National Institute of Family and Life Advocates v. Becerra , 201 L. Ed. 2d 835 ( 2018 )


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  • (Slip Opinion)              OCTOBER TERM, 2017                                       1
    Syllabus
    NOTE: Where it is feasible, a syllabus (headnote) will be released, as is
    being done in connection with this case, at the time the opinion is issued.
    The syllabus constitutes no part of the opinion of the Court but has been
    prepared by the Reporter of Decisions for the convenience of the reader.
    See United States v. Detroit Timber & Lumber Co., 
    200 U. S. 321
    , 337.
    SUPREME COURT OF THE UNITED STATES
    Syllabus
    NATIONAL INSTITUTE OF FAMILY AND LIFE
    ADVOCATES, DBA NIFLA, ET AL. v. BECERRA,
    ATTORNEY GENERAL OF CALIFORNIA, ET AL.
    CERTIORARI TO THE UNITED STATES COURT OF APPEALS FOR
    THE NINTH CIRCUIT
    No. 16–1140. Argued March 20, 2018—Decided June 26, 2018
    The California Reproductive Freedom, Accountability, Comprehensive
    Care, and Transparency Act (FACT Act) was enacted to regulate cri-
    sis pregnancy centers—pro-life centers that offer pregnancy-related
    services. The FACT Act requires clinics that primarily serve preg-
    nant women to provide certain notices. Clinics that are licensed
    must notify women that California provides free or low-cost services,
    including abortions, and give them a phone number to call. Its stated
    purpose is to make sure that state residents know their rights and
    what health care services are available to them. Unlicensed clinics
    must notify women that California has not licensed the clinics to pro-
    vide medical services. Its stated purpose is to ensure that pregnant
    women know when they are receiving health care from licensed pro-
    fessionals. Petitioners—two crisis pregnancy centers, one licensed
    and one unlicensed, and an organization of crisis pregnancy centers—
    filed suit. They alleged that both the licensed and the unlicensed no-
    tices abridge the freedom of speech protected by the First Amend-
    ment. The District Court denied their motion for a preliminary in-
    junction, and the Ninth Circuit affirmed. Holding that petitioners
    could not show a likelihood of success on the merits, the court con-
    cluded that the licensed notice survived a lower level of scrutiny ap-
    plicable to regulations of “professional speech,” and that the unli-
    censed notice satisfied any level of scrutiny.
    Held:
    1. The licensed notice likely violates the First Amendment. Pp. 6–
    17.
    (a) Content-based laws “target speech based on its communica-
    2               NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Syllabus
    tive content” and “are presumptively unconstitutional and may be
    justified only if the government proves that they are narrowly tai-
    lored to serve compelling state interests.” Reed v. Town of Gilbert,
    576 U. S. ___, ___. The licensed notice is a content-based regulation.
    By compelling petitioners to speak a particular message, it “alters the
    content of [their] speech.” Riley v. National Federation of Blind of
    N. C., Inc., 
    487 U. S. 781
    , 795. For example, one of the state-
    sponsored services that the licensed notice requires petitioners to ad-
    vertise is abortion—the very practice that petitioners are devoted to
    opposing. Pp. 6–7.
    (b) Although the licensed notice is content-based, the Ninth Cir-
    cuit did not apply strict scrutiny because it concluded that the notice
    regulates “professional speech.” But this Court has never recognized
    “professional speech” as a separate category of speech subject to dif-
    ferent rules. Speech is not unprotected merely because it is uttered
    by professionals. The Court has afforded less protection for profes-
    sional speech in two circumstances—where a law requires profes-
    sionals to disclose factual, noncontroversial information in their
    “commercial speech,” see, e.g., Zauderer v. Office of Disciplinary
    Counsel of Supreme Court of Ohio, 
    471 U. S. 626
    , 651, and where
    States regulate professional conduct that incidentally involves
    speech, see, e.g., Ohralik v. Ohio State Bar Assn., 
    436 U. S. 447
    , 456.
    Neither line of precedents is implicated here. Pp. 7–14.
    (1) Unlike the rule in Zauderer, the licensed notice is not limited to
    “purely factual and uncontroversial information about the terms un-
    der which . . . services will be available,” 
    471 U. S., at 651
    . Califor-
    nia’s notice requires covered clinics to disclose information about
    state-sponsored services—including abortion, hardly an “uncontro-
    versial” topic. Accordingly, Zauderer has no application here. P. 9.
    (2) Nor is the licensed notice a regulation of professional conduct
    that incidentally burdens speech. The Court’s precedents have long
    drawn a line between speech and conduct. In Planned Parenthood of
    Southeastern Pa. v. Casey, 
    505 U. S. 833
    , for example, the joint opin-
    ion rejected a free-speech challenge to an informed-consent law re-
    quiring physicians to “give a woman certain information as part of
    obtaining her consent to an abortion,” 
    id., at 884
    . But the licensed
    notice is neither an informed-consent requirement nor any other reg-
    ulation of professional conduct. It applies to all interactions between
    a covered facility and its clients, regardless of whether a medical pro-
    cedure is ever sought, offered, or performed. And many other facili-
    ties providing the exact same services, such as general practice clin-
    ics, are not subject to the requirement. Pp. 10–11.
    (3) Outside of these two contexts, the Court’s precedents have long
    protected the First Amendment rights of professionals. The Court
    Cite as: 585 U. S. ____ (2018)                     3
    Syllabus
    has applied strict scrutiny to content-based laws regulating the non-
    commercial speech of lawyers, see Reed, supra, at ___, professional
    fundraisers, see Riley, 
    supra, at 798
    , and organizations providing
    specialized advice on international law, see Holder v. Humanitarian
    Law Project, 
    561 U. S. 1
    , 27–28. And it has stressed the danger of
    content-based regulations “in the fields of medicine and public
    health, where information can save lives.” Sorrell v. IMS Health Inc.,
    
    564 U. S. 552
    , 566. Such dangers are also present in the context of
    professional speech, where content-based regulation poses the same
    “risk that the Government seeks not to advance a legitimate regula-
    tory goal, but to suppress unpopular ideas or information,” Turner
    Broadcasting Systems, Inc. v. FCC, 
    512 U. S. 622
    , 641. When the
    government polices the content of professional speech, it can fail to
    “ ‘preserve an uninhibited marketplace of ideas in which truth will
    ultimately prevail.’ ” McCullen v. Coakley, 573 U. S. ___, ___–___.
    Professional speech is also a difficult category to define with preci-
    sion. See Brown v. Entertainment Merchants Assn., 
    564 U. S. 786
    ,
    791. If States could choose the protection that speech receives simply
    by requiring a license, they would have a powerful tool to impose “in-
    vidious discrimination of disfavored subjects.” Cincinnati v. Discov-
    ery Network, Inc., 
    507 U. S. 410
    , 423, n. 19. Pp. 11–14.
    (c) Although neither California nor the Ninth Circuit have ad-
    vanced a persuasive reason to apply different rules to professional
    speech, the Court need not foreclose the possibility that some such
    reason exists because the licensed notice cannot survive even inter-
    mediate scrutiny. Assuming that California’s interest in providing
    low-income women with information about state-sponsored service is
    substantial, the licensed notice is not sufficiently drawn to promote
    it. The notice is “wildly underinclusive,” Entertainment Merchants
    Assn., supra, at 802, because it applies only to clinics that have a
    “primary purpose” of “providing family planning or pregnancy-related
    services” while excluding several other types of clinics that also serve
    low-income women and could educate them about the State’s ser-
    vices. California could also inform the women about its services
    “without burdening a speaker with unwanted speech,” Riley, supra,
    at 800, most obviously through a public-information campaign. Peti-
    tioners are thus likely to succeed on the merits of their challenge.
    Pp. 14–17.
    2. The unlicensed notice unduly burdens protected speech. It is
    unnecessary to decide whether Zauderer’s standard applies here, for
    even under Zauderer, a disclosure requirement cannot be “unjustified
    or unduly burdensome.” 
    471 U. S., at 651
    . Disclosures must remedy
    a harm that is “potentially real not purely hypothetical,” Ibanez v.
    Florida Dept. of Business and Professional Regulation, Bd. of Ac-
    4               NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Syllabus
    countancy, 
    512 U. S. 136
    , 146, and can extend “no broader than rea-
    sonably necessary,” In re R. M. J., 
    455 U. S. 191
    , 203. California has
    not demonstrated any justification for the unlicensed notice that is
    more than “purely hypothetical.” The only justification put forward
    by the state legislature was ensuring that pregnant women know
    when they are receiving medical care from licensed professionals, but
    California denied that the justification for the law was that women
    did not know what kind of facility they are entering when they go to a
    crisis pregnancy center. Even if the State had presented a nonhypo-
    thetical justification, the FACT Act unduly burdens protected speech.
    It imposes a government-scripted, speaker-based disclosure require-
    ment that is wholly disconnected from the State’s informational in-
    terest. It requires covered facilities to post California’s precise notice,
    no matter what the facilities say on site or in their advertisements.
    And it covers a curiously narrow subset of speakers: those that pri-
    marily provide pregnancy-related services, but not those that pro-
    vide, e.g., nonprescription birth control. Such speaker-based laws
    run the risk that “the State has left unburdened those speakers
    whose messages are in accord with its own views.” Sorrell, 
    supra, at 580
    . For these reasons, the unlicensed notice does not satisfy Zau-
    derer, assuming that standard applies. Pp. 17–20.
    
    839 F. 3d 823
    , reversed and remanded.
    THOMAS, J., delivered the opinion of the Court, in which ROBERTS,
    C. J., and KENNEDY, ALITO, and GORSUCH, JJ., joined. KENNEDY, J., filed
    a concurring opinion, in which ROBERTS, C. J., and ALITO and GORSUCH,
    JJ., joined. BREYER, J., filed dissenting opinion, in which GINSBURG,
    SOTOMAYOR, and KAGAN, JJ., joined.
    Cite as: 585 U. S. ____ (2018)                              1
    Opinion of the Court
    NOTICE: This opinion is subject to formal revision before publication in the
    preliminary print of the United States Reports. Readers are requested to
    notify the Reporter of Decisions, Supreme Court of the United States, Wash-
    ington, D. C. 20543, of any typographical or other formal errors, in order
    that corrections may be made before the preliminary print goes to press.
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 16–1140
    _________________
    NATIONAL INSTITUTE OF FAMILY AND LIFE
    ADVOCATES, DBA NIFLA, ET AL., PETITIONERS v.
    XAVIER BECERRA, ATTORNEY GENERAL OF
    CALIFORNIA, ET AL.
    ON WRIT OF CERTIORARI TO THE UNITED STATES COURT OF
    APPEALS FOR THE NINTH CIRCUIT
    [June 26, 2018]
    JUSTICE THOMAS delivered the opinion of the Court.
    The California Reproductive Freedom, Accountability,
    Comprehensive Care, and Transparency Act (FACT Act)
    requires clinics that primarily serve pregnant women to
    provide certain notices. Cal. Health & Safety Code Ann.
    §123470 et seq. (West 2018). Licensed clinics must notify
    women that California provides free or low-cost services,
    including abortions, and give them a phone number to call.
    Unlicensed clinics must notify women that California has
    not licensed the clinics to provide medical services. The
    question in this case is whether these notice requirements
    violate the First Amendment.
    I
    A
    The California State Legislature enacted the FACT
    Act to regulate crisis pregnancy centers. Crisis pregnancy
    centers—according to a report commissioned by the Cali-
    fornia State Assembly, App. 86—are “pro-life (largely
    Christian belief-based) organizations that offer a limited
    2           NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Opinion of the Court
    range of free pregnancy options, counseling, and other
    services to individuals that visit a center.” Watters et al.,
    Pregnancy Resource Centers: Ensuring Access and Accu-
    racy of Information 4 (2011). “[U]nfortunately,” the au-
    thor of the FACT Act stated, “there are nearly 200 licensed
    and unlicensed” crisis pregnancy centers in California.
    App. 84. These centers “aim to discourage and prevent
    women from seeking abortions.” Id., at 85. The author of
    the FACT Act observed that crisis pregnancy centers “are
    commonly affiliated with, or run by organizations whose
    stated goal” is to oppose abortion—including “the National
    Institute of Family and Life Advocates,” one of the peti-
    tioners here. Ibid. To address this perceived problem, the
    FACT Act imposes two notice requirements on facilities
    that provide pregnancy-related services—one for licensed
    facilities and one for unlicensed facilities.
    1
    The first notice requirement applies to “licensed covered
    facilit[ies].” Cal. Health & Safety Code Ann. §123471(a).
    To fall under the definition of “licensed covered facility,” a
    clinic must be a licensed primary care or specialty clinic or
    qualify as an intermittent clinic under California law.
    Ibid. (citing §§1204, 1206(h)). A licensed covered facility
    also must have the “primary purpose” of “providing fam-
    ily planning or pregnancy-related services.” §123471(a).
    And it must satisfy at least two of the following six
    requirements:
    “(1) The facility offers obstetric ultrasounds, obstetric
    sonograms, or prenatal care to pregnant women.
    “(2) The facility provides, or offers counseling about,
    contraception or contraceptive methods.
    “(3) The facility offers pregnancy testing or pregnancy
    diagnosis.
    “(4) The facility advertises or solicits patrons with of-
    Cite as: 585 U. S. ____ (2018)           3
    Opinion of the Court
    fers to provide prenatal sonography, pregnancy tests,
    or pregnancy options counseling.
    “(5) The facility offers abortion services.
    “(6) The facility has staff or volunteers who collect
    health information from clients.” Ibid.
    The FACT Act exempts several categories of clinics that
    would otherwise qualify as licensed covered facilities.
    Clinics operated by the United States or a federal agency
    are excluded, as are clinics that are “enrolled as a Medi-
    Cal provider” and participate in “the Family Planning,
    Access, Care, and Treatment Program” (Family PACT
    program). §123471(c). To participate in the Family PACT
    program, a clinic must provide “the full scope of family
    planning . . . services specified for the program,” Cal.
    Welf. & Inst. Code Ann. §24005(c) (West 2018), including
    sterilization     and    emergency     contraceptive   pills,
    §§24007(a)(1), (2).
    If a clinic is a licensed covered facility, the FACT Act
    requires it to disseminate a government-drafted notice on
    site. Cal. Health & Safety Code Ann. §123472(a)(1). The
    notice states that “California has public programs that
    provide immediate free or low-cost access to comprehen-
    sive family planning services (including all FDA-approved
    methods of contraception), prenatal care, and abortion for
    eligible women. To determine whether you qualify, con-
    tact the county social services office at [insert the tele-
    phone number].” Ibid. This notice must be posted in the
    waiting room, printed and distributed to all clients, or
    provided digitally at check-in. §123472(a)(2). The notice
    must be in English and any additional languages identi-
    fied by state law. §123472(a). In some counties, that
    means the notice must be spelled out in 13 different lan-
    guages. See State of Cal., Dept. of Health Care Services,
    Frequency of Threshold Language Speakers in the Medi-
    4          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Opinion of the Court
    Cal Population by County for Jan. 2015, pp. 4–5 (Sept.
    2016) (identifying the required languages for Los Angeles
    County as English, Spanish, Armenian, Mandarin, Can-
    tonese, Korean, Vietnamese, Farsi, Tagalog, Russian,
    Cambodian, Other Chinese, and Arabic).
    The stated purpose of the FACT Act, including its li-
    censed notice requirement, is to “ensure that California
    residents make their personal reproductive health care
    decisions knowing their rights and the health care services
    available to them.” 2015 Cal. Legis. Serv. Ch. 700, §2
    (A. B. 775) (West) (Cal. Legis. Serv.). The Legislature
    posited that “thousands of women remain unaware of the
    public programs available to provide them with contracep-
    tion, health education and counseling, family planning,
    prenatal care, abortion, or delivery.” §1(b). Citing the
    “time sensitive” nature of pregnancy-related decisions,
    §1(c), the Legislature concluded that requiring licensed
    facilities to inform patients themselves would be “[t]he
    most effective” way to convey this information, §1(d).
    2
    The second notice requirement in the FACT Act applies
    to “unlicensed covered facilit[ies].” §123471(b). To fall
    under the definition of “unlicensed covered facility,” a
    facility must not be licensed by the State, not have a li-
    censed medical provider on staff or under contract, and
    have the “primary purpose” of “providing pregnancy-
    related services.” Ibid. An unlicensed covered facility
    also must satisfy at least two of the following four
    requirements:
    “(1) The facility offers obstetric ultrasounds, obstetric
    sonograms, or prenatal care to pregnant women.
    “(2) The facility offers pregnancy testing or pregnancy
    diagnosis.
    “(3) The facility advertises or solicits patrons with of-
    Cite as: 585 U. S. ____ (2018)           5
    Opinion of the Court
    fers to provide prenatal sonography, pregnancy tests,
    or pregnancy options counseling.
    “(4) The facility has staff or volunteers who collect
    health information from clients.” Ibid.
    Clinics operated by the United States and licensed primary
    care clinics enrolled in Medi-Cal and Family PACT are
    excluded. §123471(c).
    Unlicensed covered facilities must provide a government-
    drafted notice stating that “[t]his facility is not li-
    censed as a medical facility by the State of California and
    has no licensed medical provider who provides or directly
    supervises the provision of services.” Cal. Health & Safety
    Code Ann. §123472(b)(1). This notice must be provided on
    site and in all advertising materials. §§123472(b)(2), (3).
    Onsite, the notice must be posted “conspicuously” at the
    entrance of the facility and in at least one waiting area.
    §123472(b)(2). It must be “at least 8.5 inches by 11 inches
    and written in no less than 48-point type.” Ibid. In adver-
    tisements, the notice must be in the same size or larger
    font than the surrounding text, or otherwise set off in a
    way that draws attention to it. §123472(b)(3). Like the
    licensed notice, the unlicensed notice must be in English
    and any additional languages specified by state law.
    §123471(b). Its stated purpose is to ensure “that pregnant
    women in California know when they are getting medical
    care from licensed professionals.” Cal. Legis. Serv., §1(e).
    B
    After the Governor of California signed the FACT Act,
    petitioners—a licensed pregnancy center, an unlicensed
    pregnancy center, and an organization composed of crisis
    pregnancy centers—filed this suit. Petitioners alleged
    that the licensed and unlicensed notices abridge the free-
    dom of speech protected by the First Amendment. The
    District Court denied their motion for a preliminary
    6               NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Opinion of the Court
    injunction.
    The Court of Appeals for the Ninth Circuit affirmed.
    National Institute of Family and Life Advocates v. Harris,
    
    839 F. 3d 823
    , 845 (2016). After concluding that petition-
    ers’ challenge to the FACT Act was ripe,1 
    id., at 833
    , the
    Ninth Circuit held that petitioners could not show a like-
    lihood of success on the merits. It concluded that the
    licensed notice survives the “lower level of scrutiny” that
    applies to regulations of “professional speech.” 
    Id.,
     at 833–
    842. And it concluded that the unlicensed notice satisfies
    any level of scrutiny. See 
    id.,
     at 843–844.
    We granted certiorari to review the Ninth Circuit’s
    decision. 583 U. S. ___ (2017). We reverse with respect to
    both notice requirements.
    II
    We first address the licensed notice.2
    A
    The First Amendment, applicable to the States through
    the Fourteenth Amendment, prohibits laws that abridge
    the freedom of speech. When enforcing this prohibition,
    our precedents distinguish between content-based and
    content-neutral regulations of speech.        Content-based
    regulations “target speech based on its communicative
    content.” Reed v. Town of Gilbert, 576 U. S. ___, ___
    (2015) (slip op., at 6). As a general matter, such laws “are
    presumptively unconstitutional and may be justified only
    if the government proves that they are narrowly tailored
    to serve compelling state interests.” 
    Ibid.
     This stringent
    standard reflects the fundamental principle that govern-
    ——————
    1 Weagree with the Ninth Circuit’s ripeness determination.
    2 Petitioners
    raise serious concerns that both the licensed and unli-
    censed notices discriminate based on viewpoint. Because the notices
    are unconstitutional either way, as explained below, we need not reach
    that issue.
    Cite as: 585 U. S. ____ (2018)            7
    Opinion of the Court
    ments have “ ‘no power to restrict expression because of its
    message, its ideas, its subject matter, or its content.’ ”
    
    Ibid.
     (quoting Police Dept. of Chicago v. Mosley, 
    408 U. S. 92
    , 95 (1972)).
    The licensed notice is a content-based regulation of
    speech. By compelling individuals to speak a particular
    message, such notices “alte[r] the content of [their]
    speech.” Riley v. National Federation of Blind of N. C.,
    Inc., 
    487 U. S. 781
    , 795 (1988); accord, Turner Broadcast-
    ing System, Inc. v. FCC, 
    512 U. S. 622
    , 642 (1994); Miami
    Herald Publishing Co. v. Tornillo, 
    418 U. S. 241
    , 256
    (1974). Here, for example, licensed clinics must provide a
    government-drafted script about the availability of state-
    sponsored services, as well as contact information for how
    to obtain them. One of those services is abortion—the
    very practice that petitioners are devoted to opposing. By
    requiring petitioners to inform women how they can ob-
    tain state-subsidized abortions—at the same time peti-
    tioners try to dissuade women from choosing that option—
    the licensed notice plainly “alters the content” of petition-
    ers’ speech. Riley, supra, at 795.
    B
    Although the licensed notice is content based, the Ninth
    Circuit did not apply strict scrutiny because it concluded
    that the notice regulates “professional speech.” 839 F. 3d,
    at 839. Some Courts of Appeals have recognized “profes-
    sional speech” as a separate category of speech that is
    subject to different rules. See, e.g., King v. Governors of
    New Jersey, 
    767 F. 3d 216
    , 232 (CA3 2014); Pickup v.
    Brown, 
    740 F. 3d 1208
    , 1227–1229 (CA9 2014); Moore-
    King v. County of Chesterfield, 
    708 F. 3d 560
    , 568–570
    (CA4 2014). These courts define “professionals” as indi-
    viduals who provide personalized services to clients and
    who are subject to “a generally applicable licensing and
    regulatory regime.” Id., at 569; see also, King, supra, at
    8           NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Opinion of the Court
    232; Pickup, supra, at 1230. “Professional speech” is then
    defined as any speech by these individuals that is based on
    “[their] expert knowledge and judgment,” King, supra, at
    232, or that is “within the confines of [the] professional
    relationship,” Pickup, supra, at 1228. So defined, these
    courts except professional speech from the rule that content-
    based regulations of speech are subject to strict scru-
    tiny. See King, supra, at 232; Pickup, supra, at 1053–
    1056; Moore-King, supra, at 569.
    But this Court has not recognized “professional speech”
    as a separate category of speech. Speech is not unpro-
    tected merely because it is uttered by “professionals.” This
    Court has “been reluctant to mark off new categories of
    speech for diminished constitutional protection.” Denver
    Area Ed. Telecommunications Consortium, Inc. v. FCC,
    
    518 U. S. 727
    , 804 (1996) (KENNEDY, J., concurring in
    part, concurring in judgment in part, and dissenting in
    part). And it has been especially reluctant to “exemp[t] a
    category of speech from the normal prohibition on content-
    based restrictions.” United States v. Alvarez, 
    567 U. S. 709
    , 722 (2012) (plurality opinion). This Court’s prece-
    dents do not permit governments to impose content-based
    restrictions on speech without “ ‘persuasive evidence . . . of
    a long (if heretofore unrecognized) tradition’ ” to that
    effect. 
    Ibid.
     (quoting Brown v. Entertainment Merchants
    Assn., 
    564 U. S. 786
    , 792 (2011)).
    This Court’s precedents do not recognize such a tradi-
    tion for a category called “professional speech.” This Court
    has afforded less protection for professional speech in two
    circumstances—neither of which turned on the fact that
    professionals were speaking. First, our precedents have
    applied more deferential review to some laws that require
    professionals to disclose factual, noncontroversial infor-
    mation in their “commercial speech.” See, e.g., Zauderer v.
    Office of Disciplinary Counsel of Supreme Court of Ohio,
    
    471 U. S. 626
    , 651 (1985); Milavetz, Gallop & Milavetz,
    Cite as: 585 U. S. ____ (2018)             9
    Opinion of the Court
    P. A. v. United States, 
    559 U. S. 229
    , 250 (2010); Ohralik
    v. Ohio State Bar Assn., 
    436 U. S. 447
    , 455–456 (1978).
    Second, under our precedents, States may regulate profes-
    sional conduct, even though that conduct incidentally
    involves speech. See, e.g., 
    id., at 456
    ; Planned Parenthood
    of Southeastern Pa. v. Casey, 
    505 U. S. 833
    , 884 (1992)
    (opinion of O’Connor, KENNEDY, and Souter, JJ.). But
    neither line of precedents is implicated here.
    1
    This Court’s precedents have applied a lower level of
    scrutiny to laws that compel disclosures in certain con-
    texts. In Zauderer, for example, this Court upheld a rule
    requiring lawyers who advertised their services on a
    contingency-fee basis to disclose that clients might be re-
    quired to pay some fees and costs. 
    471 U. S., at
    650–653.
    Noting that the disclosure requirement governed only
    “commercial advertising” and required the disclosure of
    “purely factual and uncontroversial information about the
    terms under which . . . services will be available,” the
    Court explained that such requirements should be upheld
    unless they are “unjustified or unduly burdensome.” 
    Id., at 651
    .
    The Zauderer standard does not apply here. Most obvi-
    ously, the licensed notice is not limited to “purely factual
    and uncontroversial information about the terms under
    which . . . services will be available.” 
    471 U. S., at 651
    ; see
    also Hurley v. Irish-American Gay, Lesbian and Bisexual
    Group of Boston, Inc., 
    515 U. S. 557
    , 573 (1995) (explain-
    ing that Zauderer does not apply outside of these circum-
    stances). The notice in no way relates to the services that
    licensed clinics provide. Instead, it requires these clinics
    to disclose information about state-sponsored services—
    including abortion, anything but an “uncontroversial”
    topic. Accordingly, Zauderer has no application here.
    10          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Opinion of the Court
    2
    In addition to disclosure requirements under Zauderer,
    this Court has upheld regulations of professional conduct
    that incidentally burden speech. “[T]he First Amendment
    does not prevent restrictions directed at commerce or
    conduct from imposing incidental burdens on speech,”
    Sorrell v. IMS Health Inc., 
    564 U. S. 552
    , 567 (2011), and
    professionals are no exception to this rule, see Ohralik,
    
    supra, at 456
    . Longstanding torts for professional mal-
    practice, for example, “fall within the traditional purview
    of state regulation of professional conduct.” NAACP v.
    Button, 
    371 U. S. 415
    , 438 (1963); but cf. 
    id., at 439
     (“[A]
    State may not, under the guise of prohibiting professional
    misconduct, ignore constitutional rights”). While drawing
    the line between speech and conduct can be difficult, this
    Court’s precedents have long drawn it, see, e.g., Sorrell,
    
    supra, at 567
    ; Giboney v. Empire Storage & Ice Co., 
    336 U. S. 490
    , 502 (1949), and the line is “ ‘long familiar to the
    bar,’ ” United States v. Stevens, 
    559 U. S. 460
    , 468 (2010)
    (quoting Simon & Schuster, Inc. v. Members of N. Y State
    Crime Victims Bd., 
    502 U. S. 105
    , 127 (1991) (KENNEDY,
    J., concurring in judgment)).
    In Planned Parenthood of Southeastern Pa. v. Casey, for
    example, this Court upheld a law requiring physicians to
    obtain informed consent before they could perform an
    abortion. 
    505 U. S., at 884
     (joint opinion of O’Connor,
    KENNEDY, and Souter, JJ.). Pennsylvania law required
    physicians to inform their patients of “the nature of the
    procedure, the health risks of the abortion and childbirth,
    and the ‘probable gestational age of the unborn child.’ ”
    
    Id., at 881
    . The law also required physicians to inform
    patients of the availability of printed materials from the
    State, which provided information about the child and
    various forms of assistance. 
    Ibid.
    The joint opinion in Casey rejected a free-speech chal-
    lenge to this informed-consent requirement. 
    Id., at 884
    . It
    Cite as: 585 U. S. ____ (2018)          11
    Opinion of the Court
    described the Pennsylvania law as “a requirement that a
    doctor give a woman certain information as part of obtain-
    ing her consent to an abortion,” which “for constitutional
    purposes, [was] no different from a requirement that a
    doctor give certain specific information about any medical
    procedure.” 
    Ibid.
     The joint opinion explained that the law
    regulated speech only “as part of the practice of medicine,
    subject to reasonable licensing and regulation by the
    State.” 
    Ibid.
     (emphasis added). Indeed, the requirement
    that a doctor obtain informed consent to perform an opera-
    tion is “firmly entrenched in American tort law.” Cruzan
    v. Director, Mo. Dept. of Health, 
    497 U. S. 261
    , 269 (1990);
    see, e.g., Schloendorff v. Society of N. Y. Hospital, 
    211 N. Y. 125
    , 129–130, 
    105 N. E. 92
    , 93 (1914) (Cardozo, J.)
    (explaining that “a surgeon who performs an operation
    without his patient’s consent commits an assault”).
    The licensed notice at issue here is not an informed-
    consent requirement or any other regulation of professional
    conduct. The notice does not facilitate informed consent to
    a medical procedure. In fact, it is not tied to a procedure
    at all. It applies to all interactions between a covered
    facility and its clients, regardless of whether a medical
    procedure is ever sought, offered, or performed. If a cov-
    ered facility does provide medical procedures, the notice
    provides no information about the risks or benefits of
    those procedures. Tellingly, many facilities that provide
    the exact same services as covered facilities—such as
    general practice clinics, see §123471(a)—are not required
    to provide the licensed notice. The licensed notice regu-
    lates speech as speech.
    3
    Outside of the two contexts discussed above—
    disclosures under Zauderer and professional conduct—this
    Court’s precedents have long protected the First Amend-
    ment rights of professionals. For example, this Court has
    12          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Opinion of the Court
    applied strict scrutiny to content-based laws that regulate
    the noncommercial speech of lawyers, see Reed, 576 U. S.,
    at ___ (slip op., at 10) (discussing Button, 
    supra, at 438
    );
    In re Primus, 
    436 U. S. 412
    , 432 (1978); professional fund-
    raisers, see Riley, 
    487 U. S., at 798
    ; and organizations that
    provided specialized advice about international law, see
    Holder v. Humanitarian Law Project, 
    561 U. S. 1
    , 27–28
    (2010). And the Court emphasized that the lawyer’s
    statements in Zauderer would have been “fully protected”
    if they were made in a context other than advertising. 
    471 U. S., at 637, n. 7
    . Moreover, this Court has stressed the
    danger of content-based regulations “in the fields of medi-
    cine and public health, where information can save lives.”
    Sorrell, 
    supra, at 566
    .
    The dangers associated with content-based regulations
    of speech are also present in the context of professional
    speech. As with other kinds of speech, regulating the
    content of professionals’ speech “pose[s] the inherent risk
    that the Government seeks not to advance a legitimate
    regulatory goal, but to suppress unpopular ideas or infor-
    mation.” Turner Broadcasting, 512 U. S., at 641. Take
    medicine, for example. “Doctors help patients make deeply
    personal decisions, and their candor is crucial.” Woll-
    schlaeger v. Governor of Florida, 
    848 F. 3d 1293
    , 1328
    (CA11 2017) (en banc) (W. Pryor, J. concurring).
    Throughout history, governments have “manipulat[ed] the
    content of doctor-patient discourse” to increase state power
    and suppress minorities:
    “For example, during the Cultural Revolution, Chi-
    nese physicians were dispatched to the countryside to
    convince peasants to use contraception. In the 1930s,
    the Soviet government expedited completion of a con-
    struction project on the Siberian railroad by ordering
    doctors to both reject requests for medical leave from
    work and conceal this government order from their
    Cite as: 585 U. S. ____ (2018)            13
    Opinion of the Court
    patients. In Nazi Germany, the Third Reich system-
    atically violated the separation between state ideology
    and medical discourse. German physicians were
    taught that they owed a higher duty to the ‘health of
    the Volk’ than to the health of individual patients.
    Recently, Nicolae Ceausescu’s strategy to increase the
    Romanian birth rate included prohibitions against
    giving advice to patients about the use of birth control
    devices and disseminating information about the use
    of condoms as a means of preventing the transmission
    of AIDS.” Berg, Toward a First Amendment Theory of
    Doctor-Patient Discourse and the Right To Receive
    Unbiased Medical Advice, 74 B. U. L. Rev. 201, 201–
    202 (1994) (footnotes omitted).
    Further, when the government polices the content of
    professional speech, it can fail to “ ‘preserve an uninhibited
    marketplace of ideas in which truth will ultimately pre-
    vail.’ ” McCullen v. Coakley, 573 U. S. ___, ___–___ (2014)
    (slip op., at 8–9). Professionals might have a host of good-
    faith disagreements, both with each other and with the
    government, on many topics in their respective fields.
    Doctors and nurses might disagree about the ethics of
    assisted suicide or the benefits of medical marijuana;
    lawyers and marriage counselors might disagree about the
    prudence of prenuptial agreements or the wisdom of di-
    vorce; bankers and accountants might disagree about the
    amount of money that should be devoted to savings or the
    benefits of tax reform. “[T]he best test of truth is the
    power of the thought to get itself accepted in the competi-
    tion of the market,” Abrams v. United States, 
    250 U. S. 616
    , 630 (1919) (Holmes, J., dissenting), and the people
    lose when the government is the one deciding which ideas
    should prevail.
    “Professional speech” is also a difficult category to define
    with precision. See Entertainment Merchants Assn., 564
    14          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Opinion of the Court
    U. S., at 791. As defined by the courts of appeals, the
    professional-speech doctrine would cover a wide array of
    individuals—doctors, lawyers, nurses, physical therapists,
    truck drivers, bartenders, barbers, and many others. See
    Smolla, Professional Speech and the First Amendment,
    
    119 W. Va. L. Rev. 67
    , 68 (2016). One court of appeals has
    even applied it to fortune tellers. See Moore-King, 708
    F. 3d, at 569. All that is required to make something a
    “profession,” according to these courts, is that it involves
    personalized services and requires a professional license
    from the State. But that gives the States unfettered power
    to reduce a group’s First Amendment rights by simply
    imposing a licensing requirement. States cannot choose
    the protection that speech receives under the First
    Amendment, as that would give them a powerful tool to
    impose “invidious discrimination of disfavored subjects.”
    Cincinnati v. Discovery Network, Inc., 
    507 U. S. 410
    , 423–
    424, n. 19 (1993); see also Riley, 
    487 U. S., at 796
     (“[S]tate
    labels cannot be dispositive of [the] degree of First
    Amendment protection” (citing Bigelow v. Virginia, 
    421 U. S. 809
    , 826 (1975)).
    C
    In sum, neither California nor the Ninth Circuit has
    identified a persuasive reason for treating professional
    speech as a unique category that is exempt from ordinary
    First Amendment principles. We do not foreclose the
    possibility that some such reason exists. We need not do
    so because the licensed notice cannot survive even inter-
    mediate scrutiny. California asserts a single interest to
    justify the licensed notice: providing low-income women
    with information about state-sponsored services. Assum-
    ing that this is a substantial state interest, the licensed
    notice is not sufficiently drawn to achieve it.
    If California’s goal is to educate low-income women
    about the services it provides, then the licensed notice is
    Cite as: 585 U. S. ____ (2018)          15
    Opinion of the Court
    “wildly underinclusive.” Entertainment Merchants Assn.,
    supra, at 802. The notice applies only to clinics that have
    a “primary purpose” of “providing family planning or
    pregnancy-related services” and that provide two of six
    categories of specific services. §123471(a). Other clinics
    that have another primary purpose, or that provide only
    one category of those services, also serve low-income
    women and could educate them about the State’s services.
    According to the legislative record, California has “nearly
    1,000 community clinics”—including “federally designated
    community health centers, migrant health centers, rural
    health centers, and frontier health centers”—that “serv[e]
    more than 5.6 million patients . . . annually through over
    17 million patient encounters.” App. 58. But most of
    those clinics are excluded from the licensed notice re-
    quirement without explanation. Such “[u]nderinclusive-
    ness raises serious doubts about whether the government
    is in fact pursuing the interest it invokes, rather than
    disfavoring a particular speaker or viewpoint.” Enter-
    tainment Merchants Assn., 
    564 U. S., at 802
    .
    The FACT Act also excludes, without explanation, fed-
    eral clinics and Family PACT providers from the licensed-
    notice requirement. California notes that those clinics can
    enroll women in California’s programs themselves, but
    California’s stated interest is informing women that these
    services exist in the first place. California has identified
    no evidence that the exempted clinics are more likely to
    provide this information than the covered clinics. In fact,
    the exempted clinics have long been able to enroll women
    in California’s programs, but the FACT Act was premised
    on the notion that “thousands of women remain unaware
    of [them].” Cal. Legis. Serv., §1(b). If the goal is to max-
    imize women’s awareness of these programs, then it would
    seem that California would ensure that the places that can
    immediately enroll women also provide this information.
    The FACT Act’s exemption for these clinics, which serve
    16          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Opinion of the Court
    many women who are pregnant or could become pregnant
    in the future, demonstrates the disconnect between its
    stated purpose and its actual scope. Yet “[p]recision . . .
    must be the touchstone” when it comes to regulations of
    speech, which “so closely touc[h] our most precious free-
    doms.” Button, 
    371 U. S., at 438
    .
    Further, California could inform low-income women
    about its services “without burdening a speaker with
    unwanted speech.” Riley, 
    487 U. S., at 800
    . Most obvi-
    ously, it could inform the women itself with a public-
    information campaign. See 
    ibid.
     (concluding that a com-
    pelled disclosure was unconstitutional because the
    government could “itself publish . . . the disclosure”). Califor-
    nia could even post the information on public property
    near crisis pregnancy centers. California argues that it
    has already tried an advertising campaign, and that many
    women who are eligible for publicly-funded healthcare
    have not enrolled. But California has identified no evi-
    dence to that effect. And regardless, a “tepid response”
    does not prove that an advertising campaign is not a
    sufficient alternative. United States v. Playboy Enter-
    tainment Group, Inc., 
    529 U. S. 803
    , 816 (2000). Here, for
    example, individuals might not have enrolled in Califor-
    nia’s services because they do not want them, or because
    California spent insufficient resources on the advertising
    campaign. Either way, California cannot co-opt the li-
    censed facilities to deliver its message for it. “[T]he First
    Amendment does not permit the State to sacrifice speech
    for efficiency.” Riley, supra, at 795; accord, Arizona Free
    Enterprise Club’s Freedom Club PAC v. Bennett, 
    564 U. S. 721
    , 747 (2011).
    In short, petitioners are likely to succeed on the merits
    of their challenge to the licensed notice. Contrary to the
    suggestion in the dissent, post, at 3–4 (opinion of BREYER,
    J.), we do not question the legality of health and safety
    warnings long considered permissible, or purely factual
    Cite as: 585 U. S. ____ (2018)                  17
    Opinion of the Court
    and uncontroversial           disclosures       about    commercial
    products.
    III
    We next address the unlicensed notice. The parties
    dispute whether the unlicensed notice is subject to defer-
    ential review under Zauderer.3 We need not decide
    whether the Zauderer standard applies to the unlicensed
    notice. Even under Zauderer, a disclosure requirement
    cannot be “unjustified or unduly burdensome.” 
    471 U. S., at 651
    . Our precedents require disclosures to remedy a
    harm that is “potentially real not purely hypothetical,”
    Ibanez v. Florida Dept. of Business and Professional Regu-
    lation, Bd. of Accountancy, 
    512 U. S. 136
    , 146 (1994), and
    to extend “no broader than reasonably necessary,” In re R.
    M. J., 
    455 U. S. 191
    , 203 (1982); accord, Virginia Bd. of
    Pharmacy v. Virginia Citizens Consumer Council, Inc., 
    425 U. S. 748
    , 772, n. 24 (1976); Bates v. State Bar of Ariz., 
    433 U. S. 350
    , 384 (1977); cf. Zauderer, 
    471 U. S., at
    649 (re-
    jecting “broad prophylactic rules” in this area). Otherwise,
    they risk “chilling” protected speech.” 
    Id., at 651
    . Im-
    portantly, California has the burden to prove that the
    unlicensed notice is neither unjustified nor unduly bur-
    densome. See Ibanez, 
    512 U. S., at 146
    . It has not met its
    burden.
    We need not decide what type of state interest is suffi-
    cient to sustain a disclosure requirement like the unli-
    censed notice. California has not demonstrated any justi-
    fication for the unlicensed notice that is more than “purely
    hypothetical.” 
    Ibid.
     The only justification that the Cali-
    fornia Legislature put forward was ensuring that “preg-
    nant women in California know when they are getting
    ——————
    3 Other than a conclusory assertion that the unlicensed notice satis-
    fies any standard of review, see Brief for Respondents 19, California
    does not explain how the unlicensed notice could satisfy any standard
    other than Zauderer.
    18           NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Opinion of the Court
    medical care from licensed professionals.” 2015 Cal. Legis.
    Serv., §1(e). At oral argument, however, California denied
    that the justification for the FACT Act was that women
    “go into [crisis pregnancy centers] and they don’t realize
    what they are.” See Tr. of Oral Arg. at 44–45. Indeed,
    California points to nothing suggesting that pregnant
    women do not already know that the covered facilities are
    staffed by unlicensed medical professionals. The services
    that trigger the unlicensed notice—such as having “volun-
    teers who collect health information from clients,” “adver-
    tis[ing] . . . pregnancy options counseling,” and offering
    over-the-counter “pregnancy testing,” §123471(b)—do not
    require a medical license. And California already makes it
    a crime for individuals without a medical license to prac-
    tice medicine. See Cal. Bus. & Prof. Code Ann. §2052. At
    this preliminary stage of the litigation, we agree that
    petitioners are likely to prevail on the question whether
    California has proved a justification for the unlicensed
    notice.4
    Even if California had presented a nonhypothetical
    justification for the unlicensed notice, the FACT Act unduly
    burdens protected speech. The unlicensed notice imposes
    a government-scripted, speaker-based disclosure require-
    ment that is wholly disconnected from California’s infor-
    mational interest. It requires covered facilities to post
    California’s precise notice, no matter what the facilities
    say on site or in their advertisements. And it covers a
    curiously narrow subset of speakers. While the licensed
    notice applies to facilities that provide “family planning”
    services and “contraception or contraceptive methods,”
    §123471(a), the California Legislature dropped these
    triggering conditions for the unlicensed notice. The unli-
    ——————
    4 Nothing in our opinion should be read to foreclose the possibility
    that California will gather enough evidence in later stages of this
    litigation.
    Cite as: 585 U. S. ____ (2018)           19
    Opinion of the Court
    censed notice applies only to facilities that primarily
    provide “pregnancy-related” services. §123471(b). Thus, a
    facility that advertises and provides pregnancy tests is
    covered by the unlicensed notice, but a facility across the
    street that advertises and provides nonprescription con-
    traceptives is excluded—even though the latter is no less
    likely to make women think it is licensed. This Court’s
    precedents are deeply skeptical of laws that “distinguis[h]
    among different speakers, allowing speech by some but not
    others.” Citizens United v. Federal Election Comm’n, 
    558 U. S. 310
    , 340 (2010). Speaker-based laws run the risk
    that “the State has left unburdened those speakers whose
    messages are in accord with its own views.” Sorrell, 
    564 U. S., at 580
    .
    The application of the unlicensed notice to advertise-
    ments demonstrates just how burdensome it is. The notice
    applies to all “print and digital advertising materials” by
    an unlicensed covered facility. §123472(b). These materi-
    als must include a government-drafted statement that
    “[t]his facility is not licensed as a medical facility by the
    State of California and has no licensed medical provider
    who provides or directly supervises the provision of ser-
    vices.” §123472(b)(1). An unlicensed facility must call
    attention to the notice, instead of its own message, by
    some method such as larger text or contrasting type or
    color. See §§123472(b)(2)–(3). This scripted language
    must be posted in English and as many other languages as
    California chooses to require. As California conceded at
    oral argument, a billboard for an unlicensed facility that
    says “Choose Life” would have to surround that two-word
    statement with a 29-word statement from the government,
    in as many as 13 different languages. In this way, the
    unlicensed notice drowns out the facility’s own message.
    More likely, the “detail required” by the unlicensed notice
    “effectively rules out” the possibility of having such a
    billboard in the first place. Ibanez, supra, at 146.
    20         NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    Opinion of the Court
    For all these reasons, the unlicensed notice does not
    satisfy Zauderer, assuming that standard applies. Cali-
    fornia has offered no justification that the notice plausibly
    furthers. It targets speakers, not speech, and imposes an
    unduly burdensome disclosure requirement that will chill
    their protected speech. Taking all these circumstances
    together, we conclude that the unlicensed notice is unjusti-
    fied and unduly burdensome under Zauderer. We express
    no view on the legality of a similar disclosure requirement
    that is better supported or less burdensome.
    IV
    We hold that petitioners are likely to succeed on the
    merits of their claim that the FACT Act violates the First
    Amendment. We reverse the judgment of the Court of
    Appeals and remand the case for further proceedings
    consistent with this opinion.
    It is so ordered.
    Cite as: 585 U. S. ____ (2018)             1
    KENNEDY, J., concurring
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 16–1140
    _________________
    NATIONAL INSTITUTE OF FAMILY AND LIFE
    ADVOCATES, DBA NIFLA, ET AL., PETITIONERS v.
    XAVIER BECERRA, ATTORNEY GENERAL OF
    CALIFORNIA, ET AL.
    ON WRIT OF CERTIORARI TO THE UNITED STATES COURT OF
    APPEALS FOR THE NINTH CIRCUIT
    [June 26, 2018]
    JUSTICE KENNEDY, with whom THE CHIEF JUSTICE,
    JUSTICE ALITO, and JUSTICE GORSUCH join, concurring.
    I join the Court’s opinion in all respects.
    This separate writing seeks to underscore that the
    apparent viewpoint discrimination here is a matter of
    serious constitutional concern. See ante, at 6, n. 2. The
    Court, in my view, is correct not to reach this question. It
    was not sufficiently developed, and the rationale for the
    Court’s decision today suffices to resolve the case. And
    had the Court’s analysis been confined to viewpoint dis-
    crimination, some legislators might have inferred that if
    the law were reenacted with a broader base and broader
    coverage it then would be upheld.
    It does appear that viewpoint discrimination is inherent
    in the design and structure of this Act. This law is a
    paradigmatic example of the serious threat presented
    when government seeks to impose its own message in the
    place of individual speech, thought, and expression. For
    here the State requires primarily pro-life pregnancy cen-
    ters to promote the State’s own preferred message adver-
    tising abortions. This compels individuals to contradict
    their most deeply held beliefs, beliefs grounded in basic
    philosophical, ethical, or religious precepts, or all of these.
    2           NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    KENNEDY, J., concurring
    And the history of the Act’s passage and its underinclusive
    application suggest a real possibility that these individu-
    als were targeted because of their beliefs.
    The California Legislature included in its official history
    the congratulatory statement that the Act was part of
    California’s legacy of “forward thinking.” App. 38–39. But
    it is not forward thinking to force individuals to “be an
    instrument for fostering public adherence to an ideological
    point of view [they] fin[d] unacceptable.” Wooley v.
    Maynard, 
    430 U. S. 705
    , 715 (1977). It is forward think-
    ing to begin by reading the First Amendment as ratified in
    1791; to understand the history of authoritarian govern-
    ment as the Founders then knew it; to confirm that history
    since then shows how relentless authoritarian regimes
    are in their attempts to stifle free speech; and to carry
    those lessons onward as we seek to preserve and teach the
    necessity of freedom of speech for the generations to come.
    Governments must not be allowed to force persons to
    express a message contrary to their deepest convictions.
    Freedom of speech secures freedom of thought and belief.
    This law imperils those liberties.
    Cite as: 585 U. S. ____ (2018)            1
    BREYER, J., dissenting
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 16–1140
    _________________
    NATIONAL INSTITUTE OF FAMILY AND LIFE
    ADVOCATES, DBA NIFLA, ET AL., PETITIONERS v.
    XAVIER BECERRA, ATTORNEY GENERAL OF
    CALIFORNIA, ET AL.
    ON WRIT OF CERTIORARI TO THE UNITED STATES COURT OF
    APPEALS FOR THE NINTH CIRCUIT
    [June 26, 2018]
    JUSTICE BREYER, with whom JUSTICE GINSBURG,
    JUSTICE SOTOMAYOR, and JUSTICE KAGAN join, dissenting.
    The petitioners ask us to consider whether two sections
    of a California statute violate the First Amendment. The
    first section requires licensed medical facilities (that pro-
    vide women with assistance involving pregnancy or family
    planning) to tell those women where they might obtain
    help, including financial help, with comprehensive family
    planning services, prenatal care, and abortion. The second
    requires unlicensed facilities offering somewhat similar
    services to make clear that they are unlicensed. In my
    view both statutory sections are likely constitutional, and
    I dissent from the Court’s contrary conclusions.
    I
    The first statutory section applies to licensed medical
    facilities dealing with pregnancy and which also provide
    specific services such as prenatal care, contraception
    counseling, pregnancy diagnosis, or abortion-related ser-
    vices. Cal. Health & Safety Code Ann. §§123471(a), 1204,
    1206(h) (West 2018) (covering “primary care clinics” that
    serve low-income women); Cal. Code Regs., tit. 22, §75026
    (2018) (“primary care clinics” are medical facilities that
    2          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    provide “services for the care and treatment of patients for
    whom the clinic accepts responsibility” with the “direction
    or supervision” of each “service” undertaken “by a person
    licensed, certified or registered to provide such service”).
    The statute requires these facilities to post a notice in
    their waiting rooms telling their patients:
    “California has public programs that provide immedi-
    ate free or low-cost access to comprehensive family
    planning services (including all FDA-approved meth-
    ods of contraception), prenatal care, and abortion for
    eligible women. To determine whether you qualify,
    contact the county social services office at [insert the
    telephone number].” §123472(a)(1).
    The petitioners here, a group of covered medical facili-
    ties that object to abortion for religious reasons, brought
    this case seeking an injunction against enforcement of the
    California Reproductive Freedom, Accountability, Com-
    prehensive Care, and Transparency Act on the ground
    that it violates the First Amendment on its face. The
    District Court denied a preliminary injunction, and the
    Court of Appeals affirmed. The majority now reverses the
    Court of Appeals on the ground that the petitioners have
    shown a likelihood of success on the merits, i.e., that the
    statute likely violates the petitioners’ free speech rights
    and is unconstitutional on its face.
    A
    Before turning to the specific law before us, I focus upon
    the general interpretation of the First Amendment that
    the majority says it applies. It applies heightened scru-
    tiny to the Act because the Act, in its view, is “content
    based.” Ante, at 6–7. “By compelling individuals to speak
    a particular message,” it adds, “such notices ‘alte[r] the
    content of [their] speech.’ ” Ante, at 7 (quoting Riley v.
    National Federation of Blind of N. C., Inc., 
    487 U. S. 781
    ,
    Cite as: 585 U. S. ____ (2018)            3
    BREYER, J., dissenting
    795 (1988)) (alteration in original). “As a general matter,”
    the majority concludes, such laws are “presumptively
    unconstitutional” and are subject to “stringent” review.
    Ante, at 6–7.
    The majority recognizes exceptions to this general rule:
    It excepts laws that “require professionals to disclose
    factual, noncontroversial information in their ‘commercial
    speech,’ ” provided that the disclosure “relates to the ser-
    vices that [the regulated entities] provide.” Ante, at 8–9.
    It also excepts laws that “regulate professional conduct”
    and only “incidentally burden speech.” Ante, at 9–10.
    This constitutional approach threatens to create serious
    problems. Because much, perhaps most, human behavior
    takes place through speech and because much, perhaps
    most, law regulates that speech in terms of its content, the
    majority’s approach at the least threatens considerable
    litigation over the constitutional validity of much, perhaps
    most, government regulation. Virtually every disclosure
    law could be considered “content based,” for virtually
    every disclosure law requires individuals “to speak a
    particular message.” See Reed v. Town of Gilbert, 576
    U. S. ___, ___ (2015) (BREYER, J., concurring in judgment)
    (slip op., at 3) (listing regulations that inevitably involve
    content discrimination, ranging from securities disclosures
    to signs at petting zoos). Thus, the majority’s view, if
    taken literally, could radically change prior law, perhaps
    placing much securities law or consumer protection law at
    constitutional risk, depending on how broadly its excep-
    tions are interpreted.
    Many ordinary disclosure laws would fall outside the
    majority’s exceptions for disclosures related to the profes-
    sional’s own services or conduct. These include numerous
    commonly found disclosure requirements relating to the
    medical profession.       See, e.g., Cal. Veh. Code Ann.
    §27363.5 (West 2014) (requiring hospitals to tell parents
    about child seat belts); Cal. Health & Safety Code Ann.
    4           NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    §123222.2 (requiring hospitals to ask incoming patients if
    they would like the facility to give their family information
    about patients’ rights and responsibilities); N. C. Gen. Stat.
    Ann. §131E–79.2 (2017) (requiring hospitals to tell par-
    ents of newborns about pertussis disease and the available
    vaccine). These also include numerous disclosure re-
    quirements found in other areas. See, e.g., N. Y. C. Rules
    & Regs., tit. 1, §27–01 (2018) (requiring signs by elevators
    showing stair locations); San Francisco Dept. of Health,
    Director’s Rules & Regs., Garbage and Refuse (July 8,
    2010) (requiring property owners to inform tenants about
    garbage disposal procedures).
    The majority, at the end of Part II of its opinion, per-
    haps recognizing this problem, adds a general disclaimer.
    It says that it does not “question the legality of health and
    safety warnings long considered permissible, or purely
    factual and uncontroversial disclosures about commercial
    products.” Ante, at 16–17. But this generally phrased
    disclaimer would seem more likely to invite litigation than
    to provide needed limitation and clarification. The major-
    ity, for example, does not explain why the Act here, which
    is justified in part by health and safety considerations,
    does not fall within its “health” category. Ante, at 14; see
    also Planned Parenthood of Southeastern Pa. v. Casey, 
    505 U. S. 833
    , 882–884 (1992) (joint opinion of O’Connor,
    KENNEDY, and Souter, JJ.) (reasoning that disclosures
    related to fetal development and childbirth are related to
    the health of a woman seeking an abortion). Nor does the
    majority opinion offer any reasoned basis that might help
    apply its disclaimer for distinguishing lawful from unlaw-
    ful disclosures. In the absence of a reasoned explanation of
    the disclaimer’s meaning and rationale, the disclaimer is
    unlikely to withdraw the invitation to litigation that the
    majority’s general broad “content-based” test issues. That
    test invites courts around the Nation to apply an unpre-
    dictable First Amendment to ordinary social and economic
    Cite as: 585 U. S. ____ (2018)            5
    BREYER, J., dissenting
    regulation, striking down disclosure laws that judges may
    disfavor, while upholding others, all without grounding
    their decisions in reasoned principle.
    Notably, the majority says nothing about limiting its
    language to the kind of instance where the Court has
    traditionally found the First Amendment wary of content-
    based laws, namely, in cases of viewpoint discrimination.
    “Content-based laws merit this protection because they
    present, albeit sometimes in a subtler form, the same
    dangers as laws that regulate speech based on viewpoint.”
    Reed, 576 U. S., at ___ (ALITO, J., concurring) (slip op., at
    1). Accordingly, “[l]imiting speech based on its ‘topic’ or
    ‘subject’ ” can favor “those who do not want to disturb the
    status quo.” 
    Ibid.
     But the mine run of disclosure re-
    quirements do nothing of that sort. They simply alert the
    public about child seat belt laws, the location of stairways,
    and the process to have their garbage collected, among
    other things.
    Precedent does not require a test such as the majority’s.
    Rather, in saying the Act is not a longstanding health and
    safety law, the Court substitutes its own approach—
    without a defining standard—for an approach that was
    reasonably clear. Historically, the Court has been wary of
    claims that regulation of business activity, particularly
    health-related activity, violates the Constitution. Ever
    since this Court departed from the approach it set forth in
    Lochner v. New York, 
    198 U. S. 45
     (1905), ordinary eco-
    nomic and social legislation has been thought to raise
    little constitutional concern. As Justice Brandeis wrote,
    typically this Court’s function in such cases “is only to
    determine the reasonableness of the Legislature’s belief in
    the existence of evils and in the effectiveness of the remedy
    provided.” New State Ice Co. v. Liebmann, 
    285 U. S. 262
    ,
    286–287 (1932) (dissenting opinion); see Williamson v. Lee
    Optical of Okla., Inc., 
    348 U. S. 483
    , 486–488 (1955)
    (adopting the approach of Justice Brandeis).
    6          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    The Court has taken this same respectful approach to
    economic and social legislation when a First Amendment
    claim like the claim present here is at issue. See, e.g.,
    Zauderer v. Office of Disciplinary Counsel of Supreme
    Court of Ohio, 
    471 U. S. 626
    , 651 (1985) (upholding rea-
    sonable disclosure requirements for attorneys); Milavetz,
    Gallop & Milavetz, P. A. v. United States, 
    559 U. S. 229
    ,
    252–253 (2010) (same); cf. Central Hudson Gas & Elec.
    Corp. v. Public Serv. Comm’n of N. Y., 
    447 U. S. 557
    , 563–
    564 (1980) (applying intermediate scrutiny to other re-
    strictions on commercial speech); In re R. M. J., 
    455 U. S. 191
    , 203 (1982) (no First Amendment protection for mis-
    leading or deceptive commercial speech). But see Sorrell
    v. IMS Health Inc., 
    564 U. S. 552
     (2011) (striking down
    regulation of pharmaceutical drug-related information).
    Even during the Lochner era, when this Court struck
    down numerous economic regulations concerning industry,
    this Court was careful to defer to state legislative judg-
    ments concerning the medical profession. The Court took
    the view that a State may condition the practice of medi-
    cine on any number of requirements, and physicians, in
    exchange for following those reasonable requirements,
    could receive a license to practice medicine from the State.
    Medical professionals do not, generally speaking, have a
    right to use the Constitution as a weapon allowing them
    rigorously to control the content of those reasonable condi-
    tions. See, e.g., Dent v. West Virginia, 
    129 U. S. 114
     (1889)
    (upholding medical licensing requirements); Hawker v.
    New York, 
    170 U. S. 189
     (1898) (same); Collins v. Texas,
    
    223 U. S. 288
    , 297–298 (1912) (recognizing the “right of
    the State to adopt a policy even upon medical matters
    concerning which there is difference of opinion and dis-
    pute”); Lambert v. Yellowley, 
    272 U. S. 581
    , 596 (1926)
    (“[T]here is no right to practice medicine which is not
    subordinate to the police power of the States”); Graves v.
    Minnesota, 
    272 U. S. 425
    , 429 (1926) (statutes “regulating
    Cite as: 585 U. S. ____ (2018)            7
    BREYER, J., dissenting
    the practice of medicine” involve “very different considera-
    tions” from those applicable to “trades [such as] locomotive
    engineers and barbers”); Semler v. Oregon Bd. of Dental
    Examiners, 
    294 U. S. 608
    , 612 (1935) (upholding state
    regulation of dentistry given the “vital interest of public
    health”). In the name of the First Amendment, the majority
    today treads into territory where the pre-New Deal, as well
    as the post-New Deal, Court refused to go.
    The Court, in justification, refers to widely accepted
    First Amendment goals, such as the need to protect the
    Nation from laws that “ ‘suppress unpopular ideas or
    information’ ” or inhibit the “ ‘marketplace of ideas in
    which truth will ultimately prevail.’ ” Ante, at 12–13; see
    New York Times Co. v. Sullivan, 
    376 U. S. 254
    , 269 (1964).
    The concurrence highlights similar First Amendment
    interests. Ante, at 2. I, too, value this role that the First
    Amendment plays—in an appropriate case. But here, the
    majority enunciates a general test that reaches far beyond
    the area where this Court has examined laws closely in
    the service of those goals. And, in suggesting that height-
    ened scrutiny applies to much economic and social legisla-
    tion, the majority pays those First Amendment goals a
    serious disservice through dilution. Using the First
    Amendment to strike down economic and social laws that
    legislatures long would have thought themselves free to
    enact will, for the American public, obscure, not clarify,
    the true value of protecting freedom of speech.
    B
    Still, what about this specific case? The disclosure at
    issue here concerns speech related to abortion. It involves
    health, differing moral values, and differing points of view.
    Thus, rather than set forth broad, new, First Amendment
    principles, I believe that we should focus more directly
    upon precedent more closely related to the case at hand.
    This Court has more than once considered disclosure laws
    8          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    relating to reproductive health. Though those rules or
    holdings have changed over time, they should govern our
    disposition of this case.
    I begin with Akron v. Akron Center for Reproductive
    Health, Inc., 
    462 U. S. 416
     (1983). In that case the Court
    considered a city ordinance requiring a doctor to tell a
    woman contemplating an abortion about the
    “status of her pregnancy, the development of her fe-
    tus, the date of possible viability, the physical and
    emotional complications that may result from an
    abortion, and the availability of agencies to provide
    her with assistance and information with respect to
    birth control, adoption, and childbirth[, and] . . . ‘the
    particular risks associated with her own pregnancy
    and the abortion technique to be employed.’ ” 
    Id., at 442
     (quoting Akron Codified Ordinances §1870.06(C)
    (1978)).
    The ordinance further required a doctor to tell such a
    woman that “ ‘the unborn child is a human life from the
    moment of conception.’ ” Akron, 
    supra, at 444
     (quoting
    Akron Codified Ordinances §1870.06(B)(3)).
    The plaintiffs claimed that this ordinance violated a
    woman’s constitutional right to obtain an abortion. And
    this Court agreed. The Court stated that laws providing
    for a woman’s “informed consent” to an abortion were
    normally valid, for they helped to protect a woman’s
    health. Akron, 
    462 U. S., at
    443–444. Still, the Court held
    that the law at issue went “beyond permissible limits”
    because “much of the information required [was] designed
    not to inform the woman’s consent but rather to persuade
    her to withhold it altogether.” 
    Id., at 444
    . In the Court’s
    view, the city had placed unreasonable “ ‘obstacles in the
    path of the doctor upon whom [the woman is] entitled to
    rely for advice in connection with her decision.’ ” 
    Id., at 445
     (quoting Whalen v. Roe, 
    429 U. S. 589
    , 604, n. 33
    Cite as: 585 U. S. ____ (2018)            9
    BREYER, J., dissenting
    (1977)) (alteration in original).
    Several years later, in Thornburgh v. American College
    of Obstetricians and Gynecologists, 
    476 U. S. 747
     (1986),
    the Court considered a Pennsylvania statute that “pre-
    scribe[d] in detail the method for securing ‘informed con-
    sent’ ” to an abortion. 
    Id., at 760
    . The statute required the
    doctor to tell the patient about health risks associated
    with abortion, possibly available benefits for prenatal care,
    childbirth, and neonatal care, and agencies offering alter-
    natives to abortion. 
    Id.,
     at 760–761. In particular it
    required the doctor to give the patient printed materials
    that, among other things, said:
    “ ‘ “There are many public and private agencies willing
    and able to help you to carry your child to term, and to
    assist you and your child after your child is born,
    whether you choose to keep your child or place her or
    him for adoption. The Commonwealth of Pennsylva-
    nia strongly urges you to contact them before making
    a final decision about abortion. The law requires that
    your physician or his agent give you the opportunity
    to call agencies like these before you undergo an abor-
    tion.” ’ ” 
    Id., at 761
     (quoting 
    18 Pa. Cons. Stat. §3208
    (a)(1) (1982)).
    The Court, as in Akron, held that the statute’s infor-
    mation requirements violated the Constitution. They
    were designed “ ‘not to inform the woman’s consent but
    rather to persuade her to withhold it altogether.’ ” Thorn-
    burgh, 
    supra, at 762
     (quoting Akron, 
    supra, at 444
    ). In
    the Court’s view, insistence on telling the patient about
    the availability of “medical assistance benefits” if she
    decided against an abortion was a “poorly disguised ele-
    men[t] of discouragement for the abortion decision,” and
    the law was the “antithesis of informed consent.” Thorn-
    burgh, supra, at 763–764.
    These cases, however, whatever support they may have
    10          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    given to the majority’s view, are no longer good law. In
    Planned Parenthood of Southeastern Pa. v. Casey, 
    505 U. S. 833
     (1992), the Court again considered a state law
    that required doctors to provide information to a woman
    deciding whether to proceed with an abortion. That law
    required the doctor to tell the woman about the nature of
    the abortion procedure, the health risks of abortion and of
    childbirth, the “ ‘probable gestational age of the unborn
    child,’ ” and the availability of printed materials describing
    the fetus, medical assistance for childbirth, potential child
    support, and the agencies that would provide adoption
    services (or other alternatives to abortion). 
    Id., at 881
    (joint opinion of O’Connor, KENNEDY, and Souter, JJ.)
    (quoting 
    18 Pa. Cons. Stat. §3205
     (1990)).
    This time a joint opinion of the Court, in judging whether
    the State could impose these informational requirements,
    asked whether doing so imposed an “undue burden” upon
    women seeking an abortion. Casey, 
    505 U. S., at
    882–883.
    It held that it did not. 
    Ibid.
     Hence the statute was consti-
    tutional. 
    Id., at 874
    . The joint opinion stated that the
    statutory requirements amounted to “reasonable meas-
    ure[s] to ensure an informed choice, one which might
    cause the woman to choose childbirth over abortion.” 
    Id., at 883
    . And, it “overruled” portions of the two cases,
    Akron and Thornburgh, that might indicate the contrary.
    
    Id., at 882
    .
    In respect to overruling the earlier cases, it wrote:
    “To the extent Akron I and Thornburgh find a consti-
    tutional violation when the government requires, as it
    does here, the giving of truthful, nonmisleading in-
    formation about the nature of the procedure, the at-
    tendant health risks and those of childbirth, and the
    ‘probable gestational age’ of the fetus, those cases go
    too far, are inconsistent with Roe’s acknowledgment of
    an important interest in potential life, and are over-
    Cite as: 585 U. S. ____ (2018)        11
    BREYER, J., dissenting
    ruled.” 
    Ibid.
    The joint opinion specifically discussed the First
    Amendment, the constitutional provision now directly
    before us. It concluded that the statute did not violate the
    First Amendment. It wrote:
    “All that is left of petitioners’ argument is an asserted
    First Amendment right of a physician not to provide
    information about the risks of abortion, and child-
    birth, in a manner mandated by the State. To be
    sure, the physician’s First Amendment rights not to
    speak are implicated, see Wooley v. Maynard, 
    430 U. S. 705
     (1977), but only as part of the practice of
    medicine, subject to reasonable licensing and regula-
    tion by the State, cf. Whalen v. Roe, 
    429 U. S. 589
    , 603
    (1977). We see no constitutional infirmity in the re-
    quirement that the physician provide the information
    mandated by the State here.” Casey, 
    505 U. S., at 884
    .
    Thus, the Court considered the State’s statutory re-
    quirements, including the requirement that the doctor
    must inform his patient about where she could learn how
    to have the newborn child adopted (if carried to term) and
    how she could find related financial assistance. 
    Id., at 881
    . To repeat the point, the Court then held that the
    State’s requirements did not violate either the Constitu-
    tion’s protection of free speech or its protection of a wom-
    an’s right to choose to have an abortion.
    C
    Taking Casey as controlling, the law’s demand for even-
    handedness requires a different answer than that perhaps
    suggested by Akron and Thornburgh. If a State can law-
    fully require a doctor to tell a woman seeking an abortion
    about adoption services, why should it not be able, as here,
    to require a medical counselor to tell a woman seeking
    12         NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    prenatal care or other reproductive healthcare about
    childbirth and abortion services? As the question sug-
    gests, there is no convincing reason to distinguish between
    information about adoption and information about abor-
    tion in this context. After all, the rule of law embodies
    evenhandedness, and “what is sauce for the goose is nor-
    mally sauce for the gander.” Heffernan v. City of Paterson,
    578 U. S. ___, ___ (2016) (slip op., at 6).
    1
    The majority tries to distinguish Casey as concerning a
    regulation of professional conduct that only incidentally
    burdened speech. Ante, at 10–11. Casey, in its view,
    applies only when obtaining “informed consent” to a medi-
    cal procedure is directly at issue.
    This distinction, however, lacks moral, practical, and
    legal force. The individuals at issue here are all medical
    personnel engaging in activities that directly affect a
    woman’s health—not significantly different from the
    doctors at issue in Casey. After all, the statute here ap-
    plies only to “primary care clinics,” which provide “services
    for the care and treatment of patients for whom the clinic
    accepts responsibility.” Cal. Code Regs., tit. 22, §75026(a);
    see Cal. Health & Safety Code Ann. §§123471(a), 1204,
    1206(h). And the persons responsible for patients at those
    clinics are all persons “licensed, certified or registered to
    provide” pregnancy-related medical services. Cal. Code
    Regs., tit. 22, §75026(c). The petitioners have not, either
    here or in the District Court, provided any example of a
    covered clinic that is not operated by licensed doctors or
    what the statute specifies are equivalent professionals.
    See, e.g., App. to Pet. for Cert. 92a (identifying two obste-
    trician/gynecologists, a radiologist, an anesthesiologist, a
    certified nurse midwife, a nurse practitioner, 10 nurses,
    and two registered diagnostic medical sonographers on
    staff).
    Cite as: 585 U. S. ____ (2018)            13
    BREYER, J., dissenting
    The Act requires these medical professionals to disclose
    information about the possibility of abortion (including
    potential financial help) that is as likely helpful to grant-
    ing “informed consent” as is information about the possi-
    bility of adoption and childbirth (including potential finan-
    cial help). That is why I find it impossible to drive any
    meaningful legal wedge between the law, as interpreted in
    Casey, and the law as it should be applied in this case. If
    the law in Casey regulated speech “only ‘as part of the
    practice of medicine,’ ” ante, at 11 (quoting Casey, supra, at
    884), so too here.
    The majority contends that the disclosure here is unre-
    lated to a “medical procedure,” unlike that in Casey, and
    so the State has no reason to inform a woman about alter-
    natives to childbirth (or, presumably, the health risks of
    childbirth). Ante, at 11. Really? No one doubts that
    choosing an abortion is a medical procedure that involves
    certain health risks. See Whole Woman’s Health v. Heller-
    stedt, 579 U. S. ___, ___ (2016) (slip op., at 30) (identifying
    the mortality rate in Texas as 1 in 120,000 to 144,000
    abortions). But the same is true of carrying a child to
    term and giving birth. That is why prenatal care often
    involves testing for anemia, infections, measles, chicken
    pox, genetic disorders, diabetes, pneumonia, urinary tract
    infections, preeclampsia, and hosts of other medical condi-
    tions. Childbirth itself, directly or through pain manage-
    ment, risks harms of various kinds, some connected with
    caesarean or surgery-related deliveries, some related to
    more ordinary methods of delivery. Indeed, nationwide
    “childbirth is 14 times more likely than abortion to result
    in” the woman’s death. Ibid. Health considerations do not
    favor disclosure of alternatives and risks associated with
    the latter but not those associated with the former.
    In any case, informed consent principles apply more
    broadly than only to discrete “medical procedures.” Pre-
    scription drug labels warn patients of risks even though
    14          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    taking prescription drugs may not be considered a “medi-
    cal procedure.” 
    21 CFR §201.56
     (2017). In California,
    clinics that screen for breast cancer must post a sign in
    their offices notifying patients that, if they are diagnosed
    with breast cancer, their doctor must provide “a written
    summary of alternative efficacious methods of treatment,”
    a notification that does not relate to the screening proce-
    dure at issue. Cal. Health & Safety Code Ann. §109277.
    If even these disclosures fall outside the majority’s
    cramped view of Casey and informed consent, it undoubt-
    edly would invalidate the many other disclosures that are
    routine in the medical context as well. Supra, at 3–4.
    The majority also finds it “[t]ellin[g]” that general prac-
    tice clinics—i.e., paid clinics—are not required to provide
    the licensed notice.      Ante, at 11.       But the lack-of-
    information problem that the statute seeks to ameliorate
    is a problem that the State explains is commonly found
    among low-income women. See Brief for State Respond-
    ents 5–6. That those with low income might lack the time
    to become fully informed and that this circumstance might
    prove disproportionately correlated with income is not
    intuitively surprising. Nor is it surprising that those with
    low income, whatever they choose in respect to pregnancy,
    might find information about financial assistance particu-
    larly useful. There is “nothing inherently suspect” about
    this distinction, McCullen v. Coakley, 573 U. S. ___, ___
    (2014) (slip op., at 15), which is not “based on the content
    of [the advocacy] each group offers,” Turner Broadcasting
    System, Inc. v. FCC, 
    512 U. S. 622
    , 658–659 (1994), but
    upon the patients the group generally serves and the
    needs of that population.
    2
    Separately, finding no First Amendment infirmity in the
    licensed notice is consistent with earlier Court rulings.
    For instance, in Zauderer we upheld a requirement that
    Cite as: 585 U. S. ____ (2018)           15
    BREYER, J., dissenting
    attorneys disclose in their advertisements that clients
    might be liable for significant litigation costs even if their
    lawsuits were unsuccessful. 
    471 U. S., at 650
    . We refused
    to apply heightened scrutiny, instead asking whether the
    disclosure requirements were “reasonably related to the
    State’s interest in preventing deception of consumers.”
    
    Id., at 651
    .
    The majority concludes that Zauderer does not apply
    because the disclosure “in no way relates to the services
    that licensed clinics provide.” Ante, at 9. But information
    about state resources for family planning, prenatal care,
    and abortion is related to the services that licensed clinics
    provide. These clinics provide counseling about contracep-
    tion (which is a family-planning service), ultrasounds or
    pregnancy testing (which is prenatal care), or abortion.
    Cal. Health & Safety Code Ann. §123471(a). The required
    disclosure is related to the clinic’s services because it
    provides information about state resources for the very
    same services. A patient who knows that she can receive
    free prenatal care from the State may well prefer to forgo
    the prenatal care offered at one of the clinics here. And for
    those interested in family planning and abortion services,
    information about such alternatives is relevant infor-
    mation to patients offered prenatal care, just as Casey
    considered information about adoption to be relevant to
    the abortion decision.
    Regardless, Zauderer is not so limited. Zauderer turned
    on the “material differences between disclosure require-
    ments and outright prohibitions on speech.” 
    471 U. S., at 650
    . A disclosure requirement does not prevent speakers
    “from conveying information to the public,” but “only
    require[s] them to provide somewhat more information
    than they might otherwise be inclined to present.” 
    Ibid.
    Where a State’s requirement to speak “purely factual and
    uncontroversial information” does not attempt “to ‘pre-
    scribe what shall be orthodox in politics, nationalism,
    16         NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    religion, or other matters of opinion or force citizens to
    confess by word or act their faith therein,’ ” it does not
    warrant heightened scrutiny. 
    Id., at 651
     (quoting West
    Virginia Bd. of Ed. v. Barnette, 
    319 U. S. 624
    , 642 (1943)).
    In Zauderer, the Court emphasized the reason that the
    First Amendment protects commercial speech at all: “the
    value to consumers of the information such speech pro-
    vides.” 
    471 U. S., at 651
    . For that reason, a professional’s
    “constitutionally protected interest in not providing any
    particular factual information in his advertising is mini-
    mal.” 
    Ibid.
     But this rationale is not in any way tied to
    advertisements about a professional’s own services. For
    instance, it applies equally to a law that requires doctors,
    when discharging a child under eight years of age, to
    “provide to and discuss with the parents . . . information
    on the current law requiring child passenger restraint
    systems, safety belts, and the transportation of children in
    rear seats.” Cal. Veh. Code Ann. §27363.5(a). Even
    though child seat belt laws do not directly relate to the
    doctor’s own services, telling parents about such laws does
    nothing to undermine the flow of factual information.
    Whether the context is advertising the professional’s own
    services or other commercial speech, a doctor’s First
    Amendment interest in not providing factual information
    to patients is the same: minimal, because his professional
    speech is protected precisely because of its informational
    value to patients. There is no reason to subject such laws
    to heightened scrutiny.
    Accordingly, the majority’s reliance on cases that pro-
    hibit rather than require speech is misplaced. Ante, at 12–
    14. I agree that “ ‘in the fields of medicine and public
    heath, . . . information can save lives,’ ” but the licensed
    disclosure serves that informational interest by requiring
    clinics to notify patients of the availability of state re-
    sources for family planning services, prenatal care, and
    abortion, which—unlike the majority’s examples of norma-
    Cite as: 585 U. S. ____ (2018)          17
    BREYER, J., dissenting
    tive statements, ante, at 13—is truthful and nonmislead-
    ing information. Abortion is a controversial topic and a
    source of normative debate, but the availability of state
    resources is not a normative statement or a fact of debat-
    able truth. The disclosure includes information about
    resources available should a woman seek to continue her
    pregnancy or terminate it, and it expresses no official
    preference for one choice over the other. Similarly, the
    majority highlights an interest that often underlies our
    decisions in respect to speech prohibitions—the market-
    place of ideas. But that marketplace is fostered, not hin-
    dered, by providing information to patients to enable them
    to make fully informed medical decisions in respect to
    their pregnancies.
    Of course, one might take the majority’s decision to
    mean that speech about abortion is special, that it involves
    in this case not only professional medical matters, but also
    views based on deeply held religious and moral beliefs
    about the nature of the practice. To that extent, arguably,
    the speech here is different from that at issue in Zauderer.
    But assuming that is so, the law’s insistence upon treating
    like cases alike should lead us to reject the petitioners’
    arguments that I have discussed. This insistence, the
    need for evenhandedness, should prove particularly
    weighty in a case involving abortion rights. That is be-
    cause Americans hold strong, and differing, views about
    the matter. Some Americans believe that abortion in-
    volves the death of a live and innocent human being.
    Others believe that the ability to choose an abortion is
    “central to personal dignity and autonomy,” Casey, 
    505 U. S., at 851
    , and note that the failure to allow women to
    choose an abortion involves the deaths of innocent women.
    We have previously noted that we cannot try to adjudicate
    who is right and who is wrong in this moral debate. But
    we can do our best to interpret American constitutional
    law so that it applies fairly within a Nation whose citizens
    18         NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    strongly hold these different points of view. That is one
    reason why it is particularly important to interpret the
    First Amendment so that it applies evenhandedly as
    between those who disagree so strongly. For this reason
    too a Constitution that allows States to insist that medical
    providers tell women about the possibility of adoption
    should also allow States similarly to insist that medical
    providers tell women about the possibility of abortion.
    D
    It is particularly unfortunate that the majority, through
    application of so broad and obscure a standard, see supra,
    at 2–7, declines to reach remaining arguments that the
    Act discriminates on the basis of viewpoint. Ante, at 6,
    n. 2. The petitioners argue that it unconstitutionally
    discriminates on the basis of viewpoint because it primar-
    ily covers facilities with supporters, organizers, and em-
    ployees who are likely to hold strong pro-life views. They
    contend that the statute does not cover facilities likely to
    hold neutral or pro-choice views, because it exempts facili-
    ties that enroll patients in publicly funded programs that
    include abortion. In doing so, they say, the statute unnec-
    essarily imposes a disproportionate burden upon facilities
    with pro-life views, the very facilities most likely to find
    the statute’s references to abortion morally abhorrent.
    Brief for Petitioners 31–37.
    The problem with this argument lies in the record.
    Numerous amicus briefs advance the argument. See, e.g.,
    Brief for Scharpen Foundation, Inc., et al. as Amici Curiae
    6–10; Brief for American Center for Law & Justice et al. as
    Amici Curiae 7–13. Some add that women who use facili-
    ties that are exempt from the statute’s requirements
    (because they enroll patients in two California state-run
    medical programs that provide abortions) may still need
    the information provided by the disclosure, Brief for CATO
    Institute as Amicus Curiae 15, a point the majority adopts
    Cite as: 585 U. S. ____ (2018)           19
    BREYER, J., dissenting
    in concluding that the Act is underinclusive, ante, at 15–
    16. But the key question is whether these exempt clinics
    are significantly more likely than are the pro-life clinics to
    tell or to have told their pregnant patients about the
    existence of these programs—in the absence of any statu-
    tory compulsion. If so, it may make sense—in terms of the
    statute’s informational objective—to exempt them, namely
    if there is no need to cover them. See FACT Act, §1(d)
    (suggesting in general terms that this is so). But, if there
    are not good reasons to exempt these clinics from cover-
    age, i.e., if, for example, they too frequently do not tell
    their patients about the availability of abortion services,
    the petitioners’ claim of viewpoint discrimination becomes
    much stronger.
    The petitioners, however, did not develop this point in
    the record below. They simply stated in their complaint
    that the Act exempts “facilities which provide abortion
    services, freeing them from the Act’s disclosure require-
    ments, while leaving pro-life facilities subject to them.”
    App. to Pet. for Cert. 104a. And in the District Court they
    relied solely on the allegations of their complaint, provided
    no supporting declarations, and contended that discovery
    was unnecessary. Id., at 47a, 50a, 68a. The District Court
    concluded that the reason for the Act’s exemptions was
    that those clinics “provide the entire spectrum of services
    required of the notice,” and that absent discovery, “there is
    no evidence to suggest the Act burdens only” pro-life con-
    duct. Id., at 68a. Similarly, the petitioners pressed the
    claim in the Court of Appeals. Id., at 20a–22a. But they
    did not supplement the record. Consequently, that court
    reached the same conclusion. Given the absence of evi-
    dence in the record before the lower courts, the “viewpoint
    discrimination” claim could not justify the issuance of a
    preliminary injunction.
    20          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    II
    The second statutory provision covers pregnancy-related
    facilities that provide women with certain medical-type
    services (such as obstetric ultrasounds or sonograms,
    pregnancy diagnosis, counseling about pregnancy options,
    or prenatal care), are not licensed as medical facilities by
    the State, and do not have a licensed medical provider on
    site. Cal. Health & Safety Code Ann. §123471(b)(1). The
    statute says that such a facility must disclose that it is not
    “licensed as a medical facility.” §123472(b). And it must
    make this disclosure in a posted notice and in advertising.
    Ibid.
    The majority does not question that the State’s interest
    (ensuring that “pregnant women in California know when
    they are getting medical care from licensed professionals”)
    is the type of informational interest that Zauderer encom-
    passes. Ante, at 5, 17. Nor could it. In Riley, 
    487 U. S. 781
    , the Court noted that the First Amendment would
    permit a requirement for “professional fundraisers to
    disclose their professional status”—nearly identical to the
    unlicensed disclosure at issue here. 
    Id.,
     at 799 and n. 11;
    see also 
    id., at 804
     (Scalia, J., concurring in part and
    concurring in judgment) (noting that this requirement was
    not aimed at combating deception). Such informational
    interests have long justified regulations in the medical
    context. See, e.g., Dent, 
    129 U. S., at 122
     (upholding medi-
    cal licensing requirements that “tend to secure [a State’s
    citizens] against the consequences of ignorance and inca-
    pacity, as well as of deception and fraud”); Semler, 
    294 U. S., at 611
     (upholding state dentistry regulation that
    “afford[ed] protection against ignorance, incapacity and
    imposition”).
    Nevertheless, the majority concludes that the State’s
    interest is “purely hypothetical” because unlicensed clinics
    provide innocuous services that do not require a medical
    license. Ante, at 17–18. To do so, it applies a searching
    Cite as: 585 U. S. ____ (2018)           21
    BREYER, J., dissenting
    standard of review based on our precedents that deal with
    speech restrictions, not disclosures. Ante, at 17 (citing,
    e.g., In re R. M. J., 
    455 U. S., at 203
    ; Virginia Bd. of
    Pharmacy v. Virginia Citizens Consumer Council, Inc., 
    425 U. S. 748
    , 772, n. 24 (1976); Bates v. State Bar of Ariz., 
    433 U. S. 350
    , 384 (1977); and Zauderer, 
    471 U. S., at 649
    (portion of opinion considering speech restrictions, not
    disclosures)). This approach is incompatible with Zauderer.
    See Zauderer, 
    supra, at 651
     (upholding attorney disclosure
    requirements where “reasonably related to the State’s
    interest”); Milavetz, 
    559 U. S., at
    250–253 (same).
    There is no basis for finding the State’s interest “hypo-
    thetical.” The legislature heard that information-related
    delays in qualified healthcare negatively affect women
    seeking to terminate their pregnancies as well as women
    carrying their pregnancies to term, with delays in quali-
    fied prenatal care causing life-long health problems for
    infants. Reproductive FACT Act: Hearing on Assembly B.
    775 before the Senate Health Committee, 2015 Cal. Leg.
    Sess. Even without such testimony, it is “self-evident”
    that patients might think they are receiving qualified
    medical care when they enter facilities that collect health
    information, perform obstetric ultrasounds or sonograms,
    diagnose pregnancy, and provide counseling about preg-
    nancy options or other prenatal care. Milavetz, supra, at
    251. The State’s conclusion to that effect is certainly
    reasonable.
    The majority also suggests that the Act applies too
    broadly, namely, to all unlicensed facilities “no matter
    what the facilities say on site or in their advertisements.”
    Ante, at 18. But the Court has long held that a law is not
    unreasonable merely because it is overinclusive. For
    instance, in Semler the Court upheld as reasonable a state
    law that prohibited licensed dentists from advertising that
    their skills were superior to those of other dentists. 
    294 U. S., at 609
    . A dentist complained that he was, in fact,
    22          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    better than other dentists. 
    Id., at 610
    . Yet the Court held
    that “[i]n framing its policy, the legislature was not bound
    to provide for determinations of the relative proficiency of
    particular practitioners.” 
    Id., at 612
    . To the contrary,
    “[t]he legislature was entitled to consider the general
    effects of the practices which it described, and if these
    effects were injurious in facilitating unwarranted and
    misleading claims, to counteract them by a general rule,
    even though in particular instances there might be no
    actual deception or misstatement.” 
    Id., at 613
    .
    Relatedly, the majority suggests that the Act is suspect
    because it covers some speakers but not others. Ante, at
    18–19. I agree that a law’s exemptions can reveal view-
    point discrimination (although the majority does not reach
    this point). “ ‘[A]n exemption from an otherwise permissi-
    ble regulation of speech may represent a governmental
    “attempt to give one side of a debatable public question an
    advantage in expressing its views to the people.” ’ ” McCul-
    len, 573 U. S., at ___ (slip op., at 15) (quoting City of Ladue
    v. Gilleo, 
    512 U. S. 43
    , 51 (1994)). Such speaker-based
    laws warrant heightened scrutiny “when they reflect the
    Government’s preference for the substance of what the
    favored speakers have to say (or aversion to what the
    disfavored speakers have to say).” Turner Broadcasting
    System, Inc., 
    512 U. S., at 658
    . Accordingly, where a law’s
    exemptions “facilitate speech on only one side of the abor-
    tion debate,” there is a “clear form of viewpoint discrimi-
    nation.” McCullen, supra, at ___ (slip op., at 18).
    There is no cause for such concern here. The Act does
    not, on its face, distinguish between facilities that favor
    pro-life and those that favor pro-choice points of view. Nor
    is there any convincing evidence before us or in the courts
    below that discrimination was the purpose or the effect
    of the statute. Notably, California does not single out
    pregnancy-related facilities for this type of disclosure require-
    ment. See, e.g., Cal. Bus. & Prof. Code Ann. §2053.6 (West
    Cite as: 585 U. S. ____ (2018)          23
    BREYER, J., dissenting
    2012) (unlicensed providers of alternative health services
    must disclose that “he or she is not a licensed physician”
    and “the services to be provided are not licensed by the
    state”). And it is unremarkable that the State excluded
    the provision of family planning and contraceptive services
    as triggering conditions. Ante, at 18–19. After all, the
    State was seeking to ensure that “pregnant women in
    California know when they are getting medical care from
    licensed professionals,” and pregnant women generally do
    not need contraceptive services.
    Finally, the majority concludes that the Act is overly
    burdensome. Ante, at 19. I agree that “unduly burden-
    some disclosure requirements might offend the First
    Amendment.” Zauderer, 
    471 U. S., at 651
    . But these and
    similar claims are claims that the statute could be applied
    unconstitutionally, not that it is unconstitutional on its
    face. Compare New York State Club Assn., Inc. v. City of
    New York, 
    487 U. S. 1
    , 14 (1988) (a facial overbreadth
    challenge must show “from actual fact” that a “substantial
    number of instances exist in which the Law cannot be
    applied constitutionally”), with Chicago v. Morales, 
    527 U. S. 41
    , 74 (1999) (Scalia, J., dissenting) (an as-applied
    challenge asks whether “the statute is unconstitutional as
    applied to this party, in the circumstances of this case”).
    And it will be open to the petitioners to make these claims
    if and when the State threatens to enforce the statute in
    this way. But facial relief is inappropriate here, where the
    petitioners “fail” even “to describe [these] instances of
    arguable overbreadth of the contested law,” Washington
    State Grange v. Washington State Republican Party, 
    552 U. S. 442
    , 449–450, n. 6 (2008), where “[n]o record was
    made in this respect,” and where the petitioners thus have
    not shown “from actual fact” that a “substantial number of
    instances exist in which the Law cannot be applied consti-
    tutionally,” New York State Club Assn., supra, at 14.
    For instance, the majority highlights that the statute
    24          NATIONAL INSTITUTE OF FAMILY AND
    LIFE ADVOCATES v. BECERRA
    BREYER, J., dissenting
    requires facilities to write their “medical license” disclaim-
    ers in 13 languages. Ante, at 19. As I understand the Act,
    it would require disclosure in no more than two lan-
    guages—English and Spanish—in the vast majority of
    California’s 58 counties. The exception is Los Angeles
    County, where, given the large number of different-
    language speaking groups, expression in many languages
    may prove necessary to communicate the message to those
    whom that message will help. Whether the requirement
    of 13 different languages goes too far and is unnecessarily
    burdensome in light of the need to secure the statutory
    objectives is a matter that concerns Los Angeles County
    alone, and it is a proper subject for a Los Angeles-based as
    applied challenge in light of whatever facts a plaintiff
    finds relevant. At most, such facts might show a need for
    fewer languages, not invalidation of the statute.
    *     *    *
    For these reasons I would not hold the California stat-
    ute unconstitutional on its face, I would not require the
    District Court to issue a preliminary injunction forbidding
    its enforcement, and I respectfully dissent from the major-
    ity’s contrary conclusions.
    

Document Info

Docket Number: 16-1140

Citation Numbers: 138 S. Ct. 2361, 201 L. Ed. 2d 835, 2018 U.S. LEXIS 4025

Judges: Clarence Thomas

Filed Date: 6/26/2018

Precedential Status: Precedential

Modified Date: 7/25/2023

Authorities (52)

Schloendorff v. . New York Hospital , 211 N.Y. 125 ( 1914 )

Lochner v. New York , 25 S. Ct. 539 ( 1905 )

Collins v. Texas , 32 S. Ct. 286 ( 1912 )

Lambert v. Yellowley , 47 S. Ct. 210 ( 1926 )

Graves v. Minnesota , 47 S. Ct. 122 ( 1926 )

Semler v. Oregon State Board of Dental Examiners , 55 S. Ct. 570 ( 1935 )

Dent v. West Virginia , 9 S. Ct. 231 ( 1889 )

Citizens United v. Federal Election Commission , 130 S. Ct. 876 ( 2010 )

Milavetz, Gallop & Milavetz, P. A. v. United States , 130 S. Ct. 1324 ( 2010 )

United States v. Stevens , 130 S. Ct. 1577 ( 2010 )

Holder v. Humanitarian Law Project , 130 S. Ct. 2705 ( 2010 )

Arizona Free Enterprise Club’s Freedom Club PAC v. Bennett , 131 S. Ct. 2806 ( 2011 )

United States v. Alvarez , 132 S. Ct. 2537 ( 2012 )

City of Akron v. Akron Center for Reproductive Health, Inc. , 103 S. Ct. 2481 ( 1983 )

Ibanez v. Florida Dept. of Business and Professional ... , 114 S. Ct. 2084 ( 1994 )

Turner Broadcasting System, Inc. v. Federal Communications ... , 114 S. Ct. 2445 ( 1994 )

Hurley v. Irish-American Gay, Lesbian and Bisexual Group of ... , 115 S. Ct. 2338 ( 1995 )

Denver Area Educational Telecommunications Consortium, Inc. ... , 116 S. Ct. 2374 ( 1996 )

Sorrell v. IMS Health Inc. , 131 S. Ct. 2653 ( 2011 )

Brown v. Entertainment Merchants Assn. , 131 S. Ct. 2729 ( 2011 )

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