Robert W. Otto v. City of Boca Raton, Florida ( 2022 )


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  • USCA11 Case: 19-10604     Date Filed: 07/20/2022   Page: 1 of 110
    In the
    United States Court of Appeals
    For the Eleventh Circuit
    ____________________
    No. 19-10604
    ____________________
    ROBERT W. OTTO,
    JULIE H. HAMILTON,
    Plaintiffs-Appellants,
    versus
    CITY OF BOCA RATON, FLORIDA,
    COUNTY OF PALM BEACH, FL,
    Defendants-Appellees.
    ____________________
    Appeal from the United States District Court
    for the Southern District of Florida
    D.C. Docket No. 9:18-cv-80771-RLR
    ____________________
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    2                                                         19-10604
    Before WILLIAM PRYOR, Chief Judge, WILSON, JORDAN,
    ROSENBAUM, JILL PRYOR, NEWSOM, BRANCH, GRANT, LUCK, LAGOA,
    and BRASHER, Circuit Judges.
    BY THE COURT:
    A petition for rehearing having been filed and a member of
    this Court in active service having requested a poll on whether this
    case should be reheard by the Court sitting en banc, and a majority
    of the judges in active service on this Court having voted against
    granting rehearing en banc, it is ORDERED that this case will not
    be reheard en banc.
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    19-10604              GRANT, J., Concurring                       1
    GRANT, Circuit Judge, joined by BRANCH and LAGOA, Circuit
    Judges, concurring in the denial of rehearing en banc:
    First Amendment jurisprudence is straightforward in at least
    one respect: it “requires that content-based speech restrictions
    satisfy strict scrutiny. And unless restrictions meet that demanding
    standard, whether the speech they target should be tolerated is
    simply not a question that we are allowed to consider, or a choice
    that we are allowed to make.” Otto v. City of Boca Raton, 
    981 F.3d 854
    , 870 (11th Cir. 2020) (quotation and citations omitted). The
    city and county ordinances in this case, which prohibit talk therapy
    on a particular—and particularly controversial—subject, are no
    exception to this rule.
    The challenged ordinances “prohibit therapists from
    engaging in counseling or any therapy with a goal of changing a
    minor’s sexual orientation, reducing a minor’s sexual or romantic
    attractions (at least to others of the same gender or sex), or
    changing a minor’s gender identity or expression—though support
    and assistance to a person undergoing gender transition is
    specifically permitted.” 
    Id. at 859
    . The perspective enforced by
    these local policies is extremely popular in many communities.
    And the speech barred by these ordinances is rejected by many as
    wrong, and even dangerous. But the First Amendment applies
    even to—especially to—speech that is widely unpopular.
    The panel opinion thoroughly explains why a fair-minded
    and neutral application of longstanding First Amendment law
    dooms the ordinances. We write separately here to address our
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    2                      GRANT, J., Concurring                 19-10604
    colleagues’ dissenting opinions and to reiterate the importance of
    the First Amendment protections at stake. Today’s dissenters
    decry the result of the panel decision—namely, that speech they
    consider harmful is (or may be) constitutionally protected. But to
    reach their preferred outcomes, they ask us to ignore settled First
    Amendment law.
    Consider our well-established standard of review for First
    Amendment cases.            When reviewing constitutional facts
    underlying possible violations of the freedom of speech, we apply
    de novo, or plenary, review. ACLU of Florida, Inc. v. Miami-Dade
    Cnty. Sch. Bd., 
    557 F.3d 1177
    , 1203 (11th Cir. 2009); see also Bose
    Corp. v. Consumers Union of U.S., Inc., 
    466 U.S. 485
    , 501 n.17, 505-
    –06 & 506 n.24 (1984). Judge Jordan correctly applied this standard
    when writing for this Court in Wollschlaeger v. Governor of
    Florida, an en banc case in which we held that the government
    could not block doctors from speaking to their patients about guns.
    See 
    848 F.3d 1293
    , 1301 (11th Cir. 2017) (en banc). Remarkably, he
    now attacks that standard, emphasizing that we ordinarily review
    a district court’s “factual findings for clear error” in an appeal from
    the grant or denial of a preliminary injunction. Indep. Party of
    Florida. v. Sec’y, Florida, 
    967 F.3d 1277
    , 1280 (11th Cir. 2020).
    Jordan Dissent at 1.
    That is true—but “First Amendment issues are not
    ordinary.” ACLU of Florida, 
    557 F.3d at 1203
    . It has long been the
    rule that when we consider a preliminary injunction implicating
    the freedom of speech, “our review of the district court’s findings
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    19-10604               GRANT, J., Concurring                        3
    of ‘constitutional facts,’ as distinguished from ordinary historical
    facts, is de novo.” 
    Id.
     (quoting CAMP Legal Def. Fund, Inc. v. City
    of Atlanta, 
    451 F.3d 1257
    , 1268 (11th Cir.2006)). Historical facts are
    the straightforward findings of the circumstances surrounding a
    case—here, for example, the dates on which the ordinances were
    passed. Constitutional facts, in contrast, are the “core facts” that
    determine whether a First Amendment violation has occurred. Id.
    at 1205.
    Because “the reaches of the First Amendment are ultimately
    defined by the facts it is held to embrace,” appellate courts must
    ourselves decide “whether a given course of conduct falls on the
    near or far side of the line of constitutional protection.” Hurley v.
    Irish-Am. Gay, Lesbian & Bisexual Grp. of Boston, Inc., 
    515 U.S. 557
    , 567 (1995). Here, the question of whether the ordinances
    regulate speech or conduct—as Judge Jordan puts it, whether the
    therapy is “just talk”—goes well beyond historical fact. See Jordan
    Dissent at 13. To defer on a factual issue so intertwined with the
    legal questions at stake would be to implicitly delegate legal
    judgment to the district court as well.
    We cannot duck controversial issues by evading the
    standard of review for constitutional facts. The panel, as our
    precedents require, applied the proper standard: “plenary review.”
    Wollschlaeger, 848 F.3d at 1301. And we are puzzled that Judge
    Jordan objects to applying the same standard he used in
    Wollschlaeger.
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    4                      GRANT, J., Concurring                19-10604
    The next dissent also ignores the law of this Circuit and the
    Supreme Court. Citing dozens of interest group publications—
    none of which are in the record—Judge Rosenbaum criticizes the
    panel majority’s “uninformed take on talk therapy.” Rosenbaum
    Dissent at 2; see id. at 3–7, 71–75 (citing publications). But we are
    not charged with performing our own internet investigation on the
    questions that come before us. In fact, doing so is out of bounds.
    See, e.g., Turner v. Burnside, 
    541 F.3d 1077
    , 1086 (11th Cir. 2008)
    (“We do not consider facts outside the record.”). Our role is to
    independently review the record, not to develop it further.
    Our role is also to apply the precedents that bind us, and
    Judge Rosenbaum’s attempts to justify the ordinances only reveal
    that it is impossible to do so under existing law. To start, the
    dissent recognizes that ordinances like these are “necessarily
    content-based and would not survive the general presumption
    against content-based regulations and strict scrutiny.” Rosenbaum
    Dissent at 24. Exactly. As the panel opinion explains, the studies
    offered to the district court in support of the regulations contained
    “ambiguous proof” and “equivocal conclusions.” Otto, 981 F.3d at
    868–69 (quoting Brown v. Ent. Merchs. Ass’n, 
    564 U.S. 786
    , 800
    (2011)). That is not enough to meet the “demanding standard” that
    strict scrutiny requires. 
    Id. at 868
     (quoting Brown, 
    564 U.S. at 799
    ).
    Indeed, the dissent also concedes that—even considering the
    dramatic number of interest group publications and press releases
    that it identifies—these specific regulations cannot survive strict
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    19-10604               GRANT, J., Concurring                         5
    scrutiny. See Rosenbaum Dissent at 24, 3–7, 71–75 (interest group
    publications).
    Because ordinary First Amendment law will displace these
    speech bans, creative thinking is required to save them. In its
    attempt to persuade the reader otherwise, the dissent misreads
    First Amendment precedents. Take National Institute of Family &
    Life Advocates v. Becerra (NIFLA). Judge Rosenbaum cites that
    case as showing that the Supreme Court “permit[s] governments
    to impose content-based restrictions on speech with[] persuasive
    evidence . . . of a long (if heretofore unrecognized) tradition to that
    effect.” Rosenbaum Dissent at 11; NIFLA, 
    138 S. Ct. 2361
    , 2372
    (2018) (quotations omitted). Those brackets do a lot of work. Here
    is the unaltered quotation: “This Court’s precedents do not permit
    governments to impose content-based restrictions on speech
    without ‘“persuasive evidence . . . of a long (if heretofore
    unrecognized) tradition”’ to that effect.” 
    Id.
     (quoting United States
    v. Alvarez, 
    567 U.S. 709
    , 722 (2012) (plurality opinion) (quoting
    Brown, 
    564 U.S. at 792
    )) (ellipsis in original). Again—the Supreme
    Court’s precedents “do not” permit content-based speech
    restrictions without persuasive evidence that a long tradition of
    such restrictions exists.
    Read correctly, NIFLA emphasizes that content-based
    regulation is heavily disfavored and that there is no tradition of
    regulating professional speech. 
    Id.
     “As with other kinds of
    speech,” it explains, “regulating the content of professionals’
    speech poses the inherent risk that the Government seeks not to
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    6                      GRANT, J., Concurring                19-10604
    advance a legitimate regulatory goal, but to suppress unpopular
    ideas or information.” Id. at 2374 (quotation and brackets omitted).
    That is why speech does not lose First Amendment protection
    “merely because it is uttered by ‘professionals’”—including doctors
    or therapists. Id. at 2371–72. It is impossible to rewrite NIFLA to
    make a loophole for this one category of speech bans, no matter
    how popular they may be.
    Make no mistake: these regulations are content-based
    restrictions of speech, not conduct. Talk therapy is certainly a form
    of treatment. But it “consists—entirely—of words.” Otto, 981 F.3d
    at 865. If this speech is conduct, “the same could be said of teaching
    or protesting,” of “[d]ebating” and “[b]ook clubs.” Id. The
    professional setting of this speech does not transform it into
    conduct. Nor does characterizing it as a “scientifically based
    healthcare treatment technique” governed by a standard of care.
    Rosenbaum Dissent at 24–25. And NIFLA’s refusal to recognize a
    lesser-protected category of “professional speech” only confirmed
    what this Court already understood in Wollschlaeger: “Speech is
    speech, and it must be analyzed as such for purposes of the First
    Amendment.” 848 F.3d at 1307 (alteration and quotation omitted);
    see NIFLA, 
    138 S. Ct. at
    2371–75.
    Having fully exhausted existing free speech doctrine, the
    dissent attempts to trailblaze its own. Yet again, that move is
    barred by precedent. The Supreme Court has admonished that the
    Constitution bars “any freewheeling authority to declare new
    categories of speech outside the scope of the First Amendment.”
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    19-10604               GRANT, J., Concurring                       7
    Alvarez, 
    567 U.S. at 722
     (quotation omitted). And it reiterated that
    warning in NIFLA, reminding us that courts must be “reluctant to
    mark off new categories of speech for diminished constitutional
    protection”—especially when such categories would be exempt
    from “the normal prohibition on content-based restrictions.” 
    138 S. Ct. at 2372
     (quotations omitted).
    Those rebukes should always be enough to induce caution.
    But they carry even more force here because in NIFLA the
    Supreme Court was specifically criticizing other circuit courts’
    approval of “professional speech” bans just like the ones we now
    consider. 
    Id.
     at 2371–72 (citing King v. Governor of New Jersey,
    
    767 F.3d 216
    , 220, 232–33 (3d Cir. 2014) (upholding a therapist
    speech ban virtually identical to the ones here after concluding that
    “a licensed professional does not enjoy the full protection of the
    First Amendment when speaking as part of the practice of her
    profession”), and Pickup v. Brown, 
    740 F.3d 1208
    , 1222, 1227–1229
    (9th Cir. 2014) (upholding a similar ban, again on the rationale that
    it regulates conduct, not speech)); see also Wollschlaeger, 848 F.3d
    at 1309. Nor can we forget that the Court specifically “stressed the
    danger of content-based regulations in the fields of medicine and
    public health.” NIFLA, 
    138 S. Ct. at 2374
     (quotation omitted).
    The Supreme Court’s warnings, like so much else from
    NIFLA, find no place in the dissent. Judge Rosenbaum proposes a
    brand-new category of speech regulation exempt from strict
    scrutiny—one that not only rejects our well-established aversion to
    viewpoint-based speech restrictions, but actually builds viewpoint
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    8                      GRANT, J., Concurring                19-10604
    into the analysis. The dissent suggests that we give special
    treatment to speech restrictions prohibiting “licensed professionals
    from practicing, on populations from whom informed consent
    cannot reliably be obtained, treatment techniques that (1) do not
    meet the prevailing standard of care, (2) are not shown to be
    efficacious, and (3) are associated with a significant increase in the
    risk of death”—in short, restrictions that apply only to what the
    dissent calls “Life-threatening Treatment Techniques.”
    Rosenbaum Dissent at 46. This is not a category at all. It is a
    description of disfavored speech that bears no resemblance to the
    other analytical brackets set out by the Supreme Court. It
    privileges the current views of certain professional organizations.
    And it requires significant work to even decipher. As a “category,”
    this misses the constitutional mark by a mile.
    The innovation does not stop there. Although Judge
    Rosenbaum “concede[s]” that the talk therapy banned in this case
    is “speech, not conduct,” one would not know it from the analysis
    that follows. Rosenbaum Dissent at 34. The dissent rejects the
    existing frameworks for evaluating laws that burden free speech,
    turning instead to caselaw relating to substantive due process and
    fundamental rights, concepts that are unrelated to this case and
    invoked by none of the parties. Using Washington v. Glucksberg
    to support a speech restriction is a novel approach. 
    521 U.S. 702
    (1997). Glucksberg, after all, did not involve a First Amendment
    challenge; it outlined limits on substantive due process. 
    Id.
     at 727–
    28. Yet the dissent insists that Glucksberg erects “three guardrails”:
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    19-10604              GRANT, J., Concurring                       9
    it “focuses on the informed opinion of the healthcare community”;
    “suggests that the standard of care in question must be supported
    by research on the matter” (requiring, of course, that the research
    be “acceptable”); and “suggests that informed consent must be
    unable to mitigate the dangers of the Life-threatening Treatment
    Technique within the universe of clients on whom the law
    prohibits the practice of the Life-threatening Treatment
    Technique.” Rosenbaum Dissent at 60, 62, 64. That is a
    remarkable set of takeaways from Glucksberg.
    Equally remarkable, the dissent pivots to Planned
    Parenthood v. Casey in search of a fresh standard of review for its
    new category of speech. Rosenbaum Dissent at 67–71. In the
    dissent’s view, the plurality opinion in Casey invites us to apply a
    “reasonableness” inquiry when testing the constitutionality of
    speech restrictions justified under the dissent’s tripartite
    Glucksburg analysis. See Planned Parenthood of Se. Pennsylvania
    v. Casey, 
    505 U.S. 833
    , 883 (1992) (plurality opinion), overruled by
    Dobbs v. Jackson Women’s Health Org., 
    142 S. Ct. 2228
    , 2242
    (2022).
    This approach is a house of cards. To start, NIFLA was clear
    that the Casey standard does not apply to regulations of “speech as
    speech.” NIFLA, 
    138 S. Ct. at
    2373–74. The rational basis
    “reasonableness” standard applies only to regulations of conduct
    that incidentally burden speech. 
    Id.
     And as the dissent (at least
    ostensibly) concedes, that category does not fit the speech at issue
    here. Rosenbaum Dissent at 34. But despite that concession, the
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    10                     GRANT, J., Concurring               19-10604
    dissent excises any traditional levels of scrutiny for speech
    restrictions; all that remains is judgment of “reasonableness.” Is it
    even plausible that a judge who has already concluded that a
    particular kind of speech is a “Life-threatening Treatment
    Technique” will then conclude that it would be unreasonable to
    ban it? The question answers itself. If there is a standard better
    designed to allow speech that judges like and disallow speech that
    judges dislike, we do not know what it is.
    Indeed, the dissent’s “Glucksburg guideposts,” apart from
    their creativity, are designed with one audience in mind. Who
    decides which professional bodies qualify as “leading” when
    considering the “informed opinion of the healthcare community”?
    Who defines the “jurisdiction” of those “leading professional
    bodies”? “Acceptable research” by whose standards? “Unable to
    mitigate the dangers” according to whom? The answer, of course,
    is judges. This category of speech and its circular test would
    replace all existing First Amendment doctrines with one
    question—whether a judge approves of the speech.
    But whether speech is protected does not depend on
    whether judges, or communities, like it. The Constitution gives
    the government “no power to restrict expression because of its
    message, its ideas, its subject matter, or its content.” Reed v. Town
    of Gilbert, 
    576 U.S. 155
    , 163 (2015) (quotation omitted). The
    government cannot be trusted to prohibit only bad speech. And
    our role as an independent judiciary is to enforce the First
    Amendment, not to decide which ideas are worthy of immunity
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    19-10604                GRANT, J., Concurring                        11
    from government regulation—or which professional groups can
    make that decision for us.
    Truthfully, the dissent’s unfailing trust in professional
    groups is surprising given their track records on the very subject at
    issue. Well-intentioned professional associations “may hit the right
    mark—but they may also miss it.” Otto, 981 F.3d at 869. As the
    panel opinion points out, only a few decades ago the exact set of
    “leading professional bodies” that the dissent trusts to regulate
    speech—and the research they relied on—endorsed treating
    homosexuality as a mental disorder. See id. at 869–70; American
    Psychiatric Association, DSM-I (1952); DSM-II (1968); DSM-II 6th
    printing change (1973); DSM-III (1980). Under the dissent’s
    proposed test, this Court would have been required to uphold
    government bans on talk therapy that encouraged ideas about
    gender identity and sexual orientation that fell outside the social
    orthodoxy of that era. But that defies the First Amendment’s
    “fundamental principle that governments have no power to restrict
    expression because of its message, its ideas, its subject matter, or its
    content.” NIFLA, 
    138 S. Ct. at 2371
     (quotations omitted). This
    country’s guarantee of free expression has fostered many political,
    social, and religious debates, with our citizens encouraging one
    another to consider and reconsider the consensus position. It has
    never been the judiciary’s role to moderate those debates, and we
    should not start now.
    Even less convincing is the claim made by today’s dissenters
    that our decision in Wollschlaeger has no bearing on this case. See
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    12                    GRANT, J., Concurring               19-10604
    Rosenbaum Dissent at 41–45; Jordan Dissent at 10–11. Judge
    Jordan argues that a different procedural posture and a lack of
    disputed facts render Wollschlaeger so inapplicable that it can
    provide “no support” for the panel’s decision in Otto. Jordan
    Dissent at 11. And Judge Rosenbaum simply draws lines between
    the substantive content prohibited in Wollschlaeger and those
    prohibited here, concluding that our earlier decision “does not in
    any way conflict with” her proposed approach because the statute
    there “could be understood to require” doctors to “violate the
    standard of care” rather than follow it. Rosenbaum Dissent at 43,
    45.
    These attempts to distinguish our most relevant recent
    precedent are not persuasive. Wollschlaeger explicitly held that
    “content-based restrictions on speech by those engaged in a certain
    profession” deserve heightened review. 848 F.3d at 1311 (rejecting
    both a comparison to Casey and application of rational basis
    review). Indeed, it expressed “serious doubts” about the Ninth
    Circuit’s characterization of the same kind of therapy as conduct
    rather than speech. Id. at 1309. And it emphasized that “the
    enterprise of labeling certain verbal or written communications
    ‘speech’ and others ‘conduct’ is unprincipled and susceptible to
    manipulation.” Id. at 1308 (quotation omitted). It is no wonder
    that the district court found itself “stymied by the Eleventh
    Circuit’s analysis in Wollschlaeger” when it considered the
    possibility that it could uphold the ordinances as regulating some
    form of conduct. Wollschlaeger squarely precludes that argument.
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    19-10604              GRANT, J., Concurring                      13
    It also precludes pulling a lax conduct-based standard of review out
    of Casey to perform an end-run on free speech doctrine in the
    professional context: “state officials cannot successfully rely on a
    single paragraph in the plurality opinion of three Justices . . . to
    support the use of rational basis review here.” Id. at 1311. The
    dissenting opinion’s attempt to convert a case striking down a
    speech ban for doctors into a case supporting a speech ban for
    therapists is spirited, but it fails to get the job done.
    One final point. States need not shutter their licensing
    boards in light of this Court’s decision in Otto. Regulatory
    authority is alive and well—just as robust as it was before the
    opinion. Indeed, though Otto was published nearly two years ago,
    we have no indication that therapy has become “a Wild West of
    anything goes—no matter how detrimental to clients’ health.”
    Rosenbaum Dissent at 25. Nor was there any such result in the
    years following our decision in Wollschlaeger, which also refused
    to allow content-based restrictions on professional speech. And
    that’s no surprise, because “[t]his case, like Wollschlaeger, is not
    about licensure requirements. It is about speech.” Otto, 981 F.3d
    at 866–67 (footnote and citation omitted). The State did not lose
    its ability to regulate the medical profession simply because it was
    compelled to respect constitutional boundaries. Nor, we add, have
    the parties raised the specter of thwarted health and safety
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    14                         GRANT, J., Concurring                       19-10604
    regulation so vividly imagined by Judge Rosenbaum. That concern
    is of the dissent’s own making.1
    We take some comfort in the fact that NIFLA’s dissenters
    also lobbed charges that the majority there imperiled health and
    safety regulations. See NIFLA, 
    138 S. Ct. at
    2380–81 (Breyer, J.,
    dissenting); 
    id. at 2376
     (majority opinion) (responding). And we
    are confident that the fears of regulatory impotence expressed here
    will be similarly relieved in good time. The panel opinion itself
    explains that states can penalize harmful speech and hold
    accountable those who hurt children. Otto, 981 F.3d at 870.
    License revocations, professional suspensions, malpractice suits,
    even criminal charges—all are on the table for professionals who
    violate the public trust. But “broad prophylactic rules in the area
    of free expression” remain suspect, no matter how much a judge
    may wish to engineer an exception for speech that seems
    particularly risky. Id. (quoting NAACP v. Button, 
    371 U.S. 415
    , 438
    (1963)) (brackets omitted).
    1We add that the panel opinion does not directly affect Florida’s regulatory
    authority at all. The ordinances here are the legislative products of local
    governments, but Florida law commits regulatory authority to the State. See
    Fla. Stat. ch. 491 (regulatory authority over therapists); 
    id.
     ch. 456 (regulatory
    authority over health professionals); see also Vazzo v. City of Tampa, 
    415 F. Supp. 3d 1087
    , 1107 (M.D. Fla. 2019).
    USCA11 Case: 19-10604       Date Filed: 07/20/2022    Page: 17 of 110
    19-10604              GRANT, J., Concurring                      15
    *      *      *
    Neither the panel opinion nor this Circuit’s decision against
    en banc review express any view on the efficacy or desirability of
    the speech at issue in this case. Nor do they condone or ignore the
    struggles faced by many LGBTQ youth. But “we cannot react to
    that pain by punishing the speaker. As a Nation we have chosen a
    different course.” Snyder v. Phelps, 
    562 U.S. 443
    , 461 (2011). What
    this Circuit has done—indeed, all it has done—is uphold the
    protections of the First Amendment for unpopular speech. That
    can be hard to do. But if the First Amendment only protected
    speech that judges and politicians approved of, it would not be of
    much use. We concur in the Court’s decision not to rehear this
    case en banc.
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    19-10604               JORDAN, J., Dissenting                       1
    JORDAN, Circuit Judge, joined by WILSON, Circuit Judge, and by
    ROSENBAUM and JILL PRYOR, Circuit Judges, as to Parts I-IV, dis-
    senting from the denial of rehearing en banc:
    Judge Rosenbaum makes a number of salient points in her
    dissent as to why, insofar as the First Amendment is concerned,
    SOCE therapy should be evaluated as a form of medical treatment.
    As the author of Wollschlaeger v. Governor of Florida, 
    848 F.3d 1293
     (11th Cir. 2017) (en banc), I think the characterization of
    SOCE therapy presents a difficult question. And although I am not
    sure who is right—Judge Rosenbaum or the panel majority—with
    respect to the First Amendment analysis, the issue is sufficiently
    important to merit en banc review.
    I also believe en banc consideration is warranted for a less
    complex but no less important reason. As I hope to explain, the
    panel majority in this preliminary injunction appeal ignored the
    clear error standard of review—never acknowledging or applying
    it —and substituted its own factual findings for those of the district
    court on important issues.
    I
    When we hear an appeal from the denial or grant of a pre-
    liminary injunction, we review the district court’s “factual findings
    for clear error.” Indep. Party of Fla. v. Sec’y, 
    967 F.3d 1277
    , 1280
    (11th Cir. 2020). That standard of review is so long-standing and
    unremarkable that it is by now gospel. Here is the way Judge Mar-
    cus put the matter some 20 years ago: “Preliminary injunctions are,
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    2                        JORDAN, J., Dissenting                 19-10604
    by their nature, products of an expedited process often based on an
    underdeveloped and incomplete evidentiary record. As is usually
    the case, the [district] court is in a far better position than this Court
    to evaluate the evidence, and we will not disturb its factual findings
    unless they are clearly erroneous.” Cumulus Media, Inc. v. Clear
    Channel Commc’ns, Inc., 
    304 F.3d 1067
    , 1171 (11th Cir. 2002) (ci-
    tations omitted). It’s hard to improve on that explanation.
    The district court in this case took evidence from the parties
    and received proposed findings of fact and conclusions of law from
    them following oral argument. Then, in its order denying a pre-
    liminary injunction, the district court evaluated the evidence and
    made a number of important factual determinations. See Otto v.
    City of Boca Raton, 
    353 F. Supp. 3d 1237
    , 1241, 1258–70 (S.D. Fla.
    2019) (Otto I).
    The panel majority acknowledged the general abuse of dis-
    cretion standard for preliminary injunction appeals, but it did not
    mention, much less apply, the subsidiary clear error standard for
    underlying factual findings. See Otto v. City of Boca Raton, 
    981 F.3d 854
    , 862 (11th Cir. 2020) (Otto II). Indeed, the phrases “clear
    error” or “clearly erroneous” are nowhere to be found in the panel
    majority’s opinion.
    Maybe the panel majority thought that the clear error stand-
    ard was inapplicable because the district court did not base its fac-
    tual findings on credibility determinations. But if that was the un-
    stated reason for its failure to acknowledge and apply the clear er-
    ror standard, the panel majority was mistaken. “Findings of fact,
    USCA11 Case: 19-10604         Date Filed: 07/20/2022      Page: 20 of 110
    19-10604                JORDAN, J., Dissenting                         3
    whether based on oral or other evidence, must not be set aside un-
    less clearly erroneous.” Fed. R. Civ. P. 52(a)(6). Not surprisingly,
    the Supreme Court has held that under Rule 52(a) the clear error
    standard applies not only to factual findings based on credibility de-
    terminations but also to findings based on “physical or documen-
    tary evidence or inferences from other facts.” Anderson v. Besse-
    mer City, 
    470 U.S. 564
    , 573 (1985).
    II
    A factual finding “is clearly erroneous when[,] although
    there is evidence to support it, the reviewing court on the entire
    evidence is left with the definite and firm conviction that a mistake
    has been committed.” Anderson, 
    470 U.S. at 573
     (internal quota-
    tion marks and citation omitted). But a finding is not clearly erro-
    neous simply because the reviewing court would have weighed the
    evidence differently or reached a different outcome. See 
    id. at 574
    .
    If there are two permissible views of the evidence or the district
    court’s account of the evidence is “plausible in light of the record
    viewed in its entirety,” then the district court’s finding is not clearly
    erroneous. 
    Id.
     The clear error standard is therefore “highly defer-
    ential.” Bellitto v. Snipes, 
    935 F.3d 1192
    , 1197 (11th Cir. 2019) (in-
    ternal quotation marks and citation omitted).
    Here the district court made several important findings of
    fact that the panel majority ignored, mischaracterized, or revised.
    In the interest of brevity, I will highlight two of the important find-
    ings by the district court and the findings that the panel majority
    substituted in their place.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 21 of 110
    4                      JORDAN, J., Dissenting                19-10604
    A
    The district court found that there is a distinction between
    the plaintiffs’ “expression of their views about SOCE, their advo-
    cacy of SOCE, . . . their discussions with minor clients about
    SOCE,” and their “efforts, through a medical intervention, by a li-
    censed provider, to therapeutically change a minor’s sexual orien-
    tation.” Otto I, 353 F. Supp. 3d at 1244, 1264, 1269. In other words,
    the district court found that the “practice” or “perform[ance]” of
    SOCE therapy is different from “a dialogue between patient and
    provider” about that treatment, even one in which a plaintiff “com-
    mend[ed] and recommend[ed]” it. Id. at 1256, 1269 (emphasis
    omitted).
    The distinction is highlighted in the district court’s factual
    determination that the speech in SOCE therapy is “both a treat-
    ment to be provided and an utterance to be said,” i.e., that it “is the
    manner of delivering the treatment.” Id. at 1254, 1256. The district
    court further found that SOCE therapy is “administered by a li-
    censed medical professional, as part of ‘the practice of medicine,’”
    and that the “[p]laintiffs are essentially writing a prescription for a
    treatment that will be carried out verbally.” Id. at 1256. The dis-
    trict court found “the focus of the law on licensed providers signif-
    icant” because “[a]s licensed providers, doctors are cloaked with
    the authority of science and the state [and t]hey are expected to be
    objective providers of care.” Id. at 1269–70. See also id. at 1257–58
    (“What is limited is the therapy (delivered through speech and/or
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 22 of 110
    19-10604               JORDAN, J., Dissenting                      5
    conduct) by a licensed practitioner to his or her minor patient,
    within the confines of a therapeutic relationship.”).
    Contrary to the district court’s findings, the panel majority
    found that SOCE therapy is “not medical at all” (although it pur-
    ported to temper that pronouncement by saying that it “would not
    make a difference” if SOCE therapy was medical). See Otto II, 981
    F.3d at 866 n.3. The panel majority characterized the practice of
    speech-based SOCE therapy as merely “advice that therapists may
    give their clients.” Id. at 866. And it implied that SOCE therapy
    consists only of “conversations” which involve “ideas” and “view-
    points” that are “controversial,” “unpopular,” “disagreeable,” and
    “offensive.” Id. at 859, 861–64, 868–69, 872.
    The panel majority erred in coming up with its own factual
    resolution of what SOCE therapy is. Whether a practice or course
    of treatment (oral or physical) is medical in nature is a factual de-
    termination, and the panel majority made no effort to explain why
    the district court’s factual findings about SOCE therapy were
    clearly wrong. A “reviewing court oversteps the bounds of its duty
    under Rule 52(a) if it undertakes to duplicate the role of the lower
    court,” Anderson, 
    470 U.S. at 573
    , and that is what happened here.
    This mistake, moreover, matters because it affects the na-
    ture of the governmental interest at stake. If SOCE therapy is med-
    ical in nature, as the district court found and as Judge Rosenbaum
    explains, then the government has a role in determining what is
    acceptable, even if the treatment consists merely of the spoken
    word. Psychiatrists, for example, often provide treatment to
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 23 of 110
    6                      JORDAN, J., Dissenting              19-10604
    patients in ways that involve only speech (sessions, questions, dis-
    cussions, advice, goals, etc.). That, however, does not mean that
    the psychiatrist’s words must go unregulated absent a peer re-
    viewed study with documented outcomes about each type of ad-
    vice or counseling that can be provided. No one would doubt that
    the government can forbid a psychiatrist from advising a patient
    with severe depression to take his or her own life immediately and
    put an end to the suffering. And that content-based prohibition, it
    seems to me, would be sound under the First Amendment even if
    there was not a controlled study showing that most depressed pa-
    tients given that advice followed it and committed suicide. That is
    what the district court sensibly concluded here as to SOCE therapy.
    See Otto I, 353 F. Supp. 3d at 1262 (“[T]he Defendants need not
    wait for a minor to publicly confess that the minor had agreed to
    try to change his or her sexual orientation through therapy only to
    experience self-hatred and suicidal ideation after the therapy
    failed.”).
    B
    The district court also found that the defendants had “exten-
    sive credible evidence” that SOCE therapy “is harmful or poten-
    tially harmful to all people, and especially to minors,” and deter-
    mined that the defendants had “legitimate, substantial, and com-
    pelling” interests in protecting minors from SOCE therapy. See
    Otto I, 353 F. Supp. 3d at 1242, 1258, 1262. In making these find-
    ings, the district court grappled with the nuances of the available
    evidence. It discussed multiple pieces of documentary evidence,
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 24 of 110
    19-10604                JORDAN, J., Dissenting                       7
    including reports and statements from various medical profession-
    als and major research and professional organizations. These
    sources included (a) the American Academy of Pediatrics, (b) the
    American Psychiatric Association, (c) the American Psychological
    Association, (d) the American Psychological Association Council of
    Representatives, (e) the Pan American Health Organization (an of-
    fice of the World Health Organization), (f) the American Psycho-
    analytic Association, (g) the American Academy of Child and Ado-
    lescent Psychiatry, (h) the American School Counselor Association,
    and (i) the U.S. Department of Health and Human Services. See
    id. at 1258–62. The district court found that the evidence was per-
    suasive and “far from anecdotal remarks that constitute mere con-
    jecture.” Id. at 1262. It understood that the “findings and views”
    in the literature “differ[ed] as to degree,” but it ultimately found
    that they “present[ed] a consistent position that [SOCE] is harmful
    or potentially harmful.” Id.
    In addition, the district court considered the testimony pro-
    vided to the local commissioners before the enactment of the chal-
    lenged ordinances. It noted that mental health professionals had
    “spoke[n] out against conversion therapy,” that a psychologist/sex
    therapist had advised that SOCE therapy can result in a number of
    health issues for minors, and that the leader of a local human rights
    group reported receiving complaints about minors who were be-
    ing subjected to SOCE therapy. See id. at 1261.
    Finally, the district court addressed the plaintiffs’ contention
    that the evidence presented in support of the ordinances amounted
    USCA11 Case: 19-10604         Date Filed: 07/20/2022      Page: 25 of 110
    8                       JORDAN, J., Dissenting                 19-10604
    to “no evidence at all.” Id. at 1262. It thoughtfully considered the
    plaintiffs’ argument that “rigorous research on the safety . . . of
    [SOCE] is deficient,” as well as the reasons explained in the availa-
    ble evidence for why there wasn’t more research. Id. at 1260. After
    considering and weighing the evidence presented, the district court
    found that the “substantial evidence and consensus in the medical
    community” was sufficient and that the defendants could find that
    it was “overwhelming.” Id. at 1260–63. See also id. at 1260 (“The
    sources cited in the ordinances all conclude that rigorous research
    on the safety and effectiveness of seeking to change sexual orienta-
    tion is deficient, but that there already is substantial evidence and
    consensus in the medical community that conversion therapy can
    cause harm, including depression, self-harm, self-hatred, suicidal
    ideation, and substance abuse.”) (footnote omitted).
    Despite the district court’s factual findings, the panel major-
    ity here came up with its own view of the evidence, much of which
    conflicted with the district court’s assessment. And in doing so it
    didn’t once mention the clear error standard of review.
    For example, in direct contradiction of the district court’s
    finding that there was overwhelming persuasive evidence as to the
    harmful (or potentially harmful) effects of SOCE therapy, the panel
    majority incorrectly stated that the district court found that “evi-
    dence [was] not necessary when the relevant professional organi-
    zations are united.” Otto II, 981 F.3d at 869. Not only is that a
    mischaracterization of the district court’s analysis, but it is also tan-
    tamount to saying that the consensus (i.e., agreement) of several
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 26 of 110
    19-10604               JORDAN, J., Dissenting                      9
    professional organizations on the propriety of a treatment cannot
    constitute probative evidence.
    The panel majority also found, again contrary to the district
    court’s determination, that the defendants offered “assertions ra-
    ther than evidence.” Id. at 868. The panel majority focused almost
    exclusively on the American Psychological Association’s 2009 task
    force report, saying that it made sense to do so because the report
    reviewed other literature and “[m]any of the other reports” relied
    on it. See id. at 868–69 & 869 n.8. The panel majority then placed
    more emphasis than the district court did on the “mixed views” in
    the report, the purported lack of rigorous research, and the task
    force’s statement that the studies provide “no clear indication of
    the prevalence of harmful outcomes.” Id. The panel majority
    found that the evidence in support of the challenged ordinances “is
    in serious tension with th[e] acknowledgement of the lack of rigor-
    ous research on nonaversive SOCE.” Id. at 868 n.7. And it “fail[ed]
    to see how, even completely crediting the report,” there was
    enough evidence. See id. at 869.
    But this was the panel majority acting as the initial fact-
    finder and reweighing the evidence. The district court quoted the
    task force’s conclusion at length, which included its “no clear indi-
    cation” statement. See Otto I, 353 F. Supp. 3d at 1259. The district
    court, however, also quoted and considered the task force’s next
    statement—that although the task force couldn’t conclude how
    likely it was that harm would occur, studies indicated that SOCE
    therapy “may cause or exacerbate distress and poor mental health
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 27 of 110
    10                     JORDAN, J., Dissenting               19-10604
    in some individuals, including depression and suicidal thoughts.”
    Id. The district court also noted that the American Psychological
    Association Council of Representatives “adopted a policy state-
    ment against SOCE.” Id. And, to repeat what has already been
    said, the district court considered evidentiary sources in addition to
    the task force’s report, including testimony and submissions pro-
    vided to the local commissioners.
    Even if the panel majority thought that its view of the evi-
    dence was preferable to that of the district court, that belief was
    insufficient to overcome the clear error standard. “A finding that
    is ‘plausible’ in light of the full record—even if another is equally
    or more so—must govern.” Cooper v. Harris, 
    137 S. Ct. 1455
    , 1465
    (2017).
    III
    Faced with these problems, the panel majority provides two
    responses in its concurrence to the denial of rehearing en banc.
    First, it says that in applying de novo review to the district court’s
    factual findings it acted just like the en banc court did in Woll-
    schlaeger, and finds it “puzzl[ing]” that I—the author of Woll-
    schlaeger—could think otherwise. Second, the panel majority con-
    tends that I have ignored cases holding that in First Amendment
    cases review of the facts is plenary. Neither response is convincing.
    Let’s begin with Wollschlaeger. It is true that we applied a
    de novo standard of review in that case, see Wollschlaeger, 848
    F.3d at 1301, but that does not take away from my criticism of the
    USCA11 Case: 19-10604            Date Filed: 07/20/2022          Page: 28 of 110
    19-10604                   JORDAN, J., Dissenting                              11
    panel majority’s appellate fact-finding here. For starters, Woll-
    schlaeger was a summary judgment appeal, and the review in such
    a case—unlike a preliminary injunction appeal—is plenary. See,
    e.g., Eastman Kodak Co. v. Image Tech. Services, Inc., 
    504 U.S. 451
    , 465 n.10 (1992); Lewis v. City of Union City, 
    918 F.3d 1213
    ,
    1220 n.4 (11th Cir. 2019) (en banc). More importantly, there were
    no disputed issues of fact in Wollschlaeger, as the parties filed cross-
    motions for summary judgment and agreed on the facts. The dis-
    trict court order we reviewed on appeal makes that abundantly
    clear. See Wollschlaeger v. Farmer, 
    880 F. Supp. 2d 1251
    , 1257
    (S.D. Fla. 2012) (“The parties do not dispute the facts in this case;
    the sole issue before me is an issue of law. . . . I will therefore pro-
    ceed to resolve this case on its merits through summary judg-
    ment.”).1
    In sum, there was no appellate fact-finding on disputed is-
    sues in our en banc Wollschlaeger opinion. That case therefore
    provides no support for the panel majority acting as the trier of fact
    here.
    The panel majority also defends its opinion and approach by
    pivoting to cases holding that, in certain First Amendment scenar-
    ios, the clearly erroneous standard does not govern. See, e.g., Hur-
    ley v. Irish-Am. Gay, Lesbian & Bisexual Grp. of Boston, 515 U.S.
    1If there were any doubt on this point, our en banc opinion in Wollschlaeger
    recited the relevant facts by citing to and quoting from the parties’ joint state-
    ment of undisputed facts. See Wollschlaeger, 848 F.3d at 1301-02.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 29 of 110
    12                     JORDAN, J., Dissenting               19-10604
    557, 567 (1995) (explaining that appellate courts must decide
    “whether a given course of conduct falls on the near or far side of
    the line of constitutional protection”). I do not dispute that certain
    First Amendment questions—e.g., whether a statement receives
    First Amendment protection, whether a jury verdict is consistent
    with the First Amendment—are legal and require plenary review.
    See, e.g., Peel v. Atty. Registration and Disciplinary Comm’n of Il-
    linois, 
    496 U.S. 91
    , 108 (1990) (“Whether the inherent character of
    a statement places it beyond the protection of the First Amend-
    ment is a question of law over which Members of this Court should
    exercise de novo review.”); Harte-Hanks Communications, Inc. v.
    Connaughton, 
    491 U.S. 657
    , 685 (1989) (“[W]hether the evidence
    in the record in a defamation case is sufficient to support a finding
    of actual malice is a question of law.”). What I do take issue with
    is the suggestion that the clear error standard vanishes altogether
    when First Amendment cases are reviewed on appeal.
    We have explained, in a First Amendment appeal involving
    the denial of a preliminary injunction, that findings on “ordinary
    historical facts”—those which concern “the who, what, where, and
    how of the controversy”—receive traditional clear error review.
    See Bloedorn v. Grube, 
    631 F.3d 1218
    , 1229 (11th Cir. 2011) (brack-
    ets omitted and capitalization deleted). It is only the “why” facts—
    the “motive” facts—that constitute “core constitutional facts” trig-
    gering de novo review. See 
    id. at 1230
     (“We must find the disputed
    ‘why’ facts—the motive facts—ourselves, as though the district
    court had never made any findings about them.”) (citation
    USCA11 Case: 19-10604            Date Filed: 07/20/2022         Page: 30 of 110
    19-10604                   JORDAN, J., Dissenting                             13
    omitted). See also Keister v. Bell, 
    879 F.3d 1282
    , 1287 (11th Cir.
    2018) (same); Henry P. Monaghan, Constitutional Fact Review, 
    85 Colum. L. Rev. 229
    , 235–36 (1985) (“Fact identification . . . is a case-
    specific inquiry into what happened here. It is designed to yield
    only assertions that can be made without significantly implicating
    the governing legal principles. Such assertions, for example, gen-
    erally respond to inquiries about who, when, what, and where—
    inquiries that can be made ‘by a person who is ignorant of the ap-
    plicable law.’ . . . . [W]hile ‘what happened’ may be viewed as a
    question of fact, the legal sufficiency of the evidence may be
    viewed as the equivalent of a question of law.”) (footnotes omit-
    ted).
    Bloedorn relied on ACLU of Florida, Inc. v. Miami-Dade
    County, 
    557 F.3d 1177
    , 1206–07 (11th Cir. 2009), the very case cited
    by the panel majority in its concurrence. But the concurrence does
    not tackle the nuanced distinctions that Bloedorn and ACLU call
    for.2
    Determining the nature of SOCE therapy requires answers
    to a number of questions. Is SOCE therapy just talk? Is SOCE ther-
    apy medical treatment rendered by licensed professionals? Is
    SOCE therapy a combination of the two? These are quintessential
    2 Again, the panel majority did not apply clear error review to any findings of
    fact. So it apparently believed (though it did not explain) that all of the facts
    were constitutional core facts. As explained by cases like Bloedorn, that broad-
    brush approach is not appropriate.
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 31 of 110
    14                     JORDAN, J., Dissenting              19-10604
    “what” or “how” questions. The inquiry, which seeks to determine
    what SOCE therapy is and how it is performed on the ground, is
    inherently factual.
    As described earlier, the district court found that SOCE ther-
    apy is medical treatment or advice delivered orally by a licensed
    professional. See Otto I, 353 F. Supp. 3d at 1254, 1256-58. The
    panel majority should have applied the clear error standard to this
    finding, and should not have engaged in de novo review to find that
    SOCE therapy is “not medical at all.” Otto II, 981 F.3d at 866 n.3.
    That leaves the evaluation of the evidence relied on by the
    defendants in enacting the ordinances. The district court found that
    the defendants had “extensive credible evidence” that SOCE ther-
    apy “is harmful or potentially harmful to all people, and especially
    to minors,” and determined that the defendants had “legitimate,
    substantial, and compelling” interests in protecting minors from
    SOCE therapy. See Otto I, 353 F. Supp. 3d at 1242, 1258, 1262. The
    panel majority made a contrary finding, choosing to view and
    weigh the evidence in a different way. See Otto II, 981 F.3d at 868-
    69.
    It is one thing to say that the evidence presented to the de-
    fendants did not support the ordinances in question—that would
    be a core constitutional question. See, e.g., Keeton v. Anderson-
    Wiley, 
    664 F.3d 865
    , 872 (11th Cir. 2011) (“We conclude that the
    evidence in this record does not support Keeton’s claim that ASU’s
    officials imposed the remediation plan because of her views on ho-
    mosexuality.”). It is quite another, I submit, to use plenary review
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 32 of 110
    19-10604               JORDAN, J., Dissenting                      15
    to take all of the evidence head on, resolve disputes about what it
    demonstrated, make choices among conflicting inferences, and en-
    gage in a qualitative weighing analysis. See Prete v. Bradbury, 
    438 F.3d 949
    , 960-61 (9th Cir. 2006) (“When the issue presented in-
    volves the First Amendment, . . . the standard of review is modified
    slightly. Historical questions of fact (such as credibility determina-
    tions or ordinary weighing of conflicting evidence) are reviewed
    for clear error, while constitutional questions of fact (such as
    whether certain restrictions constitute a ‘severe burden’ on an in-
    dividual’s First Amendment rights) are reviewed de novo.”); Mon-
    aghan, Constitutional Fact Review, 85 Colum. L. Rev. at 236 n.37
    (“Inferences drawn from such assertions [the who, when, what,
    and where] are also facts, so long as they rest on general experi-
    ence.”).
    IV
    From my perspective, what the panel majority did here—
    ignoring and/or revising the district court’s factual findings and
    failing to apply the clear error standard—is seemingly becoming
    habit in this circuit. See United States v. Brown, 
    996 F.3d 1171
    ,
    1196–99, 1202–05 (11th Cir. 2021) (en banc) (Wilson, J., dissenting);
    Jones v. Governor of Fla., 
    975 F.3d 1016
    , 1066 (11th Cir. 2020) (en
    banc) (Jordan, J., dissenting); Keohane v. Fla. Dep’t of Corr. Sec’y,
    
    952 F.3d 1257
    , 1279 (11th Cir. 2020) (Wilson, J., dissenting). If this
    trend continues, the bench and bar will be forgiven for thinking
    that a district court’s factual findings are only inconvenient speed
    bumps on the road to reversal.
    USCA11 Case: 19-10604            Date Filed: 07/20/2022         Page: 33 of 110
    19-10604                ROSENBAUM, J., Dissenting                              1
    ROSENBAUM, Circuit Judge, joined by JILL PRYOR, Circuit Judge,
    dissenting from the denial of rehearing en banc:
    Mere “conversation” and “not medical at all.” See Otto v.
    City of Boca Raton, 
    981 F.3d 854
    , 866, 866 n.3 (11th Cir. 2020).
    That’s how the panel opinion characterizes talk therapy (psycho-
    therapy) that is practiced by a licensed mental-healthcare profes-
    sional who has attended years of school and clinical training, and
    that is administered in a private setting for the purpose of helping
    a client with a mental-health condition. In the Concurrence’s view,
    there’s no difference between this mental-healthcare treatment and
    “political, social, and religious debates.” See Conc. at 11.
    But of course, no one goes to a doctor or therapist to engage
    in a “political, social, [or] religious debate[]”; they go to obtain
    treatment of their health condition.1 By incorrectly labeling talk-
    therapy mental-healthcare treatments as mere “conversation” and
    “not medical at all,” the panel opinion necessarily subjects to First
    Amendment strict scrutiny all government regulations that require
    licensed mental-healthcare professionals to comply with the gov-
    erning substantive standard of care in administering talk therapy.
    And that scrutiny rings the death knell for any such regulation.
    1 I use the term “health condition” in this context to refer to the distress some
    individuals who are gay or transgender experience, often because of some oth-
    ers’ treatment of gay and transgender individuals. See generally supra at notes
    3–5.
    USCA11 Case: 19-10604           Date Filed: 07/20/2022         Page: 34 of 110
    2                      ROSENBAUM, J., Dissenting                    19-10604
    Indeed, under our Circuit’s uninformed take on talk therapy
    as set forth in the panel opinion, no state or local government can
    require licensed mental-healthcare professionals to comply with
    any substantive standard of care at all in administering talk therapy.
    And no state or local government can even discipline licensed men-
    tal-healthcare professionals who violate the standard of care in ad-
    ministering talk therapy—no matter how incompetent or danger-
    ous a practitioner’s practice of psychotherapy may be.
    That cannot be right. For that reason alone, this case de-
    mands en banc review.
    But that’s not the only reason. Because the panel opinion
    effectively precludes all regulation of substantive talk therapy, it
    necessarily ensures that the government cannot regulate types of
    talk therapy that significantly increase the risk of suicide and have
    never been shown to be efficacious.
    That includes the practice this case is about—sexual-orienta-
    tion change efforts2 (“SOCE”), which is associated with more than
    2 SOCE refers generally to attempts to change an individual’s sexual orienta-
    tion or gender identity. In using the term “SOCE,” I echo the panel opinion’s
    caution: “We are mindful that the terminology itself is contested. Plaintiffs
    reject the often-used label ‘conversion therapy,’ which they associate with
    ‘shock treatments, involuntary camps, and other chimerical or long-aban-
    doned practices.’ We will proceed with the broad (if imperfect) term ‘sexual
    orientation change efforts.’ This term is used in both [the City and County]
    ordinances [at issue], and all parties seem to accept it.” Otto v. City of Boca
    Raton, 
    981 F.3d 854
    , 859 n.1 (2020).
    USCA11 Case: 19-10604           Date Filed: 07/20/2022        Page: 35 of 110
    19-10604               ROSENBAUM, J., Dissenting                             3
    doubling suicide attempts in the many LGBTQ youths who have
    been subjected to it.3 Take a moment to think about that profound
    human toll4—on those subjected to SOCE, those who care about
    3 See The Trevor Project, National Survey on LGBTQ Youth Mental Health
    (“Trevor Project Survey”) 2021, at 12, https://www.thetrevorpro-
    ject.org/wp-content/uploads/2021/05/The-Trevor-Project-National-Sur-
    vey-Results-2021.pdf; see also 2020 Trevor Project Survey, at 5,
    https://www.thetrevorproject.org/wp-content/uploads/2020/07/The-Tre-
    vor-Project-National-Survey-Results-2020.pdf; 2019 Trevor Project Survey, at
    1, 3, https://www.thetrevorproject.org/wp-content/uploads/2019/06/The-
    Trevor-Project-National-Survey-Results-2019.pdf; Q Christian Fellowship,
    The Good Fruit Project: A Christian Case Against LGBTQ Change Efforts, at
    6,
    https://static1.squarespace.com/static/5faeade71e53e609dae94549/t/61816f
    9e8035324436737c7b/1635872672829/The+Good+Fruit+Pro-
    ject+Guide+%7C+Q+Christian+Fellowship+%26+The+Trevor+Pro-
    ject.pdf; The Williams Institute on Sexual Orientation and Gender Identity
    Law, UCLA School of Law, Conversion Therapy and LGBT Youth (Jun. 2019),
    https://williamsinstitute.law.ucla.edu/publications/conversion-therapy-
    and-lgbt-youth/ (“Efforts to change someone’s sexual orientation or gender
    identity are associated with poor mental health for LGBT people”).
    4 As of September 2020,  about 1,994,000 minors between the ages of 13 and 17
    in the United States were estimated to be LGBT. See The Williams Institute
    on Sexual Orientation and Gender Identity Law, UCLA School of Law (Kerith
    J. Conron), LGBT Youth Population in the United States (Sept. 2020),
    https://williamsinstitute.law.ucla.edu/publications/lgbt-youth-pop-us/.
    Considering that 12% of LGBTQ youth in this age range have reported being
    subjected to SOCE, see 2021 Trevor Project Survey at 12, that suggests that
    239,280 youths will be more than twice as likely to try to kill themselves. And
    tragically, many will succeed.
    USCA11 Case: 19-10604                Date Filed: 07/20/2022             Page: 36 of 110
    4                          ROSENBAUM, J., Dissenting                          19-10604
    them, and the world, which forever loses out on their talents and
    contributions.
    Given this sobering fact, perhaps it is unsurprising that every
    leading medical and mental-health organization within whose ju-
    risdiction the practice of SOCE falls and that has commented on it
    has uniformly denounced it. See, e.g., American Medical Associa-
    tion, Issue brief: LGBTQ change efforts (so-called “conversion
    therapy”), https://www.ama-assn.org/system/files/2019-12/con-
    version-therapy-issue-brief.pdf (“All leading professional medical
    and mental health associations reject ‘conversion therapy’ as a le-
    gitimate medical treatment. In addition to the clinical risks associ-
    ated with the practice, the means through which providers or
    counselors administer change efforts violate many important ethi-
    cal principles, the foremost of which: ‘First, do no harm.’”).5 Not
    5 See also, e.g., American Psychiatric Association, APA Reiterates Strong Op-
    position to Conversion Therapy (Nov. 15, 2018), https://web.ar-
    chive.org/web/20181123042000/https://www.psychiatry.org/news-
    room/news-releases/apa-reiterates-strong-opposition-to-conversion-therapy
    (stating that “efforts to [change same-sex orientation] represent a significant
    risk of harm by subjecting individuals to forms of treatment which have not
    been scientifically validated and by undermining self-esteem when sexual ori-
    entation fails to change”); American Academy of Child and Adolescent Psychi-
    atry,                   Conversion                    Therapy                       (2018),
    https://www.aacap.org/AACAP/Policy_Statements/2018/Conversion_Th
    erapy.aspx#:~:text=The%20AACAP%20Policy%20on%20%E2%80%9CCon
    version%20Therapies%E2%80%9D%20The%20American,orientation%2C%
    20gender%20identity%2C%20and%2For%20gender%20expression%20is%20
    pathological (concluding that, “based on the scientific evidence, . . . ‘conver-
    sion therapies’ . . . lack scientific credibility and clinical utility[,] . . . [and] there
    USCA11 Case: 19-10604            Date Filed: 07/20/2022        Page: 37 of 110
    19-10604                ROSENBAUM, J., Dissenting                             5
    is evidence that such interventions are harmful[,] . . . [so they] should not be
    part of any behavioral treatment of children and adolescents”); American Psy-
    chological Association, Sexual Orientation and Homosexuality,
    https://www.apa.org/topics/lgbt/orientation (“All major national mental
    health organizations have officially expressed concerns about therapies pro-
    moted to modify sexual orientation. To date, there has been no scientifically
    adequate research to show that therapy aimed at changing sexual orientation
    . . . is safe or effective.”); World Health Organization, “Therapies” to change
    sexual orientation lack medical justification and threaten health (May 17,
    2012), https://www.paho.org/hq/index.php?option=com_content&view=
    article&id=6803:2012-therapies-change-sexual-orientation-lack-medical-justifi
    cation-threaten-health&Itemid=1926&lang=en (stating that SOCE is “against
    fundamental principles of psychoanalytic treatment and often result[s] in sub-
    stantial psychological pain by reinforcing damaging internalized attitudes”);
    American Academy of Pediatrics, Homosexuality and Adolescence (Oct. 1,
    1993),         https://pediatrics.aappublications.org/content/pediatrics/92/4/
    631.full.pdf, and Ensuring Comprehensive Care and Support for Transgender
    and Gender-Diverse Children and Adolescents (Oct. 1, 2018), https://pediat-
    rics.aappublications.org/content/142/4/e20182162 (“Reparative approaches
    have been proven to be not only unsuccessful[] but also deleterious . . . “);
    American College of Physicians, Lesbian, Gay, Bisexual, and Transgender
    Health Disparities: Executive Summary of a Policy Position Paper From the
    American College of Physicians (Jul. 21, 2015), https://www.acpjournals.
    org/doi/10.7326/M14-2482?articleid=2292051& (“All major medical and
    mental health organizations . . . denounce the practice of reparative therapy
    for treatment of LGBT persons. . . . Available research does not support the
    use of reparative therapy as an effective method in the treatment of LGBT
    persons. Evidence shows that the practice may actually cause emotional or
    physical harm to LGBT individuals, particularly adolescents or young per-
    sons.”); American College of Physicians, Society for Adolescent Health &
    Medicine, Recommendations for Promoting the Health and Well-Being of
    Lesbian, Gay, Bisexual, and Transgender Adolescents: A Position Paper of the
    Society for Adolescent Health and Medicine, https://www.jahonline.org/ar-
    ticle/S1054-139X(13)00057-8/fulltext (“Reparative ‘therapy,’ which attempts
    USCA11 Case: 19-10604            Date Filed: 07/20/2022         Page: 38 of 110
    6                       ROSENBAUM, J., Dissenting                     19-10604
    to change one’s sexual orientation or gender identity, is inherently coercive
    and inconsistent with current standards of medical care.”); American Mental
    Health Counselors Association, AMHCA Statement on Reparative or Conver-
    sion Therapy, https://www.amhca.org/viewdocument/amhca-statement-
    on-reparative-or-co?LibraryFolderKey=&DefaultView=folder              (expressing
    concern that “reparative therapy has been documented to . . . increas[e] inter-
    nalized stigma and potentially result[] in numerous negative side effects”); Na-
    tional Association of School Psychologists, Key Messages and Talking Points
    for School Psychologists (2019), https://www.nasponline.org/x53289.xml
    (stating that “[c]onversion . . . therapy is an unscientific, unproven and uneth-
    ical practice that harms LGBTQ+ youth” and “has been shown to worsen in-
    ternalized homophobia, interrupt healthy identity development, increase de-
    pression, anxiety, self-hatred, and self-destructive behaviors, and create mis-
    trust of mental health professionals,” and [t]here is no valid or methodologi-
    cally sound research that demonstrates sexual orientation change efforts are
    effective or beneficial to the person”); American Association of Family Physi-
    cians, Reparative or Conversion Therapy, https://www.aafp.org/about/pol-
    icies/all/reparative-therapy.html (“The American Academy of Family Physi-
    cians (AAFP) opposes the use of ‘reparative’ or ‘conversion therapy for sexual
    and gender minority individuals of all ages. The AAFP recommends that pa-
    tients and their families seek services that provide accurate information on
    sexual orientation and sexuality, gender identity, and increase social support,
    and reduce stigma and rejection of sexual and gender minority persons.”); Na-
    tional Association of Social Workers, National Committee on Lesbian, Gay,
    Bisexual, and Transgender Issues, Sexual Orientation Change Efforts (SOCE)
    and Conversion Therapy with Lesbians, Gay Men, Bisexuals, and Transgender
    Persons          (May           2015),          https://www.socialwork-
    ers.org/LinkClick.aspx?fileticket=yH3UsGQQmYI%3D (“The NASW Na-
    tional Committee on Lesbian, Gay, Bisexual, and Transgender Issues believes
    that SOCE can negatively affect one’s mental health and cannot and will not
    change sexual orientation or gender identity.”); American Counseling Associ-
    ation, Conversion Therapy Bans, https://www.counseling.org/government-
    affairs/state-issues/conversion-therapy-bans (“The American Counseling As-
    sociation opposes conversion therapy because it does not work, can cause
    USCA11 Case: 19-10604            Date Filed: 07/20/2022          Page: 39 of 110
    19-10604                ROSENBAUM, J., Dissenting                               7
    only is SOCE associated with great harm to LGBTQ youth, but
    SOCE does not even “meet the criteria to be deemed efficacious or
    well-established.” Amy Przeworski, et al., A Systematic Review of
    the Efficacy, Harmful Effects, and Ethical Issues Related to Sexual
    Orientation Change Efforts, Vol 28, No. 1, Clinical Psychology:
    Science and Practice 94 (Am. Psychological Ass’n 2021).
    Yet after the panel opinion here, in the states of Florida,
    Georgia, and Alabama, state and local governments cannot pre-
    clude their licensed mental-healthcare providers from performing
    any type of talk therapy—including SOCE talk therapy—on mi-
    nors, even if it is associated with significantly increasing their risk
    of death and even if the “therapy” is not shown to work.6
    harm, and violates our Code of Ethics.”); American Academy of Nursing,
    American Academy of Nursing Opposes Reparative Therapy and Employ-
    ment Discrimination Against LGBT Individuals (Jun. 17, 2015), https://www.
    prweb.com/releases/2015/06/prweb12793416.htm (stating that there is
    “strong scientific evidence concluding that techniques used in reparative ther-
    apies are ineffective by failing to achieve intended results and imparting inher-
    ently harmful effects on mental and physical health on individuals being pres-
    sured to change”).
    6 Judges Grant and Lagoa’s Concurrence contends that “the panel opinion
    does not directly affect Florida’s regulatory authority at all” because “[t]he or-
    dinances here are the legislative products of local governments, but Florida
    law commits regulatory authority to the State.” Conc. at 14 n.1. But that
    distinction is irrelevant because the panel opinion equally precludes both state
    and local governments from regulating the substantive practice of talk therapy
    by licensed mental-healthcare professionals. That is so because substantive
    regulations of talk therapy are necessarily content-based, so the panel opin-
    ion’s (and the Concurrence’s) misunderstanding of talk therapy as “not
    USCA11 Case: 19-10604            Date Filed: 07/20/2022        Page: 40 of 110
    8                       ROSENBAUM, J., Dissenting                    19-10604
    Because the panel opinion incorrectly—and to grievous ef-
    fect—precludes government substantive regulation of talk therapy
    its licensed professionals perform, I respectfully dissent from the
    denial of rehearing en banc.
    There’s a better answer. And contrary to the Concurrence’s
    mischaracterization of my dissent, see Conc. at 7, it doesn’t involve
    targeting speech because we’re not fond of the viewpoint it ex-
    presses.
    Rather, under the police power to regulate the public health
    and safety, the government can preclude the mental-healthcare
    medical at all” and mere “conversation” means that such regulations—
    whether enacted by the state or local government—equally violate the First
    Amendment because they equally discipline on the basis that the content of
    the talk therapy fails to conform to the substantive standard of care.
    To the extent that footnote 1 in the Concurrence now tries to suggest
    a new basis for the panel opinion’s ruling—preemption—the panel opinion
    had the chance to address that argument but expressly chose not to do so. See
    Otto, 981 F.3d at 871 (explaining that the panel opinion was not deciding the
    preemption issue). Interestingly, it declined to rule on preemption despite the
    Concurrence’s apparent belief that resolving that issue would have ended the
    case, and “[g]enerally, we don’t answer constitutional questions that don’t
    need to be answered.” Burns v. Town of Palm Beach, 
    999 F.3d 1317
    , 1348
    (11th Cir. 2021). Now that the panel opinion has gone ahead and answered
    the constitutional question (while taking a pass on the preemption issue) and
    we are bound by its holdings, I respectfully disagree that raising the preemp-
    tion issue at this point somehow excuses the Concurrence from acknowledg-
    ing the reality that the panel opinion directly precludes states from regulating
    the substantive practice of talk therapy by licensed mental-healthcare profes-
    sionals.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 41 of 110
    19-10604             ROSENBAUM, J., Dissenting                       9
    professionals it licenses from practicing talk therapy that is life-
    threatening and inefficacious—whatever its content—on children
    who aren’t able to say no. As I show, a long tradition of states’
    permissible regulations requiring licensed healthcare professionals
    to comply with the governing substantive standard of care—for
    health (not speech) reasons—establishes that.
    One final note before I show why this is necessarily so: the
    Concurrence criticizes some of the ideas expressed in this dissent.
    And that’s only fair. After all, I criticize the ideas set forth in the
    panel opinion and the Concurrence because I think they are incor-
    rect. But the Concurrence also mischaracterizes my arguments in
    important ways. Attacks on phantom arguments are, of course,
    easier to make, but they’re also irrelevant. So along the way, I
    point out these mischaracterizations and ask the reader to watch
    for them. With that, let’s begin.
    I.     The First Amendment generally allows states to discipline
    licensed mental-healthcare providers who fail to comply
    with the substantive standard of care in engaging in talk
    therapy.
    In this section, I show that the First Amendment generally
    allows states to discipline licensed mental-healthcare providers
    who fail to comply with the substantive standard of care when they
    administer talk therapy. I divide Section I into three subsections.
    Section A briefly explains the First Amendment framework rele-
    vant here. Section B describes how government regulation has
    long required licensed healthcare professionals—including licensed
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 42 of 110
    10                   ROSENBAUM, J., Dissenting              19-10604
    mental-healthcare professionals—to comply with the substantive
    standard of care. And Section C explains that, given that fact, reg-
    ulations that require licensed mental-healthcare professionals to
    comply with the substantive standard of care that generally gov-
    erns talk therapy are permissible content-based restrictions on
    speech.
    A.    The Supreme Court has recognized that, under the First
    Amendment, governments constitutionally may impose
    content-based restrictions on speech when persuasive evi-
    dence of a long tradition to that effect exists and the re-
    strictions survive appropriate scrutiny.
    I begin with the controlling Supreme Court precedent: Na-
    tional Institute of Family & Life Advocates v. Becerra, 
    138 S. Ct. 2361
     (2018) (“NIFLA”). NIFLA addressed the constitutionality of
    two notices that California required certain pregnancy clinics to
    post. See 
    id.
     One notice contained information about free preg-
    nancy-related care, including abortion services, available at places
    other than the clinics that were required to post the notice. 
    Id.
     at
    2368–69. The other notice informed potential patrons that the
    healthcare providers at the facility where the notice was posted
    were not licensed, and it offered information on how to obtain
    healthcare services from licensed providers. 
    Id.
     at 2369–70.
    The Ninth Circuit affirmed the district court’s denial of a
    preliminary injunction enjoining the California law, concluding
    that both notices survived “the ‘lower level of scrutiny’ that applies
    to regulations of ‘professional speech.’” 
    Id. at 2370
    . In reversing,
    USCA11 Case: 19-10604             Date Filed: 07/20/2022          Page: 43 of 110
    19-10604                ROSENBAUM, J., Dissenting                               11
    the Supreme Court stated that it “has not recognized ‘professional
    speech’ as a separate category of speech[,]” and “[s]peech is not un-
    protected merely because it is uttered by ‘professionals.’” 
    Id.
     at
    2371–72.
    But the Court acknowledged that “a persuasive reason for
    treating professional speech as a unique category that is exempt
    from ordinary First Amendment principles[] . . . [may] exist[].” 
    Id. at 2375
    . And it expressly recognized that although content-based
    regulations are presumptively unconstitutional, Supreme Court ju-
    risprudence “permit[s] governments to impose content-based re-
    strictions on speech with[] “‘persuasive evidence . . . of a long (if
    heretofore unrecognized) tradition’” to that effect.”7 
    Id. at 2372
     (ci-
    tations omitted) (bracketed alterations added; other alterations in
    original). Categories of speech that satisfy that exception are very
    rare, but they do exist.8
    7 Of course, NIFLA was not the first Supreme Court opinion to expressly iden-
    tify this exception. See, e.g., United States v. Stevens, 
    559 U.S. 460
    , 472 (2010).
    But NIFLA is one of the most recent iterations of the exception, and the panel
    opinion relies substantially on it, so I focus on NIFLA.
    8 The complete sentence where the quotation appears states, “This Court’s
    precedents do not permit governments to impose content-based restrictions
    on speech without persuasive evidence of a long (if heretofore unrecognized)
    tradition to that effect.” NIFLA, 
    138 S. Ct. at 2372
     (cleaned up) (emphasis
    added). The Concurrence implies that I have inaccurately represented NIFLA
    as recognizing an exception to the rule that governments generally cannot im-
    pose content-based restrictions on speech. See Conc. at 5–6. But a straight-
    forward reading of the quotation (not to mention the opinion) shows that is
    not so. Indeed, if the Concurrence were correct, the quotation would end
    USCA11 Case: 19-10604            Date Filed: 07/20/2022          Page: 44 of 110
    12                      ROSENBAUM, J., Dissenting                      19-10604
    In fact, NIFLA identified two subcategories of “professional
    speech” to which this exception applies and for which the Supreme
    Court has recognized that the government may issue content-
    based regulations: (1) laws that “require professionals to disclose
    factual, noncontroversial information in their ‘commercial
    speech,’” NIFLA, 
    138 S. Ct. at 2372
     (citations omitted), and (2) “reg-
    ulations of professional conduct that incidentally burden speech,”
    
    id. at 2373
    . And, as I have noted, it left open the possibility that
    other subcategories of “professional speech” for which the
    after the word “speech.” But it doesn’t. And the plain language of the phrase
    after the word “speech” sets forth an exception to the rule.
    Similarly, the Concurrence also quotes the first half of a sentence in
    United States v. Alvarez, 
    567 U.S. 709
    , 722 (2012)—the opinion that NIFLA
    quotes—for the proposition that the Constitution bars “any freewheeling au-
    thority to declare new categories of speech outside the scope of the First
    Amendment.” Conc. at 6–7 (quotation marks omitted). But the second half
    of that very same sentence in Alvarez observes that “the Court has acknowl-
    edged that perhaps there exist some categories of speech that have been his-
    torically unprotected . . . but have not yet been specifically identified or dis-
    cussed . . . in our case law.” Alvarez, 
    567 U.S. at 722
     (quotation marks and
    citation omitted). And in the next sentence, Alvarez states, “Before exempting
    a category of speech from the normal prohibition on content-based re-
    strictions, however, the Court must be presented with persuasive evidence
    that a novel restriction on content is part of a long (if heretofore unrecognized)
    tradition of proscription.” 
    Id.
     (quotation marks and citation omitted) (empha-
    sis added). The Concurrence’s refusal to acknowledge that NIFLA (and Alva-
    rez) identify a very limited exception to the general content-based-regulations
    rule does not make the exception go away.
    USCA11 Case: 19-10604          Date Filed: 07/20/2022       Page: 45 of 110
    19-10604              ROSENBAUM, J., Dissenting                          13
    government may promulgate content-based regulations may exist.
    See id. at 2372.
    B.     There is a long tradition of government regulation requiring
    licensed professionals to adhere to the governing standard
    of care when administering healthcare treatments—includ-
    ing talk therapy.
    1.      Talk therapy is a healthcare treatment technique.
    Talk therapy is also known as psychotherapy.9 The National
    Institute of Mental Health (“NIMH”), “the lead federal agency for
    research on mental disorders,”10 describes “talk therapy” as “a term
    for a variety of treatment techniques that aim to help a person iden-
    tify and change troubling emotions, thoughts, and behavior.” See
    Nat’l      Inst.     of    Mental      Health,     Psychotherapies,
    https://www.nimh.nih.gov/health/topics/psychotherapies (last
    visited July 15, 2022) (emphasis added); see also Psychotherapy,
    Online         Etymology        Dictionary,       https://www.ety-
    monline.com/word/psychotherapy (last visited July 15, 2022)
    9    See       Nat’l     Inst.    of Mental   Health,   Psychotherapies,
    https://www.nimh.nih.gov/health/topics/psychotherapies (last visited July
    15, 2022); American Psychiatric Ass’n, What is Psychotherapy?,
    https://www.psychiatry.org/patients-families/psychotherapy (last visited
    July 15, 2022); Joseph Saling, Guide to Psychiatry and Counseling,
    https://www.webmd.com/mental-health/guide-to-psychiatry-and-counsel-
    ing (last visited July 15, 2022).
    10Nat’l Inst. of Mental Health, https://www.nimh.nih.gov/ (last visited July
    15, 2022).
    USCA11 Case: 19-10604           Date Filed: 07/20/2022        Page: 46 of 110
    14                     ROSENBAUM, J., Dissenting                   19-10604
    (etymology of term “psychotherapy” (“psycho-” + “therapy”)
    stems from Greek words “psykhē” (meaning “the soul, mind, spirit
    . . .”) and “therapeuein” (meaning “to cure, treat medically”) (em-
    phasis added)).
    As a mental-healthcare “treatment technique,” talk therapy
    falls within the overarching category of healthcare treatment tech-
    niques—just as drug therapy, physical therapy, and surgery do.
    Like any other healthcare treatment technique, talk therapy is sci-
    entifically based and occurs entirely between the healthcare profes-
    sional and her client, and its sole purpose is to treat a health condi-
    tion.11 Also as with any other healthcare treatment technique, to
    learn to practice talk therapy competently, mental-healthcare pro-
    fessionals must attend school and train clinically. See, e.g., 
    Fla. Stat. § 491.003
    (9) (“The term ‘practice of mental health counseling’
    means the use of scientific and applied behavioral science theories,
    methods, and techniques for the purpose of describing, preventing,
    and treating undesired behavior and enhancing mental health and
    human development and is based on the person-in-situation per-
    spectives derived from research and theory . . . .”) (emphasis
    added); 
    Fla. Stat. § 491.003
    (7)(b) (“The use of specific methods,
    techniques, or modalities within the practice of clinical social work
    11See, e.g., American Psychological Association, Understanding psychother-
    apy and how it works (last updated Mar. 16, 2022), https://www.apa.org/top-
    ics/psychotherapy/understanding (“In psychotherapy, psychologists apply
    scientifically validated procedures to help people develop healthier, more ef-
    fective habits.”).
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 47 of 110
    19-10604             ROSENBAUM, J., Dissenting                     15
    is restricted to clinical social workers appropriately trained in the
    use of such methods, techniques, or modalities.”) (emphasis
    added); 
    Fla. Stat. § 491.003
    (8)(b) (“The use of specific methods,
    techniques, or modalities within the practice of marriage and fam-
    ily therapy is restricted to marriage and family therapists appropri-
    ately trained in the use of such methods, techniques, or modali-
    ties.”) (emphasis added); 
    Fla. Stat. § 491.003
    (8) (“The ‘practice of
    clinical social work’ is defined as the use of scientific and applied
    knowledge, theories, and methods for the purpose of . . . treating
    individual . . . behavior . . . . The practice of clinical social work
    includes, but is not limited to, psychotherapy . . . .”) (emphasis
    added).
    For these reasons, states have long required mental-
    healthcare professionals who wish to practice talk therapy to be li-
    censed professionally—just as internists, physical therapists, and
    surgeons who desire to practice the treatment techniques they
    learn in school and perfect in training must be.
    2.      Governments have long required licensed profession-
    als to comply with the governing standard of care
    when administering healthcare treatment tech-
    niques—including talk therapy.
    “[F]rom time immemorial,” states have constitutionally ex-
    ercised their police power to regulate the public health and safety,
    to enact standards for obtaining and maintaining a professional li-
    cense. Dent v. West Virginia, 
    129 U.S. 114
    , 122 (1889). Indeed, the
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 48 of 110
    16                  ROSENBAUM, J., Dissenting              19-10604
    Supreme Court has “recognize[d] that the States have a compelling
    interest in the practice of professions within their boundaries, and
    that as part of their power to protect the public health, safety, and
    other valid interests they have broad power to establish standards
    for licensing practitioners and regulating the practice of profes-
    sions.” Goldfarb v. Va. State Bar, 
    421 U.S. 773
    , 792 (1975) (empha-
    sis added). And it has singled out healthcare professionals in par-
    ticular as appropriately subject to such regulation. In this respect,
    the Supreme Court has commented that, among professions,
    “[t]here is perhaps no profession more properly open to such regu-
    lation than that which embraces the practitioners of medicine.”
    Watson v. Maryland, 
    218 U.S. 173
    , 176 (1910).
    This, of course, applies equally to the mental-healthcare pro-
    fessions. More than a century ago, in Crane v. Johnson, 
    242 U.S. 339
    , 340, 344 (1917), the Supreme Court upheld California’s licens-
    ing requirement for “drugless [healthcare] practitioner[s] [who]
    employ in practice faith, hope, and processes of mental suggestion
    and mental adaptation” as falling within “the general scope of the
    police power of the state.” After all, “the word ‘health[]’ . . . in-
    cludes psychological as well as physical well-being.” United States
    v. Vuitch, 
    402 U.S. 62
    , 72 (1971); see also Planned Parenthood of
    Se. Penn. v. Casey, 
    505 U.S. 833
    , 882 (1992) (O’Connor, J., separate
    portion of plurality opinion) (“It cannot be questioned that psycho-
    logical well-being is a facet of health.”), abrogated on other
    grounds by Dobbs v. Jackson Women’s Health Org., ___ S. Ct.
    ___, No. 19-1392, 
    2022 WL 2276808
     (June 24, 2022). And a mental-
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 49 of 110
    19-10604            ROSENBAUM, J., Dissenting                     17
    health condition can be just as life-threatening as a physical-health
    condition.
    So Florida (and other states) enacted licensing and discipli-
    nary statutes that mental-healthcare practitioners must comply
    with to practice in the state of Florida (and those other states, re-
    spectively). See, e.g., 
    Fla. Stat. §§ 491.0046
    (1)(b), 491.0046(1)(c),
    491.005. Taking Florida as an example, the state went to this trou-
    ble because it concluded that “the practice of clinical social work,
    marriage and family therapy, and mental health counseling by per-
    sons not qualified to practice such professions presents a danger to
    public health, safety, and welfare.” 
    Fla. Stat. § 491.002
    .
    No wonder. The difference between skilled and inept talk
    therapy—no less than that between deft and botched surgery—
    can, in some cases, mean the difference between life and death. En-
    suring a competent quality of those who practice talk therapy in
    Florida, then, furthers Florida’s legitimate (and “compelling,”
    Goldfarb, 
    421 U.S. at 792
    ) concern for the public health and safety
    of its citizens.
    Towards this end, Florida’s licensing scheme makes certain
    acts by licensed professionals who practice talk therapy subject to
    discipline and penalties, including revocation of their licenses. For
    example, those licensed in clinical social work, marriage and family
    therapy, mental-health counseling, and psychological services may
    not “[f]ail[] to meet the minimum standards of performance in pro-
    fessional activities when measured against generally prevailing
    peer performance.” 
    Fla. Stat. §§ 490.009
    (1)(r); 491.009(1)(r). In
    USCA11 Case: 19-10604           Date Filed: 07/20/2022        Page: 50 of 110
    18                     ROSENBAUM, J., Dissenting                   19-10604
    other words, licensed professionals must comply with the standard
    of care in their mental-healthcare practices.
    Historically, Florida has enforced these rules and others like
    them.12 So when it comes to talk therapy, under 
    Fla. Stat. §§ 490.009
    (1)(r) and 491.009(1)(r), Florida has undertaken disciplinary
    actions against licensed practitioners whom the State concludes
    have failed to meet the substantive standard of care. That is, the
    content of the talk therapy these licensed practitioners have admin-
    istered to their clients has violated the standard of care. And Flor-
    ida has subjected them to disciplinary proceedings for the incom-
    petent aspects of the content of their talk therapy.
    For instance, Florida’s Department of Health Discipline and
    Administration instituted an action against a licensed marriage and
    family therapist for violating “the standard of care for a marriage
    and family therapist assisting couples with domestic violence or
    abusive relationship issues” by, among other deficiencies, not fo-
    cusing on anger management in the treatment administered. Fla.
    Dep’t of Health Discipline & Admin. Action No. 1999-60963. The
    state could not have undertaken this disciplinary action without re-
    viewing the content of the talk therapy administered and finding it
    deficient under the substantive standard of care. And to avoid this
    12Other states have long had similar rules. See, e.g., Ga. Code §§ 43-10A-2,
    43-10A-6; 
    Ala. Code §§ 22-56-3
    , 22-56-4(b)(16). I focus on Florida for conven-
    ience, since Defendants-Appellees City of Boca Raton and Palm Beach County
    are located there.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 51 of 110
    19-10604             ROSENBAUM, J., Dissenting                     19
    sanction, the professional would have had to have included and
    “focus[ed]” on anger-management content in the talk therapy pro-
    vided in this case. In other words, though the state punished the
    therapist for his failure to comply with the substantive standard of
    care in administering talk therapy, the only way to determine that
    failure had occurred was to consider the content of his talk therapy.
    Action No. 1999-60963 is not a one-off. Florida’s healthcare-
    provider professional discipline files contain more cases of this type
    where that one came from. In Action No. 2020-05957, the Depart-
    ment brought a complaint against a licensed clinical social worker
    that alleged he “failed to meet the minimum standards of perfor-
    mance in clinical social work when measured against generally pre-
    vailing peer performance,” in violation of 
    Fla. Stat. § 491.009
    (1)(r).
    Fla. Dep’t of Health Discipline & Admin. Action No. 2020-05957.
    Specifically, the Department took issue with the professional’s fail-
    ure to “discuss [with the suicidal patient] the patient’s reasons to
    live, hope for the patient’s future, coping skills the patient can en-
    gage in, and identify individuals the patient can turn to or a crisis
    number they can call if needed.” Again, this action punished the
    professional for failing to comply with the substantive standard of
    care in administering talk therapy—an action that necessarily re-
    quired consideration of the content of his talk therapy.
    And in Action No. 2016-14260, the Department brought a
    complaint against a licensed social worker and marriage family
    therapist that alleged she “fail[ed] to meet the minimum standards
    of performance in professional activities when measured against
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 52 of 110
    20                   ROSENBAUM, J., Dissenting               19-10604
    generally prevailing peer performance,” in violation of 
    Fla. Stat. § 491.009
    (1)(r). Fla. Dep’t of Health Discipline & Admin. Action No.
    2016-14260. Here, the Department disciplined the professional for
    “utilizing incorporation therapy” in treatment and “failing to use a
    therapy approach in her treatment . . . [that] involved or encour-
    aged increased interaction” between her client and the client’s fa-
    ther. Once again, this action punished the professional for failing
    to comply with the substantive standard of care in administering
    talk therapy—an action that necessarily required consideration of
    the content of her talk therapy.
    The list continues. See, e.g., Dep’t of Health Discipline &
    Admin. Action No. 2006-00013 (Department brought a complaint
    against a licensed mental-health counselor that alleged she “fail[ed]
    to meet the minimum standards of performance in professional ac-
    tivities when measured against generally prevailing peer perfor-
    mance,” in violation of 
    Fla. Stat. § 491.009
    (1)(r), by, among other
    things, “showing a lack of professionalism in [her] written commu-
    nications to the [client]”); Fla. Dep’t of Health Discipline & Admin.
    Action No. 2008-08922 (Department brought a complaint against a
    licensed psychologist that alleged she “fail[ed] to meet the mini-
    mum standards of performance in professional activities when
    measured against generally prevailing peer performance,” in viola-
    tion of 
    Fla. Stat. § 490.009
    (1)(r), by, “[u]pon termination of services
    by [the] patient [], failing to remind [the] patient [] that she could
    find a replacement psychologist, therapist, or psychiatrist by con-
    sulting her insurer’s provider directory”). At the risk of being
    USCA11 Case: 19-10604         Date Filed: 07/20/2022       Page: 53 of 110
    19-10604              ROSENBAUM, J., Dissenting                        21
    redundant and once again pointing out the obvious, the state pun-
    ished these professionals for the content of their speech.
    These types of disciplinary actions, when healthcare profes-
    sionals have violated the governing standard of care, have long
    been a critical component of—indeed, inextricably intertwined
    with—the state’s power to license professionals. Without the abil-
    ity to ensure its licensees’ continuing minimum standards of com-
    petency, a state’s licensing system would be virtually worthless in
    protecting public health and safety. See Ohralik v. Ohio State Bar
    Ass’n, 
    436 U.S. 447
    , 460 (1978) (“[T]he state bears a special respon-
    sibility for maintaining standards among members of the licensed
    professions.”) (emphasis added); Semler v. Or. State Bd. of Dental
    Exam’rs, 
    294 U.S. 608
    , 612 (1935) (“That the state may regulate the
    practice of dentistry, prescribing the qualifications that are reason-
    ably necessary, and to that end may require licenses and establish
    supervision by an administrative board, is not open to dispute. The
    state may thus afford protection against ignorance, incapacity and
    imposition.”) (citations omitted).
    Imagine, for example, a licensed surgeon whose lack of pro-
    ficiency in surgery causes patients regularly to bleed out and die. If
    a state did not retain the related ability to discipline its licensed pro-
    fessionals for the quality of care they delivered, it could not revoke
    that incompetent surgeon’s license. Nor could it otherwise ban
    that surgeon from continuing to butcher unknowing patients who
    rely on the doctor’s state licensure as an imprimatur of a certain
    level of competence. But of course, states can and do revoke
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 54 of 110
    22                   ROSENBAUM, J., Dissenting               19-10604
    professional healthcare licenses for incompetence (among other
    reasons) as a permissible exercise of the police power to protect the
    public health and safety.
    As the mental-healthcare-professional disciplinary actions I
    have discussed show, the same is true of the states’ record of disci-
    plining the incompetent mental-healthcare professional who prac-
    tices talk therapy. If a state could not revoke the license of (or oth-
    erwise discipline) a professional whose inept talk therapy contrib-
    uted in a significant way to, for example, clients’ decisions to kill
    themselves, the state’s police power to protect public health and
    safety would be effectively worthless in that context. See Semler,
    
    294 U.S. at 612
     (emphasizing the state’s ability to engage in contin-
    uing oversight of dentists to protect against, among other things,
    “incapacity”).
    That the treatment technique of talk therapy is administered
    through words does not somehow render it any less of a healthcare
    treatment technique or any less subject to government regulation
    in the interest of protecting the public health. See Crane, 
    242 U.S. at 344
    ; Vuitch, 
    402 U.S. at 72
     (explaining that “the word ‘health[]’ .
    . . includes psychological as well as physical well-being.”). Talk
    therapy can be just as lifesaving or deadly as surgery, depending on
    who administers it and how.
    So practitioners of talk therapy have not historically been ex-
    empt from complying with the governing standard of care simply
    because they administer their healthcare treatment with words ra-
    ther than scalpels. Rather, government has long recognized that
    USCA11 Case: 19-10604           Date Filed: 07/20/2022        Page: 55 of 110
    19-10604               ROSENBAUM, J., Dissenting                           23
    speech used by mental-healthcare providers as a treatment tech-
    nique is still a healthcare treatment technique. And so it has regu-
    lated that speech as it is used as a healthcare treatment technique.
    In sum, a “long . . . tradition” exists, NIFLA, 
    138 S. Ct. at 2372
    , of
    regulating licensed professionals and their use of healthcare treat-
    ment techniques—including talk therapy—to ensure compliance
    with the applicable standard of care.
    3.      By misperceiving talk therapy as “not medical at all”
    and mere “conversation,” the panel opinion incor-
    rectly effectively eradicates the states’ ability to regu-
    late talk therapy.
    Yet the panel opinion—without a single citation to support
    its pronouncement—says talk therapy is “not medical at all” but is
    a mere “conversation” like any other. Otto, 981 F.3d at 866 n.3,
    863; see also id. at 865 (“What the plaintiffs call a ‘medical proce-
    dure’ consists—entirely—of words.”). That’s like saying surgery is
    “not medical at all” but is mere cutting and sewing like tailoring
    clothing.13 The panel opinion’s mischaracterization fails to appre-
    ciate that people’s health, and sometimes lives, are at stake when
    licensed professionals perform healthcare treatment techniques—
    whether they administer them through drugs, a scalpel, or words—
    and that how they perform those techniques affects their clients’
    13To be sure, tailoring clothing requires great skill (much more than I have).
    But no one dies if a tailor makes a mistake sewing together a suit jacket. And
    that’s one reason why doctors must be licensed, and tailors need not be.
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 56 of 110
    24                  ROSENBAUM, J., Dissenting              19-10604
    health. Indeed, unlike “political, social and religious debates,”
    Conc. at 11, that is their purpose.
    And so the panel opinion’s invocation of the presumption
    against content-based regulations and its application of strict scru-
    tiny fail to account for the reality that states have long and tradi-
    tionally recognized: Talk therapy is a scientifically based
    healthcare treatment technique—not regular speech—applied in
    the confines of the mental-health-professional–client relationship,
    for the sole purpose of treating a health condition. Cf. Fla. Bar v.
    Went For It, Inc., 
    515 U.S. 618
    , 623 (1995) (“We have always been
    careful to distinguish commercial speech from speech at the First
    Amendment’s core.”). It is not a “political, social and religious de-
    bate[].” Conc. at 11.
    If the panel opinion were correct that talk therapy is “not
    medical at all” and mere “conversation,” no regulation of substan-
    tive psychotherapy would be permissible. Any substantive regula-
    tion of talk therapy is necessarily content-based and would not sur-
    vive the general presumption against content-based regulations
    and strict scrutiny, which govern normal speech. Williams-Yulee
    v. Fla. Bar, 
    575 U.S. 433
    , 444 (2015) (emphasizing the “rare[ness]”
    of “cases in which a speech restriction withstands strict scrutiny”).
    As the panel opinion points out, “[t]he ‘mere assertion of a content-
    neutral purpose’ is not enough ‘to save a law which, on its face dis-
    criminates based on content.’” Otto, 981 F.3d at 862 (quoting
    Turner Broad. Sys., Inc. v. FCC, 
    512 U.S. 622
    , 642–43 (1994)).
    USCA11 Case: 19-10604       Date Filed: 07/20/2022    Page: 57 of 110
    19-10604            ROSENBAUM, J., Dissenting                    25
    And because the panel opinion mistakenly views the treat-
    ment technique of talk therapy as “not medical at all” and mere
    “conversation,” Otto misunderstands state regulations requiring li-
    censed professionals to comply with the substantive standard of
    care when they administer talk therapy as a healthcare treatment
    as an impermissible “free-floating power to restrict the ideas to
    which [talk-therapy clients] may be exposed.” Otto, 981 F.3d at 868
    (citation and quotation marks omitted). But regulations requiring
    licensed professionals to adhere to the substantive standard of care
    when they perform talk therapy leave mental-healthcare providers
    free to speak with their clients, in any capacity other than as a
    healthcare professional administering a treatment technique, about
    matters that fall outside the talk-therapy standard of care.
    Under Otto, though, the mental-healthcare psychotherapy
    landscape is a Wild West of anything goes—no matter how detri-
    mental to clients’ health. Regardless of how compelling the inter-
    est may be, states cannot exercise their police power to protect the
    public health and safety by requiring those licensed professionals
    who practice talk therapy to comply with the governing standard
    of care.
    In fact, after the panel opinion, the state can’t even revoke
    the license of a professional whose practice of talk therapy causes
    harm and death. That is so because, under the panel opinion, talk
    therapy is mere “conversation” and “not medical at all”—and we
    all agree that government can’t stop people in general from having
    regular old “conversation[s]” about things that might come up in
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    26                   ROSENBAUM, J., Dissenting                 19-10604
    talk therapy. So it is hard to see how anything would preclude a
    licensed professional whom the state seeks to discipline from in-
    voking the First Amendment as a successful defense. And licensed
    professionals who perform talk therapy now operate with effective
    immunity, however deeply below the standard of care their ther-
    apy sinks.
    Consider Erwin Chemerinsky’s posited examples of “talk
    therapy” that states can’t regulate, given the panel opinion’s refusal
    to recognize talk therapy as a healthcare treatment technique: the
    mental-healthcare professional who “endanger[s] a person with an-
    orexia by telling her ‘you are too fat,’ or . . . [the mental-healthcare
    professional who] treat[s] a condition such as ‘female hysteria’ that
    has long since ceased to be recognized by modern medical author-
    ities as a psychiatric disorder.” Erwin Chemerinsky, “Gay Conver-
    sion” Therapy Is Not Protected Free Speech, The Atlantic (Dec. 10,
    2012),                    https://www.theatlantic.com/national/ar-
    chive/2012/12/gay-conversion-therapy-is-not-protected-free-
    speech/266102/. I’ll add another: the therapist who, as a part of
    talk “therapy,” tells a client with suicidal ideation that he thinks the
    client is worthless and is better off dead. Regulation of all these
    practices necessarily requires review of the content of the words a
    mental-health professional uses to administer the healthcare treat-
    ment technique. So after the panel opinion, any regulation is sub-
    ject to strict scrutiny, and states can’t discipline for any these viola-
    tions of the standard of care.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 59 of 110
    19-10604             ROSENBAUM, J., Dissenting                     27
    Nor may they now impose the very discipline that the Flor-
    ida Department of Health Discipline and Administration has long
    meted out in cases like those I describe at pages 18 through 21 of
    this dissent.
    The Concurrence conclusorily insists that is not so. See
    Conc. at 13–14 (“[T]hough Otto was published nearly two years
    ago, we have no indication that therapy has become ‘a Wild West
    of anything goes—no matter how detrimental to clients’ health.”).
    It asserts—without any explanation as to how—that even after the
    panel opinion, states can revoke licenses and suspend professionals
    for these same types of failures to comply with the standard of care,
    and that states can bring criminal charges against licensed talk ther-
    apists who administer talk therapy whose content does not comply
    with the standard of care—all without running afoul of the panel’s
    interpretation of the First Amendment.
    But how? Neither the panel opinion nor the Concurrence
    even attempts to explain how states could constitutionally con-
    tinue to engage in these activities in our Circuit now.
    Take, for example, Florida Department of Health Discipline
    and Administration Action No. 2020-05957. As I mentioned, the
    Department disciplined the mental-health professional because he
    did not “discuss [with the suicidal patient] the patient’s reasons to
    live, hope for the patient’s future, coping skills the patient can en-
    gage in, and identify individuals the patient can turn to or a crisis
    number they can call if needed.” Id. In other words, the state
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 60 of 110
    28                   ROSENBAUM, J., Dissenting               19-10604
    punished the professional for violating the substantive standard of
    care, based necessarily on the content of the talk therapy he admin-
    istered. See Otto, 981 F.3d at 862 (“One reliable way to tell if a law
    restricting speech is content-based is to ask whether enforcement
    authorities must ‘examine the content of the message that is con-
    veyed’ to know whether the law has been violated.”) (citation
    omitted).
    Or consider Administration Action No. 2016-14260—where
    Florida disciplined a licensed social worker and marriage and fam-
    ily therapist for “[f]ailing to meet the minimum standards of per-
    formance in professional activities when measured against gener-
    ally prevailing peer performance,” in violation of 
    Fla. Stat. § 491.009
    (1)(r), by, among other things, “utilizing incorporation
    therapy” in treatment and “failing to use a therapy approach in her
    treatment . . . [that] involved or encouraged increased interaction”
    between her client and the client’s father. Again, to impose this
    discipline, Florida necessarily had to “‘examine the content of the
    message that [was] conveyed,’” Otto, 981 F.3d at 862 (citation omit-
    ted), and then, based on that content, decide whether to take disci-
    plinary action.
    These professional disciplinary actions are no different from
    disciplining a licensed professional for “[f]ailing to meet the mini-
    mum standards of performance in clinical social work when meas-
    ured against generally prevailing peer performance,” in violation
    of 
    Fla. Stat. § 491.009
    (l)(r), by “utilizing [SOCE] therapy.” All these
    USCA11 Case: 19-10604           Date Filed: 07/20/2022         Page: 61 of 110
    19-10604               ROSENBAUM, J., Dissenting                            29
    examples sanction a licensed professional because the content of
    the talk therapy they provided failed to comply with the standard
    of care. That is, all have the effect of “penaliz[ing] speech on the
    basis of that speech’s content.” Otto, 981 F.3d at 862. So if one
    cannot stand under the normal First Amendment rules, none can.
    The Concurrence offers no explanation as to how that is not
    so. Instead, it merely points to the panel opinion and to Woll-
    schlaeger v. Governor, 
    848 F.3d 1293
     (11th Cir. 2017) (en banc);
    notes that since those opinions issued, Florida has disciplined men-
    tal-health professionals for engaging in talk therapy that did not
    comply with the standard of care; and conclusorily insists based
    solely on that one fact that “[t]he State did not lose its ability to
    regulate the medical profession simply because” of our holdings in
    those cases.14 Conc. at 13.
    14 The Concurrence also asserts that “the parties [have not] raised the specter
    of thwarted health and safety regulation so vividly imagined by [me].” Conc.
    at 13–14. But actually, the Florida Psychological Association (“FPA”) and the
    Florida Chapter of the American Academy of Pediatrics, Inc. (“FCAAP”), filed
    an amicus brief in support of the City and County’s petition for rehearing en
    banc, worrying about exactly that. More specifically, the FPA noted that the
    panel opinion “incorrectly characterized psychotherapy as a forum for expres-
    sive speech[] [and] eliminated governments’ authority to ensure compliance
    with professional norms.” See Br. for FPA and FCAAP, as Amicus Curiae, at
    3. And the FCAAP remarked that its “mission of promoting the highest stand-
    ards of healthcare for children and young adults is undermined by the panel
    majority’s effectively exempting psychotherapy from regulation.” 
    Id.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 62 of 110
    30                   ROSENBAUM, J., Dissenting               19-10604
    But that is no answer.
    Even assuming the panel opinion went no further than
    Wollschlaeger (an invalid proposition, see infra at 41–46), as I have
    shown, past state enforcement actions violate the First Amend-
    ment under the panel opinion. And the mere fact that no licensed
    professional has challenged such regulations or administrative ac-
    tions does not somehow magically render them constitutional un-
    der the First Amendment after the panel opinion. Cf. New York
    State Rifle & Pistol Ass’n, Inc. v. Bruen, __ S. Ct. ___, No. 20-843,
    
    2022 WL 2251305
    , at *32 (Jun. 23, 2022) (“[B]ecause these territorial
    laws were rarely subject to judicial scrutiny, we do not know the
    basis of their perceived legality.”) For the same reasons, state crim-
    inal actions based on a licensed professional’s failure to conform
    the content of his talk therapy to the governing standard of care
    fare no better. Nor does the Concurrence even try to explain how
    they could. No wonder. It can’t.
    This state of affairs makes licensed practitioners of talk ther-
    apy unique among healthcare providers in their insulation from
    state regulation of their use of the healthcare tool of their trade.
    And if the state can’t hold these professionals to abide by the basic
    standard of care in their day-to-day practice, what is the point of
    licensing them at all? See Barsky v. Bd. of Regents of Univ. of State
    of N.Y., 
    347 U.S. 442
    , 451 (1954) (“It is equally clear that a state’s
    legitimate concern for maintaining high standards of professional
    conduct extends beyond initial licensing. Without continuing
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 63 of 110
    19-10604             ROSENBAUM, J., Dissenting                     31
    supervision, initial examinations afford little protection.”); Dent,
    
    129 U.S. at 233
     (“It would not be deemed a matter for serious dis-
    cussion that a knowledge of the new acquisitions of the profession,
    as it from time to time advances in its attainments for the relief of
    the sick and suffering, should be required for continuance in its
    practice . . . .”).
    Yet that is precisely the result the panel opinion’s position
    yields. That result defies years of state regulatory tradition, prac-
    tice, and, as I have noted, Supreme Court precedent allowing states
    to regulate the substantive practice of healthcare professions.
    It also defies common sense. The panel opinion simply can-
    not be right on this point. At the very least, we should all be very
    concerned that the panel opinion’s conclusion that talk therapy is
    “not medical at all” and is mere “conversation” strips states of their
    ability to police mental-healthcare professionals who practice talk
    therapy within their borders. For this reason alone, this case de-
    mands en banc rehearing.
    C.    Regulations that require licensed mental-healthcare profes-
    sionals to comply generally with the governing standard of
    care are permissible content-based restrictions on speech.
    As I have mentioned, the Supreme Court has identified two
    subcategories of “professional speech” for which the usual First
    Amendment rules do not apply and for which the government may
    issue content-based regulations: (1) laws that “require profession-
    als to disclose factual, noncontroversial information in their
    USCA11 Case: 19-10604             Date Filed: 07/20/2022          Page: 64 of 110
    32                       ROSENBAUM, J., Dissenting                      19-10604
    ‘commercial speech,’” NIFLA, 
    138 S. Ct. at 2372
     (citations omit-
    ted), and (2) “regulations of professional conduct that incidentally
    burden speech,” 
    id. at 2373
    .
    For purposes of this dissent, I assume without deciding that
    regulations that generally require licensed mental-healthcare pro-
    fessionals to comply with the standard of care in administering
    their healthcare treatment techniques (including talk therapy)
    don’t qualify for either subcategory set forth in NIFLA as exempt
    from the regular First Amendment rules for content-based laws:
    non-controversial factual information and speech incidental to con-
    duct.15 I pause here to emphasize that, contrary to the
    15That said, good arguments can be made for why these regulations come
    within the subcategory of “regulations of professional conduct that inci-
    dentally burden speech.” In NIFLA, the Supreme Court reviewed the cate-
    gory of content-based regulations of professional conduct that incidentally
    burden speech. 
    138 S. Ct. at 2373
    . In recognizing that the provisions in Casey,
    
    505 U.S. 833
    , fell within that category, the NIFLA Court described Casey as
    holding that where a law “regulate[s] speech only ‘as part of the practice of
    medicine, [it is] subject to reasonable licensing and regulation by the State.’”
    NIFLA, 
    138 S. Ct. at 2373
    .
    As I’ve mentioned, talk therapy is a scientifically based mental-
    healthcare treatment technique practiced by licensed, specially trained and ed-
    ucated mental-health professionals, solely within the confines of the mental-
    health-professional–client relationship, for the singular purpose of treating
    their clients’ mental-health conditions. Thus, its sole value lies in its ability to
    safely and efficaciously treat the client on whom it is administered. That
    makes talk therapy fundamentally just like any other healthcare treatment
    technique—such as surgery, for instance—that is not administered with
    words: its sole value rests in its ability to treat the patient’s ailment (though
    in the case of surgery, of course, the ailment is physical instead of mental). So
    USCA11 Case: 19-10604             Date Filed: 07/20/2022          Page: 65 of 110
    19-10604                ROSENBAUM, J., Dissenting                               33
    Concurrence’s mischaracterization of my dissent, see Conc. at 6
    (asserting that “characterizing [talk therapy] as a ‘scientifically
    based healthcare treatment technique’ governed by a standard of
    care” and “[t]he professional setting of this speech [do] not trans-
    form it into conduct”), 8 (“Although Judge Rosenbaum ‘con-
    cede[s]’ that the talk therapy banned in this case is ‘speech, not con-
    duct,’ one would not know it from the analysis that follows”), 12
    (incorrectly suggesting my analysis is the same as that of the Ninth
    Circuit before NIFLA issued and suggesting that I argue licensed
    talk therapy is just as much the “practice of medicine” as these other
    healthcare treatment techniques that are performed without words. Mean-
    while, talk therapy is unmistakably different from speech engaged in for the
    purpose of “political, social, and religious debates.” Conc. at 11. See also, e.g.,
    Buckley v. Valeo, 
    424 U.S. 1
    , 14–15 (1976) (per curiam) (“[I]t can hardly be
    doubted that the constitutional guarantee has its fullest and most urgent ap-
    plication precisely to the conduct of campaigns for political office.”); Meyer
    v. Grant, 
    486 U.S. 414
    , 421–22 (1988) (holding that the circulation of a petition
    seeking a ballot initiative is an “interactive communication concerning politi-
    cal change that is appropriately described as ‘core political speech’”); Mills v.
    Alabama, 
    384 U.S. 214
    , 2218 (1966) (“[T]here is practically universal agreement
    that a major purpose of [the First] Amendment was to protect the free discus-
    sion of governmental affairs . . . .”); New York Times Co. v. Sullivan, 
    376 U.S. 254
    , 270 (1964) (noting our “profound commitment to the principle that de-
    bate on public issues should be uninhibited, robust, and wide-open”); McIn-
    tyre v. Ohio Elections Comm’n, 
    514 U.S. 334
    , 347 (1995) (“[H]anding out leaf-
    lets in the advocacy of a politically controversial viewpoint [] is the essence of
    First Amendment expression[.]”). For another reason why government regu-
    lations requiring licensed mental-healthcare professionals to comply with the
    substantive standard of care may qualify under this exception as not subject to
    the usual content-based First Amendment rules, see infra at note 20.
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 66 of 110
    34                  ROSENBAUM, J., Dissenting              19-10604
    professionals’ administration of talk therapy is conduct, not
    speech), I do not argue here that regulations that generally require
    licensed mental-healthcare professionals to comply with the stand-
    ard of care in administering their healthcare treatment techniques
    as those techniques employ speech are “regulations of professional
    conduct that incidentally burden speech,” NIFLA, 
    138 S. Ct. at 2373
    (emphasis added). Again, I’ll concede for the purposes of this dis-
    sent that talk therapy is speech, not conduct.
    Rather, I contend that speech used exclusively as a
    healthcare treatment technique by a licensed mental-healthcare
    professional in the course of administering that treatment tech-
    nique comprises its own third subcategory of professional speech
    that is not subject to the usual presumption against content-based
    regulations.
    This limited subcategory is a very narrow one. After all, the
    common-sense conclusion that the government may require li-
    censed professionals who administer talk therapy to comply with
    the standard of care does not throw open the legislative doors to
    regulation of all so-called “professional speech.” Talk therapy is
    unique among the speech professionals engage in while practicing
    their various professions (e.g., lawyers, accountants, general con-
    tractors). It’s (1) scientifically based, (2) performed wholly within
    the confines of the licensed professional-client relationship, and,
    most significantly, (3) has as its only purpose the treatment of the
    client’s health condition.
    USCA11 Case: 19-10604         Date Filed: 07/20/2022      Page: 67 of 110
    19-10604             ROSENBAUM, J., Dissenting                        35
    In this way, talk therapy is exactly like all non-speech-deliv-
    ered healthcare treatment techniques that states require licensed
    healthcare professionals to provide in compliance with the govern-
    ing standard of care. But it is entirely different from the services all
    non-healthcare professions offer.
    And unlike with the states’ regulation of most non-
    healthcare professions (but exactly like with the states’ regulation
    of the rest of the healthcare profession), the states’ ability to require
    compliance with the general standard of care for talk therapy stems
    from their police power to protect the public health and safety.
    Regulation of talk therapy is not “social and economic regulation,”
    unlike the states’ regulation of other professions.
    In these important ways, talk therapy differs from other
    types of professional speech in which other professionals may en-
    gage in the practice of their professions. So any First Amendment
    principle applicable to the speech involved in talk therapy may be
    neatly and easily limited to regulations requiring licensed profes-
    sionals to comply with the standard of care when they administer
    talk therapy.
    In subsection 1 below, I argue that regulations that generally
    require licensed mental-healthcare professionals to comply with
    the governing standard of care in administering their healthcare
    treatment techniques (like talk therapy) are excepted from the First
    Amendment’s usual rules for content-based laws. I then respond
    in subsection 2 to the Concurrence’s criticism of my theory.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022      Page: 68 of 110
    36                   ROSENBAUM, J., Dissenting                19-10604
    1.     Regulations that generally require licensed mental-
    healthcare professionals to comply with the substan-
    tive standard of care in administering talk therapy
    comprise a third exception to the regular First
    Amendment rules that govern content-based laws.
    Having explained how an exception for regulations requir-
    ing licensed professionals to comply with the substantive standard
    of care in administering talk therapy is readily limited to that dis-
    crete type of professional speech, I turn to why such regulations
    must comprise a third subcategory of “professional speech” for
    which the government can prescribe appropriate content-based
    regulations. Five reasons support this conclusion.
    First, as I have noted, “a long . . . tradition” of state regula-
    tions requiring mental-healthcare providers to comply with the
    standard of care in administering talk therapy exists. See NIFLA,
    
    138 S. Ct. at 2372
    . Though that “long . . . tradition” may have been
    “heretofore unrecognized,” 
    id.,
     there’s no denying it. So such reg-
    ulations satisfy the express terms of the test NIFLA identifies.
    Second, states have a compelling interest in protecting the
    health and safety of their citizens from healthcare professionals to
    whom states grant their seal of approval through licensing. Cf.
    Goldfarb, 
    421 U.S. at 792
    . Indeed, health and welfare laws are gen-
    erally “entitled to a strong presumption of validity.” Dobbs v. Jack-
    son Women’s Health Org., ___ U.S. ___, No. 19-1392, 
    2022 WL 2276808
    , at *42 (June 24, 2022).
    USCA11 Case: 19-10604         Date Filed: 07/20/2022       Page: 69 of 110
    19-10604              ROSENBAUM, J., Dissenting                        37
    Third, if regulations requiring mental-healthcare profession-
    als to comply with the standard of care could not be content-based,
    states would have no way to exercise their police power to protect
    the public health and safety as it relates to the substandard practice
    of talk therapy. That would make talk therapy unique as the only
    healthcare treatment technique that states could not require to
    comply with the governing standard of care. And that cannot be
    right—especially when we consider that talk therapy that does not
    comply with the standard of care can contribute to a client’s death
    or serious harm. Yet the Supreme Court has recently said that
    states have “legitimate interests” in “respect for and preservation
    of . . . life[,]” “the elimination of particularly . . . barbaric medical
    procedures[,] [and] the preservation of the integrity of the medical
    profession.” 
    Id.
    Fourth, talk therapy occurs wholly within the confines of the
    professional–client relationship, and its sole purpose is to treat the
    client on whom it is administered. In other words, assuming that
    talk therapy is considered pure speech, it is speech on “purely pri-
    vate matters” in a purely private context. Snyder v. Phelps, 
    562 U.S. 443
    , 452 (2011). The Supreme Court has recognized that “re-
    stricting speech on purely private matters does not implicate the
    same constitutional concerns as limiting speech on matters of pub-
    lic interest . . . .” 
    Id.
     That’s because “[t]here is no threat to the free
    and robust debate of public issues; there is no potential interference
    with a meaningful dialogue of ideas; and the threat of liability does
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 70 of 110
    38                  ROSENBAUM, J., Dissenting              19-10604
    not pose the risk of a reaction of self-censorship on matters of pub-
    lic import.” 
    Id.
     (cleaned up).
    Fifth, and for similar reasons, there is a significant common-
    sense difference between speech used by a licensed healthcare pro-
    fessional wholly to administer a healthcare treatment technique,
    on the one hand, and other varieties of speech, on the other. Cf.
    Zauderer v. Off. of Disciplinary Couns. of Sup. Ct. of Ohio, 
    471 U.S. 626
    , 637 (1985) (concluding that a meaningful “common-sense
    distinction [exists] between speech proposing a commercial trans-
    action and other varieties of speech,” and “commercial speech doc-
    trine rests heavily” on that distinction (cleaned up)). And that com-
    mon-sense difference warrants a carveout of the category of pro-
    fessionally practiced talk therapy from the scrutiny that generally
    applies to what might be described as regular speech. Mental-
    healthcare clients seek talk therapy from licensed professionals be-
    cause clients want to address a mental-health concern, and they
    rely on licensed professionals’ status as licensed professionals in
    trusting their treatment to these individuals. Clients do not visit
    licensed mental-healthcare providers because they want to have
    “political, social, and religious debates.” Conc. at 11.
    For all the reasons I’ve just explained, then, speech used by
    licensed professionals to administer the healthcare treatment tech-
    nique of talk therapy to their clients must be subject to appropriate
    licensing and regulation by the state. See NIFLA, 
    138 S. Ct. at 2373
    .
    2.     The Concurrence’s critique of Section I of this dissent
    cannot withstand scrutiny.
    USCA11 Case: 19-10604                 Date Filed: 07/20/2022   Page: 71 of 110
    19-10604                  ROSENBAUM, J., Dissenting                      39
    As I have mentioned, the Concurrence gets portions of my
    argument wrong. Below, I identify more of these mischaracteriza-
    tions and show how, when they are corrected, the Concurrence’s
    criticism disintegrates.
    First, the Concurrence suggests that I propose a “‘profes-
    sional speech’ ban[] just like the ones” the Supreme Court criticized
    in NIFLA. Conc. at 7. That’s just not accurate. In NIFLA, the
    Supreme Court described King v. Governor of New Jersey,16
    Pickup v. Brown,17 and Moore-King v. County of Chesterfield,18 as
    having wrongly recognized “‘professional speech’ as a separate cat-
    egory of speech that is subject to different [First Amendment]
    rules.” 
    138 S. Ct. at 2371
    . Significantly, the Court defined this cat-
    egory of “professional speech” as “any speech by [‘individuals who
    provide personalized services to clients and who are subject to a
    generally applicable licensing and regulatory regime’] that is based
    on their expert knowledge and judgment, or that is within the con-
    fines of the professional relationship.” 
    Id.
     (cleaned up).
    That is obviously a very broad category. It includes within
    its bounds the speech of all kinds of professionals—not just
    healthcare professionals. And it is much broader than and different
    from the narrow subcategory of speech I propose: speech used ex-
    clusively as a healthcare treatment technique by a licensed mental-
    16   
    767 F.3d 216
     (3d Cir. 2014).
    17   
    740 F.3d 1208
     (9th Cir. 2014).
    18   
    708 F.3d 560
     (4th Cir. 2013).
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 72 of 110
    40                   ROSENBAUM, J., Dissenting               19-10604
    healthcare professional in the course of administering that treat-
    ment technique. As I’ve explained, see supra at 34–35, the limiting
    principle that governs this narrow subcategory does not ensnare
    within it any so-called “professional speech” other than talk ther-
    apy (or other speech as treatment or in aid of treatment) adminis-
    tered by a licensed healthcare professional within the confines of
    the healthcare professional–client relationship, for the sole purpose
    of treating the client’s health condition.
    So contrary to the Concurrence’s criticism, Conc. at 5–8, an
    excepted subcategory that is cabined to talk therapy administered
    by licensed mental-health professionals accounts for the concern
    NIFLA identifies for not subjecting to content-based regulation the
    gargantuan category of all professional speech by any type of pro-
    fessional; it doesn’t defy NIFLA. It also doesn’t capture “teaching
    or protesting,” “[d]ebating . . . [or] [b]ook clubs.” Otto, 981 F.3d at
    865; Conc. at 6. None of those things are healthcare treatments
    administered for the purpose of treating a client’s health condition.
    Nor does any power the government may enjoy to regulate
    these other activities generally stem from the police power to pro-
    tect the public health. And unlike mental-healthcare treatment
    techniques practiced by licensed professionals, none of these things
    have a “long (if heretofore unrecognized) tradition” of content-
    based government regulation. So NIFLA’s rejection of the mam-
    moth and undifferentiated category of “professional speech” as an
    exception to the First Amendment’s usual presumption against
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 73 of 110
    19-10604             ROSENBAUM, J., Dissenting                      41
    content-based laws does not apply to the subcategory of speech I
    propose.
    Second, the Concurrence contends that Wollschlaeger, 
    848 F.3d 1293
    , precludes the analysis I have set forth. See Conc. at 11–
    13. This criticism reflects a fundamental misunderstanding of both
    Wollschlaeger and NIFLA.
    In Wollschlaeger, we considered the constitutionality of cer-
    tain aspects of Florida’s Firearms Owners’ Privacy Act (“FOPA”).
    As relevant here, FOPA, on pain of disciplinary sanctions, pre-
    cluded licensed healthcare professionals from asking their patients
    about firearm and ammunition presence in the home unless the
    professional in “good faith believe[d] that this information [wa]s
    relevant to the patient’s medical care or safety, or the safety of oth-
    ers[.]” 
    Fla. Stat. § 790.338
    (2). Wollschlaeger, 848 F.3d at 1302–03,
    1305. Several physicians challenged the statute under the First
    Amendment. Id.
    In evaluating the statute, we noted that the provision was
    “content-based.” Id. at 1301. As Wollschlaeger predated NIFLA,
    we did not consider whether exceptions to the usual First Amend-
    ment rules might apply to the content-based prohibition on firearm
    inquiry. See id. Nor did we address whether strict scrutiny or
    heightened scrutiny applied to our analysis, since we determined
    that, the statute could not survive even heightened scrutiny. Id.
    Heightened scrutiny required us to consider whether the provision
    directly advanced “a substantial governmental interest and
    USCA11 Case: 19-10604             Date Filed: 07/20/2022          Page: 74 of 110
    42                      ROSENBAUM, J., Dissenting                       19-10604
    [whether] the measure[] [was] drawn to achieve that interest.” Id.
    at 1312 (cleaned up).
    As relevant here, Florida identified its interest as “the need
    to regulate the medical profession in order to protect the public.”19
    Id. at 1316. Though we recognized that Florida has “a substantial
    interest in regulating professions like medicine,” we concluded that
    interest was “not enough” in Wollschlaeger to save the FOPA pro-
    vision. Id.
    We explained that Florida had made “no claim, much less
    [presented] any evidence, that routine questions to patients about
    the ownership of firearms are medically inappropriate, ethically
    problematic, or practically ineffective.” Id. And we observed that
    there was “no contention (or, again, any evidence) that blanket
    questioning on the topic of firearm ownership [was] leading to bad,
    unsound, or dangerous medical advice.” Id.
    On the contrary, we emphasized, “[a] number of leading
    medical organizations” encouraged their members to ask about the
    presence of firearms in the home as part of childproofing the home,
    to educate patients about the dangers of firearms to children, to
    encourage patients to educate their children and neighbors about
    19 Florida also identified three other interests: (1) “protecting, from ‘private
    encumbrances,’ the Second Amendment right of Floridians to own and bear
    firearms,” id. at 1312; (2) protecting patient privacy, id. at 1314; and (3) ensur-
    ing access to healthcare without discrimination or harassment, id. Because
    these interests are not directly relevant to the issue before the Court today, I
    do not discuss them further.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 75 of 110
    19-10604             ROSENBAUM, J., Dissenting                     43
    the dangers firearms can pose, and to routinely remind patients to
    use firearm safety locks, store firearms under lock and key, and
    store ammunition separately from firearms. Id. at 1301–02. So, we
    recognized, asking about firearms for preventative-care purposes
    was the standard of care. See id. at 1317 (referring to this as the
    “applicable standard of care”). And we found it significant that the
    FOPA provision forbade healthcare professionals from complying
    with that standard of care. See id. at 1317 (holding that Florida’s
    interest in regulating the medical profession was not sufficient to
    satisfy heightened scrutiny, “[g]iven [among other things] that the
    applicable standard of care encourages doctors to ask questions
    about firearms (and other potential safety hazards)[]”).
    The differences between Wollschlaeger and this case are
    stark.
    For starters, the FOPA provision in Wollschlaeger could not
    survive scrutiny because, among other reasons, while the state pro-
    fessed an interest in protecting the public health, FOPA could be
    understood to require licensed healthcare providers to violate the
    standard of care—and to do so based on no evidence that the stand-
    ard of care was dangerous or medically wrong. I’m unaware of any
    “long (if heretofore unrecognized) tradition” of state laws that de-
    mand that licensed professionals intentionally fail to comply with
    a standard of care that is not dangerous or medically wrong. And
    it’s difficult to imagine how such a law would fall within the state’s
    police power to protect the public health and welfare.
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 76 of 110
    44                  ROSENBAUM, J., Dissenting              19-10604
    Unlike the invalidated FOPA provision, the exception to the
    normal First Amendment rules I rely on requires licensed
    healthcare providers to comply with the standard of care (and to
    do so based on evidence)—exactly the type of regulation that states
    have long and traditionally imposed. So while a long tradition ex-
    ists of government regulation requiring healthcare providers who
    use speech to administer healthcare treatment techniques to com-
    ply with the substantive standard of care, there’s no tradition of
    government regulations requiring licensed healthcare profession-
    als to violate the substantive standard of care.
    That’s not surprising, of course. Laws that require licensed
    healthcare professionals to violate the substantive standard of care
    would not satisfy even rational-basis scrutiny because they would
    not be “reasonable,” the standard of scrutiny Casey, 
    505 U.S. at 884
    ,
    applied to the NIFLA exception encompassed there.
    The Concurrence misguidedly dismisses these distinctions
    as meaningless. See Conc. at 11–13. But the distinction between a
    long tradition of government regulation requiring healthcare pro-
    fessionals to comply with the standard of care in one case and the
    absence of any tradition of government regulation requiring
    healthcare professionals to violate the standard of care in the other
    is exactly the difference NIFLA said was meaningful. NIFLA, 
    138 S. Ct. at 2372
     (explaining that speech could not be regulated “with-
    out persuasive evidence of a long (if heretofore unrecognized) tra-
    dition to that effect”). And this distinction is the reason why regu-
    lations requiring licensed professionals to comply with the
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 77 of 110
    19-10604             ROSENBAUM, J., Dissenting                     45
    substantive standard of care can fall into a NIFLA subcategory of
    reasonable and otherwise-permissible content-based regulations
    and the regulation at issue in Wollschlaeger never can. The mean-
    ingfulness of the other distinction is self-evident: laws that require
    compliance with the prevailing standard of care are reasonable
    while laws that require violation of that standard are not.
    Plus, in Wollschlaeger, Florida’s preclusion of compliance
    with the standard of care where Florida had made neither any
    claims nor presented any evidence to show that the standard of
    care was wrong or harmful, was not consistent with Florida’s
    stated interest in “regulat[ing] the medical profession in order to
    protect the public.” 848 F.3d at 1316. So it could not be justified as
    a proper exercise of the police power to protect the public health.
    On the other hand, when a healthcare treatment technique violates
    the standard of care and causes clients serious harm and even
    death, prohibiting its practice is consistent with the state’s police
    power to protect the public health.
    One last point: Wollschlaeger—issued before NIFLA—
    obviously did not have the benefit of NIFLA’s discussion of the
    overbroad category of “professional speech” and exceptions to the
    usual First Amendment rules. So it never considered whether—or
    rejected the notion that—any exceptions to the usual First Amend-
    ment presumption against content-based laws might apply.
    For these reasons, my argument about a third subcategory
    of content-based exceptions to the usual First Amendment rules
    does not in any way conflict with Wollschlaeger.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 78 of 110
    46                   ROSENBAUM, J., Dissenting              19-10604
    II.   Laws that altogether prohibit licensed professionals from
    performing Life-threatening Treatment Techniques on vul-
    nerable populations from whom informed consent cannot
    be reliably obtained (and thus prohibit the administration of
    SOCE talk therapy on minors) do not violate the First
    Amendment.
    For the reasons I’ve just described, this third subcategory of
    professional-speech regulation—laws requiring licensed profes-
    sionals to comply with the substantive standard of care when they
    administer healthcare treatments through words—is excepted
    from the content-based usual First Amendment rules. So state and
    local governments can generally require licensed professionals to
    comply with the standard of care.
    This section explains why, within that authority, state and
    local governments may prohibit licensed professionals from prac-
    ticing, on populations from whom informed consent cannot relia-
    bly be obtained, treatment techniques that (1) do not meet the pre-
    vailing standard of care, (2) are not shown to be efficacious, and (3)
    are associated with a significant increase in the risk of death. For
    ease of reference, I call this category of speech that meets all of
    these criteria “Life-threatening Treatment Techniques.”
    Section A explains how informed consent can expand what
    treatments can be considered to comply with the standard of care.
    Section B discusses the unique problems of obtaining reliable in-
    formed consent from vulnerable populations in certain circum-
    stances. And Section C shows that governments may prohibit the
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 79 of 110
    19-10604             ROSENBAUM, J., Dissenting                      47
    practice of Life-threatening Treatment Techniques on vulnerable
    populations from whom informed consent cannot reliably be ob-
    tained and that SOCE is one such treatment technique.
    A.     Under the standard of care (and under regulations that re-
    quire compliance with it), licensed providers generally may
    be able, after obtaining proper informed consent, to admin-
    ister talk therapy that otherwise would violate the standard
    of care.
    The Supreme Court has expressly recognized the authority
    of the states to require licensed healthcare professionals to obtain
    informed consent from their clients before proceeding with
    healthcare treatment—even though doing so requires healthcare
    providers to speak certain words. See Casey, 
    505 U.S. at 881
     (“Our
    prior decisions establish that as with any medical procedure, the
    State may require a woman to give her written informed consent
    to an abortion.”). To obtain their clients’ voluntary and informed
    consent to proceed, these laws require healthcare providers to in-
    form their clients about the good, the bad, and the ugly of the
    healthcare treatment techniques they propose to use on them. As
    the Supreme Court has acknowledged, these types of laws “regu-
    late[] speech only as part of the practice of medicine, subject to rea-
    sonable licensing and regulation by the State.” NIFLA, 
    138 S. Ct. at 2373
     (cleaned up). They therefore do not violate the First
    Amendment. See 
    id.
    Obtaining informed consent is not only often required by
    the law, but it is also the standard of care in healthcare treatment.
    USCA11 Case: 19-10604       Date Filed: 07/20/2022    Page: 80 of 110
    48                  ROSENBAUM, J., Dissenting             19-10604
    See, e.g., Timothy J. Paterick, “Medical Informed Consent: Gen-
    eral Considerations for Physicians,” Mayo Clinic Proceedings, Vol.
    83(3), 313 (Mar. 2008), https://www.mayoclinicproceed-
    ings.org/article/S0025-6196(11)60864-1/pdf (last visited July 15,
    2022) (“Physicians need to understand informed medical consent
    from an ethical foundation, as codified by statutory law in many
    states, and from a generalized common-law perspective requiring
    medical practice consistent with the standard of care.”); Erica S.
    Spatz, M.D., M.H.S., et al., “The New Era of Informed Consent:
    Getting to a Reasonable-Patient Standard Through Shared Deci-
    sion          Making,”          JAMA,          2063         (2016),
    https://jamanetwork.com/journals/jama/fullarticle/2516469
    (describing the obtaining of informed consent as a “well-ingrained
    ethical-legal process”); Daniel E. Hall, M.D., M. Div., et al., “In-
    formed consent for clinical treatment,” Canadian Med. Ass’n J.,
    Mar. 20, 2012, v. 184(5), 533 (“Informed consent has become the
    primary paradigm for protecting the legal rights of patients and
    guiding the ethical practice of medicine.”); “A Practical Guide to
    Informed       Consent,”      https://landing.templehealth.org/ic-
    toolkit/html/ictoolkitpage5.html (last visited July 15, 2022) (“In-
    formed consent is an ethical concept—that all patients should un-
    derstand and agree to the potential consequences of their care—
    that has become codified in the law and in daily practice at every
    medical institution.”).
    I’ll assume for the purposes of this dissent that, if the
    healthcare provider’s disclosure of the healthcare treatment
    USCA11 Case: 19-10604            Date Filed: 07/20/2022          Page: 81 of 110
    19-10604                ROSENBAUM, J., Dissenting                              49
    technique is accurate and complete and the client still knowingly
    and voluntarily agrees to undergo the technique, the healthcare
    provider generally does not violate the standard of care by admin-
    istering that technique to the client—even if the treatment tech-
    nique itself would otherwise violate the substantive standard of
    care.20
    20 Because the standard of care demands healthcare professionals who admin-
    ister healthcare techniques that violate it first obtain informed consent, laws
    requiring licensed professionals to comply with the substantive standard of
    care are effectively laws requiring licensed professionals to obtain informed
    consent if they perform healthcare treatment techniques that do not comply
    with the substantive standard of care. This fact is another reason a strong ar-
    gument can be made that regulations that require licensed mental-healthcare
    professionals who administer talk therapy to comply with the substantive
    standard of care qualify as permissible content-based regulations of speech in-
    cidental to the conduct of practicing medicine, in accordance with the Casey
    exception. See supra at note 15; see also Casey, 
    505 U.S. at 881
     (recognizing
    that “with any medical procedure, the State may require a [client] to give her
    written informed consent”). When we view as informed-consent regulations
    those regulations requiring licensed mental-healthcare professionals to com-
    ply with the substantive standard of care in administering talk therapy, that
    also distinguishes them from any kind of regulations of “teaching or protest-
    ing,” “[d]ebating . . . [or] [b]ook clubs.” Otto, 981 F.3d at 865; Conc. at 6. And
    prohibiting the practice of talk therapy on vulnerable populations for which
    informed consent cannot reliably be obtained is simply a consequence of the
    inability to reliably obtain informed consent. Again, though, while I note
    these facts, the argument in my dissent assumes that laws that require licensed
    professionals to comply with the substantive standard of care when they ad-
    minister talk therapy do not fall into the Casey category.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022      Page: 82 of 110
    50                   ROSENBAUM, J., Dissenting                19-10604
    B.     Informed consent to SOCE talk therapy cannot be reliably
    obtained from minors.
    But for some treatments that do not meet the standard of
    care, informed consent cannot be reliably obtained from popula-
    tions who are uniquely vulnerable for reasons unrelated to the na-
    ture of the treatment.
    Take SOCE talk therapy, for example. Unemancipated mi-
    nors are generally entirely reliant on their parents for their shelter,
    food, and day-to-day living environments. Caitlin Ryan, et al.,
    “Parent-Initiated Sexual Orientation Change Efforts With LGBT
    Adolescents: Implications for Young Adult Mental Health and Ad-
    justment,” J. of Homosexuality 1, 3 (Nov. 7, 2018),
    https://www.utah.gov/pmn/files/513643.pdf. Not only that, but
    children often crave their parents’ acceptance and love. So parents
    who disapprove of their child’s sexual orientation or gender iden-
    tity have several strings they can easily and forcefully pull to coerce
    their child to undergo SOCE. Id. (“SOCE with minors raises dis-
    tinct ethical concerns. These include determining what constitutes
    appropriate consent, the potential for pressure from parents and
    other authority figures, the minor’s dependence on adults for emo-
    tional and financial support, and the lack of information regarding
    the impact of SOCE on their future health and wellbeing.”); cf.,
    e.g., Hannah Clay Wareham, Survivor: MIT grad student remem-
    bers        ‘ex-gay’       therapy        (Aug.        25,        2011),
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 83 of 110
    19-10604             ROSENBAUM, J., Dissenting                     51
    https://providence.edgemedianet-
    work.com/story.php?ch=news&sc=local&id=123810&survi-
    vor:_mit_grad_student_remembers_%22ex-gay%22_therapy (re-
    porting that a 12-year-old whose father inflicted injuries on him
    that landed him in the hospital “seven times in quick succession”
    after he admitted to his father that he had same-sex attractions sub-
    mitted to physical conversion therapy to appease his parents).
    The Q Christian Fellowship reported that “[s]ome youth
    have told [the] Trevor [Project] that, after coming out to their par-
    ents as LGBTQ, their family members responded by threatening to
    cut off contact and support unless they agreed to attend conversion
    therapy.” Q Christian Fellowship, supra, at 12. And “[o]thers have
    been estranged from family, with the restoration of relationships
    conditioned explicitly on their consent to attempt to change.” Id.
    As a result, “too many youth feel[] like conversion therapy might
    be their ‘only’ option.” Id.
    By definition, minors in this situation cannot give consent
    because their submission to SOCE is coerced. Cf. Schneckloth v.
    Bustamonte, 
    412 U.S. 218
    , 228 (1973) (noting that consent cannot
    be coerced for Fourth and Fourteenth Amendment purposes); 
    Fla. Stat. § 794.011
    (1)(a) (defining “consent” as used in Florida Statutes
    chapter on sexual battery as “intelligent, knowing, and voluntary
    consent and does not include coerced submission”). But as a prac-
    tical matter, it’s obviously not possible to preclude licensed profes-
    sionals from performing SOCE talk therapy on only coerced mi-
    nors because many of them will not reveal the coercion for the
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 84 of 110
    52                   ROSENBAUM, J., Dissenting               19-10604
    same reasons that they are coerced into submitting to SOCE in the
    first place.
    Nor is it any answer to say that the parents are the ones who
    must provide their informed consent. Att’y ad Litem for D.K. v.
    Parents of D.K., 
    780 So. 2d 301
    , 310 (Fla. Dist. Ct. App. 2001) (“We
    recognize the tension apparent in the law between the rights and
    responsibilities of parents and the rights of children. Certainly, to
    promote strong families, parents should be involved and active in
    the lives of their children, including their health care, for which the
    parents are held responsible. Unfortunately, sometimes the par-
    ents are the cause of abuse, both emotional and physical, of their
    children.”). After all, we are talking about an affirmative purported
    healthcare “treatment” with no proven benefits and significant life-
    threatening consequences to the child client—who is the only one
    who must endure the technique and its consequences—without
    their consent. See, e.g., Caitlin Ryan, supra, at 9 (“Results from this
    study clearly document that parent/caregiver efforts to change an
    adolescent’s sexual orientation are associated with multiple indica-
    tors of poor health and adjustment in young adulthood.”). Plus,
    courts have recognized minors’ rights in their relationships with
    their therapists. See, e.g., Att’y ad Litem for D.K., 
    780 So. 2d at 301
    (holding in the circumstances of the case that minor child’s parents
    were not entitled to either assert or waive the psychotherapist-pa-
    tient privilege on their minor child’s behalf).
    C.     Government can adopt, as a subset of permissible laws reg-
    ulating treatment techniques that do not comply with the
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 85 of 110
    19-10604             ROSENBAUM, J., Dissenting                      53
    substantive standard of care, regulations prohibiting the
    practice of Life-threatening Treatment Techniques on those
    from whom consent cannot reliably be obtained.
    When performed by licensed professionals for the purpose
    of addressing a health condition, talk therapy—even talk therapy
    that is not proven efficacious and is associated with a significant
    increase in death—is still, at least in name, a healthcare treatment
    technique. And the government’s ability to regulate licensed pro-
    fessionals’ practice of the healthcare treatment technique of talk
    therapy—regardless of the talk therapy at issue—still arises from its
    police power to protect the public health and safety. See Dobbs,
    
    2022 WL 2276808
    , at *42 (observing that “health and welfare laws
    [are] entitled to a ‘strong presumption of validity’”) (internal cita-
    tion omitted). It would make little sense if the government’s ability
    to protect the public health and safety from talk therapy because it
    did not comply with the standard of care extended to only disci-
    plining licensed professionals after they had used life-threatening
    and unproven types of talk therapy, but not to protecting vulnera-
    ble populations from being subjected against their will to such
    treatment techniques in the first place.
    Indeed, the government has a legitimate (actually, compel-
    ling) interest in protecting the health and safety of these vulnerable
    populations from the practice of purported talk therapy adminis-
    tered solely to address a client’s health condition—but that (1)
    doesn’t conform to the standard of care, (2) is not shown to be ef-
    ficacious, and (3) is associated with a significantly increased risk of
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 86 of 110
    54                  ROSENBAUM, J., Dissenting              19-10604
    death. (As a reminder, I refer to talk therapy with these three char-
    acteristics as “Life-threatening Treatment Techniques.”) After all,
    the Supreme Court has said that “respect for and preservation of
    prenatal life” is a legitimate and substantial governmental interest.
    Dobbs, 
    2022 WL 2276808
    , at *42; see also Casey, 
    505 U.S. at 876
    (characterizing states as having “a substantial interest in potential
    life”). So respect for and protection of the lives of children who
    already walk this earth must be at least that as well. To be sure,
    the Supreme Court has recognized as much in upholding state laws
    prohibiting physician-assisted suicide. Washington v. Glucksberg,
    
    521 U.S. 702
    , 728 (1997) (recognizing the state’s “unqualified inter-
    est in the preservation of human life”) (citation and quotation
    marks omitted). And laws that prohibit the performance of Life-
    threatening Treatment Techniques by licensed professionals on
    vulnerable populations from which informed consent cannot relia-
    bly be obtained certainly are reasonable and can be narrowly
    drafted to further a compelling interest.
    In this section, I will show that (1) the category of laws re-
    quiring compliance with a standard of care includes (as a subset)
    laws prohibiting Life-threatening Treatment Techniques; (2) the
    definition of Life-threatening Treatment Techniques has legally as-
    certainable guardrails; (3) laws regulating Life-threatening Treat-
    ment Techniques must be (at least) “reasonable” but could also sur-
    vive heightened scrutiny; and (4) SOCE therapy is a Life-threaten-
    ing Treatment Technique and so a law prohibiting its practice on
    USCA11 Case: 19-10604           Date Filed: 07/20/2022        Page: 87 of 110
    19-10604               ROSENBAUM, J., Dissenting                           55
    those from whom informed consent cannot reliably be obtained
    does not violate the First Amendment.
    1.      Laws that prohibit licensed professionals from per-
    forming Life-threatening Treatment Techniques for
    which informed consent cannot reliably be obtained
    are a subset of laws requiring licensed professionals to
    comply with the substantive standard of care.
    As I have explained, the law has long had a tradition of reg-
    ulations that require licensed healthcare professionals—including
    mental-healthcare professionals—to comply with the substantive
    standard of care in administering their treatment techniques
    (“Standard-of-Care Compliance Laws”). The laws at issue here—
    which prohibit licensed healthcare professionals from practicing
    Life-threatening Treatment Techniques for which informed con-
    sent cannot reliably be obtained—necessarily compose a subset of
    these Standard-of-Care Compliance Laws.
    Put another way, obtaining informed consent is an essential
    part of the standard of care when the healthcare treatment tech-
    nique would otherwise violate the standard of care.21 But for some
    identifiable vulnerable populations, informed consent cannot reli-
    ably be obtained. So it necessarily follows that practicing Life-
    threatening Treatment Techniques (which always require
    21 Of course, informed consent is often required, regardless of the healthcare
    treatment technique.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 88 of 110
    56                   ROSENBAUM, J., Dissenting              19-10604
    informed consent) on populations from whom informed consent
    cannot reliably be obtained will always violate the standard of care.
    And government may prohibit the practice of these Life-
    threatening Treatment Techniques on vulnerable populations. In
    fact, the Supreme Court upheld a law in Glucksberg that had es-
    sentially that effect, though it was challenged on substantive-due-
    process grounds, not on a First Amendment basis.
    In Glucksberg, several physicians wished to treat their ailing
    clients’ terminal pain by assisting them in committing suicide. 
    521 U.S. at 707
    . They challenged a state ban on assisted suicide as un-
    constitutional, asserting a violation of their patients’ alleged sub-
    stantive-due-process liberty interest in “determining the time and
    manner of one’s death.” 
    Id. at 722
    .
    The Supreme Court upheld the ban. It observed that state
    law had long recognized that “[i]f one counsels another to commit
    suicide, and the other by reason of the advice kills himself, the ad-
    visor is guilty of murder as principal.” 
    Id. at 714
     (citation and quo-
    tation marks omitted) (emphasis added).
    Then the Court noted that consent makes no difference. See
    
    id. at 716
     (stating that under the Model Penal Code, “the interests
    in the sanctity of life that are represented by the criminal homicide
    laws are threatened by one who expresses a willingness to partici-
    pate in taking the life of another, even though the act may be ac-
    complished with the consent, or at the request of the suicide vic-
    tim”) (citation and quotation marks omitted). As the Court
    USCA11 Case: 19-10604        Date Filed: 07/20/2022    Page: 89 of 110
    19-10604             ROSENBAUM, J., Dissenting                     57
    explained, “all admit that suicide is a serious public-health problem,
    especially among persons in otherwise vulnerable groups,” and
    “[t]he State has an interest in preventing suicide, and in studying,
    identifying, and treating its causes.” 
    Id. at 730
    . Indeed, the Court
    continued, “[r]esearch indicates . . . that many people who request
    physician-assisted suicide withdraw that request if their depression
    and pain are treated.” 
    Id.
    The Court explained that “legal physician-assisted suicide
    could make it more difficult for the State to protect depressed or
    mentally ill persons, or those who are suffering from untreated
    pain, from suicidal impulses.” 
    Id. at 731
    . As the Court reasoned,
    “the State has an interest in protecting vulnerable groups . . . from
    abuse, neglect, and mistakes.” 
    Id.
     And that is certainly the case
    when the vulnerability results in a “real risk of subtle coercion and
    undue influence” in life-and-death decisions. 
    Id. at 732
    . “The risk
    of harm is greatest for the many individuals in our society whose
    autonomy and well-being are already compromised by . . . mem-
    bership in a stigmatized social group.” 
    Id.
     (citation and quotation
    marks omitted). For these reasons, the Court concluded, “[t]he
    State’s interest [in prohibiting physician-assisted suicide] goes be-
    yond protecting the vulnerable from coercion; it extends to pro-
    tecting disabled and terminally ill people from prejudice, negative
    and inaccurate stereotypes, and ‘societal indifference.’” 
    Id.
     (cita-
    tion omitted).
    Separately, the Court also acknowledged the state’s “interest
    in protecting the integrity and ethics of the medical profession.” 
    Id.
    USCA11 Case: 19-10604       Date Filed: 07/20/2022    Page: 90 of 110
    58                  ROSENBAUM, J., Dissenting              19-10604
    As support, the Court cited medical authorities and noted that “the
    American Medical Association, like many other medical and physi-
    cians’ groups, has concluded that ‘[p]hysician-assisted suicide is
    fundamentally incompatible with the physician’s role as healer.’”
    
    Id.
     (citation omitted).
    I hope that Glucksberg’s implicit conclusion—that the State
    has an interest in regulating what medical professionals can say to
    their patients so that the patients don’t kill themselves—sounds fa-
    miliar. Glucksberg proves that states have long been able to pro-
    hibit and have, in fact, prohibited healthcare providers from admin-
    istering Life-threatening Treatment Techniques—even when they
    are administered solely through speech (such as counseling how to
    commit suicide as a treatment for pain)—on vulnerable popula-
    tions from whom informed consent cannot reliably be obtained.
    The Concurrence criticizes my reliance on Glucksberg be-
    cause it was not a First Amendment case. See Conc. at 8. It misses
    the point. Glucksberg shows—in painstakingly tracing back to the
    common law the government’s ability to prohibit physicians from
    assisting in suicide—that government has always precluded physi-
    cians from engaging in certain life-threatening treatment tech-
    niques conducted entirely through speech.
    Even the Concurrence does not suggest that, had the law in
    Glucksberg been challenged on First Amendment grounds, it
    would have been held unconstitutional. Of course, it wouldn’t
    have because there’s a “long (if heretofore unrecognized) tradi-
    tion,” NIFLA, 
    138 S. Ct. at 2372
     (emphasis added and cleaned up),
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 91 of 110
    19-10604             ROSENBAUM, J., Dissenting                      59
    of government’s ability to regulate physicians by prohibiting them
    from providing the healthcare treatment technique of assisting in
    suicide, even just verbally (In fact, that is essentially the same rea-
    son the Court dismissed the Glucksberg plaintiffs’ substantive-due-
    process claim: “history, legal traditions, and practices.”) And that
    “long (if heretofore unrecognized) tradition” is the same one into
    which government’s ability to prohibit mental-healthcare provid-
    ers from administering Life-threatening Treatment Techniques to
    those from whom informed consent cannot reliably be obtained
    falls.
    2.     Safeguards can ensure that laws that prohibit licensed
    mental-healthcare professionals from performing
    Life-threatening Treatment Techniques on vulnera-
    ble populations from whom informed consent cannot
    reliably be obtained are, in fact, motivated by real and
    significant medical concerns.
    Even though states can regulate what a physician can say to
    a patient, the Supreme Court has understandably expressed con-
    cern that the government should not be able to “manipulate the
    content of doctor-patient discourse to increase state power and
    suppress minorities.” NIFLA, 
    138 S. Ct. at 2374
     (cleaned up). So
    any law that prohibits the practice of Life-threatening Treatment
    Techniques on a vulnerable population must, in fact, be motivated
    by real and significant medical concerns about the inefficacy of and
    life-threatening dangers associated with the technique, as well as
    by a legitimate reason why informed consent cannot be reliably
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 92 of 110
    60                  ROSENBAUM, J., Dissenting              19-10604
    obtained from that vulnerable population (i.e., a compelling gov-
    ernment interest). And while Glucksberg was not a First Amend-
    ment case, a review of it nonetheless is helpful in identifying three
    guardrails to ensure these concerns are accounted for.
    First, Glucksberg focuses on the informed opinion of the
    healthcare community. See Glucksberg, 
    521 U.S. at 731
    . That
    makes sense. Healthcare professionals are the experts on sound
    healthcare practice. They are the ones with the years of healthcare
    knowledge. And they are the ones who are scientifically trained
    and have studied and practiced healthcare. Judges, as a general
    rule, have not. So healthcare professionals’ expertise, knowledge,
    research, and standards establish the applicable standard of care
    and set the threshold for research establishing that a technique is
    not shown to work and that it significantly increases the risk of
    death. And because we are talking about the prohibition of Life-
    threatening Treatment Techniques on certain vulnerable popula-
    tions, any standard of care that disapproves of the Life-threatening
    Treatment Technique must be uniformly endorsed by all leading
    professional bodies within whose jurisdiction the matter falls and
    who have issued a position statement on the practice.
    The Concurrence asks, “Which professional bodies qualify
    as ‘leading’”? Conc. at 10. Our precedent shows that we have not
    previously thought that to be a difficult question. In fact, we—in
    an en banc decision, no less—have referred to the American Medi-
    cal Association, the American Academy of Pediatrics, and the
    American Academy of Family Physicians as examples of “leading
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 93 of 110
    19-10604             ROSENBAUM, J., Dissenting                      61
    medical organizations.” See Wollschlaeger, 848 F.3d at 1301–02,
    1316. And we even characterized as the “standard of care” what
    these “leading medical organizations” said about healthcare prac-
    tice. See id. at 1317; see also Glucksberg, 
    521 U.S. at 732
     (discussing
    the views of leading medical organizations).
    But to be more precise, objective factors reflecting
    longstanding respect within the healthcare community make an or-
    ganization a “leading” one. These include having many members
    (relative to the number of individuals who would be eligible to
    join), being established for a long time, and enjoying other objec-
    tive indicia of expertise and respect in the discipline. To explain
    what I mean by that last factor, I am talking about the role that a
    professional organization may play in its field—like the American
    Medical Association’s role (through its part in the Liaison Commit-
    tee on Medical Education) in accrediting medical schools, see
    https://www.ama-assn.org/system/files/2019-10/lcme-resp.pdf;
    or the American Counseling Association’s Code of Ethics, which
    as we have previously recognized, see Keeton v. Anderson-Wiley,
    
    664 F.3d 865
    , 869 (11th Cir. 2011), the Council for Accreditation of
    Counseling and Related Educational Programs, requires educa-
    tional counseling programs to adopt and teach, see
    http://www.cacrep.org/wp-content/uploads/2015/07/Guiding-
    Statement-for-2016-CACREP-Standard-1.O..pdf; or the American
    Psychiatric Association’s issuance of the Diagnostic and Statistical
    Manual of Mental Disorders, see https://www.psychia-
    try.org/psychiatrists/practice/dsm, which is used by professionals
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 94 of 110
    62                  ROSENBAUM, J., Dissenting              19-10604
    around the world to diagnose mental conditions; or the World
    Health Organization’s publication of the International Classifica-
    tion of Diseases, see https://www.who.int/standards/classifica-
    tions/classification-of-diseases, which healthcare providers around
    the world rely on in, among other things, assessing and monitoring
    the safety, efficacy, and quality of health care.
    The Concurrence also wonders, “Who defines the ‘jurisdic-
    tion’ of those ‘leading professional bodies’?” Conc. at 10. Of
    course, an element of common sense informs these decisions to
    some extent: We would not expect an organization that consists
    solely of podiatrists, for example, to have jurisdiction over mental-
    healthcare treatments. But more to the point, again, objective fac-
    tors determine whether a discipline falls within a professional
    body’s jurisdiction. Among these are whether a significant number
    of members of the organization regularly use the healthcare treat-
    ment at issue, whether the healthcare treatment falls within the
    disciplines of healthcare that members regularly practice, and
    whether other objective indicators show that the organization is
    considered an authority on healthcare treatments within the cate-
    gory under review. See Glucksberg, 
    521 U.S. at 732
     (discussing the
    views of leading medical organizations).
    Second and relatedly, Glucksberg suggests that the standard
    of care in question must be supported by research on the matter.
    See 
    id.
     at 730–31 (relying on research showing that “many people
    who request physician-assisted suicide withdraw that request if
    their depression and pain are treated”). So it only makes sense that
    USCA11 Case: 19-10604           Date Filed: 07/20/2022         Page: 95 of 110
    19-10604               ROSENBAUM, J., Dissenting                            63
    besides acceptable research showing the technique is associated
    with a significant increase in the risk of death, a lack of respected
    research showing efficaciousness is also necessary (or respected re-
    search proving the technique is not efficacious).22
    What is acceptable depends on the problems in testing dan-
    gerous treatment techniques. We must keep in mind the ethical
    limits of clinical research that prohibit conducting or continuing
    clinical studies of techniques shown to endanger clients without
    providing proven benefits. See, e.g., American Psychological As-
    sociation, Ethical Principles of Psychologists and Code of Conduct,
    https://www.apa.org/ethics/code (“Psychologists take reasona-
    ble steps to avoid harming their clients/patients, . . . research par-
    ticipants, . . . and to minimize harm where it is foreseeable and un-
    avoidable.”); cf. F.C.C. v. Fox Television Stations, Inc., 
    556 U.S. 502
    , 519 (2009) (“There are some propositions for which scant em-
    pirical evidence can be marshaled . . . . One cannot demand a mul-
    tiyear controlled study, in which some children are intentionally
    22 The Concurrence opines that under my analysis, “this Court would have
    been required to uphold government bans on talk therapy that encouraged
    ideas about gender identity and sexual orientation that fell outside the social
    orthodoxy of [earlier eras].” Conc. at 11. Not so. Objectively, the current
    standard of care for talk therapy administered to address any distress an
    LGBTQ person might experience would not have qualified as a Life-threaten-
    ing Treatment Technique. Among other reasons (and unlike with SOCE talk
    therapy), there is no evidence that current treatment techniques are or have
    ever been associated with a significant (or any) increase in the death rate on
    those on whom they are administered.
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 96 of 110
    64                   ROSENBAUM, J., Dissenting               19-10604
    exposed to indecent broadcasts (and insulated from all other inde-
    cency), and others are shielded from all indecency. It is one thing
    to set aside agency action under the Administrative Procedure Act
    because of failure to adduce empirical data that can readily be ob-
    tained. It is something else to insist upon obtaining the unobtaina-
    ble.”) (internal citation omitted). Within those bounds, we must
    insist on the most rigorous research possible.
    And third, Glucksberg suggests that informed consent must
    be unable to mitigate the dangers of the Life-threatening Treat-
    ment Technique within the universe of clients on whom the law
    prohibits the practice of the Life-threatening Treatment Tech-
    nique. So in Glucksberg, the Court recognized that, with respect
    to physician-assisted suicide, clients who were depressed, were ter-
    minal, or were in great pain might be especially vulnerable. 
    521 U.S. at
    731–32. And those who were “poor, . . . elderly, [or] disa-
    bled” were at “real risk of subtle coercion and undue influence.”
    
    Id. at 732
    . Put another way, informed consent may not be viable
    when it is both impossible to ensure consent is voluntary, and a
    significant risk exists that “consent” is coerced.
    Once a government concludes that a particular type of talk
    therapy qualifies as a Life-threatening Treatment Technique for
    which informed consent cannot be reliably obtained from a vulner-
    able population, it should publicly identify it (as well as the vulner-
    able population) to provide notice to licensed professionals. And it
    should identify the evidence on which it relies to reach the conclu-
    sion that a type of talk therapy so qualifies.
    USCA11 Case: 19-10604         Date Filed: 07/20/2022      Page: 97 of 110
    19-10604             ROSENBAUM, J., Dissenting                        65
    Adherence to these guiderails ensures regulations that are
    directed to prohibiting Life-threatening Treatment Techniques are
    so drawn because of their health effects—not their content—even
    though government must review the content of the talk therapy to
    determine whether a licensed mental-healthcare professional has
    violated the substantive standard of care. Cf. Thornburgh v. Ab-
    bott, 
    490 U.S. 401
    , 415–16 (1989) (recognizing that prison regula-
    tions precluding prisoner receipt of periodicals “solely because
    [their] content is religious, philosophical, political, social or sexual,
    or because [their] content is unpopular or repugnant” were, “[o]n
    their face,” content-based, but upholding them as “neutral” be-
    cause the reason for drawing these categories was rationally and
    legitimately based on “their potential implications for prison secu-
    rity”).
    The Concurrence frets that when a law prohibiting licensed
    mental-healthcare professionals from practicing Life-threatening
    Treatment Techniques on vulnerable populations from whom in-
    formed consent cannot reliably be obtained comes before the
    courts, judges will have to make factual findings about which or-
    ganizations are leading bodies with jurisdiction over the treatment
    technique and whether the standard of care is adopted by all such
    groups and is properly supported by acceptable research. See
    Conc. at 10. But judges (and juries) engage in factfinding all the
    time. Judges find facts to decide whether to issue a preliminary
    injunction, see McDonalds Corp v. Robertson, 
    147 F.3d 1301
     (11th
    Cir. 1998); to resolve bench trials, see Fed. R. Civ. P. 52; and to
    USCA11 Case: 19-10604        Date Filed: 07/20/2022     Page: 98 of 110
    66                   ROSENBAUM, J., Dissenting               19-10604
    sentence, United States v. Charles, 
    757 F.3d 1222
    , 1225 (11th Cir.
    2014). Juries also find facts all the time. Apprendi v. United States,
    
    530 U.S. 466
     (2000). In all those contexts, we affirm jury and district
    court findings—not based on absolute certainty—but based on suf-
    ficient evidence. The Concurrence offers no reason why courts are
    unable in this context to evaluate whether the same types of factual
    findings sufficiently support the government’s decision to preclude
    licensed mental-healthcare professionals from practicing Life-
    threatening Treatment Techniques on vulnerable populations
    from whom informed consent cannot reliably be obtained.
    Ultimately, there is a long (if heretofore unrecognized) tra-
    dition of government regulations requiring mental-healthcare pro-
    viders to comply with the substantive standard of care. And within
    that category, a long (if heretofore unrecognized) tradition also ex-
    ists of government regulations prohibiting mental-healthcare pro-
    viders from violating the substantive standard of care when they
    cannot reliably obtain informed consent from their clients to prac-
    tice Life-threatening Treatment Techniques. For these reasons
    alone, laws that satisfy the requirements I have discussed do not
    violate the First Amendment.
    3.     Laws that prohibit licensed healthcare professionals
    from practicing Life-threatening Treatment Tech-
    niques on those from whom informed consent can-
    not reliably be obtained can survive rational-basis and
    heightened scrutiny.
    USCA11 Case: 19-10604           Date Filed: 07/20/2022         Page: 99 of 110
    19-10604               ROSENBAUM, J., Dissenting                            67
    Having identified the third subcategory of professional
    speech exempt from the usual content-based First Amendment
    rules—speech used as a healthcare treatment technique—as well as
    attendant guardrails, I now address the level of scrutiny to apply to
    regulations of such speech. Laws that require mental-healthcare
    providers to comply with the substantive standard of care or to re-
    frain from administering Life-threatening Treatment Techniques
    on vulnerable populations from whom informed consent cannot
    reliably be obtained survive even heightened scrutiny.
    To get the ball rolling, I first again note that I am not arguing
    that laws prohibiting the practice of Life-threatening Treatment
    Techniques on vulnerable populations from whom informed con-
    sent cannot reliably be obtained fall within the second NIFLA ex-
    ception for laws that incidentally burden speech.23 But because I
    am fleshing out a third NIFLA exception, it is instructive to con-
    sider the type of scrutiny the Supreme Court applied to the laws
    within the first and second NIFLA exceptions.
    With respect to the first NIFLA exception—laws that “re-
    quire professionals to disclose factual, non-controversial
    23As a reminder NIFLA identified two explicit exceptions: (1) laws that “re-
    quire professionals to disclose factual, non-controversial information in their
    ‘commercial speech,’” NIFLA, 
    138 S. Ct. at 2372
     (citations omitted), and (2)
    “regulations of professional conduct that incidentally burden speech,” 
    id. at 2373
    . NIFLA explained that Casey’s informed-consent law fell into the latter
    exception and regulations under that exception needed to be only “reasona-
    ble.” 
    Id.
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    68                   ROSENBAUM, J., Dissenting               19-10604
    information in their ‘commercial speech,’” NIFLA, 
    138 S. Ct. at 2372
     (citations omitted)—the Supreme Court noted “such require-
    ments should be upheld unless they are ‘unjustified or unduly bur-
    densome.’” 
    Id.
     (citation omitted). And in Zauderer, the case that
    applied the exception, the Court explained that “rights are ade-
    quately protected as long as disclosure requirements are reasona-
    bly related to the State’s interest in preventing deception of con-
    sumers.” Zauderer, 
    471 U.S. at 651
    . This standard appears to be a
    less demanding version of heightened scrutiny.
    As for the second NIFLA exception—speech incidental to
    the practice of medicine, as in Casey—the Supreme Court held that
    the informed-consent requirement at issue there was “a reasonable
    measure to ensure an informed choice.” 
    505 U.S. at 883
    . The
    Court’s use of the term “reasonable” suggests it was applying ra-
    tional-basis scrutiny to the informed-consent regulations.
    But we don’t need to decide whether laws in the third
    NIFLA exception I identify are subject to rational-basis scrutiny or
    heightened scrutiny because such laws survive heightened scru-
    tiny. For that reason, I’ll assume that the Casey Court was applying
    a harder standard to satisfy (some form of heightened scrutiny),
    and the word “reasonable” reflects a determination that a law must
    be reasonable, given (1) the strength of the state’s interest at stake,
    (2) the manner in which the regulation furthers that interest, and
    (3) any costs of the regulation.
    Even under a more demanding version of heightened scru-
    tiny, a law prohibiting licensed professionals from practicing Life-
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 101 of 110
    19-10604             ROSENBAUM, J., Dissenting                     69
    threatening Treatment Techniques on those from whom informed
    consent cannot reliably be obtained easily satisfies these criteria.
    First, as I have mentioned, the government’s interest in pro-
    tecting the lives of those already walking this earth—especially chil-
    dren—is perhaps the preeminent compelling government interest.
    Second, a law prohibiting the practice of Life-threatening
    Treatment Techniques on those from whom informed consent
    cannot reliably be obtained is narrowly tailored. The law aims to
    eliminate the negative health effects of the treatment techniques
    subject to it but prohibits their practice on only those people from
    whom informed consent cannot reliably be obtained because of
    characteristics unrelated to the treatment technique. So under
    such a law, licensed professionals are still free to perform the tech-
    nique on any client that does not fall into the limited category of
    those from whom informed consent cannot reliably be obtained.
    And they are likewise at liberty to debate and advocate for—in-
    deed, to say anything they wished about—the treatment technique
    anywhere outside the context of administering healthcare treat-
    ment techniques to a member of the identified vulnerable group
    from which informed consent cannot reliably be obtained. In other
    words, practitioners can advocate for the technique, study the tech-
    nique, debate the technique practice the technique—except on the
    few people who can’t meaningfully consent. That’s a narrow, spe-
    cific, and tailored prohibition. And it's not clear to me that, as a
    practical matter, there is any narrower way to enforce prohibition
    of the practice of Life-threatening Treatment Techniques on only
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 102 of 110
    70                   ROSENBAUM, J., Dissenting              19-10604
    those members of the vulnerable population who have, in fact,
    been coerced into receiving the technique.
    Third, when we get right down to it, the value of a treat-
    ment technique lies solely in its ability to improve a client’s health
    condition. So it is hard to see how a law that prohibits the practice
    of only those techniques that have not been shown to be efficacious
    yet are associated with a significant increase in risk of death could
    hold much, if any, value. And prohibiting their practice by license
    mental-healthcare professionals, on vulnerable populations from
    whom informed consent cannot reliably be obtained, inflicts little,
    if any cost when it comes to the reason for seeking treatment in the
    first place.
    In short, such a law can easily pass even heightened scrutiny.
    The Concurrence criticizes my reliance on the two NIFLA
    exceptions in identifying the standard of scrutiny that applies here.
    See Conc. at 9. But the whole point of the two NIFLA exceptions
    is that the Supreme Court has declined to apply strict scrutiny to
    content-based regulations that fall within such exceptions.
    That leaves only rational-basis scrutiny or some form of
    heightened scrutiny that must apply if a law that regulates profes-
    sional speech comes within a “long (if heretofore unrecognized)
    tradition” of permissible laws. I have assumed the harder standard
    to satisfy, heightened scrutiny—and the more demanding version
    of that—would apply here. I’ve also shown that laws prohibiting
    the practice of Life-threatening Treatment Techniques by licensed
    USCA11 Case: 19-10604         Date Filed: 07/20/2022        Page: 103 of 110
    19-10604              ROSENBAUM, J., Dissenting                          71
    mental-healthcare professionals on clients from whom informed
    consent cannot be reliably obtained could pass such scrutiny. In
    short, when properly recognized as comprising their own third
    NIFLA category, laws prohibiting the practice of Life-threatening
    Treatment Techniques by licensed mental-healthcare professionals
    on clients from whom informed consent cannot be reliably ob-
    tained pass constitutional muster.
    4.      SOCE talk therapy is a Life-threatening Treatment
    Technique for which informed consent is not able to
    be reliably obtained for practice on minors.
    To explain these principles in practice, I show how laws that
    prohibit the practice of Life-threatening Treatment Techniques on
    vulnerable populations from whom informed consent cannot be
    reliably obtained would preclude the practice of SOCE on minors.
    First, as I have noted, the leading professional bodies within
    whose jurisdiction talk therapy falls uniformly condemn SOCE talk
    therapy. See supra at note 5.
    Second, studies and position statements show that SOCE
    talk therapy has not been shown to be efficacious, and it has been
    associated with risks of significant harm—including a more than
    doubling of suicidal ideation and suicide attempts—to those on
    whom it is administered, particularly youths.24 See id.; see also
    24The Concurrence criticizes my reliance on these reputable sources as “out
    of bounds.” See Conc. at 4. It misses the point. My purpose in dissenting is
    to show how the panel opinion’s misunderstanding of talk therapy as “not
    USCA11 Case: 19-10604            Date Filed: 07/20/2022         Page: 104 of 110
    72                      ROSENBAUM, J., Dissenting                      19-10604
    medical at all” and mere “conversation” precludes any substantive regulation
    of the practice of talk therapy—no matter how strong the evidence that a treat-
    ment technique is life-threatening and inefficacious. For that reason, I rely on
    the most current (and overwhelming) evidence about the standard of care and
    the benefits and dangers of talk therapy. But if the Concurrence wants to talk
    about what’s in the record—something the panel opinion failed to do (even
    though it did not first find the district court’s factual findings clearly errone-
    ous), see Jordan Dissent—nothing there supports its position that talk therapy
    is “not medical at all” and mere “conversation,” either. On the contrary, the
    record contains additional significant evidence that is entirely consistent with
    the more recent sources I cite. For example, the City and County, in promul-
    gating their Ordinances relied on an American Academy of Pediatrics Journal
    article from 1993 that stated, “Therapy directed at specifically changing sexual
    orientation is contraindicated, since it can provoke guilt and anxiety while hav-
    ing little or no potential for achieving changes in sexual orientation”; the
    American Psychiatric Association’s December 1998 statement opposing any
    psychiatric treatment, including SOCE, “which therapy regime is based upon
    the assumption that homosexuality is a mental disorder per se or that a patient
    should change his or her homosexual orientation”; the American Psychologi-
    cal Association’s Task Force on Appropriate Therapeutic Responses to Sexual
    Orientation’s systematic review of peer-reviewed journal literature on SOCE,
    which cited “research that sexual orientation change efforts can pose critical
    health risks to lesbian, gay, and bisexual people”; the American Psychological
    Association’s 2009 resolution on Appropriate Affirmative Responses to Sexual
    Orientation Distress and Change Efforts, “advising parents, guardians, young
    people, and their families to avoid [SOCE]”; the American Psychoanalytic As-
    sociation’s June 2012 position statement on SOCE stating that “psychoanalytic
    technique ‘does not encompass purposeful attempts to “convert,” “repair,”
    change or shift an individual’s sexual orientation, gender identity or gender
    expression,’ such efforts being inapposite to ‘fundamental principles of psy-
    choanalytic treatment . . . .”; the American Academy of Child & Adolescent
    Psychiatry’s 2012 Journal article stating that clinicians should be aware that
    there is “no evidence that sexual orientation can be altered through therapy
    and that attempts to do so may be harmful”; that there is “no medically valid
    USCA11 Case: 19-10604           Date Filed: 07/20/2022         Page: 105 of 110
    19-10604                ROSENBAUM, J., Dissenting                             73
    supra at note 3; Przeworski, supra. For example, as I have noted,
    for each of the past three years (2019, 2020, 2021), the Trevor Pro-
    ject has conducted its National Survey on LGBTQ Youth Mental
    Health, in which it has surveyed between 34,000 and 40,000 indi-
    viduals. Each one of these studies has shown that LGBTQ youth
    who were subjected to SOCE “reported more than twice the rate
    of attempting suicide in the past year compared to those who were
    basis for attempting to prevent homosexuality, which is not an illness”; and
    that such efforts may, among other things, “undermine . . . important protec-
    tive factors against suicidal ideation and attempts”; and that SOCE “carr[ies]
    the risk of significant harm” and is “contraindicated”; the Pan American
    Health Organization’s 2012 statement that SOCE “constitute[s] a violation of
    the ethical principles of health care and violate[s] human rights that are pro-
    tected by international and regional agreements” and that SOCE “lack[s] med-
    ical justification and represent[s] a serious threat to the health and well-being
    of affected people”; the American School Counselor Association’s 2014 posi-
    tion statement that says, “Professional school counselors do not support ef-
    forts by licensed mental health professionals to change a student’s sexual ori-
    entation or gender as these practices have been proven ineffective and harm-
    ful”; the Substance Abuse and Mental Health Services Administration’s 2015
    report “Ending Conversion Therapy: Supporting and Affirming LGBTQ
    Youth, which states, “based on scientific literature that [SOCE] efforts to
    change an individual’s sexual orientation, gender identity, or gender expres-
    sion is a practice not supported by credible evidence and has been disavowed
    by behavioral health experts and associations, . . . that such therapy may put
    young people at risk of serious harm”; the American College of Physicians’
    2015 position paper opposing the use of SOCE because “[a]vailable research
    does not support the use . . . as an effective method in the treatment of LGBT
    persons. Evidence shows that the practice may actually cause emotional or
    physical harm to LGBT individuals, particularly adolescents or young per-
    sons.”
    USCA11 Case: 19-10604       Date Filed: 07/20/2022    Page: 106 of 110
    74                  ROSENBAUM, J., Dissenting              19-10604
    not.” 2019, 2020, 2021 Trevor Project Surveys, supra. A United
    Kingdom government assessment of SOCE recently confirmed the
    same thing: SOCE was “associated with self-reported harms
    among research participants who had experienced conversion ther-
    apy for sexual orientation and for gender identity—for example,
    negative mental health effects like depression and feeling suicidal.”
    GOV.UK, An assessment of the evidence on conversion therapy for
    sexual orientation and gender identity (Oct. 29, 2021),
    https://www.gov.uk/government/publications/an-assessment-
    of-the-evidence-on-conversion-therapy-for-sexual-orientation-and-
    gender-identity/an-assessment-of-the-evidence-on-conversion-
    therapy-for-sexual-orientation-and-gender-identity (“UK Assess-
    ment”). A smaller study in 2018 showed between a doubling and a
    tripling of suicide attempts in youths subjected to SOCE. See Cait-
    lin Ryan, supra.
    At the same time, SOCE has not been shown to be effective.
    See Amy Przeworski, supra; see also UK Assessment, supra
    (“[T]here is no robust evidence that conversion therapy can
    achieve its stated therapeutic aim of changing sexual orientation or
    gender identity”); see also supra at note 5. And the studies reflect-
    ing the dangers of SOCE talk therapy are based on a quality of evi-
    dence “likely to be the highest possible given inherent constraints.
    More methodologically-robust research designs, such as ran-
    domi[z]ed control trials, are not possible.” UK Assessment, supra.
    Of course, that’s the case because mental-health professionals, who
    are sworn to do no harm, cannot, within their ethical code,
    USCA11 Case: 19-10604           Date Filed: 07/20/2022        Page: 107 of 110
    19-10604               ROSENBAUM, J., Dissenting                           75
    purposely expose children to a technique that is not known to have
    any proven benefits but is associated with more than doubling their
    risk of suicide.
    Third, as I have mentioned, informed consent cannot ade-
    quately address the dangers of SOCE talk therapy in minors. See
    supra at Section II.B.
    Fourth, and finally, I emphasize that, as regulations of li-
    censed mental-healthcare professionals, laws like these would pro-
    scribe only licensed professionals’ performance of Life-threatening
    Treatment Techniques such as SOCE.25 They would not preclude
    the licensed professionals to whom they apply from speaking about
    or advocating for SOCE talk therapy in any way. Nor would they
    preclude licensed professionals from practicing talk therapy on
    those over 18—that is, those the law presumes may be responsible
    for their own care.
    Laws like these can isolate the problem—the involvement
    of licensed professionals in administering a mental-healthcare treat-
    ment technique to minors who cannot provide voluntary consent
    for a technique that has no proven benefits and a significant in-
    crease in the risk of death—and excise only that. In this way, laws
    of this type are both reasonable and reasonably necessary to ad-
    vance the government’s compelling interest in protecting the lives
    of minors from Life-threatening Treatment Techniques for which
    25 This group includes unlicensed individuals who perform talk therapy as part
    of their professional training to become licensed professionals.
    USCA11 Case: 19-10604       Date Filed: 07/20/2022    Page: 108 of 110
    76                  ROSENBAUM, J., Dissenting              19-10604
    minors’ consent cannot be reliably obtained. So laws proscribing
    the practice of Life-threatening Treatment Techniques on a vulner-
    able population can pass what is essentially heightened scrutiny
    (but for content-based laws for which a long tradition of regulation
    exists).
    For all these reasons, laws that prohibit licensed profession-
    als from practicing Life-threatening Treatment Techniques on vul-
    nerable populations from whom informed consent cannot be reli-
    ably obtained do not violate the First Amendment.
    III.   Conclusion
    States have long been able to constitutionally require their
    licensed healthcare providers to comply with the standard of care
    to maintain their licenses. For good reason. The states’ police
    power to protect the public health and safety would mean little if
    the healthcare professionals they license—thereby giving their
    stamp of approval—could regularly practice substandard care and
    inflict serious harm and even death on their clients without even a
    reprimand. Contrary to the panel opinion, the government’s abil-
    ity to regulate licensed substandard healthcare providers does not
    change just because the vehicle for administering the treatment
    technique happens to be words.
    And more specifically, the government may also preclude
    licensed healthcare professionals from practicing, on vulnerable
    populations from whom informed consent cannot be reliably ob-
    tained, talk therapy that all leading professional bodies agree
    USCA11 Case: 19-10604       Date Filed: 07/20/2022      Page: 109 of 110
    19-10604             ROSENBAUM, J., Dissenting                      77
    violates the standard of care because it is associated with more than
    doubling the risk of death and has not been shown to be efficacious.
    Laws of this type are reasonable and reasonably necessary to pro-
    tect the lives of minors, and no other viable option exists for the
    government to protect these populations from such potentially
    Life-threatening Treatment Techniques.
    A single young person who tries to kill themselves is one too
    many; it cannot be the case that thousands of kids must be sacri-
    ficed in the name of the First Amendment when laws that prohibit
    such practices by licensed professionals still allow anyone—includ-
    ing licensed professionals—to say whatever they please about such
    techniques both within and outside the professional-client relation-
    ship, as long as they do not practice the technique on their minor
    clients. And states—which have a compelling interest in protecting
    the health and safety of the public from unsafe practices of state-
    licensed health professionals—should not be forced to be a party to
    these dangerous and unproven practices by being unable to regu-
    late them among the healthcare professionals to whom they give
    their licensing seal of approval.
    The sole purpose of administering a healthcare treatment
    technique—whether with a scalpel, drugs, or words—is to improve
    the client’s health, not to engage in “social, political, and religious
    debates.” And it is antithetical to that purpose for licensed profes-
    sionals to engage in a practice on their young clients that has re-
    peatedly been shown to be associated with more than doubling the
    risk of death and has not been shown to be efficacious. Precluding
    USCA11 Case: 19-10604       Date Filed: 07/20/2022     Page: 110 of 110
    78                   ROSENBAUM, J., Dissenting              19-10604
    licensed healthcare professionals from subjecting their minor cli-
    ents to such techniques, while not interfering at all with the profes-
    sionals’ ability to discuss, debate, or advocate for those techniques,
    therefore does not violate the First Amendment.
    Because the panel opinion’s misunderstanding of talk ther-
    apy as “not medical at all” and mere “conversation” precludes the
    possibility that state and local governments will ever be able to reg-
    ulate Life-threatening Treatment Techniques in this Circuit, I re-
    spectfully dissent from the denial of rehearing en banc.