Ddr Holdings, LLC v. hotels.com, L.P. , 773 F.3d 1245 ( 2014 )


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  • United States Court of Appeals
    for the Federal Circuit
    ______________________
    DDR HOLDINGS, LLC,
    Plaintiff-Appellee,
    v.
    HOTELS.COM, L.P., CENDANT TRAVEL
    DISTRIBUTION SERVICES GROUP, INC.,
    EXPEDIA, INC., TRAVELOCITY.COM, L.P.,
    SITE59.COM, LLC, INTERNATIONAL CRUISE &
    EXCURSION GALLERY, INC.,
    OURVACATIONSTORE, INC., INTERNETWORK
    PUBLISHING CORPORATION, AND ORBITZ
    WORLDWIDE, LLC,
    Defendants,
    AND
    NATIONAL LEISURE GROUP, INC. AND
    WORLD TRAVEL HOLDINGS, INC.,
    Defendants-Appellants,
    AND
    DIGITAL RIVER, INC.,
    Defendant.
    ______________________
    2013-1505
    ______________________
    2                      DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    Appeal from the United States District Court for the
    Eastern District of Texas in No. 06-CV-0042, Judge J.
    Rodney Gilstrap.
    ______________________
    Decided: December 5, 2014
    ______________________
    LOUIS J. HOFFMAN, Hoffman Patent Firm, of Scotts-
    dale, Arizona, argued for plaintiff-appellee. On the brief
    was IAN B. CROSBY, Susman Godfrey LLP, of Seattle,
    Washington.
    NORMAN H. ZIVIN, Cooper & Dunham LLP, of New
    York, New York, argued for defendants-appellants, Na-
    tional Leisure Group, Inc., et al. With him on the brief
    was TONIA A. SAYOUR.
    ______________________
    Before WALLACH, MAYER, and CHEN, Circuit Judges.
    Opinion for the court filed by Circuit Judge CHEN.
    Dissenting opinion filed by Circuit Judge MAYER.
    CHEN, Circuit Judge.
    Defendants-Appellants National Leisure Group, Inc.
    and World Travel Holdings, Inc. (collectively, NLG) ap-
    peal from a final judgment of the United States District
    Court for the Eastern District of Texas entered in favor of
    Plaintiff-Appellee DDR Holdings, LLC (DDR). Following
    trial, a jury found that NLG infringes the asserted claims
    of U.S. Patent Nos. 6,993,572 (the ’572 patent) and
    7,818,399 (the ’399 patent). The jury also found the
    asserted claims of the ’572 and ’399 patents are not inva-
    lid. The district court denied NLG’s renewed motion for
    judgment as a matter of law (JMOL) on, inter alia, nonin-
    fringement and invalidity of the asserted patents. The
    district court subsequently entered a final judgment
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                   3
    consistent with the jury’s findings on infringement, validi-
    ty, and damages, and awarded DDR pre- and post-
    judgment interest and costs. We affirm the district
    court’s denial of NLG’s motions for JMOL of noninfringe-
    ment and invalidity of the ’399 patent. Because we con-
    clude that the ’572 patent is anticipated as a matter of
    law, we reverse the district court’s denial of JMOL on the
    validity of the ’572 patent, and remand to the district
    court for further proceedings consistent with our decision.
    I. BACKGROUND
    DDR is the assignee of the ’572 and ’399 patents. The
    ’572 and ’399 patents are both continuations of U.S.
    Patent No. 6,629,135 (the ’135 patent), which has a priori-
    ty date of September 17, 1998. Each of these patents is
    directed to systems and methods of generating a compo-
    site web page that combines certain visual elements of a
    “host” website with content of a third-party merchant.
    For example, the generated composite web page may
    combine the logo, background color, and fonts of the host
    website with product information from the merchant.
    ’135 patent, 12:46–50.
    The common specification of the patents-in-suit ex-
    plains that prior art systems allowed third-party mer-
    chants to “lure the [host website’s] visitor traffic away”
    from the host website because visitors would be taken to
    the third-party merchant’s website when they clicked on
    the merchant’s advertisement on the host site. 
    Id. at 2:26–30.
    The patents-in-suit disclose a system that
    provides a solution to this problem (for the host) by creat-
    ing a new web page that permits a website visitor, in a
    sense, to be in two places at the same time. On activation
    of a hyperlink on a host website—such as an advertise-
    ment for a third-party merchant—instead of taking the
    visitor to the merchant’s website, the system generates
    and directs the visitor to a composite web page that
    displays product information from the third-party mer-
    4                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    chant, but retains the host website’s “look and feel.” 
    Id. at 3:9–21.
    Thus, the host website can display a third-
    party merchant’s products, but retain its visitor traffic by
    displaying this product information from within a gener-
    ated web page that “gives the viewer of the page the
    impression that she is viewing pages served by the host”
    website. 
    Id. at 2:56–63,
    3:20–22.
    Representative claim 13 of the ’572 patent recites:
    13. An e-commerce outsourcing system compris-
    ing:
    a) a data store including a look and feel descrip-
    tion associated with a host web page having a
    link correlated with a commerce object; and
    b) a computer processor coupled to the data store
    and in communication through the Internet
    with the host web page and programmed, upon
    receiving an indication that the link has been
    activated by a visitor computer in Internet
    communication with the host web page, to serve
    a composite web page to the visitor computer
    wit[h] a look and feel based on the look and feel
    description in the data store and with content
    based on the commerce object associated wit[h]
    the link.
    System claim 13 requires that the recited system pro-
    vide the host website with a “link” that “correlate[s]” the
    host website with a “commerce object.” The “commerce
    object” is the product or product catalog of the merchant.
    ’135 patent, 3:7–13. After recognizing that a website
    visitor has activated the link, the system retrieves data
    from a “data store” that describes the “look and feel” of
    the host web page, which can include visual elements
    such as logos, colors, fonts, and page frames. 
    Id. at 12:46–
    50. The claimed system then constructs a composite web
    page comprising a “look and feel” based on the look and
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                    5
    feel description in the data store along with content based
    on product information from the associated merchant’s
    product catalog.
    The ’399 patent is directed to a similar system with a
    greater emphasis on a “scalable [computer] architecture”
    to serve “dynamically constructed [web] pages” associated
    with multiple host website and merchant pairs. ’135
    patent, 3:32–36. Representative claim 19 of the ’399
    patent recites:
    19. A system useful in an outsource provider serv-
    ing web pages offering commercial opportuni-
    ties, the system comprising:
    (a) a computer store containing data, for each of a
    plurality of first web pages, defining a plurality
    of visually perceptible elements, which visually
    perceptible elements correspond to the plurality
    of first web pages;
    (i) wherein each of the first web pages belongs
    to one of a plurality of web page owners;
    (ii) wherein each of the first web pages displays
    at least one active link associated with a
    commerce object associated with a buying
    opportunity of a selected one of a plurality of
    merchants; and
    (iii) wherein the selected merchant, the out-
    source provider, and the owner of the first
    web page displaying the associated link are
    each third parties with respect to one other;
    (b) a computer server at the outsource provider,
    which computer server is coupled to the com-
    puter store and programmed to:
    (i) receive from the web browser of a computer
    user a signal indicating activation of one of
    6                      DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    the links displayed by one of the first web
    pages;
    (ii) automatically identify as the source page
    the one of the first web pages on which the
    link has been activated;
    (iii) in response to identification of the source
    page, automatically retrieve the stored data
    corresponding to the source page; and
    (iv) using the data retrieved, automatically
    generate and transmit to the web browser a
    second web page that displays: (A) infor-
    mation associated with the commerce object
    associated with the link that has been acti-
    vated, and (B) the plurality of visually per-
    ceptible elements visually corresponding to
    the source page.
    Similar to claim 13 of the ’572 patent, system claim 19
    of the ’399 patent requires that a “data store” hold “visu-
    ally perceptible elements” (or “‘look and feel’ elements”)
    that “visually . . . correspond” to a host web page. The
    host web page must include a link associated with a
    “buying opportunity” with a merchant. Once a visitor
    activates this link, the claimed system generates and
    transmits to the website visitor’s web browser a composite
    web page that includes product information of the mer-
    chant and the “look and feel” of the host website (i.e., “the
    plurality of visually perceptible elements visually corre-
    sponding to the [host web] page”).
    Claim 19 further requires that the data store must
    store “look and feel” descriptions for multiple hosts and
    that each link must be associated with a particular mer-
    chant’s product catalog. Claim 19 also requires that the
    merchant, system operator, and host website be “third
    parties with respect to one another.” When a website
    visitor activates a link associated with a merchant’s
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                   7
    product catalog, the claimed system identifies the host
    web page and then transmits a composite web page using
    the proper “look and feel” elements of the host website in
    the data store and the product information from the
    associated merchant.
    The ’572 patent issued on January 31, 2006. On the
    same day, DDR filed suit against NLG, Digital River, Inc.
    (Digital River), and nine other defendants, asserting
    infringement of various claims of the ’135 and ’572 pa-
    tents. NLG is a travel agency that sells cruises in part-
    nership with travel-oriented websites and major cruise
    lines through the Internet. DDR’s suit accused NLG of
    infringing the ’135 and ’572 patents by providing a system
    for cruise-oriented (host) websites that allows visitors to
    book cruises on major cruise lines (merchants). Joint
    Appendix (J.A.) 261. In particular, when a visitor on one
    of these cruise-oriented (host) websites clicks on an adver-
    tisement for a cruise, NLG’s system generates and directs
    the visitor to a composite web page that incorporates “look
    and feel” elements from the host website and product
    information from the cruise line (merchant).
    DDR’s suit was stayed during the pendency of an ex
    parte reexamination of the ’135 and ’572 patents request-
    ed by DDR that was based on prior art identified by the
    defendants. Shortly after the U.S. Patent and Trademark
    Office confirmed the validity of the ’135 and ’572 patents
    and the stay was lifted, the ’399 patent issued on October
    19, 2010. DDR subsequently amended its complaint to
    assert infringement of this patent by several of the de-
    fendants, including NLG.
    During Markman proceedings, the parties stipulated
    to a construction of several terms, including “look and
    feel,” which appears in each of the asserted claims of the
    ’572 patent, and “visually perceptible elements,” which
    appears in each of the asserted claims of the ’399 patent.
    J.A. 542. For “look and feel,” the parties agreed to a
    8                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    construction of: “A set of elements related to visual ap-
    pearance and user interface conveying an overall appear-
    ance identifying a website; such elements include logos,
    colors, page layout, navigation systems, frames, ‘mouse-
    over’ effects, or others elements consistent through some
    or all of the website.” 
    Id. For “visually
    perceptible ele-
    ments,” the parties agreed to a construction of: “look and
    feel elements that can be seen.” 
    Id. The defendants,
    however, expressly reserved their rights to argue that
    both the “look and feel” and “visually perceptible ele-
    ments” terms are indefinite, but offered the stipulated
    constructions “in the alternative.” 
    Id. Between June
    2012 and January 2013, DDR settled
    with all defendants except for NLG and Digital River.
    The case eventually proceeded to a jury trial in October
    2012. At trial, DDR accused NLG and Digital River of
    direct and willful infringement of claims 13, 17, and 20 of
    the ’572 patent, and accused NLG—but not Digital Riv-
    er—of direct and willful infringement of claims 1, 3, and
    19 of the ’399 patent. DDR also accused NLG and Digital
    River of inducing infringement of claim 17 of the ’572
    patent.
    The jury found that NLG and Digital River directly
    infringed the asserted claims of the ’572 patent and that
    NLG directly infringed the asserted claims of the ’399
    patent, but that NLG and Digital River’s infringement
    was not willful. The jury found that NLG and Digital
    River did not induce infringement of claim 17 of the ’572
    patent. The jury also found that the asserted claims were
    not invalid. The jury determined DDR was entitled to
    $750,000 in damages from both NLG and Digital River for
    infringing DDR’s patents.
    At the conclusion of trial, NLG and Digital River re-
    newed motions for JMOL pursuant to Rule 50(b) of the
    Federal Rules of Civil Procedure (FRCP) on several
    grounds. NLG contended the asserted claims of the ’572
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                  9
    and ’399 patents are invalid under 35 U.S.C. § 101 be-
    cause the claims are directed to patent-ineligible subject
    matter and invalid under 35 U.S.C. § 112 ¶ 2 1 because the
    terms “look and feel” and “visually perceptible elements”
    are indefinite. NLG also contended that neither the jury’s
    finding of infringement nor its award of damages was
    supported by substantial evidence. NLG also alleged the
    district court made several unfair and prejudicial eviden-
    tiary rulings.
    Digital River contended that the asserted claims of
    the ’572 patent are invalid as either anticipated under 35
    U.S.C. § 102, obvious under 35 U.S.C. § 103, or indefinite
    under 35 U.S.C. § 112 ¶ 2. Digital River also contended
    that the jury’s finding of infringement was not supported
    by substantial evidence. Digital River moved for a new
    trial pursuant to FRCP 59.
    The district court denied NLG and Digital River’s mo-
    tions for JMOL and Digital River’s FRCP 59 motion for a
    new trial. Over the defendants’ objections, the district
    court awarded DDR an additional $284,404 in prejudg-
    ment interest pursuant to 35 U.S.C. § 284. The district
    court entered a final judgment in favor of DDR, and NLG
    and Digital River timely appealed. NLG and Digital
    River’s appeals were consolidated and fully briefed. Prior
    to oral argument, DDR and Digital River settled, and we
    granted Digital River’s motion to terminate its appeal.
    D.I. 65, 68. NLG’s appeal continued. We have jurisdic-
    tion pursuant to 28 U.S.C. § 1295(a)(1).
    1    Paragraph 2 of 35 U.S.C. § 112 was replaced with
    newly designated § 112(b) when § 4(c) of the America
    Invents Act (AIA), Pub. L. No. 112-29, took effect on
    September 16, 2012. Because the applications resulting
    in the patents at issue in this case were filed before that
    date, we will refer to the pre-AIA version of § 112.
    10                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    II. DISCUSSION
    Since the denial of a motion for JMOL is not patent
    law-specific, regional circuit law applies. The Fifth Cir-
    cuit reviews the denial of a JMOL motion de novo. See,
    e.g., Harris Corp. v. Ericsson Inc., 
    417 F.3d 1241
    , 1248
    (Fed. Cir. 2005). In the Fifth Circuit, JMOL is appropri-
    ate if “the facts and inferences point so strongly and
    overwhelmingly in favor of one party that the court con-
    cludes that reasonable jurors could not arrive at a contra-
    ry verdict.” 
    Id. The Court
    “must presume that the jury
    resolved all factual disputes in the [prevailing party’s]
    favor.” Transocean Offshore Deepwater Drilling, Inc. v.
    Maersk Drilling USA, Inc., 
    699 F.3d 1340
    , 1347 (Fed. Cir.
    2012) (applying Fifth Circuit law to the review of a dis-
    trict court’s grant of JMOL).
    A. Anticipation
    We turn first to the district court’s denial of Digital
    River’s motion for JMOL of invalidity of the ’572 patent
    based on 35 U.S.C. § 102(a). A patent claim is anticipated
    if a single prior art reference expressly or inherently
    discloses every limitation of the claim. See, e.g., Orion IP,
    LLC v. Hyundai Motor Am., 
    605 F.3d 967
    , 975 (Fed. Cir.
    2010). Anticipation challenges under § 102 must focus
    only on the limitations actually recited in the claims. See
    Constant v. Adv. Micro-Devices, Inc., 
    848 F.2d 1560
    ,
    1570–71 (Fed. Cir. 1988) (finding “limitations [] not found
    anywhere in the claims” to be irrelevant to an anticipa-
    tion challenge). Whether a reference discloses a limita-
    tion is a question of fact, and a jury’s findings on
    questions of fact are reviewed for substantial evidence.
    See, e.g., Dawn Equip. Co. v. Ky. Farms Inc., 
    140 F.3d 1009
    , 1014 (Fed. Cir. 1998). Invalidity by anticipation
    must be proven by clear and convincing evidence. See
    Microsoft Corp. v. i4i L.P., 
    131 S. Ct. 2238
    , 2242 (2011).
    On appeal, the parties only dispute whether Digital
    River’s prior art Secure Sales System (SSS) satisfies the
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                    11
    “look and feel” limitation; DDR does not dispute that the
    SSS satisfies every other limitation of the ’572 patent’s
    asserted claims. NLG, which adopted Digital River’s
    anticipation challenge to the ’572 patent, 2 argues that no
    evidence supports the jury’s finding that the SSS does not
    disclose the “look and feel” limitation, since it showed the
    jury multiple examples of composite web pages generated
    by the SSS with a “look and feel” based on a set of “look
    and feel” elements from the corresponding host website.
    DDR contends that, as the district court determined,
    “it is up to the trier of fact to determine whether the
    combination of elements making up the overall appear-
    2   Even though Digital River terminated its appeal
    prior to oral argument, it did not do so until after the
    parties had fully completed their briefing. In its own
    briefs, although only in footnotes, NLG incorporated by
    reference Digital River’s arguments on anticipation.
    Appellant’s Br. 43 n.23; Appellant’s Reply Br. 9 n.5. In a
    consolidated case such as here, Rule 28(i) of the Federal
    Rules of Appellate Procedure (FRAP) permits “any party
    [to] adopt by reference a part of another’s brief.” See, e.g.,
    Pozen Inc. v. Par Pharm. Inc., 
    696 F.3d 1151
    , 1159 n.3
    (Fed. Cir. 2012); Aventis Pharma Deutschland GmbH v.
    Lupin, Ltd., 
    499 F.3d 1293
    , 1294 n.1 (Fed. Cir. 2007).
    Compare Microsoft Corp. v. DataTern, Inc., 
    755 F.3d 899
    ,
    910 (Fed. Cir. 2014) (co-parties in non-consolidated ap-
    peals cannot use incorporation pursuant to FRAP 28(i) to
    exceed word count limits prescribed by FRAP 32(a)(7)).
    DDR implicitly concedes that NLG has adequately adopt-
    ed Digital River’s anticipation defense as to the ’572
    patent, acknowledging that “[NLG] did not adopt Digital
    River’s anticipation defense or seek to extend it to prove
    anticipation of the ’399 patent, which has claims contain-
    ing extra elements not found in the asserted claims of the
    ’572 patent.” Appellee’s Br. 44 n.10 (emphasis added).
    12                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    ance of a website has a similar ‘look and feel’ as compared
    to another website.” DDR Holdings, LLC v. Hotels.com,
    L.P., 
    954 F. Supp. 2d 509
    , 517 (E.D. Tex. 2013). DDR
    contends that the jury reviewed substantial evidence that
    Digital River’s SSS did not replicate the host website’s
    “look and feel” in terms of “overall appearance” and that
    the web pages generated by the SSS did not show “corre-
    spondence of overall appearance.” In particular, DDR
    argues that the SSS did not satisfy this limitation since it
    did not replicate a sufficient number of “look and feel”
    elements from the host web page. Appellee’s Br. 45–46.
    We find that the record allows only one reasonable
    finding: clear and convincing evidence establishes that
    Digital River’s prior art SSS anticipates the asserted
    claims of the ’572 patent. The record lacks substantial
    evidence to support the jury’s finding that the asserted
    claims of the ’572 patent are not anticipated. Therefore,
    the district court erred by denying the defendants’ motion
    for JMOL of invalidity of the ’572 patent under 35 U.S.C.
    § 102(a).
    Digital River’s prior art SSS was operational and sold
    to its first customer by August 12, 1996. J.A. 6618–23.
    By August 1997, more than a year before the filing date of
    the provisional application for the ’135 patent, Digital
    River’s SSS had attracted its 500th customer. J.A. 6257.
    Digital River advertised its SSS as a system for generat-
    ing web pages that allowed website visitors to “purchase
    and download the digital products of their choice,” but
    still “retain[ed] the look and feel of [the host’s] site.” J.A.
    6202 (emphasis added). The SSS was activated when
    visitors on a host’s website clicked a “web site ‘buy’ but-
    ton” hyperlink. J.A. 6320. Digital River’s advertisements
    explained that “[w]hen [website visitor] customers want to
    purchase, they push the ‘buy’ button and are transferred
    immediately and transparently to the Digital River Cen-
    tral Commerce Server.” J.A. 6202. This component of the
    SSS then generated and served composite web pages to
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                  13
    website visitors that incorporated “look and feel” elements
    of the host website and product information associated
    with the host website’s “web store” in a manner that
    “replicate[d] the look and feel of the [host’s] Web site.”
    J.A. 6320 (emphasis added). These “look and feel” ele-
    ments and this product information content were stored
    by Digital River in a data warehouse and retrieved for
    incorporation into the generated composite web page
    based on a correlation with the “buy” button hyperlink on
    the host website. See 
    id. In this
    way, Digital River’s SSS
    would allow “transaction[s to] take[] place in the selling
    environment [the host website had] created, surrounded
    by the look and feel of [the host website’s] identity. . . .
    There [would be] no sensation [for a website visitor] of
    being suddenly hustled off to another location.” J.A. 6123
    (emphasis added).
    During trial, a Digital River witness testified at
    length on how the SSS generated composite web pages
    with “look and feel” elements from host websites, and
    operated the SSS for the jury. Digital River also showed
    the jury several composite web pages generated by the
    SSS for host websites before the earliest priority date of
    the ’572 patent, including a composite web page that
    incorporated several elements identified in DDR’s patents
    or by DDR’s expert at trial as “look and feel elements”: the
    host website’s logo, background color, and prominent
    circular icons. J.A. 8856–57 (composite web page), 7502
    (host website); see also J.A. 8858–61 (composite web page
    incorporating host website logo, colors, fonts), 6122 (ex-
    ample web page from host website).
    The parties’ stipulated construction of “look and feel”
    requires the generated composite web page to include a
    set of elements from the host website, each of these ele-
    ments being a “look and feel element” described in the
    specification that “convey[s] an overall appearance identi-
    fying a website.” J.A. 542. Consistent with the specifica-
    tion, the stipulated construction defines these “look and
    14                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    feel elements” that “convey an overall appearance identi-
    fying a website” to “include logos, colors, page layout,
    navigation systems, frames, ‘mouse-over’ effects, or other
    elements that are consistent through some or all of a
    Host’s website.” Id.; see also ’572 patent, 14:11–14.
    Digital River’s SSS clearly satisfies this limitation. For
    example, Digital River showed the jury a host website
    that included a stylized logo, a particular background
    color, and prominent circular icons. J.A. 7502. The SSS
    generated a prior art composite web page that incorpo-
    rated each of these “look and feel” elements. J.A. 8856–
    57; see also J.A. 6172 (host website) and 6171 (SSS-
    generated prior art composite web page incorporating
    logo, navigational menu, and color “look and feel” ele-
    ments). And as explained above, the SSS was consistent-
    ly promoted and advertised as creating a composite web
    page that retained the “look and feel” of the host website.
    E.g., J.A. 6123, 6202, 6320.
    Both the district court and DDR introduced a limita-
    tion found neither in the ’572 patent’s claims nor the
    parties’ stipulated construction. In particular, the district
    court introduced a requirement that the generated com-
    posite web page have an “overall match” in appearance
    with the host website, beyond what is expressly recited by
    the claims. DDR 
    Holdings, 954 F. Supp. 2d at 517
    ; see
    also Appellee’s Br. 47. There is nothing, however, in the
    parties’ stipulated construction of “look and feel,” the
    claim language, or the specification that requires the
    generated composite web page to match the host website
    or to incorporate a specific number, proportion, or selec-
    tion of the identified “look and feel” elements on a host
    website.
    In order to satisfy this limitation, it is sufficient that
    “look and feel” elements identifying the host website are
    transferred to and displayed on the generated composite
    webpage. For example, independent claim 13 of the ’572
    patent merely requires that the generated composite web
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                  15
    page have a “look and feel based on the look and feel
    description in the data store and content based on the
    commerce object associated wit[h] the link.” Independent
    claim 17 requires only that the generated composite web
    page have a “look and feel corresponding to the stored
    look and feel description” of the host website. There is no
    claim language requiring an “overall match” or a specific
    number of “look and feel” elements.
    Further, the common specification explains that “[t]he
    look and feel is captured by selecting an example page
    [from] the host, retrieving the sample page from the host,
    identifying the look and feel elements from the sample
    page, and saving the identified look and feel elements.”
    ’572 patent, 14:7–10. Nothing in the common specifica-
    tion suggests that satisfaction of the “look and feel” limi-
    tation requires more than mechanically identifying “look
    and feel elements” from a web page on the host website,
    storing these elements in a data store, and using these
    stored “look and feel elements” to create the “look and
    feel” of the generated composite web page.
    The jury’s determination that the SSS does not antic-
    ipate claims 13, 17, and 20 of the ’572 patent is not sup-
    ported by substantial evidence. Therefore, the district
    court erred by denying the defendants’ motion for JMOL
    of invalidity of the ’572 patent under 35 U.S.C. § 102(a). 3
    B. Patent-eligible subject matter
    NLG also contends that the district court erred by
    denying its motion for JMOL that the asserted claims of
    3    Neither Digital River nor NLG ever argued that
    the ’399 patent is invalid as anticipated by or obvious over
    prior art. We decline to speculate whether Digital River’s
    prior art SSS, either alone or in combination with other
    prior art, invalidates the ’399 patent under 35 U.S.C.
    §§ 102 or 103.
    16                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    the ’572 and ’399 patents are invalid under 35 U.S.C.
    § 101. Since the ’572 patent is invalid as anticipated
    under 35 U.S.C. § 102(a), we focus on NLG’s § 101 chal-
    lenge to claims 1, 3, and 19 of the ’399 patent. We con-
    clude, as did the district court, that the asserted claims of
    the ’399 patent clear the § 101 hurdle.
    We review the district court’s determination of patent
    eligibility under 35 U.S.C. § 101 de novo. Dealertrack,
    Inc. v. Huber, 
    674 F.3d 1315
    , 1333 (Fed. Cir. 2012). In
    Mayo Collaborative Servs. v. Prometheus Labs., Inc., 
    132 S. Ct. 1289
    , 1294 (2012), the Supreme Court set forth an
    analytical framework under § 101 to distinguish patents
    that claim patent-ineligible laws of nature, natural phe-
    nomena, and abstract ideas—or add too little to such
    underlying ineligible subject matter—from those that
    claim patent-eligible applications of those concepts. First,
    given the nature of the invention in this case, we deter-
    mine whether the claims at issue are directed to a patent-
    ineligible abstract idea. Alice Corp. v. CLS Bank Int’l,
    
    134 S. Ct. 2347
    , 2355 (2014). If so, we then consider the
    elements of each claim—both individually and as an
    ordered combination—to determine whether the addition-
    al elements transform the nature of the claim into a
    patent-eligible application of that abstract idea. 
    Id. This second
    step is the search for an “inventive concept,” or
    some element or combination of elements sufficient to
    ensure that the claim in practice amounts to “significantly
    more” than a patent on an ineligible concept. 
    Id. Distinguishing between
    claims that recite a patent-
    eligible invention and claims that add too little to a pa-
    tent-ineligible abstract concept can be difficult, as the line
    separating the two is not always clear. At one time, a
    computer-implemented invention was considered patent-
    eligible so long as it produced a “useful, concrete and
    tangible result.” State St. Bank & Trust Co. v. Signature
    Fin. Grp., Inc., 
    149 F.3d 1368
    , 1373 (Fed. Cir. 1998)
    (finding a machine that transformed data by a series of
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                   17
    mathematical calculations to a final share price to be
    patent-eligible); see also In re Alappat, 
    33 F.3d 1526
    , 1544
    (Fed. Cir. 1994) (en banc). This understanding rested, in
    large part, on the view that such inventions crossed the
    eligibility threshold by virtue of being in the technological
    realm, the historical arena for patented inventions. See,
    e.g., In re Bilski, 
    545 F.3d 943
    , 952, 954–56 (Fed. Cir.
    2008) (en banc) (concluding that a patent-eligible process
    must either be “tied to a particular machine or apparatus”
    or transformed into a different state or thing, i.e., the
    “machine-or-transformation test”).
    While the Supreme Court in Bilski v. Kappos noted
    that the machine-or-transformation test is a “useful and
    important clue” for determining patent eligibility, 130 S.
    Ct. 3218, 3227 (2010), it is clear today that not all ma-
    chine implementations are created equal. For example, in
    Mayo, the Supreme Court emphasized that satisfying the
    machine-or-transformation test, by itself, is not sufficient
    to render a claim patent-eligible, as not all transfor-
    mations or machine implementations infuse an otherwise
    ineligible claim with an “inventive concept.” See 132 S.
    Ct. at 1301 (“[S]imply implementing a mathematical
    principle on a physical machine, namely a computer, [i]s
    not a patentable application of that principle.”) (describ-
    ing Gottschalk v. Benson, 
    409 U.S. 63
    , 64 (1972)). And
    after Alice, there can remain no doubt: recitation of gener-
    ic computer limitations does not make an otherwise
    ineligible claim 
    patent-eligible. 134 S. Ct. at 2358
    . The
    bare fact that a computer exists in the physical rather
    than purely conceptual realm “is beside the point.” 
    Id. Although the
    Supreme Court did not “delimit the pre-
    cise contours of the ‘abstract ideas’ category” in resolving
    
    Alice, 134 S. Ct. at 2356
    –57, over the course of several
    cases the Court has provided some important principles.
    We know that mathematical algorithms, including those
    executed on a generic computer, are abstract ideas. See
    
    Benson, 409 U.S. at 64
    . We know that some fundamental
    18                    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    economic and conventional business practices are also
    abstract ideas. See 
    Bilski, 130 S. Ct. at 3231
    (finding the
    “fundamental economic practice” of hedging to be patent
    ineligible); 
    Alice, 134 S. Ct. at 2356
    (same for intermedi-
    ated settlement).
    In some instances, patent-ineligible abstract ideas are
    plainly identifiable and divisible from the generic com-
    puter limitations recited by the remainder of the claim.
    For example, the Supreme Court in Alice determined that
    the claims at issue “simply instruct[ed] the practitioner to
    implement the abstract idea of intermediated settlement
    on a generic 
    computer.” 134 S. Ct. at 2359
    . In Ultramer-
    cial, Inc. v. Hulu, LLC, ___ F.3d ___, 
    2014 WL 5904902
    , at
    *5 (Fed. Cir. Nov. 14, 2014), the claims merely recited the
    abstract idea of using advertising as a currency as applied
    to the particular technological environment of the Inter-
    net. In buySAFE, Inc. v. Google, Inc., 
    765 F.3d 1350
    , 1355
    (Fed. Cir. 2014), the claims recited no more than using a
    computer to send and receive information over a network
    in order to implement the abstract idea of creating a
    “transaction performance guaranty.” In Accenture Global
    Servs., GmbH v. Guidewire Software, Inc., 
    728 F.3d 1336
    ,
    1344–45 (Fed. Cir. 2013), the claims merely recited “gen-
    eralized software components arranged to implement an
    abstract concept [of generating insurance-policy-related
    tasks based on rules to be completed upon the occurrence
    of an event] on a computer.” And in Bancorp Servs.,
    L.L.C. v. Sun Life Assur. Co. of Canada (U.S.), 
    687 F.3d 1266
    , 1278 (Fed. Cir. 2012), the claims recited no more
    than the use of a computer “employed only for its most
    basic function, the performance of repetitive calculations,”
    to implement the abstract idea of managing a stable-value
    protected life insurance policy. Under Supreme Court
    precedent, the above claims were recited too broadly and
    generically to be considered sufficiently specific and
    meaningful applications of their underlying abstract
    ideas. Although many of the claims recited various com-
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                  19
    puter hardware elements, these claims in substance were
    directed to nothing more than the performance of an
    abstract business practice on the Internet or using a
    conventional computer. Such claims are not patent-
    eligible.
    Against this background, we turn to the ’399 patent’s
    asserted claims.       We begin our § 101 analysis at
    Mayo/Alice step one: determining whether the computer-
    implemented claims at issue here are “directed to” a
    patent-ineligible abstract idea. 4 Here, we note that the
    ’399 patent’s asserted claims do not recite a mathematical
    algorithm. Nor do they recite a fundamental economic or
    longstanding commercial practice. Although the claims
    address a business challenge (retaining website visitors),
    it is a challenge particular to the Internet.
    Indeed, identifying the precise nature of the abstract
    idea is not as straightforward as in Alice or some of our
    other recent abstract idea cases. NLG’s own varying
    formulations of the underlying abstract idea illustrate
    this difficulty. NLG characterizes the allegedly abstract
    idea in numerous ways, including “making two web pages
    look the same,” “syndicated commerce on the computer
    using the Internet,” and “making two e-commerce web
    pages look alike by using licensed trademarks, logos, color
    schemes and layouts.” See, e.g., Appellant’s Br. 18–20.
    The dissent characterizes DDR’s patents as describing the
    entrepreneurial goal “that an online merchant’s sales can
    be increased if two web pages have the same ‘look and
    feel.’” Dissenting Op. 2. But as discussed below, under
    4     The parties do not dispute that the asserted sys-
    tem and method claims of the ’399 patent, for the purpos-
    es of § 101, are no different in substance. See Appellee Br.
    63; Appellant Br. 24. Thus, the form of the asserted
    claims (system or method) does not affect our analysis of
    their patent eligibility. See 
    Alice, 134 S. Ct. at 2360
    .
    20                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    any of these characterizations of the abstract idea, the
    ’399 patent’s claims satisfy Mayo/Alice step two.
    As an initial matter, it is true that the claims here are
    similar to the claims in the cases discussed above in the
    sense that the claims involve both a computer and the
    Internet. But these claims stand apart because they do
    not merely recite the performance of some business prac-
    tice known from the pre-Internet world along with the
    requirement to perform it on the Internet. Instead, the
    claimed solution is necessarily rooted in computer tech-
    nology in order to overcome a problem specifically arising
    in the realm of computer networks.
    In particular, the ’399 patent’s claims address the
    problem of retaining website visitors that, if adhering to
    the routine, conventional functioning of Internet hyper-
    link protocol, would be instantly transported away from a
    host’s website after “clicking” on an advertisement and
    activating a hyperlink. For example, asserted claim 19
    recites a system that, among other things, 1) stores “visu-
    ally perceptible elements” corresponding to numerous
    host websites in a database, with each of the host web-
    sites displaying at least one link associated with a product
    or service of a third-party merchant, 2) on activation of
    this link by a website visitor, automatically identifies the
    host, and 3) instructs an Internet web server of an “out-
    source provider” to construct and serve to the visitor a
    new, hybrid web page that merges content associated
    with the products of the third-party merchant with the
    stored “visually perceptible elements” from the identified
    host website. 
    See supra
    5.
    In more plain language, upon the click of an adver-
    tisement for a third-party product displayed on a host’s
    website, the visitor is no longer transported to the third
    party’s website. Instead, the patent claims call for an
    “outsource provider” having a web server which directs
    the visitor to an automatically-generated hybrid web page
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                  21
    that combines visual “look and feel” elements from the
    host website and product information from the third-party
    merchant’s website related to the clicked advertisement. 5
    In this way, rather than instantly losing visitors to the
    third-party’s website, the host website can instead send
    its visitors to a web page on the outsource provider’s
    server that 1) incorporates “look and feel” elements from
    the host website, and 2) provides visitors with the oppor-
    tunity to purchase products from the third-party mer-
    chant without actually entering that merchant’s website.
    The dissent suggests that the “store within a store”
    concept, such as a warehouse store that contains a kiosk
    for selling a third-party partner’s cruise vacation packag-
    es, is the pre-Internet analog of the ’399 patent’s asserted
    claims. Dissenting Op. 4. While that concept may have
    been well-known by the relevant timeframe, that practice
    did not have to account for the ephemeral nature of an
    Internet “location” or the near-instantaneous transport
    between these locations made possible by standard Inter-
    net communication protocols, which introduces a problem
    that does not arise in the “brick and mortar” context. In
    particular, once a customer enters a physical warehouse
    store, that customer may encounter a kiosk selling third-
    5    On a fundamental level, the creation of new com-
    positions and products based on combining elements from
    different sources has long been a basis for patentable
    inventions. See, e.g., Parks v. Booth, 
    102 U.S. 96
    , 102
    (1880) (“Modern inventions very often consist merely of a
    new combination of old elements or devices, where noth-
    ing is or can be claimed except the new combination.”);
    KSR Int’l Co. v. Teleflex Inc., 
    550 U.S. 398
    , 418–19 (2007)
    (“[I]nventions in most, if not all, instances rely upon
    building blocks long since uncovered, and claimed discov-
    eries almost of necessity will be combinations of what, in
    some sense, is already known.”).
    22                    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    party cruise vacation packages. There is, however, no
    possibility that by walking up to this kiosk, the customer
    will be suddenly and completely transported outside the
    warehouse store and relocated to a separate physical
    venue associated with the third-party—the analog of what
    ordinarily occurs in “cyberspace” after the simple click of
    a hyperlink—where that customer could purchase a cruise
    package without any indication that they were previously
    browsing the aisles of the warehouse store, and without
    any need to “return” to the aisles of the store after com-
    pleting the purchase. It is this challenge of retaining
    control over the attention of the customer in the context of
    the Internet that the ’399 patent’s claims address.
    We caution, however, that not all claims purporting to
    address Internet-centric challenges are eligible for patent.
    For example, in our recently-decided Ultramercial opin-
    ion, the patentee argued that its claims were “directed to
    a specific method of advertising and content distribution
    that was previously unknown and never employed on the
    Internet before.” 
    2014 WL 5904902
    , at *3. But this alone
    could not render its claims patent-eligible. In particular,
    we found the claims to merely recite the abstract idea of
    “offering media content in exchange for viewing an adver-
    tisement,” along with “routine additional steps such as
    updating an activity log, requiring a request from the
    consumer to view the ad, restrictions on public access, and
    use of the Internet.” 
    Id. at *5.
        The ’399 patent’s claims are different enough in sub-
    stance from those in Ultramercial because they do not
    broadly and generically claim “use of the Internet” to
    perform an abstract business practice (with insignificant
    added activity). Unlike the claims in Ultramercial, the
    claims at issue here specify how interactions with the
    Internet are manipulated to yield a desired result—a
    result that overrides the routine and conventional se-
    quence of events ordinarily triggered by the click of a
    hyperlink. Instead of the computer network operating in
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                  23
    its normal, expected manner by sending the website
    visitor to the third-party website that appears to be
    connected with the clicked advertisement, the claimed
    system generates and directs the visitor to the above-
    described hybrid web page that presents product infor-
    mation from the third-party and visual “look and feel”
    elements from the host website. When the limitations of
    the ’399 patent’s asserted claims are taken together as an
    ordered combination, the claims recite an invention that
    is not merely the routine or conventional use of the Inter-
    net.
    It is also clear that the claims at issue do not attempt
    to preempt every application of the idea of increasing
    sales by making two web pages look the same, or of any
    other variant suggested by NLG. Rather, they recite a
    specific way to automate the creation of a composite web
    page by an “outsource provider” that incorporates ele-
    ments from multiple sources in order to solve a problem
    faced by websites on the Internet. As a result, the ’399
    patent’s claims include “additional features” that ensure
    the claims are “more than a drafting effort designed to
    monopolize the [abstract idea].” 
    Alice, 134 S. Ct. at 2357
    .
    In short, the claimed solution amounts to an inventive
    concept for resolving this particular Internet-centric
    problem, rendering the claims patent-eligible.
    In sum, the ’399 patent’s claims are unlike the claims
    in Alice, Ultramercial, buySAFE, Accenture, and Bancorp
    that were found to be “directed to” little more than an
    abstract concept. To be sure, the ’399 patent’s claims do
    not recite an invention as technologically complex as an
    improved, particularized method of digital data compres-
    sion. But nor do they recite a commonplace business
    method aimed at processing business information, apply-
    ing a known business process to the particular technologi-
    cal environment of the Internet, or creating or altering
    contractual relations using generic computer functions
    and conventional network operations, such as the claims
    24                    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    in Alice, Ultramercial, buySAFE, Accenture, and Bancorp.
    The claimed system, though used by businesses, is patent-
    eligible under § 101. 6 The district court did not err in
    denying NLG’s motion for JMOL of invalidity under 35
    U.S.C. § 101 as to these claims.
    C. Indefiniteness
    In its motion for JMOL of invalidity, NLG also sought
    to invalidate the asserted claims of the ’572 and ’399
    patents on the ground that the terms “look and feel” and
    “visually perceptible elements” render the claims indefi-
    nite because they are impermissibly subjective and fail to
    notify the public of the bounds of the claimed invention. 7
    On appeal, NLG contends that the district court erred by
    denying its motion. We disagree.
    Since the ’572 patent’s asserted claims are invalid un-
    der 35 U.S.C. § 102(a), we need not decide NLG’s indefi-
    niteness challenge to the patent based on the term “look
    and feel.” We thus focus our analysis on the term “visual-
    ly perceptible elements” in the ’399 patent’s asserted
    claims. The parties stipulated to a construction of the
    6   Of course, patent-eligible does not mean patenta-
    ble under, e.g., 35 U.S.C. §§ 102 and 103. As discussed in
    
    footnote 3 supra
    , the patentability of the ’399 patent’s
    asserted claims is not before us.
    7    Though NLG contended that the term “look and
    feel” is indefinite before the district court, on appeal NLG
    shifts its focus to “look and feel description.” “Look and
    feel” and “look and feel description,” while related, are
    recited as separate terms within the asserted claims.
    E.g., ’572 patent, claim 13 (“. . . a look and feel based on
    the look and feel description in the data store . . .”). NLG
    provides no explanation or justification for its shift in
    focus. As does DDR in its briefing, we focus our analysis
    on the term “look and feel.”
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                   25
    term as “‘look and feel’ elements that can be seen.” J.A.
    542. NLG argues that the term “is effectively the same as
    ‘look and feel description,’” and therefore lacks definite-
    ness for the same reasons. Appellant’s Br. 30 n.12.
    Indefiniteness is a question of law we review de novo.
    Wellman, Inc. v. Eastman Chem. Co., 
    642 F.3d 1355
    ,
    1365–66 (Fed. Cir. 2011). The definiteness requirement is
    set forth in 35 U.S.C. § 112 ¶ 2, which states that “[t]he
    specification shall conclude with one or more claims
    particularly pointing out and distinctly claiming the
    subject matter which the applicant regards as his inven-
    tion.” The definiteness requirement focuses on whether
    “a patent’s claims, viewed in light of the specification and
    prosecution history, inform those skilled in the art about
    the scope of the invention with reasonable certainty.”
    Nautilus, Inc. v. Biosig Instruments, Inc., 
    134 S. Ct. 2120
    ,
    2129 (2014). The inquiry “trains on the understanding of
    a skilled artisan at the time of the patent application.”
    
    Id. at 2130.
        When a claim term “depend[s] solely on the unre-
    strained, subjective opinion of a particular individual
    purportedly practicing the invention,” without sufficient
    guidance in the specification to provide objective direction
    to one of skill in the art, the term is indefinite. Datamize,
    LLC v. Plumtree Software, Inc., 
    417 F.3d 1342
    , 1350 (Fed.
    Cir. 2005) (finding “aesthetically pleasing” to be indefinite
    because the specification lacked any objective definition of
    the term). For some facially subjective terms, the defi-
    niteness requirement is not satisfied by merely offering
    examples that satisfy the term within the specification.
    See Interval Licensing LLC v. AOL, Inc., 
    764 F.3d 1364
    ,
    1371–73 (Fed. Cir. 2014) (finding a single example of the
    term “unobtrusive manner” in the specification did not
    outline the claims to a skilled artisan with reasonable
    certainty). For other terms like, for example, terms of
    degree, specific and unequivocal examples may be suffi-
    cient to provide a skilled artisan with clear notice of what
    26                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    is claimed. See Enzo Biochem, Inc. v. Applera Corp., 
    599 F.3d 1325
    , 1334–35 (Fed. Cir. 2010) (finding the phrase
    “not interfering substantially” to be definite where intrin-
    sic evidence provided multiple examples that would allow
    a skilled artisan to determine whether a particular chem-
    ical bond linkage group would “interfer[e] substantially”
    with hybridization).
    Here, though NLG attempts to characterize “look and
    feel” as purely subjective, the evidence demonstrates that
    “look and feel” had an established, sufficiently objective
    meaning in the art, and that the ’399 patent used the
    term consistent with that meaning. The specification
    explains that “the look and feel is captured by selecting an
    example page [from] the host, retrieving the sample page
    from the host, identifying the look and feel elements from
    the sample page and saving the identified look and feel
    elements.” ’399 patent, 13:5–9. “Look and feel elements”
    are described as “includ[ing] logos, colors, page layout,
    navigation systems, frames, ‘mouse-over’ effects, or other
    elements that are consistent through some or all of a
    Host’s website.” 
    Id. at 13:9–12.
    DDR’s expert on in-
    fringement testified that a skilled artisan would interpret
    these “other elements” as elements such as headers,
    footers, fonts, and images. J.A. 3584.
    These examples are consistent with the established
    meaning of the term “look and feel” in the art, as demon-
    strated by Digital River’s own evidence at trial. For
    example, as discussed in Section II. A., Digital River
    advertised its prior art SSS as generating composite web
    pages that displayed third-party merchandise but also
    replicated the “‘look and feel’ of the [host website’s] identi-
    ty.” J.A. 6123. Digital River also explained that the
    composite web pages generated by its SSS “retain[ed] the
    look and feel of the [host’s web]site.” J.A. 6202. At trial,
    Digital River conceded that it understood the meaning of
    “look and feel.” J.A. 4146–47 (“Q. And Digital River
    understood what it meant when it said: we’ll match your
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                    27
    look and feel, right? A. Yes, sir.”). Digital River also
    admitted that its customers understood the meaning of
    “look and feel.” J.A. 4199 (“Q. . . . [S]omebody who is
    reading Digital River’s [advertising] document should
    understand what Digital River means when it says
    matching look and feel, right? . . . A. Yes, sir.”).
    In sum, “look and feel” is not a facially subjective term
    like “unobtrusive manner” in Interval or “aesthetically
    pleasing” in Datamize. Rather, as demonstrated by
    Digital River’s own advertisements for its prior art SSS
    and its admissions at trial, the term had an established
    meaning in the art by the relevant timeframe. The exam-
    ples of “look and feel” elements disclosed in the specifica-
    tion are consistent with the term’s established meaning.
    In short, the term “visually perceptible elements,” or
    “‘look and feel’ elements that can be seen,” viewed in light
    of the specification and prosecution history, informed
    those skilled in the art about the scope of the ’399 patent’s
    claims with reasonable certainty. The district court did
    not err by denying NLG’s motion for JMOL of invalidity of
    the ’399 patent under 35 U.S.C. § 112 ¶ 2.
    D. Infringement
    NLG also contends that the district court erred by
    denying its motion for JMOL of noninfringement as to
    both the ’572 and ’399 patents. Since the ’572 patent is
    invalid under 35 U.S.C. § 102(a), we address only NLG’s
    noninfringement appeal of the ’399 patent. We find, as
    did the district court, that the jury was presented with
    substantial evidence on which to base its finding that
    NLG infringes the asserted claims of the ’399 patent.
    NLG argues that the jury’s finding that NLG’s ac-
    cused websites satisfy the “visually perceptible elements”
    limitation of the asserted claims is unsupported. NLG
    further argues that DDR failed to introduce evidence that
    NLG’s accused system automatically identifies or recog-
    nizes the source web page as required by claims 1 and 19
    28                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    of the ’399 patent. NLG also argues that DDR only
    showed the jury screenshot images of the accused web-
    sites running NLG’s e-commerce system on a single day,
    and thus did not provide evidence of NLG’s alleged in-
    fringement throughout the entire damages period.
    The record tells a different tale. For the “visually per-
    ceptible elements” limitation, the jury viewed screenshot
    images from nine NLG-partner host websites and their
    corresponding accused NLG-operated composite web
    pages. DDR’s expert on infringement also presented the
    jury with lists of the “look and feel elements” from each
    host website allegedly incorporated in a corresponding
    NLG-generated composite web page and opined that the
    accused composite web pages satisfied the limitation. The
    jury was free to use this proffered evidence and testimony
    to form its own conclusions as to whether NLG’s accused
    composite web pages satisfied the “visually perceptible
    elements” limitation of the asserted claims.
    As for the other contested limitations of the ’399 pa-
    tent’s asserted claims, DDR’s expert on infringement
    testified that on activation of a link on an NLG-partner
    host website corresponding to an NLG-generated compo-
    site web page, a keyword identifier is sent to NLG’s e-
    commerce web server (e.g., “OBWEB” for Orbitz’s host
    website), and a processor therein determines the location
    and identity of the host website (e.g., Orbitz). The jury
    was free to credit this testimony as evidence that NLG’s
    accused e-commerce system “automatically . . . recog-
    niz[es]” or “automatically identif[ies]” the source page “on
    which the link has been activated.”
    NLG’s argument that DDR provided the jury with
    screenshot images of NLG’s accused composite web pag-
    es—and thus evidence of infringement—for only one day
    appears to be more relevant to damages than to infringe-
    ment. Regardless, NLG’s contention is without merit.
    DDR’s expert testified that he had examined NLG’s
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                29
    accused system throughout the entire period of alleged
    infringement, including any changes in its software
    source code, deposition testimony on its operation, and,
    via the Internet Archive, prior versions of accused compo-
    site web pages. Based on his review, DDR’s expert testi-
    fied that nothing about NLG’s accused system “had
    changed in any substantial way” during this period. J.A.
    3751–52. Substantial evidence supports the jury’s finding
    that NLG’s accused system infringes the ’399 patent, and
    thus the district court did not err in denying NLG’s mo-
    tion for JMOL of noninfringement.
    E. Damages
    DDR sought $6.04 million in damages for NLG’s in-
    fringement of the ’572 and ’399 patents; NLG countered
    with $375,000. The parties agreed on a verdict form that
    instructed the jury to award a single sum to compensate
    DDR for NLG’s infringement of the asserted claims found
    to be infringed and not invalid. J.A. 3080. The jury
    awarded DDR $750,000 in damages for NLG’s infringe-
    ment, without specifying how this award was apportioned
    between the ’572 and the ’399 patents.
    Because we find the ’572 patent invalid as anticipat-
    ed, we vacate the damages award. This could warrant a
    new trial on damages. See Verizon Servs. Corp. v. Vonage
    Holdings Corp., 
    503 F.3d 1295
    , 1310 (Fed. Cir. 2007).
    NLG did not, however, move for a new trial under FRCP
    59 and may not have preserved its recourse to this option.
    DDR 
    Holdings, 954 F. Supp. 2d at 522
    (“Interestingly
    however, NLG does not move for a new trial pursuant to
    Rule 59.”). We remand to the district court to determine
    the effect—if any—of our invalidation of the ’572 patent
    on the jury’s damages award. 8
    8  We note that NLG’s contention that the jury’s
    damages award was “grossly excessive” because its ac-
    30                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    F. Prejudgment Interest
    The district court also awarded DDR prejudgment in-
    terest. NLG contends that DDR should not be entitled to
    any prejudgment interest because it is a non-practicing
    entity and at a minimum, DDR should not be entitled to
    any prejudgment interest during a four-year stay in
    litigation since the stay was the result of DDR’s request
    for ex parte reexamination of the ’135 and ’572 patents.
    We review the district court’s award of prejudgment
    interest for an abuse of discretion. See Telcordia Techs.,
    Inc. v. Cisco Sys., Inc., 
    612 F.3d 1365
    , 1377 (Fed. Cir.
    2010); see also Gen. Motors Corp. v. Devex Corp., 
    461 U.S. 648
    , 657 (1983) (“[A] decision to award prejudgment
    interest will only be set aside if it constitutes an abuse of
    discretion.”). Under 35 U.S.C. § 284, after a finding of
    infringement, the court “shall award . . . damages . . .
    together with interest and costs.” (emphases added).
    Prejudgment interest should ordinarily be awarded
    absent some justification for withholding such an award.
    Gen. 
    Motors, 461 U.S. at 657
    ; see also Energy Transp.
    Grp., Inc. v. William Demant Holding A/S, 
    697 F.3d 1342
    , 1358 (Fed. Cir. 2012) (“The award of pre-judgment
    interest is the rule, not the exception.”) (quotation and
    citation omitted).
    NLG cites no case law suggesting that prevailing non-
    practicing entities are not entitled to prejudgment inter-
    est. We decline to create such a statutory exception. See
    Energy 
    Transp., 697 F.3d at 1358
    (“The district court did
    cused websites infringed for only one day is based on a
    flawed premise and is without merit. As the district court
    explained, NLG cannot attempt to “reverse engineer the
    jury’s math . . . and use its substituted, and purely specu-
    lative, analysis to call the award excessive.” DDR Hold-
    
    ings, 954 F. Supp. 2d at 530
    .
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                   31
    not abuse its discretion in this case by following the
    standard rule of awarding pre-judgment interest.”).
    However, since the ’572 patent is invalid, the district
    court must recalculate its award of prejudgment interest
    so that it is tied solely to NLG’s infringement of the ’399
    patent, which issued in 2010, more than four years after
    issuance of the ’572 patent. Nickson Indus., Inc. v. Rol
    Mfg. Co., 
    847 F.2d 795
    , 800 (Fed. Cir. 1988) (“Generally,
    prejudgment interest should be awarded from the date of
    infringement to the date of judgment.”). Since the ’399
    patent did not issue until after the stay was lifted in 2010,
    we need not determine whether DDR is entitled to pre-
    judgment interest during the pendency of the contested
    stay.
    We have considered the parties’ remaining arguments
    and find them unpersuasive.
    III. CONCLUSION
    In large part, we affirm the district court. The assert-
    ed claims of the ’572 patent, however, are anticipated by
    Digital River’s prior art Secure Sales System under 35
    U.S.C. § 102(a), and no substantial evidence supports the
    jury’s contrary finding. As such, the district court erred
    in denying defendants’ motion for JMOL of invalidity as
    to the ’572 patent. We vacate the award of damages and
    prejudgment interest to DDR based on NLG’s infringe-
    ment of the ’572 and ’399 patents and remand to the
    district court in order to determine the damages and
    prejudgment interest attributable solely to NLG’s in-
    fringement of the ’399 patent.
    AFFIRMED IN PART, REVERSED IN PART, AND
    REMANDED
    COSTS
    No costs.
    United States Court of Appeals
    for the Federal Circuit
    ______________________
    DDR HOLDINGS, LLC,
    Plaintiff-Appellee,
    v.
    HOTELS.COM, L.P., CENDANT TRAVEL
    DISTRIBUTION SERVICES GROUP, INC.,
    EXPEDIA, INC., TRAVELOCITY.COM, L.P.,
    SITE59.COM, LLC, INTERNATIONAL CRUISE &
    EXCURSION GALLERY, INC.,
    OURVACATIONSTORE, INC., INTERNETWORK
    PUBLISHING CORPORATION, AND ORBITZ
    WORLDWIDE, LLC,
    Defendants,
    AND
    NATIONAL LEISURE GROUP, INC. AND
    WORLD TRAVEL HOLDINGS, INC.,
    Defendants-Appellants,
    AND
    DIGITAL RIVER, INC.,
    Defendant.
    ______________________
    2013-1505
    ______________________
    2                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    MAYER, Circuit Judge, dissenting.
    I respectfully dissent. The claims asserted by DDR
    Holdings, LLC (“DDR”) fall outside 35 U.S.C. § 101 be-
    cause they simply describe an abstract concept—that an
    online merchant’s sales can be increased if two web pages
    have the same “look and feel”—and apply that concept
    using a generic computer.
    I.
    The common specification of DDR’s patents notes that
    an online merchant will often lose customers when those
    customers click on an advertisement from a third-party
    vendor that has been displayed on the original merchant’s
    web page. See U.S. Patent No. 6,993,572 (the “’572 pa-
    tent”) col.2 ll.30–33. The specification explains, however,
    that the original merchant could potentially avoid “the
    loss of hard-won visitor traffic,” 
    id. col.2 ll.64–65,
    if he
    were able to dupe customers into believing that they were
    still on the merchant’s web page even when they were
    actually viewing goods from a third-party vendor, 
    id. col.2 ll.26–65.
    Notably, though, DDR’s patents are very vague
    as to how this duping is to occur, indicating only that the
    web page of the original merchant and that of the third-
    party vendor should be made to look alike using “visually
    perceptible elements.” See U.S. Patent No. 7,818,399 (the
    “’399 patent”) col.28 ll.31–32 (requiring the use of a “plu-
    rality of visually perceptible elements visually corre-
    sponding to the [original merchant’s web] page”). DDR’s
    patents fail to meet the demands of section 101 because
    they describe a goal—confusing consumers by making two
    web pages look alike—but disclose no new technology, or
    “inventive concept,” Mayo Collaborative Servs. v. Prome-
    theus Labs., Inc., 
    132 S. Ct. 1289
    , 1294 (2012), for achiev-
    ing that goal. See O’Reilly v. Morse, 56 U.S. (15 How.) 62,
    120 (1854) (rejecting a claim which covered “an effect
    produced by the use of electro-magnetism distinct from
    the process or machinery necessary to produce it”); In re
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                    3
    Brooks, 
    90 F.2d 106
    , 107–08 (CCPA 1937) (“It is for the
    discovery or invention of some practicable method or
    means of producing a beneficial result or effect, that a
    patent is granted, and not for the result or effect itself.”
    (emphasis added) (citations and internal quotation marks
    omitted)).
    DDR’s patents are long on obfuscation but short on
    substance. Indeed, much of what they disclose is so
    rudimentary that it borders on the comical. For example,
    the patents explain that two web pages are likely to look
    alike if they are the same color, have the same page
    layout, and display the same logos. See ’572 patent col.14
    ll.5–18. The recited computer limitations, moreover, are
    merely generic. The claims describe use of a “data store,”
    a “web page having a link,” and a “computer processor,”
    
    id. col.29 ll.1–13,
    all conventional elements long-used in e-
    commerce. Because DDR’s claims, like those at issue in
    Alice Corporation v. CLS Bank International, “simply
    instruct the practitioner to implement [an] abstract
    idea . . . on a generic computer,” they do not meet section
    101. 
    134 S. Ct. 2347
    , 2359 (2014); see 
    id. at 2360
    (reject-
    ing claims requiring a “data processing system’” with a
    “communications controller” and a “data storage unit” as
    “purely functional and generic” (citations and internal
    quotation marks omitted)); Accenture Global Servs.,
    GmbH v. Guidewire Software, Inc., 
    728 F.3d 1336
    , 1344
    (Fed. Cir. 2013) (rejecting claims requiring “a combination
    of computer components including an insurance transac-
    tion database, a task library database, a client compo-
    nent, and a server component, which include[d] an event
    processor, a task engine, and a task assistant”).
    II.
    The court concludes that the asserted claims of
    DDR’s ’399 patent fall within section 101 because “they do
    not merely recite the performance of some business prac-
    tice known from the pre-Internet world along with the
    4                     DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    requirement to perform it on the Internet.” Ante at 20.
    This is incorrect. DDR’s claims do, in fact, simply take a
    well-known and widely-applied business practice and
    apply it using a generic computer and the Internet. The
    idea of having a “store within a store” was in widespread
    use well before the dawn of e-commerce. For example,
    National Leisure Group, Inc. (“NLG”), one of the defend-
    ants here, previously “sold vacations at . . . BJ’s Whole-
    sale Clubs through point of purchase displays in the 45
    BJ’s Clubs along the Eastern Seaboard.” Br. of Defend-
    ants-Appellants National Leisure Group, Inc. and World
    Travel Holdings, Inc. at 4. DDR’s patents are directed to
    the same concept. Just as visitors to BJ’s Wholesale
    Clubs could purchase travel products from NLG without
    leaving the BJ’s warehouse, the claimed system permits a
    person to purchase goods from a third-party vendor, but
    still have the visual “impression that she is viewing pages
    served by the [original host merchant].” ’399 patent col.3
    ll.23–24; see ante at 3 (explaining that DDR’s claimed
    system “permits a website visitor, in a sense, to be in two
    places at the same time”). Indeed, any doubt as to wheth-
    er the claimed system is merely an Internet iteration of
    an established business practice is laid to rest by the fact
    that one of the named inventors acknowledged that the
    innovative aspect of his claimed invention was “[t]aking
    something that worked in the real world and doing it on
    the Internet.” J.A. 03208.
    Alice articulated a technological arts test for patent
    
    eligibility. 134 S. Ct. at 2359
    (explaining that the claimed
    method fell outside section 101 because it did not “im-
    prove the functioning of the computer itself” or “effect an
    improvement in any other technology or technical field”).
    Here, the court correctly recognizes Alice’s technological
    arts standard, but applies it in a deficient manner. Ac-
    cording to the court, DDR’s claims fall within section 101
    because the “solution” they offer “is necessarily rooted in
    computer technology in order to overcome a problem
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                    5
    specifically arising in the realm of computer networks.”
    Ante at 20 (emphasis added). The solution offered by
    DDR’s claims, however, is not rooted in any new computer
    technology. Its patents address the problem of preventing
    online merchants from losing “hard-won visitor traf-
    fic,” ’572 patent col.2 ll.64–65, and the solution they offer
    is an entrepreneurial, rather than a technological, one.
    DDR has admitted that it did not invent any of the gener-
    ic computer elements disclosed in its claims. J.A. 3311–
    16. There is no dispute, moreover, that at the time of the
    claimed invention the use of hyperlinks to divert consum-
    ers to particular web pages was a well-understood and
    widely-used technique. See ’399 patent col.1 ll.29–52.
    While DDR’s patents describe the potential advantages of
    making two web pages look alike, they do not disclose any
    non-conventional technology for capturing the “look and
    feel” of a host website or for giving two web pages a simi-
    lar appearance. See 
    Alice, 134 S. Ct. at 2360
    (“[W]hat
    petitioner characterizes as specific hardware . . . is purely
    functional and generic.”); 
    Accenture, 728 F.3d at 1345
    (rejecting claims that contained no “detailed software
    implementation guidelines”). DDR’s patents fall outside
    section 101 because they simply “tak[e] existing infor-
    mation”—the visual appearance of a host merchant’s
    website—and use conventional technology to “organiz[e]
    this information into a new form.” Digitech Image Techs.,
    LLC v. Elecs. for Imaging, Inc., 
    758 F.3d 1344
    , 1351 (Fed.
    Cir. 2014); see 
    Mayo, 132 S. Ct. at 1298
    (emphasizing that
    reciting “well-understood, routine, [or] conventional
    activity” does not impart patent eligibility).
    In concluding that DDR’s claims meet the demands of
    section 101, the court focuses on the fact that “they recite
    a specific way to automate the creation of a composite web
    page . . . .” Ante at 23 (emphasis added). The Supreme
    Court, however, has emphatically rejected the idea that
    claims become patent eligible simply because they dis-
    close a specific solution to a particular problem. See
    6                      DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.
    Bilski v. Kappos, 
    561 U.S. 593
    , 599–601 (2010) (conclud-
    ing that claims fell outside section 101 notwithstanding
    the fact that they disclosed a very specific method of
    hedging against price increases); Parker v. Flook, 
    437 U.S. 584
    , 593 (1978) (rejecting the argument “that if a process
    application implements a principle in some specific fash-
    ion, it automatically falls within the patentable subject
    matter of § 101”). Indeed, although the claims at issue in
    Alice described a very specific method for conducting
    intermediated settlement, the Court nonetheless unani-
    mously concluded that they fell outside section 
    101. 134 S. Ct. at 2358
    –60.
    Nor is the fact that the claims address an “Inter-
    netcentric problem,” ante at 23, sufficient to render them
    patent eligible. The Supreme Court has repeatedly made
    clear that “limiting the use of an abstract idea to a partic-
    ular technological environment” is insufficient to confer
    patent eligibility. 
    Alice, 134 S. Ct. at 2360
    (citations and
    internal quotation marks omitted); see also Mayo, 132 S.
    Ct. at 1294; 
    Bilski, 561 U.S. at 610
    . Accordingly, the fact
    that DDR’s system operates “in the context of the Inter-
    net,” ante at 22, does not bring it within patentable sub-
    ject matter.
    The potential scope of DDR’s patents is staggering,
    arguably covering vast swaths of Internet commerce.
    DDR has already brought infringement actions against
    ten defendants, including Digital River, Inc., Expedia,
    Inc., Travelocity.com, L.P., and Orbitz Worldwide, LLC.
    See J.A. 255–63; ante at 7. DDR’s claims are patent
    ineligible because their broad and sweeping reach is
    vastly disproportionate to their minimal technological
    disclosure. See 
    Mayo, 132 S. Ct. at 1303
    (In assessing
    patent eligibility, “the underlying functional concern . . . is
    a relative one: how much future innovation is foreclosed
    relative to the contribution of the inventor.”).
    DDR HOLDINGS, LLC   v. HOTELS.COM, L.P.                7
    Alice made clear that claims untethered to any ad-
    vance in science or technology do not pass muster under
    section 
    101. 134 S. Ct. at 2359
    . Viewed as a whole,
    DDR’s claims contain no more than an abstract idea for
    increasing sales implemented via “some unspecified,
    generic computer,” 
    id. at 2360
    . The inventive concept, if
    any, embedded in DDR’s claims is an idea for “retaining
    control over the attention of the customer,” ante at 22.
    Because this purported inventive concept is an entrepre-
    neurial rather than a technological one, DDR’s claims are
    not patentable.
    

Document Info

Docket Number: 13-1505

Citation Numbers: 773 F.3d 1245

Filed Date: 12/5/2014

Precedential Status: Precedential

Modified Date: 1/12/2023

Authorities (23)

Telcordia Technologies, Inc. v. Cisco Systems, Inc. , 612 F.3d 1365 ( 2010 )

Verizon Services Corp. v. Vonage Holdings Corp. , 503 F.3d 1295 ( 2007 )

In Re Kuriappan P. Alappat, Edward E. Averill and James G. ... , 33 F.3d 1526 ( 1994 )

Nickson Industries, Inc. v. Rol Manufacturing Co., Ltd., ... , 847 F.2d 795 ( 1988 )

State Street Bank & Trust Co. v. Signature Financial Group, ... , 149 F.3d 1368 ( 1998 )

Enzo Biochem, Inc. v. Applera Corp. , 599 F.3d 1325 ( 2010 )

Gottschalk v. Benson , 93 S. Ct. 253 ( 1972 )

Dealertrack, Inc. v. Huber , 674 F.3d 1315 ( 2012 )

Wellman, Inc. v. Eastman Chemical Co. , 642 F.3d 1355 ( 2011 )

In Re Bilski , 545 F.3d 943 ( 2008 )

ORION IP, LLC v. Hyundai Motor America , 605 F.3d 967 ( 2010 )

Harris Corporation v. Ericsson, Inc. , 417 F.3d 1241 ( 2005 )

james-constant-v-advanced-micro-devices-inc-gould-inc-american , 848 F.2d 1560 ( 1988 )

Aventis Pharma Deutschland GmbH v. Lupin, Ltd. , 499 F.3d 1293 ( 2007 )

Parks v. Booth , 26 L. Ed. 54 ( 1880 )

Microsoft Corp. v. i4i Ltd. Partnership , 131 S. Ct. 2238 ( 2011 )

Nautilus, Inc. v. Biosig Instruments, Inc. , 134 S. Ct. 2120 ( 2014 )

Parker v. Flook , 98 S. Ct. 2522 ( 1978 )

KSR International Co. v. Teleflex Inc. , 127 S. Ct. 1727 ( 2007 )

Bilski v. Kappos , 130 S. Ct. 3218 ( 2010 )

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