Kent v. R.L. Vallee, Inc. ( 2016 )


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  • Kent v. R.L. Vallee, Inc. et al., No. 617-6-15 Cncv (Toor, J., May 6, 2016).
    [The text of this Vermont trial court opinion is unofficial. It has been reformatted from the original. The accuracy of the t ext and the
    accompanying data included in the Vermont trial court opinion database is not guaranteed.]
    VERM ONT SUPERIOR COURT
    CHITTENDEN UNIT
    CIVIL DIVISION
    │
    JACOB R. KENT, et al.,                                                    │
    Plaintiffs                                                               │
    │
    v.                                                                    │                  Docket No. 617-6-15 Cncv
    │
    R.L. VALLEE, INC., et al.,                                                │
    Defendants                                                               │
    │
    RULING ON DEFENDANTS’ MOTION TO DISMISS
    In this class action, plaintiffs allege price-fixing by defendants, who are wholesale and
    retail sellers of unleaded gasoline in Chittenden, Franklin, and Grand Isle counties. Specifically,
    plaintiffs claim violations of the Vermont Consumer Protection Act (VCPA) (9 V.S.A. § 2453) as
    to wholesale gasoline (Count I) and retail gasoline (Count II), as well as unjust enrichment (Count
    III). Defendants have moved to dismiss pursuant to V.R.C.P. 12(b)(6), and also on statute of
    limitations grounds. Each defendant has filed a separate motion to dismiss, with generally
    overlapping arguments.
    PLAINTIFFS’ ALLEGATIONS
    The following facts are alleged by plaintiffs in their complaint. 1 The court makes no
    findings as to their accuracy.
    Plaintiffs bring this action individually and on behalf of the class, which consists of
    Vermont citizens and businesses who purchased unleaded gasoline at retail gasoline stations in
    1
    Throughout this decision, “complaint” or “compl.” refers to plaintiffs’ First Amended Complaint, filed on July 30,
    2015, unless otherwise indicated.
    Chittenden, Franklin, and Grand Isle counties (the “class area”) during the class period (January
    1, 2005 through the present). Compl. ¶ 2. The defendants are four Vermont corporations: R.L.
    Vallee, Inc., S.B. Collins, Inc., Champlain Farms/Wesco, Inc., and Champlain Oil Company, Inc.
    
    Id. ¶ 1.
    Average retail gasoline prices in the class area have been inexplicably and persistently
    higher than elsewhere in the state—such as Middlebury and Rutland—and other areas of the
    Northeast and the United States. 
    Id. ¶ 5.
    Defendants’ gross wholesale and retail profits have
    periodically been: (1) twice the national average; (2) second highest out of 450 gasoline markets
    measured in the country; and (3) highest within New England. 
    Id. Plaintiffs claim
    the high prices
    and profits are the result of a price-fixing agreement among defendants. See 
    id. ¶ 34.
    The class area contains a highly concentrated wholesale and retail gasoline market.
    Defendants collectively own or control at least four of the six meaningful gas suppliers, a 67%
    market share, and at least 64% of all class area gas stations. Additionally, defendants own and
    lease back gas pumps at several independently owned stations. Thus, defendants control wholesale
    pricing and as a result retail pricing at their stations and at several independent stations, with those
    stations passing on defendants’ wholesale prices to consumers. 
    Id. ¶ 6.
    Several phenomena persist in the class area and during the class period that generally do
    not exist in competitive, non-collusive markets. One example alleged by plaintiffs is that
    defendants’ wholesale and retail prices have been nearly identical, and the stations supplied by
    defendants have adjusted retail prices in direct relation to defendants’ wholesale prices. 
    Id. ¶¶ 7,
    60–62. More specifically, defendants’ wholesale prices have increased and decreased by the same
    or similar amounts on the same days. 
    Id. ¶ 61.
    Likewise, retail prices at defendants’ stations and
    stations they supply in the class area (over 100 stations) moved virtually in lockstep. 
    Id. ¶ 62.
    2
    During the class period, S.B. Collins typically sold gas at its Chittenden County station two cents
    above prices at Champlain Oil and Wesco stations, and three cents above stations owned by R.L.
    Vallee. 
    Id. ¶ 71.
    This suggests, plaintiffs allege, that retail prices at Chittenden County stations
    were simply following collectively fixed wholesale prices. 
    Id. Defendants directly
    charged a
    higher price to the independently owned gas stations they supplied, forcing them to charge higher
    prices to the class. 
    Id. ¶¶ 72–73.
    If a co-conspirator had an incentive to take market share and
    profits by lowering its price, the other defendants could simply threaten to lower wholesale prices,
    thus reducing retail prices and “enforc[ing] the terms of the cartel.” 
    Id. ¶ 73.
    Market prices often have not been logically related to terminal rack costs. 2 Market prices
    have: (1) increased or remained unchanged in times of declining cost, (2) increased when costs
    have not changed, and (3) decreased at a disproportionately smaller amount and pace than the
    decline in costs. 
    Id. ¶ 7.
    Specifically, plaintiffs allege that from 2010 to 2015, there were six distinct
    periods of declining terminal rack prices, where defendants increased the price spread between
    Chittenden County and Rutland. 
    Id. ¶ 69.
    The average time span of the six distinct periods was 94
    days, including one 210-day span where the price spread quadrupled. 
    Id. Defendants have
    earned outsized gross profits, often in the top 10 of 450 gasoline markets
    measured in the United States. 
    Id. ¶ 7.
    Defendants were able to achieve “abnormal and exorbitant”
    profits on the sale of gasoline within the class area. 
    Id. ¶ 63.
    Their profit margins exceeded the
    margins realized by comparable gas stations outside of the class area within comparative markets
    in Vermont and throughout the United States. 
    Id. ¶ 64.
    The Oil Price Information Service, a
    company that tracks the terminal and retail prices of gasoline throughout the country, found that
    2
    “Terminal rack cost” refers to the price at which defendants acquire gasoline. Compl. ¶ 7.
    3
    the Burlington area was the most profitable gasoline market for retailers in the northeast United
    States and often in the top ten nationwide. 
    Id. ¶ 8.
    Defendants have maintained their wholesale and retail market shares despite numerous
    opportunities to compete on price to acquire market share. 
    Id. ¶ 7.
    In competitive markets and
    during periods of declining costs, profit-motivated competitors would typically decrease prices to
    take more market share. 
    Id. ¶ 67.
    However, that did not happen among defendants during the class
    period and within the class area. 
    Id. Defendants have
    frequently acquired real property on which they have imposed deed
    restrictions barring future use as gas stations to further limit competition or dilution of market
    share. 
    Id. ¶ 7.
    Additionally, defendants have used Vermont environmental laws to obstruct the
    entry of low-cost gasoline providers and to extract unreasonable covenants that prevent or limit
    competition. 
    Id. With regard
    to those barriers to entry, plaintiffs allege two examples within the class area.
    First, in 2010 R.L. Vallee opposed Walmart’s bid to build a discount store in Franklin County until
    it was written into the permit that “there shall be no sale of gasoline for automobiles.” 
    Id. ¶ 50.
    Second, R.L. Vallee has partnered with Wesco since 2007 to oppose Costco’s plans to build a
    filling station in Colchester, Vermont. 
    Id. ¶ 51.
    The entry of Costco into the market “would have
    meant the addition of a major low cost player acting outside of the cartel.” 
    Id. Plaintiffs allege
    three additional examples, all of them outside of the class area. Two involved deed and permitting
    restrictions at gas stations in Plainfield in 2012 and 2013–2014, while the other involved the
    closing of a gas station in St. Johnsbury in 2014. See 
    id. ¶¶ 52–54.
    When confronted by federal and state elected officials, Defendants have given pretextual
    or plainly false explanations for their pricing behavior, such as claiming they did not make a profit,
    4
    or that they lost money on gasoline for substantial periods within the class period. 
    Id. ¶¶ 7,
    75, 80–
    81. While the issue at the legislative hearings was why a certain area of Vermont had higher prices
    than elsewhere in the state, defendants tried to confuse the issue by interjecting: (1) factors that
    apply throughout Vermont; (2) irrelevant comparisons between Vermont and other states; and (3)
    other “nonsensical red-herrings” that could not have explained the high price of gasoline within
    the class area. 
    Id. ¶ 82.
    This was a “blatant attempt at misdirection” to conceal ongoing price
    coordination. 
    Id. ¶ 83.
    The proffered justifications for high gas prices provided by defendants at the hearings
    included freight differences, the high cost of living in Vermont, high terminal costs, fluctuation in
    wholesale price with limited turnover, overhead which can vary from location to location, labor
    costs, environmental compliance, repair costs, health insurance, utility costs, credit card fees, cost
    of crude available in Vermont, law enforcement authority reluctance to pursue people stealing gas,
    property taxes, costs to build gas stations and replace underground storage tanks, variable sales
    volumes, amenities such as hot coffee and made-to-order food, and clean bathrooms with fresh
    flowers. 
    Id. ¶¶ 84–85.
    Additionally, the R.L. Vallee CEO gave an “irrelevant speech” about alleged
    environmental violations of a possible competitor, and how much his company is appreciated in
    the community. 
    Id. ¶ 86.
    The hearing testimony summarized above, plaintiffs allege, does not
    explain the high price of unleaded gasoline in the class area, and only further demonstrates that
    defendants engaged in a price-fixing conspiracy. 
    Id. ¶¶ 75,
    80–87.
    Additionally, the Federal Trade Commission concluded that gas prices in the greater
    Burlington area in late June 2012 were 10 to 43 cents a gallon higher than the FTC’s computer
    model predicted they should be. 
    Id. ¶ 9.
    Plaintiffs allege further evidence of collusive behavior in
    that defendants temporarily reduced their prices and profit margins before August 2012 and
    5
    January 2013 legislative hearings investigating high gas prices in northwestern Vermont. 
    Id. ¶ 74.
    These price reductions were executed despite rising costs for the purpose of masking illegally high
    prices charged at all other times, and demonstrates that defendants had control of the market. 
    Id. Plaintiffs allege
    that this evidence “does not support the possibility of innocent,
    independent pricing decisions” and “instead points directly to an extensive price-fixing scheme of
    long duration” perpetrated by defendants. 
    Id. ¶ 15.
    More specifically, plaintiffs allege, the facts
    and data show that: (1) defendants agreed to set their wholesale prices at nearly identical levels to
    maintain retail prices at virtually all stations in the class area at illegally high levels; (2) defendants
    agreed to increase, decrease, and maintain their prices at or near the same time and by the same
    amount; (3) defendants’ wholesale price-fixing directly inflated prices both at their stations and at
    the independent stations they supply; and (4) the class paid illegally inflated prices at defendants’
    stations and at the stations they supply. 
    Id. Plaintiffs allege
    defendants might have pilfered over
    $100 million from the class during the class period. 
    Id. ¶ 16.
    In sum, “[p]laintiffs allege that during the Class Period, Defendants conspired to fix, raise,
    maintain, and/or stabilize unleaded gasoline prices being charged at wholesale and to all Vermont
    citizens who purchased gasoline in the Class Area. Because of Defendants’ unlawful conduct,
    Plaintiffs paid artificially-inflated prices for unleaded gasoline, and, as a result, suffered monetary
    damages.” 
    Id. ¶ 34.
    In the complaint,       plaintiffs   allege that defendants discussed and formed their
    anticompetitive agreements during “secret meetings and conversations, often conducted at
    undisclosed, out-of-the-way locations.” 
    Id. ¶ 79.
    However, during oral argument, plaintiffs
    retreated from their “secret meeting” allegation, instead relying on their assertion that defendants
    6
    had the opportunity to meet. See Tr. of Hr’g on Mots. to Dismiss at 43–44; Compl. ¶ 59. 3
    Specifically, the complaint alleges such opportunities through membership in the Vermont
    Petroleum Association by all defendants, which convened regular trade association meetings and
    more informal events like an annual golf tournament which “some or all of the [d]efendants” might
    have attended. 
    Id. Plaintiffs also
    allege that the fact that defendants collectively agreed to one agent
    for representation at legislative hearings in 2012, 2013, and 2015, further demonstrates such
    opportunity to meet. See 
    id. Plaintiffs allege
    that they did not discover their cause of action earlier than immediately
    before the filing of this lawsuit because of defendants’ fraudulent concealment of their conspiracy.
    
    Id. ¶ 89.
    Thus, plaintiffs assert the tolling of the statute of limitations. 
    Id. ¶ 91.
    DISCUSSION
    I.       Statute of Limitations
    First, the court addresses the statute of limitations issue raised by Champlain Oil and
    Wesco. Those defendants contend the six-year statute of limitations has run because the class
    period started in 2005, and plaintiffs were in possession of enough facts to pursue and investigate
    their claim at that point. Plaintiffs’ complaint alleges that despite due diligence during the class
    period, plaintiffs did not and could not discover their cause of action until immediately before the
    filing of this lawsuit in 2015 due to defendants’ fraudulent concealment. Compl. ¶¶ 76–91.
    In their opposition memo, Plaintiffs argue that the conspiracy was discovered in 2012. See
    Pl.’s Opp’n to Defs.’ Mots. to Dismiss at 16 n.8 (filed Nov. 2, 2015). They also argue that the
    statute of limitations issue cannot be resolved on a motion to dismiss, arguing that this is a fact-
    intensive question that must be resolved by a jury. 
    Id. While it
    is true that disputed facts regarding
    3
    In a separate order, the court is today granting defendants’ motion to strike paragraph 79 of the complaint, which
    had alleged the secret meetings. Thus, the court treats paragraph 79 as deleted.
    7
    the time of discovery must go to a jury, plaintiffs are still required to plead facts that, if proved,
    would establish their tolling claim.
    Defendants contend that discovery of the alleged conspiracy occurred simply by reviewing
    publicly available pricing data from 2005 and concluding that it amounted to a conspiracy. Thus,
    defendants argue, plaintiffs were on inquiry notice because the pricing data existed for years before
    the statute of limitations ran, and they point to no fact discovered in 2012 that could not have been
    discovered earlier. Retail gas prices are publicly posted on large signs, and public hearings were
    held regarding gas prices. Defendants further argue that by alleging no facts that would support a
    claim or inference of fraudulent concealment, plaintiffs fail to satisfy the heightened pleading
    standard for fraud contained in Rule 9(b) (“In all averments of fraud or mistake, the circumstances
    constituting fraud or mistake shall be stated with particularity.”).
    “If properly pleaded, fraudulent concealment can vitiate the statutory bar of the limitations
    defense.” Fercenia v. Guiduli, 
    2003 VT 50
    , ¶ 14, 
    175 Vt. 541
    (citing S. Burlington Sch. Dist. v.
    Goodrich, 
    135 Vt. 601
    , 606 (1977)). The Vermont Supreme Court has applied the same pleading
    rule in cases where the fraud is pled to avoid the statute of limitations rather than as a separate,
    affirmative claim. 
    Id. (“Allegations of
    fraud . . . must be pled with particularity.”); Standard
    Packaging Corp. v. Julian Goodrich Architects, Inc., 
    136 Vt. 376
    , 380–81 (1978); see also In re
    Elec. Carbon Products Antitrust Litig., 
    333 F. Supp. 2d 303
    , 315 (D.N.J. 2004) (plaintiffs seeking
    to toll statute of limitations based on defendant’s fraudulent concealment must allege underlying
    acts of fraudulent concealment with particularity as required by heightened pleading standard for
    fraud claims); Boland v. Consol. Multiple Listing Serv., Inc., 
    868 F. Supp. 2d 506
    , 518 (D.S.C.
    2011); Doe v. Order of St. Benedict, 
    836 F. Supp. 2d 872
    , 877 (D. Minn. 2011).
    8
    In the antitrust context, courts have generally held that a plaintiff must allege three elements
    of fraudulent concealment to avoid the statute of limitations: (1) affirmative acts by defendant to
    fraudulently conceal its conduct, (2) failure of plaintiff to discover the facts forming the basis of
    its claim within the limitations period, and (3) plaintiff’s exercise of due diligence in attempting
    to discover those facts. State of N.Y. v. Hendrickson Bros., 
    840 F.2d 1065
    , 1083 (2d Cir. 1988);
    In re Ciprofloxacin Hydrochloride Antitrust Litigation, 
    261 F. Supp. 2d 188
    , 222 (E.D. N.Y. 2003);
    In re Nine West Shoes Antitrust Litigation, 
    80 F. Supp. 2d 181
    , 192 (S.D. N.Y. 2000); J. Miles, 1
    Health Care and Antitrust L. § 9:10 n.32 (2016) (listing cases).
    With respect to the first element, price-fixing and bid-rigging are considered “self-
    concealing” conspiracies, whose natures are “inherently secret.” Miles, 1 Health Care and Antitrust
    L. § 9:10 and n.35 (listing cases). Thus, merely alleging a price fixing conspiracy is sufficient as
    to that element, and plaintiffs need not plead that defendants took independent, affirmative steps
    of concealment. See Hendrickson 
    Bros., 840 F.2d at 1083
    –84; Hinds Cty., Miss. v. Wachovia Bank
    N.A., 
    620 F. Supp. 2d 499
    , 520 (S.D.N.Y. 2009); Nine West 
    Shoes, 80 F. Supp. 2d at 193
    .
    As to the second element, plaintiffs have pled that they “did not discover their cause of
    action until immediately before the filing of this lawsuit because [d]efendants’ fraudulent
    concealment of their conspiracy was effective.” Compl. ¶ 89. Some federal cases have found such
    allegations insufficiently particular under Rule 9(b). In Hinds, the plaintiffs failed to plead the
    second prong of fraudulent concealment where they alleged that “Plaintiffs and the Class members
    did not discover . . . that Defendants and their coconspirators were violating the antitrust laws until
    shortly before this litigation was 
    commenced.” 620 F. Supp. 2d at 520
    . The complaint in Hinds
    did “not specify when any Named Plaintiffs or Class members became aware of the antitrust
    violations, and therefore [did] not state ‘with particularity the circumstances constituting fraud or
    9
    mistake.’” 
    Id. (citing F.R.C.P.
    9(b)); see also In re Magnetic Audiotape Antitrust Litig., No. 99
    Civ. 1580, 
    2002 WL 975678
    , at *3 (S.D.N.Y. May 9, 2002) (allegation that knowledge about the
    alleged antitrust violation “was obtained ‘shortly before April 1999’ is very vague. Such a general
    allegation, without more, fails to satisfy the second prong of the fraudulent concealment test.”).
    Plaintiffs’ allegations of the second element of fraudulent concealment is similar to the
    Hinds allegation, which that court found insufficient. Vermont case law suggests the same
    conclusion. In a case involving an action for damages resulting from the collapse of portions of a
    building, the plaintiffs4 alleged negligent installation of steel structural supports for the building’s
    roof and sprinkler system. See Standard Packaging Corp. v. Julian Goodrich Architects, Inc., 
    136 Vt. 376
    , 377–78 (1978). The complaints charged that the defendants “‘actively concealed’ the
    defective work, which ‘was not apparent to [plaintiff] in the exercise of reasonable diligence and
    was a latent rather than a patent defect.’” 
    Id. at 378.
    The complaints also stated that the defective
    construction was discovered only when the building’s roof collapsed. 
    Id. The Supreme
    Court held
    that these allegations were sufficient to raise the issue of fraudulent concealment and bring the
    complaint within the applicable six year limitations period. 
    Id. at 381.
    In Standard Packaging, the complaint pled when and how plaintiff discovered the cause of
    action. In contrast, plaintiffs here have alleged merely that they “did not discover their cause of
    action earlier than immediately before the filing of this lawsuit.” Compl. ¶ 89. This does not rise
    to the level of pleading with particularity under Rule 9(b). Plaintiffs do not state exactly when they
    discovered the cause of action, even though such information is presumably based on their actual
    knowledge and readily available.
    4
    The plaintiffs in Standard were actually third-party plaintiffs, the complaints third-party complaints, and defendants
    third-party defendants. However, this court refers to them as plaintiffs, complaints, and defendants for ease of
    discussion.
    10
    As to the third element, plaintiffs pled that although they “exercised due diligence” during
    the class period, they “could not have discovered the self-concealing . . . conspiracy at an earlier
    date” because of defendants’ fraudulent concealment. Compl. ¶ 90. In Hinds, the court found the
    allegations as to the third element insufficient to satisfy Rule 9(b). There, the plaintiffs did not
    allege that they performed any kind of due diligence, only that “Plaintiffs and Class members did
    not discover, nor could have discovered through reasonable diligence, that Defendants and their
    co-conspirators were violating the antitrust laws until shortly before this litigation was
    commenced, because Defendants and their co-conspirators used deceptive and secret methods to
    avoid detection and affirmatively conceal their 
    violations.” 620 F. Supp. 2d at 521
    –22. The court
    concluded that a “brief reference to ‘reasonable diligence,’ coupled with general allegations of
    secrecy and deception directed towards the first prong of fraudulent concealment,” was not
    enough.5 
    Id. at 522;
    see also Nine West 
    Shoes, 80 F. Supp. 2d at 193
    (“Plaintiffs must plead due
    diligence with specificity.”).
    This court finds the Hinds analysis persuasive under the heightened pleading standard for
    fraud. Here, plaintiffs do not provide any detail as to how they exercised due diligence. They do
    5
    The Hinds court observed that the case law regarding the third prong is “not entirely consistent”:
    The third prong has been characterized as requiring a showing that the plaintiff’s
    ignorance of the claim “was not the result of lack of diligence,” Hendrickson
    
    Bros., 840 F.2d at 1083
    . It has also been characterized as a requirement that a
    plaintiff show “due diligence in pursuing discovery of the claim,” National 
    Group, 420 F. Supp. 2d at 265
    ; see also Merrill 
    Lynch, 154 F.3d at 60
    .
    620 F. Supp. 2d at 522. Finding the first formulation “problematic” because it “allows the allegations required to
    satisfy the first prong of fraudulent concealment to also satisfy the third prong” and “is difficult to characterize . . . as
    pleading with particularity,” the Hinds court noted that it agreed with other courts that in this context, “[g]eneral
    assertions of ignorance and due diligence without more specific explanation . . . will not satisfy the[ ] pleading
    requirements.” 
    Id. (alterations in
    original). Thus, “[d]ue diligence is not adequately pled if plaintiffs ‘did not allege in
    the [complaint] that they exercised due diligence’ or if they ‘make no allegation of any specific inquiries of
    [defendants], [or] detail when such inquiries were made, to whom, regarding what, and with what response.’” 
    Id. (quoting Merrill
    Lynch, 154 F.3d at 60
    ) (alterations in original).
    11
    not state whether they discovered their cause of action from retail prices alone, or examination of
    retail prices together with wholesale prices and profits after a particular investigation, or through
    some other means. Without any particularity, plaintiffs cannot rely on the fraudulent concealment
    exception to avoid the statute of limitations. 6
    However, plaintiffs’ failure to plead fraudulent concealment with particularity does not
    doom their entire action. The statute of limitations excludes only that portion of the class period
    before the six-year period immediately prior to the filing of the lawsuit. Plaintiffs do not allege
    merely a single agreement that took place in 2005 or a conspiracy that ended more than six years
    before the suit was filed. Rather, they allege an on-going price-fixing conspiracy between 2005
    and 2015. The allegations as a whole, if sufficient to suggest a price fixing conspiracy, would place
    that conspiracy—at least in part—during the limitations period.
    The original complaint in this suit was filed on June 22, 2015. Therefore, any alleged
    conspiratorial acts or injuries which occurred prior to June 22, 2009 are time-barred.7
    6
    Plaintiffs’ attorney described their investigation in some detail at oral argument. See Tr. at 37–41. However, that is
    irrelevant if not pled in the complaint.
    7
    At oral argument, plaintiffs also claimed that the alleged price-fixing constitutes a “continuing violation,” and that
    that saves the entire class period from the statute of limitations. Tr. at 51. It is far from clear that the “continuing
    violation” theory would save the entire class period. See Klehr v. A.O. Smith Corp., 
    521 U.S. 179
    , 189–90 (1997)
    (“Antitrust law provides that, in the case of a ‘continuing violation,’ say, a price–fixing conspiracy that brings about
    a series of unlawfully high priced sales over a period of years, ‘each overt act that is part of the violation and that
    injures the plaintiff,’ e.g., each sale to the plaintiff, ‘starts the statutory period running again, regardless of the
    plaintiff's knowledge of the alleged illegality at much earlier times.’ But the commission of a separate new overt act
    generally does not permit the plaintiff to recover for the injury caused by old overt acts outside the limitations period.”)
    (quoting 2 P. Areeda & H. Hovenkamp, Antitrust Law ¶ 338b, p. 145 (rev. ed.1995)) (citations omitted); Hanover
    Shoe, Inc. v. United Shoe Machinery Corp., 
    392 U.S. 481
    , 502 n. 15 (1968); Morton’s Mkt., Inc. v. Gustafson’s Dairy,
    Inc., 
    198 F.3d 823
    , 827–29 (11th Cir. 1999); 
    Hinds, 620 F. Supp. 2d at 519
    . In any event, this issue was not addressed
    in the pleadings or the briefs. Therefore, the court will not consider it.
    12
    II.     First Amendment Protected Activity
    Some of the conduct alleged by plaintiffs includes lobbying, permitting activity, and
    testimony before public hearings. The parties agree that this activity cannot form the basis of an
    antitrust violation under the Noerr-Pennington doctrine. See Prof’l Real Estate Inv’rs, Inc. v.
    Columbia Pictures Indus., Inc., 
    508 U.S. 49
    , 56 (1993) (“Those who petition government for
    redress are generally immune from antitrust liability.”) (citing Eastern Railroad Presidents
    Conference v. Noerr Motor Freight, Inc., 
    365 U.S. 127
    (1961)); Mine Workers v. Pennington, 
    381 U.S. 657
    , 669 (1965)). However, as plaintiffs correctly observe, evidence of such activity might
    be admissible to demonstrate the purpose and character of the alleged conspiracy. 
    Pennington, 381 U.S. at 670
    n.3; see also, e.g., Steward Health Care Sys., LLC v. Blue Cross & Blue Shield of
    Rhode Island, 
    997 F. Supp. 2d 142
    , 163 (D.R.I. 2014) (“a plaintiff may properly include evidence
    of immune lobbying activity in its antitrust allegations insofar as that evidence serves to illustrate
    the context and motive underlying the alleged anticompetitive conduct”); Evans v. Lorillard
    Tobacco Co., 
    465 Mass. 411
    , 457 (2013) (“Here, the plaintiff did not allege at trial that Tisch’s
    testimony before the congressional subcommittee was the basis of any of the plaintiff’s claims.
    Rather, portions of Tisch’s testimony were offered as evidence in support of these claims.”).
    Thus, the court will consider below plaintiffs’ allegations of defendants’ lobbying,
    permitting activity, and testimony not as a basis for the claimed violation, but to the extent that
    those activities provide factual support for the price-fixing claim.
    13
    III.    The Pleading Standard
    The crux of the motions to dismiss is whether plaintiffs have adequately pled a price-fixing
    conspiracy by defendants so as to avoid dismissal for failure to state a claim. However, a
    preliminary inquiry deals with the pleading standard itself.
    The burden on plaintiffs under Vermont law is “exceedingly low” at the pleading stage.
    Prive v. Vermont Asbestos Group, 
    2010 VT 2
    , ¶ 14, 
    187 Vt. 280
    . Motions to dismiss for failure to
    state a claim are “disfavored and should be rarely granted.” Bock v. Gold, 
    2008 VT 81
    , ¶ 4, 
    184 Vt. 575
    . Complaints are intended to give enough notice to the defendant to allow a response, but
    need not lay out every detail of the facts supporting the claim. See Colby v. Umbrella, Inc., 
    2008 VT 20
    , ¶ 13, 
    184 Vt. 1
    (“The complaint is a bare bones statement that merely provides the
    defendant with notice of the claims against it.”). As our Supreme Court has noted, the goal is to
    “strike a fair balance, at the early stages of litigation, between encouraging valid, but as yet
    underdeveloped causes of action and discouraging baseless or legally insufficient ones.” 
    Id. The U.S.
    Supreme Court has rejected the federal standard on which Colby was based,
    finding that the “no set of facts” language had “puzzl[ed] the profession for 50 years” and had
    “earned its retirement.” Bell Atl. Corp. v. Twombly, 
    550 U.S. 544
    , 562–63 (2007). Instead,
    Twombly speaks of pleading sufficient facts to make the plaintiff’s claims not just possible, but
    “plausible.” 
    Id. at 556,
    570. The decision is confusing, as it seems at times to be creating a “more
    likely than not” standard, yet denies it is doing so. 
    Id. at 556–57;
    see also In re Text Messaging
    Antitrust Litig., 
    630 F.3d 622
    , 629 (7th Cir. 2010) (observing that Court’s explanation of
    plausibility standard is “a little unclear,” but perhaps is best described as “a nonnegligible
    probability that the claim is valid[.]”). The Twombly standard, the Court later explained, is “not
    akin to a ‘probability requirement.’” Ashcroft v. Iqbal, 
    556 U.S. 662
    , 678 (2009).
    14
    One defendant (S.B. Collins) argues in its briefings that the court should adopt Twombly’s
    “plausibility” pleading standard for antitrust cases in Vermont. 8 Twombly held that stating an
    antitrust claim “requires a complaint with enough factual matter (taken as true) to suggest that an
    agreement was 
    made.” 550 U.S. at 556
    . Therefore, “an allegation of parallel conduct and a bare
    assertion of conspiracy will not suffice. Without more, parallel conduct does not suggest
    conspiracy, and a conclusory allegation of agreement at some unidentified point does not supply
    facts adequate to show illegality.” 
    Id. at 556–57.9
    Adopting the Twombly standard, defendant
    argues, would alleviate concerns about expensive and expansive discovery that is unique to
    antitrust cases. See 
    id. at 558–89.
    The Vermont Supreme Court has twice declined to adopt Twombly’s pleading standard.
    See Colby v. Umbrella, Inc., 
    2008 VT 20
    , ¶ 5 n.1, 
    184 Vt. 1
    (“[W]e . . . are in no way bound by
    federal jurisprudence in interpreting our state pleading rules. We recently reaffirmed our minimal
    notice pleading standard . . . and are unpersuaded by the dissent’s argument that we should now
    abandon it for a heightened standard.”) (citations omitted); Bock v. Gold, 
    2008 VT 81
    , ¶5 n.*, 
    184 Vt. 575
    (“As we noted recently, our dissenting colleagues’ reliance on [Twombly] is
    misplaced.”).10 S.B. Collins tries to distinguish those cases, noting that Colby involved a section
    1983 discrimination claim by a disabled state employee, while Bock involved a civil rights suit
    8
    This argument was not raised at oral argument, so it appears S.B. Collins has backed away from it. To the extent
    S.B. Collins still relies on that argument, the court addresses it here for clarification.
    9
    “Hence, when allegations of parallel conduct are set out in order to make a[n antitrust] claim, they must be placed in
    a context that raises a suggestion of a preceding agreement, not merely parallel conduct that could just as well be
    independent action.” 
    Twombly, 550 U.S. at 557
    .
    10
    There is also considerable disagreement as to whether Twombly actually imposed a heightened pleading standard,
    or merely clarified the already existing standard under Conley v. Gibson, 
    355 U.S. 41
    (1957). See Colby, 
    2008 VT 20
    , ¶ 5 n.1; 
    id. ¶ 19
    n.3 (Burgess, J., dissenting); Wright & Miller, 5 Fed. Prac. & Proc. Civ. §§ 1202, 1216 (3d ed.).
    It is not clear that the decision in Twombly would actually change the result in any pre-Twombly antitrust decisions
    involving motions to dismiss.
    15
    against DOC by a prisoner. In those cases, defendant argues, there was a much greater disparity of
    resources between the plaintiffs and the state, plaintiffs there had difficulty articulating their
    claims, and discovery was not overly burdensome. Thus, S.B. Collins argues that the Court’s
    rationale is inapplicable here.
    It is true that the Court has not addressed the question of whether there should be a higher
    pleading standard for antitrust cases. However, the Court has not rested its decisions on the type
    of cases it was considering. The Court has repeatedly rejected adoption of the heightened Twombly
    pleading standard, and has not indicated it would be appropriate in any different context.
    Moreover, even in federal court the Twombly standard is not a special standard for antitrust cases,
    but applies to all types of cases. See Ashcroft v. Iqbal, 
    556 U.S. 662
    , 684 (2009). This court
    therefore has no basis for creating a special standard based upon the nature of this case. Whatever
    Twombly actually says about pleading, it is not the law in Vermont, and this court will not import
    its standards without explicit direction from our Supreme Court.
    The court will address defendants’ motions under the traditional Vermont pleading
    standard: whether “it appears beyond doubt that there exist no facts or circumstances that would
    entitle the plaintiff to relief.” Davis v. American Legion, Dept. of Vermont, 
    2014 VT 134
    , ¶ 12
    (quoting Alger v. Dep’t of Labor & Indus., 
    2006 VT 115
    , ¶ 12, 
    181 Vt. 309
    ); see also Prive v.
    Vermont Asbestos Grp., 
    2010 VT 2
    , ¶ 15, 
    187 Vt. 280
    (the rule in this state is that when plaintiffs
    have not yet had an “opportunity to develop the case” through discovery, all that is required is a
    short and plain statement of the claim.) (internal quotation omitted). The court must take factual
    allegations in the complaint—though not legal conclusions—as true, and determine whether such
    facts could prove plaintiffs’ case. Dernier v. Mortgage Network, Inc., 
    2013 VT 96
    , ¶ 23, 
    195 Vt. 113
    (“We assume that all factual allegations pleaded in the complaint are true, accept as true all
    16
    reasonable inferences that may be derived from plaintiffs pleadings, and assume that all
    contravening assertions in defendant’s pleadings are false.”).
    IV.     Price-Fixing Claims
    Plaintiffs allege that defendants engaged in price-fixing in violation of the VCPA, which
    prohibits “[u]nfair methods of competition . . . and unfair or deceptive acts or practices in
    commerce . . . .” 9 V.S.A. § 2453(a). Only one significant Vermont antitrust decision is on point,
    in which the Supreme Court described price-fixing as follows:
    Proof of a price-fixing conspiracy need not be direct. While
    particularly true of price-fixing conspiracies, it is well recognized
    law that any conspiracy can ordinarily only be proved by inferences
    drawn from relevant and competent circumstantial evidence ,
    including the conduct of the defendants charged. Parallel business
    behavior, although not itself illegal, is admissible circumstantial
    evidence from which the fact finder may infer agreement.
    [U]niformity of price may be and has been considered some
    evidence tending to establish an illegal agreement. Price uniformity
    among competitors does not, of itself, violate the antitrust laws,
    however. If it is the result of independently reached pricing
    decisions, the element of “agreement” necessary to establish an
    illegal price-fixing combination or conspiracy is absent. But it does
    permit an inference that the defendant’s conduct stemmed from an
    agreement, tacit or express, rather than from independent business
    decisions.
    State v. Heritage Realty of Vermont, 
    137 Vt. 425
    , 429–30 (1979) (quotations and citations omitted)
    (alteration in original).
    Heritage involved a price-fixing claim against real estate brokers in violation of the
    consumer fraud act. In that case, the State’s complaint alleged that during February 1977, most
    members of a county board of realtors attended a meeting where they voted to set the commission
    for residential real estate sales at seven percent, a change from the previous six 
    percent. 137 Vt. at 427
    –28. The trial court granted summary judgment for defendants based on both parties’ affidavits,
    17
    but the Supreme Court reversed, holding that plaintiff should have been allowed to further develop
    its case because its affidavits indicated that discovery might produce a genuine issue of materia l
    fact. 
    Id. at 430.
    By itself, Heritage does not resolve the exact issue here. It involved a summary judgment
    motion rather than a motion to dismiss. Further, the allegations of a meeting in the complaint were
    more specific than in this case. However, Heritage does provide guidance as to the type of evidence
    from which a price fixing conspiracy may be inferred. See 
    id. at 429–30.
    Plaintiffs urge the court to decide this motion solely based on Vermont law. However, there
    is insufficient guidance in Vermont law to determine the antitrust issues raised in this case. 11 The
    court must look to federal substantive antitrust law for guidance in construing the VCPA. See 
    id. § 2453(b)
    (“It is the intent of the Legislature that in construing subsection (a) of this section, the
    courts of this State will be guided by the construction of similar terms contained in Section 5(a)(1)
    of the Federal Trade Commission Act as from time to time amended by the Federal Trade
    Commission and the courts of the United States.”);12 
    Heritage, 137 Vt. at 429
    –30 (relying on
    federal antitrust decisions). Therefore, the court will be guided by substantive federal antitrust law
    11
    As argued by plaintiffs, a literal reading of Heritage might suggest that an allegation of parallel pricing alone could
    be enough to survive a motion to dismiss. See Pls.’ Opp’n at 2, 13–15; 
    Heritage, 137 Vt. at 427
    –28 (“Parallel business
    behavior, although not itself illegal, is admissible circumstantial evidence from which the fact finder may infer
    agreement. . . . [U]niformity of price may be and has been considered some evidence tending to establish an illegal
    agreement.”). However, given the citation in Heritage of federal law to the contrary, as well as the practical result of
    allowing any complaint alleging mere parallel business pricing to proceed to discovery, such a literal interpretation
    cannot possibly be what the Supreme Court intended.
    12
    The statute refers to the Federal Trade Commission Act, 15 U.S.C.A. § 45, which prohibits “[u]nfair methods of
    competition . . . and unfair or deceptive acts or practices,” and not the Sherman Act, 15 U.S.C.A. § 1, which prohibits
    “[e]very contract, combination . . . , or conspiracy, in restraint of trade.” See Elkins v. Microsoft Corp., 
    174 Vt. 328
    ,
    335–37 (2002). However, the U.S. Supreme Court has held that any violation of the Sherman Act also violates the
    FTC Act. California Dental Ass’n v. Fed. Trade Comm’n, 
    526 U.S. 756
    , 762 (1999) (“The FTC Act’s prohibition of
    unfair competition and deceptive acts or practices, 15 U.S.C. § 45(a)(1), overlaps the scope of § 1 of the Sherman Act,
    15 U.S.C. § 1, aimed at prohibiting restraint of trade . . . .”); Fed. Trade Comm’n v. Indiana Fed’n of Dentists, 
    476 U.S. 447
    , 454 (1986) (“standard of ‘unfairness’ under the FTC Act . . . encompass[es] . . . practices that violate the
    Sherman Act and the other antitrust laws”); Fed. Trade Comm’n v. Cement Inst., 
    333 U.S. 683
    , 689–95 (1948).
    18
    in determining what inferences may be drawn from what facts. Given the low pleading standard,
    however, if this case presents a close call, the court will err on the side of denying the motion to
    dismiss. Bock, 
    2008 VT 81
    , ¶ 4.
    (1) Concious Parallelism and Plus Factors
    It is well settled that conscious parallelism is not in itself unlawful. 
    Heritage, 137 Vt. at 429
    –30; Brooke Grp. Ltd. v. Brown & Williamson Tobacco Corp., 
    509 U.S. 209
    , 227 (1993);
    Theatre Enterprises, Inc. v. Paramount Film Distrib. Corp., 
    346 U.S. 537
    , 540–41 (1954).
    Conscious parallelism has been described as a “phenomenon of oligopolistic markets in which
    firms ‘might in effect share monopoly power, setting their prices at a profit-maximizing,
    supracompetitive level by recognizing their shared economic interests and their interdependence
    with respect to price and output decisions.’” White v. R.M. Packer Co., 
    635 F.3d 571
    , 575 (1st Cir.
    2011) (quoting Brooke 
    Grp., 509 U.S. at 227
    ).13 “Each producer may independently decide that it
    can maximize its profits by matching one or more other producers’ price, on the hope that the
    market will be able to maintain high prices if the producers do not undercut one another.” 
    Id. Plaintiffs here
    do not argue that mere parallel behavior forms the basis for their claims, however.
    13
    The First Circuit has defined an “oligopolistic market” as follows:
    “An oligopoly market is one in which a few relatively large sellers account for the
    bulk of the output.” 2B Areeda, Hovenkamp, & Solow, Antitrust Law ¶ 404a, at
    9 (3d ed. 2007). By contrast to a competitive market, in which no single producer
    has the power to affect the market price, in an oligopolistic market each of the
    major sellers can affect the market price by changing its output. By contrast to a
    monopolized market, “no one firm can unilaterally determine market price by
    varying its output” because rivals are large enough to affect the market price by
    doing the same. 
    Id. at 10.
    As a result, “the distinctive characteristic of oligopoly
    is recognized interdependence among the leading firms: the profit-maximizing
    choice of price and output for one depends on the choices made by others.” 
    Id. White v.
    R.M. Packer Co., 
    635 F.3d 571
    , 576 n.4 (1st Cir. 2011); see also E.I. du Pont de Nemours & Co. v. F.T.C.,
    
    729 F.2d 128
    , 139 (2d Cir. 1984) (“The mere existence of an oligopolistic market structure in which a small group
    of manufacturers engage in consciously parallel pricing of an identical product does not violate the antitrust laws.”).
    19
    Instead, they claim that the parallel behavior is one of several facts that together provide
    circumstantial evidence of an agreement among defendants to fix prices.
    Because parallel pricing behavior may well be the result of independent, rational, and
    perfectly legal business conduct, plaintiffs must allege additional “plus factors” which suggest that
    the parallel pricing results from a price fixing agreement. See Apex Oil Co. v. DiMauro, 
    822 F.2d 246
    , 253–54 (2d Cir. 1987) (to infer a conspiracy from parallel pricing, “a plaintiff must show the
    existence of additional circumstances, often referred to as ‘plus’ factors, which, when viewed in
    conjunction[ ] with the parallel acts, can serve to allow a fact-finder to infer a conspiracy”); In re
    Ins. Brokerage Antitrust Litig., 
    618 F.3d 300
    , 323 (3d Cir. 2010) (“plaintiffs relying on parallel
    conduct must allege facts that, if true, would establish at least one ‘plus factor,’ since plus factors
    are, by definition, facts that ‘tend[ ] to ensure that courts punish concerted action—an actual
    agreement—instead of the unilateral, independent conduct of competitors.’”) (quoting In re Flat
    Glass Antitrust Litig., 
    385 F.3d 350
    , 360 (3d Cir. 2004)) (alteration in original). The plus factors
    serve to distinguish between behavior that results from an agreement and behavior that results from
    independent business conduct. Flat 
    Glass, 385 F.3d at 360
    (“plus factors” are “proxies for direct
    evidence of an agreement”).14
    Courts have disagreed over what constitutes a “plus factor” and how much weight
    particular plus factors should be given. The Third Circuit has observed that “[t]here is no finite
    set of such criteria; no exhaustive list exists.” 
    Id. However, that
    same court has broadly categorized
    14
    Even under pre-Twombly antitrust law, an allegation of parallel conduct alone has never been enough to defeat a
    motion to dismiss. The Twombly dissent acknowledges this. See 
    Twombly, 550 U.S. at 580
    n.6 (Stevens, J.,
    dissenting) (“For example, had the amended complaint in this case alleged only parallel conduct, it would not have
    made the required ‘showing.’ Similarly, had the pleadings contained only an allegation of agreement, without
    specifying the nature or object of that agreement, they would have been susceptible to the charge that they did not
    provide sufficient notice that the defendants may answer intelligently. Omissions of that sort instance the type of
    ‘bareness’ with which the Federal Rules are concerned.”) (citation omitted) (emphasis in original). There is no reason
    to suppose the Vermont Supreme Court would find a mere allegation of parallel conduct sufficient.
    20
    plus factors into three distinct groups: “(1) evidence that the defendant had a motive to enter into
    a price fixing conspiracy; (2) evidence that the defendant acted contrary to its interests; and (3)
    “evidence implying a traditional conspiracy.” 
    Id. The first
    two factors can be problematic, the Third Circuit explained, because they “largely
    restate the phenomenon of interdependence.” 
    Id. But they
    are still “important to a court's analysis,
    because their existence tends to eliminate the possibility of mistaking the workings of a
    competitive market . . . with interdependent, supracompetitive pricing.” 
    Id. at 361;
    see also 
    id. at 361
    n.12 (“Neither factor is strictly necessary . . . nor sufficient to conclude that sufficient proof
    of an agreement exists to preclude summary judgment, but it is relevant and courts should as a
    general matter consider it.”) (internal quotations omitted). With respect to the first factor, evidence
    that the defendant “had a motive to enter into a price fixing conspiracy” means “evidence that the
    industry is conducive to oligopolistic price fixing, either interdependently or through a more
    express form of collusion. In other words, it is ‘evidence that the structure of the market was such
    as to make secret price fixing feasible.’” 
    Id. at 360
    (quoting In re High Fructose Corn Syrup
    Antitrust Litigation, 
    295 F.3d 651
    , 655 (7th Cir.2002)). As to the second factor, evidence that the
    defendant “acted contrary to its interests” means “evidence of conduct that would be irrational
    assuming that the defendant operated in a competitive market.” 
    Id. at 360
    –61.15
    The Third Circuit considered the third factor most important, and stated that it would
    “generally be non-economic evidence ‘that there was an actual, manifest agreement not to
    compete.” 
    Id. at 361
    (quoting High Fructose Corn 
    Syrup, 295 F.3d at 661
    ). “That evidence may
    15
    “In a competitive industry, for example, a firm would cut its price with the hope of increasing its market share if its
    competitors were setting prices above marginal costs. Put differently, in analyzing this factor a court looks to ‘evidence
    that the market behaved in a noncompetitive manner.’” Flat 
    Glass, 385 F.3d at 361
    (quoting High Fructose Corn
    
    Syrup, 295 F.3d at 655
    ).
    21
    involve ‘customary indications of traditional conspiracy,’ or ‘proof that the defendants got together
    and exchanged assurances of common action or otherwise adopted a common plan even though
    no meetings, conversations, or exchanged documents are shown.’” 
    Id. (quoting Phillip
    E. Areeda
    & Herbert Hovenkamp, Antitrust Law ¶ 1434b, at 243 (2nd ed.2000)); see also In re Ins. Brokerage
    Antitrust Litig., 
    618 F.3d 300
    , 321–22 (3d Cir. 2010).16
    (2) Plus Factors Alleged by Plaintiffs
    Plaintiffs have alleged parallel pricing and a number of “plus factors” from which, they
    argue, one can infer a conspiracy among defendants to fix retail and wholesale gasoline prices in
    the class area. For purposes of organization, the court has categorized the allegations into three
    16
    Courts and commentators have organized and described “plus factors” in numerous ways. For example, one
    commentator has outlined the “chief” plus factors as follows:
    • Actions contrary to each defendant’s self-interest unless pursued as part of a
    collective plan.
    • Phenomena that can be explained rationally only as the result of concerted
    action.
    • Evidence that the defendants created the opportunity for regular communication.
    • Industry performance data, such as extraordinary profits, that suggest successful
    coordination.
    • The absence of a plausible, legitimate business rationale for suspicious conduct
    (such as certain communications with rivals) or the presentation of contrived
    rationales for certain conduct.
    W. Kovacic, et. al., Plus Factors and Agreement in Antitrust Law, 
    110 Mich. L
    . Rev. 393, 405–06 (2011). Another
    commentator has written that the plus factor “most often considered” by courts in determining whether parallel
    behavior is the result of an agreement is the “business-justifications test.” M. Vaska, Conscious Parallelism and Price
    Fixing: Defining the Boundary, 52 U. Chi. L. Rev. 508, 509 (1985). Under that test, “a price-fixing agreement may
    be inferred from parallel conduct if firms cannot show legitimate independent business reasons for engaging in such
    practices.” 
    Id. See also
    In re Travel Agent Comm’n Antitrust Litig., 
    583 F.3d 896
    , 907 (6th Cir. 2009) (“We concluded
    the following ‘plus factors’ were important when evaluating circumstantial evidence of concerted action: ‘(1) whether
    the defendants' actions, if taken independently, would be contrary to their economic self-interest; (2) whether
    defendants have been uniform in their actions; (3) whether defendants have exchanged or have had the opportunity to
    exchange information relative to the alleged conspiracy; and (4) whether defendants have a common motive to
    conspire. Ordinarily, an affirmative answer to the first of these factors will consistently tend to exclude the likelihood
    of independent conduct.’”) (quoting Re/Max Int’l, Inc. v. Realty One, Inc., 
    173 F.3d 995
    , 1009 (6th Cir. 1999)); E.I.
    du Pont de Nemours & Co. v. F.T.C., 
    729 F.2d 128
    , 140 n.10 (2d Cir. 1984) (“The ‘plus factor’ may be conduct that
    is contrary to the defendants’ independent self-interest, the presence or absence of a strong motive on a defendants’
    part to enter an alleged conspiracy, or the artificial standardization of products . . . .”) (internal citations omitted).
    22
    broad groups based on how they are presented in the complaint: (1) product/market structure, (2)
    parallel pricing and behavior, and (3) barriers to entry.
    i.   Allegations Concerning Product/Market Structure
    As to the product, plaintiffs allege that unleaded gasoline is a necessary commodity, and
    no other fuel type is a substitute for such gasoline used in automobiles. See In re High Fructose
    Corn Syrup Antitrust Litig., 
    295 F.3d 651
    , 657 (7th Cir. 2002) (Posner, J.) (“no close substitutes”
    for high fructose corn syrup). The demand for gasoline is highly inelastic and thus changes little
    in response to price changes. See White v. R.M. Packer Co., 
    635 F.3d 571
    , 582 (1st Cir. 2011)
    (“High barriers to entry and inelastic demand are two hallmarks of oligopolistic markets
    susceptible to successful parallel pricing practices, but neither helps to distinguish between
    agreement and mere conscious parallelism as the root cause of those practices.”).
    Regarding the geographic market, plaintiffs allege that gas stations and drivers that
    purchase gas (either through wholesale or retail) from defendants in the class area cannot
    reasonably and cost-effectively turn to areas of supply outside the class area. The cost and time of
    seeking gas from outside the class area outweighs any benefit from lower prices.
    Plaintiffs also allege a highly concentrated market, where defendants have a 67 percent
    market share of the wholesale market, and own or control at least 64 percent of all class area gas
    stations. Compl. ¶ 6. Because of their control of the wholesale market, plaintiffs allege defendants
    also control retail pricing at independent stations. 
    Id. Other courts
    have found that a highly
    concentrated market makes price fixing more feasible. See In re Text Messaging Antitrust Litig. ,
    
    630 F.3d 622
    , 628 (7th Cir. 2010) (four defendants controlled 90 percent of text messaging
    market); Starr v. Sony BMG Music Entm’t, 
    592 F.3d 314
    , 323–24 (2d Cir. 2010) (defendants
    controlled over 80% of digital music sold to end purchasers in U.S.); see also 
    id. (citing 7
    Phillip
    23
    R. Areeda and Herbert Hovenkamp, Antitrust Law § 1431a (2d ed. 2003) (“[E]mpirical studies
    considering many industries have suggested that noncompetitive pricing [that may be the result of
    price coordination] is likely to appear when the four leading firms account for some 50 to 80
    percent of the market.”) (alterations in original); High Fructose Corn 
    Syrup, 295 F.3d at 656
    (five
    defendants accounted for 90 percent of product sales).
    However, a concentrated market, by itself, could also demonstrate mere parallel conduct
    in an oligopolistic market. As one court has observed:
    A firm in a concentrated industry typically has reason to decide
    (individually) to copy an industry leader. After all, a higher-than-
    leader’s price might lead a customer to buy elsewhere, while a
    lower-than-leader’s price might simply lead competitors to match
    the lower price, reducing profits for all. One does not need an
    agreement to bring about this kind of follow-the-leader effect in a
    concentrated industry.
    Reserve Supply Corp. v. Owens–Corning Fiberglas Corp., 
    971 F.2d 37
    , 53 (7th Cir.1992); see also
    In re Travel Agent Comm’n Antitrust Litig., 
    583 F.3d 896
    , 910 (6th Cir. 2009) (holding that each
    defendant’s decision to match a new commission cut was arguably a “reasoned, prudent business
    decision”). Plaintiffs’ allegations here about the product and the market structure make price-fixing
    feasible in the class market, but by themselves are not enough to defeat the motion to dismiss.                    17
    ii.    Allegations Concerning Parallel Pricing and Behavior
    Plaintiffs allege that retail prices in the class area are inexplicably and persistently higher
    than elsewhere in the State, such as Middlebury and Rutland, and other areas of the northeast and
    17
    Champlain Oil also points out that defendants are only four of the six major gas wholesalers in the class area. The
    complaint does not explain why the other two wholesalers did not take market share by pricing at allegedly competitive
    levels. This, Champlain Oil contends, demonstrates that higher prices are more likely explained by conscious
    parallelism rather than a conspiracy to fix prices. However, this fact does not necessarily negate an inference of a
    price-fixing agreement. It is entirely possible that the two non-party wholesalers and/or those stations they supply
    independently imitated defendants’ allegedly fixed prices. In any event, as the court has already stated, the fact of a
    concentrated market does not by itself suggest a price-fixing conspiracy.
    24
    the United States. 18 These prices have allegedly been nearly identical and moved in lockstep
    fashion among defendants. Further, they allege that defendants have earned “abnormal and
    exorbitant” gross wholesale and retail profits, often in the top 10 of 450 gasoline markets measured
    in the United States. Plaintiffs allege that no rational explanation has been offered for such high
    prices and profits.19
    Of course, parallel pricing alone is insufficient to infer a price fixing conspiracy. Plaintiffs
    allege additional facts, some of which move them closer to a context that suggests a conspiracy.
    First, they allege that retail prices have not been logically related to terminal rack costs. According
    to plaintiffs, prices have repeatedly increased or remained unchanged in times of declining cost,
    increased when costs have not changed, and decreased at a disproportionately smaller amount and
    pace than the decline in costs. See Starr v. Sony BMG Music Entm’t, 
    592 F.3d 314
    , 323–24 (2d
    Cir. 2010) (allegation that none of defendants reduced prices for Internet music despite dramatic
    18
    Defendants argue that plaintiffs have not alleged that Rutland is an appropriate comparable market. Though
    plaintiffs’ attorney stated at oral argument that both the class area and Rutland County are oligopolistic markets and
    insisted that plaintiffs had made that specific allegation in their complaint, see Transcript at 38:4–19, the complaint
    does not contain such a specific allegation. The closest the complaint comes to alleging that Rutland is a comparable
    market is in Paragraph 64 (“Profit margins realized by Defendants in the Class Area exceeded the margins realized by
    comparable gas stations outside of the Class Area within comparative markets in the State of Vermont and throughout
    the United States.”), Paragraph 68 (“There is little justification for the price differential for gasoline between the Class
    Area and the City of Rutland. Major costs . . . vary little or not at all. To the extent some costs in Rutland are lower .
    . . , those difference cannot explain the price differential.) and in Paragraph 70 (“There is no competitive market
    explanation for the magnitude and substantial duration of the retail price differentials between Chittenden and Rutland
    during periods of declining costs.”). However, this does not doom plaintiffs’ complaint. There is a clear implication
    in the complaint of an apples-to-apples comparison. Moreover, the complaint alleges that the class area has higher
    prices than not only Rutland, but other areas of Vermont, the Northeast, and the country.
    19
    With regard to parallel pricing behavior, defendants argue that the FTC document relied upon by plaintiffs in their
    complaint undercuts their allegations. Specifically, R.L. Vallee argues that the FTC data does not show excessive
    pricing or profit-taking, but instead shows that prices were within the predicted range for all but a few weeks. See Ex.
    A to R.L.’s Vallee’s Reply. Indeed, the FTC data purportedly shows that from the period between January 2010 and
    June 2012, gas prices in Burlington, Vermont were within the “expected range” except for the last four weeks. See 
    id. However, this
    is not the only allegation of parallel pricing behavior offered by plaintiffs. They allege unreasonably
    high retail prices, wholesale prices, and profits throughout the class period. Presumably, they will offer evidence
    supporting those allegations during discovery. The FTC chart covers only part of the class period. Furthermore, it is
    unclear from the chart exactly how the FTC determined the “expected range.” The FTC chart does not meaningfully
    undermine plaintiffs’ allegations.
    25
    cost reductions, taken together with other allegations, placed parallel conduct in context that
    suggested price-fixing agreement); In re Text Messaging Antitrust Litig., 
    630 F.3d 622
    , 628 (7th
    Cir. 2010) (Posner, J.) (complaint alleged that “in the face of steeply falling costs, the defendants
    increased their prices”).20
    Second, defendants have allegedly maintained their wholesale and retail market shares
    despite numerous opportunities to compete on price to acquire market share. Evidence of stable
    market shares suggests anticompetitive conduct, because such stability “is just what one would
    expect of a group of sellers who are all charging the same prices for a uniform product and trying
    to keep everyone happy by maintaining the relative sales positions of the group’s members.” High
    Fructose Corn Syrup Antitrust 
    Litig., 295 F.3d at 659
    (7th Cir. 2002); see also White v. R.M.
    Packer Co., 
    635 F.3d 571
    , 582 (“stable market shares over time may suggest in some factual
    contexts that the firms ‘eliminated competition[] among themselves”) (quoting R. Posner, Antitrust
    Law 79 (2d ed. 2001)).
    Third, and perhaps most damning to defendants, is the allegation that they temporarily
    reduced their prices and profit margins before August 2012 and January 2013 legislative hearings
    investigating high gas prices in northwestern Vermont, despite rising costs at the time. If true, as
    the court must assume for purposes of this motion, the timing is highly suspicious and suggests an
    agreement to temporarily reduce prices in order to mask high prices charged at other times. The
    fact that defendants did so despite rising costs—again, as the court must assume to be true—further
    suggests a conspiracy. See 
    Starr, 592 F.3d at 323
    –24; Text 
    Messaging, 630 F.3d at 628
    .
    20
    As Judge Posner further explained, “[t]his is anomalous behavior because falling costs increase a seller’s profit
    margin at the existing price, motivating him, in the absence of agreement, to red uce his price slightly in order to take
    business from his competitors, and certainly not to increase his price.” Text 
    Messaging, 630 F.3d at 628
    .
    26
    Plaintiffs also allege that defendants had the opportunity to meet and conspire through
    membership in the Vermont Petroleum Association, which held regular trade association meetings
    and an annual golf tournament. The court deems this to be of limited persuasive value in
    determining whether a conspiracy can be inferred from the allegations. Virtually any profession
    like that of defendants has a trade association which holds meetings and other events. Mere
    membership in the Vermont Petroleum Association demonstrates nothing. As other cases have
    demonstrated, something more—like specific dates and topics covered at meetings—is generally
    necessary for trade association membership or communications among defendants to be a plus
    factor. Compare Text 
    Messaging, 630 F.3d at 628
    (complaint sufficiently pled price-fixing where
    it alleged that, among other allegations, “defendants belonged to a trade association and exchanged
    price information directly at association meetings” and “met with each other in an elite ‘leadership
    council’ within the association . . . [whose] stated mission was to urge its members to substitute
    ‘co-opetition’ for competition”), Apex Oil Co. v. DiMauro, 
    822 F.2d 246
    , 255–58 (2d Cir. 1987)
    (reasonable inference could be drawn that notebook entries memorializing telephone conversations
    between defendants evidenced an agreement), and In re Static Random Access Memory (SRAM)
    Antitrust Litig., 
    580 F. Supp. 2d 896
    , 903 (N.D. Cal. 2008) (where complaint cited specific email
    communications between defendants that suggested conspiracy, court noted that “allegations
    regarding [d]efendants’ participation in various trade organizations . . . cannot alone support
    Plaintiffs’ claims, but such participation demonstrates how and when [d]efendants had
    opportunities to exchange information or make agreements”), with Mayor and City Council of
    Baltimore v. Citigroup, Inc., 
    709 F.3d 129
    , 139–40 (2d Cir. 2013) (rejecting plaintiffs’ allegation
    of “specific communications” between defendants where most communications alleged were
    internal to individual defendants, and the only two actual communications between competitors
    27
    were “vague references to isolated discussions among only three defendants”), and In re Graphics
    Processing Units Antitrust Litig., 
    527 F. Supp. 2d 1011
    , 1023 (N.D. Cal. 2007) (“Attendance at
    industry trade shows and events is presumed legitimate and is not a basis from which to infer a
    conspiracy, without more.”) (citing In re Citric Acid Litig., 
    191 F.3d 1090
    , 1098 (9th Cir.1999)).
    That defendants collectively had one agent who represented them at legislative hearings is
    similarly unavailing. That a group of businesses would have common legislative interests does not
    support any untoward conspiracy.
    One additional allegation offers further support for the inference of a conspiracy: that of
    defendants’ “pretextual” or “plainly false” explanations for pricing behavior, consisting generally
    of testimony presented at legislative hearings conducted to investigate high gas prices in
    northwestern Vermont. 21 According to the complaint, defendants claimed they did not make a
    profit, or that they lost money on gasoline for substantial periods within the class period. Compl.
    ¶¶ 7, 75, 80–81. Defendants allegedly tried to confuse the issue at the legislative hearings by
    interjecting: (1) factors that apply throughout Vermont; (2) irrelevant comparisons between
    Vermont and other states; and (3) other “nonsensical red-herrings” that could not have explained
    the high price of gasoline within the class area. 
    Id. ¶ 82.
    Plaintiffs allege this was a “blatant attempt
    at misdirection” to conceal ongoing price coordination. 
    Id. ¶ 83.
    Defendants proffered several justifications for high gas prices at the hearings, but plaintiffs
    allege none of them explain the high price of unleaded gasoline in the class area, and only further
    demonstrate that defendants engaged in a price-fixing conspiracy. 
    Id. ¶¶ 75,
    80–87. The lack of an
    21
    R.L. Vallee argues that whether the legislative testimony is admissible as evidence of intent to conceal a conspiracy
    depends upon some initial pleading of facts to show the testimony’s falsity, which it claims plaintiffs have not done.
    See R.L. Vallee’s Reply at 18. However, plaintiffs have pled that, for various reasons, defendants’ testimony does not
    provide an explanation for the high gas prices, which was the purpose of the legislative hearings. See Compl. ¶¶ 80–
    87. Additionally, plaintiffs’ pleading of excessive profits undermines defendants’ statement that they were losing
    money. 
    Id. ¶ 63.
    The court deems that sufficient.
    28
    explanation for high gas prices is itself significant, and the lack of a rational explanation given the
    opportunity to present one even more so. In one federal case, the Second Circuit held that plaintiffs
    failed to plead additional facts beyond mere parallel conduct to plausibly suggest an agreement
    where defendants’ “en masse flight from a collapsing market in which they had significant
    downside exposure[ ]made perfect business sense. . . . [A]bandoning bad investments was not just
    a rational business decision, but the only rational business decision.” Mayor of 
    Baltimore, 709 F.3d at 138
    (italics and emphasis in original). Here, in contrast, there is no clear rational
    explanation for the high gas prices that would counter the inference of a price-fixing agreement as
    opposed to rational, legitimate, and independent parallel conduct. 22
    iii.    Allegations Concerning Barriers to Entry
    Plaintiffs allege several so-called “barriers to entry” which, they claim, also suggest a price-
    fixing conspiracy. Most of these allegations, however, add nothing to their argument. They make
    vague reference to a need to obtain environmental permits, legal limitations on the number of gas
    stations in the class area, the cost and complexity of gasoline storage and operation of stations, and
    defendants’ “threats” against anyone who attempts to open a competing gas station. However, they
    22
    The court emphasizes that it is not placing a burden on defendants to produce an explanation for parallel pricing at
    the pleading stage. Rather, the court merely recognizes, as other courts have, that the existence or absence of an
    obvious alternative explanation for the parallelism that suggests independent conduct rather than an illegal agreement
    is an important factor. See In re Ins. Brokerage Antitrust Litig., 
    618 F.3d 300
    , 322–23 (3d Cir. 2010) (quoting
    
    Twombly, 550 U.S. at 567
    ) (“allegations of conspiracy are deficient if there are ‘obvious alternative explanation[s]’
    for the facts alleged”); In re Travel Agent Comm’n Antitrust Litig. (“Tam Travel”), 
    583 F.3d 896
    , 908–09 (6th Cir.
    2009) (airlines’ historical failures at independently cutting commission rates without prior agreements with other
    airlines did not suggest collusion, because defendants offered a “reasonable, alternative explanation”: each airline
    could have reasonably calculated that a successful commission cut would yield greater net revenue); LaFlamme v.
    Societe Air France, 
    702 F. Supp. 2d 136
    , 151–52 (E.D.N.Y. 2010) (“rapidly rising jet fuel prices” provided an obvious
    independent explanation for the alleged parallel behavior); In re Graphics Processing Units Antitrust Litigation, 
    527 F. Supp. 2d 1011
    , 1022 (N.D. Cal. 2007) (allegations of parallel conduct were equally consistent with conspiracy and
    lawful conduct where certain characteristic of chip industry provided “independent innocent explanation” for
    conduct); Cf. Interstate Circuit v. United States, 
    306 U.S. 208
    , 224 (1939) (defendant’s letter provided evidence of
    conspiracy, particularly because defendants could offer no alternative reason for parallel pricing demands).
    29
    include no additional detail or facts explaining the nature of these allegations or how these operate
    to prevent entry into the market. Without more context, those allegations are simply insufficient.
    Other alleged barriers to entry are more fact-specific, but do not suggest a price-fixing
    conspiracy in the class area. For example, plaintiffs allege that defendants have “frequently”
    acquired real property on which they imposed deed restrictions barring future use as gas stations
    to further limit competition or dilution of the market share. 
    Id. ¶ 7.
    However, the only examples
    are actions solely by R.L. Vallee in Plainfield and St. Johnsbury, outside of the class area. 
    Id. ¶¶ 52,
    54. It is difficult to see how those particular activities, if true, support an inference of a
    conspiracy to fix prices between the four defendants in the class area.
    Another allegation is that defendants misused Vermont environmental laws to obstruct the
    entry of low-cost gasoline providers and to extract unreasonable covenants that prevent or limit
    competition. 
    Id. ¶ 7.
    Only two examples are provided. First, in 2010 R.L. Vallee opposed
    Walmart’s bid to build a discount store in Franklin County until it was written into the permit that
    “there shall be no sale of gasoline for automobiles.” 
    Id. ¶ 50.
    Second, R.L. Vallee has partnered
    with Wesco since 2007 to oppose Costco’s plans to build a filling station in Colchester, Vermont.
    
    Id. ¶ 51.
    However, it is perfectly reasonable for a business to try independently to discourage
    competitors; such conduct does not necessarily show a conspiracy. Furthermore, the Walmart
    opposition was action taken solely by R.L. Vallee, while the Costco opposition involved only two
    of the four defendants. The court deems these allegations to be of very limited persuasive value. 23
    (3) Analysis
    In determining whether plaintiffs have adequately pled facts from which a price-fixing
    conspiracy could be inferred, the court must examine the allegations in the complaint as a whole.
    23
    Plaintiffs allege one other example involving a new filling station in Plainfield, outside of the class area. 
    Id. ¶ 53.
    Because it is outside of the class area, it has no relevance to an alleged price-fixing conspiracy inside the class area.
    30
    Plaintiffs have alleged parallel pricing, as well as product and market structure factors
    demonstrating that the class area was conducive to a price-fixing conspiracy. Those allegations
    alone are insufficient because they merely demonstrate an oligopolistic market. However,
    plaintiffs also allege certain plus factors which suggest that the parallel conduct might have
    resulted from an agreement and is not merely consistent with independent action. The discrepancy
    between retail prices and terminal rack costs, the temporary price reductions before the legislative
    hearings at a time of rising costs, and the lack of a rational explanation for the pricing behavior at
    the legislative hearings, when considered together with the parallel pricing and market structure,
    suggest a price-fixing agreement.
    Defendants claim that plaintiffs must identify the specific time, place, or person related to
    the conspiracy allegation. This is incorrect, even under the post-Twombly federal pleading
    standard. The Second Circuit has interpreted Twombly as not requiring such specificity where the
    claim of agreement rests on parallel conduct. See 
    Starr, 592 F.3d at 325
    (citing 
    Twombly, 550 U.S. at 565
    n.10); see also Allen v. Dairy Farmers of Am., Inc., 
    748 F. Supp. 2d 323
    , 333 n.2 (D. Vt.
    2010). Instead, allegations of parallel conduct “must be placed in a context that raises a suggestion
    of a preceding agreement, not merely parallel conduct that could just as well be independent
    action.” 
    Starr, 592 F.3d at 322
    (citing 
    Twombly, 550 U.S. at 557
    ). Examples of a parallel conduct
    allegation that would suffice under this standard include “parallel behavior that would probably
    not result from chance, coincidence, independent responses to common stimuli, or mere
    interdependence unaided by an advance understanding among the parties.” 
    Id. (citing Twombly
    at
    556 n.4).
    Defendants, and particularly R.L. Vallee, also repeatedly point to footnote six in Vallee’s
    December 11th reply memorandum, where Vallee cites nine federal antitrust cases that were,
    31
    according to Vallee, “dismissed at the pleading stage because they suffered from the same
    deficiency as Plaintiffs’ Complaint: they failed to allege facts supporting the inference that an
    unlawful agreement among competitors to fix prices, rather than legitimate business behavior, was
    responsible for parallel market activity.” R.L. Vallee’s Reply at 9 n.6 (citing SD3, LLC v. Black
    & Decker (U.S.) Inc., 
    801 F.3d 412
    (4th Cir. 2015); Mayor of Baltimore, 
    709 F.3d 192
    ; Insurance
    Brokerage, 
    618 F.3d 300
    ; In re Travel Agent Comm’n Antitrust Litig. (“Tam Travel”), 
    583 F.3d 896
    (6th Cir. 2009); Hu v. Huey, 325 Fed. Appx. 436 (7th Cir. 2009); Allen v. Dairy Farmers of
    America, Inc., 
    748 F. Supp. 2d 323
    (D. Vt. 2010); LaFlamme v. Societe Air France, 
    702 F. Supp. 2d
    136 (E.D.N.Y. 2010); In re Static Random Access Memory Antitrust Litigation, 
    580 F. Supp. 2d 896
    (N.D. Cal. 2008); In re Graphics Processing Units Antitrust Litigation, 
    527 F. Supp. 2d 1011
    (N.D. Cal. 2007)).
    While those cases provide guidance as to what allegations can be used as “plus factors”
    from which an inference of a conspiracy can be drawn, they were all decided under the federal,
    post-Twombly pleading standard. Moreover, the cases are inconsistent and impossible to
    harmonize. In any case, each is fact-specific and provides no broad guidance here. For instance,
    while some of the cited cases observe that meetings between defendants must be alleged with some
    level of specificity in order to suggest a conspiracy, see 
    SD3, 801 F.3d at 429
    –30; Mayor of
    
    Baltimore, 709 F.3d at 139
    –40; Tam 
    Travel, 583 F.3d at 910
    –11; LaFlamme, 
    702 F. Supp. 2d
    at
    147–48, an allegation of meetings is not strictly necessary to survive a 12(b)(6) motion, nor is it
    even necessary to allege a specific time or place of the conspiracy. See 
    Starr, 592 F.3d at 325
    .
    Defendants also point to pre-Twombly federal cases in an attempt to show that even under
    our lower pleading standard, plaintiffs have failed to adequately allege a conspiracy to fix prices.
    In Estate Construction. Co. v. Miller & Smith Holding Co., the Fourth Circuit held that dismissal
    32
    of an antritrust conspiracy complaint was appropriate where the plaintiffs failed to provide “any
    factual support” for their allegations of a conspiracy. 
    14 F.3d 213
    , 221 (4th Cir. 1994). The
    complaint there, however, was entirely conclusory, stating no facts and only legal conclusions.
    Id.24
    Lombard’s, Inc. v. Prince Mfg., Inc., 
    753 F.2d 974
    , 975 (11th Cir. 1985) also involved an
    entirely conclusory complaint. Though notice pleading was all that was required for a valid
    antitrust complaint in that case, “[n]evertheless, enough data must be pleaded so that each element
    of the alleged antitrust violation can be properly identified.” 
    Id. (quotations omitted).
    The
    complaint in Lombard’s stated only a conclusory allegation that there was a conspiracy in violation
    of the Sherman Act, and Prince was the only defendant named. 
    Id. “Thus not
    only are no facts
    alleged to demonstrate the conspiracy but the specific participants of the conspiracy are not even
    identified. Such pleading is inadequate to give the defendant fair notice of Lombard’s claim.” Id.25
    24
    The complaint provided:
    Providence combined and/or conspired with the Miller & Smith defendants,
    Gordon V. Smith, Calloway, Conner, Jack B. Conner Associates, Inc. and others
    to restrain trade unreasonably in the real estate development business in the
    Washington, D.C. metropolitan area by combining and/or conspiring to deprive
    the Pattersons of The Property, cause The Property to be sold in foreclosure at a
    price that would leave the Pattersons with no assets, and otherwise to drive them
    and Estate Construction out of the real estate development business in the
    Washington, D.C. metropolitan area. The combination and/or conspiracy
    produced adverse, anticompetitive effects within the relevant prod uct and
    geographic market. The objects and conduct of the combination and/or conspiracy
    were illegal.
    Estate 
    Constr., 14 F.3d at 221
    n.15.
    25
    The relevant paragraphs of the complaint in Lombard’s provide:
    10. Upon information and belief, PRINCE, together with PRINCE dealers and
    others at this time unknown to LOMBARD’S, conspired to maintain the resale
    prices of the “Prince Precision Graphite,” the “Prince J/R Pro” and the “Prince
    Magnesium Pro” tennis racquets and terminate price-cutters. In furtherance of that
    conspiracy, and in response to dealer complaints, PRINCE has prevented
    LOMBARD’S from making wholesale and mail order sales of the three (3) new
    tennis racquets by refusing to fill LOMBARD’S purchase orders for these new
    tennis racquets.
    33
    Defendants also point to In re Currency Conversion Fee Antitrust Litigation as an example
    of a sufficiently pled antitrust complaint under the pre-Twombly federal pleading standard. In that
    case, though the parallel conduct by MasterCard and VISA in establishing currency conversion
    fees was not enough by itself to infer an antitrust conspiracy, plaintiffs also alleged plus factors
    which prevented dismissal. 
    265 F. Supp. 2d 385
    , 418–19 (S.D.N.Y. 2003). Those plus factors
    included allegations that certain fees were against the defendants’ economic self-interest absent
    collusion, a dual governance structure facilitated the conspiracy, and the actions of one
    organization’s board were disseminated to members of both organizations. 
    Id. (Thus, “each
    of the
    associations is a fishbowl and officers and board members are aware of what the other is doing,
    much more so than in the normal corporate environment.”) 
    Id. Another example
    of a sufficiently
    pled antitrust complaint is In re Mid-Atlantic Toyota Antitrust Litigation, 
    525 F. Supp. 1265
    , 1280–
    81 (D. Md. 1981), where the plaintiff “carefully documented a series of meetings . . . includ[ing]
    the persons in attendance . . . , the topics discussed, and the impact these meetings had on the
    alleged conspiracy . . . .”
    Defendants are correct that plaintiffs’ “plus factor” allegations in this case are not as strong
    as those in Currency Conversion or Mid-Atlantic. On the other hand, plaintiffs’ allegations are not
    as “bare bones” as those offered in Estate Construction and Lombard’s. Unlike Lombard’s, which
    failed to specify the participants in the conspiracy, plaintiffs here specify the four named
    11. Upon information and belief, PRINCE, together and with PRINCE dealers
    and others at this time unknown to LOMBARD’S, have attempted, and are now
    attempting, to prevent LOMBARD’S from making wholesale and mail order sales
    of the “Prince Precision Graphite,” the “Prince J/R Pro” and the “Prince
    Magnesium Pro” tennis racquets not to achieve any legitimate business objectives,
    but for the sole purpose of unlawfully preventing LOMBARD’S from engaging
    in intrabrand price competition with other dealers in those same tennis racquets.
    
    Lombard’s, 753 F.2d at 975
    .
    34
    defendants as the participants. Furthermore, unlike the Estate Construction complaint which
    “lack[ed] completely any allegations of communications, meetings, or other means through which
    one might infer the existence of a conspiracy,” plaintiffs here allege price increases at a time of
    declining costs, price changes immediately before legislative hearings to investigate high gas
    prices, and the lack of a rational explanation for the high gas prices. Considering those factors
    along with the allegations of parallel pricing behavior and a market structure and product that make
    price-fixing feasible, plaintiffs’ complaint offers something more than a mere conclusory
    allegation of a price-fixing conspiracy.
    In essence, defendants argue that because there may well be a perfectly legitimate
    explanation for all of the facts alleged by plaintiffs, the complaint is insufficient. The court
    concludes that this is not the law at the pleading stage. Instead, if the allegations could also be
    explained by a tacit agreement to fix prices, the complaint is sufficient. See, e.g., 
    Heritage, 137 Vt. at 430
    (evidence compels neither inference of price-fixing nor “an inference of no agreement”);
    
    SD3, 801 F.3d at 425
    (“[I]t is not our task at the motion-to-dismiss stage to determine whether a
    lawful alternative explanation appear[s] more likely from the facts of the complaint. Post-
    Twombly appellate courts have often been called upon to correct district courts that mistakenly
    engaged in this sort of premature weighing exercise in antitrust cases.”) (internal citation omitted);
    
    Starr, 592 F.3d at 325
    (allegations adequate at pleading stage if they “suggest” that an agreement
    was made).26
    This is a motion to dismiss, based solely upon allegations. It could be that no evidence
    exists that reasonably supports the allegations. It is possible that discovery will turn up insufficient
    26
    As one treatise notes, Twombly cannot mean “that the plaintiff must disprove all nonconspiratorial explanations for
    the defendants’ conduct,” even at the summary judgment stage. P. Areeda & H. Hovenkamp, Fundamentals of
    Antitrust Law § 14.03[B] at 14-25 (4th ed. 2015 supp.).
    35
    evidence to support plaintiffs’ claims, and the case will not survive summary judgment. However,
    that is not the question to be resolved here. 
    Starr, 592 F.3d at 329
    (Newman, J., concurring) (“Even
    in those contexts in which an allegation of parallel conduct will not suffice to take an antitrust
    plaintiff’s case to the jury, it will sometimes suffice to overcome a motion to dismiss and permit
    some discovery . . . .”). Plaintiffs’ allegations of parallel conduct and plus factors are enough to
    survive a 12(b)(6) motion to dismiss under Vermont’s “exceedingly low” pleading standard.
    V.      Unjust Enrichment
    Unjust enrichment rests on the principle that one should “not be allowed to enrich himself
    unjustly at the expense of another.” Shattuck v. Peck, 
    2013 VT 1
    , ¶ 11, 
    193 Vt. 123
    . “[T]he inquiry
    is whether, in light of the totality of circumstances, it is against equity and good conscience to
    allow [a party] to retain what is sought to be recovered. . . . It must be a realistic determination
    based on a broad view of the human setting involved.” 
    Id. (quoting Weed
    v. Weed, 
    2008 VT 121
    ,
    ¶ 17, 
    185 Vt. 83
    ). Thus, unjust enrichment is present only if: “(1) a benefit was conferred on
    defendant; (2) defendant accepted the benefit; and (3) defendant retained the benefit under such
    circumstances that it would be inequitable for defendant not to compensate plaintiff for its value.”
    Kellogg v. Shushereba, 
    2013 VT 76
    , ¶ 31, 
    194 Vt. 446
    , 463 (quoting Center v. Mad River Corp.,
    
    151 Vt. 408
    , 412 (1989)) (alterations in original).
    Plaintiffs allege that during the class period, defendants’ price-fixing conspiracy resulted
    in plaintiffs paying artificially inflated prices for unleaded gasoline, and that defendants have
    retained the benefit of those excess profits. See Compl. ¶¶ 4, 7, 10, 16, 34, 56–75, 106–108.
    Defendants contend that plaintiffs’ unjust enrichment claim fails because there is no allegation that
    defendants did not “compensate” or “pay” plaintiffs for the benefit they received, “i.e., that
    [d]efendants did not give [p]laintiffs gasoline in exchange for money.” R.L. Vallee’s Mot. to
    36
    Dismiss at 31. To support this argument, defendants quote Ray Reilly’s Tire Mart, Inc. v. F.P.
    Elnicki, Inc., 
    149 Vt. 37
    , 39 (1987), which states that “[t]he retention of a benefit is not unjust
    where defendants have paid for it.”
    The issue here, however, is whether the amount plaintiffs paid for the product was
    unreasonably high and thus whether defendants obtained a greater benefit than the value of the
    product. See, e.g., In re Processed Egg Products Antitrust Litig., 
    851 F. Supp. 2d 867
    , 927 (E.D.
    Pa. 2012) (plaintiffs sufficiently alleged that purchasers had conferred benefit on defendants since
    any purchase of eggs at artificially inflated prices stemming from price-fixing conspiracy “allowed
    [d]efendants to obtain the benefit of ‘increased revenues and profits from their sales of eggs’”); In
    re TFT-LCD (Flat Panel) Antitrust Litig., 
    599 F. Supp. 2d 1179
    , 1190 (N.D. Cal. 2009) (plaintiffs
    alleged that they conferred benefit on defendants by paying higher prices for LCD products than
    they would have in absence of alleged price-fixing conspiracy).
    Defendants also claim that the unjust enrichment claim fails because plaintiffs have failed
    to adequately allege a price-fixing conspiracy. In light of the court’s resolution of the price-fixing
    claims above, the court rejects defendants’ argument. See generally D. Karon, Undoing the
    Otherwise Perfect Crime - Applying Unjust Enrichment to Consumer Price-Fixing Claims, 
    108 W. Va. L
    . Rev. 395, 431 (2005) (arguing that unjust enrichment always has applied to situations
    like consumer price-fixing claims).
    However, the statute of limitations issue addressed above applies equally to the unjust
    enrichment claim. See Stankiewicz v. Estate of LaRose, 
    151 Vt. 453
    , 456 (1989) (six-year statute
    of limitations under 12 V.S.A. § 511 applies to unjust enrichment claim). Plaintiffs may not
    proceed on any unjust enrichment which may have occurred before June 22, 2009.
    Order
    37
    Defendants’ motions to dismiss are granted in part and denied in part. The motions are
    granted on statute of limitations grounds with respect to the period before June 22, 2009. They are
    denied in all other respects. The parties are directed to submit a proposed discovery schedule by
    May 24.
    Dated at Burlington this 7th day of May, 2016.
    _____________________________
    Helen M. Toor
    Superior Court Judge
    38
    

Document Info

Docket Number: 617

Filed Date: 5/6/2016

Precedential Status: Precedential

Modified Date: 4/24/2018

Authorities (44)

White v. RM Packer Co., Inc. , 635 F.3d 571 ( 2011 )

Lombard's, Inc. v. Prince Manufacturing, Inc. And ... , 753 F.2d 974 ( 1985 )

E.I. Du Pont De Nemours & Company v. Federal Trade ... , 729 F.2d 128 ( 1984 )

Starr v. Sony BMG Music Entertainment , 592 F.3d 314 ( 2010 )

Morton's Market v. Gustafson's , 198 F.3d 823 ( 1999 )

state-of-new-york-v-hendrickson-brothers-inc-amfar-asphalt-corp , 840 F.2d 1065 ( 1988 )

In Re Insurance Brokerage Antitrust Litigation , 618 F.3d 300 ( 2010 )

In Re Travel Agent Com'n Antitrust Litigation , 583 F.3d 896 ( 2009 )

Reserve Supply Corporation v. Owens-Corning Fiberglas ... , 971 F.2d 37 ( 1992 )

In Re High Fructose Corn Syrup Antitrust Litigation. Appeal ... , 295 F.3d 651 ( 2002 )

the-estate-construction-company-maureen-dowd-patterson-robert-brown , 14 F.3d 213 ( 1994 )

remax-international-inc-aebts-inc-dba-remax-crossroads , 173 F.3d 995 ( 1999 )

in-re-flat-glass-antitrust-litigation-mdl-no-1200-brian-s-nelson-dba , 385 F.3d 350 ( 2004 )

apex-oil-company-v-joseph-dimauro-triad-petroleum-inc-tic-commodities , 822 F.2d 246 ( 1987 )

in-re-citric-acid-litigation-7-up-bottling-coof-jasper-inc-and-varni , 191 F.3d 1090 ( 1999 )

In Re Text Messaging Antitrust Litigation , 630 F.3d 622 ( 2010 )

Maryland Ex Rel. Sachs v. Mid-Atlantic Toyota Distributors, ... , 525 F. Supp. 1265 ( 1981 )

In Re Graphics Processing Units Antitrust Litigation , 527 F. Supp. 2d 1011 ( 2007 )

In Re Static Random Access Memory (SRAM) Antitrust ... , 580 F. Supp. 2d 896 ( 2008 )

In Re TFT-LCD (Flat Panel) Antitrust Litigation , 599 F. Supp. 2d 1179 ( 2009 )

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