Veritas Steel, LLC v. Lunda Construction Company ( 2020 )


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  •                                                                  
    2020 WI 3
    SUPREME COURT               OF   WISCONSIN
    CASE NO.:                  2017AP822
    COMPLETE TITLE:            Veritas Steel, LLC,
    Plaintiff-Respondent,
    v.
    Lunda Construction Company,
    Defendant-Third-Party
    Plaintiff-Appellant-Petitioner,
    v.
    Bridge Resources, LLC n/k/a Bridge Fabrication
    Holdings,
    LLC, Alan Sobel, Matthew Cahill and Atlas
    Holdings, LLC,
    Third-Party Defendants-Respondents.
    REVIEW OF DECISION OF THE COURT OF APPEALS
    Reported at 385 Wis. 2d 210,923 N.W.2d 181
    (2018 – unpublished)
    OPINION FILED:             January 15, 2020
    SUBMITTED ON BRIEFS:
    ORAL ARGUMENT:             September 19, 2019
    SOURCE OF APPEAL:
    COURT:                  Circuit
    COUNTY:                 Dane
    JUDGE:                  Frank D. Remington
    JUSTICES:
    DALLET, J., delivered the majority opinion of the Court, in
    which ANN WALSH BRADLEY, ZIEGLER, REBECCA GRASSL BRADLEY, KELLY
    and HAGEDORN, JJ., joined. ROGGENSACK, C.J., filed a concurring
    opinion.
    NOT PARTICIPATING:
    ATTORNEYS:
    For            the        defendant-third-party-plaintiff-appellant-
    petitioner, there were briefs filed by Saul C. Glazer, Michael D.
    Hahn, and Axley Brynelson, Madison. With whom on the brief was
    Dean Thomson, Paul Ratelle, and Fabyanske Westra Hart & Thomson
    PA, Minneapolis, Minnesota. There was an oral argument by Paul
    Ratelle.
    For the third-party-defendants-respondents, there was a brief
    filed by Michael D. Leffel, Kevin M. LeRoy, Thomas L. Shriner, Jr.
    and Foley & Lardener LLP, Madison and Milwaukee. With whom on the
    brief was Richard Mancino, Jill K. Grant, Stuart R. Lombardi,
    William O’Brien, Patricia O. Haynes, Joseph G. Davis, and Willkie
    Farr & Gallagher LLP, New York, New York and Washington, DC. There
    was an oral argument by Richard Macino.
    2
    
    2020 WI 3
                                                              NOTICE
    This opinion is subject to further
    editing and modification.   The final
    version will appear in the bound
    volume of the official reports.
    No.    2017AP822
    (L.C. No.   2015CV509)
    STATE OF WISCONSIN                      :              IN SUPREME COURT
    Veritas Steel, LLC,
    Plaintiff-Respondent,
    v.
    Lunda Construction Company,                                     FILED
    Defendant-Third-Party                          JAN 15, 2020
    Plaintiff-Appellant-Petitioner,
    Sheila T. Reiff
    v.                                                   Clerk of Supreme Court
    Bridge Resources, LLC n/k/a Bridge Fabrication
    Holdings, LLC, Alan Sobel, Matthew Cahill and
    Atlas Holdings, LLC,
    Third-Party Defendants-Respondents.
    DALLET, J., delivered the majority opinion of the Court, in which
    ANN WALSH BRADLEY, ZIEGLER, REBECCA GRASSL BRADLEY, KELLY and
    HAGEDORN, JJ., joined.    ROGGENSACK, C.J., filed a concurring
    opinion.
    REVIEW of a decision of the Court of Appeals.          Affirmed.
    ¶1    REBECCA FRANK DALLET, J.   Lunda Construction Company
    (Lunda) alleges that Veritas Steel, LLC (Veritas), and third-party
    defendants Atlas Holdings, LLC (Atlas), and Bridge Fabrication
    No.    2017AP822
    Holdings, LLC, took unfair advantage of PDM Bridge, LLC's (PDM)
    loan       defaults,       "with   the    intent     to    gain   ownership     of    PDM's
    lucrative         steel     fabrication       business      for     grossly   inadequate
    consideration through a secretive, unlawful and fraudulent process
    designed to render PDM an empty shell with no assets remaining to
    satisfy PDM's eight-figure liability to Lunda."
    ¶2        The circuit court granted summary judgment to Veritas on
    Lunda's successor liability claim because there was no genuine
    issue       of        material   fact    as   to     the    de    facto   merger,      mere
    continuation, and fraudulent transaction exceptions to the general
    rule against successor liability.1                   The court of appeals affirmed
    as to the de facto merger and mere continuation exceptions, the
    only exceptions Lunda raised on appeal.2
    ¶3        The question before us is whether the de facto merger,
    mere continuation, and fraudulent transaction exceptions to the
    rule against successor liability apply in this case to impose
    successor liability on Veritas.                     Lunda asks this court to read
    Fish v. Amsted Indus., Inc., 
    126 Wis. 2d 293
    , 
    376 N.W.2d 820
    (1985),          as     having   expanded     the    de     facto    merger     and    mere
    continuation exceptions.                Lunda further asserts that the court of
    appeals erroneously dismissed its successor liability claim in
    light of the fraudulent transaction exception.
    Judge Frank D. Remington of Dane County Circuit Court
    1
    presided.
    Veritas Steel, LLC v. Lunda Construction Co., No. 2017AP822,
    2
    unpublished slip op. (Wis. Ct. App. Nov. 21, 2018).
    2
    No.    2017AP822
    ¶4   We     reject   Lunda's    expanded    reading     of     Fish,   
    126 Wis. 2d 293
    , and conclude that Lunda has not raised a genuine issue
    of material fact as to an "identity of ownership" between Veritas
    and PDM, the key component necessary to satisfy the de facto merger
    and mere continuation exceptions.         We further conclude that by not
    raising the fraudulent transaction exception before the court of
    appeals, Lunda forfeited that argument.           We therefore affirm the
    court of appeals.
    I.    FACTUAL BACKGROUND AND PROCEDURAL POSTURE
    ¶5   The facts of this case are lengthy and fairly complex.
    PDM operated a steel fabrication business.3             In 2006, PDM entered
    into a credit agreement with a syndicate of lenders for a $115
    million term and $25 million revolving loan.                As security for
    repayment,     the   lenders   obtained     a   first    priority    lien   on
    "substantially all of PDM's assets."
    ¶6   PDM's financial condition had begun to significantly
    decline by 2011.      PDM eventually defaulted on its obligations to
    the lenders under the 2006 credit agreement.               By 2013, PDM was
    indebted to the lenders on secured debt with a face value of
    approximately $76 million.          In June 2013, the lenders and PDM
    executed a forbearance agreement in which PDM agreed to either
    sell itself to an interested acquirer or restructure with the
    assistance of an investment banker.
    3 American Securities, a private equity firm, purchased PDM
    in 2006 and held it through a company called ASP PDM LLC. Like
    the court of appeals, for ease of reference, we will use "PDM" to
    refer both to the limited liability corporation and its only
    member. See Veritas, No. 2017AP822, ¶6 n.2.
    3
    No.   2017AP822
    ¶7   Pursuant to the forbearance agreement, PDM retained an
    investment banker to market a sale of the company for the highest
    possible price.    Of 136 potential acquirers contacted by the
    investment banker, none of them offered a price that came close to
    satisfying PDM's outstanding secured debt.    The highest bid came
    from Atlas, a private equity firm.
    ¶8   Rather than purchase PDM's assets directly, Atlas and
    the lenders agreed that Atlas would acquire the lenders' secured
    claims against PDM and then foreclose on PDM's assets.         Atlas
    caused the creation of a new entity, Bridge Resources, LLC, to aid
    in the acquisition of PDM's assets.   Bridge Resources subsequently
    filed amended Uniform Commercial Code (UCC) financing statements,
    in which it confirmed itself as the new administrative agent under
    the credit agreement and verified its protected security interest
    in PDM's assets.   Through a series of transactions, affiliates of
    Atlas and a co-investor purchased all of PDM's outstanding debt
    directly from the lenders for approximately $22 million, which was
    indicative of the value of PDM's assets.
    ¶9   PDM, having no prospect of paying back the outstanding
    debt under the credit agreement, entered into a "transaction
    support agreement" with Bridge Resources in October 2013.        The
    agreement anticipated that the parties would work towards a strict
    foreclosure on the collateral securing PDM's loans in exchange for
    partial satisfaction of PDM's obligations under the 2006 credit
    agreement.   To carry out the strict foreclosure, Atlas created a
    subsidiary called Veritas, which was assigned a first priority
    4
    No.    2017AP822
    lien on PDM's assets and eventually became the sole secured lender
    under the credit agreement.4
    ¶10    In November 2013, PDM, Bridge Resources, and Veritas
    executed a strict foreclosure agreement.                  PDM conveyed to Veritas
    the collateral securing the loan in exchange for the discharge of
    approximately $71 million out of $76 million of unpaid, secured
    debt that PDM owed under the credit agreement.5                          The strict
    foreclosure      agreement    did    not    change       the   ownership     or   board
    structure of PDM.       It is undisputed that there was no stock or
    other indicia of equitable ownership transferred from Veritas to
    PDM.       Further, no director or owner of PDM became a director or
    owner of Veritas.
    ¶11    Meanwhile,     in     2010,       Lunda,    a    civil   construction
    contractor, entered into a subcontract with PDM, which required
    PDM to provide steel for a bridge construction project.                      In 2012,
    after PDM failed to perform, Lunda sued for breach of contract.
    At the time that Veritas foreclosed on PDM's assets, Lunda had a
    Veritas was formed in October 2013 by Bridge Fabrication
    4
    Holdings, Veritas's sole member. Bridge Fabrications Holdings and
    Bridge Resources merged in 2014 and became BFH Holdings, LLC, which
    is majority-owned by Atlas affiliates.
    Pursuant to Uniform Commercial Code § 9-620, a debtor may
    5
    turn over to a lender the collateral for a loan in exchange for
    full or partial satisfaction of a debt.      Wisconsin's Uniform
    Commercial Code has a similar provision, see Wis. Stat. § 409.620
    (2017-18).   There is no dispute that the transaction support
    agreement and the subsequent strict foreclosure were in full
    compliance with the procedures set forth in the UCC.
    All subsequent references to the Wisconsin Statutes are to
    the 2017-18 version unless otherwise indicated.
    5
    No.     2017AP822
    contingent, unsecured breach of contract claim.            It was not until
    2014, after the strict foreclosure agreement was finalized, that
    Lunda obtained a $16 million judgment against PDM.                Lunda, as an
    unsecured   creditor,       subsequently   took   steps   under    Wis.     Stat.
    § 779.155 to assert a lien on funds owed to Veritas by the
    Wisconsin Department of Transportation (DOT) for projects on which
    PDM had worked.
    ¶12    In February 2015, Veritas commenced this action against
    Lunda and sought a declaration that Lunda had no claim to payments
    by the DOT for the projects at issue.                Lunda asserted eight
    counterclaims against Veritas and commenced a third-party action
    against    Atlas,    Bridge    Fabrication   Holdings,     and     two    former
    officers of PDM.6      The circuit court granted Veritas's motion to
    dismiss on six of Lunda's counterclaims. Only two claims remained:
    a successor liability claim against Veritas7 and a claim against
    Veritas,    Atlas,    and     Bridge   Fabrication   Holdings       under     the
    Wisconsin Uniform Fraudulent Transfer Act (WUFTA claim).8                Summary
    6 The two former officers, Alan Sobel and Matthew Cahill, are
    not involved in this appeal. Cahill, who was the CEO of PDM, and
    Sobel, who was the CFO of PDM, continued for at least some period
    of time in those roles at Veritas. However, neither had an owner's
    interest in PDM or Veritas.
    7 The circuit court had previously dismissed Lunda's successor
    liability claim against Atlas and Bridge Fabrication Holdings,
    which is not at issue in this case.
    8 The circuit court had previously granted a separate motion
    for summary judgment filed by Sobel and Cahill as to Lunda's WUFTA
    claim.
    6
    No.    2017AP822
    judgment motions on the remaining two claims were granted by the
    circuit court.
    ¶13    On    appeal,    Lunda       challenged   the     dismissal     of     its
    successor liability claim against Veritas under the de facto merger
    and   mere   continuation          exceptions.     Lunda       also   appealed      the
    dismissal of its WUFTA claim against Veritas and the third-party
    defendants.       The court of appeals affirmed the circuit court as to
    both issues.9
    ¶14    Lunda petitioned this court for review and challenges
    the dismissal of its successor liability claim against Veritas as
    it relates to the de facto and mere continuation exceptions. Lunda
    also alleges that the court of appeals erroneously dismissed its
    successor liability claim in light of the fraudulent transaction
    exception to the rule against successor liability.
    II.    STANDARD OF REVIEW
    ¶15    We review a decision on summary judgment using the same
    methodology       as   the   circuit      court.       Green    Spring      Farms    v.
    Kersten, 
    136 Wis. 2d 304
    , 314-15, 
    401 N.W.2d 816
    (1987).                      Summary
    judgment shall be granted where the record demonstrates "that there
    is no genuine issue as to any material fact and that the moving
    party is entitled to a judgment as a matter of law."                     Wis. Stat.
    § 802.08(2).
    III.    ANALYSIS
    9The portion of the court of appeals' decision regarding
    Lunda's WUFTA claim is not at issue here.    See Veritas, No.
    2017AP822, ¶¶36-42.
    7
    No.   2017AP822
    ¶16    We first discuss the purpose of the general rule against
    successor liability and the exceptions to that rule as developed
    in Wisconsin jurisprudence.         We next clarify the de facto merger
    and   mere      continuation   exceptions   and   determine   whether   Lunda
    raised a genuine issue of material fact as to these exceptions.
    Finally, we decide whether Lunda forfeited its successor liability
    claim as to the fraudulent transaction exception by failing to
    raise it before the court of appeals.
    A.    The general rule against successor liability:
    its purpose and relevant exceptions
    ¶17    It is well established that when a company sells or
    transfers all of its assets to another company, the purchasing
    company does not become liable for the transferring company's debts
    and liabilities.       See 
    Fish, 126 Wis. 2d at 298
    (quoting Leannais
    v. Cincinnati, Inc., 
    565 F.2d 437
    , 439 (7th Cir. 1977))("'[a]
    corporation which purchases the assets of another corporation does
    not succeed to the liabilities of the selling corporation.'").
    This general rule against successor liability was designed to
    protect a bona fide purchaser from assuming the liabilities of a
    predecessor corporation.10         See Springer v. Nohl Elec. Prods.
    Although first applied in the corporate context, we have
    10
    recognized that the rule against successor liability also belongs
    in the product liability context because:
    [T]he successor corporation did not create the risk nor
    did it directly profit from the predecessor's sale of
    the defective product; it did not solicit the use of the
    defective product nor make any representations as to its
    safety; nor is it able to enhance the safety of a product
    that is already on the market.
    8
    No.    2017AP822
    Corp., 
    2018 WI 48
    , ¶15, 
    381 Wis. 2d 438
    , 
    912 N.W.2d 1
    .                           "'The
    traditional rule of nonliability was developed . . . to protect
    the rights of commercial creditors and dissenting shareholders
    following       corporate    acquisitions,       as    well    as   to     determine
    successor       corporation     liability        for     tax   assessments         and
    contractual       obligations       of   the    predecessor.'"           
    Fish, 126 Wis. 2d at 303
    (quoting Ramirez v. Amsted Indus., Inc., 
    431 A.2d 811
    , 815-16 (N.J. 1981)).
    ¶18       We have recognized four exceptions to the rule against
    successor liability under the following circumstances:
    (1) when the purchasing corporation expressly or
    impliedly agreed to assume the selling corporation's
    liability; (2) when the transaction amounts to a
    consolidation or merger of the purchaser and seller
    corporations; (3) when the purchaser corporation is
    merely a continuation of the seller corporation; or (4)
    when the transaction is entered into fraudulently to
    escape liability for such obligations.
    Tift v. Forage King Indus., Inc., 
    108 Wis. 2d 72
    , 75-76, 
    322 N.W.2d 14
    (1982) (quoting 
    Leannais, 565 F.2d at 439
    ).                            These
    exceptions      illustrate    the    balance    in     successor    liability     law
    between "two competing, and often conflicting, policy goals:                        to
    provide    a    necessary     remedy     to    injured    parties,       often   tort
    claimants, and to provide transactional clarity and certainty for
    business parties engaged in fundamental corporate transactions."
    Matheson, John H., Successor Liability, 
    96 Minn. L
    . Rev. 371, 372-
    73 (2011).
    Springer v. Nohl Elec. Prods. Corp., 
    2018 WI 48
    , ¶15, 
    381 Wis. 2d 438
    , 
    912 N.W.2d 1
    (quoting Fish v. Amsted Indus., Inc.,
    
    126 Wis. 2d 293
    , 307, 
    376 N.W.2d 820
    (1985)).
    9
    No.   2017AP822
    ¶19   We focus our discussion on exceptions two and three,
    also known as the de facto merger and mere continuation exceptions.
    Both   exceptions       "are   declaratory         of   tests   to   be      applied      to
    encourage 'piercing the corporate veil'" and thus examine "the
    substance       and      effect       of     business       transformations              or
    reorganizations to determine whether the original organization
    continues to have life or identity in a subsequent and existing
    business organization."             
    Tift, 108 Wis. 2d at 79
    .          We resolve the
    parties' dispute over the type of "identity" evidence necessary
    for purposes of establishing these exceptions.
    B. The de facto merger and mere
    continuation exceptions defined
    ¶20   The de facto merger and mere continuation exceptions
    were defined and then developed in three main cases:                         Tift, Cody
    and Fish.       This court first explicitly recognized the exceptions
    in Tift, 
    108 Wis. 2d 72
    , a products liability action alleging
    injuries caused by a "chopper box" tractor attachment. The chopper
    box was first manufactured by a sole proprietorship, which turned
    into    a    partnership       and     eventually       "metamorphosed           into"    a
    corporation, Forage King Industries.                    
    Id. at 74.
             Forage King
    Industries      consisted      of    two   shareholders     who      had     formed      the
    partnership, one of whom was the original sole proprietor.                               
    Id. Throughout its
    different business forms, the company retained the
    same employees, manufactured the same products, and sold to the
    same dealers.      
    Id. at 74-75.
    ¶21   In 1975, just before the plaintiff was injured, all of
    the    Forage    King    Industries        stock    was    purchased        by    another
    10
    No.    2017AP822
    corporation that continued to operate as Forage King Industries
    and manufacture the same products.                  
    Id. at 75.
        The plaintiff
    commenced an action against Forage King Industries and its insurer,
    alleging that the company was a successor to the manufacturer of
    the chopper box and was therefore responsible for the plaintiff's
    injuries.     
    Id. ¶22 We
    applied the "rules of corporate law" and reasoned
    that    the   de    facto   merger    and      mere   continuation       exceptions
    "demonstrate that, when it is the same business organization that
    one is dealing with, whether it be by consolidation, merger, or
    continuation, liability may be enforced" because "[t]hese are
    tests of identity."         
    Id. at 79.
           We thus concluded that, despite
    organizational transformation, the present Forage King Industries
    was "substantially identical to the organization that manufactured
    the allegedly defective chopper box and [was] therefore liable."11
    
    Id. at 80.
    ¶23    The mere continuation exception to successor liability
    was    further     developed   in    Cody     v.    Sheboygan    Mach.    Co.,   
    108 Wis. 2d 105
    , 
    321 N.W.2d 142
    (1982).                The plaintiff sued Sheboygan
    Machine Company for injuries caused by a defective sander.                   
    Id. at 109.
       The defective sander had been manufactured by the original
    Sheboygan Machine Company, but that company sold its assets and
    its name to a different company, who again resold the company
    The court in Tift did not distinguish between the
    11
    application of the de facto merger and mere continuation
    exceptions. See Tift v. Forage King Indus., Inc., 
    108 Wis. 2d 72
    ,
    79-80, 
    322 N.W.2d 14
    (1982).
    11
    No.    2017AP822
    assets and name.             
    Id. at 107-08.
             The plaintiff brought suit
    against Sheboygan Machine Company, a corporation that shared the
    same    name     as    the   manufacturer      of    the    sander       but    functioned
    exclusively as a repair shop.             
    Id. at 108-09.
               Sheboygan Machine
    Company shared none of the officers, directors, or stockholders as
    the predecessor companies.           
    Id. at 108.
    ¶24     Citing to the facts of Tift and the principles enunciated
    in that case, the Cody court concluded that the mere continuation
    exception did not apply because the facts did "not demonstrate any
    continuity or identity of business organizations" between the two
    entities in question.           
    Id. at 106.
            The Cody court concluded that
    the second corporation "was an entirely different corporation" and
    that    the     "subsequent      businesses         were   markedly       different          in
    character and purpose from the original manufacturer" and "were
    not continuations of the original business."                       
    Id. at 111.
    ¶25     This    court    refined   the        de    facto    merger          and    mere
    continuation          exceptions    several     years        later       in     Fish,       
    126 Wis. 2d 293
    .          The Fish plaintiffs alleged injuries resulting from
    the use of a power press manufactured by Bontrager Construction
    Company.       
    Id. at 295-96.
         The plaintiffs filed suit against Amsted
    Industries, Inc., the company that acquired Bontrager's assets and
    continued to make the power press, and South Bend II, the company
    who subsequently bought the power press line from Amsted.                                 
    Id. at 295-97.
          They alleged that, as successor corporations, Amsted and
    South     Bend    II     were   liable    for       the    acts     of    Bontrager          in
    manufacturing the allegedly defective power press.                             
    Id. at 297.
    All parties agreed that the traditional exceptions to the rule
    12
    No.    2017AP822
    against successor liability did not apply to the case, but the
    plaintiffs argued that Tift expanded both the de facto merger and
    mere continuation exceptions.          
    Id. at 298.
          The plaintiffs argued
    that "identity" meant "identity of assets, operations and identity
    of the product, rather than identity of ownership."                   
    Id. at 300-
    01 (emphasis added).
    ¶26     The Fish court plainly rejected the argument that Tift
    expanded the de facto and mere continuation exceptions:                         "the
    [p]laintiffs are in error in alleging that the Tift decision has
    expanded the exceptions to the rule of nonliability."                   
    Id. at 301.
    The   court    specified     that   "[i]dentity    refers       to    identity    of
    ownership, not identity of product line."            
    Id. The court
    affirmed
    dismissal of the successor liability claim as related to both
    exceptions because "there [was] not sufficient identity between
    Bontrager and either Amsted or South Bend II to justify holding
    them liable for the acts of their predecessor."                 
    Id. at 295.
    ¶27     The    Fish   court   also    delineated    the    "key      elements"
    required to meet the de facto and mere continuation exceptions.
    In determining whether a de facto merger has occurred, the "key
    element" "is that the transfer of ownership was for stock in the
    successor corporation rather than cash."             
    Id. at 301.
              The "key
    element" to resolve whether the successor is a mere continuation
    of the seller corporation "'is a common identity of the officers,
    directors      and     stockholders    in    the   selling      and     purchasing
    corporations.'"        
    Id. at 302
    (quoting 
    Leannais, 565 F.2d at 440
    ).
    C.     The requirement of identity of ownership
    13
    No.    2017AP822
    ¶28   As Fish made clear, the de facto and mere continuation
    exceptions   to   the   rule   against   successor   liability   require
    evidence of identity of ownership.12         For the de facto merger
    exception, identity of ownership hinges on whether "the transfer
    of ownership was for stock in the successor corporation rather
    than cash." 
    Fish, 126 Wis. 2d at 301
    . It is important to recognize
    that transfer of ownership may still exist even where the successor
    entity does not have stock to offer the acquired entity.         In such
    cases, proof of identity of ownership may be established through
    equity ownership.13     For example, equity ownership could take the
    form of membership interests in a limited liability corporation.14
    12As one federal district court correctly noted, "it would
    appear that the Wisconsin Supreme Court [in Fish] has effectively
    determined that, absent a transfer of stock ownership, other merger
    factors are insufficient to sustain application of the de facto
    merger exception." Smith v. Meadows Mills, Inc., 
    60 F. Supp. 2d 911
    , 917 (E.D. Wis. 1999). The Smith court also reflected that,
    "it appears that the Wisconsin Supreme Court [in Fish] has made
    one factor——identity of ownership——a necessary requirement for the
    mere continuation exception to apply." 
    Id. at 918.
         13Lunda contends that there is "inconsistency" between
    Wisconsin's statutory merger law, Wis. Stat. § 180.1101, which
    allows for exchange of shares of one entity for "cash or property"
    of another, and the stock transfer requirement under the de facto
    merger exception. As support, Lunda cites to a footnote in the
    court of appeals' decision. See Veritas, No. 2017AP822, ¶32 n.11.
    A statutory merger pursuant to § 180.1101 is distinct from a de
    facto merger in that it involves two companies formally stating
    their intentions to merge and following statutory procedures to
    effectuate the merger.
    14 Not all entities will fit within the de facto merger
    exception. Where there is no ownership interest to be transferred,
    as in a case involving nonprofit corporations, the de facto merger
    exception does not apply. As one federal court commented, "[t]he
    policies underlying the no successor liability principle are
    geared toward encouraging economic actors to function effectively
    14
    No.   2017AP822
    ¶29    As   to   the    mere    continuation   exception,   identity    of
    ownership is established where there "'is a common identity of the
    officers, directors and stockholders in the selling and purchasing
    corporations.'"       
    Fish, 126 Wis. 2d at 302
    (quoting 
    Leannais, 565 F.2d at 440
    ).15         Some evidence, like the common identity of
    stockholders, will support application of both the de facto merger
    and mere continuation exceptions.              However, unlike the de facto
    merger     exception,       the    mere   continuation   exception     may   be
    established with evidence of the continuation of the same officers,
    directors, and stockholders under circumstances where there is no
    transfer of equity or stock ownership.
    ¶30    Despite Fish's clear mandate that identity of ownership
    is the key inquiry, Lunda asserts that Fish significantly expanded
    the de facto merger and mere continuation exceptions to allow the
    substitution of "identity of management and control" for identity
    of ownership.     In support of its argument, Lunda highlights the
    Fish court's use of the phrase "identity of management and control"
    twice in the decision:            once, in addressing Tift, where the court
    said there was an "identity of management and control throughout
    the transformation from sole proprietorship to partnership;" and
    again, in discussing Cody, where the court said there was "no
    in a market economy and have no application in the context of non-
    profit and non-stock organizations." Gallenberg Equip., Inc. v.
    Agromac Int'l, Inc., 
    10 F. Supp. 2d 1050
    , 1056 (E.D. Wis. 1998).
    15Tift and Fish relied upon Leannais v. Cincinnati, Inc., 
    565 F.2d 437
    (7th Cir. 1977), for the basic principles regarding
    successor liability.     See Veritas, No. 2017AP822, ¶24 n.8
    (describing the Leannais case).
    15
    No.    2017AP822
    identity of management and control throughout the transfers of
    ownership."     
    Fish, 126 Wis. 2d at 302
    .       Lunda further cites to IGL
    and Gallenberg for the proposition that courts post-Fish have not
    required identity of ownership.           IGL-Wis. Awning, Tent & Trailer
    Co., Inc. v. Greater Milwaukee Air & Water Show, Inc., 
    185 Wis. 2d 864
    , 
    520 N.W.2d 279
    (Ct. App. 1994); Gallenberg Equip., Inc. v.
    Agromac Int'l, Inc., 
    10 F. Supp. 2d 1050
    (E.D. Wis. 1998).
    ¶31   Identity    of    ownership    remains    the   sine    qua   non    of
    successor liability.        Although the phrase "identity of management
    and control" was used to describe the transfers of ownership in
    Tift and Cody, the Fish court maintained that identity of ownership
    is required to meet the de facto merger and mere continuation
    exceptions.      The Fish court explained that in Tift there was
    identity   of    ownership     because     "the     identical     organization
    continued to manufacture the same product" and in Cody there was
    not identity of ownership because "the successor corporation was
    an entirely different corporation" with "'no common identity of
    officers, directors and stockholders between the two companies.'"
    
    Fish, 126 Wis. 2d at 300
    , 302 (quoted source omitted).
    ¶32   Contrary to Lunda's assertion, courts post-Fish have
    required proof of identity of ownership to establish the de facto
    merger and mere continuation exceptions.            Lunda contends that the
    IGL court "impos[ed] successor liability based on a finding that
    there   was     'identity     of   management       and    control'      of    two
    corporations."     However, in concluding that the mere continuation
    exception applied, the court of appeals in IGL relied upon the
    circuit court's finding of fact that "'[f]or all intents and
    16
    No.   2017AP822
    purposes, only the name of the business changed.'"                      
    IGL, 185 Wis. 2d at 870
    .16         The IGL court additionally relied upon the
    circuit court's finding of fact that "[t]he identical organization
    in substance continued to operate with the same persons . . ."
    including the same director who formed the predecessor nonprofit
    corporation.    
    Id. at 868,
    870.
    ¶33    Similarly, in Gallenberg, the federal court rejected the
    plaintiff's    successor     liability      claim   because    the   "plaintiff
    cannot show continuity of ownership," which it described as "the
    common thread" of the         de facto merger and         mere continuation
    exceptions. 
    Gallenberg, 10 F. Supp. 2d at 1054
    .               The court refused
    to consider the argument that by actively managing the predecessor
    corporation for a time period before the asset purchase, the
    successor corporation's owners were "de facto shareholders" and
    exercised pre-transfer control. 
    Id. at 1056.
    The Gallenberg court
    concluded    that   the    plaintiff   wrongly      "equate[d]    control   with
    ownership.    They are not the same."         
    Id. Both IGL
    and Gallenberg
    thus required evidence of identity of ownership in order to meet
    the relevant exceptions to successor liability at issue in each
    case.
    16The mere continuation exception was the only exception to
    the general rule against successor liability that was addressed by
    the court in IGL-Wis. Awning, Tent & Trailer Co., Inc. v. Greater
    Milwaukee Air & Water Show, Inc., 
    185 Wis. 2d 864
    , 
    520 N.W.2d 279
    (Ct. App. 1994).
    17
    No.    2017AP822
    ¶34   We reject Lunda's reading of Tift and Fish17 and decline
    to broaden the exceptions to the rule against successor liability,
    as we have declined to do in the past.     See 
    Fish, 126 Wis. 2d at 303
    -12 (rejecting the plaintiff's arguments in favor of adopting
    a "product line" exception and "expanded continuation" exception
    to the rule).18    Identity of ownership, not identity of management
    and control, remains the essential element that a plaintiff must
    establish under both the de facto merger and mere continuation
    exceptions.
    D.   No genuine issue of material fact regarding
    identity of ownership
    ¶35   The facts in this case do not establish identity of
    ownership between Veritas, the asset purchaser, and PDM, the
    seller, under either the de facto merger or mere continuation
    exceptions.     In regards to the de facto merger exception, it is
    undisputed that there was no stock or other indicia of equity
    ownership transferred from Veritas to PDM.     Therefore, there was
    no de facto merger as a matter of law and Lunda's claim under this
    exception must fail.
    ¶36   As to the mere continuation exception, Atlas and its
    subsidiaries, including Veritas, were strangers to Lunda prior to
    17Lunda does not dispute that we must affirm the court of
    appeals if we reject its interpretation of Fish, 
    126 Wis. 2d 293
    .
    18Expanding the exceptions to the rule against successor
    liability would also be inconsistent with its important objective:
    to provide "transactional clarity and certainty for business
    parties engaged in fundamental corporate transactions." Matheson,
    John H., Successor Liability, 
    96 Minn. L
    . Rev. 371, 373 (2011).
    18
    No.   2017AP822
    receiving a call from an investment banker regarding the prospect
    of purchasing PDM.      Veritas and PDM had separate and distinct
    ownership before and after Veritas foreclosed on PDM's assets.            No
    director or owner of PDM became a director or owner of Veritas.
    Based on this lack of common identity of officers, directors, and
    stockholders in the selling and purchasing corporations, the mere
    continuation exception does not apply.
    ¶37    Lunda has not raised a genuine issue of material fact as
    to identity of ownership under either the de facto merger or            mere
    continuation exceptions and therefore its successor liability
    claim must fail.
    E.    Forfeiture of Lunda's successor liability claim based
    upon the fraudulent transaction exception
    ¶38    Finally,   Lunda   asserts   that   the   court    of   appeals
    erroneously dismissed its successor liability claim in light of
    the fraudulent transaction exception to the rule against successor
    liability.19   Veritas contends that Lunda forfeited this argument
    when it failed to raise the exception before the court of appeals.20
    We agree.
    19In its third-party complaint, Lunda referred to the
    exception as the "fraudulent purpose exception." It has also been
    referred to as the "fraudulent transfer exception" and the
    "fraudulent transaction exception." Like we did in Springer, 
    381 Wis. 2d 438
    , we will refer to it as the fraudulent transaction
    exception so as to not mistake it for the WUFTA claim.
    20Veritas also contends that Lunda never pursued this
    exception before the circuit court on summary judgment; however,
    as detailed herein, that is inaccurate.
    19
    No.    2017AP822
    ¶39    A chronological summary of the circuit court proceedings
    and subsequent appellate briefing illustrates how Lunda forfeited
    this argument.     When Lunda filed its counterclaims and third-party
    complaint in response to Veritas's declaratory judgment action, it
    asserted a successor liability claim based on three exceptions to
    the rule against successor liability:               de facto merger, mere
    continuation, and fraudulent transaction.           At the same time, Lunda
    also pleaded a statutory WUFTA claim.         Lunda's brief in opposition
    to Veritas's motion for summary judgment included argument on only
    the de facto merger and mere continuation exceptions, and its WUFTA
    claim.      But, at oral argument before the circuit court, the
    fraudulent    transaction   exception   was    raised    and    both    parties
    confirmed its existence within the dispute.            The circuit court's
    final order explained that it found no genuine issue of material
    fact as to successor liability "under any of the theories that
    Lunda advanced, whether de facto merger, mere continuation, or
    fraudulent [transaction]," and that it also found no dispute as to
    Lunda's WUFTA claim.     (Emphasis added.)
    ¶40    In its brief to the court of appeals, Lunda chose not to
    raise an argument as to the circuit court's adverse ruling on the
    fraudulent transaction exception.           Instead, Lunda argued that
    there were "genuine issues of material fact as to the elements of
    the de facto merger and mere continuation" exceptions, and as to
    its WUFTA claim.
    ¶41    Lunda suggests that this court's recent decision in
    Springer,    
    381 Wis. 2d 438
    ,   revives     its    claim     for    successor
    liability on the basis of the fraudulent transaction exception.
    20
    No.   2017AP822
    In Springer, we concluded that a fraudulent transfer under WUFTA
    did not supplant the common-law fraudulent transaction exception
    to the rule against successor liability.                 
    Id., ¶29. ¶42
       The court of appeals reached its decision in this case
    in November 2018, several months after publication of Springer,
    and addressed the only issue related to fraudulence that was
    presented by Lunda:       its WUFTA claim.         See Veritas, No. 2017AP822,
    ¶¶36-42. Because Lunda failed to pursue the fraudulent transaction
    exception on appeal, the holding in Springer is of no import.
    Lunda failed to preserve on appeal its successor liability claim
    as   to    the    fraudulent    transaction    exception      and    this    court's
    decision in Springer cannot revive it.              We decline to address this
    forfeited claim.
    IV.   CONCLUSION
    ¶43    We conclude that because Lunda did not establish a
    genuine issue of material fact as to identity of ownership between
    Veritas and PDM, it cannot satisfy the de facto merger or mere
    continuation exceptions to the rule against successor liability.
    We further conclude that by not raising the fraudulent transaction
    exception before the court of appeals, Lunda forfeited its claim
    for successor liability based on that exception.                       We therefore
    affirm the court of appeals.
    By    the    Court.—The    decision     of   the    court   of     appeals   is
    affirmed.
    21
    No.   2017APAP822.pdr
    ¶44   PATIENCE DRAKE ROGGENSACK, C.J.     (concurring).      There
    is no question of fact that Atlas's related entities purchased PDM
    Bridge, LLC's (PDM)1 secured debt from PDM's lenders with the
    intent to obtain control of PDM.          They did so through strict
    foreclosure of that secured debt, which resulted in ownership of
    PDM's assets without encumbrance by any debt with lower priority
    than the secured debt that drove the foreclosure.
    ¶45   Lunda Construction Company (Lunda) asserts that the
    strict foreclosure does not save Veritas's assets from its $16
    million judgment against PDM.          Before us, Lunda contends that
    Veritas is the same corporation as PDM, but with a different name,
    due to de facto merger and mere continuation doctrines.            Lunda
    also asserts that Veritas's intent to remove PDM's assets from its
    reach gives rise to common law and statutory fraud claims that
    open Veritas's assets to collection for Lunda's judgment against
    PDM.
    ¶46   Therefore, the question before us is whether, given the
    undisputed facts, Atlas lawfully removed PDM's assets from Lunda's
    reach by the actions it and its affiliates took, which actions
    culminated in strict foreclosure that prevented Lunda's claims
    from reaching Veritas's assets.     As I explain below, my answer to
    that question is yes.      Accordingly, although I do not join the
    majority opinion, I respectfully concur in the majority opinion's
    dismissal of Lunda's claims against Veritas.
    PDM was a non-stock Delaware corporation with a single
    1
    member, ASP PDM, LLC (ASP), which also was a non-stock Delaware
    corporation.
    1
    No.    2017APAP822.pdr
    I.   BACKGROUND
    ¶47    PDM was a steel bridge fabrication company with offices
    in Illinois and fabrication facilities in Wisconsin and Florida.
    In 2006, to continue in business, PDM obtained financing from a
    syndicate of lenders (the Syndicate), which provided PDM loans
    evidenced by a $115 million note and a $25 million line of credit.
    The Syndicate collateralized its loans with PDM's real estate and
    personal    property,   both    tangible   and   intangible,     by   filing
    appropriate mortgages and financing statements to protect its
    interests.    ASP also pledged its member interest in PDM to the
    Syndicate thereby giving corporate control of PDM to the Syndicate.
    ¶48    PDM's financial difficulties continued.          In December of
    2011, PDM suffered losses in excess of $63 million and was in
    default of its financial commitments to the Syndicate.                   The
    Syndicate and PDM entered into a Forbearance Agreement, wherein
    PDM agreed to "restructure" its operations.
    ¶49    In 2012, PDM's financial troubles continued, producing
    another loss in excess of $63 million.        Its financial difficulties
    also were affecting Lunda.          In July of 2012, Lunda sued PDM for
    breach of contract with damages alleged to be in excess of $16
    million.2
    ¶50    Notwithstanding the 2011 "restructuring," PDM continued
    to have general financial difficulties.          PDM also was unable to
    meet the terms of the 2011 Forbearance Agreement between it and
    the Syndicate.
    2 Due to a series of intervening events, Lunda did not obtain
    a judgment on this debt until 2014.
    2
    No.   2017APAP822.pdr
    ¶51    In June of 2013, the principal amount of PDM's debt to
    the Syndicate was approximately $70 million and PDM was insolvent.
    PDM was in default of its credit agreement with the Syndicate.
    Due to PDM's financial condition, the Syndicate and PDM entered
    into a second Forbearance Agreement3 wherein PDM became obligated
    to retain assistance of an investment banker to sell its business
    as a going concern or to sell all of its assets on or before
    September 20, 2013.
    ¶52    To accomplish those tasks, PDM retained Houlihan Lokey
    Capital, Inc., a well known investment banker with experience
    selling distressed companies.             Although the investment banker
    contacted 136 potential purchasers, only six letters of interest
    were obtained.     No responding entity was willing to pay enough to
    cover the Syndicate's outstanding $70 million debt.                  Atlas, a
    private equity firm and industrial holding company, was the highest
    bidder, offering $33 million as a net purchase price for PDM.
    ¶53    Upon learning that Lokey's efforts to sell PDM had not
    been successful, Atlas, and two other unsuccessful bidders in the
    potential sale of PDM, offered to purchase the Syndicate's secured
    debt for varying amounts.     Atlas did so because it determined that
    if properly restructured, PDM could be a valuable asset for Atlas's
    investors.
    ¶54    In August 2013, Atlas created Bridge Resources, LLC
    (Bridge Resources), with Atlas as its majority member.                  Bridge
    Resources    and    another   Atlas       entity,   paid     the     Syndicate
    3 There is no evidence that Veritas, Atlas and Bridge
    Fabrications Holdings, LLC (BFH) were parties to the Forbearance
    Agreement or had an interest in PDM's debt or equity at the time
    the Forbearance Agreement was executed.
    3
    No.   2017APAP822.pdr
    approximately $22 million for all of the Syndicate's secured debt
    and the ASP pledge.     Bridge Resources became the administrative
    agent of the secured debt.        Appropriate financing statements and
    mortgages were filed on all of PDM's personal and real property,
    giving Bridge Resources a perfected security interest in all PDM's
    assets.
    ¶55   In   September   2013,   Bridge      Resources     created    Bridge
    Fabrications    Holdings,   LLC   (BFH).4       In   October      of   2013,   to
    accomplish strict foreclosure of PDM's assets, BFH created Veritas
    Steel, LLC (Veritas) to which rights in PDM's secured debt were
    transferred.5
    ¶56   On November 5, 2013, Veritas conducted a Wis. Stat.
    § 409.620 strict foreclosure procedure on all the secured debt via
    a Strict Foreclosure Agreement.      In that Agreement, Veritas agreed
    to assume only those PDM liabilities that were expressly set forth
    in the agreement.
    ¶57   Strict   foreclosures     on   the    secured     debt      permitted
    Veritas to own all PDM assets in satisfaction of the debt that PDM
    had originally incurred during the Syndicate financing.6                 At the
    4 BFH's members were Lapetus Capital LLC, Atlas Resources, LP
    and SHP; Capital Solutions Fund, LP and Atlas Capital Resources,
    LP.
    5 BFH was Veritas's sole member.    In October of 2013, BFH
    created BFH Secured Lending and was its sole member; then in
    December of 2013, Bridge Resources merged into BFH.
    6 Pursuant to Wis. Stat. § 409.620 (U.C.C. § 9-620) a creditor
    can foreclose on debt collateralized by personal property of a
    type that is subject to Wis. Stat. ch. 409 (U.C.C. ch. 9) and
    accept the collateral in full or partial satisfaction of the debt.
    Foreclosures of PDM's real property proceeded under differing
    statutory provisions depending on the location of the real
    4
    No.   2017APAP822.pdr
    conclusion of strict foreclosure, Veritas owned all of PDM's
    assets, cleansed of all secured and unsecured debts that were
    subordinate to the secured debt that Veritas owned.
    ¶58    In     March    of   2014,       Lunda    obtained    a    judgment    of
    approximately $16 million against PDM, which it filed in Wisconsin
    in July of 2014 and in Illinois in September of 2014.                      In July of
    2014, Lunda commenced an action in Wisconsin to obtain funds from
    the Wisconsin Department of Transportation (DOT) pursuant to Wis.
    Stat. § 779.155 based on its judgment against PDM.7
    ¶59    In February 2015, Veritas commenced this lawsuit as a
    declaratory judgment action due to Lunda's Wis. Stat. § 779.155
    action seeking payments from DOT, which Veritas claimed belonged
    to it.       Lunda counterclaimed, alleging that Veritas was PDM by
    another name; and therefore, Veritas's assets were subject to
    Lunda's claims for payment of its $16 million judgment against
    PDM.
    ¶60    Lunda contended that Veritas is the same entity as PDM
    due to a de facto merger of PDM, or as a mere continuation of PDM.
    Lunda      also    asserted    that      the       strict   foreclosure    procedures
    employed were grounded in common law or statutory fraud and
    therefore, permit Lunda to collect its debt from Veritas's assets.
    The circuit court dismissed Lunda's complaint against Veritas, and
    the court of appeals affirmed that dismissal.
    II.    DISCUSSION
    A.   Standard of Review
    property.         See Wis. Stat. § 846.15 et seq.
    7   PDM was dissolved in August of 2014.
    5
    No.   2017APAP822.pdr
    ¶61   Here, we review summary judgment granted to Veritas.                 In
    so doing, we independently employ the same methodology as the court
    of appeals and the circuit court.          Wisconsin Pharmacal Co., LLC v.
    Nebraska Cultures of Cal., Inc., 
    2016 WI 14
    , ¶12, 
    367 Wis. 2d 221
    ,
    
    876 N.W.2d 72
    .     Summary     judgment   is   to    be   granted      "if   the
    pleadings, depositions, answers to interrogatories, and admissions
    on file, together with the affidavits, if any, show that there is
    no genuine issue as to any material fact and that the moving party
    is entitled to a judgment as a matter of law."                
    Id. (quoting Wis.
    Stat. § 802.08(2) (2013-14)).
    B.   Corporate Assets
    1.   General Rule
    ¶62   When     one   corporation     buys    the   assets       of    another
    corporation in a commercial context, the transferee corporation
    generally does not succeed to the transferor's debts.                      Marie T.
    Reilly, Making Sense of Successor Liability, 31 Hofstra L. Rev.
    745 (2003).        However, a court may decide that the transferee
    corporation should be treated as a successor corporation and be
    liable for the transferor's debts.            
    Id. at 746.
              In the matter
    before us, strict foreclosure, a Wis. Stat. § 409.620, et seq.
    remedy available to secured creditors, is the context in which to
    evaluate Lunda's claims.8
    8There are occasions when federal law causes the purchasing
    corporation to be liable for the acts of the transferor
    corporation. See Kathryn A. Barnard, EPA's Policy of Corporate
    Successor Liability Under CERCLA, 6 Stan. Envtl. L. J. 78 (1986-
    1987). CERCLA and its policy concerns are not present here. I
    mention CERCLA only because the context in which successor
    corporate liability is evaluated is important.
    6
    No.    2017APAP822.pdr
    ¶63   Wisconsin   follows    the   general   rule,     wherein    a
    corporation that purchases the assets of another corporation in a
    commercial context is not liable for the obligations of the selling
    corporation.   See Fish v. Amsted Indus., Inc., 
    126 Wis. 2d 293
    ,
    298, 
    376 N.W.2d 820
    (1985). The general rule stated above promotes
    alienability of corporate assets and is in accord with policies
    that promote productive use of business assets. Gallenberg Equip.,
    Inc. v. Agromac Int'l, Inc., 
    10 F. Supp. 2d 1050
    , 1053 (1998).
    2.     Exceptions
    ¶64   In Wisconsin, there are four exceptions to the rule of
    non-liability for the transferee corporation:
    (1) when the purchasing corporation expressly or
    impliedly agreed to assume the selling corporation's
    liability; (2) when the transaction amounts to a
    consolidation or merger of the purchaser and seller
    corporations; (3) when the purchaser corporation is
    merely a continuation of the seller corporation; or
    (4) when the transaction is entered into fraudulently to
    escape liability for such obligations.
    
    Fish, 126 Wis. 2d at 298
    (quoting Leannais v. Cincinnati, Inc.,
    
    565 F.2d 437
    , 439 (7th Cir. 1977)).
    ¶65   Lunda contends that the strict foreclosure employed here
    caused a de facto merger between PDM and Veritas.         In evaluating
    a claim of de facto merger, appellate precedent considers whether:
    (1) the assets of the seller corporation are acquired
    with shares of the stock in the buyer corporation,
    resulting in a continuity of shareholders; (2) the
    seller ceases operations and dissolves soon after the
    sale; (3) the buyer continues the enterprise of the
    seller corporation so that there is a continuity of
    management, employees, business location, assets and
    general business operations; and (4) the buyer assumes
    those liabilities of the seller necessary for the
    uninterrupted   continuation    of   normal   business
    operations.
    7
    No.   2017APAP822.pdr
    Sedbrook v. Zimmerman Design Grp., Ltd., 
    190 Wis. 2d 14
    , 20-21,
    
    526 N.W.2d 758
    (Ct. App. 1994) (quoting Parson v. Roper Whitney,
    Inc., 
    586 F. Supp. 1447
    , 1449 (W.D. Wis. 1984)).     However, as we
    explained in Fish, "[t]he key element in determining whether a
    merger or de facto merger has occurred is that the transfer of
    ownership was for stock in the successor corporation rather than
    cash."     
    Fish, 126 Wis. 2d at 301
    (quoting 
    Leannais, 565 F.2d at 439
    ).
    ¶66    In the matter before us, Lunda has provided nothing from
    which we could conclude that PDM's member, ASP, received membership
    status in Veritas, upon foreclosure, at the time of asset transfer
    or at any other time.   The assets of PDM were obtained in exchange
    for satisfaction of approximately $65 million of PDM's $70 million
    of secured debt, which Veritas then held.9       Veritas's position
    relative to the assets that belonged to PDM did not arise due to
    a merger or a de facto merger of PDM with Veritas.
    ¶67    Lunda also contends that Veritas is a mere continuation
    of PDM; that it is the same corporation, but with a different name.
    In evaluating a claim that one corporation is a mere continuation
    of an earlier corporation, we consider whether there is "a common
    identity of the officers, directors and stockholders in the selling
    and purchasing corporations." 
    Leannais, 565 F.2d at 440
    . In Tift,
    we cited Leannais and also focused on "identity." As we explained:
    When viewed in the context of a tort caused by a
    defective product, these two "exceptions" merely recite
    that, where either one is applicable, there is
    "identity," because in substance the successor business
    9 Five million dollars of secured debt remained and was
    retained by Veritas together with the assets that secured it.
    8
    No.   2017APAP822.pdr
    organization which the plaintiff sues is, despite
    organizational   metamorphosis,   the    same   business
    organization which manufactured the product which caused
    his injury.
    Tift v. Forage King Indus., Inc., 
    108 Wis. 2d 72
    , 78, 
    322 N.W.2d 14
    (1982).         Our major concern in Tift was whether a company that
    began as a sole proprietorship, proceeded to a partnership and
    ended as a corporation could be liable for a product manufactured
    by an earlier business form that was not corporate.                        
    Id. at 76-
    77. However, lest there be confusion on the meaning of "identity,"
    in Fish, we explained that "[i]dentity refers to identity of
    ownership, not identity of product line."                   
    Fish, 126 Wis. 2d at 301
    .
    ¶68    In    the   matter   before     us,   there    is    no   identity    of
    ownership between PDM and Veritas.             Both PDM and Veritas have LLC
    non-stock structures, but there was no overlap in their members or
    in their creators.         PDM, a Delaware LLC, had a single member, ASP.
    Veritas, also a Delaware limited liability company, has a single
    member, BFH.        BFH's members do not include ASP or PDM.               While non-
    stock corporations generally are controlled by their articles and
    owned by their members, the articles of neither PDM nor Veritas
    are in the record before us.          There is no proof in the record that
    supports      the    conclusion    that   Veritas    and     PDM    have    the   same
    ownership.         While it appears that Matt Cahill,10 who was the CEO
    of PDM, and Alan Sobel, who was the CFO of PDM, continued for at
    least some period of time in those roles at Veritas, neither had
    an owner's interest PDM or in Veritas.               Accordingly, Veritas does
    10   Cahill was replaced as CEO in April of 2014.
    9
    No.    2017APAP822.pdr
    not meet the criteria necessary for us to conclude that it is a
    mere continuation of PDM.
    ¶69    Lunda also contends that because Veritas foreclosed by
    using     strict   foreclosure     procedures     that   were    designed    to
    eliminate all debt that had a lesser priority than the debt Atlas
    affiliates purchased from the Syndicate, the transactions at issue
    here were fraudulent as to Lunda.11           Therefore, Lunda reasons the
    general rule that the purchasing corporation is not responsible
    for the debts of the seller does not apply; and accordingly, it
    has the right to execute its $16 million judgment against Veritas's
    assets.
    ¶70    The    elements   of    common      law   fraud     are:     (1) a
    representation of fact that the speaker intends the hearer to rely
    on; (2) which the speaker either knows is untrue, or makes with
    reckless disregard for its truthfulness; (3) another believes such
    representation     and   relies    on   it;   (4) with   resulting     damage.
    Ollerman v. O'Rourke Co., Inc., 
    94 Wis. 2d 17
    , 25, 
    288 N.W.2d 95
    (1980) (quoting Whipp v. Iverson, 
    43 Wis. 2d 166
    , 169-170, 
    168 N.W.2d 201
    (1969)).
    11Lunda pled common law fraud and the circuit court addressed
    it. Lunda also raised it in its arguments before us. The majority
    opinion applies forfeiture and does not address this contention
    because Lunda did not continue this allegation before the court of
    appeals. Majority op., ¶¶38-42.
    Forfeiture is a doctrine of judicial administration.    See
    State v. Soto, 
    2012 WI 93
    , ¶¶35, 36, 
    343 Wis. 2d 43
    , 
    817 N.W.2d 848
    . Because Lunda's contention arises in a commercial context
    where statutory procedures under ch. 409 were employed and
    guidance may be helpful to future commercial litigants, I choose
    to address Lunda's contention.
    10
    No.    2017APAP822.pdr
    ¶71   We recently addressed common law fraud in Springer v.
    Nohl Elec. Prods. Corp., 
    2018 WI 48
    , 
    381 Wis. 2d 438
    , 
    912 N.W.2d 1
    , in the context of a products liability claim that alleged
    successor corporation liability.                 There, Mrs. Springer claimed
    that     her   husband     died   from     exposure    to     asbestos-containing
    products, which occurred during his employment for a company that
    preceded Nohl.        
    Id., ¶2. She
    sued Nohl to recover for his injuries
    and death.        
    Id. We explained
    that the fraudulent transfer of
    assets exception to non-liability "has rarely been used to impose
    successor liability for products liability claims."                             
    Id., ¶17 (citing
    Restatement (Third) of Torts:                  Products Liability § 12
    cmt. e (Am. Law Inst. 1998); Timothy J. Murphy, A Policy Analysis
    of   a    Successor     Corporation's      Liability    for       Its    Predecessor's
    Defective       Products     When    the        Successor     Has        Acquired    the
    Predecessor's Assets for Cash, 71 Marq. L. Rev. 815, 819 (1988).
    ¶72   In Springer, we painted the fraud exception with broad
    strokes that left the particulars of that exception for another
    day.      We said, "The fraudulent transaction theory turns on the
    intention underlying the transfer of assets to [the successor],
    i.e., whether it was made with an actual intention to hinder,
    delay, or defraud creditors."               Springer, 
    381 Wis. 2d 438
    , ¶19
    (quoting United States ex rel. Bunk v. Gov't Logistics N.V., 
    842 F.3d 261
    , 276 (4th Cir. 2016)).            We also said that "the fraudulent
    transfer         exception,         [in]         the        law          [of]       every
    jurisdiction . . . requires a finding that the corporate transfer
    of assets 'is for the fraudulent purpose of escaping liability.'"
    
    Id. (quoting Raytech
    Corp. v. White, 
    54 F.3d 187
    , 192 (3d Cir.
    1995) (alterations in original)).                 The wrongful intent of the
    11
    No.    2017APAP822.pdr
    person seeking to avoid liability was critical to our decision in
    Springer.    
    Id., ¶19. ¶73
       It is important to note that Springer arose in the
    context of a products liability claim.          It did not involve strict
    foreclosure of secured debt pursuant to Wis. Stat. § 409.620.
    Lunda gave little attention to the commercial context in which its
    claim arose, yet an understanding of the context in which Lunda
    makes its claim and Veritas raises its defense is critical.
    Therefore, a brief overview of strict foreclosure will be helpful
    to the reader's understanding of my discussion that follows.
    ¶74    "Article   9   of   the   Uniform   Commercial    Code   (U.C.C.)
    permits a secured creditor to elect among several alternative
    remedies in the event of a default by the debtor."12             LaRoche v.
    Amoskeag Bank, 
    969 F.2d 1299
    , 1302 (1st Cir. 1992).           Subsequent to
    debtor default, the secured creditor may dispose of the collateral,
    "as long as it does it in a 'commercially reasonable manner.'"
    
    Id. at 1303.
        However, a secured creditor also may choose to
    proceed by strict foreclosure, which is a different statutory
    opportunity.    
    Id. ¶75 Strict
    foreclosure permits a secured creditor "to retain
    the collateral in complete satisfaction of the indebtedness."             
    Id. "Disputes about
    valuation or even a clear excess of collateral
    value over the amount of obligations satisfied do not necessarily
    demonstrate the absence of good faith."         Michael L. Monson, Strict
    Foreclosure Under Article 9:          Benefits, Risks, and Strategies, 43
    No. 1 UCC L.J. (Oct. 2010), 3.
    12Wisconsin Stat. ch. 409 is the Wisconsin equivalent of
    Uniform Commercial Code chapter 9.
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    No.    2017APAP822.pdr
    ¶76    When a secured party employs strict foreclosure pursuant
    to   statute    and     accepts      the      collateral       in    full    or     partial
    satisfaction of the debt owed:
    (1) the debt is discharged to the extent consented to by
    the debtor, (2) all of the debtor's rights in the
    collateral are transferred to the secured party, (3) the
    security interest that was the subject of the debtor's
    consent and any subordinate security interest or other
    subordinate liens are discharged, and (4) any other
    subordinate interests are terminated. . . . After the
    secured party has accepted the collateral it may resell
    the collateral to a subsequent purchaser, keep it, or
    otherwise deal with it as its own property.
    
    Id. at 6.
    ¶77    Wisconsin       Stat.    § 409.620's        authorization         of    strict
    foreclosure     has     a    number      of        mandatory    procedures        and    the
    availability of objections that could stop the process.                                  For
    example, subordinate secured creditors have a right to notice of
    the proposed strict foreclosure, Wis. Stat. § 409.621(1), and a
    right   to     object       to   using     strict       foreclosure,         Wis.       Stat.
    § 409.620(1)(b).         However, on November 5, 2013, when Veritas
    strictly foreclosed on the debt that was secured by PDM's assets,
    Lunda was not a subordinate secured creditor.                        Therefore, Lunda
    did not have the opportunity to object to Veritas' use of strict
    foreclosure.
    ¶78    In addition, Lunda has not claimed that the strict
    foreclosure that occurred here did not satisfy the statutory
    obligations of Wis. Stat. ch. 409.                     Lunda simply contends that
    because the strict foreclosure process was used to cleanse assets
    of debt the process was fraudulent.
    ¶79    Lunda's         argument          misses          its     mark         because
    Wis. Stat. ch. 409 was created in part to do exactly what happened
    13
    No.   2017APAP822.pdr
    here.     Veritas's conduct was not fraudulent because it was not
    wrongful    in   this   commercial    context.13   Stated    otherwise,   I
    conclude that a creditor that strictly forecloses in a commercial
    context in accord with the statutory procedures set out in ch. 409
    to avoid the claims of debtors with lesser priority does not
    exhibit wrongful intent that supports a claim of common law fraud.
    Accordingly, the broad statements about "fraudulent intent" set
    out in Springer have no application here.
    ¶80    My conclusion that strict foreclosure under Wis. Stat.
    § 409.620 does not support Lunda's fraud claim is reinforced by
    Wis. Stat. § 242.08(5)(b).           Statutory fraud, Wisconsin Uniform
    Fraudulent Transfer Act (WUFTA), is set out in Wis. Stat. ch. 242.
    Lunda sought to use WUFTA to void the transfer of PDM's assets to
    Veritas.    However, § 242.08(5)(b) provides that a transfer is not
    voidable if it results from "Enforcement of a security interest in
    compliance with ch. 409."       Here, there is no question that the
    transfer of personal property, tangible and intangible, occurred
    through enforcement of a security interest under § 409.620 et seq.
    WUFTA also has no application here.
    13Chapter 409's legislation for secured transactions is
    complicated. An understanding of the claim and defense and the
    context in which they arise is critical.  Here, we have strict
    foreclosure between commercial parties engaged in commercial
    transactions.
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    No.   2017APAP822.pdr
    III.   CONCLUSION
    ¶81    The question before us is whether, given the undisputed
    facts, Atlas lawfully removed PDM's assets from Lunda's reach by
    the actions it and its affiliates took, which actions culminated
    in strict foreclosure that prevented Lunda's claims from reaching
    Veritas's assets. As I explained above, my answer to that question
    is yes.    Accordingly, although I do not join the majority opinion,
    I respectfully concur in the majority opinion's dismissal of
    Lunda's claims against Veritas.
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    No.   2017APAP822.pdr
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