Irwin Naturals, V State Of Wa Dept Of Revenue , 195 Wash. App. 788 ( 2016 )


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  •      IN THE COURT OF APPEALS FOR THE STATE OF WASHINGTON^                             on;;:
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    IRWIN NATURALS,                                                                C_
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    STATE OF WASHINGTON,                                                           VJ3    3C*K--
    DEPARTMENT OF REVENUE,
    Respondent.                      FILED: July 25, 2016
    Spearman, J. — Irwin Naturals (Irwin) is a California company that sells
    wholesale and retail nutritional supplements to Washington consumers. Irwin
    disputes the Department of Revenue's (DOR) assessment of a Business and
    Occupation (B &0) and Retail Sales Tax (sales tax) on its retail sales in the State
    of Washington for the period from 2002 through 2009.1 Irwin paid the tax and
    brought an action to refund the amount paid, claiming that the tax violated the
    commerce clause of the United States Constitution because the retail sales were
    dissociated from its in-state wholesale activities. The trial court disagreed and
    granted summary judgment in DOR's favor. Irwin appeals. We affirm.
    1 Irwin does not contest the taxes assessed on its wholesale sales.
    No. 73966-2-1/2
    FACTS
    Irwin Naturals is a corporation with its principal place of business in Los
    Angeles, California. Irwin is in the business of developing, marketing, and selling
    retail and wholesale nutritional products. From 2002 through 2009, Irwin made
    wholesale sales to retailers and distributors in Washington. During this time, Irwin
    invested considerable resources into its store presence in Washington. Senior
    company employees spent a considerable amount of time in the state. They
    participated in new item presentation, category review, promotional planning,
    educating sales staff and trade show exhibitions. Irwin also engaged four
    marketing firms to aid in marketing its products in Washington. The firms
    engaged in a wide variety of activities with Irwin's wholesale customers, such as
    soliciting sales, receiving product orders, attending retailer shows on Irwin's
    behalf and acting as an intermediary with Irwin's retailers on promotional
    programs and other business matters. Irwin's products are available at
    Washington health food stores, as well as numerous well-known grocery, drug,
    and convenience store chains. According to one of its sales representatives,
    "people know the Irwin name." Clerk's Papers (CP) at 118.
    Irwin began making retail sales to Washington residents in 2004. It
    characterizes its operations during the tax period as being divided into a "Retail
    Sales Channel" and a "Wholesale Sales Channel. Brief of Appellant at 2.
    According to Irwin, the retail and wholesale sales operated completely
    independently of each other during the period from 2004 through 2009. Irwin
    No. 73966-2-1/3
    handled all of the wholesale advertising and promotion in-house, along with the
    shipment of orders, the collection of payments, and the inquiries from its
    wholesale customers. Irwin sold wholesale products under the brands "Irwin
    Naturals," "Nature's Secret" and "Applied Nutrition" from 2002 through 2006. CP
    at 193.
    All of the products sold in Washington stores listed Irwin's phone number
    and/or email address and website address. The website provided information
    about Irwin Naturals' product line and how to obtain product samples. During that
    period, consumers were not permitted to place online orders. It is undisputed that
    Irwin received phone inquiries from individuals who had purchased Irwin products
    from its wholesale customers. However, when it received these calls, Irwin
    directed the callers back to the retailer.
    Irwin's strategy for developing retail sales was to offer particular products
    for sale through infomercials. Once the retail sales of those products peaked,
    Irwin planned to offer the same products to its established retailers and
    distributors, with the goal of maximizing revenue from both retail and wholesale
    sales. From 2004 through 2009, Irwin's retail sales used third party companies
    for its advertising and promotion, solicitation and taking of consumer orders,
    assembly and shipment, collection of consumer payments, and customer service
    inquiries.
    In 2004, Irwin implemented its retail strategy with its Dual Action Cleanse
    product, under the brand "Cellular Research" Formulas. It marketed the product
    No. 73966-2-1/4
    directly to Washington consumers through infomercials. CP at 47-48. Annual
    retail sales of Dual Action Cleanse peaked just short of $2 million dollars in 2006.
    As planned, Irwin made the product available to its retailers who advertised the
    product through "As Seen on TV" campaigns at a much lower price. But the
    market did not immediately shift from retail sales to wholesale sales. In 2007 and
    2008, Irwin's retail sales far exceeded those of its retailers. Irwin's annual retail
    revenues were approximately $1.3 million and $820,000 respectively and its
    annual wholesales revenues were approximately $45,000 and $91,000,
    respectively. By 2009, Irwin's annual revenue was still comparable to that of its
    retailers, approximately $635,000 and $693,000, respectively.
    From 2002 through 2009, Irwin earned approximately $10 million in gross
    revenue from wholesale sales. From 2004 through 2009, Irwin earned
    approximately $5 million in gross revenue on its retail sales. DOR audited Irwin's
    records and issued assessments for unpaid business and occupation, retail
    sales, and litter taxes for 2002 through 2008. Although Irwin disputed the amount
    assessed on it retail sales, it paid the assessment under protest along with
    penalties and interest. Irwin filed this action seeking a refund for the disputed
    amount under RCW 82.32.180.
    The parties filed cross-motions for summary judgment. The trial court
    rejected Irwin's argument that the tax violated the commerce clause and granted
    DOR's motion. It concluded that because Irwin's retail sales had a substantial
    No. 73966-2-1/5
    nexus to Washington, the revenues from those sales were properly subject to the
    State's B&O and sales tax. Irwin appeals.
    DISCUSSION
    We review a decision granting summary judgment de novo, engaging in
    the same inquiry as the trial court and viewing the facts and inferences in the
    light most favorable to the non-moving party. Lamtec Corp. v. Dep't. of Revenue,
    
    151 Wash. App. 451
    , 456, 
    215 P.3d 968
    (2009). Summary judgment is proper when
    there are no genuine issues of material fact and the moving party is entitled to
    judgment as a matter of law. 
    Id. The parties
    agree that there are no genuine
    issues of material fact; Irwin contends that the trial court should have granted
    summary judgment in its favor.
    Irwin claims that its retail sales are separate and distinct from its
    wholesale activities in Washington. As a result, it contends that the commerce
    clause prohibits Washington from imposing either the B&O tax or an obligation to
    collect a sales tax.2 In support of its argument concerning the B&O tax, Irwin
    relies primarily on Norton Co. v. Dep't of Revenue, State of III., 
    340 U.S. 534
    , 71
    S.Ct 377, 95 L.Ed 517 (1951). That case held that an interstate seller who
    2 The issue in this case concerns what is frequently referred to as the "dormant" or
    "negative" commerce clause. As explained in Quill Corp. v. North Dakota by and through
    Heitkamp, 
    504 U.S. 298
    , 309,112 S.Ct. 1904, 
    119 L. Ed. 2d 91
    (1992), "the Commerce Clause is
    more than an affirmative grant of power; it has a negative sweep as well. The Clause ... 'by its
    own force' prohibits certain state actions that interfere with interstate commerce" (quoting South
    Carolina State Highway Dep't v. Barnwell Brothers. Inc.. 
    303 U.S. 177
    , 185, 
    58 S. Ct. 510
    , 82
    L.Ed.734 (1938). All references to the commerce clause in this opinion pertain to this aspect of
    commerce clause jurisprudence.
    No. 73966-2-1/6
    engages in activities within a state can still avoid taxation on some in-state sales
    by showing that particular transactions are dissociated from the local business
    and solely interstate in nature. 
    Id. at 537.
    As to the use tax, Irwin concedes Nat'l
    Geographic Soc. v. Cal. Bd. of Equalization, 
    430 U.S. 551
    , 97 S.Ct 1386, 
    51 L. Ed. 2d 631
    (1977), "held that the taxpayer was not permitted to dissociate its
    mail order sales for sales and use tax purposes." Brief of Appellant at 23. But it
    contends that recent U.S. Supreme Court cases interpreting the commerce
    clause, particularly Complete Auto Transit, Inc. v. Brady, 
    430 U.S. 374
    , 
    97 S. Ct. 1076
    , 51 LEd.2d 326 (1977) and Quill Corp. 
    504 U.S. 298
    , have "diminished, if
    not tacitly overruled, the holding in National Geographic" and "ma[de] clear that
    dissociation applies to all tax types." Br. of Appellant at 23; 28.
    DOR takes the opposite view. It contends that dissociation is no longer a
    viable means for an interstate seller to avoid a tax imposed by a state with which
    it has a substantial nexus. As to the sales tax, DOR relies primarily on National
    Geographic and notes Irwin's concession "that National Geographic, if still good
    law, forecloses its argument." Brief of Respondent at 17. But DOR also
    concedes, as it must, that National Geographic does not expressly apply to a
    B&O tax. Nonetheless, DOR argues that Irwin's reliance on Norton to contest
    that tax, is misplaced. According to DOR, Norton's precedential vitality has been
    undermined by more recent U.S. Supreme Court cases, specifically, Gen. Motors
    Corp. v. Washington, 
    377 U.S. 436
    , 
    84 S. Ct. 1564
    , 
    12 L. Ed. 2d 430
    (1964)) and
    Tyler Pipe Indus., Inc. v. Wash. Dep't of Revenue, 
    483 U.S. 232
    , 
    107 S. Ct. 2810
    ,
    No. 73966-2-1/7
    
    97 L. Ed. 2d 199
    (1987) (which overruled Gen. Motors on other grounds). It also
    cites a recent decision by Division Two of this court which rejected an interstate
    seller's reliance on dissociation to contest B&O tax liability. Avnet v. State, Dep't
    of Revenue, 
    187 Wash. App. 427
    , 
    348 P.3d 1273
    (2015), review granted. 
    184 Wash. 2d 1026
    , 
    364 P.3d 120
    (2016).
    We conclude that an out-of-state corporation is not subject to a state tax if
    it can prove the sales or activity in question does not have a substantial nexus to
    the taxing state. For purposes of a sales tax, a substantial nexus exists if the
    corporation has a presence in the taxing state. For purposes of a B&O tax, a
    substantial nexus exists if the corporation's in-state activity aids in establishing or
    maintaining a market within the taxing state. We further conclude, for the reasons
    explained below, that Irwin has not proved that it does not have a substantial
    nexus with Washington and accordingly, it is liable for both taxes on its retail
    sales in Washington.
    We first address Irwin's liability for the sales tax. We begin with a
    discussion of the two cases upon which the parties principally rely.
    In 
    Norton, 340 U.S. at 535
    , a Massachusetts corporation, sold machines
    and supplies in Illinois through an in-state office and warehouse in Chicago. But
    the record appeared to show that some sales occurred directly between a
    customer and the home office in Massachusetts without any intervention by the
    Chicago office. In these instances orders were sent by the customer directly to
    the home office which, in turn, sent the purchased product directly to the
    No. 73966-2-1/8
    customer. Jd. at 539. Even though the Illinois tax statute specifically exempted
    "business in interstate commerce" as required by the commerce clause of the
    U.S. Constitution, the state collected a B&O tax on these direct sales as well as
    those that went through Norton's Chicago facilities, 
    id. at 535-36.
    The Illinois Supreme Court affirmed the lower court's finding that the tax
    was validly imposed even though, as the Norton court observed, it acknowledged
    that "'there could be no tax on solicitation of orders only' in the State." jd. at 537
    (quoting Norton Co. v. Dep't of Revenue, 405 III. 314, 320, 
    90 N.E.2d 737
    (1950)). The Illinois court concluded that "the presence of [Norton's] local retail
    outlet, in the circumstances of this case, was sufficient to attribute all income
    derived from Illinois sales to that outlet and render it all taxable." 
    Id. The Norton
    court explicitly rejected this reasoning because a B&O tax is a direct tax that
    "falls on the vendor." jd. The court concluded that the presence of a local office in
    the state was, by itself, insufficient to support the imposition of a B&O tax on
    transactions that did not involve the local office in any way. The court stated:
    Where a corporation chooses to stay at home in all respects except
    to send abroad advertising or drummers to solicit orders which are
    sent directly to the home office for acceptance, filling, and delivery
    back to the buyer, it is obvious that the State of the buyer has no
    local grip on the seller. Unless some local incident occurs sufficient
    to bring the transaction within its taxing power, the vendor is not
    taxable.
    IdL, (citing McLeod v. J.E. Dilworth Co., 
    322 U.S. 327
    , 
    64 S. Ct. 1023
    , 88 L.Ed.
    1304(1944)).
    8
    No. 73966-2-1/9
    The court expressly limited its holding to a tax like a B&O tax, because it is
    imposed directly on the vendor. It did not express an opinion on whether in the
    case of a sales or use tax, the mere presence of a local office was sufficient to
    bring the vendor within the state's taxing power. The court did note, however,
    that the state's burden of establishing its right to impose a tax was "more easily"
    met in that context, "because the impact of those taxes is on the local buyer or
    user." 
    Id. Thus, for
    B&O taxes, the court concluded that a corporation "can avoid
    taxation on some Illinois sales only by showing that particular transactions are
    dissociated from the local business and interstate in nature." jd. But it left for
    another day the showing necessary to dissociate in the case of a sales or use
    tax.
    The opportunity to address that issue arose in Nat'l Geographic, 
    430 U.S. 551
    . There, the National Geographic Society, a District of Columbia (D.C.)
    corporation, maintained two offices in California that solicited advertising copy for
    the Society's monthly magazine. The California offices performed no activities
    related to the Society's operation of a mail order business for the sale of maps,
    atlases, globes, and books from its offices in D.C. Orders for these items were
    solicited by inserts in magazines or other announcements mailed to subscribers
    and Society members. Orders and payments were sent directly to the Society's
    D.C. headquarters. Purchased items were mailed directly to the consumer from
    the Society's D.C. or Maryland offices.
    No. 73966-2-1/10
    California law required retailers "'engaged in business in this state and
    making sales of tangible personal property for storage, use, or other consumption
    in this state' to collect from the purchaser a use tax in lieu of a sales tax imposed
    upon local retailers." Nat'l 
    Geographic, 430 U.S. at 553
    , (quoting California Rev.
    &Tax Code § 6203 (West Sup. 1976)). The retailer is liable for the full amount of
    the tax whether collected or not. jd. The California Supreme Court held that the
    Society was liable for the tax and the U.S. Supreme Court accepted its appeal.
    As framed by Justice Brennan, the question before the court was "whether
    the Society's activities at the offices in California provided sufficient nexus
    between the out-of-state seller appellant and the State as required by the Due
    Process Clause of the Fourteenth Amendment and the Commerce Clause to
    support the imposition upon the Society of a use-tax-collection liability. ..." 
    Id. at 554.
    The Society argued that to impose use-tax-collection liability "there must
    exist a nexus or relationship not only between the seller and the taxing State, but
    also between the activity of the seller sought to be taxed and the seller's activity
    within the State." Id, at 560. It maintained that because its mail order sales were
    separate and distinct from the activities of its two in-state offices which involved
    only soliciting advertising copy, the requisite nexus or relationship was not
    present. The Court disagreed. It concluded that while a transactional nexus may
    be necessary to sustain a direct tax, like that at issue in Norton, "such
    dissociation does not bar the imposition of the use-tax-collection duty." jd. It was
    10
    No. 73966-2-1/11
    sufficient that the Society had a "substantial presence" in the state, which
    included two offices that solicited approximately $1 million dollars of business
    annually, jd. at 556. The court held that,
    the relevant constitutional test to establish the requisite nexus for
    requiring an out-of-state seller to collect and pay the use tax is not
    whether the duty to collect the use tax relates to the seller's activities
    carried on within the State, but simply whether the facts demonstrate
    some definite link, some minimum connection, between 'the State
    and the person ... it seeks to tax.'
    id, at 561, (quoting Miller Bros, v. Maryland, 
    347 U.S. 340
    , 344-345, 
    74 S. Ct. 535
    , 
    98 L. Ed. 744
    (1954)).
    In light of this holding, DOR relies heavily on National Geographic to
    support its claim that Irwin is liable for the sales tax obligation at issue here. Irwin
    contends however, that the decision is not controlling. It claims the decision may
    be disregarded as "an anachronistic landmark" in the evolution of the Court's
    commerce clause jurisprudence. Reply Br. of Appellant at 10.
    Irwin argues that National Geographic's commerce clause analysis fails to
    distinguish between the nexus necessary to satisfy the due process clause and
    that necessary to satisfy the commerce clause. It argues that the analysis
    conflates the issues and thus, fails to explicitly address commerce clause
    concerns regarding the free flow of commerce between the states. Instead, its
    conclusion that sufficient nexus was established by "some minimum connection,
    between 'the State and the person ... it seeks to tax'" actually addressed only
    due process concerns with notice and fundamental fairness. National
    11
    No. 73966-2-1/12
    
    Geographic, 430 U.S. at 561
    , (quoting Miller 
    Bros., 347 U.S. at 344-45
    ). For that
    reason, according to Irwin, the case does not control here. Irwin cites Quill Corp.,
    
    504 U.S. 298
    , in support of this argument.
    Quill was a Delaware corporation with offices in several states, but it
    owned no property in North Dakota nor did any of its employees work or reside
    there. Quill solicited customers for its office equipment and supply business
    catalogs, flyers, advertisements in national periodical and phone calls. It earned
    about $1 million dollars annually from approximately 3000 customers in North
    Dakota. Quill delivered all of its merchandise to its North Dakota customers by
    mail or common carrier from out-of-state locations. When Quill failed to collect a
    use tax from its customers, North Dakota sued, seeking an order directing Quill
    to collect and pay the tax. Quill disputed the state's claim, arguing that under the
    due process and commerce clauses of the U.S. Constitution, North Dakota did
    not have the power to compel it to collect the tax. After the North Dakota
    Supreme Court rejected Quill's arguments on both grounds, the U.S. Supreme
    Court accepted its appeal.
    The Quill court first observed that although due process and commerce
    clause claims are closely related, each poses "distinct limits on the taxing powers
    of the States. Accordingly, while a State may, consistent with the Due Process
    Clause, have the authority to tax a particular taxpayer, imposition of the tax may
    nonetheless violate the Commerce Clause." jd, at 305 (citing Tyler Pipe Indus.,
    
    483 U.S. 232
    ).
    12
    No. 73966-2-1/13
    Due process centrally concerns the fundamental fairness of
    governmental activity. Thus, at the most general level, the due
    process nexus analysis requires that we ask whether an
    individual's connections with a State are substantial enough to
    legitimate the State's exercise of power over him. We have,
    therefore, often identified 'notice' or 'fair warning' as the
    analytic touchstone of due process nexus analysis. In contrast,
    the Commerce Clause and its nexus requirement are informed
    not so much by concerns about fairness for the individual
    defendant as by structural concerns about the effects of state
    regulation on the national economy.
    Id, at 312. These fundamental fairness concerns are met where there is "'some
    definite link, some minimum connection, between a state and the person,
    property or transaction it seeks to tax[.]'" Id, at 306 (quoting Miller 
    Bros., 347 U.S. at 344-45
    ).
    Caselaw prior to Quill had utilized a bright line test to determine whether
    the due process minimum connection was established in the case of a use tax.
    Regardless of other factors, if the foreign corporation engaged in some form of
    activity within the taxing state, such as the presence of sales personnel or
    maintenance of local retail stores, due process was satisfied. Id, (citing Scripto,
    Inc. v. Carson, 
    362 U.S. 207
    , 
    80 S. Ct. 619
    , 
    4 L. Ed. 2d 660
    (1960). If not, imposing
    the duty to collect the tax was unconstitutional, id, (citing National Bellas Hess,
    Inc. v. Dep't of Revenue of III., 
    386 U.S. 753
    , 
    87 S. Ct. 1389
    , 
    18 L. Ed. 2d 505
    (1967)) (overruled by Quill only as to the due process clause analysis).
    Quill noted, however, that in the 25 years since Bellas Hess, due process
    jurisprudence had evolved substantially:
    13
    No. 73966-2-1/14
    [W]e have abandoned more formalistic tests that focused on a
    defendant's 'presence' within a State in favor of a more flexible
    inquiry into whether a defendant's contacts with the forum made
    it reasonable, in the context of our federal system of
    Government, to require it to defend the suit in that State.
    id, at 307. Accordingly, the court overruled those cases applying a presence/non-
    presence bright-line test, id, at 308. Instead, the court held that due process is
    satisfied if"a foreign corporation purposefully avails itself of the benefits of an
    economic market in the forum State." Id, at 307. Because it was beyond question
    that Quill had done so in North Dakota, imposition of the duty to collect the use
    tax did not offend the due process clause, id, at 308.
    The Quill court then turned to the nexus necessary under the commerce
    clause. It noted that the commerce clause jurisprudence had likewise trended
    away from formalism and bright-line tests. The court cited Complete Auto, 
    430 U.S. 374
    , as a case which "emphasized the importance of looking past 'the
    formal language of the tax statute [to] its practical effect." Id, at 310 (quoting
    Complete 
    Auto, 430 U.S. at 279
    ). Instead, the court in that case set out a flexible
    four-part test to govern the validity of state taxes under the commerce clause. A
    tax will be sustained against a commerce clause challenge so long as it "is
    applied to an activity with a substantial nexus with the taxing State, is fairly
    apportioned, does not discriminate against interstate commerce, and is fairly
    related to the services provided by the State." Complete 
    Auto, 430 U.S. at 279
    .
    At first blush, Quill appears to support Irwin's argument that National
    Geographic is no longer good law. Quill makes clear that the nexus requirements
    14
    No. 73966-2-1/15
    of the due process clause and the commerce clause are not identical. The court
    expressly disagreed with North Dakota's assertion that
    the nexus requirements imposed by the Due Process and
    Commerce Clauses are equivalent and that if, as we concluded
    above, a mail-order house that lacks a physical presence in the
    taxing State nonetheless satisfies the due process 'minimum
    contacts' test, then that corporation also meets the Commerce
    Clause 'substantial nexus' test.
    Id, at 312. Quill establishes that the proper test is set forth in Complete Auto and
    that for the first factor, which the parties agree is the only factor at issue in this
    case, the issue is whether the tax is being applied to an activity with a substantial
    nexus with the taxing state.
    But in determining what constitutes a substantial nexus under the
    commerce clause for purposes of a sales or use tax, Quill did not reject National
    Geographic in its entirety. Instead, the court embraced "'the sharp distinction ...
    between mail-order sellers with [a physical presence in the taxing] State and
    those ... who do no more than communicate with customers in the State by mail
    or common carrier as part of a general interstate business'" as a basis for
    determining when a state could properly impose a use tax collection obligation.
    Id, at 311 (quoting National 
    Geographic, 430 U.S. at 559
    ). In other words, the
    determinative factor in National Geographic, that the Society had a substantial
    presence in California, continued to be the determinative factor under Quill. The
    Quill court explicitly acknowledged that for purposes of its commerce clause
    analysis of the use tax collection obligation it was adopting the same bright-line
    15
    No. 73966-2-1/16
    test of National Geographic and Bellas Hess, that it rejected in its due process
    analysis.
    The court also recognized that retaining the bright-line test in the use tax
    context went against the trend of eschewing formalistic, inflexible rules, but
    observed that "not all formalism is alike." 
    Quill 504 U.S. at 314
    . The court
    concluded that a bright-line demarcating when a state could impose a use tax
    obligation was consistent with fundamental commerce clause concerns about the
    effects of state regulation on the national economy.
    Like other bright-line tests, the Bellas Hess rule appears artificial at its
    edges: Whether or not a State may compel a vendor to collect a sales or
    use tax may turn on the presence in the taxing State of a small sales
    force, plant, or office. CI National Geographic Society v. California Bd. of
    Egualization, 
    430 U.S. 551
    , 
    97 S. Ct. 1386
    , 
    51 L. Ed. 2d 631
    (1977); Scripto,
    Inc. v. Carson, 
    362 U.S. 207
    , 
    80 S. Ct. 619
    , 
    4 L. Ed. 2d 660
    (1960). This
    artificiality, however, is more than offset by the benefits of a clear rule.
    Such a rule firmly establishes the boundaries of legitimate state authority
    to impose a duty to collect sales and use taxes and reduces litigation
    concerning those taxes. . . .
    Moreover, a bright-line rule in the area of sales and use taxes also
    encourages settled expectations and, in doing so, fosters investment by
    businesses and individuals. Indeed, it is not unlikely that the mail-order
    industry's dramatic growth over the last quarter century is due in part to
    the bright-line exemption from state taxation created in Bellas Hess.
    Id, at 315-16.
    Because it is undisputed that Irwin has a substantial physical presence in
    Washington, we conclude that the commerce clause does not prohibit the state
    from imposing on Irwin an obligation to collect the sales tax and because it is
    conceded that Irwin failed to do so, the state may properly assess against it the
    obligation to pay the amount due.
    16
    No. 73966-2-1/17
    We turn next to the assessment of the B&O tax against Irwin. The parties
    agree that resolution of the issue turns on whether, as to its retail sales, Irwin has
    a substantial nexus with Washington. The dispute concerns whether the issue of
    "transactional nexus" is essential to establishing a substantial nexus. According
    to Irwin, "[i]f a transactional (sic) or activity does not have a transactional nexus
    with a state, the taxpayer will have succeeded in dissociating the disputed
    transaction or activities[,]" thereby disproving the existence of a substantial
    nexus. Br. of Appellant at 8, n.1. Irwin concedes that its wholesale activities have
    a transactional nexus with Washington but argues that its retail sales do not. This
    is so, it contends, because its retail sales and wholesale sales were completely
    independent of each other during the tax period.
    DOR, on the other hand, contends that under modern commerce clause
    jurisprudence, establishing a transactional nexus is not essential to finding a
    substantial nexus. It argues "[t]here need not be a direct connection between
    Irwin's in-state activities and particular sales to impose business and occupation
    tax." Br. of Respondent at 29. Relying primarily on Avnet, DOR argues it is only
    necessary that "Irwin's in-state activities were significant in establishing and
    maintaining a market for its goods in this state." Br. of Respondent at 29.
    Whether an out-of-state company has substantial nexus with Washington
    is a question of law reviewed de novo. Space Age Fuels, Inc. v. State, 178 Wn.
    App. 756, 762, 
    315 P.3d 604
    (2013). Taxes are presumed valid and it is well
    settled that the taxpayer carries the heavy burden of establishing that no
    17
    No. 73966-2-1/18
    substantial nexus exists. Accordingly, here, the burden is on Irwin to establish it
    is exempt from the disputed B&O tax assessment.
    Irwin relies primarily on Norton and B.F. Goodrich Co. v. State, 
    38 Wash. 2d 663
    , 
    231 P.2d 325
    (1951), a case decided by our state supreme court a few
    months after Norton. As in Norton, B.F. Goodrich did substantial business within
    the taxing state. At issue was whether some of B.F. Goodrich's interstate sales
    were subject to the B&O tax. The court acknowledged that under Norton even
    "where a corporation has gone into a state to do local business by state
    permission, and has set up an office which performs service helpful to its
    competition for local trade ... this ... does not prevent it being tax-free with
    respect to sales separate and distinct from its local business." jd, at 672. The
    critical issue was whether the services rendered by the B.F. Goodrich's
    Washington offices were "decisive factors in establishing and holding" the
    Washington market. Id, To establish that certain interstate sales are "separate
    and distinct," the taxpayer has to show that it does not "channel business through
    a local outlet. ..." id, at 673. In other words, the state may not tax "the
    proceeds from sales with which the local outlet had nothing to do." id, at 675.
    Applying this test to the facts of the case before it, the B.F. Goodrich court
    concluded that the tax was impermissible as to those sales which arose from an
    order sent directly from a Washington customer to an out-of-state B.F. Goodrich
    office, which was filled and shipped directly to the customer from an out-of-state
    office, id, at 673. But interstate sales which were connected to a Washington
    18
    No. 73966-2-1/19
    office in anyway, even if only to approve or deny credit for the Washington
    customer, fell within the state's taxing authority.
    Irwin contends that, like Norton, B.F. Goodrich is still good law and
    controls the outcome here. According to Irwin, its wholesale activities "had
    nothing to do" with its retail sales, thus, the proceeds from the latter are beyond
    the reach of Washington's taxing authority.
    In response, DOR cites Avnet for the proposition that the foundation
    supporting Norton and B.F. Goodrich "ha[s] been eroded by subsequent
    precedent." 
    Avnet, 187 Wash. App. at 445
    . It argues that the modern test for
    substantial nexus is whether the bundle of corporate activity "carried on within
    the state supported the taxpayer's ability to establish and hold a market for its in
    state sales." Br. of Respondent at 24. According to it, "[n]o direct connection
    between Irwin's Washington activities and retail sales is required" to establish a
    sufficient nexus to lawfully impose a B&O tax. 
    id. In Avnet,
    the company had a Washington office that engaged in building
    and maintaining its worldwide market. Employees at that office serviced
    accounts, developed and implemented new marketing programs, recruited new
    customers, and offered extensive engineering support. Avnet sought to
    dissociate two categories of sales, only one of which is relevant here.3 In its
    3 Avnet's "drop-shipped" sales involve out-of-state customers placing orders with an out-
    of-state office but directing Avnet to ship the products directly to a third party in Washington.
    
    Avnet, 187 Wash. App. at 432
    . This scenario is not at issue in this case.
    19
    No. 73966-2-1/20
    "national sales," Avnet customers placed orders from a location outside of
    Washington with an Avnet office also located outside the state, but received the
    orders at a Washington location.
    The Avnet court rejected the argument that Norton and B.F. Goodrich
    controlled. It first expressed the view that "the United States Supreme Court has
    explicitly removed at least two of Norton's chief doctrinal underpinnings." 
    Avnet, 187 Wash. App. at 446
    . The court cited Scripto, 
    362 U.S. 207
    , as rejecting the idea
    expressed in Norton, that mere lack of an interstate vendor's presence in a state
    was sufficient to insulate sales in that state from a tax. It also cited Complete
    Auto as rejecting the then prevailing concept that interstate commerce was
    immune from state taxation, a proposition upon which Norton relied. Instead, the
    court viewed later cases such as Gen. Motors Corp. and Tyler Pipe Indus., Inc.
    as demonstrating "a progressive broadening of the types of activities that may
    establish substantial nexus for purposes of state taxation of interstate
    commerce." jdL at 447. Relying on those cases, but particularly on Tyler Pipe, the
    court concluded that Avnet was liable for the B&O tax on all of its Washington
    sales because Avnet's marketing activities in Washington "all served the creation
    and maintenance of Avnet's market in Washington, as well as other locations."
    id, at 448.
    In Tyler Pipe, the company sold goods in Washington that were
    manufactured outside of the state. It maintained no office, owned no property,
    and had no employees residing in the state. Tyler Pipe solicited business in
    20
    No. 73966-2-1/21
    Washington through executives whose offices were located out-of-state and by a
    firm, retained as an independent contractor, located in Seattle. The trial court
    upheld the constitutionality of Washington's B&O tax against Tyler Pipe's
    commerce clause challenge, concluding that the state had sufficient nexus to tax
    the company. The trial court found that the firm engaged in substantial activities
    that helped Tyler Pipe to establish and maintain its market in Washington.
    On appeal to our state supreme court, the firm's activities, as found by the
    trial court, were summarized as follows:
    The sales representatives acted daily on behalf of Tyler Pipe in
    calling on its customers and soliciting orders. They have long-
    established and valuable relationships with Tyler Pipe's customers.
    Through sales contacts, the representatives maintain and improve
    the name recognition, market share, goodwill, and individual
    customer relations of Tyler Pipe.
    Tyler Pipe sells in a very competitive market in Washington. The
    sales representatives provide Tyler Pipe with virtually all their
    information regarding the Washington market, including: product
    performance; competing products; pricing, market conditions and
    trends; existing and upcoming construction products; customer
    financial liability; and other critical information of a local nature
    concerning Tyler Pipe's Washington market. The sales
    representatives in Washington have helped Tyler Pipe and have a
    special relationship to that corporation. The activities of Tyler Pipe's
    agents in Washington have been substantial.
    Tyler Pipe v. Dep't of Revenue, 
    105 Wash. 2d 318
    , 325, 
    715 P.2d 123
    (1986).
    Despite these extensive activities in support of its Washington market, Tyler Pipe
    argued, as Irwin does here, that any receipts "from sales of orders placed directly
    to it from its Washington customers should be exempted from Washington's B&O
    tax." id, at 36. Our supreme court rejected the argument. The court determined
    21
    No. 73966-2-1/22
    that "the crucial factor governing nexus is whether the activities performed in this
    state on behalf of the taxpayer are significantly associated with the taxpayer's
    ability to establish and maintain a market in this state for the sales." id, at 323. It
    concluded this standard was satisfied because Tyler Pipe's "sales
    representatives perform any local activities necessary for maintenance of Tyler
    Pipe's market and protection of its interests...." id, at 321. The U.S. Supreme
    Court affirmed. It "agree[d] that the activities of Tyler's sales representatives
    adequately support the State's jurisdiction to impose its wholesale tax on Tyler."
    Tyler 
    Pipe. 483 U.S. at 251
    .
    We agree with Avnet, that Tyler Pipe controls the analysis of whether a
    substantial nexus exists. Tyler Pipe, makes two things clear. First, for businesses
    with a presence in the taxing state, the fact that orders are received and filled
    out-of-state for delivery within the taxing state does not, by itself, immunize the
    sales from a B&O tax. And second, the activities that form the nexus with the
    taxing state need not be tied to specific sales, but instead need only generally
    support the out-of-state vendor's ability to establish and maintain a market for its
    goods in the taxing state. Applying those concepts to this case, it is evident that
    the requisite nexus exists to support Washington's imposition of the B&O tax on
    all of Irwin's retail sales.
    Irwin's wholesale and retail sales each involved nutritional products. When
    Irwin started selling retail products to Washington consumers, it had already had
    invested considerable resources into its store presence in Washington. Senior
    22
    No. 73966-2-1/23
    company employees had spent considerable amounts of time in Washington
    during the tax period at issue. They participated in new item presentation,
    category review, promotional planning, educating sales staff and trade show
    exhibitions. Irwin also engaged four marketing firms to aid in marketing its
    products in Washington. The firms engaged in a wide variety of activities with
    Irwin's wholesale customers, such as receiving product orders, attending retailer
    shows on Irwin's behalf and acting as an intermediary with Irwin's retailers on
    promotional programs and other business matter. As a result of these activities,
    Irwin became very familiar with Washington nutritional products market. It knew
    what types of products sold best and for what prices. Like the sales
    representatives in Tyler Pipe, Irwin gathered "virtually all their information
    regarding the Washington market" through its extensive wholesale marketing and
    sales apparatus. Tyler 
    Pipe, 105 Wash. 2d at 325
    .
    Irwin claims that the lack of brand overlap shows that the wholesale and
    retail lines were unrelated. The argument is unpersuasive because it ignores that
    the packaging for nearly every Irwin product sold at a Washington grocery or
    drug store contained Irwin's phone number and/or email address and website
    address. The website provided information about Irwin Naturals' product line and
    how to obtain product samples. While it is likely that these sales resulted in visits
    to Irwin's website, it is undisputed that the sales resulted in phone inquiries from
    individuals who had purchased Irwin products from its wholesale customers.
    Irwin acknowledges receipt of the phone calls but points out that the callers were
    23
    No. 73966-2-1/24
    directed back to the retailer. But the issue is not whether these calls resulted in
    specific sales but instead whether it shows that Irwin's wholesale activities were
    creating a market for its retail sales. The phone calls resulting from its wholesale
    sales show that it was.
    Finally, Irwin's own marketing strategy establishes the symbiotic
    relationship between its wholesale activities and retail sales, with each
    supporting the other. The admitted goal was "to maximize the revenue of the sale
    of 'Dual Action Cleanse' over its product life" by eventually switching the product
    from retail to wholesale sales. Br. of Appellant at 14. Irwin claims that because
    the strategy "worked in the opposite direction," i.e., utilized its retails sales to
    promote its wholesale market, there is no substantial nexus between Washington
    and its retail sales. Reply Br. of Respondent at 9. But Irwin cites no authority that
    such a relationship between its in-state activities and interstate sales is
    insufficient to "adequately support the State's jurisdiction to impose its wholesale
    tax." Tyler 
    Pipe, 438 U.S. at 251
    . Moreover, the record shows that despite
    making Dual Action Cleanse available to its retailers, Irwin continued to earn
    substantial revenue through its retail sales. Irwin cannot show that these sales
    were unrelated to its wholesale activities.
    We conclude that Irwin has not borne its burden of showing that it should
    be exempt from imposition of Washington's sales and B&O taxes on all of it retail
    24
    No. 73966-2-1/25
    sales for the alleged tax period. The trial court did not err in granting summary
    judgment in favor of DOR.4
    Affirmed.
    Q>e cir^p^- Q
    WE CONCUR:
    4Irwin argues that regardless of the merits of its constitutional claim, the former WAC
    458-20-193 (2010) provides an additional basis for dissociation in addition to the common law
    issues of nexus. We disagree. The regulation, known as "Rule 193," set forth DOR's view of the
    parameters for Washington's B&O tax. Under the rule, a B&O tax is not assessed on sales of
    goods which originate outside this state unless the goods were received by the purchaser in this
    state and the seller had nexus. If a seller "carries on significant activity in this state and conducts
    no other business in the state except the business of making sales, this person has the distinct
    burden of establishing that the instate activities are not significantly associated in any way with
    the sales into the state." Former WAC 458-20-193(7)(c). Because we conclude that Irwin has
    failed to carry this burden, it is not entitled to relief under the rule.
    25