McCloud v. State , 2021 UT 14 ( 2021 )


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    2021 UT 14
    IN THE
    SUPREME COURT OF THE STATE OF UTAH
    LARRY MCCLOUD,
    Appellant,
    v.
    STATE OF UTAH,
    Appellee.
    No. 20190300
    Heard November 9, 2020
    Filed May 20, 2021
    On Certiorari to the Utah Court of Appeals
    Fourth District, Provo
    The Honorable Donald J. Eyre, Jr.
    No. 070500212
    Attorneys:
    Brent A. Gold, Salt Lake City, and Andrew Parnes, Ketchum,
    Idaho, for appellant
    Sean D. Reyes, Att‘y Gen., Erin Riley, Asst. Att‘y Gen.,
    Salt Lake City, for appellee
    JUSTICE HIMONAS authored the opinion of the Court, in which
    CHIEF JUSTICE DURRANT, ASSOCIATE CHIEF JUSTICE LEE,
    JUSTICE PEARCE, and JUSTICE PETERSEN joined.
    JUSTICE HIMONAS, opinion of the Court:
    INTRODUCTION
    ¶1    In 2001 Larry McCloud was convicted of repeatedly
    sexually molesting his daughter. McCloud appealed and lost. He
    then pursued post-conviction relief, claiming his trial counsel was
    ineffective for refusing to consult or call at trial certain experts and
    for failing to subpoena the victim‘s medical records. The reviewing
    court determined that the Post-Conviction Remedies Act (PCRA),
    MCCLOUD v. STATE
    Opinion of the Court
    UTAH CODE § 78B-9-101–110,1 barred McCloud‘s claims because
    they ―could have been but [were] not raised at trial or on appeal.‖
    Id. § 78B-9-106(1)(c). The court, however, allowed McCloud to
    amend his petition to assert that his appellate counsel was
    ineffective for failing to raise the same ineffectiveness claims on
    direct appeal. In the end, the amendment was for naught; the court
    found that because trial counsel was not ineffective, appellate
    counsel could not have been ineffective—a clear byproduct of law
    and logic.
    ¶2     On review, our court of appeals ruled that the PCRA
    barred McCloud‘s claims because they ―could have been‖ brought
    on appeal had McCloud made a rule 23B motion to supplement the
    record. It also found that an appellate attorney will not be adjudged
    deficient for omitting a claim on appeal unless that claim is
    ―obvious from the trial record‖ and that McCloud‘s claims were not
    so obvious. Thus, the court of appeals reasoned, the PCRA barred
    McCloud‘s ―direct‖ claims, and appellate counsel was de facto not
    ineffective—leaving McCloud without a remedy.
    ¶3     Faced with this higgledy-piggledy outcome, the court of
    appeals applied the common-law ―unusual circumstances‖
    exception to reach McCloud‘s underlying ineffectiveness claims.
    Again, for naught as the court of appeals, like the post-conviction
    court before it, determined that since trial counsel was not
    ineffective, appellate counsel could not have been ineffective.
    ¶4    We now take our turn at the wheel. We begin by
    repudiating any ―obvious from the trial record‖ standard regarding
    appellate counsel‘s obligation to raise certain issues on appeal. And
    we explain that obligation is governed by the Strickland
    reasonableness standard. See Strickland v. Washington, 
    466 U.S. 668
    (1984).
    ¶5    We go on to apply these principles to McCloud‘s claims.
    We agree with the lower courts that the PCRA bars McCloud‘s
    direct claims against his trial counsel. But we disagree with the
    court of appeals‘ sua sponte application of the ―unusual
    circumstances‖ exception. So, we analyze McCloud‘s claims
    through the gateway of an ineffective assistance of appellate
    __________________________________________________________
    1 The legislature recently amended several relevant provisions
    of the PCRA. See 2021 Utah Laws ch. 46 (H.B. 100). All citations
    herein are to the statutory language in effect at the time of
    McCloud‘s first (unamended) petition for post-conviction relief, as
    recodified in 2008. See 2008 Utah Laws ch. 3 (H.B. 78).
    2
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    Opinion of the Court
    counsel claim. At the end of the day, his claims fail because trial
    counsel was not ineffective. Trial counsel did not perform
    deficiently by refusing to consult or call experts, and his failure to
    subpoena the victim‘s medical records did not prejudice McCloud.
    Because McCloud‘s claims fail, we affirm the decision of the court
    of appeals.
    BACKGROUND
    I. SUMMARY OF FACTS FROM TRIAL AND DIRECT
    APPEAL
    ¶6    McCloud‘s daughter (―Victim‖) asserted that McCloud
    sexually abused her multiple times when she was between five and
    ten years old.2 According to Victim, these incidents occurred when
    McCloud and Victim showered and slept together. Victim reported
    the abuse years later, when she was sixteen.
    ¶7    The State charged McCloud with one count of aggravated
    sexual abuse of a child and six counts of sodomy upon a child, all
    first-degree felonies. The State‘s case against McCloud primarily
    relied on Victim‘s testimony. ―At trial, she detailed the incidents of
    abuse for each count and, for some counts, identified specific dates
    on which the incidents occurred. The State did not present expert
    testimony.‖ McCloud v. State, 
    2019 UT App 35
    , ¶ 5, 
    440 P.3d 775
    .
    ¶8    McCloud and his wife, Cindy McCloud (Victim‘s step-
    mother), hired an experienced private defense attorney (―Trial
    Counsel‖) to defend the case. At trial, Trial Counsel presented a
    ―factual‖ defense. He presented McCloud‘s calendars and notes
    and a family home video in an attempt to discredit Victim‘s
    memory and show that the alleged instances of abuse could not
    have occurred on the alleged dates.3 He cross-examined Victim
    __________________________________________________________
    2 The record of the 2001 trial is not before us, so we rely on the
    post-conviction record and the parties‘ briefs for the factual
    background. ―Because this case comes before us after a jury verdict,
    ‗we recite the facts from the record in the light most favorable to the
    jury‘s verdict and present conflicting evidence only as necessary to
    understand issues raised on appeal.‘‖ Gregg v. State, 
    2012 UT 32
    ,
    ¶ 2, 
    279 P.3d 396
     (citation omitted). Although McCloud maintains
    his assertion of innocence, the facts as stated are not challenged
    here.
    3 Presumably, Trial Counsel considered this type of defense
    viable because McCloud spent limited time with Victim. Victim‘s
    mother and McCloud separated when Victim was three years old.
    (continued . . .)
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    MCCLOUD v. STATE
    Opinion of the Court
    about why she had not reported the abuse earlier, even though she
    had told her mother and various therapists and psychologists about
    showering with McCloud two years prior to reporting actual abuse.
    Trial Counsel also elicited testimony about Victim‘s medical
    history, including depression and a hospitalization from suicidal
    feelings, and ―deteriorated relationships‖ between McCloud and
    Victim and McCloud and Victim‘s mother, suggesting that alleging
    the abuse was a way for Victim to ―get back at her father.‖
    ¶9   The jury convicted McCloud on the count of aggravated
    sexual abuse of a child and three of the six counts of sodomy upon
    a child.
    ¶10 McCloud appealed his conviction, hiring a different
    private attorney (―Appellate Counsel‖) to represent him. McCloud
    asserted a variety of claims, many of them tied to ineffective
    assistance of Trial Counsel.4 The court of appeals affirmed
    McCloud‘s conviction but reduced the count of aggravated sexual
    abuse of a child to sexual abuse of a child due to a statute of
    limitations issue. State v. McCloud, 
    2005 UT App 466
    , ¶¶ 1, 15, 
    126 P.3d 775
    .
    II. McCLOUD‘s POST-CONVICTION PETITION
    ¶11 Assisted by new counsel, McCloud filed a petition for
    post-conviction relief under the PCRA. He asserted, inter alia, that
    Trial Counsel was ineffective for refusing to consult or call at trial
    experts and failing to obtain all of Victim‘s medical records.
    ¶12 The State moved to dismiss the petition, arguing the
    PCRA barred McCloud‘s claims because they ―could have been but
    [were] not raised at trial or on appeal.‖ See UTAH CODE § 78B-9-
    Victim‘s mother was awarded custody, and the alleged instances of
    abuse occurred during McCloud‘s visitation time.
    4   Specifically, McCloud raised on appeal the following issues:
    ―(1) Prosecution on Count One was barred by the statute of
    limitations; (2) Prosecutorial misconduct required a new trial; (3)
    Juror misconduct required a new trial; (4) Inadequate voir dire
    required a new trial; (5) Improper jury instruction required a new
    trial; (6) An improper reasonable doubt instruction required a new
    trial.‖ McCloud did not raise issues (1), (2), (4), or (6) at trial. See
    State v. McCloud, 
    2005 UT App 466
    , ¶¶ 5–10, 
    126 P.3d 775
    .
    Therefore, he could only raise them on appeal by showing ―plain
    error, ineffective assistance of counsel, or exceptional
    circumstances.‖ Id. ¶¶ 6, 8, 10 (citation omitted).
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    Opinion of the Court
    106(1)(c). Historically, the State explained, claims of ineffective
    assistance of counsel were generally exempt from the common-law
    rule that any alleged trial errors must be raised on appeal. This
    changed in 1992, the State argued, when rule 23B of the Utah Rules
    of Appellate Procedure was adopted. Rule 23B allows a party in a
    criminal appeal to move for a temporary, limited remand to the
    trial court for additional fact-finding necessary to support a claim of
    ineffective assistance of counsel. UTAH R. APP. P. 23B(a). Citing this
    court‘s decision in State v. Litherland, 
    2000 UT 76
    , 
    12 P.3d 92
    , the
    State claimed that ―[r]ule 23B negated the need to treat ineffective
    assistance claims differently from any other claims of trial error.‖
    ¶13 Thus, the State categorically concluded that ―claims of
    ineffective assistance against trial counsel that are not raised on
    direct appeal are procedurally barred‖ by the PCRA because they
    ―could have been‖ developed through a rule 23B motion and raised
    on direct appeal.
    ¶14 The State conceded that McCloud could assert Appellate
    Counsel was ineffective for failing to raise the trial ineffectiveness
    claims, but such a claim would fail under the Strickland standard of
    ineffectiveness. See Strickland v. Washington, 
    466 U.S. 668
     (1984).
    ¶15 McCloud responded with two relevant arguments. First,
    McCloud argued the State‘s rule 23B argument was inconsistent
    with established case law regarding appellate counsel‘s obligation
    to raise certain claims on appeal. Under that case law, appellate
    counsel will be found ineffective for omitting a claim only if that
    claim is ―obvious from the trial record.‖ Lafferty v. State, 
    2007 UT 73
    ,
    ¶ 39, 
    175 P.3d 530
     (citation omitted). But if the claim is ―obvious
    from the trial record,‖ McCloud reasoned, there would be no need
    to make a rule 23B motion for additional fact-finding. Thus,
    McCloud argued, ―it is precisely because claims of ineffective
    assistance of counsel are often based on matters not contained in
    the appellate record that [post-conviction petitions] are permitted,‖
    regardless of rule 23B. Second, McCloud relied on Appellate
    Counsel‘s advice that he could raise non-record issues on post-
    conviction appeal. So, McCloud argued, either the State‘s
    interpretation of rule 23B in the context of Litherland was incorrect,
    or Appellate Counsel ―provided advice that was absolutely
    incorrect.‖
    ¶16 The post-conviction court granted in part the State‘s
    motion to dismiss. The court agreed with the State‘s analysis
    regarding the intersection of rule 23B and the PCRA‘s procedural
    bar. It held that, under Litherland, ―an ineffective assistance claim
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    MCCLOUD v. STATE
    Opinion of the Court
    should (and certainly could) be raised on appeal‖ by filing a rule
    23B motion, and thus the PCRA barred McCloud‘s direct claims.
    A. The Evidentiary Hearing
    ¶17 Still, the court allowed McCloud to amend his petition to
    include a claim that Appellate Counsel was ineffective for failing to
    raise the trial counsel ineffectiveness claims on direct appeal. After
    McCloud did so, the court held an evidentiary hearing to develop
    the record regarding McCloud‘s claim that Trial Counsel was
    ineffective for refusing to consult experts. The McClouds, Trial
    Counsel, and Appellate Counsel testified at the hearing.
    ¶18 The McClouds testified they had wanted to present a
    ―scientific‖ defense based on ―parental alienation syndrome.‖ This
    defense would have utilized expert witnesses in the fields of child
    memory and false memory, alongside a psychological profile of
    McCloud, to convince the jury that Victim was fabricating the
    allegations. McCloud testified that he frequently attempted to raise
    with Trial Counsel the issue of utilizing experts.
    ¶19 Trial Counsel testified as to his pre-trial investigation, trial
    preparation, and defense strategy. He said that he viewed the
    matter as ―basically a he-said/she-said case with what [he] believed
    was compelling evidence that would discredit the she-said aspect
    of this case.‖ That evidence, he explained, was contained in
    McCloud‘s day planners, calendar notes, and a ―videotape taken at
    Christmas,‖ which showed that the alleged instances of abuse could
    not have occurred on some of the alleged dates. He also planned to
    highlight discrepancies in what Victim had reported to various
    individuals prior to trial. Although he could not create a complete
    alibi and Utah courts give children considerable leeway in recalling
    specific dates, Trial Counsel felt that if he could discredit some of
    Victim‘s allegations, ―the jury should not believe her about
    anything.‖
    ¶20 Regarding the use of experts, Trial Counsel testified that
    he had in the past used child memory and psychosexual profiling
    experts. He also explained his general theory of usage of experts:
    Scientifically, when you‘re dealing with, you know,
    ballistics, fingerprints, DNA, experts are essential and
    credible. When you‘re dealing with psychology,
    psychological problems and things of that nature, I
    think the issue is more clouded and less clear. I think
    you have to evaluate the specific facts of your case,
    the type of case you‘re dealing with, and make
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    Opinion of the Court
    judgments based upon what you believe is going to
    be necessary.
    Trial Counsel thought this case was ―more of . . . a factual
    determination issue as opposed to a battle of experts.‖ He wanted
    to present a ―specific defense‖ rather than take a ―shotgun
    approach.‖ Ultimately, Trial Counsel did not consult prior to trial
    or call at trial any expert witnesses. He later explained that while
    expert consultation would not have been ―inconsistent with the
    defense‖ presented, the ―downside‖ would have been ―the time
    and the money that it would cost to consult with an expert and
    develop that line of defense.‖5
    ¶21 Regarding the medical records, Trial Counsel testified he
    did not subpoena Victim‘s medical records. Prior to trial, the State
    provided Trial Counsel with some of Victim‘s medical and mental
    health records. As a result, Trial Counsel ―believed [he] had all of
    the records.‖
    ¶22 Appellate Counsel testified that, although McCloud
    complained to her of Trial Counsel‘s failure to consult experts and
    subpoena Victim‘s medical records, she did not raise those issues
    on direct appeal. While she did not consider those claims to be
    meritless, pursuing them would have required ―extra-record
    investigation.‖ And she thought McCloud had ―a pretty good
    appeal‖ on the issues ―contained in the record.‖ As such, she
    advised McCloud that he could bring those claims later in a post-
    conviction petition.
    ¶23 But concluding now that McCloud‘s claims were
    procedurally barred, Appellate Counsel stated that she gave
    McCloud ―bad legal advice.‖ She testified that she was still ―a little
    bit fuzzy‖ on whether appellate counsel needed to file a rule 23B
    motion to assist in bringing an ineffectiveness claim that was ―a
    little bit apparent in the record.‖ She also stated that, in hindsight,
    __________________________________________________________
    5 Trial Counsel also testified that he saw an additional downside
    to using experts in preparation for trial: ―If I have an expert who
    gives me information that potentially is damaging to my client‘s
    position and presentation, I think my effectiveness may well be
    influenced by having that kind of information.‖ While this single
    statement does not discount Trial Counsel‘s otherwise capable
    representation, see infra Analysis part II, we generally do not advise
    counsel to intentionally blind themselves to potential holes in their
    arguments.
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    MCCLOUD v. STATE
    Opinion of the Court
    she ―should have hired an investigator and whatever experts to
    assess whatever the issues are that he needed investigated.‖
    ¶24 McCloud also subpoenaed Victim‘s medical records to
    develop the case record regarding his claim that Trial Counsel was
    ineffective for failing to obtain those records. The post-conviction
    court issued the subpoena, conducted an in-camera review of the
    medical records, and provided to the parties one document: a
    discharge summary of a meeting between Victim and a doctor three
    weeks prior to Victim‘s first claims to law enforcement of the
    alleged abuse. The document states, in relevant part,
    [Victim] has been having flashbacks and nightmares
    about previous sexual abuse by her biological father
    that occurred between the ages of 6 and 8. At that
    time it was discovered that he had been having the
    patient shower with him and was washing her in the
    shower. He also insisted on sleeping with her. The
    patient does not remember him being inappropriate
    sexually in other ways, and it is unclear whether this
    was actually a case of molestation or a father with
    extreme boundary problems.
    B. The Post-Conviction Court’s Decision
    ¶25 After this additional discovery and oral arguments, the
    post-conviction court denied McCloud‘s petition. The court first
    addressed the experts issue. It found the State did not address how
    the ―language in Rule 23B may affect the well-established standard
    that the [omitted] claims must be obvious from the trial record‖ for
    an ineffectiveness claim to succeed. Thus, even though Appellate
    Counsel admitted that she had given McCloud bad legal advice and
    should have further investigated his claims against Trial Counsel,
    the court could not conclusively find her deficient for omitting
    those claims because they were not ―obvious from the trial record.‖
    ¶26 Regardless of the sufficiency of Appellate Counsel‘s
    performance, the post-conviction court found her performance did
    not prejudice McCloud for two reasons. First, even if Appellate
    Counsel had made a rule 23B motion to further develop the claims,
    ―there [was] no evidence that the appellate court would have
    granted that motion.‖ Second, there was no prejudice because Trial
    Counsel was not ineffective. The court found that ―Trial Counsel
    did not perform deficiently—he made a strategic decision to focus
    limited time on theories that he believed to be likely of success.‖
    ¶27 The post-conviction court eventually ruled on the medical
    records issue after the court of appeals resolved an interlocutory
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    appeal filed by the State. The post-conviction court found that
    Appellate Counsel performed deficiently by advising McCloud that
    he could bring his ineffectiveness claims on post-conviction petition
    and by failing to file a rule 23B motion to develop those claims. Still,
    those failures did not prejudice McCloud. And although Trial
    Counsel performed deficiently ―by failing to request all of the
    Victim‘s relevant medical records,‖ ―he apparently knew of [the
    relevant record‘s] contents and used that information in his
    questioning and his argument.‖ Thus, the court found, Trial
    Counsel‘s deficient performance did not prejudice McCloud;
    ―[l]ikewise, appellate counsel‘s deficiency therefore could not have
    prejudiced Petitioner.‖
    III. THE COURT OF APPEALS
    ¶28 McCloud appealed the denial of his post-conviction
    petition. McCloud v. State, 
    2019 UT App 35
    , 
    440 P.3d 775
    . He raised
    two issues. First, he argued that the post-conviction court erred in
    finding that the PCRA barred his claims of trial counsel
    ineffectiveness. Id. ¶ 2. Second, he argued that Trial Counsel was
    ineffective. Id.
    ¶29 On the first issue, the court of appeals characterized the
    case as ―concern[ing] the duty of appellate attorneys to investigate
    claims of ineffective assistance of counsel that depend on facts
    outside the trial record.‖ Id. ¶ 32. The court perceived the following
    logical dilemma: Citing this court‘s interpretation of rule 23B in
    State v. Litherland, 
    2000 UT 76
    , 
    12 P.3d 92
    , it concluded that
    ―appellate attorneys have a duty to investigate potential ineffective
    assistance claims that are based on facts outside the record.‖
    McCloud, 
    2019 UT App 35
    , ¶ 41 (citing Litherland, 
    2000 UT 76
    , ¶ 16).
    ―And if an ineffective assistance of counsel claim could have been
    raised in a rule 23B motion, the general rule is that it will be barred
    on post-conviction.‖ 
    Id.
     Because Appellate Counsel ―could have‖
    made a rule 23B motion to develop McCloud‘s claims against Trial
    Counsel, the court reasoned, the PCRA barred those claims. Id.
    ¶ 46. McCloud could still bring those claims through the lens of an
    appellate ineffectiveness claim, but under Utah case law, an
    appellate attorney will be found deficient for omitting a claim only
    if the claim is ―obvious from the trial record.‖ Id. ¶ 47 (citing Gregg
    v. State, 
    2012 UT 32
    , ¶¶ 44–45, 
    279 P.3d 396
    ). And here, the claims
    were not ―obvious from the trial record,‖ so Appellate Counsel was
    de facto not ineffective. See 
    id.
     ¶¶ 47–49. The end result, the court
    reasoned, is that ―[a] strict interpretation of [the PCRA‘s procedural
    bar] . . . would foreclose any potential remedy for McCloud‘s
    claims.‖ Id. ¶ 50. The court found this result ―an obvious injustice‖
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    MCCLOUD v. STATE
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    and agreed with McCloud that ―it would place an undue burden on
    appellate attorneys ‗to root out instances of trial counsel
    ineffectiveness‘ to avoid a procedural bar on post-conviction.‖ Id.
    (citation omitted).
    ¶30 The court of appeals then applied the common-law
    ―unusual circumstances‖ exception to the PCRA‘s procedural bar.
    See id. ¶¶ 42, 46–51. Under this exception, the statute will not
    preclude claims of ineffective assistance of trial counsel not raised
    on direct appeal if there are ―unusual circumstances‖ justifying the
    petitioner‘s failure to raise those claims, id. ¶ 42 (quoting Carter v.
    Galetka, 
    2001 UT 96
    , ¶ 14, 
    44 P.3d 626
    ), resulting in ―obvious
    injustice or a substantial and prejudicial denial of a constitutional
    right.‖ 
    Id.
     (quoting Taylor v. State (Taylor II), 
    2007 UT 12
    , ¶ 122, 
    156 P.3d 739
    ). The court then fashioned a new test for when claims of
    ineffective assistance of trial counsel can be raised on post-
    conviction petition under the ―unusual circumstances‖ exception:
    [C]laims that could have been raised in a rule 23B
    motion will not be barred on post-conviction when, as
    here, the record on appeal did not indicate a
    reasonable probability that developing those claims
    would have resulted in reversal. In such cases,
    because the record would not lead a reasonable,
    competent attorney to develop the claims on appeal, a
    petitioner may pursue them in a petition for post-
    conviction relief.
    Id. ¶ 51.
    ¶31 With the procedural bar cleared, the court of appeals
    addressed McCloud‘s underlying claims of trial counsel
    ineffectiveness. It first addressed the experts claim and found Trial
    Counsel did not perform deficiently by refusing to consult or use at
    trial expert witnesses. Id. ¶ 73. The court considered the nature of
    the experts‘ potential testimony, Trial Counsel‘s experience with
    criminal defense and similar experts, the thoroughness of his pre-
    trial investigation, and his overall trial strategy. See id. ¶¶ 62–72. The
    court concluded that: ―Trial Counsel fulfilled his duty to investigate
    the facts of the case[] and based on that investigation, made a
    ‗reasonable decision‘ that consulting experts was unnecessary.‖ Id.
    ¶ 73 (citing Strickland v. Washington, 
    466 U.S. 668
    , 691 (1984)).
    ¶32 The court of appeals then addressed the medical records
    issue and found that Trial Counsel‘s performance did not prejudice
    McCloud. It found that the discharge summary ―seems to be
    affirmative evidence of abuse. And, if presented at trial, it could
    have been harmful to McCloud.‖ Id. ¶ 76. Even if not harmful, the
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    ―evidence merely would have been cumulative of what was
    presented to the jury‖ because Trial Counsel elicited on cross-
    examination information very similar to that contained in the
    discharge summary. Id. ¶ 78. The court concluded ―that McCloud
    has failed to show a reasonable probability that, but for Trial
    Counsel‘s failure to obtain all of Victim‘s medical records, the result
    at trial would have been different.‖ Id. ¶ 81 (citing State v. Munguia,
    
    2011 UT 5
    , ¶ 30, 
    253 P.3d 1082
    ).
    ¶33 In the end, the court of appeals determined that the post-
    conviction court erred in finding McCloud‘s claims procedurally
    barred, but it affirmed the denial of his petition on the underlying
    merits. Id. ¶ 82. McCloud appealed, and this court granted
    certiorari. We have jurisdiction under Utah Code section 78A-3-
    102(3)(a).
    STANDARD OF REVIEW
    ¶34 ―On certiorari, this court reviews the decision of the court
    of appeals for correctness, giving no deference to its conclusions of
    law.‖ State v. Baker, 
    2010 UT 18
    , ¶ 7, 
    229 P.3d 650
    . On the
    underlying claims, ―[w]hen confronted with ineffective assistance
    of counsel claims, we review a lower court‘s purely factual findings
    for clear error, but [we] review the application of the law to the
    facts for correctness.‖ Archuleta v. State, 
    2020 UT 62
    , ¶ 20, 
    472 P.3d 950
     (alterations in original) (citation omitted).
    ANALYSIS
    ¶35 McCloud argues that he was wrongly convicted of
    multiple felonies because his Trial Counsel was ineffective.
    Specifically, he argues that Trial Counsel failed to consult experts or
    subpoena Victim‘s medical records when preparing his defense and
    that these failures led to his conviction. McCloud did not raise these
    issues on direct appeal because Appellate Counsel considered these
    issues not ―obvious from the trial record‖ and advised McCloud
    that he could raise them on post-conviction petition. When
    McCloud did so, the post-conviction court found the PCRA barred
    the claims because they ―could have been‖ raised on appeal by
    filing a rule 23B motion. See UTAH CODE § 78B-9-106(1)(c); UTAH R.
    CIV. P. 23B.
    ¶36 McCloud‘s procedural conundrum is rooted in a
    misstatement in our case law regarding appellate counsel‘s
    obligation to raise certain claims and in a misunderstanding of rule
    23B‘s purpose. We address his appeal in two steps.
    ¶37 First, we take this opportunity to clarify appellate
    counsel‘s obligations to conduct extra-record investigation and
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    raise certain claims on direct appeal of a criminal conviction or
    sentence. We repudiate the requirement that appellate counsel can
    be found deficient for omitting a claim only if that claim is ―obvious
    from the trial record.‖6 We make clear that appellate counsel‘s
    obligation to raise certain issues is solely governed by the Strickland
    test. See Strickland v. Washington, 
    466 U.S. 668
     (1984). That test is
    simply whether counsel performed reasonably ―under prevailing
    professional norms.‖ 
    Id. at 688
    . And it encompasses both any duty
    of counsel to conduct extra-record investigation and any decision to
    file or not file a rule 23B motion to further develop claims raised on
    appeal.
    ¶38 Second, we address McCloud‘s specific claims. We find
    the PCRA bars his direct claims against Trial Counsel, but he can
    still assert those claims through the lens of an appellate
    ineffectiveness claim. To prevail on any ineffectiveness claim, a
    petitioner must show that: (1) counsel performed deficiently and (2)
    the deficient performance prejudiced the defense. 
    Id. at 687
    . Here,
    we need not decide whether Appellate Counsel performed
    deficiently by omitting the claims on direct appeal. Any deficient
    performance could not have prejudiced McCloud because Trial
    Counsel was not ineffective. Trial Counsel did not perform
    deficiently by not consulting experts; rather, he made a reasonable
    strategic decision based on the law and facts of the case and his
    theory of the defense. And Trial Counsel‘s failure to obtain all of
    Victim‘s medical records did not prejudice the outcome—such an
    investigation would have yielded a single record amounting to
    cumulative evidence.
    ¶39 On these grounds, we affirm the decision of the court of
    appeals and deny McCloud‘s post-conviction petition.
    __________________________________________________________
    6 This requirement was first adopted as dicta in Lafferty v. State,
    
    2007 UT 73
    , ¶ 39, 
    175 P.3d 530
    , and subsequently repeated and
    applied by this court. See, e.g., Kell v. State, 
    2008 UT 62
    , ¶ 42, 
    194 P.3d 913
    ; Menzies v. State, 
    2014 UT 40
    , ¶ 211, 
    344 P.3d 581
    . Although
    the parties do not formally ask us to overrule Lafferty, they do ask
    us to clarify this area of the law. And they brief both the problem
    and potential solutions. As we explain below, we find implicit in
    their ask an argument to overrule Lafferty. See infra ¶¶ 59–61. Given
    this implicit ask, adequate briefing on this issue, and the nature of
    Lafferty as a misstatement that has been repeated as law, we are
    comfortable in taking this opportunity to overrule the ―obvious
    from the trial record‖ ―requirement‖ established in Lafferty.
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    I. STRICKLAND GOVERNS APPELLATE COUNSEL‘S
    OBLIGATIONS TO RAISE CERTAIN ISSUES
    ON DIRECT APPEAL
    ¶40 Substantively, McCloud‘s complaint is that Trial Counsel
    was ineffective for his refusal to consult experts and failure to
    subpoena Victim‘s medical records. However, much of the fight
    around his petition has been over the proper procedure by which
    he can (if at all) raise those claims. The parties, post-conviction
    court, and court of appeals all have, at times, either argued for or
    applied a different procedural avenue by which these claims may
    proceed.7
    ¶41 Much of this confusion is rooted in misleading language
    in our case law. In Carter v. Galetka, we cited language from a Tenth
    Circuit Court of Appeals case stating that appellate counsel may be
    found ineffective for omitting a ―dead-bang winner‖: a claim that
    was ―obvious from the trial record‖ and would have been likely to
    result in reversal. 
    2001 UT 96
    , ¶ 48, 
    44 P.3d 626
     (quoting Banks v.
    Reynolds, 
    54 F.3d 1508
    , 1515 (10th Cir. 1995)). Carter and Banks—
    both habeas corpus petitions from defendants sentenced to death—
    __________________________________________________________
    7 For example, the State argues that the PCRA bars McCloud‘s
    claims of ineffective Trial Counsel ―because he could have raised
    them on appeal by filing a rule 23B motion for remand.‖ The
    district court followed a similar line of thinking but added that
    Appellate Counsel also performed deficiently when ―[s]he told
    petitioner that he could raise other ineffectiveness claims not in the
    record later, in post-conviction relief,‖ and thus ―fail[ed] to
    investigate this claim.‖ The court of appeals erroneously concluded
    from our case law that ―if an ineffective assistance of counsel claim
    could have been raised in a rule 23B motion, the general rule is that
    it will be barred on post-conviction.‖ McCloud v. State, 
    2019 UT App 35
    , ¶ 41, 
    440 P.3d 775
    . Yet, ―our precedent also establishes that
    Appellate Counsel was not ineffective for omitting McCloud‘s
    claims because they were not ‗obvious from the trial record.‘‖ Id.
    ¶ 50 (quoting Gregg v. State, 
    2012 UT 32
    , ¶ 44, 
    279 P.3d 396
    ).
    Perceiving a Catch-22 that would prohibit McCloud from ever
    raising his potentially meritorious claims regarding Trial Counsel‘s
    effectiveness, the court applied the ―unusual circumstances‖
    common-law exception to avoid ―an obvious injustice‖ and directly
    reach those claims. 
    Id.
     (citation omitted). McCloud, for his part,
    presumably now relies on the court of appeals‘ application of this
    exception and directly briefs only the claims against Trial Counsel,
    ignoring the Appellate Counsel gateway altogether.
    13
    MCCLOUD v. STATE
    Opinion of the Court
    used this language merely as an example of a claim for which
    appellate counsel could be found ineffective for omitting. This court
    then repeated the ―obvious from the trial record‖ language in a pair
    of 2007 cases, stating it as a rule governing appellate counsel‘s
    obligation to raise certain claims on appeal. Lafferty v. State, 
    2007 UT 73
    , ¶ 39, 
    175 P.3d 530
     (―For a petitioner to prove that counsel was
    ineffective for omitting a claim, he must show that the ‗issue [was]
    obvious from the trial record and . . . probably would have resulted
    in reversal on appeal.‘‖ (alterations in original) (emphasis added)
    (quoting Taylor v. State (Taylor II), 
    2007 UT 12
    , ¶ 16, 
    156 P.3d 739
    )).
    Thus, we inadvertently elevated that language from an example to a
    rule.
    ¶42 This misstatement has since sown confusion in the realm
    of post-conviction petitions. We take this opportunity to fix it. We
    begin by tracing the lineage of the ―obvious from the trial record‖
    ―test‖ and explaining how any reliance on this or similar language
    is misplaced when assessing the scope of an appellate attorney‘s
    duty to investigate or raise certain claims. We then explain how that
    duty is instead dictated by the Strickland standard of
    ―reasonableness under prevailing professional norms.‖ Strickland v.
    Washington, 
    466 U.S. 668
    , 688 (1984). And this standard
    encompasses the question of when an appellate attorney should
    move to supplement the record under rule 23B of the Utah Rules of
    Appellate Procedure.
    A. Appellate Counsel’s Obligation to Raise Certain Issues on Appeal
    Is Not Limited to Issues “Obvious from the Trial Record”
    ¶43 As the court of appeals put it, ―[t]his case concerns the
    duty of appellate attorneys to investigate claims of ineffective
    assistance of counsel that depend on facts outside the trial record.‖
    McCloud v. State, 
    2019 UT App 35
    , ¶ 32, 
    440 P.3d 775
    .
    ¶44 The court of appeals identified tension between the
    PCRA‘s procedural bar and our case law regarding appellate
    counsel‘s duty to raise certain claims on appeal. Supra ¶ 29. The
    result of this tension, the court reasoned, ―would encourage—even
    compel—a reasonable attorney to conduct [a thorough extra-record
    investigation] to avoid barring claims on post-conviction.‖
    McCloud, 
    2019 UT App 35
    , ¶ 32 n.5. Yet this result is at odds with
    accepted professional norms of appellate review. Accordingly, the
    court ―note[d] the need for guidance on this issue.‖ 
    Id.
     McCloud
    14
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    Opinion of the Court
    and the State also ask for such guidance; we now endeavor to
    provide it.8
    ¶45 We begin with the observation that trial attorneys and
    appellate attorneys serve very different, and often specialized, roles
    in our legal system. While trial attorneys must of course identify
    and understand legal issues, much of their expertise lies in
    developing facts—making discovery motions, interviewing
    witnesses, and arguing evidentiary issues. Appellate attorneys, on
    the other hand, are expected to do comparatively little fact-
    finding—their expertise lies in spotting and arguing legal
    complexities as applied to the established facts of the case on the
    record. This does not mean that appellate attorneys are incapable of
    doing extra-record factual investigations; doing so is just not
    necessarily in their wheelhouse.
    ¶46 Nevertheless, circumstances may exist that would prompt
    an appellate attorney to conduct some amount of factual research.
    Often, these circumstances occur in the context of a potential
    __________________________________________________________
    8 While the parties all identify the need for guidance in this area
    of the law, they generally frame the issue as an appellate attorney‘s
    obligation to supplement the record under rule 23B prior to appeal.
    For example, the court of appeals stated: ―McCloud asks us to
    ‗address appellate counsel‘s responsibility to root out instances of
    trial counsel ineffectiveness‘ and potentially move for remand
    under rule 23B. We note the need for guidance on this issue.‖
    McCloud, 
    2019 UT App 35
    , ¶ 32 n.5. The State asks us (correctly, as
    we explain below in part I(B)(2)) to ―clarify that appellate counsel
    may be found ineffective for not filing a rule 23B motion if omitting
    the motion violated the Strickland standard.‖ And McCloud states
    that defendants and their direct appeal attorneys find themselves in
    a ―current limbo . . . given the uncertainty of the conflicting
    procedural scheme in Utah.‖
    As we explain below, the proper inquiry is not whether
    appellate counsel failed to file a rule 23B motion to further develop
    a certain claim on direct appeal, but whether appellate counsel‘s
    performance was objectively unreasonable under Strickland. See
    infra part I(B)(2). Still, given the complexity of the procedural
    interactions between rule 23B, this court‘s ―obvious from the trial
    record‖ language, and the PCRA‘s procedural bar, we do not fault
    the parties for not asking the precisely correct question. As such, we
    hopefully provide the answers they seek.
    15
    MCCLOUD v. STATE
    Opinion of the Court
    ineffective assistance of counsel claim. See Smith v. Mullin, 
    379 F.3d 919
    , 926 (10th Cir. 2004) (―Extra-record facts are central to the vast
    majority of ineffective assistance of counsel claims . . . .‖).
    ¶47 Recognizing that ineffective assistance of counsel claims
    often rely on additional factual development, in 1992, this court
    adopted rule 23B of the Utah Rules of Appellate Procedure. That
    rule provides a party ―may‖ move for a temporary remand for
    additional fact-finding necessary to support a claim of ineffective
    assistance of counsel. UTAH R. APP. P. 23B. Still, the rule does not
    specify when, if at all, an appellate attorney could be found
    ineffective for not doing so. In other words, the rule does not tell us
    under what circumstances an appellate attorney must conduct
    additional fact-finding necessary to support an ineffectiveness
    claim.
    ¶48 We have attempted to fill this perceived gap in the text of
    rule 23B by cherry-picking from state and federal precedent ―rule‖
    language originally intended as exemplary language. The ―obvious
    from the trial record‖ language is the most common culprit and has
    created the most mischief. This ―test‖ first appeared in Utah
    jurisprudence in Carter, 
    2001 UT 96
    . There, the defendant was
    convicted of murder and sentenced to death. Id. ¶ 2. Ten years later,
    he filed a writ of habeas corpus asserting, inter alia, ineffective
    assistance of appellate counsel. Id. ¶¶ 3, 32. To assist with its
    analysis of the ineffectiveness claims in the context of a habeas
    corpus petition challenging a conviction and death sentence, the
    court looked to the Tenth Circuit case Banks. Id. ¶ 48. That court
    explained:
    When a habeas petitioner alleges that his counsel was
    ineffective for failing to raise an issue on appeal, we
    examine the merits of the omitted issue. Failure to
    raise an issue that is without merit ―does not
    constitute constitutionally ineffective assistance of
    counsel‖ because the Sixth Amendment does not
    require an attorney to raise every nonfrivolous issue
    on appeal. Thus, counsel frequently will ―winnow
    out‖ weaker claims in order to focus effectively on
    those more likely to prevail. However, an ―appellate
    advocate may deliver deficient performance and
    prejudice a defendant by omitting a ‗dead-bang
    winner,‘ even though counsel may have presented
    strong but unsuccessful claims on appeal.‖
    Banks, 
    54 F.3d at 1515
     (citations omitted). Banks, in turn, cited to
    U.S. v. Cook, which equated a ―dead-bang winner‖ to an issue that
    16
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    Opinion of the Court
    ―was obvious on the record, and must have leaped out upon even a
    casual reading of [the] transcript‖ and ―which would have resulted
    in a reversal on appeal.‖ 
    45 F.3d 388
    , 395 (10th Cir. 1995) (alteration
    in original) (quoting Matire v. Wainwright, 
    811 F.2d 1430
    , 1438 (11th
    Cir. 1987)). Clearly, the Cook and Matire courts intended the ―dead-
    bang winner‖ test to be a very high bar—an omission of a claim so
    egregious that there could be no doubt as to an appellate attorney‘s
    ineffectiveness. Nonetheless, the Banks court lowered that bar by
    defining a ―dead-bang winner‖ as an ―issue which is obvious from
    the trial record and one which probably would have resulted in a
    reversal on appeal.‖9 Banks, 
    54 F.3d at
    1515 n.13 (emphases added).
    And this court adopted that definition in Carter by quoting the
    Banks‘ footnote and simply saying: ―We accept the reasoning of
    Banks.‖ Carter, 
    2001 UT 96
    , ¶ 48.
    ¶49 Thus, the Carter court used ―obvious from the trial record‖
    as a means of describing a ―dead-bang winner‖—a term in turn
    borrowed from federal habeas corpus jurisprudence. And ―dead-
    bang winner‖ was never intended as the sole test of when an
    attorney could be found ineffective for failing to raise a particular
    claim on appeal. It was intended as an example—a sufficient, but
    not necessary, condition for a finding of ineffectiveness.
    ¶50 In 2007, we repeated the ―obvious from the trial record‖
    language in a pair of post-conviction petitions where the
    defendants, sentenced to death, alleged ineffective assistance of
    appellate counsel. In Taylor II, a death row inmate asserted twenty-
    five grounds for post-conviction relief, all tied to alleged ineffective
    assistance of trial or appellate counsel. 
    2007 UT 12
    , ¶¶ 9–11. The
    court quoted Carter and Banks, stating that ―[a] post-conviction
    petitioner can show that his appellate counsel was ineffective‖ if
    appellate counsel omitted a claim that is a ―dead-bang winner,‖
    meaning an ―issue which is obvious from the trial record and one
    which probably would have resulted in reversal on appeal.‖ Id. ¶ 16
    (emphasis added) (quoting Carter, 
    2001 UT 96
    , ¶ 48). That was a
    correct statement of the law; so far, so good.
    __________________________________________________________
    9 The Tenth Circuit Court of Appeals has since clarified that the
    lower burden stated in Banks—that the omitted issue probably
    would have resulted in reversal, rather than ―would have resulted
    in a reversal‖—is the proper standard for effectiveness claims
    under the Strickland standard. Neill v. Gibson, 
    278 F.3d 1044
    , 1057 n.5
    (10th Cir. 2001).
    17
    MCCLOUD v. STATE
    Opinion of the Court
    ¶51 Seven months later, we resolved the unrelated Lafferty
    case. 
    2007 UT 73
    . There, a defendant also sentenced to death sought
    post-conviction relief, also asserting twenty-five claims of trial
    counsel ineffectiveness through the ―lens‖ of appellate counsel
    ineffectiveness.10 Id. ¶¶ 5, 8, 45, 48. Citing Taylor II, the court stated:
    ―For a petitioner to prove that counsel was ineffective for omitting a
    claim, he must show that the ‗issue [was] obvious from the trial
    record and . . . probably would have resulted in reversal on
    appeal.‘‖ Id. ¶ 39 (alteration in original) (emphasis added) (quoting
    Taylor II, 
    2007 UT 12
    , ¶ 16). This was an incorrect statement of the
    law.
    ¶52 This rewording of Taylor II modified the analysis in two
    significant ways: one intentional, one not. First, the court explained
    in a footnote that it deliberately omitted the term ―dead-bang
    winner.‖
    While this type of omission remains an accurate
    example of ineffective assistance of appellate counsel,
    we are reluctant to repeat the ―dead-bang winner‖
    language here because of the possibility that it may be
    viewed as the standard for relief, rather than as an
    example of a circumstance when relief would be
    warranted. If such a mistake were made, it would
    overstate the petitioner‘s burden.
    
    Id.
     ¶ 39 n.2. Thus, the court clarified that a ―dead-bang winner‖ was
    meant only as an ―example‖ of when appellate counsel would be
    found deficient, not a ―standard.‖
    ¶53 Second, while the court rejected ―dead-bang winner‖ as a
    standard, it inadvertently adopted another. Taylor II stated that a
    petitioner “can” succeed on a claim of appellate ineffectiveness if
    counsel omitted a ―dead-bang winner,‖ which is an issue ―obvious
    from the trial record.‖ But Lafferty stated that a petitioner “must”
    show that appellate counsel omitted an issue ―obvious from the
    trial record.‖
    __________________________________________________________
    10 Lafferty first attempted to directly assert his claims against
    trial counsel in his PCRA petition. Id. ¶ 45. When the State moved
    for summary judgment, he filed a memorandum in opposition to
    the motion wherein he characterized his claims as ineffective
    assistance of appellate counsel. Id. ¶ 46. Although the court held
    this to be an impermissible amendment to his pleading, id. ¶ 47, it
    nevertheless proceeded to dispose of Lafferty‘s claims on the merits
    in the alternative. See id. ¶¶ 48–52.
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    ¶54 Ultimately, the court did not apply its newly articulated
    test. On the merits, the court implied that appellate counsel had
    likely just ―winnow[ed] out weaker claims in order to focus
    effectively on those more likely to prevail.‖ Id. ¶ 49 (internal
    quotation marks omitted) (citing Carter, 
    2001 UT 96
    , ¶ 48).
    Regardless of the true reason for omitting those claims, the court
    held the defendant failed to carry his burden of proof or establish
    prejudice. Id. ¶¶ 50, 51. Thus, the statement that an appellate
    attorney ―must‖ omit an issue ―obvious from the trial record‖ in
    order to be proven ineffective was untested and is dicta.
    ¶55 Nevertheless, we have been stating and applying Lafferty
    as a bright-line test ever since. See, e.g., Kell v. State, 
    2008 UT 62
    ,
    ¶ 42, 
    194 P.3d 913
     (―To show that appellate counsel was ineffective
    in failing to raise a claim, the petitioner must show that the issue
    [was] obvious from the trial record . . . .‖ (alteration in original)
    (internal quotation marks omitted) (citing Lafferty, 
    2007 UT 73
    , ¶
    39)); Ross v. State (Ross II), 
    2012 UT 93
    , ¶¶ 16, 45, 
    293 P.3d 345
    (explaining that the district court applied the ―obvious from the
    trial record‖ test and repeating that an otherwise effective appellate
    counsel may still be found ineffective for omitting a ―dead-bang
    winner‖ (citation omitted)); Menzies v. State, 
    2014 UT 40
    , ¶ 211, 
    344 P.3d 581
     (explaining that while the Strickland two-part test applies
    to all ineffectiveness claims, the ―obvious from the trial record‖ test
    is an additional requirement for a claim that appellate counsel was
    ineffective for failing to raise an issue, and applying that test).
    Indeed, the post-conviction court below described ―the well-
    established standard that the [omitted] claims must be obvious
    from the record.‖
    ¶56 This unintended elevation of ―obvious from the trial
    record‖ from an example to a standard brings us to the court of
    appeals‘ treatment of McCloud‘s petition. The court found the
    PCRA barred McCloud‘s direct claims against Trial Counsel.
    McCloud, 
    2019 UT App 35
    , ¶ 50. But if McCloud brought those
    claims through the gateway of an appellate ineffectiveness claim,
    that claim would necessarily fail because the omitted claims were
    not ―obvious from the trial record.‖ See 
    id.
     Either way, the court
    reasoned, McCloud could not reach his underlying claims of Trial
    Counsel‘s ineffectiveness. See 
    id.
    ¶57 The court of appeals applied the common-law ―unusual
    circumstances‖ exception to reach McCloud‘s underlying claims.
    See id. ¶¶ 42, 51. In doing so, the court articulated a new test for
    when the PCRA would not bar claims omitted on direct appeal—a
    test that seemingly attempts to reconcile Utah jurisprudence
    19
    MCCLOUD v. STATE
    Opinion of the Court
    interpreting the PCRA‘s procedural bar, applying the ―obvious
    from the trial record‖ ―test,‖ and expressing an appellate attorney‘s
    duties to raise claims under the federal Strickland standard of
    effectiveness.
    [C]laims that could have been raised in a rule 23B
    motion will not be barred on post-conviction when, as
    here, the record on appeal did not indicate a
    reasonable probability that developing those claims
    would have resulted in reversal. In such cases,
    because the record would not lead a reasonable,
    competent attorney to develop the claims on appeal, a
    petitioner may pursue them in a petition for post-
    conviction relief.
    Id. ¶ 51.
    ¶58 We largely approve of the court of appeals‘ ultimate
    reasoning, but not the path it took to get there. The ―unusual
    circumstances‖ exception was unbriefed by the parties and raised
    sua sponte by the court. Still, we recognize the court‘s struggle with
    applying our erroneous Lafferty standard to the PCRA‘s procedural
    bar. As such, we now repudiate the premise articulated in Lafferty
    that, in order to find appellate counsel ineffective for omitting an
    issue, a petitioner ―must show that the ‗issue [was] obvious from
    the trial record.‘‖ (Emphasis added).
    ¶59 In taking this step, we note that all parties and the court of
    appeals have asked for clarification regarding an appellate
    attorney‘s duty to raise certain claims on appeal. Supra ¶ 44 n.8. In
    so doing, they identify the mischief caused by Lafferty and the need
    for a more workable standard. The State comes closest to asking for
    a direct repudiation of Lafferty, calling it a ―false premise rooted in
    this Court‘s case law‖ and saying (correctly) that it ―neither defines
    the entire extent of appellate counsel‘s obligations nor limits
    Strickland‘s remedy to its violation.‖ McCloud asks us to adopt a
    ―clear, defined rule providing [appellate counsel] with proper
    guidance in how to review, investigate if necessary, and present
    claims of trial counsel ineffectiveness.‖ We find these statements to
    be implicit invitations to overrule Lafferty, complete with the
    necessary adversarial briefing for us to do so.
    ¶60 Importantly, this is not a situation of overruling precedent
    to correct a faulty judicial analysis. See Eldridge v. Johndrow, 
    2015 UT 21
    , ¶ 24, 
    345 P.3d 553
     (explaining that the first factor in the stare
    decisis analysis is ―the persuasiveness of the authority and
    reasoning on which the precedent is based‖). Our statement in
    Lafferty did not rely on ―weak authorities‖ or ―weak precedent.‖ 
    Id.
    20
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    ¶¶ 25, 26. Nor did it ―overuse‖ any particular prong or factor of an
    existing test. See id. ¶ 30. It was, by our reckoning, a simple
    misstatement of the law that went unnoticed because it was not
    actually adjudicated in Lafferty. In Taylor II, we stated that a
    defendant can prove ineffectiveness by showing that appellate
    counsel omitted a meritorious claim ―obvious from the trial
    record.‖ But seven months later, we wrote in Lafferty that a
    defendant must show the same. We did so with no explanation for
    this change or analysis of the ramifications—likely because Lafferty
    did not actually apply its changed language. This misstatement has
    yielded an unworkable procedural framework—one which all
    parties agree needs fixing. See Coburn v. Whitaker Constr. Co., 
    2019 UT 24
    , ¶ 14, 
    445 P.3d 446
     (―We thus don‘t overrule our precedents
    unless they‘ve proven to be unpersuasive and unworkable, create
    more harm than good, and haven‘t created reliance interests.‖
    (citation omitted)).
    ¶61 Comfortable with this case as an appropriate vehicle for
    doing so, we repudiate Lafferty‘s statement that appellate counsel
    can be found ineffective for omitting a claim only if that claim was
    ―obvious from the trial record.‖ We next explain that an appellate
    attorney may be found ineffective for omitting a claim only if a
    reasonable attorney, acting under prevailing professional norms,
    would have brought that claim.
    B. Appellate Counsel’s Obligation to Raise Certain Issues or Conduct
    Extra-Record Investigation Is Defined by Reasonableness Under
    Prevailing Professional Norms
    ¶62 We now explain how the Strickland standard of
    reasonableness under prevailing professional norms prescribes an
    appellate attorney‘s obligation to raise certain issues on appeal. In
    subsection (1), we describe the Strickland standard of attorney
    effectiveness and its historical resilience to attempts to further
    refine it. In subsection (2), we show how an appellate attorney‘s
    decision to make or not make a rule 23B motion falls under the
    Strickland analysis.
    1. The Strickland Reasonableness Standard Is the Sole Measure of
    Appellate Counsel Effectiveness
    ¶63 ―A defendant has the right to the effective assistance of
    appellate counsel under the Due Process Clause of the Fourteenth
    Amendment to the United States Constitution.‖ Taylor II, 
    2007 UT 12
    , ¶ 16. ―The standard for evaluating whether appellate counsel is
    ineffective is the same Strickland standard used to determine
    whether trial counsel is ineffective‖ under the Sixth Amendment.
    Kell, 
    2008 UT 62
    , ¶ 42. That Amendment provides: ―In all criminal
    21
    MCCLOUD v. STATE
    Opinion of the Court
    prosecutions, the accused shall enjoy the right . . . to have the
    Assistance of Counsel for his defence.‖ U.S. CONST. amend. VI.
    ¶64 In Strickland v. Washington, the United States Supreme
    Court articulated a test for effective assistance of counsel under the
    Sixth Amendment. 
    466 U.S. 668
    . Under Strickland, any successful
    ineffective assistance of counsel claim requires the defendant to
    show that (1) counsel performed deficiently and (2) the deficient
    performance prejudiced the defense. 
    Id. at 687
    . Under the deficient
    performance prong, ―[t]he proper measure of attorney performance
    remains simply reasonableness under prevailing professional
    norms.‖ 
    Id. at 688
    . The performance is ―evaluated from counsel‘s
    perspective at the time of the alleged error and in light of all the
    circumstances.‖ Kimmelman v. Morrison, 
    477 U.S. 365
    , 384 (citing
    Strickland, 
    466 U.S. at 689
    ). Under the performance prong, Utah
    courts assess deficient performance under ―an objective standard of
    reasonable conduct.‖ Lafferty, 
    2007 UT 73
    , ¶ 39 (citation omitted).
    Under the prejudice prong, a defendant must demonstrate ―a
    reasonable probability that, but for counsel‘s unprofessional errors,
    the result of the proceeding would have been different.‖ State v.
    Wilder, 
    2018 UT 17
    , ¶ 17, 
    420 P.3d 1064
     (quoting Archuleta v. Galetka,
    
    2011 UT 73
    , ¶ 40, 
    267 P.3d 232
    ).
    ¶65 The Strickland court explained that the language of the
    Sixth Amendment ―relies . . . on the legal profession‘s maintenance
    of standards sufficient to justify the law‘s presumption that counsel
    will fulfill the role in the adversary process that the Amendment
    envisions.‖ 
    466 U.S. at 688
    . And Utah courts have routinely
    reiterated this presumption of attorney competence. See, e.g.,
    Menzies v. State, 
    2014 UT 40
    , ¶ 76, 
    344 P.3d 581
     (―We ‗must indulge
    a strong presumption that counsel‘s conduct falls within the wide
    range of reasonable professional assistance.‘‖ (quoting Strickland,
    
    466 U.S. at 689
    )); State v. Gallegos, 
    2020 UT 19
    , ¶ 34, 
    463 P.3d 641
    (same); State v. Scott, 
    2020 UT 13
    , ¶ 35, 
    462 P.3d 350
     (substantially
    the same).
    ¶66 Articulating its reasonableness standard, the Strickland
    court was careful to forewarn that ―[m]ore specific guidelines are
    not appropriate.‖ 
    466 U.S. at 688
    . Since Strickland, federal courts
    have heeded this warning and routinely refused to adopt a more
    refined test of attorney performance. See, e.g., Williams v. Taylor, 
    529 U.S. 362
    , 391 (2000) (explaining that ―the Strickland test ‗of necessity
    requires a case-by-case examination of the evidence.‘‖ (citation
    omitted)); Dewald v. Wriggelsworth, 
    748 F.3d 295
    , 304 (6th Cir. 2014)
    (Cole, J., dissenting) (―In Strickland, the Supreme Court announced
    a generalized legal standard that lower courts must apply to a
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    Opinion of the Court
    variety of factual settings. There, the court acknowledged the
    difficulty in articulating a bright-line rule that could apply to every
    variation of inadequate legal representation.‖ (citing Strickland, 
    466 U.S. at
    687–88)).
    ¶67 Nonetheless, as explained above in section (A), Utah
    courts have inadvertently grafted onto the Strickland standard an
    additional requirement: that appellate counsel cannot be found
    ineffective for omitting a claim unless that claim is ―obvious from
    the trial record.‖ We repudiate this unnecessary addition and today
    hold that the only measure of an appellate attorney‘s
    performance—including a decision to omit a certain claim—is
    reasonableness under prevailing professional norms and in light of
    the circumstances of the appeal.
    ¶68 McCloud now asks us to ―clarify the scope of [appellate]
    counsel‘s duties on direct appeal in Utah, which have been
    uncertain under prior case law.‖ While appellate attorneys across
    the state may sleep more soundly at night if we were to adopt a
    bright line test, we have seen the mischief that such a test can cause.
    See supra ¶ 29 (explaining the court of appeals‘ struggle to reconcile
    rule 23B and Litherland with our prior ―obvious from the trial
    record‖ standard). Therefore, we only say that the duty to
    investigate and raise certain claims on direct appeal is governed by
    a test of reasonableness under the peculiar circumstances of a given
    case.
    ¶69 Consideration of the circumstances is what breathes life
    into the reasonableness test and dictates the scope of any duty to
    conduct extra-record investigation. Typically, for example,
    appellate counsel is expected to unearth meritorious claims by
    reviewing the trial record and interviewing the appellant. See, e.g.,
    Mikell v. Terry, 
    2012 WL 6214622
    , at *8 (N.D. Ga. 2012)
    (―[Defendant] discharged his duty to investigate Petitioner‘s case
    by thoroughly reviewing the case file and transcript and
    interviewing the Petitioner and trial counsel.‖); Gray v. Greer, 
    800 F.2d 644
    , 647 (7th Cir. 1986) (―When a claim of ineffective assistance
    of counsel is based on failure to raise issues on appeal, we note it is
    the exceptional case that could not be resolved on an examination
    of the record alone.‖). But we do not deny the possibility that,
    under certain circumstances, appellate counsel may have an
    obligation to conduct further investigation. For example, although
    ―strategic choices [to assert or omit a claim] made after thorough
    investigation of law and facts relevant to plausible options are
    virtually unchallengeable,‖ Strickland, 
    466 U.S. at 690
    , appellate
    counsel still may be ineffective ―when ignored issues are clearly
    23
    MCCLOUD v. STATE
    Opinion of the Court
    stronger than those presented.‖ Smith v. Robbins, 
    528 U.S. 259
    , 288
    (2000) (citation omitted). At heart, the Strickland analysis is
    necessarily a fact-intensive and case-specific inquiry. See Murphy v.
    Royal, 
    875 F.3d 896
    , 922 (10th Cir. 2017) (―Although claims of
    lawyer ineffectiveness are each unique and require fact-intensive
    analysis, Strickland‘s framework still applies, and the variety of fact
    patterns obviates neither the clarity of the rule nor the extent to
    which the rule must be seen as established by [the Supreme]
    Court.‖ (alteration in original) (citation omitted) (internal quotation
    marks omitted)).
    ¶70 The Strickland test also incorporates many of our examples
    of omitted claims that could support a finding of ineffective
    assistance of appellate counsel. An appellate attorney‘s duty to
    investigate and raise claims ―obvious from the trial record,‖ or
    based on ―red flags,‖ Ross II, 
    2012 UT 93
    , ¶ 51, or ―obvious errors,‖
    Gregg, 
    2012 UT 32
    , ¶ 45, in the record depends on the totality of
    circumstances of the appeal. At one extreme, appellate counsel
    likely could be found ineffective for omitting a ―dead-bang winner‖
    on direct appeal, even if she were otherwise effective and the claim
    required some additional investigation to develop. Ross II, 
    2012 UT 93
    , ¶ 45 (citation omitted). At the other end of the spectrum,
    appellate counsel likely could not be found ineffective for omitting
    a potentially meritorious claim not fully developed in the record if
    she already had a host of strong claims based on the record alone.
    2. Appellate Counsel‘s Decision to Make or Forego a Rule 23B
    Motion Is Merely One Factor in the Strickland Analysis
    ¶71 The Strickland standard similarly encompasses the issue of
    when appellate counsel should utilize rule 23B to remand a case for
    additional fact-finding necessary to support an ineffectiveness
    claim. Prior to 1992, appellants seeking to raise ineffectiveness
    claims frequently faced the ―inadequate record dilemma.‖ State v.
    Litherland, 
    2000 UT 76
    , ¶ 14, 
    12 P.3d 92
    . The dilemma was that,
    while appellants have the ―obligation to provide supporting
    arguments by citation to the record,‖ trial ―counsel‘s ineffectiveness
    may have caused, exacerbated, or contributed to the record
    deficiencies, thus presenting the defendant with a catch–22 unique
    to claims of ineffectiveness of trial counsel.‖ 
    Id.
     ¶¶ 11–12. So, prior
    to rule 23B‘s adoption, the general rule was that ―a claim of
    ineffectiveness of trial counsel cannot be raised on appeal because
    the trial record is insufficient to allow the claim to be determined.‖
    State v. Humphries, 
    818 P.2d 1027
    , 1029 (Utah 1991).
    24
    Cite as: 
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    Opinion of the Court
    ¶72 Rule 23B, ―specifically designed to address the inadequate
    record dilemma,‖ was adopted in 1992. Litherland, 
    2000 UT 76
    , ¶ 14.
    It provides, in relevant part:
    A party to an appeal in a criminal case may move the
    court to remand the case to the trial court for entry of
    findings of fact, necessary for the appellate court's
    determination of a claim of ineffective assistance of
    counsel. The motion will be available only upon a
    nonspeculative allegation of facts, not fully appearing
    in the record on appeal, which, if true, could support
    a determination that counsel was ineffective.
    UTAH R. APP. P. 23B(a). With ―a ready procedural mechanism . . .
    grafted into the appeals process,‖ the Litherland court held that
    ―where, on direct appeal, defendant raises a claim that trial counsel
    was ineffective (and assuming defendant is represented by different
    counsel than at trial), defendant bears the burden of assuring the
    record is adequate.‖ 
    2000 UT 76
    , ¶¶ 14, 16. The court further
    explained: ―Hence, ineffectiveness claims may be treated in the
    same manner as other issues on direct appeal. Appellants bear the
    burden of proof with respect to their appeals, including the
    burdens attending the preservation and presentation of the record.‖
    Id. ¶ 17.
    ¶73 Below, the district court relied in part on Litherland‘s
    interpretation of rule 23B to hold that ―appellate counsel‘s [sic]
    performed deficiently by failing to investigate [the medical records]
    claim in a Rule 23(b) [sic] motion.‖ The court of appeals similarly
    cited Litherland in stating that ―because McCloud technically ‗could
    have‘ raised these claims on appeal by moving to supplement the
    record under rule 23B, our precedent dictates that they should be
    barred.‖ McCloud, 
    2019 UT App 35
    , ¶ 50.
    ¶74 Yet Litherland‘s interpretation of a defendant‘s burden to
    make a rule 23B motion on appeal does not address the specific
    issue at bar. In Litherland, the defendant claimed his trial counsel
    was ineffective for failing to remove two potential jurors during
    voir dire. See 
    2000 UT 76
    , ¶¶ 3–7. However, he implied that the
    evidence of his counsel‘s rationale, or lack thereof, for not
    challenging the potential jurors was inadequately represented by
    the record. See id. ¶¶ 6, 9–10, 18. The key point is that the defendant
    in Litherland did in fact assert the ineffectiveness claim. Thus,
    Litherland stands for the proposition that a defendant cannot: assert
    an ineffectiveness claim, fail to make a 23B motion to supplement
    the record relative to that claim, and subsequently complain of an
    25
    MCCLOUD v. STATE
    Opinion of the Court
    inadequate record. But this says nothing about when a defendant or
    his appellate counsel reasonably neglects, due to an inadequate
    record, to assert an ineffectiveness claim in the first place.
    ¶75 We reject any suggestion that appellate counsel has a duty
    to make a 23B motion relative to any ineffectiveness claim that
    conceivably could be raised on appeal if a reasonable attorney
    would not raise such a claim. Such an obligation would place an
    undue burden on appellate counsel to operate outside prevailing
    professional norms by conducting excessive factual research. It
    would also oppose the plain language of the rule, which provides
    that a party ―may move the court‖ for a temporary remand for
    additional fact-finding ―upon a nonspeculative allegation of facts.‖
    (Emphasis added). Nothing about this language indicates a
    mandate to employ the rule. To the contrary, this court has
    explained that a rule 23B motion should be granted only in specific
    circumstances—not for a ―fishing expedition.‖ State v. Griffin, 
    2015 UT 18
    , ¶ 19, 
    441 P.3d 1166
     (citing State v. Hopkins, 
    1999 UT 98
    , ¶ 13
    n.1, 
    989 P.2d 1065
    ); see also 
    id.
     (―The mere hope that an individual
    may be able to provide information if subpoenaed to testify is not
    sufficient. An affiant must submit specific facts and details that
    relate to specific relevant occurrences‖ when moving for a remand
    under rule 23B.); Ross v. State (Ross III), 
    2019 UT 48
    , ¶ 59 n.6, 
    448 P.3d 1203
     (explaining that rule 23B ―has a narrow and specific
    purpose—to permit a party to address record deficiencies that exist
    as a result of ineffective assistance of counsel‖ (emphasis added)).
    ¶76 Today we clarify that the Strickland standard encompasses
    any obligation an appellate attorney may have to make a rule 23B
    motion. Specifically, an analysis of any such obligation‘s existence
    requires two steps. First, counsel must be aware of ―a
    nonspeculative allegation of facts, not fully appearing in the
    record‖ that could support on appeal an ineffectiveness claim.
    Second, counsel will have an obligation to make the motion,
    supplement the record with those facts, and raise the claim on
    appeal only if it would be objectively unreasonable to not do so.
    Accordingly, we stress that when a court reviews an appellate
    ineffectiveness claim in a case such as the present one, the relevant
    inquiry is whether counsel‘s performance, including a decision to
    not move under Rule 23B, was unreasonable under prevailing
    professional norms.
    II. APPELLATE COUNSEL WAS NOT INEFFECTIVE BECAUSE
    TRIAL COUNSEL WAS NOT INEFFECTIVE
    ¶77 Having clarified appellate counsel‘s duty to conduct any
    extra-record investigation and raise certain claims on appeal, we
    26
    Cite as: 
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    Opinion of the Court
    now turn to McCloud‘s specific claims. At bottom, he claims that
    Trial Counsel was ineffective for refusing to consult experts and
    failing to obtain Victim‘s medical records. McCloud would prefer to
    not reach those claims through the gateway of an appellate
    ineffectiveness claim. We cannot indulge his preference; the PCRA
    bars his direct claims. But in the end, it matters not because Trial
    Counsel was not ineffective.
    ¶78 We begin with the PCRA. It provides that ―a person who
    has been convicted and sentenced for a criminal offense may file an
    action . . . for post-conviction relief to vacate or modify the
    conviction or sentence‖ upon certain enumerated grounds. UTAH
    CODE § 78B-9-104(1). One of these grounds is that ―the petitioner
    had ineffective assistance of counsel in violation of the United
    States Constitution or Utah Constitution.‖ Id. § 78B-9-104(1)(d).
    However, ―[a] person is not eligible for relief under this chapter
    upon any ground that: . . . could have been but was not raised at
    trial or on appeal,‖ id. § 78B-9-106(1)(c), unless the failure to do so
    ―was due to ineffective assistance of counsel.‖ Id. § 78B-9-106(3)(a).
    ¶79 That McCloud did not raise on appeal his claims against
    Trial Counsel is undisputed. So, we consider whether his claims
    ―could have been raised‖ on appeal. ―Our cases establish that a
    defendant ‗could have‘ raised a claim when he or his counsel is
    aware of the essential factual basis for asserting it.‖ Pinder v. State,
    
    2015 UT 56
    , ¶ 44, 
    367 P.3d 968
    .11 Below, the court of appeals
    determined that McCloud ―could have‖ raised his ineffectiveness
    claims on appeal because, at the time, ―[b]oth McCloud and
    Appellate Counsel were aware of these potential claims and the
    essential factual basis for asserting them.‖ See McCloud v. State, 
    2019 UT App 35
    , ¶¶ 35, 46, 
    440 P.3d 775
    . We agree; both McCloud and
    Appellate Counsel testified that McCloud complained of these
    issues to Appellate Counsel prior to the direct appeal.
    __________________________________________________________
    11 We note here that Pinder and the cases it cites for its ―essential
    factual basis‖ test were analyzing claims not raised at trial or on
    post-conviction petition. See Pinder v. State, 
    2015 UT 56
    , ¶¶ 44–45;
    Taylor v. State, 
    2012 UT 5
    , ¶¶ 19–22, 
    270 P.3d 471
    ; Gardner v. State,
    
    2010 UT 46
    , ¶ 76, 
    234 P.3d 1115
    ; Gardner v. Galetka, 
    2004 UT 42
    , ¶ 13,
    
    94 P.3d 263
    . We do not foreclose the possibility that, in a future
    case, we may conclude that the ―essential factual basis‖ test is
    unworkable as applied to a direct appeal, given the reasonable
    expectations of appellate counsel to perform extra-record
    investigation. See supra ¶ 68. But we need not decide this issue
    today.
    27
    MCCLOUD v. STATE
    Opinion of the Court
    ¶80 But that is not the end of it. McCloud may nevertheless
    assert his underlying claims if he can show that the failure to raise
    them on direct appeal ―was due to ineffective assistance of
    counsel.‖ To prove ineffective assistance of counsel, a defendant
    must show that (1) counsel performed deficiently, and (2) the
    deficient performance prejudiced the defense. Strickland v.
    Washington, 
    466 U.S. 668
    , 687 (1984).
    ¶81 The procedural posture of this case makes evaluation of
    the deficient performance prong difficult. Because the court of
    appeals applied the ―unusual circumstances‖ exception to directly
    address the claims of Trial Counsel‘s ineffectiveness, McCloud has
    briefed the underlying claims on the merits but not the issue of
    Appellate Counsel‘s performance in omitting those claims. Further,
    Appellate Counsel relied on this court‘s ―obvious from the trial
    record‖ ―test‖, see supra part I(A), in both deciding which claims to
    raise on appeal and informing McCloud that he could raise
    additional ineffectiveness claims in a post-conviction petition. It
    would be difficult, and perhaps unfair, to judge Appellate
    Counsel‘s performance based on an unclear explication of the law.
    ¶82 Fortunately, we need not evaluate Appellate Counsel‘s
    performance because any deficient performance could not have
    prejudiced McCloud. See Strickland, 
    466 U.S. at 697
     (―[A] court need
    not determine whether counsel's performance was deficient before
    examining the prejudice suffered by the defendant . . . .‖). To show
    prejudice, a defendant must demonstrate ―a reasonable probability
    that, but for counsel‘s unprofessional errors, the result of the
    proceeding would have been different.‖ State v. Wilder, 
    2018 UT 17
    ,
    ¶ 17, 
    420 P.3d 1064
     (quoting Archuleta v. Galetka, 
    2011 UT 73
    , ¶ 40,
    
    267 P.3d 232
    ). Because Trial Counsel was not ineffective, McCloud‘s
    fate would be no different had Appellate Counsel raised on direct
    appeal the issues of which he now complains.
    ¶83 We agree with the court of appeals‘ analysis of Trial
    Counsel‘s effectiveness. First, we show that Trial Counsel did not
    perform deficiently by refusing to consult with or use experts; he
    made a reasonable strategic decision based on the circumstances of
    the case and his theory of defense. Second, we show that Trial
    Counsel‘s failure to obtain all of Victim‘s medical records did not
    prejudice McCloud; the records would have produced a single
    piece of evidence that was cumulative at best and incriminating at
    worst.
    28
    Cite as: 
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    Opinion of the Court
    A. Trial Counsel Did Not Perform Deficiently by Refusing to
    Consult or Use Experts
    ¶84 Proving deficient performance under Strickland is no easy
    task. ―To establish that counsel was deficient, a petitioner must
    overcome the strong presumption that counsel rendered
    constitutionally sufficient assistance by showing that counsel‘s
    conduct ‗fell below an objective standard of reasonableness‘ under
    prevailing professional norms.‖ Lafferty v. State, 
    2007 UT 73
    , ¶ 12,
    
    175 P.3d 530
     (citing Strickland, 
    466 U.S. at
    688–90). As discussed
    above, the United States Supreme Court has consistently refused to
    add specificity to the Strickland test. Supra ¶ 66. Instead, the
    reasonableness of counsel‘s performance is to be evaluated on a
    case-by-case basis, considering all the circumstances. Supra ¶¶ 66,
    69.
    ¶85 McCloud argues that Trial Counsel was ineffective
    because Trial Counsel refused to consult experts when preparing
    the defense or to call at trial any experts. Prior to trial, the
    McClouds independently researched ―parental alienation
    syndrome‖ and believed the defense should utilize ―experts in
    cases involving child witnesses and false memories‖ and obtain
    McCloud‘s psychological profile. Still, Trial Counsel refused to
    consult or call at trial any experts. McCloud‘s argument now boils
    down to the assertion that there was ―absolutely no risk to hiring
    experts . . . and there were numerous reasons to [at least] consult
    them.‖
    ¶86 But ―nothing to lose‖ is not the standard of competent
    advocacy. See Knowles v. Mirzayance, 
    556 U.S. 111
    , 122 (2009)
    (explaining that the United States Supreme Court ―has never
    established anything akin to the . . . ‗nothing to lose‘ standard for
    evaluating Strickland claims‖). As the court of appeals aptly
    explained, trial counsel is obligated to conduct ―adequate
    investigation of ‗the underlying facts of the case‘‖ in order to ―set[]
    the foundation for counsel‘s strategic decisions about how to build
    the best defense.‖ McCloud v. State, 
    2019 UT App 35
    , ¶¶ 56, 57, 
    440 P.3d 775
     (quoting State v. Hales, 
    2007 UT 14
    , ¶ 69, 
    152 P.3d 321
    ). The
    specific facts revealed by an adequate investigation ―may require
    trial counsel to investigate potential [expert] witnesses‖ or ―may
    reveal that ‗expert evidence is critical‘‖ to the case, requiring
    counsel to utilize experts to adequately represent the client. Id. ¶ 57
    (alteration in original) (citations omitted). In other words, after
    adequate investigation, counsel may reasonably decide not to
    consult or call experts if ―reasonable professional judgments
    support limitations on investigation.‖ Id. ¶ 58 (citation omitted).
    29
    MCCLOUD v. STATE
    Opinion of the Court
    This is a far cry from McCloud‘s claim that ―trial counsel have a
    fundamental duty to . . . hir[e] expert assistance.‖12
    ¶87 It seems that McCloud and Trial Counsel simply had a
    difference of opinion regarding their theory of the defense.
    McCloud thought they should craft a ―scientific‖ defense based on
    ―parental alienation syndrome‖ and employing child memory and
    psychosexual experts. Trial Counsel disagreed; the case should not
    be a ―battle of experts.‖ He considered it more of a ―he-said/she-
    said‖ case and believed there was ―compelling evidence to discredit
    the she-said aspect.‖ Trial Counsel also testified: ―I make it very
    clear that when I take a case, I'm the lawyer who calls the shots . . . .
    And if my clients are not satisfied with that, they are more than
    welcome to hire other counsel who will do it the way they want it
    done.‖
    ¶88 To effectuate his trial strategy, Trial Counsel presented
    evidence of McCloud‘s calendars and notes as well as a ―video
    taken at Christmas‖ showing that McCloud and Victim were not
    together on certain days of alleged abuse. McCloud, 
    2019 UT App 35
    , ¶ 70. He also ―effectively cross-examined‖ Victim at trial,
    ―highlighting inconsistencies in her testimony,‖ eliciting ―testimony
    of ‗deteriorated‘ relationships between McCloud and Victim and
    McCloud and Victim‘s mother,‖ and suggested that Victim was
    trying to ―get back at her father.‖ Id. ¶ 71. Although the amassed
    evidence did not create a complete alibi, Trial Counsel hoped ―that
    if several of [Victim‘s] representations (as to dates) were proved to
    be false, the rest would be called into question.‖ Id. ¶ 70 (alteration
    in original). Ultimately, the strategy was not a total failure—the
    __________________________________________________________
    12 For this proposition, McCloud cites three cases; he overstates
    the holding of each. In State v. J.A.L., we found that counsel
    performed deficiently because counsel essentially conducted no
    investigation. 
    2011 UT 27
    , ¶¶ 7–12, 29, 35–36, 
    262 P.3d 1
    . There,
    counsel failed to analyze or hire experts to rebut a key piece of
    physical evidence (a ―Code R kit‖ used to collect and analyze
    evidence of an alleged rape) and called at trial only a single witness,
    the defendant. 
    Id.
     In Hales, defense counsel was similarly found
    deficient for failing to utilize a competent expert to rebut the State‘s
    interpretation of a key piece of physical evidence (a CT scan). 
    2007 UT 14
    , ¶¶ 28–29, 69. And in Taylor v. State (Taylor II), counsel was
    deficient for failing to investigate and hire experts in part because
    of ―his lack of knowledge of mitigation experts and his belief that
    all experts were ‗hired guns‘ and that it was unethical to use them.‖
    
    2007 UT 12
    , ¶ 55, 
    156 P.3d 739
    .
    30
    Cite as: 
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    Opinion of the Court
    jury convicted McCloud on four counts but acquitted him on the
    remaining three.
    ¶89 In all, we agree with the court of appeals that Trial
    Counsel adequately investigated McCloud‘s case and made a
    reasonable strategic decision to not consult or call experts.
    Trial Counsel had practiced criminal law for twenty-
    five to thirty years. In that time, he had used
    psychosexual profile experts and false memory
    experts and sometimes had consulted them before
    trial without calling them at trial. Trial Counsel
    testified that ―multiple factors‖ go into his decision to
    consult or retain experts, including ―[i]nvestigation,
    the specific facts, the defense you‘re running, the type
    of case,‖ and ―what you believe is going to be
    necessary‖ to prevail.
    Id. ¶ 63 (alteration in original). ―Indeed, a review of Trial Counsel‘s
    strategy and ‗overall performance indicates active and capable
    advocacy,‘‖ id. ¶ 70 (quoting Harrington v. Richter, 
    562 U.S. 86
    , 111
    (2011)), under prevailing professional norms of pre-trial
    investigation and strategic decision-making. As such, Trial Counsel
    did not perform deficiently under the circumstances in refusing to
    consult or call at trial experts.
    B. Trial Counsel’s Failure to Obtain All of Victim’s Medical Records
    Did Not Prejudice the Outcome
    ¶90 ―To show prejudice in the ineffective assistance of counsel
    context, the defendant bears the burden of proving . . . that there is
    a reasonable probability that, but for counsel‘s errors, the result of
    the proceeding would have been different.‖ State v. Munguia, 
    2011 UT 5
    , ¶ 30, 
    253 P.3d 1082
     (citation omitted). ―A reasonable
    probability is a probability sufficient to undermine confidence in
    the outcome.‖ 
    Id.
     (citation omitted).
    ¶91 McCloud claims that Trial Counsel was ineffective for
    failing to obtain all of Victim‘s medical records. Prior to trial, the
    State provided Trial Counsel with some of Victim‘s medical and
    mental health records. Trial Counsel incorrectly ―believed we had
    all of the records‖ and did not seek to subpoena any further
    records. Had Trial Counsel subpoenaed the records, the request
    would have yielded a single record: the discharge summary of a
    meeting between Victim and a doctor three weeks prior to Victim‘s
    first claims to law enforcement of the alleged abuse. McCloud
    highlights in his brief that the discharge summary states Victim told
    the doctor that she ―d[id] not recall [McCloud] being sexually
    31
    MCCLOUD v. STATE
    Opinion of the Court
    inappropriate‖ other than showering and sleeping in the same bed
    with her.
    ¶92 However, McCloud glosses over the rest of the discharge
    summary. He acknowledges that the report ―indicated that there
    may have been some sexual abuse,‖ when the victim was young—a
    euphemistic way of summarizing that ―[Victim] has been having
    flashbacks and nightmares about previous sexual abuse by her
    biological father.‖ And although McCloud ―never denied that he
    had washed his daughter in the shower when she was young,‖ he
    neglects to mention that the discharge summary continues:
    ―[McCloud] also insisted on sleeping with [Victim]. . . . and it is
    unclear whether this was actually a case of molestation or a father
    with extreme boundary problems.‖
    ¶93 The discharge summary does not ‖undermine [our]
    confidence in the outcome.‖ At best, the record is a double-edged
    sword; at worst, it cuts deeply against McCloud. ―Indeed, the
    document seems to be affirmative evidence of abuse. And, if
    presented at trial, it could have been harmful to McCloud.‖
    McCloud, 
    2019 UT App 35
    , ¶ 76.
    ¶94 McCloud also argues that the discharge summary
    undermines Victim‘s credibility because Victim reported to police
    three weeks later that she had told a counselor, while hospitalized
    the previous month, that her father had performed oral sex on her.
    To the extent that this argument has any significant exculpatory
    value, the evidence that McCloud could have presented had he
    obtained the record would have been cumulative of what was
    already presented to the jury. See State v. Griffin, 
    2015 UT 18
    , ¶ 52,
    
    441 P.3d 1166
     (finding that additional evidence identifying a certain
    suspect would have been cumulative because the ―primary
    eyewitness in the case‖ had already picked that suspect out of a
    photo lineup); State v. King, 
    2012 UT App 203
    , ¶ 34, 
    283 P.3d 980
    (determining counsel‘s failure to seek discovery of mental health
    records was not prejudicial when the ―information [was] merely
    cumulative of the evidence presented to the jury‖). On cross-
    examination, Trial Counsel elicited testimony from Victim that she
    had not told anyone ―all of the details‖ until ―September or October
    of 2000‖ and, prior to that time, she ―had been seeing a therapist
    that knew a little bit more about the touching and stuff like that, but
    as for the oral stuff, nobody knew.‖ Thus, Victim‘s own testimony
    at trial contradicted what she initially told the police about her
    disclosure to hospital staff. And this is the same discreditation of
    Victim that McCloud now claims he was unable to accomplish
    without the medical record.
    32
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    Opinion of the Court
    ¶95 We find that the medical record in question was at best
    cumulative of evidence already presented, if not incriminating on
    the whole. As such, McCloud has not carried his burden of showing
    a ―reasonable probability that, but for counsel‘s [failure to obtain
    the record], the result of the proceeding would have been
    different.‖
    ¶96 Because Trial Counsel did not perform deficiently in
    refusing to consult or call at trial experts and his failure to obtain all
    of Victim‘s medical records did not prejudice the outcome, Trial
    Counsel was not ineffective. Therefore, McCloud‘s claims fail
    regardless of Appellate Counsel‘s performance.
    CONCLUSION
    ¶97 Today we clarify that the only measure of appellate
    counsel‘s obligation to raise certain claims on appeal is
    reasonableness under the Strickland standard. Specifically, appellate
    counsel will be found deficient for omitting a claim if a reasonable
    attorney, acting according to prevailing professional norms and in
    light of the circumstances, would have asserted that claim. The
    apparentness of the claim from the record, the amount of extra-
    record investigation necessary to develop the claim, and the usage
    or non-usage of a rule 23B motion are all factors that may influence
    the reasonableness analysis, but none of these factors stand alone as
    dispositive.
    ¶98 Turning to McCloud‘s specific claims, we find the PCRA
    bars his direct claims against Trial Counsel. So, we view his claims
    through the lens of an appellate ineffectiveness claim and find that
    any alleged deficient performance could not have prejudiced
    McCloud. We affirm the court of appeals‘ decision because Trial
    Counsel did not perform deficiently by refusing to utilize experts
    and Trial Counsel‘s failure to subpoena all of Victim‘s medical
    records did not prejudice McCloud.
    33