David M. Marks v. Houston Casualty Company , 369 Wis. 2d 547 ( 2016 )


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    2016 WI 53
    SUPREME COURT             OF     WISCONSIN
    CASE NO.:                2013AP2756
    COMPLETE TITLE:          David M. Marks,
    Plaintiff-Appellant-Cross-Respondent-
    Petitioner,
    v.
    Houston Casualty Company,
    Defendant-Respondent-Cross-Appellant,
    Bedford Underwriters, Ltd.,
    Defendant-Respondent.
    REVIEW OF A DECISION OF THE COURT OF APPEALS
    (Reported at 
    363 Wis. 2d 505
    , 
    866 N.W.2d 393
    )
    (Ct. App. 2015 – Published)
    PDC No: 
    2015 WI App 44
    OPINION FILED:           June 30, 2016
    SUBMITTED ON BRIEFS:
    ORAL ARGUMENT:           March 16, 2016
    SOURCE OF APPEAL:
    COURT:                Circuit
    COUNTY:               Milwaukee
    JUDGE:                Richard J. Sankovitz
    JUSTICES:
    CONCURRED:            BRADLEY, A. W., J. and ABRAHAMSON, J. concur
    (Opinion filed).
    BRADLEY, R. G., J. concurs (Opinion filed).
    DISSENTED:
    NOT PARTICIPATING:
    ATTORNEYS:
    For        the    plaintiff-appellant-cross-respondent-petitioner,
    there were briefs by Jon E. Fredrickson, Brian T. Fahl, Aaron H.
    Aizenberg, Stuart J. Check, and Kravit, Hovel & Krawczyk, S.C.,
    Milwaukee, and oral argument by Jon E. Fredrickson.
    For the defendant-respondent-cross-appellant, there was a
    brief by John D. Finerty, Adam E. Witkov, and Michael Best &
    Friedrich         LLP,   Milwaukee   and   Aidan   M.   McCormack,   Robert   C.
    Santoro, and DLA Piper LLC (US), New York.       Oral argument by
    Aidan M. McCormack.
    There was an amicus curiae brief by James A. Friedman, Todd
    G. Smith, Linda S. Schmidt, and Godfrey & Kahn, S.C., Madison on
    behalf of Wisconsin Insurance Alliance and American Insurance
    Association.   Oral argument by James A. Friedman.
    2
    
    2016 WI 53
                                                               NOTICE
    This opinion is subject to further
    editing and modification.   The final
    version will appear in the bound
    volume of the official reports.
    No.   2013AP2756
    (L.C. No.   2009CV18145)
    STATE OF WISCONSIN                       :            IN SUPREME COURT
    David M. Marks,
    Plaintiff-Appellant-Cross-Respondent-
    Petitioner,
    FILED
    v.
    JUN 30,2016
    Houston Casualty Company,
    Diane M. Fremgen
    Defendant-Respondent-Cross-Appellant,         Clerk of Supreme Court
    Bedford Underwriters, Ltd.,
    Defendant-Respondent.
    REVIEW of a decision of the Court of Appeals.           Affirmed.
    ¶1     ANNETTE KINGSLAND ZIEGLER, J.       This is a review of a
    published decision of the court of appeals, Marks v. Houston
    Casualty Co., 
    2015 WI App 44
    , 
    363 Wis. 2d 505
    , 
    866 N.W.2d 393
    ,
    which affirmed the Milwaukee County circuit court's1 grant of
    1
    The Honorable Richard J. Sankovitz presided.
    No.    2013AP2756
    summary judgment in favor of Houston Casualty Company ("Houston
    Casualty") and Bedford Underwriters, Ltd.2
    ¶2    In July of 2009, trustee David Marks ("Marks") asked
    his professional liability insurer, Houston Casualty, to defend
    him   in   six    lawsuits       filed   in        2007,   2008,    and    2009   in    five
    different states.          Houston Casualty informed Marks that it had
    no duty to defend him in any of those lawsuits, and Marks then
    brought suit against Houston Casualty.                       Both the circuit court
    and the court of appeals agreed with Houston Casualty that a
    comparison of Marks' policy to the allegations in the complaints
    against Marks established that Houston Casualty had no duty to
    defend Marks.
    ¶3    We     conclude       that    the        complaints      and    counterclaim
    against    Marks    do     not    allege       facts       which,   if     proven,     would
    constitute       claims    covered       under       the     insurance     policy      Marks
    obtained from Houston Casualty.                    Houston Casualty therefore did
    not breach its duty to defend Marks when it declined to defend
    him in the six lawsuits at issue.                     Consequently, we affirm the
    decision of the court of appeals.
    I.     FACTUAL AND PROCEDURAL BACKGROUND
    ¶4    David       Marks     is     the       trustee     of   two     trusts:      the
    Irrevocable       Children's        Trust          ("ICT")    and    the     Irrevocable
    2
    Although   involved   in   these   proceedings,   Bedford
    Underwriters did not file a separate brief in this case and
    instead joins the positions taken by Houston Casualty.       For
    simplicity, Bedford Underwriters will generally not be mentioned
    in this opinion.
    2
    No.     2013AP2756
    Children's Trust No. 2 ("ICT2").            At all times relevant to this
    dispute, ICT and ICT2 owned a controlling interest in a company
    known as Titan Global Holdings, Inc. ("Titan").3               From 2007 to
    2009, a number of lawsuits involving Marks and Titan were filed
    throughout the country.         Because the outcome of this case turns
    on the allegations contained in the five complaints and one set
    of counterclaims filed against Marks, we will set forth the
    contents of these documents in some detail.
    ¶5    On or about December 21, 2007, Oblio Telecom, Inc.
    ("Oblio") filed a lawsuit against Hawaii Global Exchange, Inc.
    ("Hawaii Global") in the United States District Court for the
    Northern District of Texas (the "Hawaii Global action").4                    On
    April 7, 2008, Hawaii Global filed a counterclaim against Oblio,
    Titan,   Frank      Crivello     ("Crivello"),     Marks,     Bryan     Chance
    ("Chance"),   and    Kurt      Jensen   ("Jensen").     The    counterclaim
    described Marks as a "citizen of the State of Wisconsin" and "a
    principal shareholder and equitable owner of Titan" and asserted
    one count of conspiracy to commit fraud against the counterclaim
    3
    One of the complaints filed against Titan (discussed
    infra) describes Titan as a "high-growth diversified holding
    company with a dynamic portfolio of companies engaged in
    emerging telecommunications markets and advanced technologies."
    A holding company is a "company formed to control other
    companies, usu. confining its role to owning stock and
    supervising   management."      Holding company,  Black's   Law
    Dictionary 339 (10th ed. 2014).
    4
    Houston Casualty supplied this date, which is not in the
    record. Marks does not dispute the fact and it is not relevant
    to the disposition of this case.
    3
    No.   2013AP2756
    defendants.5   On October 24, 2008, Hawaii Global filed amended
    counterclaims against Titan, Oblio, Marks, Chance, and Jensen.6
    ¶6   On October 28, 2008, the Professional Liability Errors
    & Omissions Insurance Policy at issue in this case ("the policy"
    or "Marks' policy"), issued by Houston Casualty to Marks, took
    effect.   The policy's expiration date was October 28, 2009.   The
    policy provided coverage for
    any Loss and Claim Expenses in excess of the
    Deductible amount and subject to the Limit of
    Liability as the Insured acting in the profession
    described in Item 3 of the Declarations shall become
    legally obligated to pay for Claim or Claims first
    made against the Insured during the Policy Period by
    reason of any Wrongful Act by an Insured provided
    always that the Insured has no knowledge of such
    Wrongful Act prior to the Inception Date of this
    5
    The allegations in this lawsuit concern a business
    relationship   between  Hawaii   Global   and  the  counterclaim
    defendants apparently gone sour.    According to the complaint,
    Hawaii Global purchased prepaid phone cards from Oblio and Titan
    and sold them to distributors, retailers, and individual users.
    Hawaii Global alleges that the counterclaim defendants conspired
    to defraud Hawaii Global, among others, by "inducing and
    extorting" them to purchase phone cards with "no intention to
    deliver the promised service."        Further, the counterclaim
    defendants allegedly
    conspired to use Titan and Oblio and other corporate
    shells to perpetrate a fraud upon Oblio's former
    distributors, including [Hawaii Global], with the
    intention of bankrupting them and eliminating them
    from the marketplace so that it could usurp their
    business for the benefit of a newly formed entity,
    Planet Direct, Inc.
    6
    These counterclaims are not in the record. The parties do
    not argue that these claims affect our analysis, so we do not
    address them.
    4
    No.       2013AP2756
    Policy and further provided that such Wrongful                                Act
    took place subsequent to the Retroactive Date                                 set
    forth in Item 8 of the Declarations.
    ¶7     "Loss" is defined in the policy to mean, in part, "a
    monetary judgment, award or settlement for damages including an
    award by a court of reasonable attorney's fees and costs to a
    party making [a] Claim."                "Claim" is defined in the policy to
    mean    "a    demand       received     by    the    Insured    for     compensation         of
    damages,       including         the    service          of   suit . . . against            the
    Insured."          "Claim Expenses" is defined in the policy to mean, in
    part:
    (1) fees charged by an attorney designated by the
    Company and (2) all other fees, costs or expenses
    incurred in the investigation, adjustment, defense and
    appeal of a Claim if incurred by the Company or an
    attorney designated by the Company, or by the Insureds
    with the written consent of the Company.
    "Wrongful Act" is defined in the policy to mean "any actual or
    alleged error or omission or breach of duty committed or alleged
    to     have    been        committed     or        for    failure     to     render        such
    professional          services     as    are        customarily      rendered         in   the
    profession          of     the   Insured      as     stated     in    Item       3    of    the
    Declarations."
    ¶8     "Item 3 of the Declarations" lists Marks' profession
    as follows: "[s]olely in the performance of services as the
    Trustee       of     the    Irrevocable       Children's        Trust      (ICT),      and/or
    Irrevocable Children's Trust No. 2 (ICT2), for a fee."                               Relevant
    to this appeal, the policy contained the following exclusions:
    This Policy does not apply either directly                                or
    indirectly to any Claim and Claim Expenses:
    5
    No.    2013AP2756
    a) Based upon          or arising out of any
    dishonest, criminal,        fraudulent, malicious or
    intentional Wrongful       Acts, errors or omissions
    committed by or at the     direction of the Insured.
    b)   For  liability   arising   out             of     the
    Insured's services and/or capacity as:
    1)   an   officer,    director,   partner,
    trustee,   or    employee    of    a   business
    enterprise not named in the Declarations or
    a   charitable    organization    or   pension,
    welfare,    profit     sharing,    mutual    or
    investment fund or trust; . . . .
    ¶9        Finally, Endorsement Number 10 of the policy reads in
    part as follows:
    c)   Defense,     Investigation,        and   Settlement     of
    Claim
    1) With respect to the insurance afforded by this
    Policy, the Company shall have the right and duty to
    defend any Claim brought against the Insured alleging
    a covered Wrongful Act.
    ¶10       On December 23, 2008, ILDN West, LLC ("ILDN") filed a
    lawsuit against Titan, Oblio, Titan Communications, Inc. ("Titan
    Communications"), Planet Direct, Inc. ("Planet Direct"), Marks,
    Crivello, and Does 1-50 in the Superior Court of the State of
    California for the County of Los Angeles (the "ILDN action").
    The complaint described Marks as "an individual residing at all
    material times in or around Dallas, Texas," and stated that
    "[a]t all times relevant hereto, Marks was a Chairman of Titan
    and represented Oblio, Titan Communications and Planet Direct."
    The   complaint        asserted    seven       causes    of   action:     breach   of
    contract against Titan, Titan Communications, and Planet Direct;
    breach     of    contract   against     Oblio,     Titan      Communications,      and
    6
    No.     2013AP2756
    Planet Direct; breach of guaranty against Titan; fraud against
    Titan, Marks, and Crivello; negligent misrepresentation against
    Titan,    Marks,     and    Crivello;       quantum   meruit/unjust            enrichment
    against Titan, Oblio, Titan Communications, and Planet Direct;
    and "account stated"7 against Titan, Oblio, Titan Communications,
    and Planet Direct.8
    ¶11     On   February    2,     2009,     George     L.    Miller,       Chapter    7
    Trustee of the Estate of USA Detergents, Inc. ("USAD"), filed a
    lawsuit       against        Greystone          Business        Credit         II,     LLC.
    ("Greystone"), GBC Funding, L.L.C. ("GBC"), Titan, Frank Orlando
    ("Orlando"), Chance, R. Scott Hensell ("Hensell"), Marks, Titan
    PCB   West,    Inc.,       n/k/a    Titan     Electronics,       Inc.     ("Titan       PCB
    West"), Titan PCB East, Inc., n/k/a Titan East, Inc. ("Titan PCB
    East"),     Oblio,     Titan       Wireless      Communications,         Inc.        ("Titan
    Wireless"),        StartTalk        Inc.      ("StartTalk"),        Pinless,           Inc.
    ("Pinless"), Appalachian Oil Company ("Appalachian"), Appco-Ky,
    Inc. ("Appco"), and Crivello in the United States Bankruptcy
    Court for the District of Delaware (the "USAD action").                                 The
    7
    "Generally, an account stated is defined as an agreement
    between parties who have had previous transactions of a monetary
    character that all the items of the account representing those
    transactions, and the balance struck, are correct, together with
    a promise, express or implied, for the payment of that balance."
    1A C.J.S. Account Stated § 1 (2016).
    8
    The ILDN action concerns debts allegedly due ILDN by the
    defendants in that suit for telecommunications services provided
    to the defendants by ILDN, and allegedly false representations
    made by certain of the defendants to ILDN regarding payment of
    those debts.
    7
    No.    2013AP2756
    complaint described Marks as "a citizen of Wisconsin," "Chairman
    of the Board of Directors of USAD at some point after August 1,
    2007," and, "[a]t all material times hereto," "Chairman of Titan
    and a Member of Crivello Group[, LLC]."9
    ¶12     The    complaint         asserted      nine    counts:          to    avoid    and
    recover preferential transfers pursuant to 11 U.S.C. §§ 547 and
    550 against Greystone and GBC; to avoid and recover preferential
    transfers      pursuant         to     11   U.S.C.        §§ 547        and    550       against
    Greystone, GBC, Titan, Titan PCB West, Titan PCB East, Oblio,
    Titan      Wireless,      StartTalk,        Pinless,       Appalachian,            and    Appco;
    disallowance        of    all    claims     pursuant        to     11    U.S.C.      § 502(d)
    against Greystone and GBC; objection to proof of claim pursuant
    to    11    U.S.C.       § 502       against       Greystone     and      GBC;       equitable
    subordination pursuant to 11 U.S.C. § 510(c) against Greystone
    and   GBC;    breach      of     fiduciary         duty   against       Orlando,         Chance,
    Hensell, and Marks; aiding and abetting breach of fiduciary duty
    against Greystone, GBC, Titan, and Crivello; civil conspiracy
    9
    The   allegations   in   this  lawsuit  concern   Titan's
    acquisition of a controlling interest in USAD, "a manufacturer
    and distributor of value priced and mid-priced laundry care
    products, household cleaners, personal care items, candles and
    air fresheners."    The complaints allege that Titan's operation
    of USAD enriched the defendants at the expense of USAD and its
    creditors.   More specifically, the complaint alleges that the
    defendants should have either recapitalized or liquidated USAD
    "for the benefit of all creditors," but "chose instead
    wrongfully to perpetuate the USAD entity" for the defendants'
    own benefit.     Additionally, the complaint alleges that the
    defendants "orchestrated and/or compelled the payment of
    preferential transfers for their own benefit at the expense of
    USAD and its creditors."
    8
    No.     2013AP2756
    against Greystone, GBC, Titan, Orlando, Chance, Hensell, Marks,
    and Crivello; and for an accounting against Greystone and GBC.
    ¶13        On   or   about   May     4,   2009,    Phillip     L.    Near     filed   a
    lawsuit against Titan, Crivello, Marks, Chance, Greystone, and
    Goldberg,       Kohn,     Bell,     Black,         Rosenbloom      &     Moritz,      Ltd.
    ("Goldberg Kohn") in the United States District Court for the
    District of Kansas (the "Near action").                    The complaint described
    Marks as "a resident of Wisconsin," "the Chairman of Titan and,
    through one or more of his business entities, a shareholder of
    Titan."     The complaint also stated that Marks "claims to be a
    director    of      Crescent."10       The    complaint     asserted       ten    counts:
    fraud    against      Titan,     Crivello,        Marks,   and   Chance;       fraudulent
    inducement against Titan, Crivello, Marks, and Chance; negligent
    misrepresentation against Titan, Crivello, Marks, and Chance;
    fraud by silence against Titan, Crivello, Marks, and Chance;
    breach    of    contract       against    Titan;      conversion        against    Titan,
    Crivello,       Marks,    and     Chance;         conversion     against       Greystone;
    conversion against Goldberg Kohn; civil conspiracy against all
    10
    "Crescent" refers to Crescent Fuels, Inc. and its
    subsidiaries, including Crescent Oil Company, Inc., Crescent
    Corporation, Crescent Stores Corporation, Crescent Holdings,
    Inc., and Crescent Realty, Inc.
    9
    No.       2013AP2756
    the defendants; and breach of fiduciary duty against Goldberg
    Kohn.11
    ¶14       On   July    1,    2009,    Lanny      Houillion    filed       a    lawsuit
    against Chance, Hensell, Oblio, Titan, and Marks in the County
    Court     of    Dallas     (the       "Houillion      action").         The    complaint
    described Marks as "an individual and Chairman of the Board for
    [Titan]."12         The    complaint       asserted      three    causes       of    action
    against    the      defendants:         breach   of    contract;       negligence;       and
    fraud.13
    ¶15       On July 10, 2009, Appalachian filed a lawsuit against
    Titan, Marks, Chance, and Hensell, "individually, and in their
    capacities as directors of [Appalachian]," in the United States
    Bankruptcy      Court      for    the    Eastern      District    of    Tennessee       (the
    "Appalachian action").                The complaint described Marks as "an
    individual       residing        in   Milwaukee,       Wisconsin,"      "a     member     of
    [Appalachian's] Board of Directors at all times relevant to this
    11
    The Near action alleges that Near "lost his company, his
    life savings, and his business reputation by the repugnant,
    fraudulent, and unlawful conduct of the Defendants."       Near
    contends that Titan acquired an interest in Crescent, a company
    involved in the fuel distribution industry, "looted" Crescent
    for "millions of dollars," terminated Near, who was once
    president and majority shareholder of Crescent Fuels, Inc., and
    left him liable to other entities for millions of dollars in
    personal guarantees.
    12
    The complaint is titled "Plaintiff's First                                   Amended
    Original Petition." No other petition is in the record.
    13
    The Houillion action involves an alleged breach of a
    commercial lease agreement between the defendants in that case
    and Houillion.
    10
    No.    2013AP2756
    Complaint," and "an 'Insider' of [Appalachian] as defined in
    § 101(31) of the Bankruptcy Code."
    ¶16     The complaint asserted six counts: to avoid fraudulent
    transfers    pursuant       to    11   U.S.C.       § 548(a)(1)(B)       and     recover
    fraudulent transfers pursuant to 11 U.S.C. § 550 against Titan;
    to   avoid        fraudulent       transfers         pursuant     to      11     U.S.C.
    § 548(a)(1)(A) and recover fraudulent transfers pursuant to 11
    U.S.C.    § 550    against       Titan;     to    avoid     fraudulent    conveyances
    pursuant to 11 U.S.C. § 544 and applicable state law and to
    recover    fraudulent       conveyances          pursuant    to   11    U.S.C.     § 550
    against Titan; to avoid preferential transfers pursuant to 11
    U.S.C. § 547 and recover preferential transfers pursuant to 11
    U.S.C. § 550 against Titan; to avoid wrongful distributions to
    shareholders pursuant to T.C.A. § 48-16-401(C) [of the Tennessee
    Code] against Titan; and to recover wrongful distributions to
    shareholders pursuant to T.C.A. § 48-18-304 [of the Tennessee
    Code] against the director defendants.14
    ¶17     Except    as    detailed        below    with     regard     to     certain
    supplemental      counterclaims        in    the    Hawaii     Global    action,     the
    parties do not point us to any language in the complaints that
    14
    The Appalachian action involves allegations that Titan
    became the 100 percent shareholder of Appalachian, after which
    Titan began "to cause [Appalachian] to transfer large amounts of
    cash to Titan for its own use . . . with full knowledge that
    [Appalachian] (i) was insolvent and (ii) did not have sufficient
    capital to operate."
    11
    No.     2013AP2756
    reference ICT, ICT2, or Marks' position as trustee of ICT and
    ICT2.
    ¶18    On        July    28,     2009,       Marks    provided         notice    of     each
    lawsuit——the Hawaii Global action, the ILDN action, the USAD
    action,     the       Near        action,     the     Houillion        action,        and    the
    Appalachian action——to Houston Casualty.                           In letters to Marks
    dated     July     30,       2009,     Professional         Indemnity         Agency,        Inc.
    ("Professional          Indemnity")         acknowledged          receipt      of     the    six
    claims on behalf of Houston Casualty and stated that it was
    "presently       in    the    process       of    establishing         a    claim     file   and
    reviewing the information provided."
    ¶19    On October 23, 2009, Marks filed a complaint against
    Houston    Casualty          in    Milwaukee      County    circuit         court     alleging,
    among other things, breach of Houston Casualty's duty to defend
    Marks in each of the six lawsuits discussed and denial of Marks'
    six claims in bad faith.15
    ¶20    On        October       27,     2009,     Hawaii      Global      and     TransPac
    Telecom,    Inc.       ("TransPac")——parties               in    the       earliest    of     the
    lawsuits    discussed             above,    the    Hawaii       Global      action——filed       a
    "Motion      for        Leave        to      File      Supplemental           and       Amended
    Counterclaims."
    ¶21    On October 28, 2009, Marks notified Houston Casualty
    of Hawaii Global and TransPac's motion.                           The same day, Marks'
    policy expired.
    15
    Neither party argues that it was improper to bring this
    suit in Wisconsin.
    12
    No.   2013AP2756
    ¶22    In     letters     dated      November          4,    2009,    Professional
    Indemnity    informed     Marks       on   behalf       of    Houston      Casualty   that
    Houston Casualty had "determined that it has no obligation under
    the Policy either to defend or indemnify you . . . in connection
    with" any of the six lawsuits.                    Although the letters provided
    multiple reasons for Houston's refusal to defend or indemnify
    Marks, two are most relevant to this appeal: (1) the alleged
    conduct giving rise to the claims did "not arise out of the
    performance of services by the Insured as the Trustee of the
    Irrevocable Children's Trust and/or Irrevocable Children's Trust
    No.   2,    for    a   fee";    and    (2)    exclusion           b)1)   (the    "business
    enterprise        exclusion")    excluded         any   indemnity        obligation    for
    liability arising out of Marks' services and/or capacity as an
    officer, director, partner, trustee, or employee of a business
    enterprise not named in the declarations of the policy.16
    16
    The policy at issue in this appeal is numbered H708-
    15868.    When Marks notified Houston Casualty of the lawsuits
    against him, he listed the applicable policy as policy H708-
    15868.   Five out of the six letters sent from Houston Casualty
    to Marks listed the applicable policy as policy H708-15868.
    However, the letter tied to the Hawaii Global action lists the
    applicable policy as policy H707-16515. This is the number of a
    previous policy Marks had obtained from Houston Casualty and
    which had a policy term of October 28, 2007, to October 28,
    2008.
    (continued)
    13
    No.     2013AP2756
    ¶23     On November 16, 2009, Houston Casualty filed a notice
    of removal to the United States District Court for the Eastern
    District of Wisconsin.
    ¶24     On November 17, 2009, Marks voluntarily dismissed his
    case and again filed a complaint against Houston Casualty in
    Milwaukee   County   circuit   court    alleging,   among   other    things,
    breach of Houston Casualty's duty to defend Marks in each of the
    six lawsuits discussed and denial of Marks' six claims in bad
    faith.    This second complaint, unlike the first, named Bedford
    Underwriters as a defendant.
    ¶25     On December 18, 2009, Houston Casualty again removed
    the case to federal court.        On March 22, 2010, the case was
    remanded to state court.
    ¶26     On January 21, 2010, the United States District Court
    for the Northern District of Texas granted Hawaii Global and
    TransPac's "Motion for Leave to File Supplemental and Amended
    The reason for this discrepancy is likely because Hawaii
    Global filed its counterclaim on April 7, 2008, a date within
    the policy term of policy H707-16515, not policy H708-15868.
    However, Marks' complaint against Houston Casualty discusses
    policy No. H708-15868, arguing that "[t]here is at least one
    claim within the four corners of each and every one of the
    complaints in the six lawsuits that arguably and/or actually
    triggers coverage under the Policy" (the "Policy" being policy
    H708-15868).   The complaint notes only in passing that "[t]he
    Policy was a renewal of policy H707-16515." Unfortunately, the
    parties do not discuss these seemingly significant facts.
    We will address Marks' arguments as he has made them.   We
    note that the letter from Houston Casualty denying coverage for
    the Hawaii Global action provides the same two reasons for the
    denial as are set out above.
    14
    No.     2013AP2756
    Counterclaims."    On January 25, 2010, Hawaii Global and TransPac
    Telecom, Inc. filed supplemental counterclaims against
    [Crivello], both individually and as settlor, de facto
    trustee and de facto beneficiary of the Irrevocable
    Children's Trust and Irrevocable Children's Trust 2,
    [Marks], both individually and as trustee of the
    Irrevocable    Children's    Trust   and    Irrevocable
    Children's Trust 2, . . . the Irrevocable Children's
    Trust[,] . . . the    Irrevocable   Children's    Trust
    2 [,] . . . Crivello      Group    LLC[,] . . . Phoenix
    Investors LLC[,] . . . and Farwell Equity Partners
    LLC.
    The   counterclaims    collectively      refer    to   these      latter    five
    entities as the "Crivello Family Interests," and assert that
    they are "a group of trusts, limited liability companies and/or
    corporations   owned   or   controlled    by     Crivello   and      managed   by
    Crivello and Marks."
    ¶27   The supplemental counterclaims described Marks as "a
    citizen of the State of Wisconsin" and further stated:
    According to Titan's 10-K for the fiscal year ending
    August 31, 2008,
    Mr.   Marks   has  served    as   Trustee   of
    Irrevocable Children's Trust and Irrevocable
    Children's   Trust   No.    2   since    1994.
    Irrevocable Children's Trust and Irrevocable
    Children's Trust No. 2 currently have an
    ownership   or    investment    interest    in
    commercial properties, private residences,
    natural resources, telecommunications, and
    technology companies, and other business and
    investment ventures.     Mr. Marks has the
    responsibility in overseeing all investments
    by   Irrevocable    Children's    Trust    and
    Irrevocable Children's Trust No. 2 with
    responsibilities beginning at acquisition
    and continuing through ownership. Mr. Marks
    generally acts in the capacity of officer or
    director for all of the operating companies
    15
    No.    2013AP2756
    that are vehicles for investments by the
    Trusts   and   is   involved   in   strategic
    planning, and major decision-making.
    In addition to his individual capacity, Marks is being
    added in a representative capacity as ostensible
    trustee and chairman of Crivello-controlled alter ego
    entities alleged herein.
    ¶28     Hawaii Global alleges, among other things, that "[i]n
    their various capacities as settlor, de facto trustee, trustee,
    de   facto    beneficiaries,        shareholders,    board       members       and/or
    officers, Crivello and Marks have caused the Crivello Family
    Interests    to    intentionally       misappropriate      and    shield       assets
    obtained through fraud and artifice."
    ¶29     The   counterclaims      asserted   three     causes       of    action:
    alter     ego;     RICO   conspiracy      against    the     Crivello          Family
    Interests;       and   fraudulent     transfer   against     all       counterclaim
    defendants.17
    ¶30     On October 28, 2010, Marks filed an amended complaint.
    ¶31     On February 8, 2013, Houston Casualty and Marks filed
    motions for summary judgment in Marks' lawsuit against Houston
    Casualty in Milwaukee County circuit court.                  Marks made four
    arguments    relevant     to   this    appeal.      First,       he    argued     that
    although his policy covered only liability arising out of his
    17
    Although only one count had been asserted in Hawaii
    Global's original counterclaim, the supplemental counterclaims
    began at count three.      The filing, does, however, refer to
    "claims and allegations set forth in . . . the Complaint
    transferred from Hawaii [Global] . . . and consolidated in this
    action."    The parties do not discuss any such transferred
    complaint, so we do not address it. See 
    also supra
    , ¶5 & n.6.
    16
    No.     2013AP2756
    "performance     of    services       as   the   Trustee        of    the    Irrevocable
    Children's Trust (ICT), and/or Irrevocable Children's Trust No.
    2 (ICT2), for a fee," the language in Marks' policy does not
    "define the scope of services that are covered when performed by
    the trustee."         More specifically, "Marks was sued in all six
    lawsuits because he was a director of Titan, and . . . Marks was
    on the board of directors of Titan only by virtue of the trusts'
    controlling      investment      position        in    Titan."            Second,     Marks
    claimed he was sued in the Hawaii Global action "because of his
    position as trustee of ICT and ICT2."                  Third, Marks argued that,
    in   determining      whether    an    insurer        has    breached       its    duty   to
    defend   an    insured,    a    court      may   not        consider      exclusions      or
    limiting      language    in    the   insurance        policy        at   issue     if    the
    insurer had earlier rejected the insured's tender of defense
    without having coverage determined by a court.                            Fourth, Marks
    asserted that the business enterprise exclusion in the Houston
    Casualty policy rendered the entire policy illusory, because it
    excluded coverage for liability arising out of Marks' "services
    and/or         capacity          as . . . an . . . trustee . . . of                         a
    . . . trust."
    ¶32     On October 4, 2013, the circuit court issued an order
    granting    Houston      Casualty's        motion     for     summary       judgment      and
    denying Marks' motion for summary judgment.                          The circuit court
    determined         that         Marks'          policy,         "when             construed
    liberally, . . . can be read to cover the work of a trustee when
    working as an officer or director of a corporation in which the
    trust corpus is [invested]."               Further, the court found that the
    17
    No.     2013AP2756
    "allegations of the six lawsuits against Mr. Marks as presented
    within the four corners of the pleadings fall within the scope
    of the insuring [clause]."         However, the court also found that
    the business enterprise exclusion did not render the insurance
    policy illusory, "is enforceable[,] and does preclude coverage
    for the claims in this case."             Thus, the court concluded that
    Houston Casualty had not breached any duty to defend Marks.               On
    October 31, 2013, the court dismissed the case.
    ¶33   On December 13, 2013, Marks filed a notice of appeal.
    On January 10, 2014, Houston Casualty filed a notice of cross-
    appeal.     On May 7, 2015, the court of appeals "affirm[ed] the
    circuit court's determination that Houston Casualty did not have
    a duty to defend Marks."      Marks, 
    363 Wis. 2d 505
    , ¶1.          Like the
    circuit court, the court of appeals concluded that the business
    enterprise exclusion in the Houston Casualty policy precluded
    coverage and did not render the policy illusory.          
    Id., ¶¶17-27.18 The
      court   thus   found   it     unnecessary    to   consider    Houston
    Casualty's argument that its policy did not even provide an
    initial grant of coverage.        
    Id., ¶1. ¶34
      On July 6, 2015, Marks filed a petition for review in
    this court.    On September 15, 2015, we granted the petition.
    18
    As we will discuss below, the court of appeals tussled
    with some of its prior cases before arriving at its conclusion.
    See, e.g., Marks v. Houston Cas. Co., 
    2015 WI App 44
    , ¶10, 
    363 Wis. 2d 505
    , 
    866 N.W.2d 393
    .
    18
    No.        2013AP2756
    II.    STANDARD OF REVIEW
    ¶35     "We      review    summary      judgment             rulings      independently,
    applying the well-established standards set forth in Wis. Stat.
    § 802.08" (2013-14).19            Hirschhorn v. Auto-Owners Ins. Co., 
    2012 WI 20
    , ¶20, 
    338 Wis. 2d 761
    , 
    809 N.W.2d 529
    (citations omitted).
    Specifically,          summary    judgment        is    granted          if    "the    pleadings,
    depositions, answers to interrogatories, and admissions on file,
    together with the affidavits, if any, show that there is no
    genuine issue as to any material fact and that the moving party
    is entitled to a judgment as a matter of law."                                    § 802.08(2);
    Hirschhorn, 
    338 Wis. 2d 761
    , ¶20 (citation omitted).
    ¶36     In this case we interpret an insurance contract.                                   "The
    interpretation of an insurance contract is a question of law,
    which      this   court     reviews      de   novo."               Plastics      Eng'g       Co.   v.
    Liberty Mut. Ins. Co., 
    2009 WI 13
    , ¶27, 
    315 Wis. 2d 556
    , 
    759 N.W.2d 613
           (citation      omitted).             We    also     examine         the     "four-
    corners     rule,"       which    is    relevant        in     cases      where        an    insured
    argues that its insurer breached its duty to defend the insured.
    See   Olson       v.   Farrar,        
    2012 WI 3
    ,       ¶33,    
    338 Wis. 2d 215
    ,         
    809 N.W.2d 1
    .         "The     proper      application           of    the    four-corners           rule
    presents a question of law, which we decide independently of the
    determinations rendered by the circuit court and the court of
    appeals."           
    Id., ¶22 (determining
                 whether       four-corners           rule
    applies).
    19
    All subsequent references to the Wisconsin Statutes are
    to the 2013-14 version unless otherwise indicated.
    19
    No.     2013AP2756
    III.     ANALYSIS
    A.     General Principles Regarding an Insurer's
    Contractual Duty to Defend Its Insured
    ¶37    Liability        insurance     policies     often    contractually
    obligate an insurer both to defend and to indemnify its insured.
    Maxwell v. Hartford Union High Sch. Dist., 
    2012 WI 58
    , ¶53, 
    341 Wis. 2d 238
    , 
    814 N.W.2d 484
    .             Generally speaking, what is meant
    when courts reference an insurer's "duty to defend" its insured
    is the insurer's "responsibility to defend the insured from all
    actions brought against the insured based on alleged facts or
    circumstances falling within the purview of coverage under the
    policy, regardless of the suit's validity or invalidity."                      14
    Steven Plitt et al., Couch on Insurance § 200:1 (3d ed. 2015)
    (citations       omitted).      An   insurer's      duty   to   indemnify     its
    insured, in contrast, is the insurer's duty "to pay all covered
    claims    and    judgments     against    [its]     insured."     
    Id. § 200:3
    (citations omitted).
    ¶38    When an insurer receives a tender of defense from its
    insured, it "makes an initial determination about whether it
    will defend its insured."            Olson, 
    338 Wis. 2d 215
    , ¶33.             The
    insurer must make this determination carefully, because if it
    refuses to defend and is later found to have "breache[d] a duty
    to defend its insured, [it] is on the hook for all damages that
    result from that breach of its duty."               Maxwell, 
    341 Wis. 2d 238
    ,
    ¶54.20
    20
    See also infra, ¶63 n.29.
    20
    No.    2013AP2756
    ¶39    Both insurers in making this initial determination and
    courts in examining whether an insurer has breached its duty to
    defend its insured use the same analytical framework, known in
    Wisconsin     as      the     "four-corners        rule."       See      Olson,     
    338 Wis. 2d 215
    , ¶33.            The name derives from the fact that "[t]he
    duty to defend is triggered by the allegations contained within
    the four corners of the complaint" against the insured.                         Estate
    of Sustache v. Am. Family Mut. Ins. Co., 
    2008 WI 87
    , ¶20, 
    311 Wis. 2d 548
    ,       
    751 N.W.2d 845
            (citations     omitted).            Put
    differently, "[w]hen a complaint alleges facts that, if proven,
    would   constitute       a    covered    claim,     the     insurer    must    appoint
    defense     counsel    for     its   insured      without     looking    beyond     the
    complaint's four corners."              
    Id., ¶27. Thus,
    only two documents
    are germane in any four-corners analysis: the insurance policy
    and   the   complaint        against    the     insured.       No    examination     of
    extrinsic facts or evidence takes place.                     Fireman's Fund Ins.
    Co. of Wis. v. Bradley Corp., 
    2003 WI 33
    , ¶19, 
    261 Wis. 2d 4
    ,
    
    660 N.W.2d 666
    .
    ¶40    The   four-corners          rule     is   "well        established"     in
    Wisconsin, Fireman's Fund, 
    261 Wis. 2d 4
    , ¶18, and is set out in
    detail in Estate of Sustache:
    An insurer's duty to defend its insured is
    determined by comparing the allegations of the
    complaint to the terms of the insurance policy. . . .
    It is the nature of the alleged claim that is
    controlling, even though the suit may be groundless,
    false, or fraudulent. . . .
    Courts liberally construe the allegations in the
    complaint and assume all reasonable inferences.  This
    21
    No.    2013AP2756
    rule tends to help an insured's demand for coverage.
    As usual, ambiguity in the coverage terms will be
    construed against the insurer.   This familiar rule of
    contract construction also helps the insured.
    In determining whether there is a duty to defend,
    the court first considers whether the insuring
    agreement makes an initial grant of coverage——i.e.,
    whether the insurer has a duty to indemnify its
    insured——for the claims asserted.        If the court
    determines that the policy was not intended to cover
    the claims asserted, the inquiry ends. . . .
    Only after concluding that coverage exists does
    the court examine the policy's exclusions to determine
    whether they preclude coverage.   In other words, when
    a court determines that there is no coverage in the
    policy for the allegations in the complaint, it is not
    necessary to interpret the policy's exclusions.
    Estate       of   Sustache,        
    311 Wis. 2d 548
    ,       ¶¶20-23       (citations
    omitted).         We    add   to   this   summary     that   a   consideration      of
    exclusions        in    the    insurance        policy    necessarily        includes
    consideration of any exceptions to those exclusions.                       See, e.g.,
    Prof'l Office Bldgs., Inc. v. Royal Indem. Co., 
    145 Wis. 2d 573
    ,
    578-79, 580-84, 
    427 N.W.2d 427
    (Ct. App. 1998).
    ¶41    Importantly, the four-corners rule generally protects
    the    insured:    "[W]ithout       the    four-corners      rule,   'the    duty   to
    defend would often be empty. The insurance company could refuse
    to defend in the hope that the facts as they emerged in the
    litigation that its insured had asked it to defend would reveal
    that    there     was   no    coverage.'"        Olson,   
    338 Wis. 2d 215
    ,       ¶32
    (citation omitted).           Moreover, "an insurer may have a clear duty
    to defend a claim that is utterly specious because, if it were
    meritorious,       it     would    be     covered."       Fireman's        Fund,    
    261 Wis. 2d 4
    , ¶21.         One commentator notes:
    22
    No.   2013AP2756
    The complaint test, literally applied, usually will
    preclude insurers from rejecting tenders of defense
    based on policy exclusions.      The reason is that most
    complaints    simply   allege   that   the   insured   was
    negligent and that bodily injury or property damage
    resulted.    These kinds of allegations almost always
    give rise to a duty to defend under the coverage
    clauses   of    standard   liability    policies.      The
    applicability of an exclusion, however, is rarely
    obvious from the allegations in the complaint.
    Insurers   often    have   to  rely   on    investigation,
    discovery and other information not stated in the
    complaint to determine whether an exclusion applies.
    The complaint test, rigidly enforced, forbids that.
    If the allegations fall within the coverage clause and
    are not on their face excluded, then the company must
    defend or promptly take steps to resolve its duty to
    defend in court.
    Peter     F.   Mullaney,   Liability   Insurers'   Duty   to   Defend,    Wis.
    Law., at 10-11 (July 1995).21
    21
    When an insurer receives a tender of defense from its
    insured, it can proceed in several different ways.           See
    generally Sheila M. Sullivan et al., Anderson on Wisconsin
    Insurance Law § 7.54 (7th ed. 2015). For instance, it can: (1)
    "deny the tender of defense and state the grounds for deciding
    that the complaint does not trigger any obligation to defend
    under the policy," id.; see Liebovich v. Minnesota Ins. Co.,
    
    2008 WI 75
    , ¶55, 
    310 Wis. 2d 751
    , 
    751 N.W.2d 764
    ; (2) "request a
    bifurcated trial on the issue of coverage while moving to stay
    proceedings on the merits of the liability action until the
    issue of coverage is resolved," Liebovich, 
    310 Wis. 2d 751
    , ¶55;
    (3) "provide a defense to the insured on the merits, under a
    reservation of rights, until the coverage issue is resolved,"
    Estate of Sustache v. Am. Family Mut. Ins. Co., 
    2008 WI 87
    , ¶25,
    
    311 Wis. 2d 548
    , 
    751 N.W.2d 845
    ; or (4) obtain a declaratory
    ruling, see Liebovich, 
    310 Wis. 2d 751
    , ¶55.
    (continued)
    23
    No.   2013AP2756
    ¶42   A number of other legal principles beneficial to the
    insured are built into any four-corners analysis, some of which
    were noted above: (1) allegations in the complaint are construed
    liberally and all reasonable inferences are assumed, Estate of
    Sustache, 
    311 Wis. 2d 548
    , ¶21; (2) ambiguity in the insurance
    policy is construed against the insurer, id.; and (3) "when an
    insurance policy provides coverage for even one claim made in a
    lawsuit, the insurer is obligated to defend the entire suit,"
    Fireman's Fund, 
    261 Wis. 2d 4
    , ¶21 (citation omitted).
    ¶43   With this general framework before us, we now examine
    whether the five complaints and one set of counterclaims against
    In the current case, Houston Casualty decided on the first
    of the approaches listed above: deny the tender of defense and
    explain why it was doing so. When an "insurance company refuses
    to defend, it does so at its own peril."     Elliott v. Donahue,
    
    169 Wis. 2d 310
    , 321, 
    485 N.W.2d 403
    (1992); accord, e.g., Olson
    v. Farrar, 
    2012 WI 3
    , ¶30, 
    338 Wis. 2d 215
    , 
    809 N.W.2d 1
    . As was
    explained earlier, "[t]he general rule is that where an insurer
    wrongfully refuses to defend on the grounds that the claim
    against the insured is not within the coverage of the policy,
    the insurer is guilty of a breach of contract which renders it
    liable to the insured for all damages that naturally flow from
    the breach."    Newhouse v. Citizens Sec. Mut. Ins. Co., 
    176 Wis. 2d 824
    , 837, 
    501 N.W.2d 1
    (1993) (emphasis added).
    Certain of our past cases have "strongly encourage[d]"
    insurers to avoid "unilateral[] refus[al]" to defend their
    insureds.    Liebovich, 
    310 Wis. 2d 751
    , ¶55.      But we also
    recognize that in some cases it may be obvious to insurers that
    they have no duty to defend their insureds based on a comparison
    of the insurance policy with the complaint at issue. Insurance
    companies are in the business of risk.     They are undoubtedly
    cognizant of the risk that inheres in denial of an insured's
    tender. Sheila M. Sullivan et 
    al., supra
    , § 7:54 ("To be sure,
    when an insurance company denies and does nothing, it takes a
    risk. Insurance companies are aware of the risk . . . .").
    24
    No.       2013AP2756
    Marks allege facts that, if proven, would constitute a claim
    covered under Marks' professional liability insurance policy.
    If they do not, Houston Casualty did not breach its duty to
    defend Marks when it denied Marks' tender of defense.
    B.   Whether Houston Casualty Breached Its
    Duty to Defend Marks
    1.    Initial Coverage
    ¶44   The four-corners rule dictates that we first examine
    whether Marks' policy provides an initial grant of coverage for
    the claims against Marks in the six lawsuits at issue.                                  See
    Estate of Sustache, 
    311 Wis. 2d 548
    , ¶22.
    ¶45   As 
    explained supra
    ,    Marks'     policy provides coverage
    for
    any Loss and Claim Expenses . . . as the Insured
    acting in the profession described in Item 3 of the
    Declarations shall become legally obligated to pay for
    Claim or Claims first made against the Insured during
    the Policy Period by reason of any Wrongful Act by an
    Insured . . . .
    (Emphasis added.)            "Item 3 of the Declarations" in turn lists
    Marks' profession as follows: "[s]olely in the performance of
    services    as    the    Trustee     of     the    Irrevocable       Children's      Trust
    (ICT), and/or Irrevocable Children's Trust No. 2 (ICT2), for a
    fee."   And, finally, "Wrongful Act" is defined in the policy to
    mean "any actual or alleged error or omission or breach of duty
    committed or alleged to have been committed or for failure to
    render such professional services as are customarily rendered in
    the   profession        of   the    Insured       as   stated   in    Item    3    of   the
    Declarations."
    25
    No.    2013AP2756
    ¶46     Taken    as   a   whole,   the     policy   essentially     provides
    coverage for liability arising out of mistakes Marks makes in
    rendering services in his capacity as trustee of ICT and ICT2.
    Though it does not affect our analysis, we note that such a
    scope of coverage is consistent with the type of policy Marks
    purchased:          professional    liability        errors       and     omissions
    insurance.
    An   errors-and-omissions    policy    is   professional-
    liability   insurance   providing   a   specialized   and
    limited   type   of   coverage    compared   to   general
    comprehensive insurance.     It is designed to insure
    members of a particular professional group from
    liability arising out of the special risk such as
    negligence, omissions, mistakes and errors inherent in
    the   practice    of   the    profession. . . .     These
    professional-liability    policies   differ   in   detail
    depending upon the company which issues them and are
    generally called malpractice insurance when issued to
    members of the healing profession where the exposure
    is largely bodily injury and errors-and-omissions
    insurance where the risk is primarily that of damage
    to intangible property such as coverage for attorneys,
    insurance agents, and architects.
    Grieb v. Citizens Cas. Co. of New York, 
    33 Wis. 2d 552
    , 556-57,
    
    148 N.W.2d 103
    (1967).
    ¶47     The    circuit    court    below    found    that    Marks'   policy
    provides an initial grant of coverage.                    The court of appeals
    assumed without deciding that Marks' policy provides an initial
    grant of coverage, then moved to step two: determining whether
    any exclusions preclude coverage.                Marks, 
    363 Wis. 2d 505
    , ¶9.
    The   court    of     appeals   ultimately     concluded    that    the   business
    enterprise exclusion "precludes coverage when measured against
    the allegations in the complaints."                
    Id., ¶22. We
    agree with
    26
    No.     2013AP2756
    the court of appeals on both counts: we need not and do not
    decide      whether         Marks'   policy       provides      an   initial     grant    of
    coverage based on the allegations in the six lawsuits, because,
    as    we    will      now    explain,      the      business    enterprise       exclusion
    clearly establishes that Houston Casualty could have no possible
    duty       to   indemnify       Marks,     even      if   the    allegations        in   the
    complaints       turned       out    to   be   true.      See    Fireman's       Fund,   
    261 Wis. 2d 4
    , ¶21.22            Thus, Houston Casualty did not breach its duty
    to defend Marks when it declined to defend him.
    2.     The Business Enterprise Exclusion
    ¶48      The   business       enterprise        exclusion     in   Marks'     policy
    excludes coverage:
    b)   For  liability   arising   out                   of      the
    Insured's services and/or capacity as:
    1)   an   officer,    director,   partner,
    trustee,   or    employee    of    a   business
    enterprise not named in the Declarations or
    a   charitable    organization    or   pension,
    welfare,    profit     sharing,    mutual    or
    investment fund or trust . . . .
    ¶49      For purposes of this case, what is important is that
    the    exclusion           unambiguously         precludes      coverage     for     Marks'
    activities as an officer or director of any business enterprise
    22
    We have significant doubts that Marks' policy provides
    even an initial grant of coverage in this case.     Were we to
    determine that Marks' policy does not provide an initial grant
    of coverage, however, our analysis would end and we might not
    reach the important issues set forth in Marks' petition for
    review.
    27
    No.    2013AP2756
    not   named       in   the   declarations.23            The   only    entities      even
    mentioned in the declarations are ICT and ICT2.24
    ¶50    We    now     turn   to   the    complaints.            Except   for     the
    supplemental counterclaims in the Hawaii Global actions, which
    we    will    examine        momentarily,         the    claims       against       Marks
    characterize       Marks     as   follows:    a    "citizen     of     the    State   of
    Wisconsin" and "a principal shareholder and equitable owner of
    Titan" (the Hawaii Global action); "an individual residing at
    23
    We refer to this exclusion as the "business enterprise
    exclusion" because it bears a resemblance to "a standard [type
    of] exclusion in lawyers' professional liability insurance
    policies" sometimes referred to as a business enterprise
    exclusion. See, e.g., Am. Guarantee & Liab. Ins. Co. v. Timothy
    S. Keiter, P.A., 
    360 F.3d 13
    , 16-17 (1st Cir. 2004).
    At least with respect to lawyers' professional liability
    insurance policies,
    Some courts have explained that standard business
    enterprise exclusions have two purposes:
    1)   "to    prevent    collusive   suits    whereby
    malpractice coverage could be used to shift a lawyer's
    business loss onto the malpractice carrier" and 2) to
    avoid    the    circumstance   where   an   insured    so
    intermingles his business relationships with his law
    practice that an insurance carrier incurs additional
    risk of having to cover the insured for legal
    malpractice    claims   relating   to  the   conduct   of
    business, rather than solely out of the professional
    practice.
    
    Id. at 17
    (citation omitted).
    24
    Marks points us to Black's Law Dictionary, which defines
    a "business enterprise" as "[a] for-profit company, business, or
    organization that provides financial, commercial, or industrial
    goods   and  services."     Business  Enterprise,   Black's  Law
    Dictionary 240 (10th ed. 2014).
    28
    No.   2013AP2756
    all material times in or around Dallas, Texas," and "[a]t all
    times       relevant          hereto . . . a          Chairman         of     Titan      and
    represent[ative]            [of]   Oblio,     Titan    Communications         and     Planet
    Direct" (the ILDN action); "a citizen of Wisconsin," "Chairman
    of the Board of Directors of USAD at some point after August 1,
    2007," and, "at all material times hereto," "Chairman of Titan
    and a Member of Crivello Group[, LLC]" (the USAD action); "a
    resident of Wisconsin," "the Chairman of Titan," "through one or
    more of his business entities, a shareholder of Titan," and "a
    [putative]        director         of   Crescent"      (the       Near      action);     "an
    individual and Chairman of the Board for [Titan]" (the Houillion
    action); and "an individual residing in Milwaukee, Wisconsin,"
    "a    member      of        [Appalachian's]        Board     of    Directors        at   all
    [relevant] times," and "an 'Insider' of [Appalachian] as defined
    in § 101(31) of the Bankruptcy Code" (the Appalachian action).
    ¶51    Conspicuously absent from these characterizations is
    any mention of Marks' position as trustee of ICT and ICT2.                                 In
    fact, the allegations in the complaints do not discuss ICT and
    ICT2 at all.           Instead, the various claims against Marks attack
    him   in    his   capacity         as   an   officer    or    director       of   Titan,    a
    business enterprise not named in the declarations, as well as in
    his   capacity         as    an    officer    or    director      of     other    business
    enterprises not named in the declarations.                         And, quite simply,
    the business enterprise exclusion of Marks' policy makes clear
    that the policy does not provide coverage for Marks' liability
    as a director or officer of Titan or other business enterprises
    not mentioned in the policy's declarations.                       The phrasing of the
    29
    No.     2013AP2756
    business enterprise exclusion itself suggests how Marks could
    have obtained coverage for his work as director or officer of
    Titan: he could have bargained for and obtained a policy that
    "named" Titan "in [its] Declarations."                   He did not do so, and
    may not now force Houston Casualty to participate in lawsuits
    not contemplated by the contract between it and Marks.
    ¶52    We acknowledge that ICT and ICT2 owned a controlling
    interest in Titan.         Marks explains that "[i]n order to properly
    and   effectively      manage    the    trusts'       significant       investment      in
    Titan, Marks accepted a seat on the Titan board of directors and
    assumed the role of chairman," and that "Marks' professional
    positions     with    Titan     were    solely    by    virtue     of     the      trusts'
    controlling investments in Titan."               Even if true, these facts do
    not change our conclusion.             At most, Marks has merely identified
    a causal relationship: his position as trustee of ICT and ICT2
    led   him    to   accept   a    role   as    officer     or   director        of    Titan.
    However,     that    alleged    connection       is    nonetheless       deficient      as
    Marks   is   being    sued     for   his    alleged     failures     as       officer   or
    director of Titan, not for any alleged failures as trustee of
    ICT and ICT2.
    ¶53    The supplemental counterclaims against Marks in the
    Hawaii Global action were filed almost six months after Marks
    notified Houston Casualty of the lawsuits against him, almost
    three months after Marks' policy expired and Houston Casualty
    informed Marks it had no obligation to defend him, and over two
    months after Marks initially filed this lawsuit against Houston
    Casualty alleging breach of its duty to defend him.                           Those 2010
    30
    No.    2013AP2756
    counterclaims were not a part of Houston Casualty's 2009 duty to
    defend    analysis   and   are   not   a    part   of   our   duty    to   defend
    analysis.25
    25
    Marks points out that on October 28, 2009, he notified
    Houston Casualty that Hawaii Global and TransPac had filed a
    "Motion    for   Leave   to   File   Supplemental   and   Amended
    Counterclaims."    But "[t]he duty to defend is based solely on
    the allegations 'contained within the four corners of the
    complaint,' without resort to extrinsic facts or evidence,"
    Fireman's Fund Ins. Co. v. Bradley Corp., 
    2003 WI 33
    , ¶19, 
    261 Wis. 2d 4
    , 
    660 N.W.2d 666
    (emphasis added) (citation omitted),
    which is what Hawaii Global and TransPac's motion amounts to,
    despite its formal trappings.     Marks suggests his October 28,
    2009 letter to Houston Casualty was "proper notice of claim,"
    but no such "claim" had yet been made.         Those supplemental
    claims would not be made until January 25, 2010. Cf. Amerisure
    Mut. Ins. Co. v. Microplastics, Inc., 
    622 F.3d 806
    , 812 (7th
    Cir. 2010) (Illinois law) ("[I]t is the actual complaint, not
    some hypothetical version, that must be considered." (citation
    omitted).); Travelers Prop. Cas. Co. of Am. v. Hillerich &
    Bradsby Co., 
    598 F.3d 257
    , 273 (6th Cir. 2010) (Kentucky law)
    (pursuant to duty to defend analysis, draft complaint attached
    as an exhibit to a motion for reconsideration would not be
    considered filed as a complaint on that day).
    (continued)
    31
    No.   2013AP2756
    ¶54    To summarize, Marks obtained a professional liability
    policy from Houston Casualty for his work as trustee of two
    trusts.     He was sued multiple times for activities pertaining to
    his performance as an officer or director of various businesses
    affiliated with those trusts, but these lawsuits had nothing to
    do   with   Marks'      services       as    trustee   of     those    trusts.        When
    Houston     Casualty     received       Marks'      request    for    a     defense,    it
    examined     Marks'      policy        and    the   complaints        at     issue,    and
    reasonably made the same conclusion that we do today: Houston
    Casualty     had   no    duty     to    defend      Marks    based    on     the   claims
    asserted against him.
    ¶55    Ordinarily,        our    analysis      would    end     here.        Perhaps
    realizing the weakness of his position given the plain terms of
    the business enterprise exclusion, however, Marks provides two
    Although there was brief reference to it in the proceedings
    below, we are not faced with a developed argument that Houston
    Casualty separately breached a duty to defend on January 25,
    2010, a date which is outside of the applicable policy period.
    Such a claim would face its own hurdles, including: (1) the
    question of whether these counterclaims survive the business
    enterprise exclusion; (2) application of Marks' policy's
    intentional acts exclusion (in fact, although the circuit court
    concluded otherwise, Marks conceded before the circuit court
    that "Hawaii Global alleged only intentional acts"); and (3) an
    argument we have not otherwise addressed——the possibility that
    the Hawaii Global counterclaims should be read to date back to
    April 7, 2008, the original filing date of Hawaii Global's
    counterclaim and a date which is also outside of the applicable
    policy period. With regard to this last issue, we note that a
    section of Marks' policy titled "Multiple Claims" reads: "One or
    more Claims based upon or arising out of the Same Wrongful Act
    or Interrelated Wrongful Acts by one or more of the Insureds
    shall be considered a single claim." See 
    also supra
    , n. 16.
    32
    No.   2013AP2756
    reasons why we should not give effect to the business enterprise
    exclusion at all: (1) the exclusion renders the policy illusory,
    so we must interpret the policy in favor of coverage; and (2)
    because Houston Casualty "unilaterally disclaim[ed] coverage,"
    it     is    "estopped    from        using    policy   exclusions        to   litigate
    coverage if it is sued for breaching its duty to defend."                           Both
    arguments are without merit.
    C.    Whether the Business Enterprise Exclusion Renders the
    Houston Casualty Policy Illusory
    ¶56    "Insurance policies are contracts and are governed by
    the    same    rules     that    govern       interpretation        of   contracts    in
    general."      Wisconsin Label Corp. v. Northbrook Prop. & Cas. Ins.
    Co., 
    2000 WI 26
    , ¶23, 
    233 Wis. 2d 314
    , 
    607 N.W.2d 276
    (citation
    omitted).       "In order that a contract may arise, three things
    must    concur:    first,       the    offer;      second,    the   acceptance;     and,
    third, the consideration."              Briggs v. Miller, 
    176 Wis. 321
    , 325,
    
    186 N.W. 163
    (1922).             "Where an illusory promise is made, that
    is, a promise merely in form, but in actuality not promising
    anything, it cannot serve as consideration."                         3 Williston on
    Contracts       § 7:7     (4th        ed.).        In   the    insurance       context,
    "[i]llusory policy language defines coverage in a manner that
    coverage will never actually be triggered."                     Continental Western
    Ins. Co. v. Paul Reid, LLP, 
    2006 WI App 89
    , ¶7, 
    292 Wis. 2d 674
    ,
    
    715 N.W.2d 689
    (citation omitted).                   "Where a policy's purported
    coverage is illusory, the policy may be reformed to meet an
    33
    No.    2013AP2756
    insured's reasonable expectations of coverage."                    Id.26      We stress
    that "reformation is an extraordinary remedy, and . . . courts
    exercise it with great caution and restraint."                     43 Am. Jur. 2d
    Insurance § 358 (citing Haddad v. Elkhateeb, 
    46 So. 3d 244
    , 255
    (La.    Ct.   App.    4th     Cir.    2010));      see   also,   e.g.,        Kansas   v.
    Nebraska,     575    U.S.     ___,    135   S.     Ct.   1042,   1061    (2015)     ("Of
    course, courts generally hold parties to the deals they make;
    and of course, courts should hesitate, and then hesitate some
    more, before modifying a contract, even to remove an inadvertent
    flaw.");      2   Steven      Plitt   et    al.,    Couch   on   Insurance       § 26:1
    ("Reformation       is   an    extraordinary        remedy . . . .       Accordingly,
    the courts exercise it with great caution" (citing Mutual of
    Omaha Ins. Co. v. Russell, 
    402 F.2d 339
    (10th Cir. 1968).).27
    26
    This statement of law is, in some sense, incomplete.
    Generally, the insurer's understanding of the contract is also
    of critical concern when reforming a policy.   See infra, n.27;
    Vandenberg v. Continental Ins. Co., 
    2001 WI 85
    , ¶53, 
    244 Wis. 2d 802
    , 
    628 N.W.2d 876
    ("In the context of insurance
    contracts,   there    are  special   considerations   regarding
    reformation. . . . [A] policy may not be rewritten to bind the
    insurer to a risk that it did not contemplate and for which it
    received no premium.").
    27
    "Reformation is an equitable remedy which emanates from
    the maxim that equity treats that as done which ought to have
    been done. . . . Reformation may be granted only in two narrow
    circumstances: Mutual mistake, or unilateral mistake plus
    fraudulent concealment." 27 Williston on Contracts § 70:19 (4th
    ed.). With regard to the first of these circumstances,
    [t]he purpose of reforming a contract on the basis of
    mutual mistake is to make a defective writing conform
    to the agreement of the parties upon which there was
    mutual assent. While the erroneous instrument must be
    made to correctly express the real agreement between
    (continued)
    34
    No.   2013AP2756
    ¶57   Marks argues that the business enterprise exclusion
    "completely     swallows    the     coverage    granted   in   the     insuring
    agreement" of his policy because it excludes coverage "[f]or
    liability arising out of the Insured's services and/or capacity
    as:   an    . . . trustee         . . . of     . . . a . . . trust . . . ."
    Thus, Mark concludes,        this court must "reform the policy in
    favor of coverage."        This argument, though perhaps clever, does
    not withstand scrutiny.
    ¶58   Marks essentially contends that because a portion of
    the   business     enterprise        exclusion      not   at     issue     (the
    trustee/trust    portion     of    the    exclusion)   renders   the     policy
    the parties, no court can make a new contract for the
    parties.
    
    Id. (emphases added)
    (citations omitted); see also 2 Steven
    Plitt et al., Couch on Insurance § 26:1 (3d ed. 2015) ("[A]n
    insurance policy is subject to reformation precisely as any
    other written instrument upon the same grounds and subject to
    the same limitations. . . .     Reformation is a proper remedy
    where the parties have reached a definite and explicit
    agreement.   There must be an understanding that there is an
    agreement, but whether by mutual or common mistake, or mistake
    on one side and fraud or inequitable conduct on the other, the
    written contract fails to express the agreement; in which case,
    the policy will be corrected so as to make it conform to their
    real intent, and the parties will be placed as they would have
    stood if the mistake had not occurred." (citations omitted)).
    Such are the general principles. Also present in Wisconsin
    case law is the recognition that "[i]n insurance cases less is
    required to make out a cause of action for reformation than in
    ordinary contract disputes." Artmar, Inc. v. United Fire & Cas.
    Co., 
    34 Wis. 2d 181
    , 186, 
    148 N.W.2d 641
    (1967). This case does
    not require us to delve into the niceties of insurance policy
    reformation, but we raise these issues to emphasize that
    reformation is not a tool to be applied casually.
    35
    No.    2013AP2756
    illusory, we should provide coverage otherwise eliminated by a
    separate      portion       of       the    business           enterprise         exclusion       (the
    officer-director/business enterprise portion of the exclusion).
    ¶59    Even if Marks is correct in his interpretation of the
    policy,      our   task     would      be       to    reform      the     policy     so     that    it
    "conform[s] to [the] real intent" of the parties; that is, to
    reform     the     policy    so       that       it    represents         the      "definite       and
    explicit agreement" originally reached by the parties before any
    mistake      occurred.           2    Plitt      et     
    al., supra
          § 26:1;      see     also
    Vandenberg v. Continental Ins. Co., 
    2001 WI 85
    , ¶50 & n.35, 
    244 Wis. 2d 802
    ,        
    628 N.W.2d 876
    .                If   a     clause      in    Marks'     policy
    renders the policy illusory, we consider whether to reform that
    clause.       We do not consider whether to reform other clauses,
    simply because they too eliminate coverage.
    ¶60    The coverage provision of Marks' policy establishes
    that     Marks     is     covered          for       liability      arising         out     of     his
    "performance        of    services         as     the      Trustee      of    the     Irrevocable
    Children's Trust (ICT), and/or Irrevocable Children's Trust No.
    2 (ICT2), for a fee."                If Marks is correct in his interpretation
    of   the     business       enterprise           exclusion,         reformation           might     be
    appropriate and we might excise the trustee/trust portion of
    that exclusion.            We would not, however, absent other argument,
    excise other portions of the business enterprise exclusion not
    in conflict with the coverage provision of the policy.                                      Houston
    Casualty      is     not     arguing            that       the    putative         trustee/trust
    36
    No.    2013AP2756
    exclusion applies to exclude coverage, and we need not examine
    it further.28
    D.    Whether this Court Should, in Conducting Its Four-Corners
    Analysis, Consider the Exclusions in Marks' Policy
    ¶61   Marks    also   argues     that     the   business      enterprise
    exclusion does not apply in this case because "an insurer that
    unilaterally disclaims coverage and its duty to defend will be
    estopped from using policy exclusions or limiting language to
    litigate coverage if it is subsequently sued by its insured for
    breaching its duty to defend."                 Marks principally relies on
    three court of appeals cases for this proposition:                    Radke v.
    Fireman's    Fund    Insurance   Co.,    
    217 Wis. 2d 39
    ,   
    577 N.W.2d 366
    (Ct. App. 1998); Kenefick v. Hitchcock, 
    187 Wis. 2d 218
    , 
    522 N.W.2d 261
    (Ct. App. 1994); and Grube v. Daun, 
    173 Wis. 2d 30
    ,
    
    496 N.W.2d 106
    (Ct. App. 1992).              As will be shown, Grube, the
    earliest of these cases, relied on an earlier case, Professional
    Office Bldgs., Inc. v. Royal Indemnity Co., 
    145 Wis. 2d 573
    , 
    427 N.W.2d 427
    (Ct. App. 1988).             We thus begin with Professional
    Office Buildings.
    28
    This reasoning applies with equal force to Marks'
    contention that because the business enterprise exclusion is
    supposedly ambiguous, Houston Casualty was obligated to defend
    him. The fact that portions of Marks' policy not at issue (the
    trustee/trust portion of the business enterprise exclusion) may
    be ambiguous does not render the portion of the exclusion upon
    which Houston Casualty relied in denying Marks a defense (the
    officer-director/business enterprise portion of the business
    enterprise exclusion) ambiguous.
    37
    No.   2013AP2756
    ¶62     The facts in Professional Office Buildings stem from
    an    airplane    crash      near     Tupelo,     Mississippi.         Prof'l    Office
    
    Bldgs., 145 Wis. 2d at 577
    .                  A passenger injured in the crash
    sued    the    corporate      owner     of    the    plane,     Professional     Office
    Buildings, Inc. ("POB"), which had leased the plane to another
    corporation at the time of the crash.                       
    Id. at 577-78.
             POB's
    insurer, Royal Indemnity Company ("Royal"), refused to defend it
    under two potentially applicable policies; Royal pointed to the
    coverage clause of one policy and an exclusion in the other
    policy.        
    Id. at 578-79.
              POB sued Royal Indemnity alleging,
    among other things, breach of the duty to defend.                      
    Id. at 579.
    ¶63     After   stating       the     four-corners      rule,    the   court    of
    appeals determined that Royal had a duty to defend POB.                         
    Id. at 580-83.
          Importantly, the court relied for its conclusion on an
    exception to the exclusion which had been cited by Royal to POB
    when it had denied POB a defense.                    
    Id. at 578,
    583.         The court
    then concluded that "an insurer, who has breached its duty to
    defend    an     insured,      may    be     estopped    from     later     challenging
    coverage."       
    Id. at 584-85
    (emphasis added).                  "Royal could have
    tried    coverage      prior     to    undertaking       the     liability     defense.
    Where     coverage      is     an     issue,        bifurcated     trials     are     the
    norm. . . .       Royal,      having        breached    its    duty    to   defend    the
    Mississippi action, may not now challenge or otherwise litigate
    the    coverage    issues."           
    Id. at 585-86.
          Professional     Office
    38
    No.     2013AP2756
    Buildings is consistent with our analysis in this case.29                      We
    proceed to examine Grube.
    ¶64     Grube involves many issues, and we recite only the
    portions of that opinion relevant to this appeal.                      In Grube
    Louis    Achter   ("Achter")   sold   property      to   John   Daun    ("Daun")
    without mentioning a gasoline leak that had occurred on the
    property.    
    Grube, 173 Wis. 2d at 46-47
    .           Daun sold the property
    to Gordon and Julie Grube ("the Grubes").                   
    Id. at 47.
           The
    Grubes    discovered    that    wells      on   the      property      had   been
    contaminated by the leak, and a flurry of litigation ensued.
    
    Id. at 47-48.
         Relevant to this case, Achter sued his insurer,
    Secura Insurance ("Secura"), demanding a defense and insurance
    coverage.     
    Id. at 48.
          The court of appeals concluded that
    "[n]egligence     causing   property       damage     was   alleged     [against
    Achter] and is covered under Achter's policy" and that Secura
    29
    Lest we inadvertently undo recent work of this court, we
    observe our statement from a few years ago:
    When an insurer breaches a duty to defend its
    insured, the insurer is on the hook for all damages
    that result from that breach of its duty. . . .
    While these damage awards are sometimes framed as the
    insurer being "estopped" from denying coverage, see,
    e.g.,   Grube  v.   Daun,   
    173 Wis. 2d 30
    ,  74,  
    496 N.W.2d 106
    (Ct. App. 1992) . . . , they are the
    measure of damages actually caused by an insurer's
    breach of the contractual duty to defend, not an
    estoppel based on some otherwise inequitable conduct
    in the eyes of the insured.
    Maxwell v. Hartford Union High Sch. Dist., 
    2012 WI 58
    , ¶¶54-55,
    
    341 Wis. 2d 238
    , 
    814 N.W.2d 484
    .
    39
    No.    2013AP2756
    was therefore required to provide a defense.                        
    Id. at 73.
           Secura
    "argue[d] that it did not have a duty to defend because the
    claims alleged fall within exclusions of the policy."                               
    Id. at 74.
        The court of appeals rejected the argument, stating, "We
    hold     that      under    Professional            Office     Buildings,        Secura    is
    estopped from raising any challenges to coverage; it must both
    defend      and    indemnify      Achter       because       Secura    denied      coverage
    outright."        
    Id. at 74
    (citation omitted).
    ¶65     The      Grube    court    misinterpreted           Professional       Office
    Buildings.        Important       to     the    Professional        Office       Buildings.
    court's holding that Royal could not contest coverage was the
    fact    that      the    court    had    already          determined   that      Royal    had
    breached its duty to defend POB——a determination made, notably,
    after the court analyzed an exclusion and an exception to that
    exclusion in POB's policy.                Prof'l Office 
    Bldgs., 145 Wis. 2d at 584-85
    .        The Grube decision is also internally inconsistent in
    this regard; later in its analysis, the Grube court stated, "The
    issue in the instant case——whether an insurer who breached its
    duty to defend can later contest coverage——is identical to the
    issue in Professional Office [Buildings]."                          
    Grube, 173 Wis. 2d at 74-75
         (emphasis      added).            The    Grube   court     should       have
    addressed Secura's exclusions argument.30
    30
    It is not clear that examination of exclusions in the
    Secura policy would have changed the result in that case.   The
    trial court in that case had concluded that an exclusion "for
    damage to the insured's own property did not apply as the
    property was no longer owned by Achter." 
    Grube, 173 Wis. 2d at 49
    .
    40
    No.   2013AP2756
    ¶66   In     Kenefick      David     and     Carolyn    Hitchcock       ("the
    Hitchcocks") were sued by their neighbors, Emmett and Amelia
    Kenefick ("the Keneficks"), who alleged that gasoline tanks on
    the   Hitchcock's        property    had      leaked   and   contaminated       the
    groundwater.        
    Kenefick, 187 Wis. 2d at 221
    .               The Hitchcocks
    eventually       sued    their   insurer,        Federated   Mutual       Insurance
    Company ("Federated"), claiming that it had breached its duty to
    defend them.       
    Id. The details
    of the case are not particularly
    germane to this case because Marks relies on a single statement
    made by the Kenefick court at the beginning of its duty to
    defend analysis:
    The nature of [the Keneficks'] claim [against the
    Hitchcocks] is such that——ignoring, as we must at this
    stage of the inquiry, both the merits of the claim and
    any exclusionary or limiting terms and conditions of
    the policies and, further, resolving all doubts in
    favor of the insured——we cannot say that there was no
    duty on Federated's part to defend the action, at
    least up to the point that its policy defenses to
    coverage were resolved.
    
    Id. at 232.
    ¶67   As noted in a treatise on Wisconsin insurance law,
    "that statement . . . does not cite to any supporting authority.
    This is probably because case after case in Wisconsin has held
    that an insurance company's obligation to defend is based on the
    entire   contract."         Sheila   M.    Sullivan    et    al.,    Anderson    on
    Wisconsin Insurance Law § 7.23 (7th ed. 2015); see also Menasha
    Corp. v. Lumbermens Mut. Cas. Co., 
    361 F. Supp. 2d 887
    , 892-93
    (E.D. Wis. 2005) ("Plaintiff also argues that in determining
    whether defendants had duties to defend, I may not consider
    41
    No.   2013AP2756
    exclusions in their policies.               Plaintiff bases this argument on
    statements in [Kenefick and Radke].                      However, when addressing
    whether there is a duty to defend, Wisconsin courts frequently
    consider exclusions. . . .             [D]espite the language in Radke and
    Kenefick,       I     will    consider      the        exclusions     in     defendants'
    policies." (citations omitted)).
    ¶68    Moreover, the Kenefick court did not even apply the
    "estoppel"      discussion      in   Grube;       in    fact,   it    recognized      that
    unlike     in   Professional         Office      Buildings,      the       coverage     and
    liability issues in Kenefick were bifurcated.                           
    Kenefick, 187 Wis. 2d at 233-34
    ;   see    also   
    id. at 235
      n.7    ("There     is   no
    indication      in     Grube,   however,         that    the    insurer      obtained    a
    bifurcated trial as Federated did in this case. . . . Grube is
    inapposite.").31
    ¶69    Radke is the last case for our consideration.                         We need
    spend even less time with Radke because it simply quoted the
    31
    In Kenefick the court concluded that Federated did not
    breach its duty to defend, although Federated did not,
    apparently, request bifurcation until six months after the
    complaint against the Keneficks was filed.          Kenefick v.
    Hitchcock, 
    187 Wis. 2d 218
    , 233 & n.6, 
    522 N.W.2d 261
    (Ct. App.
    1994). The court remanded the case on the "very limited ground"
    that "if the Hitchcocks necessarily incurred expenses in defense
    of the liability and damage portions of the case prior to the
    time it was determined there was no coverage under the Federated
    policies, they could seek reimbursement from Federated." 
    Id. at 236.
      We do not discuss the merits of this aspect of the
    Kenefick court's analysis, and our comment that Kenefick
    distinguished   itself  from   Grube   and  Professional  Office
    Buildings is not meant as an endorsement of that conclusion; we
    merely point out that the Kenefick court did not purport to
    apply the estoppel discussion in Grube.
    42
    No.     2013AP2756
    statement from Kenefick just discussed.                         
    Radke, 217 Wis. 2d at 44
       ("However,     our    inquiry        at    this   stage      is     limited;       we   are
    required     to    ignore      'both       the    merits      of    the    claim        and   any
    exclusionary or limiting terms and conditions of the policies.'"
    (quoting 
    Kenefick, 187 Wis. 2d at 232
    )).
    ¶70   In    sum,     Marks'     argument         that       we    must    ignore       the
    business enterprise exclusion because Houston Casualty refused
    to defend him rests upon: (1) analysis in Grube based on a
    faulty    reading     of    Professional             Office    Buildings;          and    (2)   a
    statement in Kenefick that did not rely on any cases or other
    sources for support.            We decline to rely on these statements,
    for multiple reasons.
    ¶71   First, as an original matter, a rule that an insurer
    who    declines     to     provide     a    defense       may      not    rely     on    policy
    exclusions to protect itself against allegations of breach of
    the duty to defend makes no sense.                      If A demands that B perform
    an action under a contract, B relies on a particular clause in
    the contract in refusing to perform that action, and A sues B
    for breach of contract, a court of necessity must interpret that
    clause in order to determine whether B in fact breached the
    contract.         See Restatement (Second) of Contracts § 235 (1981)
    ("When performance of a duty under a contract is due any non-
    performance is a breach." (emphasis added)).                            The fact that that
    contract may sometimes be an insurance contract does not change
    the    analysis.         See   Wis.    Label         Corp.,     
    233 Wis. 2d 314
    ,         ¶23
    ("Insurance policies are contracts and are governed by the same
    43
    No.       2013AP2756
    rules     that      govern     interpretation            of    contracts       in    general"
    (citation omitted).).
    ¶72        Insurers are not allowed to contest coverage after a
    court has determined that the insurer has breached the duty to
    defend     its      insured     because,      having          breached     a       contractual
    obligation,       the    insurer      must    pay    damages       flowing          from    that
    breach.       Maxwell, 
    341 Wis. 2d 238
    , ¶¶55-56 (citing Prof'l Office
    
    Bldgs., 145 Wis. 2d at 585-86
    ).32                    But if the insurer has not
    breached its duty to defend——something a court cannot determine
    based simply on the fact that the insurer declined to defend an
    action——then it is not obligated to pay out any damages.                                     See
    Sullivan et 
    al., supra
    ¶67, at § 11.100 ("If there is, in fact,
    no contract to defend an insured, an insurer should not have a
    duty to defend.          If no duty to defend exists, there should be no
    waiver    or     estoppel      for    failure       to    respond    to        a    tender    of
    defense.");       Prod.      Stamping       Corp.   v.        Maryland    Cas.       Co.,    
    199 Wis. 2d 322
    , 327, 
    544 N.W.2d 584
    (Ct. App. 1996); cf. Sisson v.
    Hansen Storage Co., 
    2008 WI App 111
    , ¶16, 
    313 Wis. 2d 411
    , 
    756 N.W.2d 667
    ("Although it is risky for an insurance carrier to
    reject    a    tender     of    defense       by    its       insured,     the      justified
    rejection      of    a   tender      does    not    create       coverage          where    none
    exists . . . .").         In the current case, we needed to examine the
    business       enterprise      exclusion       to        determine       whether      Houston
    Casualty had breached its duty to defend Marks.
    32
    
    See supra
    , ¶63 n.29.
    44
    No.       2013AP2756
    ¶73   Second,       as     we    have   explained,      Grube,        Kenefick,       and
    Radke are inconsistent with a long line of Wisconsin case law.
    See, e.g., Liebovich v. Minnesota Ins. Co., 
    2008 WI 75
    , ¶¶2, 13,
    
    310 Wis. 2d 751
    , 
    751 N.W.2d 764
    ; Last v. Am. Family Mut. Ins.
    Co.,    2000    WI    App       169,     ¶¶2-4,     9-10,     
    238 Wis. 2d 140
    ,           
    617 N.W.2d 215
    ; Bruner v. Heritage Companies, 
    225 Wis. 2d 728
    , 732-
    33, 737-40, 
    593 N.W.2d 814
    (Ct. App. 1999); Production Stamping
    
    Corp., 199 Wis. 2d at 325-26
    , 329-31; Prof'l Office 
    Bldgs., 145 Wis. 2d at 578-79
    , 580-83; Sola Basic Indus., Inc. v. U.S. Fid.
    &   Guar.    Co.,    
    90 Wis. 2d 641
    ,        644-47,       653-54       
    280 N.W.2d 211
    (1979); Grieb v. Citizens Cas. Co. of New York, 
    33 Wis. 2d 552
    ,
    556-57, 
    148 N.W.2d 103
    (1967).
    ¶74   Grube, Kenefick, and Radke constitute a stunted strand
    of law that conflicts with our four-corners jurisprudence; it
    also has produced uncertainty.                  See Menasha Corp. v. Lumbermens
    Mut. Cas. Co., 
    361 F. Supp. 2d 887
    , 893 (noting conflict and
    declining to apply Radke and Kenefick); Sullivan et 
    al., supra
    ¶67, at § 7.23 (discussing Radke and Kenefick and noting that
    "case   after       case    in     Wisconsin        has     held    that     an    insurance
    company's      obligation          to     defend       is    based     on        the     entire
    contract").     The court of appeals below recognized this.                              Marks,
    
    363 Wis. 2d 505
    , ¶10 ("Marks accurately portrays the pertinent
    parts of Grube, Kenefick, and Radke.                          However, . . . in this
    respect the three cases impermissibly conflict with our earlier
    decision in Professional Office Bldgs.").                            The circuit court
    below   recognized         this    ("[M]y      first      reaction     was    astonishment
    when Mr. Marks argued that there is a rule in Wisconsin that
    45
    No.    2013AP2756
    forbids      a    court    in    coverage      disputes        from   looking     at     the
    exclusions. . . .            [I]t appears that Grube changed the rules set
    forth in Professional Office Bldgs. from a . . . process that
    makes estoppel contingent on coverage to a . . . process that
    makes estoppel automatic, regardless of coverage.                         And the dicta
    we    read   in      Radke      and    Kenefick      reflects       the   same    kind    of
    automatic rule . . . .").33
    ¶75       Grube, Kenefick, and Radke are "unsound in principle,"
    and    "detrimental        to    coherence         and   consistency      in     the   law"
    insofar as they suggest that exclusions may not be considered in
    an    analysis      of    whether      an   insurer      has   breached    its    duty   to
    defend its insured simply because the insurer declined to defend
    its    insured.          Johnson       Controls,     Inc.      v.   Employers     Ins.    of
    Wausau, 
    2003 WI 108
    , ¶¶98-99, 
    264 Wis. 2d 60
    , 
    665 N.W.2d 257
    ;
    
    see supra
    , ¶¶71-74.              In order to resolve conflicting precedent
    in Wisconsin case law, we explicitly overrule any statements in
    these cases that suggest such an analysis is appropriate.
    ¶76       Accordingly,         the   business      enterprise      exclusion       is
    properly considered in this case and establishes that Houston
    Casualty did not breach its duty to defend Marks.
    33
    Indeed, even Marks seemingly recognized this conflict in
    his motion for summary judgment below, in which he noted
    "apparent tension in the law" between Grube, Kenefick, and Radke
    and "cases like Production Stamping [Corporation v. Maryland
    Casualty Company, 
    199 Wis. 2d 322
    , 
    544 N.W.2d 584
    (Ct. App.
    1996)],"   a  case   which   "cites  to   various  portions   of
    Kenefick . . . but . . . incorporated a policy exclusion into
    its duty to defend analysis."
    46
    No.    2013AP2756
    E.    Whether the Court of Appeals Complied with Cook v. Cook
    ¶77     We must address one final issue.                As noted, the court
    of appeals below acknowledged it had erred in Grube, Kenefick,
    and Radke, stating, "Contrary to the approach that we applied in
    Professional   Office     Bldgs.,   in       Grube   and    more   explicitly      in
    Kenefick and Radke, we imposed a different and illogical hurdle
    for insurers."       Marks, 
    363 Wis. 2d 505
    , ¶13.            However, the court
    of appeals then took a further step.            It concluded:
    To the extent. . . that in Grube, Kenefick and
    Radke we modified Professional Office Bldgs. as we
    have described, we agree with the circuit court that
    we lacked the authority to do so under Cook v. Cook,
    
    208 Wis. 2d 166
    , 189, 
    560 N.W.2d 246
    (1997) (the court
    of appeals "must speak with a unified voice" and may
    not overrule, modify or withdraw language from its
    prior published decisions[).]      Likewise, court of
    appeals cases may not conflict with supreme court
    precedent.   
    Id. (the supreme
    court is the only court
    in the State of Wisconsin with the power to "overrule,
    modify or withdraw language from a previous supreme
    court case[").]     Consequently, Grube, Kenefick and
    Radke do not establish precedent for the modification
    of how a claim of breach of duty to defend is
    evaluated.   See, e.g., State v. Bolden, 
    2003 WI App 155
    , ¶¶9-11, 
    265 Wis. 2d 853
    , 
    667 N.W.2d 364
    .
    
    Id., ¶15. ¶78
        The first of the two propositions cited by the court
    of appeals——the idea that the court of appeals need not follow a
    case that conflicts with an earlier case of that court——has been
    stated elsewhere in Wisconsin law.              See, e.g., State v. Swiams,
    
    2004 WI App 217
    , ¶23, 
    277 Wis. 2d 400
    , 
    690 N.W.2d 452
    (citing
    Bolden   for   the    proposition   that       "if    two    court     of    appeals
    decisions   conflict,     the   first    governs");        Steiner    v.    Steiner,
    47
    No.    2013AP2756
    2004    WI    App    169,   ¶23   n.2,    
    276 Wis. 2d 290
    ,    
    687 N.W.2d 740
    (Dykman, J., dissenting) (explaining that Bolden holds that "if
    a conflict exists between two published court of appeals cases,
    the first in         time governs");       Leo's Salons, Inc. v. Deonne's
    Salon and Day Spa, LLC, No. 2006AP1563, unpublished slip op.,
    ¶13    &     n.5    (Wis.   Ct.   App.     2007)   (citing     Bolden    for   the
    proposition that the "first of two published conflicting court
    of appeals opinions controls").
    ¶79    We need not express an opinion on the merits of the
    theory that, because "the court of appeals may not overrule,
    modify or withdraw language from a previously published decision
    of the court of appeals," Cook v. Cook, 
    208 Wis. 2d 166
    , 190,
    
    560 N.W.2d 246
    , 256 (1997), any court of appeals decision which
    does so, whether explicitly or not, is essentially voidable by
    the court of appeals in that respect.               This is so because, even
    if logically valid, application of that principle by the court
    of appeals is problematic.34             Whether a later case misinterpreted
    34
    Determining the theoretical validity of this principle
    would likely require interpretation of Article VII of the
    Wisconsin Constitution ("Judiciary") and Wis. Stat. § 752.41
    ("Decisions"). See, e.g., Cook v. Cook, 
    208 Wis. 2d 166
    , 185-86,
    
    560 N.W.2d 246
    . Neither of these sources receive attention in
    the parties' briefing. Indeed, Houston Casualty did not address
    the issue at all, instead contending that it was moot. "Courts
    should think carefully before expending 'scarce judicial
    resources'   to  resolve   difficult  and  novel   questions  of
    constitutional or statutory interpretation that will 'have no
    effect on the outcome of the case.'" Ashcroft v. al-Kidd, 
    563 U.S. 731
    , 735 (2011) (citations omitted). Given that this issue
    was not fully briefed, it would be dangerous to address an issue
    as weighty as the constitutional authority of the court of
    appeals. Therefore, we decline to do so.
    48
    No.    2013AP2756
    or "modif[ied]" an earlier case is not always apparent, and
    judges     might          disagree      on        that    question.          Additionally,       a
    determination that a case impermissibly modified an earlier case
    and is thus not binding is effectively the same as overruling
    that case.
    It is our goal that the court of appeals speak
    with a unified voice . . . and it generally achieves
    that goal exceedingly well. However, when a perceived
    conflict arises, which is understandable given the
    huge volume of cases the court of appeals so capably
    handles, a certification to this court that points out
    the perceived conflict will best serve the public
    interest and will also aid this court in its law
    developing   and    clarifying   function.    However,
    overruling an earlier court of appeals decision is not
    an option.
    State     v.    Johnson,         
    2004 WI 94
    ,    ¶18,     
    273 Wis. 2d 626
    ,       
    681 N.W.2d 901
    (citations omitted).
    ¶80        The court of appeals below was faced with a complex
    situation.          However, we clarify that the court of appeals should
    have certified this case rather than resolved for itself whether
    Grube,    Kenefick, and               Radke       misinterpreted          Professional Office
    Buildings,          and    we    instruct          it     to   certify      cases       presenting
    similar types of conflicts in the future.                                 Because we overrule
    portions of Grube, Kenefick, and Radke ourselves today, there is
    no reason to reverse the decision of the court of appeals.
    IV.       CONCLUSION
    ¶81        We     conclude         that        the    complaints        and    counterclaim
    against    Marks          do    not    allege       facts        which,    if     proven,   would
    constitute      claims          covered       under        the    insurance       policy     Marks
    obtained from Houston Casualty.                          Houston Casualty therefore did
    49
    No.   2013AP2756
    not breach its duty to defend Marks when it declined to defend
    him in the six lawsuits at issue.   Consequently, we affirm the
    decision of the court of appeals.
    By the Court.— The decision of the court of appeals is
    affirmed.
    50
    No. 2013AP2756.awb
    ¶82      ANN WALSH BRADLEY, J. (concurring).                I agree with the
    majority's       conclusion     that     the     four-corners        rule      includes
    consideration      of     exclusions    as     well    as     exceptions      to   those
    exclusions in an insurance policy.               Majority op., ¶40.
    ¶83      Additionally, I agree with its determination that "the
    complaints and counterclaim against Marks do not allege facts
    which,    if    proven,    would   constitute         claims    covered     under     the
    insurance       policy     Marks      obtained        from     Houston      Casualty."
    Majority op., ¶3.
    ¶84      I write separately, however, because I disagree with
    the     majority's      determination     that        "only    two   documents        are
    germane in any four-corners analysis:                  the insurance policy and
    the complaint against the insured.                No examination of extrinsic
    facts    or    evidence    takes   place."        Majority       op.,    ¶39    (citing
    Fireman's Fund Ins. Co. of Wis. v. Bradley Corp., 
    2003 WI 33
    ,
    ¶19, 
    261 Wis. 2d 4
    , 
    660 N.W.2d 666
    ); see also majority op., ¶53
    n. 25 ("[t]he duty to defend is based solely on the allegations
    contained      within    the   four    corners    of    the     complaint,      without
    resort to extrinsic facts or evidence . . . ") (citing Fireman's
    1
    No. 2013AP2756.awb
    Fund,     
    261 Wis. 2d 4
    ,    ¶19)    (emphasis         in    original)     (internal
    quotations omitted).1
    ¶85       The issue of whether the four-corners rule allows for
    an   exception        to   consider      the       known   facts    extrinsic      to    the
    complaint is not before the court in this case.                        Instead, it is
    presented in Water Well Sols. Serv. Grp. Inc. v. Consol. Ins.
    Co., 
    2016 WI 54
    , ___ Wis. 2d ___, ___ N.W.2d ___, which is being
    released concurrently with this decision today.
    ¶86       My dissenting opinion in Water Well sets forth the
    analysis in support of my conclusion that when the complaint is
    factually       incomplete       or   ambiguous,         Wisconsin    should      adopt     a
    narrow      known        fact    exception          to     the    four-corners        rule.
    Consequently, I will not repeat the entirety of my dissent, but
    instead incorporate that conclusion and its analysis here.
    ¶87       Accordingly, I respectfully concur.
    ¶88       I   am   authorized      to    state       that   Justice     SHIRLEY      S.
    ABRAHAMSON joins this concurrence.
    1
    The majority opinion is internally inconsistent because on
    one hand it says the duty to defend decision is based solely on
    the four-corners of the complaint while on the other hand it
    encourages insurers to investigate in order to inform its
    decision, acknowledging that "the applicability of an exclusion
    is rarely obvious from the allegations in the complaint."
    Majority op., ¶41 (citing Peter F. Mullaney, Liability Insurers'
    Duty to Defend, Wis. Law., at 10-11 (July 1995). See also Water
    Well Sols. Serv. Grp. Inc. v. Consol. Ins. Co., 
    2016 WI 54
    , ¶58-
    59, ___ Wis. 2d ___, ___ N.W.2d ___ (Ann Walsh Bradley, J.,
    dissenting).
    2
    No.    2013AP2756.rgb
    ¶89   REBECCA        G.    BRADLEY,    J.       (concurring).           I     join   the
    majority in affirming the court of appeals.                          I write separately,
    however, to address two important issues.                         First, although the
    majority reaffirms Cook v. Cook, 
    208 Wis. 2d 166
    , 
    560 N.W.2d 246
    (1997), and holds the court of appeals should certify an appeal
    when its disposition depends upon conflicting published court of
    appeals cases, the majority does not explicitly overrule State
    v. Swiams, 
    2004 WI App 217
    , 
    277 Wis. 2d 400
    , 
    690 N.W.2d 452
    , or
    State v. Bolden, 
    2003 WI App 155
    , 
    265 Wis. 2d 853
    , 
    667 N.W.2d 364
    .    This, in my opinion, may leave the courts and the bar with
    uncertainty.         I write to clarify that the principle implied in
    Bolden and repeated as dicta in Swiams that "if two court of
    appeals      decisions           conflict,       the     first       governs"        directly
    conflicts with Cook and therefore is implicitly overruled by the
    majority      opinion.            Second,        I    would     clarify       or     withdraw
    problematic language from Grube v. Daun, 
    173 Wis. 2d 30
    , 
    496 N.W.2d 106
    (Ct. App. 1992), rather than overrule it.
    I.     COOK V. COOK
    ¶90   In Bolden, the court of appeals' disposition depended
    upon two cases, State v. Jackson, 
    187 Wis. 2d 431
    , 
    523 N.W.2d 126
    (Ct. App. 1994), and State v. Kuehl, 
    199 Wis. 2d 143
    , 
    545 N.W.2d 840
    (Ct. App. 1995).                  The district II court of appeals
    decided      Kuehl        one    year    after       district    I     decided       Jackson.
    District     II      in     Kuehl       disagreed      with     district       I's    Jackson
    opinion,     held         that    Jackson    had       been     wrongly       decided,      and
    overruled it.         See 
    Kuehl, 199 Wis. 2d at 149
    .                   Although district
    1
    No.   2013AP2756.rgb
    II acknowledged it was obligated to abide by Jackson, district
    II explained that it believed Jackson conflicted with an earlier
    case, State v. Haseltine, 
    120 Wis. 2d 92
    , 
    352 N.W.2d 673
    (Ct.
    App. 1984); therefore, district II concluded it was "free to
    follow the decision which we conclude is correct."                       
    Kuehl, 199 Wis. 2d at 149
    .          Kuehl, which was decided before this court's
    pronouncement in Cook, was not appealed.                  Cook made clear that
    when the court of appeals believes a previously published court
    of appeals case was wrongly decided, the court of appeals does
    not have the power to overrule itself.                   
    Cook, 208 Wis. 2d at 189-90
    .       If the court of appeals finds itself in a situation
    where   it    wants     to    overrule   an    earlier   decision,      it    has   two
    choices:      (1) certify the appeal to this court; or (2) "decide
    the appeal, adhering to a prior case but stating its belief that
    the prior case was wrongly decided."                
    Cook, 208 Wis. 2d at 190
    .
    Cook did not, however, explicitly overrule Kuehl.                     As a result,
    parties continued to ask the court of appeals to overrule its
    published decisions, relying on                Kuehl's mistaken proposition.
    See Bolden, 
    265 Wis. 2d 853
    , ¶9.
    ¶91       Bolden,    relying on       Cook's   statement prohibiting the
    court of appeals from overruling itself, reasoned that district
    II in Kuehl did not have the power to overrule district I's
    Jackson      decision,       and   therefore   relied    on   Jackson    to    affirm
    Bolden's conviction.               Bolden, 
    265 Wis. 2d 853
    , ¶11.             One year
    after     Bolden,     this     court     specifically    addressed       Kuehl      and
    Jackson and reiterated the Cook rule that the court of appeals
    cannot overrule an earlier court of appeals decision.                        State v.
    2
    No.   2013AP2756.rgb
    Johnson, 
    2004 WI 94
    , ¶¶16-18, 
    273 Wis. 2d 626
    , 
    681 N.W.2d 901
    .
    Johnson     overruled       the     language             in   Kuehl     suggesting         that
    disregarding a published court of appeals opinion is a valid
    option.     
    Id., ¶17. Johnson
    reiterated that the court of appeals
    does not have the option of disregarding its published opinions.
    Despite Johnson's clear holding that the court of appeals cannot
    overrule itself, the court of appeals has, on a few occasions
    since Johnson, cited Bolden for the very proposition that was
    overruled in Johnson.             The majority cites the court of appeals
    decisions that have done so, see majority op., ¶78, most notably
    Swiams.
    ¶92   Swiams    ignored       this       court's        holding      in    Johnson    and
    cited Bolden for the erroneous proposition that the court of
    appeals may decline to follow a case that conflicts with an
    earlier case.     See Swiams, 
    277 Wis. 2d 400
    , ¶23.1                         This court has
    repeatedly held that the court of appeals cannot overrule itself
    and   therefore      does    not        have       the    option      to     disregard     one
    published    decision       so     it     can       follow     an     earlier       published
    decision.     The majority says so again here, thereby implicitly
    overruling the language in Swiams and any decision supporting
    the   proposition       that      "if     two       court      of     appeals       decisions
    conflict, the first governs."                   I would expressly overrule such
    language.
    1
    This language in State v. Swiams, 
    2004 WI App 217
    , 
    277 Wis. 2d 400
    , 
    690 N.W.2d 452
    , was dicta as it appears in the last
    paragraph of that opinion, almost as an aside, and was not
    necessary for disposition of the appeal. 
    Id., ¶23. 3
                                                                            No.    2013AP2756.rgb
    ¶93      The    majority      emphasizes       that     Cook    and    Johnson     hold
    that the court of appeals does not have the power to overrule
    itself.         The majority explains why it is so important that the
    court of appeals does not disregard one opinion and choose to
    follow an earlier opinion:                    (1) the court of appeals does not
    have the authority to do so; (2) choosing to follow an earlier
    case       is   overruling       the    more       recent    case;     and    (3)    courts'
    interpretations          of    whether       cases    conflict    can     widely     differ.
    Majority op., ¶79.             Also, as noted in Cook, allowing the court
    of appeals to follow the first-decided case because it believes
    a   later       case   conflicts       would       interfere    with    "predictability,
    certainty and finality relied upon by litigants" and encourage
    forum shopping in the four districts of the court of appeals.
    
    Cook, 208 Wis. 2d at 189
    .                     For these important reasons, the
    court      of   appeals       must    abide    by    Cook,     Johnson,      and    now   this
    opinion, and stop disregarding one court of appeals decision
    because it believes an earlier decision should be followed.
    ¶94      In this case, both the circuit court and the court of
    appeals decided that Grube, 
    173 Wis. 2d 30
    , and two other cases2
    were not good law, disregarded those opinions, and applied the
    law    from      an    earlier       court    of     appeals    opinion,      Professional
    Office Buildings, Inc. v. Royal Indemnity Co., 
    145 Wis. 2d 573
    ,
    
    427 N.W.2d 427
    (Ct. App. 1988).                      That should not have happened.
    2
    The other two cases were Kenefick v. Hitchcock, 
    187 Wis. 2d 218
    , 
    522 N.W.2d 261
    (Ct. App. 1994), and Radke v.
    Fireman's Fund Insurance Co., 
    217 Wis. 2d 39
    , 
    577 N.W.2d 366
    (Ct. App. 1998).
    4
    No.   2013AP2756.rgb
    Such action creates dangerous precedent for our court system.
    The circuit court should have followed the case law and the
    court of appeals should have certified Marks to this court to
    resolve any perceived conflict.                    See 
    Cook, 208 Wis. 2d at 190
    ;
    Johnson, 
    273 Wis. 2d 626
    , ¶¶16-18.
    II.     GRUBE
    ¶95    The majority overrules Grube, 
    173 Wis. 2d 30
    , Kenefick
    v. Hitchcock, 
    187 Wis. 2d 218
    , 
    522 N.W.2d 261
    (Ct. App. 1994),
    and Radke v. Fireman's Fund Ins. Co., 
    217 Wis. 2d 39
    , 
    577 N.W.2d 218
    , 
    522 N.W.2d 366
    (Ct. App. 1998) as "inconsistent with a long
    line     of   Wisconsin       case     law,"       and    "unsound    in    principle."
    Majority op., ¶¶73, 75.                The majority explicitly overrules any
    statements in these cases "that exclusions may not be considered
    in an analysis of whether an insurer has breached its duty to
    defend    its      insured"     when    the       insurer    unilaterally      denies   a
    defense without seeking a coverage determination in court.                            
    Id., ¶75. ¶96
       I    agree   with      the   majority        that    Wisconsin    duty-to-
    defend    law      requires     comparing         the     complaint   to    the     entire
    insurance policy, including exclusions.                      See Estate of Sustache
    v. Am. Family Mut. Ins. Co., 
    2008 WI 87
    , ¶20, ¶¶22-23, 
    311 Wis. 2d 548
    , 
    751 N.W.2d 845
    .                  Instead of overruling Grube and
    its    line       of   cases,     however,         I     would    harmonize    it    with
    Professional Office Buildings.
    ¶97    In determining whether a duty to defend exists under a
    policy, the court compares the four corners of the complaint to
    the entire policy, including exclusions.                          Estate of Sustache,
    5
    No.   2013AP2756.rgb
    
    311 Wis. 2d 548
    , ¶¶22-23.          Typically, however, as the majority
    notes at ¶41, an examination of policy exclusions at the duty-
    to-defend stage will not operate to relieve an insurer of its
    duty to defend.     This is because whether an exclusion applies to
    preclude coverage often depends on extrinsic evidence, which is
    not considered in the duty-to-defend analysis.                       See Fireman's
    Fund Ins. Co. of Wis. v. Bradley Corp., 
    2003 WI 33
    , ¶19, 
    261 Wis. 2d 4
    , 
    660 N.W.2d 666
    .
    ¶98    This    basic       principle,     together        with    a     lack    of
    consistency of language used in insurance cases, is what has
    created confusion in the Grube line of cases.                   Grube, Kenefick,
    and Radke are often cited to argue that a court, which is asked
    to rule on a duty-to-defend question, cannot consider exclusions
    if an insurer unilaterally denied a defense to its insured.                         Of
    course, this is not the law.            A duty-to-defend analysis always
    requires a comparison of the complaint to the entire policy,
    regardless of whether the insurer unilaterally denied a defense
    or chose one of the preferred methods to determine if a duty to
    defend was triggered by a complaint.                 It is only when a court
    determines an insurer breached its duty to defend, after the
    court   compares   the     complaint    to    the    entire     policy,     that    an
    insurer may no longer rely on exclusions to avoid its indemnity
    obligations under the policy.           See Professional Office Bldgs.,
    
    Inc., 145 Wis. 2d at 585-86
    .
    ¶99    In    Grube,    the   circuit     court    determined      the    insurer
    breached   its    duty    to   defend   after   the     court    considered        the
    entire policy, including exclusions.                
    Grube, 173 Wis. 2d at 49
    ,
    6
    No.   2013AP2756.rgb
    Unlike this case, the policy exclusions in Grube, when compared
    to the language in the complaint, did not preclude coverage.                          It
    was the insurer's breach of its duty to defend, and not the
    decision to unilaterally decline to defend its insured, which
    later     precluded    the     insurer    in   Grube    from     invoking      coverage
    defenses.      The concluding paragraph in Grube makes this clear:
    "[the     insurer],    by    not   contesting        coverage    in    court    and    by
    breaching its duty to defend [the insured], is estopped from
    raising      any    challenges     to    coverage     and   must      indemnify      [the
    insured] up to the limits of his policy."                        What the majority
    interprets as a departure from Wisconsin insurance law was more
    likely the court of appeals abbreviating its analysis in a case
    where it agreed with the circuit court that an insurer breached
    its   duty    to    defend.3       When    a   court    determines       the    insurer
    breached      the    duty    to    defend,     the     insurer     cannot      use    its
    exclusions to avoid paying out on the policy.                            Professional
    Office Bldgs., 
    Inc., 145 Wis. 2d at 585-86
    .                        It is for this
    reason that we repeatedly caution insurers to opt for one of the
    preferred methods of determining coverage, see majority, ¶41 &
    n.21, rather than unilaterally refusing to defend.
    3
    The language in Grube v. Daun, 
    173 Wis. 2d 30
    , 74, 
    496 N.W.2d 106
    (Ct. App. 1992), triggering the confusion about
    whether it is the breach of the duty to defend or the unilateral
    decision of the insurer not to defend is as follows:    "We hold
    that under Professional Office Bldgs., [the insurer] is estopped
    from raising any challenges to coverage; it must both defend and
    indemnify [the insured] because [the insurer] denied coverage
    outright."
    7
    No.   2013AP2756.rgb
    ¶100 This case, and a companion insurance case heard the
    same    day,    Water     Well   Solutions       Service     Group     Inc.   v.
    Consolidated Insurance Co., 
    2016 WI 54
    , ___ Wis. 2d ___, ___
    N.W.2d ___, presented the less typical scenario where exclusions
    demonstrated the insurer did not have a duty to defend.                  In this
    case, we hold that a comparison of the complaint to the business
    enterprise exclusion confirms the insurer did not have a duty to
    defend.    Majority op., ¶¶47-55.          In Water Well we hold that a
    comparison     of   the   complaint   to   the   "your     product"    exclusion
    confirms the insurer did not have a duty to defend.                   Water Well
    Sols. Serv. Grp., ___ Wis. 2d ___, ¶3.
    ¶101 For these reasons, I respectfully concur.
    8
    No.   2013AP2756.rgb
    1
    

Document Info

Docket Number: 2013AP002756

Citation Numbers: 369 Wis. 2d 547, 2016 WI 53

Filed Date: 6/30/2016

Precedential Status: Precedential

Modified Date: 1/13/2023

Authorities (33)

American Guarantee & Liability Insurance v. Timothy S. ... , 360 F.3d 13 ( 2004 )

mutual-of-omaha-insurance-company-a-corporation-v-elmer-d-russell-elmer , 402 F.2d 339 ( 1968 )

Amerisure Mutual Insurance v. Microplastics, Inc. , 622 F.3d 806 ( 2010 )

Travelers Property Casualty Co. of America v. Hillerich & ... , 598 F.3d 257 ( 2010 )

In Re Disciplinary Action Against Olson , 577 N.W.2d 218 ( 1998 )

Haddad v. Elkhateeb , 46 So. 3d 244 ( 2010 )

Vandenberg v. Continental Insurance , 244 Wis. 2d 802 ( 2001 )

Plastics Engineering Co. v. Liberty Mutual Insurance , 315 Wis. 2d 556 ( 2009 )

Wisconsin Label Corp. v. Northbrook Property & Casualty ... , 233 Wis. 2d 314 ( 2000 )

Newhouse Ex Rel. Skow v. Citizens Security Mutual Insurance , 176 Wis. 2d 824 ( 1993 )

In RE MARRIAGE OF COOK v. Cook , 208 Wis. 2d 166 ( 1997 )

Elliott v. Donahue , 169 Wis. 2d 310 ( 1992 )

Ashcroft v. al-Kidd , 131 S. Ct. 2074 ( 2011 )

Menasha Corp. v. Lumbermens Mutual Casualty Co. , 361 F. Supp. 2d 887 ( 2005 )

Sola Basic Industries, Inc. v. United States Fidelity & ... , 90 Wis. 2d 641 ( 1979 )

ESTATE OF SUSTACHE v. American Family Mutual Insurance ... , 311 Wis. 2d 548 ( 2008 )

Liebovich v. Minnesota Insurance , 310 Wis. 2d 751 ( 2008 )

Fireman's Fund Insurance v. Bradley Corp. , 261 Wis. 2d 4 ( 2003 )

Johnson Controls, Inc. v. Employers Insurance of Wausau , 264 Wis. 2d 60 ( 2003 )

Artmar, Inc. v. United Fire & Casualty Co. , 34 Wis. 2d 181 ( 1967 )

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