Commercial Club v. Global Rescue , 2023 UT App 37 ( 2023 )


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    2023 UT App 37
    THE UTAH COURT OF APPEALS
    COMMERCIAL CLUB BUILDING LLC,
    Appellee and Cross-appellant,
    v.
    GLOBAL RESCUE LLC AND GR DIRECT LLC,
    Appellants and Cross-appellees.
    Opinion
    No. 20200747-CA
    Filed April 13, 2023
    Third District Court, Salt Lake Department
    The Honorable Laura Scott
    No. 170903867
    William B. Ingram and Scarlet R. Smith, Attorneys
    for Appellants and Cross-appellees
    Matthew N. Evans, Matthew M. Cannon, and
    Whitney Hulet Krogue, Attorneys for Appellee and
    Cross-appellant
    JUSTICE DIANA HAGEN authored this Opinion, in which
    JUDGE DAVID N. MORTENSEN and JUSTICE JILL M. POHLMAN
    concurred. 1
    HAGEN, Justice:
    ¶1      Global Rescue LLC created a wholly owned subsidiary, GR
    Direct LLC, to sell memberships for Global Rescue’s emergency
    travel services. GR Direct entered into a lease agreement for office
    space with Commercial Club Building LLC. After Global Rescue
    1. Justice Diana Hagen and Justice Jill M. Pohlman began their
    work on this case as members of the Utah Court of Appeals. They
    each became members of the Utah Supreme Court thereafter and
    completed their work on the case sitting by special assignment as
    authorized by law. See generally Utah R. Jud. Admin. 3-108(4).
    Commercial Club v. Global Rescue
    stopped funding GR Direct, it went out of business and stopped
    paying rent under the lease agreement.
    ¶2      Commercial Club sued both GR Direct and Global Rescue.
    After obtaining a default judgment against GR Direct,
    Commercial Club proceeded to trial against Global Rescue,
    pressing direct claims and seeking to hold Global Rescue liable for
    GR Direct’s breach of the lease agreement under theories of joint
    venture and alter ego. A jury found Global Rescue liable under
    both theories. The jury awarded full damages under the lease,
    rejecting Global Rescue’s defense that Commercial Club had
    failed to mitigate its damages. The jury also found that the transfer
    of GR Direct’s assets to Global Rescue was voidable as a
    constructive fraudulent transfer and that Global Rescue tortiously
    interfered with the lease agreement.
    ¶3     Global Rescue moved for judgment notwithstanding the
    verdict (JNOV). The district court granted the motion in part,
    vacating the jury’s verdict on the tortious interference claim, but
    otherwise denied the motion. The district court later awarded
    Commercial Club the attorney fees it incurred in obtaining a
    default judgment against GR Direct and defeating Global
    Rescue’s mitigation defense. On appeal, Global Rescue challenges
    the district court’s partial denial of its JNOV motion. Global
    Rescue also challenges the court’s determination that it would be
    inequitable if the court did not find that GR Direct was the alter
    ego of Global Rescue.
    ¶4     We agree with Global Rescue that the jury’s finding of a
    joint venture cannot stand because there was no evidence that
    Global Rescue and GR Direct exercised mutual control over a
    separate business endeavor distinct from GR Direct itself. We also
    vacate the district court’s alter ego determination and remand for
    further findings because the basis for the court’s finding that an
    inequitable result would occur is not clear on the record.
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    Commercial Club v. Global Rescue
    ¶5      For its part, Commercial Club challenges the district
    court’s grant of JNOV in favor of Global Rescue on the tortious
    interference claim. Because we conclude that Commercial Club
    has not carried its burden of persuasion on cross-appeal, we
    affirm.
    BACKGROUND 2
    The Parties
    ¶6      Global Rescue is a company that provides medical,
    security, travel risk, crisis management, and telemedicine services
    “that individuals might need when they’re traveling.” Global
    Rescue is headquartered in Lebanon, New Hampshire. In 2015, an
    employee of Global Rescue, Douglas Robinson, pitched an idea to
    the CEO, Dan Richards, about creating a multilevel marketing
    company to sell Global Rescue products and services through
    memberships. Richards liked the idea and “made the decision to
    form GR Direct” as a wholly owned subsidiary of Global Rescue
    to “manage the organization and creation of the network
    marketing business.” Robinson became the president of GR
    Direct.
    ¶7      Global Rescue funded GR Direct’s services in addition to
    its overhead, marketing, and employee salaries. GR Direct opened
    its office in Salt Lake City, Utah, and entered into a three-year
    lease agreement with Commercial Club. Robinson signed the
    2. “[O]n appeal from a jury verdict, we view the evidence and all
    reasonable inferences in a light most favorable to that verdict and
    recite the facts accordingly.” Mueller v. Allen, 
    2005 UT App 477
    ,
    ¶ 2, 
    128 P.3d 18
     (cleaned up). “We present conflicting evidence
    only as necessary to understand issues raised on appeal.” State v.
    Holgate, 
    2000 UT 74
    , ¶ 2, 
    10 P.3d 346
    .
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    Commercial Club v. Global Rescue
    lease agreement on behalf of GR Direct, which was listed as the
    tenant.
    ¶8     About a year later, Global Rescue stopped funding GR
    Direct, and GR Direct went out of business. GR Direct defaulted
    on its lease, it abandoned the leased premises, and GR Direct’s
    remaining monetary and physical assets went to Global Rescue.
    The Lawsuit
    ¶9     Commercial Club subsequently filed a lawsuit against GR
    Direct and Global Rescue alleging six causes of action. Claim 1
    was a breach of contract claim against GR Direct for failure to pay
    the rent due under the lease agreement. Claims 2 and 6 sought to
    hold Global Rescue liable for GR Direct’s breach of the lease
    agreement under theories of alter ego or joint venture,
    respectively.
    ¶10 Claims 3 and 4 sought to void the transfer of GR Direct’s
    assets to Global Rescue pursuant to the Uniform Voidable
    Transactions Act (UVTA), Utah Code §§ 25-6-101 to -502, which
    makes certain transfers by a debtor voidable as to a creditor.
    Subsection 25-6-202(1) identifies two types of voidable transfers:
    (a) transfers made “with actual intent to hinder, delay, or defraud
    any creditor of the debtor” (also known as intentionally
    fraudulent transfers), and (b) transfers made “without receiving a
    reasonably equivalent value in exchange for the transfer or
    obligation,” leaving the debtor essentially insolvent (also known
    as constructively fraudulent transfers). Commercial Club alleged
    both types of voidable transfers as separate causes of action.
    ¶11 Finally, Claim 5 alleged that Global Rescue had tortiously
    interfered with the lease agreement between Commercial Club
    and GR Direct. Specifically, Commercial Club asserted that Global
    Rescue “intentionally interfered with the contract by, among
    other things, removing assets from [GR Direct] so that [it could
    not] make lease payments, making the decision to close the office
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    Commercial Club v. Global Rescue
    in Salt Lake City, refusing to pay amounts due and owing under
    contract as represented to [Commercial Club] and leaving [GR
    Direct] as a shell with little or no assets to pay the lease amounts.”
    ¶12 GR Direct did not answer the complaint, and Commercial
    Club received a default judgment on Claim 1. The default
    judgment awarded Commercial Club the amounts owed under
    the lease agreement and allowed Commercial Club to “augment
    [the judgment] to include continuing monthly rent and other
    amounts owing under the Lease Agreement until such time as a
    suitable replacement tenant is located.” The order also awarded
    Commercial Club its attorney fees and costs incurred in bringing
    the action against GR Direct, “as provided for in” the lease
    agreement, and allowed the judgment to be “augmented in the
    amount of reasonable attorneys’ fees and costs incurred in
    collecting” the judgment.
    ¶13 After default judgment was entered against GR Direct,
    Commercial Club continued to pursue its claims against Global
    Rescue.
    Pre-Trial Motions
    ¶14 Early on in this litigation, Global Rescue filed multiple
    motions for partial summary judgment. Relevant to this appeal,
    Global Rescue sought summary judgment on the tortious
    interference claim, arguing that, as a matter of law, the conduct
    alleged by Commercial Club did not constitute “improper
    means.” The district court granted the motion in part and denied
    it in part. The court first identified the improper means alleged by
    Commercial Club to support its claim for tortious interference:
    (1) Removing assets from [GR Direct] so that it could
    not make lease payments; (2) making the decision to
    close the Salt Lake City office; (3) refusing to pay
    amounts due and owing under the lease agreement;
    (4) leaving [GR Direct] as a “shell” with little or no
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    Commercial Club v. Global Rescue
    assets; (5) engaging in “theft” of [GR Direct’s] assets,
    including its intellectual property, income/revenue,
    and personal property; (7) converting these assets;
    and (8) fraudulently transferring these assets to
    Global Rescue.[3]
    ¶15 The court granted the motion with respect to alleged
    improper means 2, 3, 5, and 7, and that ruling has not been
    challenged on appeal. The court characterized the remaining
    allegations—improper means 1, 4, and 8—as the “alleged
    improper means of fraudulent transfer,” which Commercial Club
    had alleged in Claims 3 and 4 as the basis for voiding the transfer
    of GR Direct’s assets to Global Rescue. The court ruled that “a
    fraudulent transfer based on ‘actual intent to hinder, delay, or
    defraud any creditor’ (
    Utah Code Ann. § 25-6-202
    (1)(a)) [as
    alleged in Claim 3], if proven, may constitute an improper means
    for a tortious interference claim because it involves conduct
    similar to deceit or misrepresentations.” On the other hand, “a
    fraudulent transfer under 
    Utah Code Ann. § 25-6-202
    (1)(b) [as
    alleged in Claim 4] would not constitute improper means because
    there is nothing ‘independently tortious or wrongful’ about a
    company transferring assets for less than ‘reasonably equivalent
    value.’” Therefore, the court concluded that if Commercial Club
    “proves that [GR Direct’s] intellectual property, income/revenue,
    and/or personal property was transferred to Global Rescue with
    the actual intent to hinder, delay, or defraud [Commercial Club as
    alleged in Claim 3], it may constitute the improper means”
    element of tortious interference.
    Trial
    ¶16 The case proceeded to a six-day jury trial. At the end of the
    trial, the jury found that Global Rescue and GR Direct engaged in
    a joint venture as alleged in Claim 6 and accordingly found Global
    3. The number six was omitted in the order.
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    Commercial Club v. Global Rescue
    Rescue responsible for all amounts owed under the lease
    agreement as a result of GR Direct’s breach. The jury also
    determined that Commercial Club did not fail to mitigate its
    damages, and that none of the damages awarded to Commercial
    Club for the breach should be reduced. With respect to
    Commercial Club’s voidable transfer claims, the jury found that
    GR Direct’s transfer of its assets to Global Rescue was voidable as
    a constructive fraudulent transfer as alleged in Claim 4, but that
    Commercial Club had not proven intentional fraudulent transfer
    as alleged in Claim 3. The jury also found for Commercial Club
    on its claim of tortious interference (Claim 5) and granted
    compensatory damages for the amounts due under the lease as
    well as punitive damages.
    ¶17 As to the alter ego claim (Claim 2), the jury was provided
    with a special verdict form that asked it to make findings on the
    first prong of the alter-ego test known as the “formalities
    requirement,” leaving the second prong, referred to as the
    “fairness requirement,” to the court. See Jones & Trevor Mktg., Inc.
    v. Lowry, 
    2012 UT 39
    , ¶ 14, 
    284 P.3d 360
     (discussing the two
    requirements and explaining that the second prong “is addressed
    to the conscience of the court” (cleaned up)). The jury made the
    following findings that weighed in favor of alter ego: GR Direct
    was undercapitalized, Global Rescue siphoned GR Direct’s funds,
    GR Direct did not have separate corporate records, Global Rescue
    used GR Direct as a “façade” for its own operations, and “there
    was such a unity of interest and ownership between Global
    Rescue and GR Direct that the separate personalities of the two no
    longer existed.” The jury also made the following findings that
    weighed against alter ego: GR Direct did not fail to observe
    corporate formalities and had its own functioning officers and
    directors other than those employed by Global Rescue.
    ¶18 After trial, the district court addressed the alter ego claim
    and the jury’s findings with respect to the first prong. The court
    reiterated the jury’s findings and explained on the record the
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    Commercial Club v. Global Rescue
    evidence that supported those findings. When turning to the
    second prong and determining whether the “observation of the
    corporate form would sanction a fraud, promote injustice or an
    inequit[able] result would follow” the court found “no evidence
    of fraud.” The court continued,
    Nevertheless, I do find that second element is met
    because under these circumstances and considering
    all the facts and testimony and other evidence at
    trial, I do find it would promote an injustice or an
    inequitable result would follow . . . if I were to
    recognize that separate corporate existence[].
    The court therefore found in favor of Commercial Club on its alter
    ego claim.
    Post-Trial Motions
    ¶19 After trial, Global Rescue filed two motions for JNOV that
    are relevant to this appeal.
    ¶20 First, Global Rescue moved to vacate the jury’s finding of
    joint venture, arguing that it was entitled to judgment as a matter
    of law. Among other things, Global Rescue asserted that “the
    jury’s verdict must be set aside because a joint
    venture/partnership requires a combination of two or more
    persons.” Global Rescue cited “black-letter law that a joint
    venture or partnership requires ‘two or more persons’” and
    argued that there was no evidence to support a finding that
    Global Rescue and GR Direct were “separate entities [that]
    combined their resources and had a joint proprietary interest in
    the sale of Global Rescue memberships, a mutual right to control
    GR Direct’s business, a right to share in the profits generated by
    the sales of Global Rescue’s memberships, and a duty to share in
    the losses.” The district court denied the motion.
    20200747-CA                    8                
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    Commercial Club v. Global Rescue
    ¶21 Global Rescue also moved for JNOV with respect to the
    jury’s tortious-interference verdict. Global Rescue argued that
    because the district court had previously determined that
    Commercial Club could establish the “improper means” element
    of tortious interference only if the jury found intentional
    fraudulent transfer, the tortious-interference verdict could not
    stand because the jury found only constructive fraudulent
    transfer. Commercial Club countered that constructive fraudulent
    transfer is sufficient to establish improper means and the jury
    verdict should not be vacated. The district court agreed with
    Global Rescue and vacated the tortious interference verdict. The
    court explained that its prior ruling “narrowed” the tortious
    interference claim to “intentional fraud” and that “it could not be
    constructive fraud.” Because the jury did not find intentional
    fraud, the tortious interference claim failed.
    ¶22 For its part, Commercial Club sought attorney fees as the
    prevailing party under the lease agreement. The district court
    determined that, under the attorney fees provision in the lease,
    Commercial Club was entitled to recover only fees incurred in
    connection with obtaining the default judgment against GR Direct
    and in prevailing against Global Rescue’s mitigation defense at
    trial. The court ruled that Global Rescue was jointly and severally
    liable for the attorney fees based on its “finding of joint
    venture/partnership liability.”
    ¶23    Each party now appeals.
    ISSUES AND STANDARDS OF REVIEW
    ¶24 Global Rescue first contends that the district court erred in
    denying its JNOV motion challenging the jury’s joint venture
    verdict. We review the district court’s decision on a JNOV motion
    for correctness. See USA Power, LLC v. PacifiCorp, 
    2016 UT 20
    , ¶ 34,
    
    372 P.3d 629
    . A court may grant a JNOV motion “only if, after
    looking at the evidence and all reasonable inferences in a light
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    Commercial Club v. Global Rescue
    most favorable to the nonmoving party, the trial court concludes
    that there is no competent evidence which would support a
    verdict in the nonmoving party’s favor.” 
    Id.
     (cleaned up). 4
    ¶25 Global Rescue also contends that the district court erred in
    its equitable determination under the theory of alter ego and in
    “finding that not piercing the corporate veil would lead to an
    injustice.” “[A] trial court is accorded considerable latitude and
    discretion in applying and formulating an equitable remedy, and
    it will not be overturned unless it has abused its discretion.” Ockey
    v. Lehmer, 
    2008 UT 37
    , ¶ 42, 
    189 P.3d 51
     (cleaned up). And because
    “a trial court is in an advantaged position to consider equities, we
    give considerable deference to its findings and judgment.” Smith
    v. Simas, 
    2014 UT App 78
    , ¶ 10, 
    324 P.3d 667
     (cleaned up).
    ¶26 On cross-appeal, Commercial Club argues that the district
    court erred in granting Global Rescue’s JNOV motion and “setting
    aside the jury’s verdict in favor of Commercial Club . . . on
    Commercial Club’s claim for Intentional Interference with
    Contractual Relations.” 5 We review the “entry of JNOV . . . for
    4. Global Rescue also challenges a portion of the attorney fees
    award, arguing that the fees Commercial Club incurred in
    defeating Global Rescue’s mitigation defense were unrelated to
    the enforcement of the lease agreement. We have no occasion to
    reach this issue given our conclusion that the evidence was
    insufficient to sustain the jury’s joint venture verdict. Because
    Global Rescue was held jointly and severally liable for attorney
    fees based on “joint venture/partnership liability,” we vacate the
    attorney fee award entirely as it relates to Global Rescue.
    5. Commercial Club raises three other issues in its cross-appeal
    that we do not reach. First, Commercial Club argues that the
    district court erred in concluding that its “claim/remedy for joint-
    venture/partnership was not an action to ‘enforce’ any provisions
    (continued…)
    20200747-CA                     10               
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    Commercial Club v. Global Rescue
    correctness,” reversing only if we find that there is support for the
    jury’s verdict. Neff v. Neff, 
    2011 UT 6
    , ¶ 49, 
    247 P.3d 380
    .
    ANALYSIS
    I. Global Rescue and GR Direct Did Not Create a Joint Venture.
    ¶27 Global Rescue argues that the district court erred in
    denying its motion to vacate the jury’s joint venture verdict
    because there was no evidence of “a mutual right to control and
    any purported profits or losses were several, not joint.” We agree
    that the evidence, viewed in the light most favorable to the jury’s
    verdict, does not support the existence of a joint venture.
    of the Lease Agreement” and therefore not covered by the lease’s
    attorney fees provision. But Commercial Club acknowledges that
    Global Rescue can be held liable for attorney fees only under a
    joint venture theory. Because the evidence at trial was insufficient
    to establish a joint venture, we need not reach the proper
    interpretation of the lease’s attorney fees provision. Second,
    Commercial Club argues that “if the jury’s verdict for tortious
    interference is reinstated as to liability, the ju[r]y undoubtedly
    properly exercised its broad discretion to award punitive
    damages with that claim” and the vacated punitive damages
    should be reinstated. Because we affirm the district court’s
    dismissal of the tortious interference claim, we do not reach this
    argument. Finally, Commercial Club has requested its attorney
    fees on appeal. “Ordinarily, we award appellate attorney fees and
    costs when a party was awarded fees and costs below and then
    prevails on appeal.” Cougar Canyon Loan, LLC v. Cypress Fund,
    LLC, 
    2019 UT App 47
    , ¶ 15 n.11, 
    440 P.3d 884
     (cleaned up), cert.
    denied, 
    455 P.3d 1058
     (Utah 2019). Commercial Club is not the
    prevailing party on appeal and is therefore not entitled to its
    attorney fees. See 
    id.
    20200747-CA                     11               
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    Commercial Club v. Global Rescue
    ¶28 “A joint venture is an agreement between two or more
    persons ordinarily but not necessarily limited to a single
    transaction for the purpose of making a profit.” Bassett v. Baker,
    
    530 P.2d 1
    , 2 (Utah 1974). To form a joint venture,
    [t]he parties must combine their property, money,
    effects, skill, labor and knowledge. As a general
    rule, there must be [1] a community of interest in the
    performance of the common purpose, [2] a joint
    proprietary interest in the subject matter, [3] a
    mutual right to control, [4] a right to share in the
    profits, and [5] unless there is an agreement to the
    contrary, a duty to share in any losses which may be
    sustained.
    Ellsworth Paulsen Constr. Co. v. 51-SPR-LLC, 
    2008 UT 28
    , ¶ 15, 
    183 P.3d 248
     (brackets in original) (cleaned up). “Whether a joint
    venture exists is ordinarily a question of fact,” and we must
    “therefore look at the facts of the case and determine whether
    there is evidence to support each of the five elements of a joint
    venture.” 
    Id.
     (cleaned up).
    ¶29 Those five elements presuppose “an agreement between
    two or more persons” to engage in a separate business endeavor.
    See Bassett, 530 P.2d at 2. In other words, at least two persons—
    person A and person B—must agree to jointly undertake venture
    C. The joint venture itself cannot be one of the two or more
    persons to the agreement.
    ¶30 The difficulty with this case is that we do not seem to have
    two distinct persons who entered into an alleged joint venture.
    Instead, it appears that GR Direct was created by Global Rescue
    as its wholly owned subsidiary for the sole purpose of selling
    Global Rescue memberships. If GR Direct did not independently
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    Commercial Club v. Global Rescue
    exist, we question how it could have agreed with Global Rescue
    to form itself. 6
    ¶31 But that is not the way Global Rescue has presented the
    case on appeal. Instead of arguing that the joint venture claim fails
    for want of “two or more persons,” Global Rescue argues that
    there was no evidence of a mutual right to control the alleged joint
    venture. 7 In analyzing the mutual control element, both parties
    treat GR Direct as the other person who allegedly entered into a
    joint venture with Global Rescue. The joint venture claim was
    presented the same way at trial, where the jury was asked to find
    if “Global Rescue and GR Direct engage[d] in a joint venture or
    partnership.”
    ¶32 Although we question whether the “two or more persons”
    requirement was satisfied in this case, we will assume for
    purposes of our analysis that Global Rescue and GR Direct are the
    alleged joint venturers. But if we make that assumption, it
    requires us to define the joint venture as something other than GR
    Direct itself. We must then determine whether there was
    sufficient evidence to support the jury’s findings that Global
    6. There is no evidence in the record to suggest that Robinson was
    the second person who entered into an agreement with Global
    Rescue to create GR Direct. Instead, the evidence shows that
    Robinson, as an employee of Global Rescue, had the idea to create
    a multi-level marketing company to sell Global Rescue
    subscriptions and that Richards then organized a limited liability
    company, GR Direct, to sell the subscriptions while shielding
    Global Rescue from liability.
    7. Global Rescue also argues that there was no right to share in
    profits or duty to share in losses. Because there is no evidence to
    support the mutual control element, we do not reach those
    additional arguments.
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    Commercial Club v. Global Rescue
    Rescue and GR Direct exercised mutual control over that separate
    joint venture.
    ¶33 Commercial Club contends that Global Rescue and GR
    Direct created a “new joint venture” as “a joint effort with a
    mutual right to control, with each side bringing their respective
    resources to the table for the joint venture.” Under this theory of
    the case, Global Rescue’s contribution to the alleged joint venture
    appears to have been the product—telemedicine memberships—
    while GR Direct’s contribution was “creating a multilevel
    marketing company to sell Global Rescue product.” But instead
    of defining the joint venture as a separate business endeavor,
    Commercial Club defines the joint venture as the “operations of
    GR Direct.”
    ¶34 Indeed, both parties have struggled to identify the distinct
    joint venture over which Global Rescue and GR Direct would
    need to exercise mutual control. In its opening brief, Global
    Rescue correctly states that the parties must have mutual control
    over the “joint venture” but then argues that GR Direct had no
    mutual control over Global Rescue, as if Global Rescue is the
    alleged joint venture, rather than an alleged joint venturer.
    ¶35 In response, Commercial Club correctly points out that
    joint venturers must exercise mutual control over the joint
    venture—not each other—but then equates GR Direct with the
    joint venture:
    Global Rescue misses the mark when it argues that
    “[a]lthough Global Rescue had the right to control
    GR Direct, GR Direct had no voice in Global
    Rescue’s business operations.” This argument
    ignores the critical fact that the joint venture was the
    operations of GR Direct, not the general operations of
    Global Rescue. The question is whether or not there
    was a mutual right to control with respect to the
    venture—the MLM business at GR Direct—not if GR
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    Commercial Club v. Global Rescue
    Direct could also assert control over Global Rescue’s
    other business operations.
    (Emphasis added.) Commercial Club argues that “there was
    extensive evidence presented at trial demonstrating that along
    with Global Rescue, GR Direct had a mutual right to control the
    operations of GR Direct—the joint venture.”
    ¶36 In reply, Global Rescue identifies the “sale of telemedicine
    services” as the alleged joint venture. It argues that “GR Direct’s
    limited control to manage its own day-to-day operations does
    nothing to demonstrate a mutual right to control the sale of
    memberships for telemedicine services.”
    ¶37 However one defines the alleged joint venture, it must be
    something other than either of the two alleged joint venturers. Yet
    in support of the jury’s finding of mutual control, Commercial
    Club relies solely on evidence that “GR Direct had a mutual right
    to control the operations of GR Direct.” Specifically, Commercial
    Club points to evidence that GR Direct handled matters related to
    its lease, hired and fired GR Direct employees, maintained its own
    bank accounts, built GR Direct’s “compensation plan/wealth
    plan,” created its own marketing strategies, “was running the
    entire [multilevel marketing] program,” and was “doing
    everything related to network marketing.” All that evidence
    relates to the control GR Direct exercised over its own multilevel
    marketing operations. None of that evidence suggests that GR
    Direct exercised control over a separate joint venture.
    ¶38 The lack of evidence showing mutual control over a
    separate joint venture is fatal to Commercial Club’s joint venture
    claim. It also underscores why a joint venture theory is ill-fitted to
    the facts of this case. Global Rescue and GR Direct did not
    undertake a joint venture separate from GR Direct. Instead,
    Global Rescue created a wholly owned subsidiary to sell Global
    Rescue’s telemedicine memberships through multilevel
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    Commercial Club v. Global Rescue
    marketing. As Global Rescue puts it, “GR Direct was merely
    Global Rescue’s instrument for its own benefit.”
    ¶39 In concluding that the jury’s verdict cannot stand, we do
    not hold that a parent company and a subsidiary are incapable of
    creating a joint venture. See, e.g., Wirth v. Sun Healthcare Group,
    Inc., 
    2017-NMCA-007
    , ¶ 33, 
    389 P.3d 295
     (recognizing that “it is at
    least conceivable that a parent may share a business venture with
    its subsidiary”); Kissun v. Humana, Inc., 
    479 S.E.2d 751
    , 752 (Ga.
    1997) (“[T]he parent/subsidiary relationship alone does not, as a
    matter of law, preclude such corporations from establishing the
    legal relationships of principal and apparent agent or joint
    venturers . . . .”). But the joint venture of a parent corporation and
    a subsidiary corporation must be distinct from the subsidiary
    itself. Cf. Hanback v. GGNSC Southaven, LLC, No. 3:13-CV-00288-
    MPM-SAA, 
    2014 WL 3530613
    , at *5 (N.D. Miss. July 15, 2014) (“[I]f
    the capture of upstream profits constitutes a joint venture, then
    nearly all formally organized . . . parent/holding companies
    would be considered part of a joint venture . . . .”).
    ¶40 Here, GR Direct was not a subsidiary that agreed with its
    parent corporation to undertake a separate business venture. And
    without evidence of a separate venture, Commercial Club could
    not prove that Global Rescue and GR Direct exercised mutual
    control over such a venture. Accordingly, we reverse the jury’s
    joint-venture verdict and vacate the court’s judgment in favor of
    Commercial Club on Claim 6. Commercial Club cannot hold
    Global Rescue liable for GR Direct’s default unless it prevails on
    its alter ego claim (Claim 2). See infra Section II.
    ¶41 We must also vacate the portion of the attorney fees award
    finding Global Rescue jointly and severally liable for attorney fees
    under the lease agreement between Commercial Club and GR
    Direct. The district court based that finding solely on “joint
    venture/partnership liability.” Because we hold that the evidence
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    Commercial Club v. Global Rescue
    was insufficient to prove a joint venture, Global Rescue cannot be
    liable for attorney fees under that theory.
    II. There Are Insufficient Findings of Fact to Support the District
    Court’s Alter-Ego Determination.
    ¶42 Global Rescue next challenges the district court’s alter-ego
    determination finding Global Rescue liable for GR Direct’s breach
    of the lease agreement. Global Rescue is the sole shareholder of
    GR Direct. “Ordinarily a corporation is regarded as a legal entity,
    separate and apart from its stockholders.” Jones & Trevor Mktg.,
    Inc. v. Lowry, 
    2012 UT 39
    , ¶ 13, 
    284 P.3d 630
     (cleaned up). “The
    purpose of such separation is to insulate the stockholders from the
    liabilities of the corporation, thus limiting their liability to only the
    amount that the stockholders voluntarily put at risk.” Salt Lake
    City Corp. v. James Constructors, Inc., 
    761 P.2d 42
    , 46 (Utah Ct. App.
    1988).
    ¶43 “The alter ego doctrine is an exception to the general rule
    that limits stockholders’ liability for obligations of the
    corporation.” Jones & Trevor Mktg., 
    2012 UT 39
    , ¶ 13. “A party may
    pierce the corporate veil and obtain a judgment against the
    individual shareholders for a cause of action that arose from a
    dispute with the corporate entity if the plaintiff proves that the
    corporation is acting as an alter ego of its shareholders.” Simons v.
    Park City RV Resort, LLC, 
    2015 UT App 168
    , ¶ 5, 
    354 P.3d 215
    (cleaned up).
    ¶44 “Generally, courts must balance piercing and insulating
    policies and will only reluctantly and cautiously pierce the
    corporate veil.” Jones & Trevor Mktg., 
    2012 UT 39
    , ¶ 15 (cleaned
    up). The decision to do so “is a highly factual determination, and
    each case should be determined on its particular facts.” Id.; see also
    Norman v. Murray First Thrift & Loan Co., 
    596 P.2d 1028
    , 1032 (Utah
    1979) (“[I]t is the particular circumstances of the case that
    determine whether the application of the alter ego doctrine is
    appropriate.”); James Constructors, Inc., 
    761 P.2d at 47
     (“A key
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    Commercial Club v. Global Rescue
    feature of the alter ego theory is that it is an equitable doctrine
    requiring that each case be determined upon its peculiar facts.”).
    ¶45 In Norman v. Murray First Thrift & Loan Co., 
    596 P.2d 1028
    (Utah 1979), the Utah Supreme Court established a two-prong test
    to determine whether an alter ego exists to allow a party to pierce
    the corporate veil: “(1) there must be such unity of interest and
    ownership that the separate personalities of the corporation and
    the individual no longer exist, viz., the corporation is, in fact, the
    alter ego of one or a few individuals; and (2) the observance of the
    corporate form would sanction a fraud, promote injustice, or an
    inequitable result would follow.” Id. at 1030.
    ¶46 On appeal, Global Rescue challenges only the second
    prong, which is appropriately addressed by the district court and
    not the jury. See Jones & Trevor Mktg., 
    2012 UT 39
    , ¶ 14 (“The
    second prong . . . is addressed to the conscience of the court.”
    (cleaned up)). “Under the second prong, it is not necessary that
    the plaintiff prove actual fraud, but must only show that failure
    to pierce the corporate veil would result in an injustice.” 
    Id.
    (cleaned up).
    ¶47 “[T]here are no established factors to be considered in
    evaluating the fairness element because it is simply an appeal to
    the conscience of the court and the court’s equitable powers.” Id.
    ¶ 20. But the absence of any established factors to analyze under
    the fairness prong “does not give courts ‘carte blanche’
    permission to pierce the corporate veil.” Id. ¶ 20 n.6. “A party
    attempting to prevail on an alter ego theory must still appeal to
    the court’s equitable powers and articulate how the observance of
    the corporate form would sanction a fraud, promote injustice, or
    an inequitable result would follow.” Id. (cleaned up).
    ¶48 Here, the district court found that there was no “evidence
    of fraud in this case,” but it determined that “under these
    circumstances and considering all the facts and testimony and
    other evidence at trial, . . . it would promote an injustice or an
    20200747-CA                     18                
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    Commercial Club v. Global Rescue
    inequitable result would follow . . . if [the court] were to recognize
    that separate corporate existence[].”
    ¶49 Global Rescue argues that the district court abused its
    discretion in finding that the fairness prong had been met under
    the circumstances of this case. Although the court discussed the
    various ways in which the relationship between Global Rescue
    and GR Direct might “have been misleading under certain
    circumstances,” it ultimately concluded that it did not constitute
    “fraudulent conduct in any way.” In addition, Global Rescue
    points to the district court’s prior factual finding that, before
    executing the lease agreement, Commercial Club knew that
    Global Rescue and GR Direct were separate entities. 8 Because the
    court identified no other facts or circumstances to support its
    finding on the fairness prong, Global Rescue contends that the
    alter ego determination should be set aside.
    ¶50 Commercial Club defends the district court’s equitable
    determination, arguing that it was reasoned and persuasive and
    “resulted in over six transcript pages” of findings. But for the most
    part, those findings relate to the formalities prong and not to the
    fairness prong challenged on appeal. The court cited specific
    evidence in support of its finding that there was no fraudulent
    conduct, but it did not identify the evidence at trial that supported
    its conclusion that “it would promote an injustice or an
    8. Specifically, in granting Global Rescue’s motion for summary
    judgment on Commercial Club’s claim of joint venture by
    estoppel, the court found that “given the language in the Lease
    Agreement between [Commercial Club] and GR Direct, and
    [Commercial Club’s] knowledge before executing the Lease
    Agreement that Global Rescue and GR Direct were separate
    entities, it was not reasonable as a matter of law for [Commercial
    Club] to rely on any alleged representations necessary for a
    finding of joint venture by estoppel.”
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    Commercial Club v. Global Rescue
    inequitable result would follow” if the court did not allow
    Commercial Club to pierce the corporate veil.
    ¶51 It is not clear from this ruling what circumstances, facts,
    testimony, or other evidence presented at trial the court relied on
    in making this determination. And “without insight into the
    district court’s reasoning, we are unable to ascertain whether the
    district court’s decision follows logically from, and is supported
    by, the evidence.” Veracity Networks LLC v. MCG S. LLC, 
    2019 UT App 53
    , ¶ 35, 
    440 P.3d 906
     (cleaned up), cert. denied, 
    455 P.3d 1058
    (Utah 2019). Where we cannot conduct meaningful appellate
    review of the district court’s decision, we “may remand for the
    entry of more-detailed findings.” 
    Id.
     (cleaned up).
    ¶52 Here, the discretionary decision to pierce the corporate veil
    depends on the court’s assessment of the facts presented at trial.
    But because we cannot ascertain the basis for the court’s
    determination that failure to pierce the corporate veil would
    promote injustice or produce an inequitable result, we cannot
    properly evaluate whether the district court abused its discretion
    in finding Global Rescue liable as the alter ego of GR Direct.
    Therefore, we vacate the entry of judgment in favor of
    Commercial Club on Claim 2. We remand for the district court to
    make further findings on the fairness prong and enter an
    amended judgment in accordance with those findings.
    III. Commercial Club Has Not Carried Its Burden of Showing
    Any Error in the District Court’s Entry of JNOV in Favor of
    Global Rescue on the Tortious Interference Claim.
    ¶53 On cross-appeal, Commercial Club contends that the
    district court erred in determining that constructive fraud did not
    satisfy the “improper means” element of tortious interference
    with contractual relations. Commercial Club therefore argues that
    the district court erred in entering JNOV in favor of Global Rescue
    on that claim. “JNOV is justified only if, after looking at the
    evidence and all reasonable inferences in a light most favorable to
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    Commercial Club v. Global Rescue
    the nonmoving party, the trial court concludes that there is no
    competent evidence which would support a verdict in that party’s
    favor.” Neff v. Neff, 
    2011 UT 6
    , ¶ 49, 
    247 P.3d 380
     (cleaned up).
    Here, however, the district court’s entry of JNOV rested on the
    court’s earlier ruling that granted partial summary judgment on
    the tortious interference claim.
    ¶54 To succeed on a claim for tortious interference with
    contractual relations, the plaintiff must prove: “(1) that the
    defendant intentionally interfered with the plaintiff’s existing or
    potential economic relations, (2) by improper means, (3) causing
    injury to the plaintiff.” Eldridge v. Johndrow, 
    2015 UT 21
    , ¶ 70, 
    345 P.3d 553
     (cleaned up). Our supreme court has “defined improper
    means narrowly to include only those actions that are contrary to
    law, such as violations of statutes, regulations, or recognized
    common-law rules, or actions that violate an established standard
    of a trade or profession.” See C.R. England v. Swift Transp. Co., 
    2019 UT 8
    , ¶ 42, 
    437 P.3d 343
     (cleaned up). And the court has offered
    “a non-exhaustive list of conduct that would constitute improper
    means: violence, threats or other intimidation, deceit or
    misrepresentation, bribery, unfounded litigation, defamation, or
    disparaging falsehoods.” 
    Id.
     (cleaned up). As the court explained,
    because “such acts are illegal or tortious in themselves they are
    clearly improper means of interferences.” 
    Id.
     (cleaned up).
    ¶55 Commercial Club argues that the improper means element
    was satisfied here because the jury found that the transfer of GR
    Direct’s assets to Global Rescue was constructively fraudulent
    and therefore voidable under the UVTA. But in ruling on Global
    Rescue’s motion for partial summary judgment, the court
    dismissed the tortious interference claim except to the extent it
    alleged, as the improper means, “a fraudulent transfer based on
    actual intent to hinder, delay, or defraud any creditor.” The court
    reasoned that an intentional fraudulent transfer under Utah Code
    subsection 25-6-202(1)(a) “involves conduct similar to deceit and
    misrepresentation,” which our supreme court has identified as
    20200747-CA                     21                
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    Commercial Club v. Global Rescue
    improper means. 9 Utah Code § 25-6-202(1)(a). On the other hand,
    the court ruled that a constructively fraudulent transfer under
    subsection (1)(b) “would not constitute improper means because
    there is nothing ‘independently tortious or wrongful’ about a
    company transferring assets for less than reasonably equivalent
    value.” See id. § 25-6-202(1)(b).
    ¶56 The jury ultimately found that the transfer of GR Direct’s
    assets to Global Rescue was voidable as a constructively
    fraudulent transfer but not as an intentional one. Consistent with
    the pre-trial ruling narrowing the tortious interference claim, the
    court granted Global Rescue’s JNOV motion because the jury did
    not find an intentionally fraudulent transfer.
    ¶57 In its opening brief, Commercial Club does not cite or
    otherwise acknowledge the district court’s pre-trial ruling that
    only an intentional fraudulent transfer—not a constructive
    fraudulent transfer—could satisfy the improper means element of
    tortious interference. Nor does Commercial Club cite the district
    court’s oral ruling granting JNOV, in which the court expressly
    relied on its summary judgment ruling as the basis for setting
    aside the jury verdict finding tortious interference.
    ¶58 Global Rescue argues that by ignoring the district court’s
    summary judgment ruling, Commercial Club has effectively
    limited the issue on appeal to whether the district court abused its
    discretion in declining to reconsider that ruling when Global
    Rescue moved for JNOV. Global Rescue relies on the law-of-the-
    case doctrine, which provides that “a decision made on an issue
    during one stage of a case is binding in successive stages of the
    9. Because the jury did not find intentional fraudulent transfer, we
    have no occasion to review the district court’s pre-trial ruling that
    a transfer by a debtor “with actual intent to hinder, delay, or
    defraud any creditor of the debtor” constitutes improper means
    for purposes of a tortious interference claim against the transferee.
    20200747-CA                     22               
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    Commercial Club v. Global Rescue
    same litigation.” IHC Health Services., Inc. v. D & K Mgmt., Inc.,
    
    2008 UT 73
    , ¶ 26, 
    196 P.3d 588
     (cleaned up). Although the parties
    are bound by the prior decision, the court remains free to
    reconsider that decision so long as the case remains pending
    before the court prior to any appeal. Id. ¶ 27. “Whether to
    reconsider a prior ruling is ordinarily within the sound discretion
    of the district court . . . .” Colony Ins. Co. v. Human Ensemble, LLC,
    
    2013 UT App 68
    , ¶ 6, 
    299 P.3d 1149
    . If the district court declines to
    reconsider a prior decision without reaching the merits, we will
    reverse only if the court has abused its discretion. See Bergmann v.
    Bergmann, 
    2018 UT App 130
    , ¶ 12, 
    428 P.3d 89
    . “Conversely, when
    a district court reaches the merits of a motion to reconsider and
    provides legal analysis and legal conclusions, we would reach the
    merits of its ruling.” Blueridge Homes Inc. v. Method Air Heating
    & Air Conditioning, 
    2019 UT App 149
    , ¶ 20, 
    450 P.3d 114
    .
    ¶59 Here, the district court did not simply decline to reconsider
    the summary judgment ruling. Instead, it also ruled that it was
    “not persuaded that [its] ruling on the motion for summary
    judgment was incorrect; that the notion of improper means could
    be expanded to include [the] constructive fraudulent transfer
    claim.” The court explained that the only evidence of improper
    means offered by Commercial Club was the transfer of office
    equipment from GR Direct to Global Rescue, which the jury found
    constituted a voidable transfer based on constructive fraud. The
    court concluded that there was nothing “independently tortious
    or wrongful about Global Rescue receiving the transfer of that
    asset” and therefore the evidence supporting the jury’s verdict on
    constructive fraud was insufficient to prove improper means as a
    matter of law. Because the district court engaged with the issue
    on the merits, we cannot simply affirm the ruling as a
    discretionary refusal to reconsider a prior ruling.
    ¶60 But Commercial Club’s failure to acknowledge the basis of
    the district court’s ruling hinders our ability to review the merits
    of the decision. Under our rules of appellate procedure, the party
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    Commercial Club v. Global Rescue
    challenging the district court’s decision must “explain, with
    reasoned analysis supported by citations to legal authority and
    the record, why the party should prevail on appeal.” Utah R. App.
    P. 24(a)(8). To satisfy the burden of persuasion on appeal, “an
    appellant must provide reasoned analysis on how the district
    court erred.” Syme v. Symphony Group LLC, 
    2018 UT App 212
    , ¶ 28,
    
    437 P.3d 576
     (cleaned up). Here, Commercial Club has not
    “engaged with the district court’s reasoning” in granting Global
    Rescue’s JNOV motion, which was premised on the court’s earlier
    ruling granting partial summary judgment on the tortious
    interference claim. See Dale K. Barker Co. PC CPA Profit Sharing
    Plan v. Turner, 
    2021 UT App 119
    , ¶ 31, 
    500 P.3d 940
    . Because its
    arguments are not tethered to the district court’s actual ruling,
    Commercial Club has not carried its burden to demonstrate that
    the district court erred in ruling, as a matter of law, that a
    constructive fraudulent transfer does not constitute improper
    means for purposes of a tortious interference claim.
    ¶61 Instead of engaging with the district court’s reasoning,
    Commercial Club asks us to reinstate the jury’s tortious
    interference verdict “because the jury determined ‘by clear and
    convincing evidence’ that Global Rescue engaged in a constructive
    fraudulent transfer, which satisfies the ‘improper means’ prong of
    a tortious interference claim under Utah law.” Because the UVTA
    allows a creditor to void such a transfer, Commercial Club
    contends that Global Rescue “engaged in conduct ‘in which the
    defendant did not have a legally recognized right to engage.’”
    (Quoting C.R. England, 
    2019 UT 8
    , ¶ 42.) But Commercial Club
    offers no authority to support the proposition that engaging in a
    voidable transfer is “independently wrongful or tortious
    conduct” that establishes not only a cause of action under the
    UVTA but also the improper means element of a tortious
    interference claim.
    ¶62 Even assuming that the conduct described in subsection
    (1)(b) constitutes “independently tortious or wrongful conduct,”
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    Commercial Club v. Global Rescue
    the jury’s verdict voiding the transfer does not establish that
    Global Rescue used improper means to tortiously interfere with
    the lease contract. Whether a transfer is voidable under subsection
    (1)(b) depends on the debtor’s conduct, not the transferee’s. 10 The
    jury’s finding that GR Direct made the transfer “without receiving
    a reasonably equivalent value in exchange” when its remaining
    assets could not cover its debts does not speak to whether Global
    Rescue engaged in wrongful conduct by accepting the transfer.
    Commercial Club points to the availability of a judgment against
    the transferee as evidence that “Global Rescue’s actions in
    accepting fraudulently transferred assets . . . create direct liability
    under—and constitute a violation of—the UVTA.” But, as Global
    Rescue correctly observes, “the statute merely provides a
    mechanism by which a creditor may claw back assets. It says
    nothing about whether the transferee who receives assets is guilty
    of any tortious or wrongful conduct.”
    ¶63 We do not foreclose the possibility that receipt of a
    constructively fraudulent transfer might constitute “improper
    means” for purposes of a tortious interference claim. But
    Commercial Club has not demonstrated that the district court’s
    ruling in this case was in error. Because Commercial Club has not
    carried its burden of persuasion on appeal, we affirm the
    dismissal of the tortious interference claim.
    10. Where the transfer is voidable under subsection (1)(a), a
    transferee’s conduct is relevant to determining whether the good-
    faith purchaser exception applies. See Utah Code § 25-6-304
    (providing that “a transfer or obligation is not voidable under
    Subsection 25-6-202(1)(a) against a person that took in good faith
    and for a reasonably equivalent value given the debtor”). But
    Commercial Club acknowledges that the good-faith purchaser
    exception does not apply here because the jury found that the
    transfer was voidable under subsection (1)(b).
    20200747-CA                      25                
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    Commercial Club v. Global Rescue
    CONCLUSION
    ¶64 We reverse the jury’s verdict in favor of Commercial Club
    on its joint venture claim because there was no evidence that
    Global Rescue and GR Direct exercised mutual control over a
    separate business endeavor that was distinct from GR Direct
    itself. Because the attorney fees award was premised on the
    existence of a joint venture, we vacate the attorney fees award as
    well. We also vacate the district court’s alter ego determination
    and remand for additional findings under the equitable prong of
    the alter ego test and for entry of an amended judgment reflecting
    those findings. Finally, we affirm the district court’s entry of
    JNOV in favor of Global Rescue with respect to the tortious
    interference claim because Commercial Club has not carried its
    burden of persuasion on cross-appeal.
    20200747-CA                   26               
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