s testimony). Plaintiff, of course, was not given that option.
    Ms. Brown testified that the market for art and photos available to the
    Postal Service is ample. See JX 13 at 111-12. This is especially so for
    patriotic images because they are widely available from stock photography
    companies. Tr. 980 (Gicker). This presumably helps keep the price down for
    any single image desired by USPS. Even if the Postal Service cannot find the
    exact image it desires, it can commission photographers to produce the image.
    These arrangements also do not exceed $5,000. Tr. 761-63 (McCaffrey); Tr.
    904-906 (Gicker). All the relevant USPS witnesses stated that a running
    royalty rate was unheard of and a “non-starter.” JX 12 at 857 (stating that such
    an arrangement was a non-starter).
    2. What USPS Demands to License Its Own Art
    We heard the testimony of Amity Kirby, who is the senior licensing
    specialist at USPS. She has worked there for approximately 10 years, of which
    two or three have been as the senior licensing specialist. She currently is
    responsible for all of the licensing that the Postal Service does of its
    intellectual property. Prior to this position she worked in licensing for the
    Smithsonian Institute. She told the court about her experience out-licensing
    images of stamps for commercial usage by other entities and testified that it is
    USPS practice to copyright its stamps and stamp booklet covers. When an
    entity approaches USPS wanting to use the image of a stamp commercially,
    the Postal Service requires a license agreement, either fixing a flat fee or a
    running royalty. See Tr. 1036. If, for example, an author or group wanted to
    use the image of a stamp in a textbook and the run was limited to 100,000
    copies, the Postal Service would likely ask for a flat fee. Tr. 1037. On the
    other hand, if a company approached Ms. Amity with a request to use a stamp
    on one million tee shirts for sale to the public, she would seek a running
    26
    royalty.18 Tr. 1037-38. The higher the distribution, both as to total units and
    channels of distribution, the likelier that USPS would demand a running
    royalty.19 She also testified that nonprofit uses have in the past resulted in non-
    fee agreements. Tr. 1042. Her department considers stamp images to be art.
    Tr. 1047.
    It was her testimony that, during the relevant time period, USPS
    practice was to license out its own intellectual property at a rate of 8% of total
    gross sales by the manufacturer of the product.20 Tr. 1057 (referencing 2006).
    Today that number is 10%. Tr. 1060-61. USPS might deviate from that
    number, but 10% is the rate that it tries to achieve today.
    Ms. Kirby also explained that companies frequently seek to buy a
    package of images from USPS to use on what she called a “program”
    organized around some theme. For example, Ms. Kirby stated that one
    frequent subject of out-licensing is the Postal Service’s popular “love” stamps
    with romantically themed images. A license covering several images would
    typically involve a running royalty. Tr. 1063. She further testified that a
    license for a single image was more likely to result in a flat fee agreement. 
    Id. The example
    she used was again a textbook displaying the image of a single
    stamp. That sort of a license would, however, be calculated on the total
    anticipated images being produced by the licensee. Tr. 1068. In that sense, it
    is an attempt to reverse engineer the result of what a running royalty rate might
    ultimately produce. It was her general observation that the Postal Service
    18
    She also testified that, if a group wanted to print a small run of tee
    shirts bearing the image of a stamp for an event, that would result in a flat fee
    arrangement. Tr. 1039 (stating that the average was $3,000 to $5,000).
    19
    As Ms. Amity explained, a “running royalty” refers to a per-use
    royalty and is employed for extended periods of use. Tr. 1054.
    20
    PX 157 is an example of just one such license agreement with an 8%
    running royalty fee based on total gross sales of vintage metal signs bearing
    images of USPS stamps. Plaintiff also introduced an example of an agreement
    with a puzzle manufacturer in which USPS negotiated a 5% running royalty
    on images of its own work and 3% if the image included someone else’s
    intellectual property; the example being a stamp bearing the image of a Disney
    character. PX 158. PX 159 was an example of a license for the manufacture
    of gold foil stamp replicas. The rate was again 5%, but the contract included
    a minimum guarantee of $50,000 to the Postal Service.
    27
    would try to “negotiate the best that we can get,” because her job is to make
    the Postal Service money. Tr. 1070.
    B. Expert Testimony on the Value of a Hypothetical License
    Both parties presented testimony from business valuation experts whose
    expertise is in the valuation of intellectual property. Plaintiff’s expert
    considered the market for artwork broadly speaking, while defendant’s expert
    centered on USPS’s own history in buying the rights to art. Predictably, the
    results are disparate. Defendant also presented testimony from an expert on
    public surveys. This individual conducted such a survey regarding the
    retention of the Lady Liberty stamp and attached flag stamp, inquiring as to the
    numbers retained and the reasons for retention. We outline each expert’s
    testimony below.21
    1. Mr. Timmins
    Plaintiff presented the testimony of Jim Timmins, an expert in valuing
    intellectual property, including copyrights. He is currently the owner and
    managing partner of Teknos Associates, a Silicon Valley business valuation
    and financial advisory firm. His firm’s primary work is to “provide . . .
    business valuation services to companies, venture capital firms and others
    interested in the field for tax compliance, financial reporting, transaction
    support, and occasionally litigation support.” Tr. 1138. His firm specializes
    in “technology-driven companies,” valuing their securities and other intangible
    assets, such as patents, copyrights, and trademarks. He has provided opinions
    in roughly 60 court cases around the country.
    21
    Defendant also offered the testimony of Daniel Piazza, a curator of
    philately at the Smithsonian National Postal Museum, his “dream job.”
    Although he is extremely knowledgeable and a fascinating expert in the history
    of postage and stamp collecting in general, we did not find his testimony
    particularly helpful in reaching a conclusion as to what the market value of a
    license would have been for Mr. Davidson’s copyright in 2010. Mr. Piazza’s
    most relevant testimony was that the Lady Liberty stamp was not highly
    sought after as a collectible. That fact was not seriously disputed, and
    plaintiff’s expert made no attempt at specially capturing dollars associated
    with collectors other than by assigning a royalty rate to unredeemed stamps
    generally, of which the number of stamps retained in collections is but a
    subset.
    28
    Prior to nine years with his own company, Mr. Timmins worked for 10
    years on Wall Street doing investment banking. It was at these firms that he
    began valuing businesses. He then moved to Silicon Valley, where he spent
    the next 15 years at a venture capital firm, working on bringing companies to
    initial public offering. In this position, he again valued business assets,
    including intellectual property and was involved in negotiating the purchase
    and sale of such rights. Tr. 1142. Included in that experience was the
    licensing of copyrights. Tr. 1143. He holds a bachelors degree from the
    University of Toronto and a masters of business administration (“MBA”) from
    Stanford University. He does not have any prior experience valuing a
    copyright for art.
    His ultimate conclusion was that the license for Mr. Davidson’s statue
    should have generated a running royalty rate of 1.5% for the Lady Liberty
    stamps used to send mail and a 5% rate for stamps retained and not redeemed
    as postage. He also opined that the convoyed sales of the flag stamp should
    be covered by a 0.75% rate for flag stamps used to send mail and 2.5% for
    those not redeemed as postage. Philatelic products, sold strictly for collectors,
    according to Mr. Timmins, were entitled to a 10% royalty rate.22 He applied
    these rates against USPS’s own recorded sales and estimated
    retention/breakage figures. The end result of which was a license valued at
    approximately $53,013,154.23
    In reaching these conclusions, Mr. Timmins considered the factors
    influencing both sides’ positions, such as timing, duration, exclusivity, and
    territory. It was his opinion that the Postal Service in 2010 was under pressure
    to release a new Forever workhorse stamp and that viable alternatives,
    considering both time and cost, were not available to USPS. See Tr. 1177-83.
    Mr. Timmins then considered comparable licenses in the marketplace to
    inform his opinion, centering on licenses for artwork. That search revealed
    22
    Philatelic products are collectible items produced for sale other than
    for use as stamps. The parties agreed that $29,515 of such products had been
    sold by USPS associated with the two stamps at issue.
    23
    As an alternative, plaintiff’s post-trial brief suggests a mixed license
    of $1,000,000 for mail use stamps, a running royalty of 10% for unredeemed
    stamps, and 5% for the flat stamps not redeemed. Plaintiff offered
    $11,645,411 as the sum that those numbers would generate. See Pl.’s Post-
    Trial Br. 35.
    29
    running royalty rates ranging from 2.5% to 10%, with an average of 6.5%. Tr.
    1211-21.
    Mr. Timmins did not consider USPS’s own policy of not paying more
    than $5,000 to be a relevant fact and did not view it as a reflection of the
    bargaining positions of the parties. Tr. 1207. He thus did not factor it into his
    conclusion other than to reject it as a comparator in his basket of similar
    transactions. He did, however, consider Mr. Davidson’s lack of history
    licensing his artwork. This, he concluded, put plaintiff in a weaker negotiating
    position, Tr. 1261, although it would not preclude Mr. Davidson from insisting
    on a running royalty. It simply drove down the rates Mr. Davidson might have
    achieved to below the market averages he found in his research. Mr. Timmins
    also assumed that the license agreement would provide no attribution to Mr.
    Davidson, which presumably would be worth something to Mr. Davidson.
    2. Mr. Bokhart
    Defendant offered the opinions of Christopher Bokhart. He was offered
    and accepted as an expert in the valuation of intellectual property. He holds
    a bachelor of science degree in management, with an emphasis in accounting
    from Purdue University. He is currently a certified public accountant and is
    also certified in financial forensics and fraud examining. He began his career
    in 1982 doing business valuation and litigation support at a firm called
    Peterson Consulting, a spin-off from Arthur Anderson. He quickly became the
    “IP go-to” at his firm as he gained experience valuing intellectual property.
    Tr. 1548. He stayed at Peterson for six years, after which he and several others
    from the firm started their own business, the IPC Group. The IPC Group grew
    over the years and eventually merged with former partners of Peterson
    Consulting to form InteCap, which employed about 200 people. Mr. Bokhart's
    work at both firms focused on valuing intellectual property as part of business
    valuation and financial consulting.
    InteCap has since been acquired by another larger consulting
    conglomerate, Charles Rivers Associates, where Mr. Bokhart is currently a
    vice president. He continues to work in valuing intellectual property,
    including copyrights, trademarks, trade secrets, and patents. His work
    involves both litigation support and negotiation of license agreements and
    negotiations for purchase or sale of intellectual property. He testified that he
    has provided hundreds of opinions of valuation in litigation. Tr. 1551. He
    characterized his negotiation experience as “more than a handful of times.”
    
    Id. His work
    valuing copyrights has been primarily outside of court. As an
    30
    exception, he provided opinion and expert testimony for the government in the
    Gaylord case in this court.
    Mr. Bokhart’s conclusion was that Mr. Davidson’s hypothetical license
    would have been worth no more than $10,000. This conclusion was informed
    by the facts that plaintiff has no history of making commercial use of his
    artwork and that the Postal Service’s comparable licenses were all below
    $5,000. He testified that he examined hundreds of such licenses. He also
    thought that USPS had viable alternatives if an agreement for less than
    $10,000 could not be reached. In essence, he thought the comparable market
    was only what USPS paid for similar licenses and that Mr. Davidson had
    suffered little harm because “he never made an attempt to earn a profit on or
    commercialize himself.” Tr. 1657.
    3. Dr. Isaacson
    Defendant also offered the testimony of Dr. Bruce Isaacson, an expert
    in the field of consumer surveys. Dr. Isaacson has a bachelor of science
    degree in engineering from Northwestern University, a MBA from Harvard
    Business School, and a doctor of business administration also from Harvard
    Business School. Dr. Isaacson’s career has focused on marketing research
    regarding consumer behavior. His tool is the consumer survey. He has
    provided surveys and testimony for litigation in various federal and state courts
    and the Trademark Trial and Appeal Board. He has also testified before the
    Federal Trade Commission and the Better Business Bureau. He is currently
    the president of MMR Strategy Group, a marketing research and consulting
    firm. He has been with MMR for 12 years. One of this firm’s specialities is
    providing litigation surveys. He estimated that his firm has conducted close
    to 500 surveys while he has been with the company, “the vast majority of
    which [he] would have been either involved with either directly managing or
    supervising those who were managing the survey.” Tr. 1273.
    After familiarizing himself with the particulars of this case, reading
    court documents, deposition transcripts, and doing some research on the
    business of USPS generally, he conducted a survey. His survey looked at
    three different areas of inquiry: 1) whether a respondent had ever purchased
    the Lady Liberty stamp; 2) what percentage of those who had purchased a
    stamp intended to retain the stamp (i.e., not use it to send mail) and how many
    they intended to retain; and 3) why they intended to keep it and not redeem it
    for postage. Tr. 1294. He testified that he was unsatisfied with the Postal
    Service’s own research as to retention rates because it either did not look
    31
    specifically at this stamp “or it was conducted in ways that were not
    necessarily consistent with those for a litigation survey.” Tr. 1295. He did not
    explain the inconsistency other than that USPS retention figures often
    represent retention across all stamps for a single year.24 
    Id. There were
    1,790 respondents who responded to Dr. Isaacson’s survey.
    He testified that he used a “control stamp” to weed out people who might have
    been mis-remembering the particular stamp referenced by the survey, Tr.
    1302-03, the results of which were to remove 3% to 4% of the responses from
    the final tally. After controlling for the false positives, the results were: 43%
    of respondents reported purchasing the Lady Liberty stamp; 18.5% of that
    group have retained some of these stamps; 15.4% of respondents said that they
    still planned to use those stamps to send mail; 3.6% said that they intended to
    collect them; and approximately just over 1% intended to give them away, sell
    them, or make other use of the stamps. Tr. 1318-20. He did not provide any
    data as to the flag stamp.
    These figures were examined in some detail on cross-examination.
    Using the same survey results but employing a method suggested by plaintiff’s
    counsel on cross-examination resulted in 46% of respondents still holding the
    Lady Liberty stamp. See Tr. 1350-52. That result was reached by comparing
    the number of respondents who indicated that they had purchased the stamp
    and the number of persons who indicated that they still retained at least one of
    the stamps. Tr. 1351. Dr. Isaacson stated that “you could do that” and that he
    did not dispute that percentage. 
    Id. That figure
    was then applied to the total
    United States stamp-buying population to estimate the number of people still
    holding this stamp: just under 50 million. Tr. 1351-52 (Dr. Isaacson in
    response to plaintiff’s counsel posting approximately 50 million: “That would
    be right . . . .”). The total number of stamps still retained was on average 10.1
    per person. Tr. 1352. Multiplying those two numbers resulted in about 494
    million of these stamps still outstanding (still retained by purchasers and not
    redeemed) after five years. 
    Id. Taking that
    figure and comparing it to the total
    of the Lady Liberty stamps sold, resulted in a retention rate of about 10%. Tr.
    1355-56 (“Do you agree with that? . . . . The Witness: Yes.”).
    24
    It is unclear whether Dr. Isaacson was asserting that USPS had no
    figures regarding only this stamp’s retention rates. He did state that he
    checked his own work against the Postal Service’s figures as a general check
    on the reasonableness of his results.
    32
    C. Plaintiff Has Proven Entitlement to Damages
    The court is left to craft a remedy that best reflects what the fair market
    value of a nonexclusive license for plaintiff’s artwork would have been in
    2010. The Federal Circuit has endorsed the use of patent law tools to value
    licenses in the copyright context. See 
    Gaylord, 777 F.3d at 1367
    . These
    include the factors enumerated in Georgia-Pacific Corp. v. United States
    Plywood Corp., 
    318 F. Supp. 1116
    , 1120-21 (S.D.N.Y. 1970). Courts are
    encouraged to consider objective indicia of the value of similar work in the
    market. See, e.g., Jarvis v. K2 Inc., 
    486 F.3d 526
    , 533-34 (9th Cir. 2007) (also
    cited in the third Federal Circuit Gaylord decision). These considerations may
    be informed by the licensor’s and licensee’s own history in similar
    transactions, but these will not be employed as an artificial inflator nor deflator
    of the fair market value at the time the negotiation would have taken place.
    
    Gaylord, 777 F.3d at 1368
    (citing Oracle Corp. v. SAP AG, 
    765 F.3d 1081
    ,
    1093 (9th Cir. 2014)). The court is not foreclosed, however, from considering
    information that comes to light after the hypothetical negotiation. See Lucent
    Techs., Inc. v. Gateway, Inc., 
    580 F.3d 1301
    , 1331 (Fed. Cir. 2009). These
    facts are what the Supreme Court long-ago dubbed the “book of wisdom.”
    Sinclair Refining Co. v. Jenkins Petroleum Process Co., 
    289 U.S. 689
    , 698
    (1933).
    The value reached by the court must assume a willing buyer and a
    willing seller. 
    Gaylord, 678 F.3d at 1343
    . The Federal Circuit applied this
    axiom in affirming this court’s damages award after remand in Gaylord,
    explaining that “the basic premise of the hypothetical negotiation . . . would
    have been the opportunity for making substantial profits if the two sides were
    willing to join forces, which we must assume that they 
    were.” 777 F.3d at 1368
    . We find that principle particularly apt in this case where the
    government, just as it did in Gaylord, relies on its unique history in paying
    only $5,000 for the rights to images on its stamps. As the Federal Circuit
    stated in the second Gaylord decision and then later explained in its third
    decision, such a holding would ignore the other side of the bargain: plaintiff’s
    evidence of the value of such a license. Having infringed the copyright
    billions of times, defendant cannot now shield itself from liability by claiming
    that it would have walked away from the deal. 
    Gaylord, 678 F.3d at 1343
    .
    We have to assume a willing buyer as well as a willing seller. This means that
    the government cannot avoid accountability by arbitrarily imposing limits on
    what it would have been willing to pay. 
    Id. (citing Rite-Hite
    Corp. v. Kelley
    Co., 
    56 F.3d 1538
    , 1555 (Fed. Cir. 1995) ([W]hat an infringer would prefer to
    33
    pay is not the measure of damages.”)). The rule is rationality in view of the
    evidence presented. See 
    Gaylord, 777 F.3d at 1368
    .
    We conclude that the most appropriate measure of damages is a mixed
    license which employees a flat fee for the Lady Liberty stamps used to send
    mail and a running royalty for retained stamps and philatelic products. See 
    id. at 1344
    (“The trial court’s analysis of a hypothetical negotiation between
    [plaintiff] and the Postal Service may lead it to conclude that different license
    fees are appropriate for the three categories of infringing goods . . . .”).
    Given the sheer weight of the number of these stamps anticipated to be
    produced and used as postage, it would have made no economic sense for the
    Postal Service to have paid a running royalty for such use, nor do we think Mr.
    Davidson would have been in a position to demand one. As Mr. Stratton
    explained, the Postal Service’s revenues do not meet its expenditures. The
    cost of carrying mail and maintaining the workforce to do so exceeds the
    stamp sales and other revenue earned. In essence, each stamp redeemed for
    service is a small contract on which USPS will lose money. We thus conclude
    that paying a running royalty on top of the loss already baked into each stamp
    redeemed for service is economically unreasonable and that fact would have
    been obvious to both parties at the time of the hypothetical negotiation. In this
    respect we think it relevant that other images could have readily been obtained
    that would perform the basic function of producing a workhorse stamp for
    actual postal use. Thus we find the nominal and historically accurate sum paid
    by the Postal Service, namely $5,000, to be an appropriate flat rate for this use.
    There is, however, a portion of stamps sold on which the Postal Service
    makes money. The law presumes, as noted above, that both parties would
    have entered the negotiation looking to maximize profit. USPS makes almost
    entirely pure profit from stamps never redeemed for postage. It was USPS
    employee testimony that maximizing retainage and breakage was always a
    goal. It was also the testimony of USPS employees that the public expected
    new stamps and desired attractive images. To that end, Mr. McCaffrey
    selected the image of Mr. Davidson’s work because it was just that: new, fresh,
    and attractive and thus likely to attract buyer interest. Although a bevy of
    patriotic images was available, market considerations drew Mr. McCaffrey to
    use Mr. Davidson’s image. USPS was using his image to maximize its own
    profit, and it is not unreasonable to conclude that plaintiff would have
    demanded some percentage of those stamps, and other philatelic products,
    representing profit to defendant. It is also reasonable to conclude that the
    Postal Service would have been willing to pay such a percentage since it
    34
    reflects no real additional risk. The royalty only attaches to purchases of
    stamps that would not engender additional cost. As in Gaylord, the market
    incentives were aligned on both sides of the deal to agree on a running royalty
    on retained stamps. 
    Gaylord, 777 F.3d at 1370
    . Other than the Postal Service
    itself, neither party presented evidence of a similar transaction where billions
    of copies of an image were produced for commercial sale without a per-use
    royalty. We thus conclude that a running royalty is appropriate for these items
    because it balances the risks and rewards for both parties. 
    Id. at 1369.
    We find that a 5% running royalty on unredeemed and philatelic
    products is the correct figure. That figure is supported by Mr. Timmins’ work
    in researching comparable art licenses, Ms. Kirby’s testimony of the rates
    charged by USPS when it out-licenses its own art, and the USPS licenses
    introduced into evidence. Although Mr. Timmins opined that, if the base was
    made smaller by excluding stamps against which a running royalty would be
    applied, the rate would be higher, we find that Mr. Davidson would not likely
    have achieved a higher rate given his lack of experience in selling his own
    intellectual property. 5% is a reasonable figure supported by the average rates
    presented by Mr. Timmins and USPS’s own out-licensing.
    We do not, however, find that it is appropriate to apply this rate against
    the attached flag stamps. We heard no evidence as to why those stamps should
    be included in the base of stamps against which the royalty should be applied
    nor did we hear any legal reason why they need be included. In the patent
    context, convoyed sales are often included in the base, but the test is generally
    whether the convoyed item is functionally part of the same assembly or
    machine as the patented item. See generally Rite-Hite Corp. v. Kelley Co.,
    Inc., 
    56 F.3d 1538
    , 1550 (Fed. Cir. 1995). Here, the stamps are printed and
    sold side by side in a single booklet of stamps, but they are in essence entirely
    separate entities. The factors leading to the desirability of the Lady Liberty
    image do not automatically translate into retention of the flag stamp and we
    were presented with no evidence of such a phenomenon. We thus do not
    include the flag stamps in the base.
    We are thus left with only the question of the quantum of base for the
    retainage and breakage rate to be applied against. We choose the Postal
    Service’s own 2015 estimates as the most reasonable measure for total sales
    and its estimate for breakage rates. The parties stipulated that 4,948,761,166
    of the Lady Liberty stamps were sold. The final year of sales was 2014. Total
    amount collected for those sales is $2,190,414,155. Stip. of Facts ¶ 28. The
    Postal Service estimated the breakage rate for all workhorse stamps during this
    35
    time period to be 3.24%. 
    Id. ¶ 29.
    Thus plaintiff applies 3.24% against
    $2,190,414,155 to arrive at a figure of $70,969,419 for breakage and retention.
    This is similar to, and actually lower than, the figures that Dr. Isaacson’s
    survey data might suggest.25 We find that to be a conservative estimate and
    appropriate for use here. We thus apply a 5% royalty rate against that figure,
    which results in a $3,548,470.95 sum.
    The parties agreed that the total revenue of philatelic products sold
    amounted to $29,515. Applying a 5% rate, the royalty for those products
    equals $1,476. That number is added to the $3,548,470.95 along with the
    $5,000 flat fee for redeemed stamps, for a total unadjusted damages figure of
    $3,554,946.95.
    We note that plaintiff cites various contemporaneous or post facto
    circumstances as “book of wisdom” indicators that the government would have
    paid at least $10,000,000 for this license. They are primarily the cost to
    produce these stamps and the need to rush them into print in time for the 2010
    Christmas mailing season. Defendant counters with its own example of a 9/11
    commemorative stamp that was rushed to production as suggesting that Mr.
    Davidson would not have had USPS over the barrel, and thus the Postal
    Service would have had viable alternatives given the large selection of
    patriotic images available at stock photography repositories. We do not find
    the cost to produce the stamps or the concern about rushing production as
    telling on what USPS would have paid. That cost, in the hypothetical world
    of the negotiation, would have been incurred after an agreement would have
    been reached. As to the need to hurry the production, given defendant’s own
    counterexample of viable alternatives available in short order, we find that
    these circumstances do not suggest a license fee higher than the one we have
    adopted. Nor, however, do we find that the government’s viable alternatives
    scenario necessitates a finding that it would not have paid more than $5,000
    25
    It is unclear from the record precisely how defendant wished the court
    to have used Dr. Isaacson’s retention rate estimate. The 3.6% figure he posited
    is higher than USPS’s own breakage rate (3.24%) across all workhorse stamps
    for the years at issue, which was the figure used by Mr. Timmins in crafting
    his damages figure. Presumably the government does not wish us to apply the
    3.6% rate against the $70 million in unredeemed stamps. To be fair, we
    assume this testimony was offered as a more general way of disputing any
    claim that Mr. Davidson’s work drove above-normal collection of the stamp.
    That ultimately did not end up playing into plaintiff’s damage theory.
    36
    in total for all usage. The economic incentives and realities cited above would
    have driven both parties towards a running royalty in the range that we have
    found.
    CONCLUSION
    Plaintiff has proven its entitlement to actual damages of $3,554,946.95,
    plus interest. The parties are directed to consult regarding the quantum of
    interest and to file a joint status report on or before July 27, 2018, informing
    the court of their agreed-upon amount or their respective positions as to that
    figure.
    s/Eric G. Bruggink
    ERIC G. BRUGGINK
    Judge
    37